Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Another Episode in the Recording Industry Dumb and Dumber File

Seriously, how stupid can the recording industry get!

Why would the recording industry associations battle a Copyright ruling that allows people who purchase a CD to legally rip it?

First, CD sales are on the decline. The whole history of music is available on YouTube and Spotify and Pandora and (insert any other streaming service here).

So why does the recording industry still fight “ripping a CD” laws. No one with any common sense can believe what the UK Music and the British Academy of Songwriters claim.

That if people are allowed to rip the CD’s they legally buy, it would cost the rights owners tens of millions. So what they want is a tax on back up CD drives.

Are these recording industry idiots seriously that out of touch with technology?

Don’t they know that most computers don’t even come with a CD drive! My Apple iMac doesn’t even have a CD drive. In other words, CD drives are disappearing at the same rate that CD sales are disappearing.

But the recording industry, which the article incorrectly calls the music industry, still believe in some 1998 ideal of CD sales and ownership.

Even one of the largest tech companies in the world, believed that music was all about ownership and not access. For whatever reasons, Apple is very late to the streaming party.

When Steve Job’s introduced the iPod back in October 2001, the selling point was “this amazing little device holds a thousand songs, and it goes right in my pocket”. For millions upon millions of music fans, the iPod became a must and in return Apple continued to grow into a very powerful company.

However, Jimmy Iovine and Eddy Cue offer nothing amazing with Apple Music. They offer a music service with features that already exist in Spotify or even Soundcloud. But they hinder their music service by putting it behind a paywall. This new “revolutionary” product is mired in the past.

It’s like the record labels constructed Apple Music and not Apple itself. Maybe that is the truth as Jimmy Iovine’s background leans more to the recording industry than the tech industry.

Artists payouts has proven to be a contentious issue again. Transparency in the area is non-existent. Apple was not going to pay artists during the streams that happen during the three-month trial period. Then Apple did an about flip and said they would. On top of all that, Apple Music is being investigated for anti-competitive behaviour.  The last thing the labels would want is a government investigation.

Did anyone also notice that when Apple did its reverse flip on paying royalties during the free 3 month periods, it was Eddy Cue who went on the record. Meanwhile, the recording industry stooge Jimmy Iovine, remained silent, just like the label heads at Universal, Sony and Warner. However it was those idiots that created this mess in the first place.

If you are a musician this is what you should know;

• Music streaming revenue is surpassing sales of music downloads.
• Research from P. Schoenfeld Asset Management shows that there will be 250 million worldwide music streaming subscribers generating over $16 billion in streaming revenue.

Your challenge is to get people to listen to your music consistently. Forget about the CD sale, or that Vinyl sale or that download sale. They are memento products. Listens is your sale. Eventually, the fan base that listens will start to want your memento’s.

One last thing.

If your song is not on Spotify, it is on YouTube. Taylor Swift took her music off Spotify and saw her YouTube plays increase. Yep, that’s right. Sales of her music didn’t increase at all, but her YouTube stats went through the roof.

It’s because people want to listen.

Standard
A to Z of Making It, Music, My Stories

Art and Music

The first album cover that comes to mind would be Kiss’s “Destroyer”.

In the Eighties, Twisted Sister’s “Stay Hungry”, Iron Maiden’s “Powerslave”, Motley Crue’s “Theatre Of Pain”, Stryper’s “To Hell With The Devil”, Megadeth’s “Peace Sells” and Metallica’s “Ride The Lightning” are iconic images that remain in my head space over and over again.

Add to that list “Whitesnake”s self-titled album and Guns N Roses “Appetite For Destruction”.

The whole package of an album was crucial to me. It was an experience to look at the album cover, the lyric sheets and the credits, as I dropped the needle, kicked back with the headphones and digested the album.

The art was the doorway into the music of an artist. Sometimes it was a win and sometimes it was a complete waste of money.

Maybe I gravitated to heavy metal and hard rock because of my interest in the artwork and the stories I took out of the artwork. Seriously, who hasn’t thumbed their way through thousands of thousands of albums and stopped dead when an album cover caught our eye. On a lot of occasions, that was the difference if I purchased the album or not. The other key difference was who produced it or who was involved in the album. There was no “try before you buy” option.

Production guys like Keith Olsen, Tom Werman, Bruce Fairbairn, Bob Ezrin, Neil Kernon, Peter Collins, Martin Birch, Michael Wagener, Mutt Lange, Andy Johns, Mike Clink and towards the late Eighties, Bob Rock became key deciders if the album was a purchase or a leave for me. Especially if it was a band whose music I never heard before like Skid Row, Extreme, Guns N Roses, Bulletboys, Warrant, Tangier and even Whitesnake’s 1987 album was a NEW one for me in 1987.

Which brings me to the point of the post?

The artwork and the music compliment each other. It gives the music a visual that I could attach myself too. I see it in my kids when they go through my record/CD collection. They connect with the graphic first.

My first Dream Theater album was “Images and Words”. It was purchased based on three things.

The artwork – it looked cool, surreal and progressive.
The length of the songs – By the early nineties, I was looking for music that had some substance. As a fan of hard rock and metal, I was getting bored and fried with the 4 minute songs coming out from the acts I supported. Seeing an album that had songs between 8 to 11 minute range was like a ‘HELLYEAH’ moment.
The producer – Dave Prater. I actually enjoyed his work with the band Firehouse on their self-titled debut in 1990 and “Hold Your Fire” in 1992. Also Bill Leverty is one hell of a guitarist who has not received the recognition he is due.

When I tell my kids that I used to purchase music without hearing it, they look at me, like I am the biggest idiot in the world. It doesn’t make sense to them to spend money on music without hearing it. The fact that I needed to buy a CD to hear Dream Theater is unknown to them.

So the artworks once upon a time, assisted artists in selling music and enhancing their lyrical messages.

You see, a fan can make a connection with an artist in so many different ways. It could be visual, musical, lyrical or a combination of all. So when MTV came, everything started to change.

Can you think of the Motley Crue “Girls, Girls, Girls” album and not think about the uncensored video clip for the song?

Can you think of Twisted Sister’s “Stay Hungry” and not think about the “We’re Not Gonna Take It” or “I Wanna Rock” videos?

What about Whitesnake’s album and the Tawny Kitaen poses in all of the video clips?

What about the performance videos of Bon Jovi during the “Slippery When Wet” and “New Jersey” albums? What a shrewd marketing move to do each Bon Jovi video clip as a performance clip. It put their faces into houses around the world and turned the band into global superstars.

Music videos suddenly became another way for a fan to make a connection with an artist.  Take this quote on music-related art from The Conversation website.

Music-related art helps us learn more about the intention of an artist, and with more music being released than can be heard, this is important. This can, as shown, be the absence of artwork as much as is its presence. As the so-called music industry continues to shift its gaze towards live music events, so too can artists. New ways in which musicians can move and excite fans will continue to emerge, and with them the opportunity to work with artists in innovative ways. Album artwork will continue to catch our attention and create recognisable brands. Music videos will continue to accomplish similar feats, albeit with smaller budgets.

Why do you think Spotify is moving into video and other forms of streaming?

They understand that for a fan of music or for a fan of an artist, it is more than just music. The ones that spend the money want more.

Standard
Copyright, Music, My Stories, Piracy

P.S.T (Piracy, Streaming and Touring)

All the talk in the media from the old gatekeepers is that piracy is bad for the artists or that Spotify’s free music-tier is bad for artists.

So can someone tell me how Motley Crue is playing in Abu Dhabi?

If we lived in the world of the old gatekeepers, the record labels would be in control and Motley Crue would have sold hundreds of thousands of albums (on a consistent basis) in the UAE before it was even considered to tour there.

However, in the internet age, it is a much different world.

Motley Crue suddenly has an audience in the UAE.

Is this audience courtesy of piracy or legit sales or legit streams?

There is a strong indication that Motley Crue’s UAE audience is due to piracy.

Do you know the Middle East is a huge region when it comes to illegal P2P downloading?

The following statement found in the book “Introduction to Private Security” by John Dempsey sums it up perfectly;

In Europe, Middle East, and Australia, P2P traffic consumes anywhere between 49 percent and 89 percent of all Internet traffic in the day. At night, it can spike up to an astonishing 95 percent.

You can do some further reading on countries where P2P piracy is very high at the following link.

Even though it is from 2011, the data tells us a few things.

Eastern/Central Europe, South America, Asia, Australia and the Middle East have high rates of P2P piracy as regions.

When you break it up to countries, China, Colombia, India, Russia, Malaysia, Turkey, Taiwan, Brazil, Saudi Arabia and Italy lead the way.

So let’s look at some of the recent tours bands have undertaken.

Metallica in 2011 did the “2011 Vacation Tour” that focused on Europe, South America, Asia and for the first time ever, they took in India.

In 2012, Metallica undertook the “European Black Album Tour” that focused solely on Europe.

In 2013, Metallica undertook the “Summer Tour 2013” which took in again Asia, Europe, South America along with North America.

In 2014, Metallica did the “Metallica by Request” tour which again took in Europe and South America.

Is it coincidence or shrewd planning that Metallica has taken in those markets. Hell, India is known as a nation of P2P downloaders, however it hasn’t stopped Metallica or Iron Maiden touring there.

Iron Maiden’s “The Final Frontier” tour (2010/11)  took in Eastern Europe, along with Singapore, Indonesia, Australia, South Korea, Japan, Mexico, Colombia, Peru, Brazil, Argentina, Chile and Puerto Rico.

The “Maiden England World Tour” (2013), took in Mexico, Brazil, Argentina, Paraguay, Chile and Eastern Europe again.

The “Somewhere Back In Time” tour  (2008/09) took in (apart from the North American and European markets) India, Australia, Japan, Mexico, Costa Rica, Colombia, Brazil, Argentina, Chile and Puerto Rico. Then on the second leg it took in Dubai (UAE), New Zealand, India (again), Mexico (again), Costa Rica (again), Venezuela, Colombia (again), Ecuador, Brazil (again), Chile (again), Peru, Argentina (again).

The Bon Jovi “Because We Can” tour from 2013 took in Brazil, Chile, Argentina, South Africa, Mexico, Japan, Australia, China, Malaysia, Singapore, China (again), Abu Dhabi (UAE) and Israel.

This was on top of the normal European and North American markets.

The “Bon Jovi Live” tour set to kick off in September 2015, takes in China, Malaysia, Singapore, Macau, Abu Dhabi (UAE) and Israel.

Five Finger Death Punch haven’t been around as long as Metallica, Iron Maiden or Bon Jovi, however it still hasn’t stopped them from hitting Japan, Singapore, Australia and New Zealand on their recent “Wrong Side Of Heaven” tour.

Avenged Sevenfold’s “Far and Middle East Tour” from 2012, took in Japan, Taiwan, Thailand, Singapore, Philippines, Malaysia and UAE.

Their “Hail To The King” from 2014 took in Brazil, Australia, Mexico, Chile and Argentina on top of the normal European and North American markets.

Their “Asian Tour 2015” will cover China, Taiwan, Thailand, Singapore, Malaysia, South Korea, Indonesia and Hong Kong.

Again the question must be asked, is it coincidence or shrewd planning. Streaming services can tell the bands which countries or even cities are streaming their songs and at what rates. Other firms out there like Music Metrics can tell bands, which countries or even cities are illegally downloading their music.

All of this data, once in the hands of a person that knows what to do with it, is a marketers dream.

Articles always point out that “pirates” are the biggest spenders and after seeing large bands hit markets with high piracy rates and still sell out shows, I would agree with that assertion.

Piracy, Streaming and Touring go hand in hand.

Standard
Music, My Stories, Piracy, Unsung Heroes

Metal Loyalty

Why is it a surprise to people that heavy metal or hard rock fans are the most loyal fans?

There is a pretty good chance that every metal fan has purchased the same album, from acts they like, more than three times.

I am talking from my own experience here. I have the Crue’s Eighties albums on Cassette, LP and on CD.

In the Nineties, these albums got remastered and had some bonus tracks added to them. So I purchased them again. The same albums then got repackaged into Box Sets and guess what I did? I purchased them again.

All up, I purchased each Eighties Motley Crue album five times. Just typing it all out makes me sound silly. Now apply the same counts to Metallica, Iron Maiden, Twisted Sister, Van Halen, Ozzy Osbourne, Megadeth, Bon Jovi, Europe, Cinderella, Kiss, Whitesnake, Def Leppared, Guns N Roses, Skid Row and so on.

Others call it dumb, others call it silly, however I call it loyalty. And guess what? There are millions more people out there the same as me.

Talking about the Eighties, let’s look at the year 1987. The biggest hit singles for that year according to Wikipedia are “La Bamba” from Los Lobos, “Never Gonna Give You Up” from Rick Astley, “I Wanna Dance With Somebody” from Whitney Houston, “It’s A Sin” from Pet Shop Boys and “Who’s That Girl” from Madonna.

However during the year, Guns N Roses unleashed their record-breaking “Appetite For Destruction” album and Def Leppard also unleashed their own record-breaking album in “Hysteria”. Both albums are known as slow-burners, meaning that they took their time to hit it big. Something today’s know it all musicians fail to understand.

For Guns N Roses, it wasn’t until “Sweet Child O’Mine” came out as a single in August 1988 that the album really started to sell. And that was 14 months after it was released. Using the RIAA certification system as a metric for success, by August 1988, Appetite For Destruction was certified three times multi-platinum. Not bad, hey. Then “Sweet Child O’Mine” came out as a single in the same month. By December 1988, (four months later) the album was six times multi-platinum.

You see what happens when one song connects.

Continuing on, by July 1989, almost 12 months since “Sweet Child O’Mine” was released as a single and two years since the album came out, the album was certified eight times multi-platinum. Five million units were sold after “Sweet Child O’ Mine”.

For Def Leppard, it wasn’t until the “Love Bites” single came out in 1988 that the “Hysteria” album started to sell by the truckloads.

Also in 1987, Bon Jovi was still riding high from 1986’s “Slippery When Wet” album. Meanwhile, Motley Crue came out with “Girls, Girls, Girls” and U2 released “The Joshua Tree”. All three bands proved massive drawcards on the live circuit.

White Lion came out with “Pride” and surprised everyone with “Wait”. Suddenly Vito Bratta was in everyone’s lounge rooms courtesy of MTV. And because of MTV, White Lion also became a multi-platinum act.

Ozzy Osbourne paid a “Tribute” to Randy Rhoads while Kiss jumped on the Bon Jovi band wagon with “Crazy Nights”. Blues rockers Great White took the charts by storm with their “Once Bitten” album.

1987 also saw Whitesnake released their mega selling self – titled album, Heart released “Bad Animals” and the single “Alone” and Gary Moore released “Wild Frontier”.

Aerosmith also released “Permanent Vacation” signalling that their comeback was complete, while Pink Floyd did the same with “A Momentary Lapse Of Reason”.

Marillion released “Clutching at Straws”, Y&T released “Contagious” and Rush released “Hold Your Fire”.

Savatage started to make a dent in the metal world with “Hall of the Mountain King” and Alice Cooper’s comeback was picking up steam with “Raise Your Fist and Yell”.

I own all of the above albums, more than once.

Metal and Rock music is a lifestyle. Metal and rock bands appealed to my belief systems. It is that lifestyle and belief system that inspires loyalty. Cultural movements have happened on the backs of metal music.

The term heavy metal in the Eighties was used a lot. A record store lumped bands with very different styles into one Metal category. I could walk into a heavy metal section of a record shop and find Bon Jovi, Metallica, Twisted Sister, Slayer, Iron Maiden, Motley Crue, Poison, Van Halen and even Boston.

Judging by how big metal became, I guess I was not the only one that had the same belief systems. One thing that metal and rock bands did better than every other genre is the branding. Once we connected with the artists, we wanted to become to a member of the gang. We wanted to be patched in and sworn in. It was a tribe mentality.

You don’t need Spotify to know that metal fans are loyal. Looking at the releases in 1987, artists like Kiss, Ozzy Osbourne, Pink Floyd, Whitesnake, Heart, Rush, Y&T and Aerosmith had been around since the early Seventies. Yep, 17 years later, they still had loyal fans waiting for new music. Almost twenty years later, those same bands still have millions of fans waiting for a tour or new music. Can’t say much for Rick Astley.

Other artists like Def Leppard, Gary Moore, U2, Marillion, Great White and Motley Crue had been around since the late Seventies or early Eighties.

The reason why the loyalty of metal heads becomes part of the conversation is that us metal heads/rock heads are stereotyped as antisocial who contribute nothing to society. So how does that explain the numbers that metal and rock bands do on the live circuit, sales circuit, streaming numbers and merchandise sales. That is a lot of money that the anti-social misfits are putting into society.

As the saying goes, pop artists come and go, but metal artists remain forever. Once we are a fan of a band, we are fans for life.

I strongly believe that this metal global audience was achieved because of piracy. Illegal P2P in the early days led to bands like Metallica, Iron Maiden and Motley Crue earning a whole new audience. Suddenly their music was available to people who couldn’t get it. Suddenly these bands who had waning careers, had new markets to hit.

Nicko from Iron Maiden summed it up the best in the Flight 666 documentary. In the documentary, Nicko was mentioning that Iron Maiden hasn’t sold any recorded music in Costa Rica, however they had a sold out show that night.

There is an article over at Mashable that is quoting from Vince Edwards, the head of publicity for Metal Blade Records.

Edwards says that to book live shows, bands need to be able to demonstrate sales, which means using Nielsen’s SoundScan. Spotify streams don’t factor into SoundScan, so any streams that take away from sales also take away from touring. Touring, he says, is “mission critical” for bands. Streams, he says, just aren’t yet incorporated into the system. “It’s such a new metric that people aren’t really sure how to measure that yet,” Edwards said.

Spotify does have some data that can be used to inform bands where it might be best to tour, but Edwards says that doesn’t help metal artists much, since they tend to play smaller venues.

“I think that’s kind of the big disconnect between our world and the mainstream world,” he said.

Seriously, you would think in this day and age that the label bosses would have figured out how to incorporate streaming or even piracy data into their analysis. Online piracy has been around since 1999 and Spotify streaming has been around since 2008. To rely on SoundScan data in 2015 is ridiculous.

Lucky for these clueless label heads that the metal fans are loyal and generate dollars for them.

Standard
A to Z of Making It, Classic Songs to Be Discovered, Music, My Stories, Unsung Heroes

Dysfunctional Stories From The World Of Dokken

By 1995, the recording industry had undergone a lot of change. The flavour of bands shifted from hard rock to grunge, alternative and industrial. Guitar slingers like George Lynch suddenly were marketed as not cool to any new listeners.

The band Dokken was like a beacon of light, a stability that George Lynch needed to return to. I am a great believer in focusing on what brings in the money first and anything else that I would want to do will be a spin-off from that. For George Lynch in 1995, the band Dokken provided that opportunity to him.

The “Dysfunctional” album was pretty much written before George Lynch joined the project. Even George Lynch stated the same in an interview on the Guitar International website.

“Most of this record, “Dysfunctional”, was finished by the time I got there. In fact, everything but the guitar parts were pretty much done. Everybody in management and in the band kept feeding me these horror stories of who they would get to replace me if I didn’t come back – you can guess the names. Well, when I listened to the tracks, I could tell that Jeff [Pilson, bass] and Don [Dokken, vocals] had written a lot of the songs with me in mind. I mean, there were parts in certain songs that I had done on other Dokken records – and even Lynch Mob records- years ago.”

However Don Dokken has said that the album is written solely by him;

“Dysfunctional was a great album. I mean they (Lynch and Pilson) had nothing to do with that album. I wrote that album by myself. There wasn’t a George, Jeff, Mick effort. They joined Dokken at the last minute. And I basically wrote it, produced it.” As far as ’97’s experimental “Shadowlife,” produced by Kelly Gray, known for his work with ’90s rockers Candlebox, Don considers that album Lynch and Pilson’s “bastard child.” He felt the band was trying to follow trends instead of being themselves.”

Don Dokken further described his experience in the following way;

“I felt guilty for bringing George back into the band for “Dysfunctional” & the money & the big record deal & I was just miserable & he was miserable, he made all of us miserable, it was just a very un-happy band & I don’t want to talk too much about him, you’ve got to meet him to understand, he’s just very dark…he has that look in his eyes & you never know who he’s gonna be, sometimes he’s hi, how are you & then sometimes he’ll walk on the bus & he has that dark look in his eye. Anger & I can’t be around that stuff”

In a separate interview on the Legendary Rock Interview website, Don Dokken further added the following;

“A lot of bands, there is one guy who sort of determines a lot of the direction, whether it’s the singer or the songwriter and things just work out, but with us it was just this continual power struggle between George and I that we never got over.  I remember when we got back together in 95 , we were in Japan and I thought we were older, wiser and could get on with our careers but the same old shit was happening, he was playing behind his amps and just screwing around and the band was just not playing good in general.   I asked George flat-out “What can I do to make you happy?  What is the problem that you just can’t seem to get on board no matter how well things are going?” and I will never forget it,  he just looked at me and pointed his hand up to our backdrop, this 30 foot backdrop that said “Dokken” and he said, “That’s the problem”.   I just said, “Well, I can’t do anything about the name of the band George”.  I will never forget that moment.  I think maybe if the band had been called something else we could have survived.  I’m not a psychiatrist you know but for some reason that was a major part of the problem in his head.  I guess he thought that the more everybody tried hard in the band the more I somehow got all of the credit.”

This is the way George Lynch described the “Dysfunctional” reunion;

“I never expected to be back with Dokken, and I know I said that a lot of times. But I have to be realistic about my situation. There is a huge market for the band, mostly overseas, and since things collapsed over at Elektra, I needed to keep my options open if I still want to have my solo career. That was one of the things that brought me back into the band. It was kind of like, ‘You do this deal with Dokken for two records, and you can still go out and do solo records at the same time.’ In fact, I was told that I’d be in a better position to do solo stuff. John Kalodner [Columbia’s A&R chief] is passionate about Dokken, but he also told me that he wants us on Columbia. That aspect of the relationship makes me pretty happy.”

Lynch obviously didn’t want to be in this situation either;

“I mean, yeah, it would have been great if The Lynch Mob could have sold more records, but there were problems in that band, too. I was leading the group, yet certain people felt they were entitled to more money or more perks than I could give them. They thought I had an endless supply of cash and resources. What it came down to was, I told them if they wanted to get rich and famous from a gig, they should go call Michael Jackson. With Dokken, at least I don’t have to be the one paying everyone’s per diem and cleaning bills.”

Dokken in 1995 was not an arena act. According to George Lynch, they had done “small, B-level clubs on the first leg of this tour, and the response has been really good. I’m kind of surprised. Japan and Europe were obviously good – the acoustic record [not available in the U.S.] has already sold nearly 100,000 copies overseas.”

If you want to read a review of the album that I totally agree with, go and check out the review over at mikeladano.com.

 

Standard
Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

The Age Old Problem Of Music

The recorded music industry has finally stabilised and it is competing with free. Whatever arguments are put forward for recorded music to go behind paywalls, the world we live in demands that music be free. Piracy of music is no more.

Why would people bother?

My kids are happy with free and putting up with a few commercials. I am happy with it as well, and on the occasions that some of my favourite artists release an album that has a super deluxe edition, I purchase it.

All of this low price points does lead to a mathematical outcome. Profits are tighter, which in turn means  large recording budgets go down. Who cares, right? With pro-studio equipment so cheap, 95% of musicians are DIY’ers’

But, are profits really tighter for the record labels. The whole Spotify/Sony contract highlights just how much money Sony is getting from being the holders of so many copyrights. Sony’s negotiating power is strong because of the artists that create musical works.

Unions have negotiating power because they have the workers behind them. Sony has negotiating power because they have accumulated the copyrights from artists that signed contracts with terms stacked against them. The unions fight for workers’ rights and better wages. Sony fights for a higher fee to their music catalogue and then fails to pass on the monies to its artists, both old and new.

The power of the labels has been accumulated by paying low dollars for a song. Take “Louie, Louie”. The song was written on toilet paper in 1955, recorded in 1957 as a B side and it did nothing. In 1959, Berry sold the rights to the song for $750. In 1963, the song became a hit. By 1987, Berry was living on welfare at his mother’s house. However, Berry did have some luck in a lawyer friend who managed to get his rights back just in time for the song to be licensed to an alcoholic drink commercial. Berry in this instance is part of the rare 1% that do have some luck. For the other 99%, no dice.

You know what the funny thing is, someone like Frank Zappa back in the early Eighties had the foresight to offer a proposal to the record labels to replace the LP model. Zappa proposed that the labels should store their recorded music vaults in a central location and offer the music via phone or cable TV straight to the user stereos via a subscription model. In Zappa’s words “providing material in such quantity at a reduced cost could actually diminish the desire to duplicate and store it, since it will be available any time day or night.”

The reason why Zappa was thinking outside the square back in 1982 was that the recording business was already in a state of bother, that the Internet and Napster brought to the forefront, 20 years later.

Change is constant. News used to be slow, we had three TV channels, music, books and films had gated/window releases, fewer people travelled and fewer people finished school. Not anymore.

You see, change for one side of the debate is always better and for the other side not so much. For the music consumer, the shift to access models over ownership models with lower price points is for the better. But it is far from perfect for the record labels and other gatekeepers. Even old school artists don’t like these changes. People have argued that it has led to unemployment or that creators have no incentive to create new music.

The age-old problem of music was always access. How do people hear it?

MTV broke down a lot of those access problems and made musicians into global superstars. MTV, P2P downloading and streaming are new approaches to age-old problems. While the record labels ignored the volcanic ash of Napster, the techies escaped the volcano blast and thrived.

The error of the record labels was in believing that what was familiar would not change. They got used to the high profit margins of the CD, so they found it hard to believe that in the space of a few years, those profits could disappear. Those marketing strategies and gated releases that have proven themselves over so many years, no longer bring in the sales the labels wanted. Instead it leads to an increase in P2P downloading.

Streaming has competed with P2P. Spotify has pumped millions upon millions into the recording industry. Money that was not there before. So what do the record labels, along with Apple and other misguided artists supporting Pono or Tidal want to do. Their solution to the age-old problem of access is to put it behind a pay wall.

Nice one. Let’s see how well that goes down.

Standard
A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Hard Working Musicians and Some Not So Hard Working Musicians

When I sit down to write a song, I write a song. That means, I have a vocal melody, chords and a certain feel behind it. In the bands I used to be in, I would then play the song for them. Now, my vocals are limited, so when I play the original song there are some notes I cannot hit. However the singer in the band can hit those notes.

Now according to Sebastian Bach, because he can sing better than Matt Fallon, he should get a song writing credit.

Come on man, this sense of entitlement that everyone has is getting downright stupid.

I love the Sebastian Bach era of Skid Row and I love Sebastian’s solo stuff. I saw Skid Row play at Eastern Creek in Sydney back in 1993. I purchased their debut album because I saw that Michael Wagener was listed as the producer. I remember dropping the needle and being blown away.

I remember also picking up a bootleg of the Matt Fallon era of Skid Row and being amazed at how good the songs sounded in demo form. Of course, Sebastian Bach is the better singer and he is the difference between a good band and a great band. Plus he is Skid Row. As good as Dave Sabo and Rachel Bolan are at writing the songs, people will always associate their band with Sebastian Bach.

But, in the case of getting a song writing credit just because he sang the vocal melody better, Sebastian has it wrong.

The Skid Row guys know the truth. History has always shown people trying to rewrite the past to suit a current point of view. But seriously, based on Sebastian’s definition, then guitarist Scotti Hill should also be credited as a songwriter for the Skid Row debut. Why not, hey?

Hill’s lead playing is all over the album and in “18 and Life”, the lead work is very definitive. But it doesn’t work that way. It never did, however in the new world we live in with plagiarism lawsuits everywhere, anything is possible.

Another person that keeps on getting it wrong is Yngwie Malmsteen. When is he going to realise that as good as a guitarist he is, without a great lead singer, his band and his songs are just average. Joe Lynn Turner and Jeff Scott Soto are the right vocalists for Yngwie however those bridges have burnt.

The problem with Yngwie and other artists like Kiss, is that they haven’t created anything worthwhile recently that would make us pay attention. So no one is interested in obtaining their new music. In Kiss’s case, they can still make good money on the road. In Yngwie’s case, he is playing clubs and bars.

You see, in music you work your ass off to get a break and to build an audience. Then you need to work even harder to keep that audience and to replenish it. The big dirty secret that eludes artists is that fans drop off, lose interest or just move on to other bands or different styles especially if the music coming out fails to connect.

If you want to listen to Malmsteen at his best, the first four albums are essential listening. Anything after that is for the hard-core fans.

These days it seems that the popular artists forget why they became famous. It’s because of the music, stupid. It amazes me when I read interviews with artists who don’t feel it is necessary to make new music. The latest is Paul Stanley. The reason why he is a somebody, is because he wrote music. And a lot of it.

Look at guys like Mark Tremonti or even Joel Hoekstra. Both guys are super hard workers.

Tremonti has two albums coming out within a 12 month period from his band Tremonti, plus another Alter Bridge album. Chuck into that mix the Fret 12 guitar instructional DVD’s that he has been doing for the last 10 years and you can see how hard he is working at releasing content on a consistent basis.

Hoekstra just released “The Purple Album” with Whitesnake, has a project called VHF that will be releasing an album soon and another project called Joel Hoekstra 13 that will also be releasing an album soon. In addition to that, he released music with Night Ranger just last year and toured with the Trans-Siberian Orchestra. All of that hard work is paying off for him at the moment.

So what do we know?

It’s hard work being a musician. It always has been and it always will be. Tremonti and Hoekstra are perfect examples of hard work.

Standard
Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Certifications, Recorded Music and That Spotify/Sony Contract

I always have a decent laugh when I read music news. It’s always interesting to see how a news item gets copied across from website to website in my Google Alerts with no changes and no critical analysis.

Remember back in the day when all the rage was about how artists are struggling to achieve platinum certifications. All the commentary focused on the moment or within a 12 month period. It was like a platinum certification was the be all and end all.

Now, back in the Eighties, MTV made every act that got rotation into a platinum act. But that was not always the case.

“Ride The Lightning” was released in 1984 and it is my favourite Metallica album. It took five years to achieve a platinum certification. 28 years later, “Ride The Lightning” was certified 6x Platinum. Music simmers away and it just keeps on connecting. It’s not about corporate deals, or mega marketing campaigns. Metallica’s “Ride The Lightning” album is proof. It competed with piracy and it still sold.

Anyway, the RIAA recently re-classed a “sale unit” to be a paid download or 100 audio/visual streams. Based on this new re-classification, did you know that Shinedown’s “Second Chance” was just certified triple platinum?

Not bad for a song that is 7 years old.

So what does this say about recorded music?

If a song connects with an audience, expect it to sell and be streamed. The facts are out there. It doesn’t happen overnight or in a year. In happens over decades.

“Second Chance” on YouTube has 9,766,633 views on the official Atlantic Records channel. Another YouTube user called “McDrinkable” has a lyric video up of the song and it has 2,749,110 views, while another unofficial YouTube user called “Dushan Galappaththi” also has their own lyric video and they have 957,103 views.

“Second Chance” on Spotify has 21,845,406 streams.

So what do we know?

We know that music is not about the instant payola. Great music that connects with an audience will be listened too and purchased for a long time.

The beauty of Shinedown is that a song that wasn’t a single has more streams than the hit radio songs. That song is “Call Me”.

But the record labels still push an agenda that piracy is killing their business, while they make millions upon millions in licence fees from the streaming music services.

If you don’t believe me, read this article on “The Verge”. The advances paid to the record labels do not filter back to the artists at all. But hang on a sec, the record labels have this power to negotiate with the techies because of the artists. And the artists get nothing in return. That, my friends is the recording business.

Which leads me to the dumb journalists and artists that rallied behind artists who spoke out against streaming services. Let me say it again, the streaming services are not the enemy here. The record labels still are.

Looks like Roger Waters never got the memo. Even APRA’s Brett Cottle doesn’t get it. He wants the government to fight against pirates, however it is the labels that are holding back royalties.

Times are a changing people, but the record labels refuse to change.

 

Standard
A to Z of Making It, Music, My Stories, Piracy

When Did Music Become About “Keeping Your Eye On The Money”?

Starting a band or trying to forge a career in the music industry is difficult. We all know that we have to start somewhere. I had no expectations of MTV stardom, fame and riches. For me music is a need to create something. I like to draw, write music, write lyrics, write short stories, take photos and so on. So I was never deluded that just because I started on a path in the music business that I deserved to be successful.

It’s funny when I think back, but when I started out with bands, the main talking point was distribution.

How do we make our music available?

Today I shake my head that all the talk is about money, streaming royalties, etc.

Now that the distribution problem has been solved, everyone believes that if they write a song and put it out on all the platforms, they should be a star. Guess they don’t know that 20 million songs on Spotify have never been heard.

Thinking about getting paid from the start is wrong. In music, you get ripped off a lot of times before you make any money, provided that you are still around to capitalise. Which doesn’t always happen, as people need to get a full-time job to support their life choices.

Gettin’ ripped off
Under-paid
Gettin’ sold
Second hand
That’s how it goes
Playin’ in a band

Then arguments come about like; “our music is ten times better than the crap on the Top 40”. Artists forrget that the most important thing is to have a track and an online presence.

Once you start talking about the Top 40 at band practice or to your peers, then you need to make music like the Top 40 and that means you need to get onto radio and all of the other old school distribution outlets.

Of course there are outliers; bands or artists that don’t make Top 40 music, however they have the songs, the charisma and the movement of a whole scene behind them, that ends up gaining traction and penetrates the Top 40.

These kind of artists have been off the grid for that long, they have figured out their act, built their fan base and have the experience on the board. You see when you are an outlier from the Top 40, you are constantly building up your fan base and gaining traction a little bit at a time. Your selling your merchandise. You are constantly releasing new songs as your fans demand it. You get your fans to invest in you. You are selling thousands of tickets to your shows.

A listener is someone who hears a song and then moves on the next one. A fan is someone who presses repeat over and over again after hearing your song. A listener will not invest in you, however a fan will, when they feel like it.

Remember, that music is a business and everyone wants to make money. So they look to the artists who can make them some money. And that is the problem the artists have. The majority of artists don’t really know what they are worth and when you add all of the competition they face to get a listener’s attention, the first thing that gets reduced is the value an artist places on themselves.

One more thing.

An artist could have all of the above, but that doesn’t mean that they are rich. All of those years of hard work means that the artist is still stuck at the starting line. The hard work begins when the artist crosses that line of being a nobody to being a somebody that some people have heard of.

That one last step to success is a giant chasm that is never crossed for many.

The music an artist creates is still the key, the doorway into their career. Good is no longer good enough. It’s always been about the best songs.

I dare anyone to name me all of the tracks on “Theatre of Pain” from Motley Crue or all of the tracks on the “The Wrong Side of Heaven and The Righteous Side of Hell” albums from Five Finger Death Punch or all of the tracks on the “House Of Gold and Bones” albums from Stone Sour or all of the tracks from “Super Collider” or “Endgame” or “Th1rt3en” from Megadeth. As much as we are fans of those bands, we still want the best from them.

Standard
Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

The Lies Of The Recording Industry

Money in the recording business is getting more and more each year. Warner Music Group has seen streaming income overtake downloads.

While Spotify is struggling to turn a profit from streaming, the labels are not. The free ad-supported tiers of streaming still make the labels money. The paid subscriptions model will also grow as IT companies are all about scale. This is what WMG CEO Stephen Cooper had to say and to me it is an important quote;

“The rate of this growth has made it abundantly clear to us that in years to come, streaming will be the way that most people enjoy music. Not only that, we are also confident that streaming’s ongoing expansion will return the industry to sustainable, long-term growth.”

Of course the main issue here is how are those streaming monies being filtered down to the creators.

The labels have large market power to negotiate because they have accumulated a lot of copyrights over the last 40 years. However the same artists that created those works get sweet f.a. The reason behind that is that the artist has sold or signed away their copyrights to the record labels for a fee. This normally happens before a song is popular, so the fee and the percentages the artists agree to are not representative of the market power that song might have in the future. Of course years later, the artist can re-negotiate their terms however the contracts are still stacked in the labels favour.

Even Universal Music who is pushing for no “free-tier” streaming service has seen substantial growth from streaming monies vs download and physical sales. Seriously, piracy equals zero revenue whereas streaming regardless of free/subscription offers a revenue stream. The more listeners these services get, the more income the labels get.

But the labels are greedy. If they reduce their music license fees, the streaming services can then reduce their monthly fees and more people will subscribe.

My kids love Spotify. They have grown up with it. For them, there is nothing else. Of course they don’t mind getting nostalgic with me and from time to time they ask me to play some vinyl or a CD. My kids also love Apple products so when I told them that Apple is trying to shut down the free-tier on Spotify and on YouTube, the first thing they said to me is “THAT’S DUMB”.

The public likes to be legal however we also want the legal alternative to give us what we want conveniently and for a low price. And finally in music we started going in that direction. Then came the “EXCLUSIVES”.

Suddenly, fans of music couldn’t hear everything on for the price they pay. And the end result is always piracy. People will pay for music again however it will be a long process. The label execs only think about the NOW. They are not interested in the long-term.

Back in the Eighties, not everybody paid. The recording business was challenged. We listened to the radio and we dubbed cassettes from already dubbed cassettes. We watched MTV. Eventually, people started to pay for music and the recording business grew exponentially. Greed set in and then a grenade went off in 1999.

Remember Napster. It showed the recording industry that the majority of music fans favoured access over ownership. A compressed file was deemed worthy by billions of people around the world. While the recording industry fought tooth and nail to go back to the old ways, technology companies managed to drag them kicking and screaming into a new way. Here we are 16 years later and access to music is a legitimate business.

But the recording industry want’s to ruin it all again.

Standard