Category Archives: Stupidity

A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Unsung Heroes

Piracy, Lost Sales and Profits

I am sure that everyone has come across the “Minecraft” game in some form or way. My exposure to this game was when my kids asked me last year if they are allowed to download the free version of the game, which I agreed. After playing it for months and unable to save their progress, they kept on asking me to download the full version, which cost $6.99AU.

I said NO.

They kept on playing the game and as they did new features kept on getting added to the game that made it better. However they still couldn’t save their progress and they kept on asking me to allow them to download the full version.

Eventually after a stellar week of good behaviour I couldn’t say NO to them and they got the full version at the beginning of the year.

For the uninitiated, Minecraft is one of the biggest games in the world right now. It debuted on Mac and Windows PC in May 2009. By February, 2014, it had sold 15 million copies of the PC version. Also in the same month, Mojang (the makers of Minecraft) had sold more than 21 million copies of Minecraft: Pocket Edition on Android and iOS; more than 12 million copies of the Xbox 360 Edition; and more than 1.5 million copies of the PlayStation 3 Edition — making for a sum very close to the 50 million mark. They have over 100 million registered users.

Just imagine if a streaming service had those numbers. However, the argument would still be the same. Artists are not getting paid. We all know why this is so. Talk to your record label.

And they did all of this with piracy being rampant on the game. However, Minecraft’s developer Notch (Markus Persson) has been on record in saying that worrying about piracy was a waste of time, and it was much more important to focus on giving people a reason to buy.

“Piracy is not theft. If you steal a car, the original is lost. If you copy a game, there are simply more of them in the world. If you just make your game and keep adding to it, the people who copyright infringed would buy it the next week.”

Persson adds features to the game based on conversations he has on Twitter with random people and he fixes bugs based on the Minecraft community voting on the priorities. He is engaging with the users and a majority of those users are people who said that they copied the game initially, but then bought a copy for both themselves and a friend. Or they are people who didn’t ever buy a copy, but had friends who learned about it through them who then went on to buy copies.

There is a clear indicator here for any artist.

Make sure that everyone has access to your music.

I remember a time when I went to Utopia Records and I purchased four CD’s. They were “Subhuman Race” from Skid Row, “It’s Five O’Clock Somewhere” from Slash’s Snakepit, “Balance” from Van Halen and “Waiting For The Punchline” from Extreme. I hand over my cash and a sale goes onto their chart record.

The fact that “Subhuman Race” and “Waiting For The Punchline” gathered dust on the shelves, while I played the hell out of “Balance” and “It’s Five O’Clock Somewhere” didn’t even come into the equation. All of those bands got a “SALE” or a “COUNT” from me. The fact that two albums connected with me more than the other didn’t even come into the equation. Probably the reason why SLASH is still such a force to be reckoned with in the music business, while Skid Row and Extreme, not so much.

That is why a lot of the Eighties bands couldn’t understand or get a handle on their decline in popularity. Everything under the sun got blamed, however the real reason was ignored.

WHAT DOES A SALE OF A PIECE OF PLASTIC/VINYL REALLY MEAN?

Everyone saw a sale as a fan number, a unit to add up, however the fact that the real fans listened to the music non stop and due to playing it to death they had to re-purchase the album.

In my music collection, anyone will see that for bands like Motley Crue, Dokken, Megadeth, Van Halen, Ozzy Osbourne, Metallica, Twisted Sister, Bon Jovi, Whitesnake, Stryper, Ratt and many more, that I would have an LP, plus a CD, plus for a select few, remastered releases and remastered releases with bonus tracks. That means that I have re-purchased the bands whole catalogue over 4 times. And I am sure I am not alone in that.

In other words, a sale of an album never reflected what we (the fans of music) did with the albums after we purchased them. The second-hand music market thrived for a reason as music consumers got rid of those albums that gathered dust. However, was this stat shown.

But what about all the tons of money, lawsuits, lobbying, education campaigns, advertising, threats, news reports and the like from the recording industry, all telling people who unauthorized downloading was unquestionably morally wrong and that each download is a lost sale.

The developers of Minecraft (who struck even bigger when they got acquired by Microsoft in 2014) showed that you can compete with free and that you can get people to commit if you focus on the art. Making money was always a byproduct and in the end they made a bunch of it.

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Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Music Is Art, However The Price Point For That Art Ranges from $0 to ????? For Each Fan

The tech industry is excited about the music industry in the current day while others see it as a bad time for artists.

Which side is right or wrong is for another post. What I am getting out of it all are two very different arguments and experiences.

The techies see opportunities on a grand scale. They have introduced new revenue streams into the recording industry that did not exist previously due to the way fans started to accessed/get their music online.

The techies celebrate that they have created a direct to fan connection for the artists. People can now participate in the recording industry that previously couldn’t. Artists don’t need a record label however it can be argued that without the record label machine the artist more or less remains part of a niche. Their music can be up on all digital outlets without the need of a record label.

However, the artists, see a decline in revenue. I am sure everyone has heard the following comments;

“We made good money selling CD’s” or “Our music is worth nothing because of streaming” or “Music is art, and art is important and rare. Important, rare things are valuable. Valuable things should be paid for.” The last one is from Taylor Swift in her Wall Street Journal Op-Ed.

Spotify is talking about competing and killing off piracy. Spotify is talking about adding a monetary value to the recording industry that was not there before. At no point do they state that Spotify is a substitute for selling CDs.

“Piracy doesn’t pay artists a penny – nothing, zilch, zero. Spotify has paid more than two billion dollars to labels, publishers and collecting societies for distribution to songwriters and recording artists.” Yep, that is what Daniel Ek said in his blog post response to Taylor Swift.

So what we have is the recording industry and misguided artists thinking about the “loss” and they keep doing what they did before which in the long run would end up hurting them more. What they forget is that without the public and the fans, they have no industry. So, yes I agree that music is art, however the price of that art differs from person to person and if an artist cannot cover all different price points then they are failing to service their customers/fans.

Seriously we are 15 years after Napster changed the rules of the game and we are still having the same conversation. The recording industry and misguided artists want us all to buy CDs again.

FAN: “But we only like one track.”
MISGUIDED ARTIST: “I’m sorry, but music is art, and art is important and rare. Important, rare things are valuable. Valuable things should be paid for, so hand over your one of payment of $10.”
FAN: “But I don’t want the whole album.”
MISGUIDED ARTIST: “How do you expect me to make a living if you don’t buy my CD’s. You fans are killing the music industry and the artists by not supporting us.”
FAN: “But I don’t want to own music, I want access to it. And all I am trying to change is the recording industry viewpoints. ”
MISGUIDED ARTIST: “I put my blood, sweat and tears into making this music and its important and rare and since rare things are valuable, you WILL pay for it.”
FAN: “No thanks, I will go elsewhere.”
MISGUIDED ARTIST: “But, wait a minute, I have my own download store available where I am selling MP3’s”.
FAN: “Are you serious, Apple stopped making the iPod and you are still pushing MP3’s.”
MISGUIDED ARTIST: “But”
FAN: “What stuns me is that you have failed to see that the game has changed. The past is gone, it is never coming back. You want me to buy CD’s and Apple doesn’t even have a CD/DVD/BluRay Drive on any of their computers. You want me to buy MP3’s when all I want to do is listen. No one wakes up in the morning and goes to themselves, gee, I wish I bought an MP3 or a CD today. We wake up in the morning thinking, gee, I would love to hear “King Of Errors” from Evergrey.”
MISGUIDED ARTIST: “But music is art, and art is important and rare. Important, rare things are valuable. Valuable things should be paid for.”
FAN: “Your job as a musician is to make music.”

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Music, My Stories, Piracy, Stupidity

The New World

The new world is hard. I don’t know about you, but I just cant figure it out. We all complain that no one is asking hard questions for fear of being left outside alone and then when we get into a similar position we also succumb to those vices. It’s like we sell out our ideals to go mainstream.

But is anybody paying attention?

Did you see that Sixx AM put out a new album? They did something with iHeart Radio and the usual press interviews. But is anyone really paying attention. The youngsters have so much going on, they sit out unless it crosses over. And for the old Motley Crue fans, well albums require so much dedication of our time that unless it’s great and everyone is talking about it, we all just move along. “Modern Vintage” is a good album. For the record if I had to rate them, then the order the albums came out in is the way I would rate them.

And the tour will be a success, because the Crue fans have shown that they love to watch a live show more than buying an album. So expect Sixx AM to do well on the live circuit.

And just when you think that no one is paying attention, you hear that Shinedown chalked up another certification to their arsenal. While debates can be had on sales and certifications, what is impressive is that they kept on selling while out of the mainstream press. What is impressive is that they kept on selling while all of their music was available on Spotify, The Pirate Bay, Pandora, YouTube and so on.

Which goes to support what I have been saying all along?

The fans are the ones that make or break you.

For some artists, a thousand hard core fans is enough incentive to keep on making music, while for others it’s not. But you need to know where they are and you need to connect with them. In Shinedown’s example that connection happened when they asked their fans what songs they would like to see the band cover acoustically.

While no one seems to be paying attention to all the music coming out, it looks like streaming services are in a league of their own. Each day brings about another story on streaming services. In my view streaming services are the solution, not the enemy.

Spotify was always designed to compete with piracy, to monetise those users that pirated and it’s doing a pretty good job at it. They have put some serious money back into the recording industry. Prior to Spotify, the recording labels got nothing. It’s just a shame that those same labels don’t feed those monies back to their artists. Because if wasn’t for the artists the recording labels would not be in the position of power they are in right now.

But, as with everything, there are still misguided artists and labels who keep blaming theft and all kinds of bogeymen for their reduced sales. Take Spotify, YouTube and Pandora out of the industry and then what kind of state will we have. If they think that everyone is going to start buying CD’s again then they must think that the telegram will return.

But they fail to notice that we the fans have a) other interests, b) don’t like what they put out or only want the best, which means we cherry pick, c) don’t care about what they’re talking about or d) like to exercise choice.

It looks like people know “Shepherd Of Fire” and “Hail To The King” and don’t care much about the rest of Avenged Sevenfold’s album. And Five Finger Death Punch released a double album, but it looks like the fans care about a few select songs like “Lift Me Up”, “The Wrong Side Of Heaven”, “Watch It Bleed” and “Battleborn”. Which is a shame as those albums do have a lot of other good songs that deserve attention.

But that is the new world.

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Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Everyone Is Trying To Twist The Narrative To Their Own Advantage.

So Desmond Child is telling the world that Jon Bon Jovi, Richie Sambora and himself had to split a total of $110 in 2012 for the 6.5 million streams of Bon Jovi’s “Livin’ on a Prayer” on Pandora during a three-month span in 2012. Pandora’s published rate is about .0013 cents per stream. So doing the math, that means that “Livin On A Prayer” actually earned $8,450 for that three-month spell on Pandora. If that is true, that means that the songwriters are getting about 1.3% of the monies paid to the record labels.

Daniel Ek claims that Spotify will pay $6 million to Taylor Swift from worldwide streams. Swift’s label, claims that is a lie and that they received less than $500,000 for the streams. However what the label is forgetting to say is that the amount is for US streams only.

And Spotify argues that it is competing with free/piracy, while the artists side argue about Spotify not paying enough. They are two different arguments that have no correlation with each other whatsoever. When are people going to realise that Spotify doesn’t sell music, it provides access to it. And consumers like it, otherwise Spotify wouldn’t be starting to overtake iTunes in some markets.

Rob Zombie once upon a time hated copyright infringement and now he reckons it makes him more creative as he doesn’t have to write songs that fit a sales metric.

Lars Ulrich is now reserved and diplomatic in his responses to music piracy or copyright infringement. Maybe it is because he knows that if it wasn’t for music piracy, Metallica wouldn’t be playing sold out shows in China or the Middle East and some South East Asian countries.

Scott Ian wanted the people who downloaded the “Worship Music” album to be disconnected from the internet, even though they could have been fans who ended up purchasing a concert ticket and an over-priced T-shirt.

Gene Simmons famously said that downloaders/fans should be sued and also have their houses taken from them. He said that rock is dead because of piracy. Yngwie Malmsteen, Paul Stanley, Joe Perry and others agreed with him. Many others didn’t.

Internet Radio station Sirius XM is going to lose its case over pre-1972 sound recordings by the band The Turtles. The shameful part here is that the recording industry fought hard against making pre-1972 recordings fought hard against this. The hypocrisy here is huge. While the recording industry has fought so hard against making pre-1972 sound recordings subject to federal copyright laws, now they suddenly want aspects of federal copyright law (like public performance rights which did not exist under previous laws) to apply to those very same works. If Congress made it so those works were under federal copyright, there wouldn’t be an issue and all these works would be treated identically. But the truth is that the RIAA wants to keep these works out of federal copyright law to use them as a weapon against internet innovation.

Sony is re-evaluating it’s support for free streaming, however as a part owner of Spotify, I find it hard to believe that they will pull their catalogue from the free-tier.

Everyone is trying to twist the narrative to their own advantage.

Everybody has an angle.

And what about the musicians.

The hardest challenge facing musicians is getting people to listen to their new music and then getting them to stick around once the album because those big marketing awareness campaigns are goneski. It’s proven that they don’t work if the music is shit and the narrative is shit.

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A to Z of Making It, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Music Today: Hundreds Of Different Streams That All Flow Into One

Techies are the new rock groups. A lot of people have been saying it for a long time and recently even Bono got into it.

Instead of people forming bands, they are forming start-ups. The musical star has been replaced by the tech star.

At least in tech there is a pretty clear distinction as to what is paid. The recording industry still make royalty payments creatively. Taylor Swift is on schedule to earn $6 million from Spotify this year however she reckons Spotify doesn’t pay enough and her label head reckons Spotify makes a mockery of the SuperFan because the music is free on the site. In addition, her label reckons that Spotify is full of shit when it comes to the $6 million dollar amount. Those poor confused souls.

When did a payment of $6 million dollars to the rights holders = free/zero income? I must have been asleep at the wheel when that went down. Just because the user streams the music for free, it doesn’t mean that Spotify is not paying the rights holder. Accounting is the bedrock of the techies, however in music it is a different story.

Seriously how much extra did Coldplay make by windowing their “Ghost Stories” release and keeping it from Spotify. All they did was drive people to YouTube that had a mixture of ad-supported streams (which meant income) and no ad-supported streams (which meant NO income). P2P traffic also did wonders.

What the recording industry needs is transparency however what they still deal with is deceit, because in music everybody’s a street hustler who demands to get paid at every stop along the way. It’s short term thinking and it does not help the artist at all because there is still a lot of bastardry going on. The Majors are all concerned about pushing Spotify to an IPO which might be something to do with the fact that they own a piece of Spotify. And how does that relate back to the artist.

It looks like labels screwing artists is still pretty relevant today. Nothing really changes in that regard, however what has changed is that the fans of music are inundated with new album releases.

Here’s the new Slipknot. Here’s Black Veil Brides. Here’s Audrey Horne. Here’s Machine Head. Here’s Disciple. Here’s Evergrey. Here’s Nickelback. Here’s Otherwise. Here’s Sanctuary and Sixx AM. Here’s Wovenwar. Here’s a band that I haven’t heard off that I should hear.

And that has been in the last few months.

Add to that some of my favourites in the last 12 months or more from Avenged Sevenfold, Black Label Society, Five Finger Death Punch, I Am Giant, Trivium, Stryper, The Kindred and Digital Summer and you get the idea of my time being eaten up trying to catch up. And I am not alone.

That is why we want a smaller amount of music more regularly but of high quality. We all want to pay attention longer to our favourite artists and our artists are only as good as their last album. If they don’t continue to deliver then expect their career to fade away.

I remember being bored with the same damn records to play because I couldn’t afford any others. Now with so much choice I don’t know if I should try to hear something new or stick to the same damn records of yesteryear. To say that today’s world is overloaded is an understatement.

Maybe there was some madness method to Thom Yorke’s BitTorrent bundle initiative. 40 million people use BitTorrent each day and overall it has over 170 million users. If 1 percent of that user base pays for it, it is a win. Moby’s BitTorrent bundle from 2013 was downloaded 8.9m times in comparison.

That is a win that Moby would have seen in other forms of income because that is the music industry today. Hundreds of different streams that all add to the larger pool.

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Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

If Money Is Not Filtering Down To The Artist, Whose Fault Is That?

There are still a lot of misguided people/entities in the recording industry that believe that they are immune to the changing times. Our world is constantly evolving. When will the recording industry accept that the landscape has changed.

Napster showed the recording industry what the fans of music want. The recording industry responded by shutting the service down. However, CD sales didn’t pick up as the recording industry would have hoped and what did happen was that the fans of music just went elsewhere. Suddenly there was Audiogalaxy, Limewire and KaZaA. Then came BitTorrent and The Pirate Bay.

In the end the customers just wanted free music. And even though Spotify and YouTube might give the illusion to the fan that music is free on their service, it is not. Spotify and YouTube do pay a large portion of their incomes to the rights holders.

Young people don’t purchase music the same way their parents and grandparents did. Access is more important than ownership. The car makers are being challenged at the moment as purchasing a car is no longer a rite of passage. The new housing market is being propped up by the older people, as young people are happy to rent or stay at home until their late thirties.

Spotify is a business based around access. This gives the fans greater choice whereas a purchase model takes away the choice of the fan and it makes them commit to which artist they would like to support. I remember walking into record stores, looking into my wallet to see how much cash I have and making decisions to maximise my cash with my purchases.

There are advantages and disadvantages to both. More choice means confusion and the fan just doesn’t commit to anything or they revert to trusted filters or playlists.

It is in the best interest of the recording industry and artists that streaming services gain traction. Otherwise the fans will just go elsewhere and if you take away the free tier of Spotify or YouTube, then what.

Once Napster went to a paying service, did fans start paying for music again?

Of course not.

What about Rhapsody? It has been trading for at least ten years and it has failed to get mass appeal.

The struggles that the recording industries are facing today were already quite clear in 1997 to people paying attention. The focus of sales as a success metric had to be tweaked and worked together with a smart business model. What we have here is an inability to adapt to a changing market.

Today’s world is much better for bands starting out today than in the past because they don’t need to win over the gatekeepers. They can find their own audience. They can create their own business models and make a living — unlike under the old system, where you either hit it big or you gave up and went back to your day job.

Can someone please explain how getting people to stop listening to free music magically makes them start buying music again?

What will do that, however, are smarter business models and Spotify is one link in the NEW MUSIC ECONOMY.

Shinedown just received a gold certification for their album “Amaryllis”. That means their album has moved over 500,000 units in the U.S. They moved that many units while their music was available on Spotify, YouTube, P2P and other services that offer free-tier models. They toured for over 12 months on the backs of that album. Their business model isn’t just about sales as a metric of success.

I seriously struggle to understand the long-standing debate between Spotify and artists. The debate should be between artists and the Record Labels. The debate should be between artists and the Publishers. Spotify pays the rights holders (labels and publishers) 70% of their income. From the other 30% they make, a certain percentage goes to the record labels who are shareholders of the company. The record labels had the power to negotiate a shareholding stake because of the amount of copyrights they have amassed from the artists on their rosters.

Quincy Jones posted on Facebook that “Spotify is not the enemy; piracy is the enemy”. Daniel Ek put that into dollar terms. Piracy could lead to higher concert attendances and merchandise sales, however in relation to the recording industry, piracy yields a ZERO return. Spotify at the moment has paid TWO BILLION dollars to labels, publishers and collecting societies for distribution to songwriters and recording artists.

As I have mentioned before, if that money is not flowing to the artists in a clear transparent way, then whose fault is that. The streaming services or the record labels.

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A to Z of Making It, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

The Changing Times and The Record Label Business Model of STEALING From The Artist.

I remember waiting in line for an in store appearance of the band Sepultura at Utopia Records back when Utopia Records were situated on Clarence Street, Sydney. It was the early nineties and the in-store had the classic Sepultura line up. My cousin at that time (who was a drummer) had a real bashed in snare skin for Igor to sign, I had a couple of CD’s and a poster and the others all had various forms of music (LP’s or CD’s or drumsticks or guitar cases and so forth).

Sepultura was cult like popular then. They sat in an area that satisfied a few different markets. You had the “betrayed” original Metallica fans. You had fans of the original “thrash” movement. You had fans of the “Death Metal” market. You had fans of the “Extreme Metal Market”. And you had fans of the new “Groove Metal” market. Shredders appreciated them.

I remember asking one of the Utopia guys who was doing line management outside the building, why so many people came to Utopia on a daily basis just for chit-chat. He replied that they come to buy CD’s and I disagreed with him. I told him that nobody wakes up in the morning and says to themselves I need to spend $30 on a CD. We wake up in the morning and we say to ourselves, we want to hear the new Sepultura album, the new Motley Crue album and we want to hear it right now. And in order to hear that song, we HAD to buy a CD or an LP. Because radio sure wouldn’t play it.

So a bit of talking goes back and forth and the Utopia dude goes on to tell me I have no idea what I am talking about as Utopia sell hundreds of thousands CD’s a year.

The recording industry failed to realize that it existed not to sell records or CDs but simply to find the fastest, easiest way to let fans hear the song we wanted to hear. If they realised that, then they would have invented the iPod and iTunes. Instead history shows that a company not even in the music industry, did that instead. And now Apple makes billions of dollars selling music. So going back to my Utopia example, they are nowhere near the force it was back in the early to mid nineties and I wouldn’t be surprised if it shuts its doors eventually (which I hope never happens \:::/).

Apple has been selling tracks at the iTunes store since 2003. Apps, books, movies and TV shows came after. Yet, no one complained about the accounting and to my knowledge no one has sued Apple for unpaid royalties. Artists may complain about Apple taking a 30% cut, however that was the deal.

YouTube and Spotify have been streaming songs from about 2006 and 2008 respectively. Of course there are others on the market as well that offer streaming services like Pandora, Google, Deezer and so on. However, one thing these companies have done is they pay. They honour their deal. Which is the reverse of what the record labels did.

You know, those record labels that got sued by artists for their accounting practices, claiming they’ve been screwed over by the label. You know those record labels famous for paying late or paying at all. You know those record labels for never honouring a deal. You know those record labels that threatened to derail your career and you end up settling for less than you deserve.

What pisses me off is that while people complain about Spotify stream payments and YouTube stream payments and Pandora royalties,  at least these techies are honest in their deals at this point in time. It just seems that the record labels who are the majority rights holders are not passing on the monies.

Because a deal is never a simple deal to the recording business. The labels don’t want simple. The labels don’t want royalties to be computerised because that would mean there is transparency and with transparency, profits would disappear. The major label business model is based on STEALING from the artist. That is why you have artists like Eminem, Dave Coverdale and others suing their labels for unpaid iTunes royalties. That is why you have artists suing their labels for unpaid monies due to creative accounting practices.

Believe me, if an CEO’s pay packet was suddenly short, he’d drop everything and do his best to get it right if the problem wasn’t immediately rectified. But if it’s the artist?

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A to Z of Making It, Music, My Stories, Piracy, Stupidity

The Music Word As I See It

Fiction

Just because one person knows it, it doesn’t mean that everybody also knows it. Nothing could be further from the truth. Is anybody talking about the new In Flames or Flying Colors album this week? Of course not, that is last week’s story. The hard-core fans would now of it but the rest. Not so much.

Hype

Despite all the hype, most people don’t pay attention. We live in a worldwide economy and all that we’re interested in today, is the fantastic. If you’re going to hype it then let me buy it. The true mark of a great record is that we have to hear it again and again. No hype can never make that happen.

Connections

Today we don’t want to be left out. We all have/want a broadband connection and a smart phone.

Niches

This is a huge problem in music especially in metal and rock circles. Suddenly it is uncool to like Meshuggah, Children of Bodom and Black Veil Brides. Suddenly it is uncool to like Five Finger Death Punch, Shinedown and Bon Jovi. Back in the Eighties when metal and rock was a commercial force to be reckoned with, the fans of say Motley Crue, Twisted Sister and Ratt were also fans of Metallica, Megadeth and Slayer.

Tastemakers

Tastemaker publications are irrelevant. They still operate on an old business model. The believe that if they act as gatekeepers, they can control which band breaks through or doesn’t. If an artist wants something to last then they need to infect the fans with quality. The fans are the tastemakers, not the media establishment. The fans make the songs hits and more importantly the fans sustain the songs for years after that.

Culture

We live in a society where we consume different cultures. So there’s no focus. Almost nothing lasts. And those in charge believe if they yell louder, they will get more traction, not realizing most people aren’t paying attention and never will. Fans of metal music in general still don’t know that Machine Head has a new album coming out.

Importance

What is important to you is probably not to someone else. Just because you are on TV it doesn’t mean that people saw you. We grew up with three channels. Now we have five hundred.

Dollars

Dollars are more important than music in today’s society. U2 got a $100 million from Apple, it doesn’t matter whether anybody listened to the music. “Reporters” are paid by the clicks. The iPhone moved 30 million units in its first month.

Tons Of Information

So here we are in with tons of information and so little time. Where do we start? Remember the past where the gatekeepers screamed for a decade only to give birth to a few dominant artists. It used to be that we couldn’t escape what was sitting at number one. Now we’ve got no idea what number one is or what it means.

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit, Unsung Heroes

THE CCC!! Capitalist Copyright Crap And How The New Breed Of Artist Will End Up Making More Than The Old Breed Of Artist

We live in a capitalist society. The wealthy dominate us and anyone who gets in the way gets their dues. Don’t believe me, then tell my why copyright laws are at their most protective.

Once upon a time in a galaxy far far away, the copyright length was set at 14 years with an option to renew it for another 14 years after which the work falls into the public domain. This was enough incentive for the people of that era to enjoy the profits from sales of their works and be encouraged to write more. What was made clear back then was that the ultimate beneficiary in all of this was the public. Then copyright was expanded to 42 years, then 56 years, then life plus 50 years and now it is life plus 70 years. Throughout all of the copyright term extensions, each passing was heavily supported by the ones that held the power, like book publishers, film studios and record labels.

“I worked half of my life for free. I didn’t really think about that one way or the other, until the masters of the record industry kept complaining that I wasn’t making them any money…. As I learned when I hit 30 +, and realized I was penniless, and almost unable to get my music released, music had become an industrial art and it was the people who excelled at the industry who got to make the art. I had to sell most of my future rights to keep making records to keep going.”
Iggy Pop – John Peel Lecture 2014

So what went wrong with copyright.

MONEY is what went wrong.

When people in the recording/entertainment business got very rich for doing absolutely nothing, they decided that they needed to pay their local politician a visit, send them some money and get laws enacted that helped to protect their monopolistic business models.

Don’t you just love how the powerful lobby groups like the RIAA and their stooges talk about “piracy” and how “piracy corroded the livelihoods of musicians who put blood, sweat and tears in creating those works”.

Don’t you just love how they seem to forget how the labels employed creative accounting to ensure that almost no album ever recouped.

And isn’t it funny how the RIAA and their stooges don’t want to talk about the antiquated recording contracts that the labels still get artists to sign. Maybe back in the day it was okay for record companies to keep 80% of the revenues as it was a costly exercise to produce, distribute and promote their fledgling talent’s works. But in 2014, especially with all of the different ways that music is monetized, aren’t these old contracts really out of touch with the real world.

So while the old breed of artists like the top 1% who accounted for at least 80% of the recording business revenue bemoan the new recording industry, the new modern breed of artists understand that online music is essentially a promotional vehicle for live performances. I also predict that these modern breed of artists will end up making more money than their heroes.

I seriously believe bands like Avenged Sevenfold, Shinedown, Five Finger Death Punch, Volbeat, In This Moment, Halestorm and so on, will make more money in the long run than Metallica, Motley Crue, Kiss and so on.

Why?

The new breeds have leaner organisations than their counterparts and they are more knowledgeable than their counterparts.

What I mean by this is that the new breed of artists don’t have to deal with expensive recording budgets like the artists of old. They don’t have to deal with distribution and breakage costs like the artists of old. They have a better understanding of economics and accounting principles. The new breed is more diversified. Their business is not all about recording and touring. They are branching out into different industries and they are finding interesting and innovating ways to connect with their audiences.

So watch out for the new breeds.

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