The new world is hard. I don’t know about you, but I just cant figure it out. We all complain that no one is asking hard questions for fear of being left outside alone and then when we get into a similar position we also succumb to those vices. It’s like we sell out our ideals to go mainstream.
But is anybody paying attention?
Did you see that Sixx AM put out a new album? They did something with iHeart Radio and the usual press interviews. But is anyone really paying attention. The youngsters have so much going on, they sit out unless it crosses over. And for the old Motley Crue fans, well albums require so much dedication of our time that unless it’s great and everyone is talking about it, we all just move along. “Modern Vintage” is a good album. For the record if I had to rate them, then the order the albums came out in is the way I would rate them.
And the tour will be a success, because the Crue fans have shown that they love to watch a live show more than buying an album. So expect Sixx AM to do well on the live circuit.
And just when you think that no one is paying attention, you hear that Shinedown chalked up another certification to their arsenal. While debates can be had on sales and certifications, what is impressive is that they kept on selling while out of the mainstream press. What is impressive is that they kept on selling while all of their music was available on Spotify, The Pirate Bay, Pandora, YouTube and so on.
Which goes to support what I have been saying all along?
The fans are the ones that make or break you.
For some artists, a thousand hard core fans is enough incentive to keep on making music, while for others it’s not. But you need to know where they are and you need to connect with them. In Shinedown’s example that connection happened when they asked their fans what songs they would like to see the band cover acoustically.
While no one seems to be paying attention to all the music coming out, it looks like streaming services are in a league of their own. Each day brings about another story on streaming services. In my view streaming services are the solution, not the enemy.
Spotify was always designed to compete with piracy, to monetise those users that pirated and it’s doing a pretty good job at it. They have put some serious money back into the recording industry. Prior to Spotify, the recording labels got nothing. It’s just a shame that those same labels don’t feed those monies back to their artists. Because if wasn’t for the artists the recording labels would not be in the position of power they are in right now.
But, as with everything, there are still misguided artists and labels who keep blaming theft and all kinds of bogeymen for their reduced sales. Take Spotify, YouTube and Pandora out of the industry and then what kind of state will we have. If they think that everyone is going to start buying CD’s again then they must think that the telegram will return.
But they fail to notice that we the fans have a) other interests, b) don’t like what they put out or only want the best, which means we cherry pick, c) don’t care about what they’re talking about or d) like to exercise choice.
It looks like people know “Shepherd Of Fire” and “Hail To The King” and don’t care much about the rest of Avenged Sevenfold’s album. And Five Finger Death Punch released a double album, but it looks like the fans care about a few select songs like “Lift Me Up”, “The Wrong Side Of Heaven”, “Watch It Bleed” and “Battleborn”. Which is a shame as those albums do have a lot of other good songs that deserve attention.
But that is the new world.