Category Archives: My Stories

A to Z of Making It, Music, My Stories

Faktion and The Year That Was 2006

They are no more. According to the internet, they barely existed.

Faktion’s self-titled release hit the streets in 2006. I came across it a few days ago, almost 8 years since it’s release. And I have stayed with it, because it is a damn good album. A real strong album. Back in 2006, it might have sounded generic and formula driven against some of the bands that had records out at that time.

It was up against some stiff competition for listener’s attention. The audience that could have gravitated towards Faktion had already devoted their ears to other bands.

Breaking Benjamin released “Phobia”, Skillet released “Comatose”, Stone Sour released “Come What(ever) May”, Daughtry released his self titled debut, 10 Years released “Autumn’s Dream”, Crossfade released “Falling Away”, Pillar released “The Reckoning”, Red released “End Of Silence” and Papa Roach released “The Paramour Sessions”. Already it is a pretty crowded marketplace. BUT it gets worse.

They had a deal with Roadrunner Recrods. Maybe Roadrunner just didn’t know how to promote them against a crowded modern rock scene and it is as dead set shame. Maybe Roadrunner put all of their energies into promoting the ones that already had a following, instead of trying to break a new band to the masses.

Other Roadrunner stable mates that released albums in 2006 are as follows;

Dragonforce – Inhuman Rampage
Stone Sour – Come What(ever) May
Hatebreed – Supremacy
Black Label Society – Shot to Hell
Cradle of Filth – Thornography
Killswitch Engage – As Daylight Dies
Trivium – The Crusade
Madina Lake – The Disappearance of Adalia [Digital EP]
Theory of a Deadman – Gasoline
36 Crazyfists – Rest Inside The Flames
Chimaira – Chimaira
Ill Niño – One Nation Underground
Roadrunner United – The All-Star Sessions
Dresden Dolls – Yes, Virginia… ‎
Satyricon – Now, Diabolical
Fear Factory – Demanufacture
Soulfly – Soulfly
DevilDriver – The Fury Of Our Maker’s Hand
Type O Negative – The Best Of Type O Negative (Comp)
New York Dolls – One Day It Will Please Us To Remember Even This
Opeth – Ghost Reveries
Black Stone Cherry – Black Stone Cherry
Slipknot – Voliminal: Inside The Nine ‎
Delain – Lucidity
Liv Kristine – Enter My Religion
Bleeding Through – The Truth
Life Of Agony – River Runs Red
Creetins – The Spirit Is Willing ‎(7″)
Caliban – The Undying Darkness
Junkie XL – Today ‎

As you can see from the above list, the label had 32 releases happening for the year that I could locate and in amongst all of them was the monster that is known as Nickelback, who had singles and videos released well into 2006 from their 2005 album. And somewhere in this mix was a band called Faktion. A band that had even more competition from bands on other labels;

Tool released “10,000 Days”,
Rodrigo Y Gabriela released their self-titled debut,
Iron Maiden released “A Matter of Life and Death”,
Europe released “Secret Society”,
Evergrey released “Monday Morning Apocalypse”,
Poets of The fall released “Carnival Of Rust”,
Muse released “Black Holes And Revelations”,
Jet released “Shine On”,
The Killers released “Sams Town”,
Senses Fail released “Still Searching”,
My Chemical Romance released “The Black Parade”,
Smile Empty Soul released the excellent “Vultures”,
Red Hot Chilli Peppers released “Stadium Arcadium”.

I can go on, however the point is made. It’s a pretty crowded marketplace for listener’s attention. And “Faktion” was there, one of many bands in the music business trying to break through the noise.

Add to that noise the other big internet stories.

On September 26, 2006, Facebook was opened to everyone at least 13 years old with a valid email address. Suddenly people (including fans of music) had a new outlet that had nothing to do with music.

Then there was YouTube. The site grew rapidly, since kicking off in 2004 and by July 2006, 65,000 new videos were being uploaded every day. The site was also receiving 100 million video views per day. Suddenly people (including fans of music) had another new outlet to focus on.

MySpace was still a giant back then and the 100 millionth account was created on August 9, 2006.

Also in 2006, a little known company called Spotify was created. From small beginnings, large things grow.

The following year the first iPhone hit the streets and the people (again including fans of music) had another new outlet to spend time on that initially didn’t have anything to do with music.

And the paradigm shift that started with Napster in 1999, became a tidal wave in 2006.

Music really needed to compete against different markets. It wasn’t about a cost issue. It wasn’t a piracy/copyright infringement issue. It was a competition issue. It was economics 0.1. Supply and demand. When supply is limited, demand is higher. With supply in abundance, demand is lower.

Fans of music became early adopters of technological products. If they are spending their time and money on those products, that leaves less time and less money to spend on other products.

So what about Faktion? The post was meant to be about Faktion, however when i started researching some papers around innovation and competition for a different post, everything started to link together. Faktion and 2006 became the catalyst.

Reading one of their earlier bios, they make mention of their MySpace play count metrics and maybe those stats played a key role in getting Roadrunner interested. However those MySpace metrics will never equate to a 1 to 1 relationship with sales, the same way that pirated content will never relate to a lost sale.

Who is Faktion? Ryan Gibbs is on vocals and was the last addition to the band. Marshal Dutton played guitar and was the original vocalist. Josh Franklin was also on guitar, Jeremy on bass and another Jeremy with a surname of Moore on drums.

Does the name Marshall Dutton sounds familiar?

It should.

Remember a band called Hinder. “Welcome To The Freakshow” was produced by Hinder drummer Cody Hanson and Faktion’s Marshall Dutton, with mixing done by James Michael from Sixx AM. What a team?

Also remember when Austin Winkler stepped out of the tour for the album. Guess who stepped in as a fill in vocalist. Yep, that’s right, the same Marshall Dutton from Faktion.

So when Faktion called it quits, he formed a band called “Drankmore” with Faktion’s tour manager Jarrod Denton. In that same band is Cody Hanson, the drummer from Hinder.

Remember that music is a relationship business.

And speaking of relationships, I remember reading an interview that Marshal did and he mentioned that he wouldn’t be opposed to doing Faktion again, so lets hope that happens.

It was the lead breaks in Faktion that got me. It was a pretty ballsy move to do leads for a melodic rock band in 2006. Comparing this album now to the bands that had commercial success in 2006, Faktion is streets ahead. And that is because of the guitar work.

A good band is a band that has a lot of different elements. Having breakdown riffs by 2006 we getting old. While it worked for bands like Red, Breaking Benjamin and 10 Years, the audience wanted “Guitar Hero’s again”. Remember back in 2005, “Guitar Hero” the game was unleashed to a massive audience and to great success.

The song “Always Wanting More” is a stand-out. It’s heavy with great guitar work.

All your pleasures have brought you greed
Only thinking about yourself again
All the things that you say you need
Are the poisons that eat you from within

In the end we all end up in a wooden box. Focus on accumulating experiences instead of wealth. Focus on building relationships instead of enemies. The Recording Industry failed to build a relationship with the people who actually purchased music. They exploited the artists and then abandoned them whenever they felt like it.

The one that resonated with me was “Who I Am”.

I know I’m not prepared for a life
That keeps me far from home
But I know if I just sit there,
I’ll never find out who I am

The life of a musician is a tough gig. I love writing music and playing it, however I hate to be away from home. When I was in bands, I hated touring. And this song is about that life to me, however the chorus is done in such a general way, that it can be interpreted that you need to get out of your comfort zone to make things happen.

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Music, My Stories, Stupidity, Treating Fans Like Shit

Things That Bug Me With Rock And Metal

ROCK N ROLL HALL OF FAME

Dave Mustaine should have been inducted with Metallica. A real RNR Hall Of Fame Assessor would look into the band’s career and see that all the evidence is there for Dave Mustaine to be inducted. The style of technical thrash that Mustaine brought to Metallica would end up influencing their first four albums.

The induction criteria does state that the committee looks at the influence and significance of the artists’ contributions to the development and perpetuation of rock and roll. So, I take it that Dave Mustaine’s contribution to Metallica and to the development and perpetuation of rock and roll wasn’t influential enough.

BUT for some reason Jason Newsted’s and Rob Trujilio’s contribution to the development and perputation of rock and roll in Metallica was enought.

Same goes for Vinnie Vincent, Eric Carr and Bruce Kulick. The Eighties for Kiss wouldn’t have been the same if it wasn’t for the three individuals mentioned. Eric Singer and Tommy Thayer also played very important roles within Kiss.

BANDS THAT FAIL TO UNDERSTAND THAT SUCCESS IS BASED ON MUSIC

A lot of the metal and rock bands have better marketing campaigns than actual albums. You need a great song first. The marketing comes after.

Dream Theater had a pretty expansive marketing campaign leading up to the album release, however they didn’t have the quality to support it. Good songs don’t equate to great songs and we only have time for great.

Avenged Sevenfold, Volbeat and Five Finger Death Punch had way less marketing and their albums are still on people’s tongues. If you still use sales as a barometer of success, then these bands are still moving units.

NICHES

Metal and hard rock are niches. Accept it and focus on it. It will be a lucrative business for you if you do. It will not bring back the glory days of the Seventies and Eighties, however it will give you a career.

Sometimes a metal band can cross-over into hard rock, or even the pop market. Or a hard rock band could cross over into metal or pop.

Look at Volbeat. They are a metal band, however with the style of music they play the have a certain cross over element.

Shinedown crossed over into the pop market back in 2008, with the “The Sound of Madness” album, however with “Amaryllis” they remained in the hard rock market with a small cross over into the metal market. They still had great success, even though the “sales” didn’t match the previous. But who cares about sales these days.

Killswitch Engage cross-over into a few genres, like metal, metalcore, thrash, hard core, melodic death metal and in some cases they cross over into technical djent style metal.

Dream Theater can cross-over into a few genres and it is their cross over between progressive music and hard rock that reaped the most benefits with “Images and Words” and “Scenes From A Memory” being stand outs.

VIRALITY

A song takes off because fans start to spread the word. They share links to it, they talk about it, they blog about it. A marketing campaign can never achieve this. Only great music can.

QUEENSRYCHE

When are the people involved (apart from Chris DeGarmo) going to realise that Queensryhce is no more. Move on, forge a new career and a new identity. I’m tired of hearing how great the new singer is, what a team we now have and all of that.

The Todd LaTorre band should do something similar to what the Ronnie James Dio version of Black Sabbath did before his death. Take a new name from one of their songs. As for Geoff Tate, he should go to Vegas and do a cabaret residency. His metal/rock days are over. And seriously, when you carry on like a child when people use their smart phones at a gig, you don’t belong.

VINYL, CD’s, DIGITAL DOWNLOADS

Streaming has won. The rest of us that actually purchase any music in physical form do it as a hobby. We just don’t think of it as a hobby.

I listen to most of my music on Spotify or YouTube or via the mp3’s on my iPhone, however I still purchase CD’s of bands that I like. BUT I haven’t even opened the shrink wrapping as yet. I have no need to. Buying CD’s is like collecting toys and keeping the toys in their boxes unopened. Maybe the CD’s will be worth something one day or maybe they will be beer coasters. Who knows.

MONEY IN MUSIC

There is still a lot of money in the business. Streaming pays the labels well. It’s just doesn’t filter down to the artists. Revenues from streaming services such as Spotify, Pandora and YouTube surpassed the $1bn mark.

ENTERTAINMENT LOBBY GROUPS ASKING GOOGLE TO DO MORE TO PROTECT THEIR BUSINESS MODELS

Seriously after almost 15 years post Napster we are still hearing about this. The latest is The International Federation of the Phonographic Industry (IFPI). It is the usual b.s. about how Google “could do so much more” or that Google have “not been effective” in preventing illegal music downloading.

HELLO, Google is a search engine.

It is not a protector of business models.

Innovate or die.

http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/media/10704766/Music-industry-claims-Google-is-failing-to-stamp-out-piracy.html

RECORD STORE DAY

Do artists really expect their hard core fans to travel decent distances to go to a Record Store Day Event and then not find all 4 of the (let’s just use Machine Head as an example since I am a fan) new Machine Head singles, “Killers and Kings”. It’s 2014. If we can’t buy it online or if we can’t find it to buy online, then artists are leaving money on the table.

Collectors want to buy, so make it easy for us to buy. Record Store Day is not easy for everyone.

TV SHOWS THAT STILL PLAY ON THE OLD BUSINESS MODELS

My kids love “Arrow” however they hate the fact that they have to wait each week. Will any of the actual TV shows or Cable Networks follow the “House Of Cards” Netflix example and let people overdose on all of the episodes over a weekend.

Having shows appear weekly for 8 episodes, then breaking for what seems like forever and then re-starting again, then breaking again, then finishing it all off, is old school.

Embrace the new.

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Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Copyright Innovation V7.0 – More Legal Crap and No Innovation

You know Copyright is all wrong, when you have a composer of several Motown hits combines copyright law with divorce law. Seriously, how much more distorted can copyright get.

Smokey Robinson is seeking a declatory judgement against his ex-wife. You see, Robinson is reclaiming the rights to his pre-1978 songs from Jobete Music Co. Robinson’s main problem is that his ex-wife (since 1985) believes she should be entitled to 50% of whatever income these songs generate and she has filed suit to ensure that happens.

It looks like to me that everyone tries to twist copyright law to suit themselves. It’s that whole ENTITLEMENT argument.

The labels claim that all pre-1978 songs are “works of hire”.

Smokey Robinson claims that his ex-wife isn’t entitled to his profits but his heirs are.

A judge ordered YouTube to take down a movie based on a copyright claim of the actor.

Rightscorp (a copyright troll) is ordering ISP’s to pass on fines to it’s customers like the “Thought Police” from 1984.

Or maybe your a Dutch collection society who just won a court decision to have a “pirate tax” on every storage device, because, hey, every storage device, smartphone, tablet and PC MUST be used to store media files. Talk about entitlement. And they had to balls to say that it is all in the name of “protecting artists.”

Like the three strikes policy that the lobby groups keep pushing. All in the name of “protecting artists”. Did you know that in Ireland, it has been in place for 4 years with one ISP and no pirates have been disconnected. In New Zealand the ISP’s are still arguing with the Entertainment industries over who should foot the bill. Since the Entertainment industry doesn’t want to foot the bill, nothing much is really happening.

It’s pretty obvious that these legislated policies do not work however they still come up in the public conversation. Australia is another country talking about a three strikes scheme.

And all of them are to “protect the artist”. However the artist doesn’t see an increase in their bank balance.

So there you have it, another solid week of copyright innovation from the entertainment industries.

https://www.techdirt.com/articles/20140308/08430726495/smokey-robinson-sues-ex-wife-to-prevent-her-claiming-50-his-recaptured-motown-hits.shtml

https://www.techdirt.com/articles/20140307/07424226477/dutch-supreme-court-agrees-to-let-rights-group-collect-back-you-must-be-pirate-taxes-mp3-players-hard-drives.shtml#comments

http://torrentfreak.com/three-strikes-isp-no-pirates-disconnected-in-four-years-140313/

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Music, My Stories, Unsung Heroes

1991 – The Year Of Disruption

1991.

What a year of disruption. I was reading two Hot Metal magazines from October and November 1991 and it got me thinking about 1991. Hard Rock, Power Metal, Glam Rock and the pedal point Heavy Metal that we got used too was facing obliteration. The smarter acts started building their Ark’s. They saw the warnings. The rest all drowned in the flood. Castle Donnington in August had AC/DC, Metallica, Queensryche, Motley Crue and Black Crowes. All of those bands survived the flood, however Queensryche managed to commit hara-kiri many years after.

Guitar Heroes Looking For Work

Jimmy Page
He announced that he was working with David Coverdale. The media reported it as White Zeppelin and Led Snake. The band was filled out with Denny Carmassi (Heart) on drums, Ricky Phillips (Bad English) on bass with Johnny and Joe Gioeli from the band Brunette rounding out the band. Fast forward to March 1993, “Coverdale/Page” finally came out. The wheels of motion in the recording business travelled slowly once upon a time.

Of course the following month, it was also announced that Neal Schon along with Deen Castronovo signed a band to MCA. The band at the time didn’t have a name however it featured Johhny and Joe Gioeli from the band Brunette, whom Schon discovered when he started dating their sister. The bands line up was completed by Todd Jensen (DLR) on bass. Of course that band would go on to become “Hardline”.

Vinnie Vincent
It was announced that he was writing songs with Gene and Paul. Most of those songs would end up 1992’s “Revenge” including the excellent “Unholy”.

John Sykes
Rumours started circulating that he joined Def Leppard to replace Steve Clark and those rumours started to earn some credibility when Carmine Appice and Tony Franklin quit Blue Murder. Then the rumours started that he would be a touring guitarist for them, as Def Leppard had plans to bow out at the top. Of course we all know how that panned out.

Adrian Vandenberg
Was out of a gig after David Coverdale disbanded Whitesnake. Rumours started circulating that he was forming a project with
John Waite as Bad English was more or less over. Then he had a solo deal with Victory Records. Then rumours persisted that he was tapped to join House Of Lords who also had a deal with Victory.

Of course, Adrian Vandenberg went on to be involved in the supergroup “Manic Eden” that had Rudy Sarzo, Tommy Aldridge as well as Little Caeser vocalist Ron Young. Of course, the House Of Lords connection was there in the early incarnation of the band, as James Christian was the original vocalist.

Steve Stevens
Another guitar hero in between employers. He was also on the radar to fill the guitarist slot with House Of Lords and then he was working on a solo record and then he was announcing plans to work with Michael Monroe. Of course the Monroe project went on to become Jerusalem Slim.

Randy Jackson
He spent almost 5 years working on the “China Rain” project, assembling a brilliant band that included Brian Tichy on Drums, Ronnie Snow supporting Randy on guitar and Teddy Cook on Bass. Then the label decided to not release it.

Lita Ford
Released “Dangerous Curves” which got her a Grammy nomination. However it was a big price to pay to have that all-star backing band for a tour that didn’t take off. The band included Myron Grombacher (Pat Benater) on drums, Dave Ezrin on keys, Matt Bisoneette (DLR) on bass and Joe Taylor on guitars. Joe Taylor suffered the indignity of being fired by Jim Gillete, Lita’s husband at the time because Jim wanted to cut Taylor’s pay.

Dave Navarro
Rumours at the time stated that he was asked to replace Izzy Stradlin in Guns N Roses as rumours started circulating that Janes Addiction was more or less over as Perry Farrell and Eric A started to hate each other over their views on drugs.

Vivian Campbell
Was in a new hard rock band called Shadow King, with Lou Gramm of Foreigner, Bruce Turgon on bass and Kevin Valentine on drums. Eventually went on to become a Def Leppard main stay.

Vito Bratta
At that point in time it was known that Bratta had tied down a solo deal with Atlantic. Of course in 2014, we know that nothing panned out.

Jeff Watson
Was rumoured to be in a project with Carmine Appice, Bob Daisley and Derek St Holmes. That project ended up becoming “Mother’s Army” and the final line up consisted of vocalist Joe Lynn Turner, guitarist Jeff Watson, bassist Bob Daisley and drummer Carmine Appice. Again this news was out in 1991 and it wasn’t until 1993 that the self titled debut hit the market.

Neal Schon
Along with Deen Castronovo signed a band to MCA. The band at the time didn’t have a name however it featured Johhny and Joe Gioeli, whom Schon discovered when he started dating their sister. The bands line up was completed by Todd Jensen (DLR) on bass. Of course that band would go on to become Hardline.

Richie Sambora
He didn’t know if Bon Jovi would continue and released a solo album based on the blues infused with a little bit of pop and rock. He never achieved the platinum sales that he got with Bon Jovi, however he got to show a side of himself that could never have been shown in Bon Jovi.

Cemented Their Guitar God Status In An Hostile Environment

Zakk Wylde
Cemented his status as a guitar god with “No More Tears”. Every track is rock solid.

Paul Gilbert
Guitar players knew him from Racer X, however it was “Lean Into It” that brought him to the mainstream. Shame that it was a ballad that did it. Regardless the album is guitar heavy.

Dave Sabo and Scotti Hill
They came into their own on “Slave To The Grind”. Fusing rock, metal and blues with a shitload of groove. Add to that Rachel Bolan, the Nikki Sixx type persona of Skid Row.

James Hetfield
The whole “Black” album. Enough said.

Frank Hannon and Tommy Skeoch
They ramped it up on “Psychotic Supper”. Check out “Song and Emotion”, “Freedom Slaves” and “Had Enough”.

The New Winds

Nirvana dropped “Nevermind”. Earache Records had the big three in Napalm Death, Morbid Angel and Massacre.

Pearl Jam gave us “Ten” and it started to get some traction.

Soundgarden dropped “Badmotorfinger” and NIN was slowly rising in the background with “Pretty Hate Machine”.

Smashing Pumpkins released “Gish” to little fanfare and Prong released the critically acclaimed “Prove You Wrong.”

Alice In Chains sure did it tough, appearing on a few tours were even the people said “WTF”. Clash of The Titans saw them get pelted with rubbish and the Van Halen shows had people saying “What The”.

A Band Ahead Of The Times

Galatic Cowboys
Showed that diversity didn’t belong in the music business as at 1991. Mixing gospel, thrash, punk, bluegrass, rock and metal with a touch of prog and signed to Geffen. What could go wrong????

Tours

“Clash Of The Titans” did terrific business in major cities and dismal turnouts in rural cities and even cancelled a few gigs due to terrible advance sales.

“Operation Rock N Roll” with Judas Priest, Alice Cooper, Motorhead, Dangerous Toys and Metal Church earned the reputation as the biggest travelling failure of the summer.

GNR and Skid Row operated on a 70% of tickets sold tour.

Lollapalooza blitzed all comers.

The shift was happening.

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A to Z of Making It, Music, My Stories, Piracy, Treating Fans Like Shit

What Metal and Rock Labels Should Be Doing?

One thing is clear when it comes to the digital music market. It is constantly evolving. Apple is trying it’s hardest to retain its competitive advantage as streaming services start to reduce the number of downloads they sell. We can safely say that Apples monopoly on download sales is more or less over.

Across the board, song downloads are down and digital album sales are down. CD sales have been declining for a long time as well.

So what do we have at the moment. Streaming is growing in popularity and YouTube is still there, the unofficial streaming monolith. As fans of music we are using our smartphones to stream music instead of downloading it.

So if you are a metal or a rock label like Frontiers, Century Media or Nuclear Blast and you have all the above information in front of you, what do you do?

1. Don’t hold back music from streaming services. It’s not about sales anymore. It’s about who is listening to it.

2. Corporate deals/exclusives alienate the fans while it brings a return on investment to the record label.

3. If piracy sites make so much money from offering mp3’s for free, why don’t the record labels get into the same act. Get into bed with BitTorrent. High piracy rates today will lead to payola in the years to come. Volbeat were streaming stars in Denmark and Sweden before they even broke through in America. Moby’s “Innocents” BitTorrent bundle was downloaded 8.9 million times. Expect 20% of those customers to purchase the next album and expect 50% of those customers to attend a live show from Moby.

4. iTunes is finished as a main income source much in the same way CD’s are over. Sure, hobbyist will still purchase, however the fans have moved to streaming.

5. Streaming is not the enemy. To use a non-metal or rock example, hip hop artist Schoolboy Q had his “Oxymoron,” album heavily promoted on Spotify. In a smart promotional move, they released the album on Spotify months ahead of the album physical and digital release and by the time it got released, 3.3 million streams got racked up and in its first week of release it sold over 130,000 copies. The first two earlier albums, “Setbacks” and “Habits & Contradictions,” sold 17,000 and 48,000 units respectively.

6. It’s not a great marketing strategy to dictate to fans how they can consume that band’s music. People want uniqueness and those special packages. People want to stream. People want to download mp3’s for free. People will download mp3’s and pay for it. People will buy a CD/DVD package. People will download a free app, if they know that it contains the whole album. If “Flappy Bird” was making money from a free app, why wouldn’t music artists make money.

7. The label is in the recording business to make money. The best way to make money is to have deals in place that is a win-win for both the label and the artist.

8. Sales are not a measure of success anymore. I was following the band Otherwise after their album “True Love Never Dies” was released in 2012. Each week they moved 400 to 700 units in the U.S. They were also on tour with 3 Doors Down and Daughtry. By delivering on stage, they saw sales resonate. Eventually all those small amounts started to add up into 10,000. Then 20,000 and so on. Spotify shows the song “Soldiers” at 937,417 streams. The song “I Don’t Apologize” with 768,304 streams. “Die For You” has 402,458 streams. The “Soldiers” official video on the Century Media channel has over 1.7m views.

Smaller returns today, will lead to greater returns in a few years. It’s all about longevity.

As a label, YOU WANT YOUR ARTISTS TO LAST and STAY TOGETHER. It is about outlasting the competition.

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Music, My Stories

Adrenaline Mob

“Men Of Honour” is a really good solid hard rock / heavy metal album in the same vein as all of the great hard rock albums of this genre from the Eighties. And that is what Adrenaline Mob essentially is. Seasoned professionals collaborating on a hard rock project. For some reason they remind me of Night Ranger.

The debut album “Omerta” was number 4 on my list for releases in 2012. I hold the vocal talents of Russell Allen and the guitar talents of Mike Orlando in high regard. Add to those talents the powerhouse drumming from Mike Portnoy on the first album (and the two EPs) and of course the mighty AJ Pero appears on the second album. As a Twisted Sister fan, this is a great thing to see happen. And finally John Moyer from Disturbed is providing the bottom end.

Listening to “Men Of Honour”, it comes across as a band having fun and man it rocks hard and it is saturated with groove.

In the U.S, Soundscan tells us that it sold 3,600 copies in its first week of release. Seriously does anyone care about the sales. Go on Spotify. You will see that with all the songs combined, Adrenaline Mob has racked up a total stream count of 98,177 streams. On YouTube, the “Come On Get Up” (LYRIC VIDEO) on the Century Media Records has had 184,489 views. The “Mob Is Back” and “Feel The Adrenaline” lyric videos are both over 50,000 views each.

Of course compared to the numbers that the mainstream pop artists are getting, it pales, however Adrenaline Mob are not trying to do battle with Imagine Dragons or One Republic. They want to be kings of their hard rock niche.

I had heard of Mike Orlando but I never knew any of his music. He is like that star guard that slips under the radar, doing his thing. “The Mob Is Back” has that Eddie Van Halen “Eruption” thing for the first minute before it moves into the actual song. Remember the era when bands used to write songs purely for the rock n roll show instead of the charts. Well, this is one such song. It is a live song. A song to let our hair down to and rock away.

“Turn out the lights, we are all here tonight, We came to throw down, the Mob’s back in town.”

I don’t know what to call Orlando’s guitar style. One term I have for it is “Technical Chaos”. He has the chops, but he plays more with improvised abandonment then precision and I like that.

How good is the bridge like part in “Come On And Get Up”. The part I am talking about has the following lyrics;

This is the bed you made
You got one foot in the grave
And you’re slowly dying
Now here’s where you make your stand
Cause your life is in your hands
And there’s no denying
So quit your crying

It’s the arena rock like chorus (and it is a bridge) intertwined with the current modern rock radio verses.

“Dearly Departed” keeps the momentum going. The vocal phrasing reminds me of the great Ronnie James Dio. The track starts off with power, full of attitude and then when they hit the chorus, it’s like Russell Allen is kneeling at the altar and testifying.

When it’s time to die
You can cry your heart out when you’re lying face down
The chords they never lie
Don’t tell me that you’re sorry
‘Cause no-one else is sorrier than me

Adrenaline Mob are a band that will make their money from touring and merchandise. They know that and that is why they write songs specifically for the live show. It is their own niche radio station.

Century Media is their North American and European label. They do great work for metal and rock in general, however I still think they are a label that doesn’t get the current recording business. For example, Century Media did all the things that worked two decades ago.

The album had two different release dates for the US and Europe. Corporate Deals got organised for album streams and track streams. Back in the day, these used to be radio promo singles. Lyric Videos (aka Music Videos) got released in the lead up.

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A to Z of Making It, Classic Songs to Be Discovered, Influenced, Music, My Stories

Music Business Rules Found In Songs

On Motley Crue’s 2008 song ‘Welcome To The Machine’ they provided a few general rules about the recording business and the machine that is the music business.

Rule Number 1: “Sign on the x to sell your soul”.

Yep, if you want a major record deal, prepare to sell out. Major labels want hit acts. Hit acts need to play to a formula. The labels are not interested in the Mumford and Sons or Kings Of Leon outliers. They want the acts that will sing the songs written by a committee.

Rule Number 2: “It’s so automatic, Hocking broken plastic, Royalties you’ll never know”.

Yep, the good old measure of success. Record sales. Still used by the labels as a barometer of success in 2014. And the labels still employ creative accounting when it comes to royalty payments. Dollars for the label, pennies for the artist.

Rule Number 3: “Give your ass like a whore, Once you take a hit, You need more more more”.

Once an artist tastes success, they will go back to the same restaurant over and over again. Because we all want to be loved.

Rule Number 4: “Welcome to the machine, Once it sucks you in you’ll never leave, Grind you up spit you out, After all you’re just a piece of meat”.

You can make a memorial wall as big as the Great Wall Of China that has the name of artists who the recording business used and discarded.

Rule Number 5: “Sell out to the rats, Make em rich make em fat”.

Record label executives earn a lot more than the artists that actually make them that money. Is this the way it should be?

On Motley Crue’s 1999 song ‘Fake’ they seem to provide a few more general rules about the recording business.

Rule Number 6 (supporting Rule Number 1 and 2): “Sold my soul while you sold records, I have been your slave forever.”

Yep, when you sign away your copyrights to the record label and then they lobby hard to have those copyrights extended 70 years after your death. It sure sounds like a slave forever.

Rule Number 7 (supporting Rule Number 5): “What are you fat cats doing anyway?, Take our money and flush it down the drain.”

Yep, fat cats fly private and make the Forbes Rich List.

Ugly Kid Joe asked “Mr Recordman” if he knew who they were or if he gave a damn about them or if he was purely there for the dough. Based on their career trajectory, the answer was obvious. Mr Recordman didn’t give a damn about them once they stopped being “commercially viable”

Rule Number 8 – Mr Recordman doesn’t know who you are. Look at the band “Winger”. When Reb Beach called the label after the Beavis and Butthead episode hit TV screens, the label claimed they never knew a band called Winger.

Rule Number 9 comes from Disturbed and their song “Sons Of Plunder”.

Rule Number 9: “You say you’ve found yourself a new sound, one hundred more all have the same sound”

Yep, like the thousand of hard rock bands that came out in the late nineties. Yep, like all the alternative/grunge bands that came out towards the end. Yep, like all the metalcore bands that are out right now and all of them claim to be different, yet they all sound the same.

The song Chainsaw Charlie from WASP is littered with music business rules. The first three lines, “Will you gamble your life?, Sign right here on the dotted line, It’s the one you’ve waited for all of your life” fall into Rule Number 1. Then the lyrics of “And tomorrow when I’m gone, Will they whore my image on?” brings us to Rule Number 10.

Rule Number 10: The record label will forever whore your image on after they have dropped you or after you have departed this Earth. There is a lot of money to make in death.

Rule Number 11: “We’ll sell your flesh by the pound you’ll go, A whore of wrath just like me, We’ll sell ya wholesale, we’ll sell your soul, Strap on your six string and feed our machine.”

This is relevant today when even the image of the artist is owned by the record label in 360 degree contracts.

Rule Number 12: “Welcome to the morgue boy, Where the music comes to die”

Songs written by a committee. It’s soulless, however it sells.

Rule Number 13: “Ah, trust me boy, I won’t steer you wrong, If you trust me son, You won’t last very long”

Remember the advice by Ugly Kid Joe in Mr Recordman.

Rule Number 14: “The new morgue’s our factory, to grease our lies, Our machine is hungry, it needs your life”

The definition of the recording business.

Rule Number 15: “I’m the tin man, I’ve never had a heart, I’m the tin man, But I’ll make you a star”

The Record Label CEO. All promises and that tin heart doesn’t care if those promises are broken.

Savatage is another band that covers the music business in a bit of detail. Rules 16 to 18 are from the song “Jesus Saves”.

Rule Number 16: “You know Jesus he started changing, Things got really strange, He saw his tee shirts everywhere, He started missing shows, The band came down to blows, But Jesus he just didn’t care.”

Yep, it’s a tough gig keeping a band together, especially when a band member becomes the idol that the fans latch onto.

Rule Number 17: “Things got out of hand, And so he quit the band, Still the critics they would rave”

The uncontrollable egos get in the way of a great band.

Rule Number 18: “Her Him cut through the night, On those late night radio waves”

Eventually, we get old and we become “classic rock”. There is no way around out. Embrace it and play to your core audiences.

The final two rules are from the song “When The Crowds Are Gone” from Savatage.

Rule Number 19: “I don’t know where the years have gone, Memories can only last so long, Like faded photographs, forgotten songs”

Rule Number 20: “The story’s over, When the crowds are gone.”

Pretty self-explanatory.

If you’re looking to embark on a career in the game of music, then use the above as a blueprint to get you going.

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Classic Songs to Be Discovered, Music, My Stories, Unsung Heroes

Mick Mars and Generation Swine

Mick Mars recently stated that he almost left Motley Crue during the “Generation Swine” sessions and that still to this day, he hates that album.

“Generation Swine” had two major things. The return of Vince Neil and the move to an industrial electronic sound. It was meant to be called “Personality #9” with John Corabi on vocals. Record label pressure won out in the end and Vince Neil was back in. From a record label perspective, the $3 million cost/loss of the self titled album was still fresh on their profit and loss statements.

The Crue started working on the follow-up to the self-titled album in 1995. In an interview from March 1995 Nikki Sixx mentioned that as the songs are written, they will be road tested at smaller venues under different band names. It was a back to the seventies approach, when bands used to debut new songs on the road before committing them to tape in a studio. That is why so many songs from the seventies worked well in a live setting.

I have seen Motley Crue perform a few songs from live from “Generation Swine”. “Afraid” goes down really well. “Glitter” not so much.

“A Rat Like Me” and “Let Us Prey” went down great. The funny thing about that is, “A Rat Like Me” and “Let Us Prey” were recorded live by the band during the sessions. Songs that are easy to record and write, do end up as great live songs.

The biggest Achilles heel to Generation Swine is the lack of the hit song for the genre that Motley Crue are in. When I say hit, I don’t mean number 1 on the Billboard Charts. I mean a song that the fans of the genre can latch onto. Like the song “Kick Start My Heart”. It wasn’t a hit on the Billboard Charts, however in rock circles it was a song that all the rock heads and the metal heads could latch onto. The same for “Dr Feelgood”. Moving into the self-titled album, the songs that should have led the way didn’t. “Hammered” and “Till Death Do Us Part” should have been the war cry instead of “Hooligans Holiday” and “Smoke The Sky”.

The sad thing about the state of the recording business in the Nineties was the need for bands to deliver that “genre hit song” that could crossover into the mainstream. The seventies bands didn’t think about these kinds of things. That is why they all built a career and still to this day, they can rock and roll. When the Seventies bands rolled into a studio, they didn’t need blockbuster style budgets. They didn’t need to write songs in the studio. They recorded what they played live already.

Deep Purple played “Highway Star” for at least 12 months before recording it. Same as Ted Nugent and “Stranglehold”. The list goes on, however today’s rock star doesn’t need to pay their dues on the live circuit. It’s a different approach. The band “Heartist” built their following online before they even played their first sold out concert that had record labels and managers in attendance.

Selling recordings is a high-risk business. Even the RIAA has stated that approximately 90% of the records that are released by major recording labels fail to make a profit. Profit meaning large advances less creative accounting when it comes to recouping royalties.

Regardless of the accounting employed, selling albums is a high risk game. And that is something that the record labels are not telling people about. Instead the RIAA screams PIRACY. Instead the RIAA screams ENFORCEMENT.

In the end, this quote was something that Nikki Sixx had to say about the album during its release cycle;

“We never played the game. In fact, we believe if it’s working, it should be broken.”

A truer saying I haven’t heard. Something that a lot of artists today have forgotten.

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Copyright, Music, My Stories

Is Spotify Suffering From The “Newness Wears Off” Syndrome?

You know the drill. A new technology comes out and eventually it will start to get some traction. Then the word will spread about and everybody flocks to it. It’s new, it’s cool, it’s hip and its innovative. Then when it is at its peak, the people who testified for the new tech, will abandon it, looking for something new and better.

Look at the history of technology innovations and you will see a pattern.

MySpace, Facebook, Twitter are three such platforms that came, peaked and right now are suffering an identity crisis.

MySpace is finished.

Facebook got traction because it connected people in a way that MySpace couldn’t. Now, all of these connected people need to deal with the marketing of products, advertisers, like requests, fake friend requests and spam.

Twitter is well, Twitter. With so many people tweeting or having their tweets connected to their Facebook Posts or their blog posts, everything is getting lost in the mix. When a big news item hits, Twitter is the platform to go to, because people who are directly involved in these big events are the ones that are tweeting.

So what about Spotify. It has been around for a while now and in the last 3 years it set up base in a number of large music markets like Australia, Canada and of course the US.

The people tried it. Some have stuck to it. Some have abandoned it. The ones that speak out against it have never used it.

With the rise of Beats Music, expect the young ones (kids born from 1991 onwards) to go off and explore it. They will give it traction. Then the mainstream will talk about it, trump it up and the young ones will go into something else while the old guard moves in. Like Neil Young who seems to think that people really want large music files taking up large amount of space. Sort of like Facebook. It was the mecca for the youth. Then their parents joined and the youth bailed. No one wants to be friends with their parents on Facebook.

In relation to music, bands on record deals were real slow in adopting Facebook, while the independent bands started using it ASAP. I don’t even have a Facebook account anymore and when I go onto it, it is purely to see what my favourite bands are up to and what people are talking about. In a way it has become like a go to website.

Spotify however needs a game changer. Sort of like how the move to APPS changed the iTunes store. And it’s all about the FREE. Fans of music showed the world that they want FREE music to listen to. And don’t say that FREE doesn’t work. How the hell did Free To Air TV exist and grow over the last 60 years.

Beats Music needs people to vouch for it, promote it. And when people finally get around to using it, it needs to deliver. However, for the kids, YouTube does the job. And that’s the world we live in. One that has all the information that we require at our fingertips and its FREE. Notice the emphasis on FREE again. The public spoke out big time when Napster crashed the party. Our friends testified about it and then we testified about it to others. No one even raised the question of copyright infringement because it was so damn cool.

So what is cool today?

I am all over the shop when it comes to music. I still purchase CD’s from the bands I like. This is more or less done from Amazon and I get the AutoRip feature with it, so then I download the mp3 version of the album to place on my iPhone. I stream music on Spotify. I refer to YouTube. My kids are YouTube fanatics.

And the funny thing is that I don’t use iTunes anymore. Who would have thought that day would have come. And that is what Spotify needs to think about it. Now that the newness has rubbed off, what’s next. Consolidation. How can you consolidate when the modern paradigm is DISRUPTION?

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

The Labels Want To Be The Good Guys

The labels want to be the good guys. They really do. However their lobby group the RIAA does not carry itself it in public in a manner that is acceptable. They put across an image that all the labels are focused solely on the now and what money can be made now. They put across an image that all the labels have no interest in planning for the future. Then the labels follow suit, flying the bullshit flag from the RIAA.

Regardless of the labels motives and business sense, they will survive.

Read the financial reports on Universal Music Group. Spotify has propped up their bottom line and that bottom line will get better each year. And with money, comes power and relationships. So how do the major metal and rock labels rate in relation to influence and relationships.

Century Media Records and Nuclear Blast are still independent labels. While Century Records lost their cash cow “In This Moment” to Atlantic, Nuclear Blast gained a new cash cow in “Machine Head”. Looking at the rosters, Nuclear Blast has surrounded themselves with a stronger group of artists however Century Media are the ones out there trying to identify new talent. Both labels will be around for a long time.

Frontiers have become a major player in the classic rock, melodic rock and hard rock scene. Frontiers kept the flag of melodic rock flying high since 1996, when all of the other major labels put their monies into grunge first and then industrial rock/metal and then nu-metal. Now that they have traction, I am just confused as to what their business model is.

Let’s sign up all the classic popular artists from the Eighties and get them to re-record some of their classics along with new music. CHECK.
Let’s get artists from different bands together to do a super group project. CHECK.
Let’s get female singers to re-record melodic rock songs that the label president likes. CHECK.

What about identifying new talent and breaking that new talent to the masses with creative and innovative ideas? NOT CHECKED.

Metal Blade is still independent however with strong ties to Sony Music and Warner Music Group in relation to distribution while Roadrunner used to be owned by Universal between the years, 2000 and 2006 and after that, they are under the control of Warner Music Group.

Roadrunner is still the major player here, however with ties to Warner, expect them to be “RIGHT NOW” profit driven and be all about the HYPE. With all the corporate deals they organised on the new Dream Theater album, they would have made up the advanced money plus the recording costs and more.

Spinefarm Records is part of Universal Music Group, with a lot of power to operate independently. They are getting out there and signing new talent. However, like all of the above labels, they are stuck in the old way. And that is the ALBUM.

They just need to realise that it is not about the sales anymore. While Steaming numbers and revenue are still small today, in the long term the labels will be able to reap the benefits.

Why?

Because streaming is a regular recurring revenue business.

For example, I have been streaming “Strife” from Trivium non-stop. Each stream is regularly producing revenue for that song. If I purchased that same song as a download, the revenue produced would be at the time it was sold. Every time that I would have listened to “Strife” at home or on my iPod or on my smartphone would not have produced a cent. All that the band or label would have made from me is the sale of the downloaded song. However with streaming they will continue to make money long after the album is released.

So if anyone believes that streaming is bad for music and that it is going to kill the incentive to create new music, tell them they are uneducated. If bands or artists are complaining about their payments, then they need to negotiate better deals with their labels or get back their Copyrights.

Let’s put it this way, if Metallica is on Spotify, then the rates paid back to the COPYRIGHT HOLDERS (and Metallica do own their Copyright) must be good, because Lars Ulrich and Cliff Burnstein would not allow Metallica to enter a business arrangement that is not in their favour.

The real truth is that there is much more music out there than there has ever been, so the issues that are present to artist and labels is how do they get people’s attention directed towards that new music.

Personally, I don’t even know anybody who pirates music anymore. There is no reason to pirate and legitimate customers/fans would always turn to legal alternatives.

In relation to sales figures and charts. Goneski. No longer relevant. Sales (as a stand-alone measure) no longer means anything. Focusing on recording sales is old school thinking. It’s all about everything else today.

“Recording Sales Revenue” plus “Streaming Revenue” plus “YouTube Ad Revenue” plus “Ticket Revenue” plus “Merchandise Revenue” plus “Corporate Deals Revenue” plus “Sponsorship Revenue” plus “Publishing Revenue” plus “Licensing Revenue” and then decide if you are winning or not.

Again, if you are not seeing a lot of revenue, then you need to be speaking to your label, because if you have numbers in all of the above Revenue streams then something is a-miss contractually.

Another thing that the metal and hard rock labels need to understand is that they reside in a niche. The heyday of when that niche was mainstream is long gone. Today, certain artists might have a crossover song that many people will latch onto and then it is back to the niche.

“Adrenaline Mob” released “Men of Honor” last week and by the end of the second week it will be forgotten. The songs are great, the musicianship is great, so what is the problem. The hard core fans picked it up and everyone else doesn’t know about it. It’s a twenty four seven job staying in the public eye and it’s god damn hard. It’s the labels job to figure out it out, however the labels don’t want to spend the money to innovate, so what they do is get most of the hate directed towards them because of their monopolistic extortion like practices from back in the day.

If the labels want to be the good guys, they need to be more transparent. They need to call out the RIAA when they spin shit. They need to do be realists and sensible. And the main thing they need to understand is that the days of when they had control of the distribution channel are long gone. The profit margins from the CD sales are never coming back. So don’t dwell on the past and start to move forward.

http://theconversation.com/music-sales-slump-is-streaming-or-the-music-industry-to-blame-23901

http://www.billboard.com/biz/articles/news/5915732/spotify-drove-universal-musics-75-jump-in-streaming-revenue-last-year

http://torrentfreak.com/artists-think-instead-spewing-spotify-hate-140222

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