Category Archives: A to Z of Making It

A to Z of Making It, Music, My Stories, Unsung Heroes

How Can You Jam Together With Different Goals and Different Viewpoints?

The nucleus of my first band was together was for about three years. After that, it was more unstable. My second band lasted two years, my third band made four years and my fourth band made two years. So when they all fizzled out in arguments, I was always answering questions to my doubters as to why the latest band I was in never made it.

My answer was always the same, “Each musician had a different goal and a different definition of success and because of those differing viewpoints we didn’t have a lot of time together and we never really gelled as a band”.

So I was surprised and heartened to hear Mike Inez say something similar. He made a few good points about the Seattle scene and the LA scene towards the end of the Eighties and the dawn of the Nineties. There are lessons to be learnt here.

“Soundgarden was a band for 10 years before they got signed to a major label. So they had a lot of time to get together and gel as a band. Even all the bands like Nirvana and Alice in Chains in their early days and Pearl Jam, Mother Love Bone – they had a lot of time to jam together before they released their music to the world. So I think that was very important. Where here in Los Angeles, they were just trying to mix and match bands by ‘Oh, we need a bass player with long, blonde hair,’ or ‘We need a singer with curly hair.’ They were just trying to do that. So the music started lacking, I think.”

I always say it. What people might see as an overnight success is a long time in the making.

I am currently reading the Stephen Pearcy book and like many other rock star books, there is a process involved of building your brand and developing your sound. That process involves a few key figures. In the case of RATT, the version that started off as Mickey Ratt is not the one that recorded the classic “Out Of The Cellar” album. As they continued to gel as a band, as they spent their time jamming together, the musicians that didn’t have the goods or the drive would fall by the wayside.

And throughout it all, there is always the main driver. In RATT’s case it was Stephen Pearcy. In Kiss’s case it was Paul Stanley. Hell, the most famous song that Gene Simmons is known for is “God Of Thunder” and it is penned by Stanley. In Motley Crue’s case it was Nikki Sixx. For Soundgarden it was Chris Cornell and Kim Thayill. For Alice In Chains it was Jerry Cantrell.

In Whitesnake it was Dave Coverdale. He kept the flame burning until John Sykes came on the scene to assist in the creation of the classic 87 album. In Deep Purple it was Richie Blackmore. Don’t believe me, then tell me all the albums without Richie Blackmore?

And for me, I didn’t have the drive to deal with anymore egos and bullshit. One of the bands I was in was exactly the same as what Ozzy said recently. When I said to the drummer lets jam and see where it takes us, he was like, “WHY. That is time wasting.” He wanted a song to be written out with melodies before he sat down to drum to it.

And that is why I am sitting behind a keyboard and writing this.

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A to Z of Making It, Music, My Stories, Piracy, Stupidity

The Music Word As I See It

Fiction

Just because one person knows it, it doesn’t mean that everybody also knows it. Nothing could be further from the truth. Is anybody talking about the new In Flames or Flying Colors album this week? Of course not, that is last week’s story. The hard-core fans would now of it but the rest. Not so much.

Hype

Despite all the hype, most people don’t pay attention. We live in a worldwide economy and all that we’re interested in today, is the fantastic. If you’re going to hype it then let me buy it. The true mark of a great record is that we have to hear it again and again. No hype can never make that happen.

Connections

Today we don’t want to be left out. We all have/want a broadband connection and a smart phone.

Niches

This is a huge problem in music especially in metal and rock circles. Suddenly it is uncool to like Meshuggah, Children of Bodom and Black Veil Brides. Suddenly it is uncool to like Five Finger Death Punch, Shinedown and Bon Jovi. Back in the Eighties when metal and rock was a commercial force to be reckoned with, the fans of say Motley Crue, Twisted Sister and Ratt were also fans of Metallica, Megadeth and Slayer.

Tastemakers

Tastemaker publications are irrelevant. They still operate on an old business model. The believe that if they act as gatekeepers, they can control which band breaks through or doesn’t. If an artist wants something to last then they need to infect the fans with quality. The fans are the tastemakers, not the media establishment. The fans make the songs hits and more importantly the fans sustain the songs for years after that.

Culture

We live in a society where we consume different cultures. So there’s no focus. Almost nothing lasts. And those in charge believe if they yell louder, they will get more traction, not realizing most people aren’t paying attention and never will. Fans of metal music in general still don’t know that Machine Head has a new album coming out.

Importance

What is important to you is probably not to someone else. Just because you are on TV it doesn’t mean that people saw you. We grew up with three channels. Now we have five hundred.

Dollars

Dollars are more important than music in today’s society. U2 got a $100 million from Apple, it doesn’t matter whether anybody listened to the music. “Reporters” are paid by the clicks. The iPhone moved 30 million units in its first month.

Tons Of Information

So here we are in with tons of information and so little time. Where do we start? Remember the past where the gatekeepers screamed for a decade only to give birth to a few dominant artists. It used to be that we couldn’t escape what was sitting at number one. Now we’ve got no idea what number one is or what it means.

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A to Z of Making It, Copyright, Music, My Stories, Piracy

Music Overload, Fans And Platinum Albums

Back in the past there used to be about a thousand metal and rock releases a year and from those releases only a few got traction and if an artist didn’t get traction or press they were doomed. Now there are thousands upon thousands of metal and rock releases. And they are all online and unless someone that we trust verifies their quality or a track becomes a viral phenomenon, we don’t care and suddenly most people don’t care, and then that album that the artist worked on for two years is gone.

The days of multi-platinum sales are over. Have you seen the latest report on the state of the recording industry?

The sales model is dead. No artist-album released in 2014 has gone platinum in the major U.S market. Sure, bands like Avenged Sevenfold, Five Finger Death Punch and Volbeat are pushing close to the GOLD mark however their albums came out in 2013. And yes Metallica’s self-titled album is pushing closer to 20 million in sales however that was released back in 1991.

The RIAA began certifying American platinum records in 1976. A long time ago and since then 345 albums have received the award.

Think about that for a second and do the math. Even when the record labels controlled the distribution and set the price, only 345 albums achieved platinum status over the last 38 years. 345 albums out of 40,000 plus albums. It comes to about 1%.

And of course, the record labels and the misguided artists will be quick to blame piracy and simply forget about streaming, the outdated albums format, the quality of the music released or the fact that fans of music prefer access over ownership.

Things change.

And one of the big changes is the shift in consumer behaviour. It seems that a lot of people don’t miss owning music. We have put our trust in the internet and the speeds they offer. Sort of like flicking a light switch. We have faith that the lights will switch on.

And bands that are still writing long players. You end up putting them online to be cherry-picked. It doesn’t make sense.

We live in a world where what was a hot news item in the morning is forgotten by days end.

Hell, with everything at our fingertips, we gravitate to the few that break through. We only want the very best all the time and therefore it takes an incredible effort to penetrate our consciousness and stay there. Furthermore, the more successful something is, the more it continues to grow, reinforcing its success. The rich get richer and the poor get poorer.

Digital downloads were once hailed as the saviour, however they only provided a bridge between the CD and streaming. And the whole issue about money. Just because you released a song or an album it doesn’t entitle you to be paid. As the Metal Sucks piece notes,

“Nowhere is it written that rock stars should be well-off — the only reason it worked for the 50-year period between 1950 and 2000 is because of a market inefficiency whereby distribution was completely monopolized by the rights holders.”

And here is where the misguided and out of touch people talk about the cost of production, the years of blood, sweat and tears and the entitlement that all of that deserves our attention and our money.

Rubbish.

And yes, music is hard. Writing a great song is hard. The new Five Finger Death Punch double albums for me have four definitive tracks. “Lift Me Up”, “The Wrong Side Of Heaven”, “A Day In The Life” and “Watch You Bleed”. On the Avenged Sevenfold album, “Shepherd Of Fire”, “Hail To The King” and “Coming Home” are the definitive tracks.

So as we move forward, more than ever, it depends on the hit. And with so many of us listening to music in different places no one knows how to aggregate all of that data. And because of that the onus is on the fans. That’s right, the fans make and promote the hits. Once the fans find you, you need to feed them and that doesn’t mean one song a month or one song a week, or an album every two years.

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A to Z of Making It, Music, My Stories, Unsung Heroes

Guitar Heroes

“There are guitar heroes and there are band guys. Guitar heroes are the top dogs – whatever they say goes. Band guys are team players, committed to the chemistry of the whole. Steve Howe is a band guy from way back.”

October 1989 Guitar World…

Players like Zakk Wylde, Slash, John Petrucci and Marc Tremonti could easily be classed as band guys. James Hetfield is all about Metallica and of course there are many more that have come and gone.

In that same issue George Lynch spoke about his relationship with Don Dokken and how his new band Lynch Mob is a band that will not have a revolving door of musicians just because the band leader might have woken up on the wrong side of the bed. We all know how that turned out.

So it got me thinking about guitar players who are plying their trade day in and day out without getting the recognition they really deserve. It’s tough to be an artist regardless of era. Today, the main focus is on money. However music slays money all the time if done right and when it is done right it usually generates a pile of it anyway.

And I started focusing on two guitar bands that are doing the rounds at the moment. The only criteria I used is that the guitar partnership was formed/created at the start of the 2000’s with their respective bands.

Tom Englund/Henrik Danhage

Evergrey is about to make twenty years in the business and they are stronger than ever in popularity. Thank Tom Englund for keeping the flame burning. They are a band that doesn’t go out to write hit singles however some of the fan base believe they did just that with the “Monday Morning Apocalypse” album in 2006. For me, Evergrey is Evergrey. Dark, honest, melodic and hopeful.

The Englund/Danhage partnership started in 2000, ceased in 2010 and rekindled again in 2013. Clearly the magic is still there. For the uninitiated check out the albums “Hymns For The Broken”, “The Inner Circle” and “Torn”.  “The Inner Circle” album gave me a whole new inspiration to create music again.

They are the antidote, the complete opposite of our phony culture.

Zoltan Bathory/Jason Hook

Five Finger Death Punch are record label darlings at this point in time. With the first three albums all going Gold and the current Volumes 1 and 2 both pushing close to that mark what isn’t there to like from a record label point of view.

Underpinning the mighty PUNCH is the rhythm playing of Zoltan Bathory. Rooted in European metal and its modes, with a dash of hard rock and melodic death metal, Bathory consistently delivers head banging, foot stomping riffola. And no one could have predicted the success that would come.

The Bathory/Hook partnership started in 2009. For the uninitiated check out “War Is The Answer”, “American Capitalist” and “The Wrong Side Of Heaven Volume 1”.

And yes, Five Finger Death Punch are consistent sellers proving once again, people will invest their time and money if they believe in the MESSAGE!

Adam Dutkiewicz/Joel Stroetzel

This partnership started before 2000, however Dutkiewicz was the drummer back then. But in 2001, Dutkiewicz took up the guitar again and a whole new era kicked off.

For the uninitiated check out “The End of Heartache”, “As Daylight Dies” and “Disarm the Descent”. “As Daylight Dies” was an important album for me, as it combined melodic vocals, with brutal riffs and technical playing. Even though the band is not classed as a progressive band, they are progressive. It is a shame that in 2014, progressive music is seen as how fast and technical you can get, where in the past progressive music didn’t mean that. And that is the definition that Killswitch Engage inherits.

Robb Flynn/Phil Demmel

They are like an old act that took four albums to find their voice and hit a groove. And what a groove they found in “The Blackening”. Enough said.  Also “Unto The Locust” is no slouch either and from what I have heard so far, “Bloodstone and Diamonds” is shaping up to be a monster.

Their Machine Head partnership began in 2003 although they knew each other from their time spent in Vio-Lence, it wasn’t until they got together to write the follow-up to the backs to the wall comeback album, “Through The Ashes Of Empires” that they set a new standard in metal and thrash circles. A three-year touring cycle followed. A deserved victory lap for a brilliant album.

And the thing about Robb Flynn that I like is that he fights back. If he is wrong, he apologizes however if he is not wrong he defends himself. Just because someone is criticizing him it does not mean they’re right. And Robb Flynn doesn’t give in so easily.

Claude Sanchez/Travis Stever

Coheed and Cambria have played a vital role in my developing skills as a songwriter. The “In Keeping Secrets of Silent Earth” and it’s follow up, “Good Apollo, I’m Burning Star IV” showed what can be achieved when you mash-up so many different styles into a story line. “Welcome Home” is a perfect example. It has punk elements, pop elements and classic rock elements. “In Keeping Secrets of Silent Earth” they showcase prog rock, atmospheric rock and classic rock with a twang of modern rock.

In other words, Coheed and Cambria are unlike anything else. They are so far from the me-too artist that is always trumped up by the media reporting outlets. An artist tests limits and Claude Sanchez definitely falls into this space.

Synester Gates/Zacky Vengeance

There is nothing about Avenged Sevenfold that hasn’t been planned and analysed to the smallest detail. Before they even started they decided on stage names, which is a throwback to the classic rock artists and the Eighties metal heroes. With their BLACK album “Hail To The King” they finally have songs that just rock on the stage.

I witnessed the energy the new songs output compared to the older more complex material. In relation to guitar playing, check out “Afterlife” and “Second Heartbeat”.

Even the mighty Zakk Wylde said that Gates is “the torchbearer for the young kids now to play solos, learn the scales, and develop a feel.”And with Synester’s influences ranging from Zakk Wylde, Dimebag Darrell, Slash, John Petrucci, Allan Holdsworth and Frank Gambale, a torchbearer he is.

Luke Hoskin/ Tim Millar

These guys are a perfect example of succeeding through hard work and hewing to their own vision and refusing to adjust to others’ input. While other artists might have had more of the limelight, all this did was allow the Protest The Hero guys to refine their song writing in relative obscurity.

For definitive albums, you can’t go past their new one “Volition”. Funded by the fans and written for the fans.

Matt Heafy/ Corey Beaulieu

Many of us are hooked by something. Trivium is one such band that hooked me. I put it down to their cover version of “Master Of Puppets”. Hell, they sounded better than Metallica.

And the thing that really connects with me is that they are always exploring themselves as artists. They don’t know if they are on the right path, but they are always trying to get there and that is important.

“Shogun” will be seen as their masterpiece album however songs like “In Waves” and “Strife” have proven to take a life on their own. I am really looking forward to their gig with In Flames in November.

Jake Pitts/Jinxx

With so many hard rock or modern rock bands out there, who does a person decide what band to gravitate to as our time is precious.

Having two guitar players that bring back memories of the early eighties is a good start. And that is where Black Veil Brides come in. Now the vocals are hit and miss but there is no denying the quality of the guitar playing and the song writing.

Dee Snider even called them “rockstars”.

Matthew Tuck/Michael “Padge” Paget

A similar set up like Trivium and their career trajectory is almost identical.

Like “Shogun” for Trivium, “Scream/Aim/Fire” is a definitive thrash metal album for Bullet For My Valentine.

Then there are songs from “Fever” and “Temper Temper” that have taken a life of their own. In this case “The Last Fight” and “Breaking Point”.

With so much new music, I usually stop paying attention and go back to my favourites. The above artists have proven themselves since the start of the 2000’s to become my favourites. For other up and comers, yell at me to notice you and I will ignore you. Yell a little bit more, and I will just retreat and burrow down deeper into my favourites.

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Unsung Heroes

Thinking Out Loud About Music

MUSIC OVER MONEY

Everybody wants to get paid. But if money is your primary desire, you’re not an artist.

First and foremost an artists want to create and have their creations experienced by as large an audience as possible. There is a local Australian artist called Ricki-Lee Coulter who is in the pop market game. She has spent the last two years making her fourth album. This process has involved her funding a three-month stint in New York to work with American songwriters and producers, paying rent there as well as back in Australia. Then there was a self-funded trip to LA to work with more American writers, aware of the need for an ‘international’ sound to compete on radio. Then she flew an LA-based writer called Brian Lee to Australia for a ten-day workshop to co-write three songs. She paid for his flights and accommodation. And this is how she sums it up;

“Over the last ten years if I added it all up I could have totally bought a really nice house with what I’ve spent on my career. But sitting in a big house with empty dreams? I’d always be wanting more. I always pay for my songwriting trips overseas. I don’t want to be reliant on anybody or answer to anyone. I want to have the freedom to do things the way I want, not the way someone else does because they’re paying for it. I don’t want to take away from the support I get from my record label, but if I want something I want it. Sometimes it’s me that has to suck it up and pay for it and that’s fine, because I don’t want to have any regrets. Record labels aren’t an endless source of money. I’m lucky with the opportunities I’ve been given and I’m not left wanting. But if I wanted to be a billionaire I wouldn’t be doing music in Australia. There’s plenty of other jobs where you can work as hard as you do in music and make a whole lot more money. But I don’t do it for dollars and cents, it’s who I am. I’d feel empty if I didn’t do it.”

If you are not investing in yourself how do you expect others to do so.

CREATE

An artist creates constantly. That’s their job. You’ve got to keep doing it because you love it. You need to be trying to create something that connects all by itself and you have the fans spreading its greatness, not some marketing campaign.

TRUTH

How many Googles are there? How many Apples are there? How many Facebooks are there or Amazons?

The answer is ONE Major player. So why do you think that musical fans have time for thousands of bands.

POINT OF VIEW

Robb Flynn puts it out there with his journals and it is a great way to keep in touch with the fan base. It is him also creating art. His recounting of the “Through The Ashes Of Empires” album making off was brilliant.

LIKES vs MUSIC

Keep the likes for social media. They have nothing to do with music. Music has an edge and as an artist if you rub off all of those rough edges that make you unique, then no one will care about you.

CHANGE

People will try to change you. There are a million ways to screw an artist financially and career wise. Don’t change.

ONE TO MANY

The tech game is all about how can I go from one to many. In other words how can I produce something so good that it sells itself.  It used to be the musical game however it hasn’t been that way in a long while. You will never make money from recordings if you don’t have hit songs. I don’t mean a Billboard Number 1 style of hit,I mean a Paranoid, Live Wire, Holy Diver, Lick It Up, Darkness Within style of hit. Apple as we know it today was built upon the iPod. That was their hit.

VINYL/CD’s

It’s a niche market selling these musical artifacts. Now, more than ever before, your success depends upon your music. The traditional recording sales revenue may have tanked, that does not mean new opportunities have not arisen.

STREAMING

Streaming is just too easy, and on streaming services everything is available. You need great music to rise above.

TOURING

Recordings keep your career alive. Spend too much time on the road or leave large gaps in your recorded output then you are moving in the direction or being irrelevant.

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit, Unsung Heroes

THE CCC!! Capitalist Copyright Crap And How The New Breed Of Artist Will End Up Making More Than The Old Breed Of Artist

We live in a capitalist society. The wealthy dominate us and anyone who gets in the way gets their dues. Don’t believe me, then tell my why copyright laws are at their most protective.

Once upon a time in a galaxy far far away, the copyright length was set at 14 years with an option to renew it for another 14 years after which the work falls into the public domain. This was enough incentive for the people of that era to enjoy the profits from sales of their works and be encouraged to write more. What was made clear back then was that the ultimate beneficiary in all of this was the public. Then copyright was expanded to 42 years, then 56 years, then life plus 50 years and now it is life plus 70 years. Throughout all of the copyright term extensions, each passing was heavily supported by the ones that held the power, like book publishers, film studios and record labels.

“I worked half of my life for free. I didn’t really think about that one way or the other, until the masters of the record industry kept complaining that I wasn’t making them any money…. As I learned when I hit 30 +, and realized I was penniless, and almost unable to get my music released, music had become an industrial art and it was the people who excelled at the industry who got to make the art. I had to sell most of my future rights to keep making records to keep going.”
Iggy Pop – John Peel Lecture 2014

So what went wrong with copyright.

MONEY is what went wrong.

When people in the recording/entertainment business got very rich for doing absolutely nothing, they decided that they needed to pay their local politician a visit, send them some money and get laws enacted that helped to protect their monopolistic business models.

Don’t you just love how the powerful lobby groups like the RIAA and their stooges talk about “piracy” and how “piracy corroded the livelihoods of musicians who put blood, sweat and tears in creating those works”.

Don’t you just love how they seem to forget how the labels employed creative accounting to ensure that almost no album ever recouped.

And isn’t it funny how the RIAA and their stooges don’t want to talk about the antiquated recording contracts that the labels still get artists to sign. Maybe back in the day it was okay for record companies to keep 80% of the revenues as it was a costly exercise to produce, distribute and promote their fledgling talent’s works. But in 2014, especially with all of the different ways that music is monetized, aren’t these old contracts really out of touch with the real world.

So while the old breed of artists like the top 1% who accounted for at least 80% of the recording business revenue bemoan the new recording industry, the new modern breed of artists understand that online music is essentially a promotional vehicle for live performances. I also predict that these modern breed of artists will end up making more money than their heroes.

I seriously believe bands like Avenged Sevenfold, Shinedown, Five Finger Death Punch, Volbeat, In This Moment, Halestorm and so on, will make more money in the long run than Metallica, Motley Crue, Kiss and so on.

Why?

The new breeds have leaner organisations than their counterparts and they are more knowledgeable than their counterparts.

What I mean by this is that the new breed of artists don’t have to deal with expensive recording budgets like the artists of old. They don’t have to deal with distribution and breakage costs like the artists of old. They have a better understanding of economics and accounting principles. The new breed is more diversified. Their business is not all about recording and touring. They are branching out into different industries and they are finding interesting and innovating ways to connect with their audiences.

So watch out for the new breeds.

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A to Z of Making It, Music, My Stories, Unsung Heroes

Australian Music Scene – The Rise Of The Indies

Australian Music is ALWAYS a rich vibrant scene. And it is a scene that is underpinned by Independent artists. These independent artists are the real battlers, the one’s that carry the load of the vibrant music scene. Financially it is a miserable livelihood however the emotional experience is rewarding. And there is no escaping that Australian Independent artists are some of the hardest working artists and also the lowest paid members of the Australian workforce. The sad thing is that the elite levels of Government have no idea about the Independent artists. Any Government funding goes to the large Industry bodies who don’t really disperse the monies to the artists doing the rounds on the streets.

In music we have APRA/AMCOS, ARIA, AMIN, AIR, AMA and so many other local and state bodies. So all of these industry groups and associations are part of the music industry. Their main source of income is derived from Independent artists and Government Grants. The same independent artists that are living on or below the poverty line. For these artists, the larger music industry bodies are faceless monoliths that put profit first. While they may serve the major players in the Australian music industry, they do nothing for the rest. It is another example of taking care of the one percenters and forgetting about the rest.

The solution is for the mainstream to support and nurture independent artists. These music industry bodies need to ensure that all of the diversity and innovation created by the independent sector is supported and nurtured. Because the independent sector is the oxygen of the mainstream industry bodies. Once you cut them off and the major bodies will suffocate.

That is why it is great to see that 80% of the nominations for the latest ARIA Hard Rock/Heavy Metal Album Of The Year category were released “independently”. For the uninformed independent or “indie” is basically an artist or a record label that has no connection to a major label or interference from a major label. In most cases it is the DIY style of artist. However with everything that deals with the music business, the definition is more complex than it should be. Most indie labels operate without major labels interference, however they all still use the distribution and promotion arms of the major labels.

For example, Sumerian Records is an independent label in the US. They have distribution deals with the Alternative Distribution Alliance (ADA), who is the independent music and film distribution arm of Warner Music Group who is a major label.

Going back to the bands nominated for the Hard Rock/Heavy Metal ARIA, A DZ Deathrays “Black Rat” album was released on the independent label “I OH YOU” who has an affiliation with Mushroom Records who is owned by Warner Music Group. The Amity Affliction’s “Let The Ocean Take Me” and Shihad’s “FVEY” where released on Roadrunner Records who is a subsidiary of Warner Music Group. Sleepmakeswaves “Love Of Cartography” album was released through Australian independent record label Bird’s Robe Records, which is distributed through MGM Distribution in Australia. In 2013, UK label Monotreme Records licensed their album for an international release across the UK, Europe and North America. This is a true independent band and label in my eyes. High Tension’s “Death Beat” is under license to independent label Cooking Vinyl Records, who uses RED Distribution for U.S distribution and it is also owned by Sony.

Look at some of the successful crowd funding campaigns independent artists have taken.

In Australia, heavy rock band, “I Am Voyager” went to their fans with a goal of about $10,000 and ended up getting $18,000 plus. In the U.S, Protest The Hero went to market with a goal of about $115,000 and ended up getting $300,000 plus. Haste The Day went to market with a goal of $65,000 and ended up getting $139,276. Emery went to market with a goal of $50,000 and ended up raising $110,815. Spocks Beard went to their fans for their 11th album with a goal to raise $25,000 and ended up raising $69,119. Trapt had a goal to raise $50,000 and ended up raising $56,634. Chimaira went the crowd funding route for a fan edition CD-DVD of their CROWN OF PHANTOMS album with a goal of $30,000 and they ended up raising $60,758.

Independently minded musicians and label owners are the ones that are pushing boundaries in music because they want control over what’s being released, when it’s released, and how it’s released. And they are not afraid to use the major labels when it suits them, but ultimately they’re calling the shots.

So I am sick and tired of hearing the RIAA and major label rhetoric about how artists put in their blood, sweat and tears into their music and because of piracy they don’t have a say about how it is released. The “Indies” are finding new and creative ways all the time. For a musician it is an exciting time to be a part of the music scene. Especially if you are an indie.

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A to Z of Making It, Alternate Reality, Music, My Stories, Piracy

Are People Listening And Sharing Your Album?

I still can’t listen to the new Evergrey album on Spotify in Australia. I went to the AFM Records Facebook page and I saw they have a post that states “Listen to the new Evergrey album on Spotify and add it to your favorites!” So I went on to Spotify and like the day before only “King Of Errors” is available for streaming. I then saw on the AFM post that they had a Spotify Embed link, so I clicked on that and the whole album came up on a webpage. I clicked on the other songs on the webpage and in my Spotify player I got the message “This track is currently not available in Australia.”

And I was like, WTF. It’s like 2014. What the hell is AFM Records thinking withholding the album from Spotify? And what the hell are they thinking of doing a gated released based on which countries/zones?

This is silly. Evergrey is not known as a huge seller of recorded music in Australia. All of the CD’s that I have purchased from them I have done so as Imports. So whoever is the brains at AFM should return the brain they have and get a new model that is fitted for 2014 and beyond as they are leaving money on the table by not making the album available on Spotify, while YouTube who pays less has it.

Also the norm is that when I purchase an album from Amazon, it comes with an AutoRip feature that allows me to download an mp3 version of the album. Sixx A.M’s “Modern Vintage” had that feature, Godsmacks “1000hp” had that feature however Evergrey’s new album is not even part of that agreement either. AFM Records is out of touch with the modern world. Their answer to Spotify is to charge consumers more to have access to music.

Sales are irrelevant. It is an old metric and no way a guarantee of success. Seriously ask any artist what they would prefer. To be number 1 on an irrelevant chart or to be number 1 on Spotify or YouTube. Consumers of music have moved over to the access model. So why not service those fans as well as the fans that want to buy the album.

The only important thing today is how many people LISTENED to the album.

It is a different train of thought and the usual media outlets don’t publicise it. Think I am wrong, go on any Blabbermouth post about a band and there is always a paragraph or two about first week sales and what the album charted. Seriously, who cares. The future is that artists will get paid for every play of their track for all time. The money is in play. The more people who are subscribing and listening, the more each play is worth.

And the future is also in sharing. It doesn’t matter how many people download albums (legally or illegally). What does matter is how many people shared them via social media or word of mouth. Every artist thrives on their audience talking about their material. That is how they keep their audience and how they replenish it. I have talked to anyone who listens about how good “Hymns For The Broken” is and every time the people I told went to hear the new album they said the same thing. “King Of Errors” is great but why isn’t the album up on Spotify”

The old mainstream hype does little. New albums are hyped and are instantly forgotten. Like “13” from Black Sabbath or the self-titled “Dream Theater” album. However, if you go on Spotify, you will see that people are listening to these albums. The play counts are rising. In Australia, even Stone Sours “Looking Glass” got a stream increase thanks to Slipknot.

And U2 did do a $100 million deal with Apple (which seems to have inspired Lars Ulrich immensely). As Lars said in a recent Billboard music and branding discussion, he doesn’t care if the endeavor was a success or not. The way I read that is “as long as the band gets a cool hundred million who cares if the music is shit.” Metallica has earned their success and the truth is successful artists make more money than ever before. It’s just that these artists want to make the same as the techies and bankers do and in their quest to line their pockets they forget about creating quality art. And they forget that in 2014 and beyond it is all about the plays and the shares. Get 3 million plays a week for one song on a consistent basis and watch the money come in (provided you have a fair recording contract in place).

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Billion Dollar Music Streaming Market

There’s billions of dollars to be made in the music streaming market. Apple, Google, and Amazon’s recent moves into digital music will provide a major “revenue boost” to major labels. And do you know what a crowded marketplace of streaming services means to the record labels?

It means competition and that competition is good for the record companies, who charge the streaming outlets substantial licensing fees to use their songs. So in other words, these tech giants are cash rich and they are willing to offer labels high royalties in exchange for exclusive content. Add to that mix the rivalry between the tech companies and what you have is billions of dollars that are paid to the content owners. Now since the record labels are the content owners of a large amount of songs, how much of those monies are filtering down to the actual artists. Because in the end for the record label to license out their catalog it does not require any additional spending. In addition, the record labels use this “content ownership” bargaining chip to also take a part stake in the ownership of the streaming service.

Why do you think that the record labels are really pushing for Spotify to go public?

Yep, it means more dollars for them as part owners. Hell, even Jared Leto, who has battled music label “greed” with Thirty Seconds to Mars, invests in Spotify. As an actor he gets paid for his work however as a musician he has seen the labels take all the money and not share it with them. Seen the film called “Artifact”. After Thirty Seconds To Mars sold millions of albums, EMI/Virgin sued the band for $30 million because according to the label the band was still millions in debt.

That is what happens when the secret deal involves the label giving some money as an advance and then claiming back 80% of the monies earned, and using the other 20% that is for the band to pay back the original advance plus other costs the band might have occurred.

Meanwhile, you have Apple who thinks that spending $10 per month on a premium music subscription is too much for the average listener. The average music consumer spends only around $60 per year on CDs, vinyl, downloads, and streaming services. That’s why Apple is talking with record labels to revamp its Beats Music service with a lower price.

Let’s look at how the recording industry handles conversations of prices.

According to the record labels, there is none — people either like a song and will pay any price for it, or they don’t and they won’t. So when Apple approached record labels at the start of the 2000’s, the labels were resistant to unbundle the album and sell individual song downloads through the iTunes Store, even though the recording industry was spiraling downward, Apple still had to work hard to convince the labels that digital downloads would be a benefit to them.

It is worth nothing that the price of streaming services is not set by the technological companies. The record labels actually set the minimum price these services are able to charge through their licensing agreements.

What about Thom Yorke?

Is he a leader in business model innovations or an out of touch rock star?

We all know back in 2007 that Radiohead shocked the recording business by releasing an album online with a pay-what-you-want pricing model. Not long after, the website Bandcamp allowed lesser-known artists to put their music into the vast expanse of the Internet, even if it didn’t make much or any money.

I think that is pretty innovative.

And a few weeks ago Yorke found a new way to push the boundaries. He put his latest solo album up on BitTorrent for $6.

Is this a new way for people to get the music they want without interacting with all the bullshit of streaming services, mp3 downloads or physical stores?

Is this another brilliant way for bands to have a direct to fan interaction?

Or is it a step backwards to limit access to an artists work because the enemy is obscurity. As we all know, everything is available, so why is Yorke putting up a pay wall, especially when the younger generation are all about racking up YouTube plays, which pay quite handsomely when they’re in the triple digit millions.

It is the consumer who controls the business models today. And the model is not about who buys it anymore. It’s about who is playing it and who is listening to it. And today there are many more avenues to getting paid than there have ever been before. Create something great and you will be paid forever, as people listen down the ages.

And this is the takeaway. People are compelled to make music and to share their music with people. No one is going to stop doing that just because there is some corruption out in the recording industry.

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A to Z of Making It, Music, My Stories

Some Thoughts On The Music Business

YouTube

YouTube allows you to go directly to your audience whenever they want and you get paid in the process. It might be small now, however it will grow with time. And surely that is better than having your video on MTV and getting squat.

Longevity

The truth is you get wiser as you get older. You learn from experience and life. Artists done need to tell us how great they are or how great the new album is. The fans are smart enough to decide what is great and what isn’t. In the end, you need to have stayed in the game long enough to win.

Music Is Not Scarce Anymore

The days of growing up at the record store and budgeting what album to buy are gone and have been for a long time. Today our favourite artists release new music and we check it out. If we like it we give it a few more spins and then move on. If we don’t like it, we move on straight away. If we really like it, we commit to it.

Back in the day, music was a commitment. After having laid down our cash on a record, we took it home, dropped the needle and spent months digesting it. But today, music is everywhere.

You Survive On Your Audience

You want to be in their consciousness 24/7 and the majority of albums today just don’t hang around long enough. Sure there are exceptions to the rule. Volbeat has been selling their new album since April 2013. Yep, that is almost 20 months ago. Avenged Sevenfold and Five Finger Death Punch are in the same league. Bands like Trivium and Dream Theater had albums that came, got lapped up by the core audience and then disappeared from the conversation. The audience wants to always talk about you, so give them a reason to talk about you.

Information Overload

People are overloaded with information so they’ve only got time for the best and they want more and more of it on a regular basis.

Start With Your friends

They actually know and care about you. If you’re good, they’ll tell their friends, and some of them will eventually be friends/trusted filters of others and people will hear about it that way.

Overnight Sensations

Overnight sensations are a decade plus in the making.

Timing

The timing was right for metal and rock acts to go multi-platinum in the Eighties. MTV was rising. The disenfranchised youths were looking for a voice, something to attach too. They found it in “We’re Not Gonna Take It”, “I Wanna Rock”, “Shout At The Devil” and so on.

Rock Bands Were Never Supposed To Last

The Beatles had about eight years before going solo. Led Zeppelin had about 12 years before calling it quits after the death of John Bonham. Kiss’s original line up had about 8 years before they ended. Motley Crue had 10 years before they fired Vince. Twisted Sister had about 8 years from when the core line up was formed. Rage Against The Machine had 9 years before they split. Soundgarden had about 12 years before calling it quits. That is about the average of a band keeping its original line up in tact before other life events impact the dynamics.

Promote The Why and Not the What

Evergrey went all “why” for the promotion of the “Hymns For The Broken” album. We know the story about how the band was almost over and how the return of two former members gave Englund a new belief to continue. And the fans resonated with this belief.

Protest The Hero sold the why. That is why they the fans pledged over $300,000 to them for “Volition”. We understand as fans why they needed to go down the fan funding route. We understood how the record labels had ripped them off. We believed in their story and wanted to be a part of it.

People will do the things that prove what they believe. We don’t don’t buy what our artists do, we buy why they do it.

Personality

The truth is long-term careers are based on being unique and staying true to who you are.

What seems to happen is that artists try to appeal to everybody and in doing so they rub off their rough edges which is the X factor that makes them unique.

We don’t want fake heroes to believe in. We want real heroes with real personalities.

That is why rock and metal took off in the early Eighties. They represented the working class and the youth that lived under iron fists. The metal and rock got all polished up and all of its uniqueness was planed off.

That is why grunge and alternative took off in the early Nineties. They trail blazed their own path by not sounding just like everybody else. While the metal and rock acts lost their edge and started to sound the same towards the end of the Eighties, the Seattle scene was not afraid to go their own way. They didn’t care if radio didn’t play them and they didn’t care if the media wouldn’t write about them. They forged their own path and made everyone follow them in the process.

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