Category Archives: A to Z of Making It

A to Z of Making It, Alternate Reality, Music, My Stories, Piracy

Are People Listening And Sharing Your Album?

I still can’t listen to the new Evergrey album on Spotify in Australia. I went to the AFM Records Facebook page and I saw they have a post that states “Listen to the new Evergrey album on Spotify and add it to your favorites!” So I went on to Spotify and like the day before only “King Of Errors” is available for streaming. I then saw on the AFM post that they had a Spotify Embed link, so I clicked on that and the whole album came up on a webpage. I clicked on the other songs on the webpage and in my Spotify player I got the message “This track is currently not available in Australia.”

And I was like, WTF. It’s like 2014. What the hell is AFM Records thinking withholding the album from Spotify? And what the hell are they thinking of doing a gated released based on which countries/zones?

This is silly. Evergrey is not known as a huge seller of recorded music in Australia. All of the CD’s that I have purchased from them I have done so as Imports. So whoever is the brains at AFM should return the brain they have and get a new model that is fitted for 2014 and beyond as they are leaving money on the table by not making the album available on Spotify, while YouTube who pays less has it.

Also the norm is that when I purchase an album from Amazon, it comes with an AutoRip feature that allows me to download an mp3 version of the album. Sixx A.M’s “Modern Vintage” had that feature, Godsmacks “1000hp” had that feature however Evergrey’s new album is not even part of that agreement either. AFM Records is out of touch with the modern world. Their answer to Spotify is to charge consumers more to have access to music.

Sales are irrelevant. It is an old metric and no way a guarantee of success. Seriously ask any artist what they would prefer. To be number 1 on an irrelevant chart or to be number 1 on Spotify or YouTube. Consumers of music have moved over to the access model. So why not service those fans as well as the fans that want to buy the album.

The only important thing today is how many people LISTENED to the album.

It is a different train of thought and the usual media outlets don’t publicise it. Think I am wrong, go on any Blabbermouth post about a band and there is always a paragraph or two about first week sales and what the album charted. Seriously, who cares. The future is that artists will get paid for every play of their track for all time. The money is in play. The more people who are subscribing and listening, the more each play is worth.

And the future is also in sharing. It doesn’t matter how many people download albums (legally or illegally). What does matter is how many people shared them via social media or word of mouth. Every artist thrives on their audience talking about their material. That is how they keep their audience and how they replenish it. I have talked to anyone who listens about how good “Hymns For The Broken” is and every time the people I told went to hear the new album they said the same thing. “King Of Errors” is great but why isn’t the album up on Spotify”

The old mainstream hype does little. New albums are hyped and are instantly forgotten. Like “13” from Black Sabbath or the self-titled “Dream Theater” album. However, if you go on Spotify, you will see that people are listening to these albums. The play counts are rising. In Australia, even Stone Sours “Looking Glass” got a stream increase thanks to Slipknot.

And U2 did do a $100 million deal with Apple (which seems to have inspired Lars Ulrich immensely). As Lars said in a recent Billboard music and branding discussion, he doesn’t care if the endeavor was a success or not. The way I read that is “as long as the band gets a cool hundred million who cares if the music is shit.” Metallica has earned their success and the truth is successful artists make more money than ever before. It’s just that these artists want to make the same as the techies and bankers do and in their quest to line their pockets they forget about creating quality art. And they forget that in 2014 and beyond it is all about the plays and the shares. Get 3 million plays a week for one song on a consistent basis and watch the money come in (provided you have a fair recording contract in place).

Standard
A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Billion Dollar Music Streaming Market

There’s billions of dollars to be made in the music streaming market. Apple, Google, and Amazon’s recent moves into digital music will provide a major “revenue boost” to major labels. And do you know what a crowded marketplace of streaming services means to the record labels?

It means competition and that competition is good for the record companies, who charge the streaming outlets substantial licensing fees to use their songs. So in other words, these tech giants are cash rich and they are willing to offer labels high royalties in exchange for exclusive content. Add to that mix the rivalry between the tech companies and what you have is billions of dollars that are paid to the content owners. Now since the record labels are the content owners of a large amount of songs, how much of those monies are filtering down to the actual artists. Because in the end for the record label to license out their catalog it does not require any additional spending. In addition, the record labels use this “content ownership” bargaining chip to also take a part stake in the ownership of the streaming service.

Why do you think that the record labels are really pushing for Spotify to go public?

Yep, it means more dollars for them as part owners. Hell, even Jared Leto, who has battled music label “greed” with Thirty Seconds to Mars, invests in Spotify. As an actor he gets paid for his work however as a musician he has seen the labels take all the money and not share it with them. Seen the film called “Artifact”. After Thirty Seconds To Mars sold millions of albums, EMI/Virgin sued the band for $30 million because according to the label the band was still millions in debt.

That is what happens when the secret deal involves the label giving some money as an advance and then claiming back 80% of the monies earned, and using the other 20% that is for the band to pay back the original advance plus other costs the band might have occurred.

Meanwhile, you have Apple who thinks that spending $10 per month on a premium music subscription is too much for the average listener. The average music consumer spends only around $60 per year on CDs, vinyl, downloads, and streaming services. That’s why Apple is talking with record labels to revamp its Beats Music service with a lower price.

Let’s look at how the recording industry handles conversations of prices.

According to the record labels, there is none — people either like a song and will pay any price for it, or they don’t and they won’t. So when Apple approached record labels at the start of the 2000’s, the labels were resistant to unbundle the album and sell individual song downloads through the iTunes Store, even though the recording industry was spiraling downward, Apple still had to work hard to convince the labels that digital downloads would be a benefit to them.

It is worth nothing that the price of streaming services is not set by the technological companies. The record labels actually set the minimum price these services are able to charge through their licensing agreements.

What about Thom Yorke?

Is he a leader in business model innovations or an out of touch rock star?

We all know back in 2007 that Radiohead shocked the recording business by releasing an album online with a pay-what-you-want pricing model. Not long after, the website Bandcamp allowed lesser-known artists to put their music into the vast expanse of the Internet, even if it didn’t make much or any money.

I think that is pretty innovative.

And a few weeks ago Yorke found a new way to push the boundaries. He put his latest solo album up on BitTorrent for $6.

Is this a new way for people to get the music they want without interacting with all the bullshit of streaming services, mp3 downloads or physical stores?

Is this another brilliant way for bands to have a direct to fan interaction?

Or is it a step backwards to limit access to an artists work because the enemy is obscurity. As we all know, everything is available, so why is Yorke putting up a pay wall, especially when the younger generation are all about racking up YouTube plays, which pay quite handsomely when they’re in the triple digit millions.

It is the consumer who controls the business models today. And the model is not about who buys it anymore. It’s about who is playing it and who is listening to it. And today there are many more avenues to getting paid than there have ever been before. Create something great and you will be paid forever, as people listen down the ages.

And this is the takeaway. People are compelled to make music and to share their music with people. No one is going to stop doing that just because there is some corruption out in the recording industry.

Standard
A to Z of Making It, Music, My Stories

Some Thoughts On The Music Business

YouTube

YouTube allows you to go directly to your audience whenever they want and you get paid in the process. It might be small now, however it will grow with time. And surely that is better than having your video on MTV and getting squat.

Longevity

The truth is you get wiser as you get older. You learn from experience and life. Artists done need to tell us how great they are or how great the new album is. The fans are smart enough to decide what is great and what isn’t. In the end, you need to have stayed in the game long enough to win.

Music Is Not Scarce Anymore

The days of growing up at the record store and budgeting what album to buy are gone and have been for a long time. Today our favourite artists release new music and we check it out. If we like it we give it a few more spins and then move on. If we don’t like it, we move on straight away. If we really like it, we commit to it.

Back in the day, music was a commitment. After having laid down our cash on a record, we took it home, dropped the needle and spent months digesting it. But today, music is everywhere.

You Survive On Your Audience

You want to be in their consciousness 24/7 and the majority of albums today just don’t hang around long enough. Sure there are exceptions to the rule. Volbeat has been selling their new album since April 2013. Yep, that is almost 20 months ago. Avenged Sevenfold and Five Finger Death Punch are in the same league. Bands like Trivium and Dream Theater had albums that came, got lapped up by the core audience and then disappeared from the conversation. The audience wants to always talk about you, so give them a reason to talk about you.

Information Overload

People are overloaded with information so they’ve only got time for the best and they want more and more of it on a regular basis.

Start With Your friends

They actually know and care about you. If you’re good, they’ll tell their friends, and some of them will eventually be friends/trusted filters of others and people will hear about it that way.

Overnight Sensations

Overnight sensations are a decade plus in the making.

Timing

The timing was right for metal and rock acts to go multi-platinum in the Eighties. MTV was rising. The disenfranchised youths were looking for a voice, something to attach too. They found it in “We’re Not Gonna Take It”, “I Wanna Rock”, “Shout At The Devil” and so on.

Rock Bands Were Never Supposed To Last

The Beatles had about eight years before going solo. Led Zeppelin had about 12 years before calling it quits after the death of John Bonham. Kiss’s original line up had about 8 years before they ended. Motley Crue had 10 years before they fired Vince. Twisted Sister had about 8 years from when the core line up was formed. Rage Against The Machine had 9 years before they split. Soundgarden had about 12 years before calling it quits. That is about the average of a band keeping its original line up in tact before other life events impact the dynamics.

Promote The Why and Not the What

Evergrey went all “why” for the promotion of the “Hymns For The Broken” album. We know the story about how the band was almost over and how the return of two former members gave Englund a new belief to continue. And the fans resonated with this belief.

Protest The Hero sold the why. That is why they the fans pledged over $300,000 to them for “Volition”. We understand as fans why they needed to go down the fan funding route. We understood how the record labels had ripped them off. We believed in their story and wanted to be a part of it.

People will do the things that prove what they believe. We don’t don’t buy what our artists do, we buy why they do it.

Personality

The truth is long-term careers are based on being unique and staying true to who you are.

What seems to happen is that artists try to appeal to everybody and in doing so they rub off their rough edges which is the X factor that makes them unique.

We don’t want fake heroes to believe in. We want real heroes with real personalities.

That is why rock and metal took off in the early Eighties. They represented the working class and the youth that lived under iron fists. The metal and rock got all polished up and all of its uniqueness was planed off.

That is why grunge and alternative took off in the early Nineties. They trail blazed their own path by not sounding just like everybody else. While the metal and rock acts lost their edge and started to sound the same towards the end of the Eighties, the Seattle scene was not afraid to go their own way. They didn’t care if radio didn’t play them and they didn’t care if the media wouldn’t write about them. They forged their own path and made everyone follow them in the process.

Standard
A to Z of Making It, Music, My Stories, Piracy, Unsung Heroes

What Does Volbeat’s RIAA Certification Tell Us About The Recording Business?

Volbeat just got a Gold Certification for digital sales from the RIAA in relation to their song “A Warriors Call” from the album “Beyond Heaven, Above Hell” released in 2010. So what does this tell us about the state of the metal/rock world in 2014 when it comes to sales.

Recognition Comes Much Later

Recognition and success come much later in the current world. In Volbeat’s case their entry in the mainstream American market was about ten years after they formed. This is extraordinary when you consider that they were very popular in parts of Europe before that. Overall, Volbeat’s first gold certification in the US has been 20 years in the making. The hardest thing today is to make a new fan or to get people to check you out. So anywhere music can be played, your stuff should be there. Volbeat do just that. On Spotify “A Warriors Call” is at 9,630,292 streams. On their YouTube account, the same song has 6,506,260 views.

If you create something that is good you will not be complaining about your income. Write a hit (and when I say hit, I don’t mean number 1 on the charts. I mean, a song that connects with a lot of listeners), you’ll make money in ways you never thought of, and you can sell your rights to the corporations you complain about, license it to every company or TV show or movie. But that means you need to create constantly as you don’t know what could connect with an audience. But that’s much harder to do than complain.

“A Warriors Call” was never a chart hit, however it connected with listeners.

The Bell Curve Is Prominent

With each metal/rock band there is a hardcore fan base that will try the band out straight away. These early fans make up 13% of the total future fan base and they are the ones that believe in the band and its music. Then within time there is a large 34% group called the early majority. These are the fans that will not try something, until somebody else tries it first and recommends it. Then there is another 34% group called the late majority. These fans adopt the band only after they see a clear majority of metal heads fully assimilating the band as a part of their daily life.

Metallica is a perfect example of the Bell Curve in action. From 1981 to 1983 they had a fan base based on early adopters. From 1984 to 1988, the fan base grew to include the early adopters and the early majority. After the explosion of the self-titled Black album that fan base grew even more as the late adopters and any laggards came to the party.

Volbeat is another perfect example. From 2000 to 2006 it was the early adopters. Then between 2007 and 2010 it was the early majority. During this period they also supported Metallica on the North American leg of Metallica’s World Magnetic Tour. And then from 2010 to know, we have the late majority all jumping into bed with Volbeat.

The internet is another perfect example. In the mid-1990s it was first used only by people who had access to and were familiar with personal computers. By the 2000s, the early majority started using it and a lot more development started taking place around communications, banking and financial services, and mass media (music, movies, books, journalism, newspapers, and television). Over the last five years, the late majority, previously unfamiliar with computers and the internet, have adopted computer skills after realizing the technology’s impact on society at large.

Albums

The core audience plus the early hardcore fans want it, but the public at large want the hits. Most people are casual listeners who don’t always go deep into every act they like. However if they want to go deep into an artist’s catalogue they will go onto Spotify. You can amass an albums worth of songs on Spotify and never actually release an album. That’s the new game.

Labels want albums because that is the best way to monetise for them. It is easier to charge money when there is a bundle of songs involved. Artists want albums, because they grew up on them and they want to be like their heroes and make a statement. However the album means nothing to the listener who has a music collection all on an iPod. Fans always wanted access and the internet era has provided that. And then there is the hardcore element that wants a little bit more like the the alternate cuts, demos, unreleased tracks and so forth.

Also remember this. The multi-Platinum “Stay Hungry” was a tight, nine-song, 37-minute set. “Blizzard Of Ozz” was 39 minutes long. Slippery When Wet was 46 minutes long. “Ride The Lightning” was 47 minutes long. All of them were classic albums that broke the bands involved to a larger audience.

What are these numbers trying to say?

You don’t need 80 minutes worth of new music to be released on one slab at one time to connect with fans. People don’t have spare hours anymore. They have spare minutes.

Streaming Is Not The Enemy

Streaming revenues will go up and you will get well paid eventually. But you need to utilize your recordings and mobilise your fan base to start streaming. If you still focus on the album sales, you will be destined for the scrapheap. So don’t keep your music off streaming services. Seriously what is the point in preventing people from streaming your music so that you can sell an extra 10,000 albums.

What advantage does AC/DC have by not being on Spotify?

What did Jimmy Buffett achieve by standing up in all his glory and asking Daniel Ek for a raise?

Record Labels

Are still clueless. Volbeat finally got a major label behind them in Universal for their latest release. The majors have no idea what connects. That is why they look to the independents or their off-shoot labels. In this case, thank god that Rebel Monster Records, which is an offshoot of Mascot Records showed interest.

Artists still want the label to make them famous as the labels have the marketing power and the relationships in place. So don’t bitch that you’re not getting paid by streaming services when in fact the record label is absorbing these payments and then drip feeding you the change.

 

Standard
A to Z of Making It, Music, My Stories, Unsung Heroes

Perfection In The Modern Piracy Age

The music business world is changing every day. It has happening right now as I type this. That is how fast change happens. In the sixties and seventies groups/artists released an album each year on average. Then in the Eighties all the way up to Napster in 1999, it was okay to release an album with a couple of good songs every two to three years. It was all about getting it out the door.

Then there was the handful of albums that ended up as great iconic albums. These ones took a lot of months to write and record. The labels had the cash and they had the distribution. So they would put their acts into studios for long periods of time knowing that they will be able to recoup.

But in today’s world perfection is the enemy of progress. We’re moving to a world where artists either win it all or win nothing. The in between is slowly dissolving. And no one has time to wait for something to be perfect. Hell if that was the case, Apple and Microsoft or Google would not have released anything. Why do you think our computers are always installing updates for our operating systems. Because those operating systems are not perfect.

There is a reason why some bands have a sold out sign on the door while others are playing to empty halls. It is the product. No amount of marketing will break you. If your product fails to connect or just plain sucks, it’s over. Back to the drawing board. Ozzy Osbourne started the “No More Tears” with a different band and different producers. In the quest for a perfect album, musicians came and went and the producers also got chopped and changed. In between, songs got written and tweaked and outsider writers got called in. However for Ozzy to get to that level of comfort, all the way from his Black Sabbath days he was involved in releasing albums on a yearly basis.

Warrior Soul and Galactic Cowboys are two bands that come to mind that failed commercially. They had big label deals with Geffen. Great label support. Good music. They had critical acclaim however no money to back it all up. The labels put money into breaking them however the audience just wasnt ready for them. Their products just failed to connect like the labels expected them to connect. By 1994, both bands had been dropped by Geffen. On 1992’s “Salutations From The Ghetto Nation” this is how Kory Clarke from Warrior Soul summed up the song Love Destruction. “We have a lot of critical acclaim throughout the world but no money to back it up.”

Then on the other hand, you had Geffen Records hedging their bets. A flyer of Geffen’s which did the round in a May 1992 issue of Hot Metal has the label promoting the following albums. “User Your Illusion 1 and 2” from Guns N Roses, “Nevermind” from Nirvana, “Want Some” from Roxy Blue and “La Sexorcisto: Devil Music Volume One” from White Zombie. Whatever connected was kept and whatever didn’t got discarded.

The end result is that once a song becomes a hit, it then becomes a megahit. Music lovers demand excellence and they have the ability to filter out the average. So any artists that are just good at what they do are actually the same as average and more closer to bad than great.

HBO knows this. That is why they have first pick at the best people and best stories. Netflix knows this. That is why they are signing up filmmakers and TV shows. John Kalodner knew this and that’s why he fought to get good bands to become great. He knew that a ten out ten album was 300% harder to make than an album rated a seven. What this means for newbies is that the world has no place for good, let alone average material.

In the world of entertainment technology the two best technological developments for consumers is the “Bit Torrent” protocol and “The Pirate Bay”. And the creators of the tech have done it so great, that both products are still alive and relevant when you compare it to other tech products that launched the same time as these two products. And “The Pirate Bay” caters for music, movies, eBooks, TV shows, software, comics and many other different products. So even though Netflix and Spotify go a long way in addressing a problem, until there is an encompassing entertainment product that is better than The Pirate Bay/Bit Torrent relationship and a product that allows consumers to have all the options that “The Pirate Bay” offers, piracy will always exist.

Ask yourself, this. If people are downloading your music is that a good thing or a bad thing? If people are listening to your music on Spotify free, is that a good thing or a bad thing? If people are listening to your music on YouTube, is that a good thing or a bad thing?

Standard
A to Z of Making It, Music, My Stories

Success

Creators Don’t Have A Clear Definition Of Success

On one hand, Nirvana sold 7 million copies of “Nevermind” in the US. By December 1992, all the band members had to show was a house. The rest of the monies went on fees, lawyers, accountants, managers, record labels and miscellaneous expenses.

While on the other hand, Tommy Emmanuel has a career in the music business. He releases new music frequently, tours frequently, runs master classes, works as a session guitarist and songwriter. He doesn’t have the 7 million multi-platinum sales on the board however he has been in the music business since the mid Seventies.

What is your definition of success?

Define that first.

Creators Are Not Sure On What To Focus

There you are, in your room, writing and demoing away the killer song that will break you to the masses. Time goes by and suddenly you have created 5, then 10, then 15 songs. When do you say enough and start focusing on that one song and putting that out to market and seeing how it floats in the sea of twenty million unheard songs.

Then once the song is out what do you do. This is where you will need to focus on three things:

1. Are new people gravitating to your song
2. Put time frames in place and measure it and then compare the time frames.
3. Work and finish off the next song.

Creators Don’t Put Their Time Into Understanding Metrics

How is your song being used? How is it being listened too? Which musical platform is getting the most traction?

There are a few ways to do this. Talk to your fans. Create fan groups and give them ranks. Tell them to email you so that they can join one of those groups and talk about the songs released, the new songs in the pipework and so forth. You would be surprised how much goodwill and loyalty this fosters.

Creators Have No Budget

You need to invest in yourself to launch your music onto the world and after that is done, you still need investment in yourself to maintain it.

No Sign Of Life

In IT/Product launches, the actual creators of a new product get really scared right after their products launch because of the very typical “launch bump” and the eventual “pit of despair” when the press and social media stop caring about you.

So let’s take that analogy and apply it to music.

You create your song, record it, mix it, master it and then release it.

And nothing happens.

There is no sign of life that your song is even alive.

Maybe it wasn’t good enough for fans to like it enough that they couldn’t live without it.

Songs have a funny way of finding their way into people’s lives. The big difference today is that the get paid right now paradigm of the past is gone. That paradigm worked when the Record Labels had control of the distribution and acted as gatekeepers. Todays paradigm is different. A song released 5 to 10 years ago could connect with an audience right now. Are you still around to capitalise on this change of fortune. If you are in the music business for the right reasons you will be still around.

No Idea On How To Grow

I am sure that any business entity has come across the following three questions;

Why are we not growing?
Why is growth slowing?
Why are we shrinking?

In order to plan for growth businesses put someone in a position to build that plan, execute that plan and study the results so the next plan can be 20% better.

Apply that to music and ask any artist if they have a growth plan and how do they measure if they are growing.

Standard
A to Z of Making It, Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories, Unsung Heroes

Hymns For The Broken

I have been a fan of this band since their inception so all albums that Evergrey have released have been a pure blind purchase for me (including the debut). They basically came out at a time (1998) when I was losing faith in the music world. At the time, the Industrial metal movement was at its peak and Nu-Metal was starting to rise. Grunge morphed into Alternative and punk became a commercial viable product again thanks to Green Day and Offspring.

Somewhere in between all of that noise came Evergrey. Even though the lyrical issues were dark, the band gave me hope that good music is still being created. Back in 1998, it was the era of the gatekeeper. So in Australia, we got a lot of music from the latest bandwagon the major labels jumped on. Evergrey’s music was available as an expensive import however I took the punt on it.

And to this day I have not been disappointed with an Evergrey release. The fan base is devoted and loyal to them. With each passing year now, Evergrey is being discovered by a whole new generation of fans and yes this “discovery” has a lot to do with piracy, which is seeing the band go from strength to strength. Indeed, I am a fan for life.

One thing that has been ever-present in Evergrey is Tom Englund on vocals and guitar. He has been there since the start, which goes back to 1995. Rikard Zander on keyboards joined in 2002 and has been a loyal servant to the Evergrey cause since then. Henrik Danhage joined in 2000 and by 2010 he departed/was let go to focus on the DeathDestruction project. Jonas Ekdahl first tenure in Evergrey was from 2003 to 2010 and then he also departed/was let go to also focus on DeathDestruction. Bassist Johan Niemann is a newbie since 2010.

Isn’t it funny how life works. If Henrik and Jonas didn’t leave back in 2010, Evergrey would not be here today. It was a massive decision back then by Tom. And the thing is if Jonas and Henrik didn’t return in 2013, Evergrey would not be here today. The “Hymns For The Broken” project started back in October 2013 and wrapped in May 2014. As a loyal fan, it is good to see all of a sudden everyone all over the world getting into Evergrey and understanding what they are about.

“King Of Errors”

After the spoken word prelude of “The Awakening”, the thought-provoking single “King Of Errors” explodes out of the speakers. Then the verse riff kicks in. That is one for the head bangers. Melodic metal at its best. These Swedes sure know how to blow our doors off right off the top, grabbing our attention and keeping it.

“We are crowned by our errors
And we’re lost and alone”

So true. In any occupation and in any situation, as soon as you stuff up, people take notice. Do great things all the time and no one notices. Henrik Danhage is back with his unique style of Euro Shred. Another unsung hero in the world of guitar heroes.

The video is breathtaking, explaining how the band is on top of the world in one shot and then you see Englund drowning in the river of doubt. A perfect example of how we try to portray ourselves as kings on social media. I have said it a lot of times to anyone who cares. How come nobody posts pictures when they are feeling sad? Every picture is happy, which we all know is a god damn lie.

“A New Dawn”

The song is addictive with its modern metal grooves. The keys are there as well, present from beginning to the end. By the third song, you can hear the benefits of a super high quality mix. It is way more professional and crisper than their last couple albums. Great chorus and how good are the latin-esq voices.

Then the breakdown interlude bridge section mellows down with the piano taking the lead. However the song is still rocking.

“Wake A Change”

Like “Back In Black”, “Dr Feelgood”, “Images and Words” and all those classic long players, the album keeps going, sounding different from cut to cut, but still demanding attention.

“Archaic Rage”

A change in groove. There’s no fat, just pure melodic progressive rock and metal. Easily it is one of the best songs about social media ever written and recorded. This one is another Evergrey anthem driven by Rikard’s atmospheric style of keys. Plus the mix is top-notch.

“These shells have lost the capacity to hope and be free”

The shells’ are the external layer. It is what people see. And if we allow ourselves to conform to some unachievable standard than the internal self-will disappear as well.

“We rise from ashes and stone
Cause who I am to you does not reflect the truth”

What people see on someone’s’ Facebook’s account is not a real reflection of who they are. So much truth in those words.

Imagine a kid growing up today and they have this ideal of perfect lives all around thanks to Facebook, Twitter or Instagram. And these kids are not feeling that perfection, that happiness they see all around them. So they feel isolated. But they are not alone in their feelings. Thousands of others feel the same way. The spoken samples sum it up.

“You are not alone……you will never walk this path alone….there are thousands and thousands of people just like you……”

From the 3 minute mark, love the whole Iron Maiden style solo section. Goose bumps.

“Barricades”

A nod to the sound of the day, but for some reason Evergrey still makes it melodic and dark. Rickard has really gone out on a limb here with some great keys playing. It’s got all the classic Evergrey elements, each band member integral to the perfected sound. And Jonas provides a pounding beat.

You need to hear it to appreciate the various soloing on offer from pure Al DiMeola shred to a jazzy/blues section before it picks up again.

“Black Undertow”

It’s dark yet hopeful and what about the heavy riffing and the nod to the progressive influences.

Speaking of Tom, there’s a reason why he’s one of my favourite vocalists. This song is all about the vocal, the urgency, the sadness and the depression. Listening to this makes you forget about the rest of the world, makes you believe that in the black darkness of the undertow there is always hope. You just need to survive the trip to the destination.

“Hymns for the Broken”

“Reach out, show me how that you feel the same
Scream loud these hymns are for the broken”

Another incredible vocal. It’s amazing how consistently good the songs are. No filler, just winners. One thing about Evergrey is that they always stayed true to the core audience. All of their songs have an element of struggle in them and as fans of the band, we have gone through the same stuff that they have. That is their core and Evergrey has served us well.

“The Grand Collapse”

The next video and one of the most progressive songs on the album. Best of all, the seven minute track does not conform to any predictable structure. In essence, it’s a clear return to a style that Evergrey found success with in the past and nailing it on your own terms, and this does! Listen to the guitar work and you’ll know you’re in the presence of something special. At track number 11, Evergrey are shining light on an era when it was all about the album cuts.

When the history of progressive metal is written…Tom Englund and Henrik Danhage will be left out. Spread the word to ensure that they are not missed out.

“The Aftermath”

The ‘Aftermath’ is one of the songs that just has this epic-ness vibe to it. The acoustic atmospherics nail it. It’s a mood and its human. In a world were everything is written to a formula it is good to hear a track that takes you away to some other place. THIS SOUNDS LIKE THAT!

Oh, it’s all good, the groove, the guitar, the bass, the vocal, the keys. But for a track to be indelible it must have a magical element. And in “The Aftermath” it’s the break, at the three-minute and twenty-second mark…

My only complaint is that the album is not on Spotify at this point in time. If you want your voice heard all over the world you need to release to all formats. That is what the internet is all about, reaching out immediately. For Evergrey, their core fan base would mobilise and buy the physical album. I did. So withholding it from Spotify is a mistake. And maybe back in the day it was easier to sell albums with gated windows however today it is all about access.

In the end, Evergrey have released a stunning album. The “WHY” factor is there. By continuing the band when there wasn’t sufficient reason for doing so has inspired and mobilised the fans to see the journey out with them.

Standard
A to Z of Making It, Alternate Reality, Copyright, Music, My Stories, Piracy, Stupidity

Some Music Business Truths

Music Is Not Free

Look at the complex math that goes on here. The recording and publishing industries get a yearly license fee from the tech companies like Pandora, Spotify, Amazon, iTunes, Google and so on to have their music collections on the products that the tech companies offer.

Then the recording and publishing industries (via the music fan) get paid 70% for a download and 70% in royalty payments from a stream/view.

So with so much money trading between people how can people say that music is free.

How come no one is saying that APPS are free. We are all using a plethora of apps every day, and 99.9% of them are free. If anything we expect them to be free. And has that stopped people from creating new apps.

We Don’t Need Stronger Copyright Regulations To Encourage People To Create

Back in 1999, the RIAA said that Napster and piracy would stop people from creating new music because they would have no incentive to make music anymore. Then by 2005, the same argument shifted to Copyright Reform. The recording industry argued that copyright needed stronger enforcement provisions and no due process because if that didn’t happen no new music would be created.

Well guess what.

Just the opposite has happened.

More people are making more music than ever before. What we do need is for the Public Domain to be replenished again with music.

The CD

Apple has phased out the CD/DVD drive from their computers which means the CD be another niche product in the same way that vinyl is. For collectors only, because it turns out that the majority of music lovers just wanted access to music. It was never about ownership.

The MP3

It was a by-product of the CD. As the tech got better, the quality got better. Now it will become a by-product of streaming.

Streaming plus MP3

Putting my Nostradamus hat on, I predict that the streaming services will begin to offer MP3 downloads as part of a super-premium package. At the moment 45% of people still like to buy mp3’s. 45% of a three hundred million population in the US is a lot of people.

Anyone seen the adoption curve. It’s basically a bell curve that shows that 2.5% of people are innovators, 13.5% are early adopters, 34% are early majority, 34% are late majority and 16% are laggards. So in relation to streaming, it is safe to say that we are in the early majority phase right now. So if you are an artist or a record label or a tech company, how do you get the 50% plus of the late majority and the laggards to commit earlier. Offer them a product that meets their needs.

Record Labels

Still the best way to get your music heard as they have the money and the contacts. But they are still doing it wrong. They believe that a blitzkrieg publicity campaign will ensure success. The more we’re beaten over the head with something, the less likely we are to check it out.

Music Press

Save your money and don’t take the easy way out. Promote yourself personally. Work with people. Talk to people. There are no short cuts. In today’s world, the music press has never broken a band to the masses. The band has broken themselves with their music. If you make it great they will come.

Technology And Music

Fans of music want to listen to old songs however we have no desire to use an old computer like a Commodore 64 or an Amiga 500. However if both industries want to stay relevant they need to innovate and create something new and great on a regular basis. If you don’t you will be like Gene Simmons, slowly fading in the rear-view mirror and screaming to anyone who cares about the old gatekeeping model to return.

Concerts

Streaming concerts will never work as people still want to be there for the experience even though the sound quality might be terrible. As for the price of tickets, the acts are to blame. The prices I have paid range from $50 to $250 a ticket over the last two years. Guess who charged $250 a ticket. Yep it was the big acts from the Seventies and Eighties. Kiss, Motley Crue and Bon Jovi charged that.

Bands like Avenged Sevenfold, Trivium, In Flames, Five Finger Death Punch, Richie Sambora, Coheed and Cambria all charged around the $70 to $80 mark while Protest The Hero charged $50.

Know Your Fans

Great artists have made a living long before the advent of the phonograph and the recording industry. It’s because of patronage. Loyal fans will buy your super deluxe packaging, they will view your YouTube videos, they will stream your music on Spotify and they will spread the word for you. Do you know who they are? If you don’t then you are leaving money on the table.

Success And A Career

The odds of success are really low. So what can you do differently? You need to be determined as the bar is set really high. You have to be committed to the cause and honest. If you want a career you need to always pick up a new generation of people to discover you.

You want to know an upside to music piracy. Just have a look at all of the Classic Rock acts from the Seventies, Eighties and even Nineties doing big business on the live circuit and they are making way more money now than what they made at the peak of the fame when recording sales set the benchmark.

Def Leppard, Motley Crue, Twisted Sister, Slash, Evergrey, Europe, Whitesnake, Stryper, Machine Head, Dream Theater and Tesla have been seeing for the last decade, younger and younger people coming to their shows. They sing along and know all of the words. The audience base needs to be replenishment if you want a career.

And you need to have an opinion, which is hard to have in a society that is focused on being liked. However life is short and you have one voice. Use it.

Teaching

Imagine your favourite artist as your teacher. The personal interaction is what makes a difference. Playing a big show is one thing however teaching has a greater impact. You are giving someone more than just a good time, you’re helping someone grow, hopefully to the point that they will do the same for others.

And I am  not talking about guitar clinics or drum clinics. I am talking about being an actual music teacher on your time off. It could be a six to eight week course in the city you live in. Eight 30 minute lessons per day might seem like a waste of time to you but to someone else it could be a lifetime changing experience. So what are you waiting for, make the connection.

Standard
A to Z of Making It, Classic Songs to Be Discovered, Music, My Stories, Piracy, Unsung Heroes

The “Now We Die” Leak

I tried to pre-order the new Machine Head album from the Nuclear Blast US store. I was after the box set package at $77.99 plus. It was easy to find and it was easy to click on “add to cart”. Then when I went to check out and I couldn’t. When I investigated it was due to some holding days parameter. It is the first time I have seen anything of the sort. Maybe it was a godsend because when I checked the FAQ on delivery costs, the label was going to charge me $55 to have it delivered to Australia.

So I sent the label a WTF email and pre-ordered the limited 48 page media book from Amazon without any fucking issue. Typical label bullshit. Here is a tip for any label web store. Make it as simple as possible. If anyone has read Steve Jobs’s bio, there is a passage there that stuck with me. He basically wanted his Apple products to be as simple as the Star Trek arcade game he came across as a child. That game had two rules. Insert Coin and shoot Kligons with red button.

I also listened to “Now We Die” from Machine Head a lot of times today.

Listen to the version on Machine Head’s account. It sounds better than the link that Robb Flynn had on his Journal post which is to a fan YouTube account. So first the song. The violin start is enough to get the blood pumping and when that opening riff kicks in it is absolutely killer. I would have loved for that violin part to come in again throughout the song in the form of a harmony solo section however it didn’t. But for some reason I have a feeling that it will come back in play somewhere else in the album. So with “Killer And Kings” and “Now We Die” doing the rounds, all I can say is that I am really looking forward to the album.

Now for the leak.

“Now We Die” is the official lead single from the “Bloodstone And Diamonds” album. It leaked on the Internet 3 weeks before its official release date because someone messed up. However the way Machine Head has responded to the leak is the way every artist should respond. They have uploaded the song to their own YouTube account, they have told their fans to share it to every corner of the world and most importantly they are working on getting the song/s up on Spotify as quickly as possible.

Machine Head has a pretty loyal fan base and all we want is access to the new music.

And kudos to the band on not going all nuclear on taking down the songs. Even in their anger, they understand the way the world works today and when something like this happens then you need to be in a position to capitalise on it.

Because even though music might feel like it is free it is not. YouTube pays the rights holders and so does Spotify. It’s up to the artist to promote these avenues and to get their fan base to listen. If an artist wants to get paid then get people to listen. If Calvin Harris can clock up more than a billion streams on Spotify there is no reason why a metal act can’t do the same. Those one billion streams of ONE, (yes, ONE) song would have generated closed to $7 million in Spotify payments to Columbia Records. Now how much of this goes to Calvin Harris and how much goes to the label we will never now, but hey, think about it for a second. That one song generated $7 million dollars.

And even though piracy exists, more and more people (especially the kids) are busy streaming than downloading. It’s a brave new world out there, a bit fragmented but getting better all the time.

Standard
A to Z of Making It, Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories, Unsung Heroes

John Sykes Compendium

Mirror

It’s from 1981’s “Spellbound” album that John Sykes played on with the Tygers of Pan Tang. There are numerous other songs that showcase Sykes leads however it is this song that showed he can compose majestic pieces.

Don’t Hurt Me This Way (Please Don’t Leave Me)

With Phil Lynott. A great song and even though on its initial release it wasn’t a hit, time has made sure that it is remembered as one.

Cold Sweat

As part of Thin Lizzy and this is John Sykes showing the world that he could write an indelible riff. “Cold Sweat” was the most famous and played track off “Thunder and Lightning”. This is heavy, hypnotic music. The song’s longevity is further cemented by the amount of times it has been covered by other bands.

Phil Lynott was unique in his vocal style and his lyrical style. At some stages he was even comical. To me he was the Frank Zappa of Classic Rock. Here he is touching on gambling. As a songwriter it is important to co-write with others. In this case, Sykes was learning and fine tuning his craft. By the time Sykes joined Whitesnake he had worked with numerous people who have had success.  These experiences are valuable. People who have had success can offer a perspective no one else can.

Bad Boys

From the true breakthrough album, 1987’s “Whitesnake.” Yep, it took a decade plus and a plethora of albums with a plethora of musicians for both John Sykes and David Coverdale to achieve international stardom.

Bad boys
Running undercover of moonlight
Bad, bad boys
Getting wild in the street
Wild in the city

No one wants to be a loner. We live in the era of group mentality. And we all wanted to be the bad boys howling at the moon. But it is the riff the hooks you in and the song throughout features blistering guitar work.

Still Of The Night

This was my first exposure to Whitesnake and John Sykes. Pure genius. The merging of all things nice from Led Zeppelin.

Immigrant Song. CHECK

Black Dog. CHECK

Kashmir. CHECK

The whole segment of the opening riff is a nod to the mighty Zep. I also love the cheesy break down where the guitar is treated like a violin. The heavy rock of the album was way ahead of its time. Nobody was doing ‘Still of the Night’-type classic rock in 1987 as everyone had jumped on the Bon Jovi “Slippery When Wet” pop metal bandwagon. The album was right time, right place and right sound. It satisfied the hard rock Led Zeppelin fans as well as the glam metal, hard rock and heavy metal fans of that period.

The vocal melodies are rooted in the blues. David Coverdale is a master adaptor. It was the hit that anchored Sykes career however it wasn’t the hit of the album. That title went to “Here I Go Again”. But this song was unique enough so that everybody could relate to it. These kinds of songs don’t come in a flash. Time and effort is taken to craft them out. It’s longevity is due to its structure. It doesn’t follow the verse – chorus dynamic.

Looking For Love

I didn’t hear it until many years later as the song wasn’t available on the normal edition that I purchased. It is better than “Is This Love” however at over 6 minutes long, it wasn’t a commercially viable song. David Coverdale was shocked when he heard that John Kalodner would be cutting the song from the final album release. “Out Of Love” from Blue Murder’s 1989 debut is a derivative version along with “I Need An Angel” from Blue Murder’s 1993 “Nothin But Trouble” album. The “I need an angel / To take away the fear and the heartache” can easily be sung as “Im looking for love to rescue the state of my heart”.

Gimme All Your Love

You’ll be nodding your head to this. It’s the blues again.

Is This Love

This song was so good that John Sykes re-wrote it a lot of times. Derivative versions can be heard with “If You Ever Need Love” on 1995’s Out Of My Tree.

He struck too late with Blue Murder. Blame John Kalodner. Blame Bob Rock. Blame Geffen Records for catering to David Coverdale’s needs. The window of opportunity is small in the music business. Whitesnake’s album came out in April 1987. Sykes was fired towards the end of 1986. Blue Murder’s debut album came out in 1989. The iron wasn’t hot anymore by then. And because of that the debut album never gets any love, despite being solid throughout. Can’t say much about the pirate swash buckling image, however the music was epic and majestic. The songs. First class.

Bob Rock produced it and his connection with John Sykes was first developed while Sykes was a member of Whitesnake. At that time Sykes was in Vancouver recording basic tracks for the  1987 LP and Bob Rock was next door working with Bruce Fairbairn on the Honeymoon Suite album. Mike Fraser who was working on the Whitesnake album had a week off and Bob Rock came in. According to Sykes, Rock was responsible for creating the guitar sound on the Whitesnake album.

Originally Blue Murder was going to have Cozy Powell on drums. Eight months into the project Powell decided he wanted to do session work instead. Vinnie Appice from Dio heard that Sykes was looking for a drummer and he called his brother Carmine. Through various friends and record industry acquaintances, Sykes also hooked up with former Firm bassist Tony Franklin. They spent six weeks recording in Vancouver. Then the project came to a halt while Bob Rock went to work on the “New Jersey” album for Bon Jovi and then the “Sonic Temple” album from The Cult. During this period, Sykes kept on trying out singers as he never intended on doing the lead vocals himself.

Black Hearted Woman

My favourite song on the album and it is a derivative version of “Children of The Night” and “You’re Gonna Break My Heart Again” from his Whitesnake days.

Valley Of The Kings

Co-written with Tony Martin.

“You’re workin’, slavin
Into death every day”

Depending on how people view a 9 to 5 job, not much has changed since the time of the Pharaoh kings.

Jelly Roll

It’s the ballad like ending that rocks however an ending that good is lost within this song.

Billy

This is Sykes’s first real nod to Phil Lynott’s vocal style and story-telling.

Ptolemy

How heavy is the song. And what about that groove!

Listening to Blue Murder it doesn’t sound dated. The music has lost none of its power in the decades that have passed. That is the power of the riff and John Sykes was damn good at creating an awesome riff. The album is heavy without being bleak. You can listen to it while driving and you can listen to it in the comfort of your home. It is such a shame that the Blue Murder album got stiffed by David Coverdale playing record label politics and it’s follow up “Nothin But Trouble” got stiffed by the record label playing grunge politics. While “Nothing But Trouble” didn’t have the same impact has its predecessors, it is still a very satisfying album and it’s a John Sykes album I still listen to today.

We All Fall Down

From the second Blue Murder album “Nothin’ But Trouble”.  Sykes is channelling his Phil Lynott inspirations.

“Well Louie lost his daughter
Down behind that shack
The sweet brown sugar took her
And she did not make it back
It’s another form of suicide
Now I know the reason why I’m runnin’ “

You can imagine Phil singing it. The track had limited impact upon release, the album was a stiff, but the song lived on in live performances.

Cry For Love

“You promise heaven, but hell is all I see
(Mojo rising on the wind)
If there’s a lord above
Come rescue me
(Mojo rising on the wind)”

Any song that starts off with the above lyrics has my attention. “Cry For Love” is another derivative version of the “Valley Of The Kings” and “Still Of The Night” style that John Sykes is renowned for, however it doesn’t sound like a forgery.

Runaway

The song has a clichéd lyrical theme that was done to death in the Eighties, with Poison’s “Fallen Angel” and Bon Jovi’s “Runaway” being two notable examples. Still Sykes makes it sound original and heartfelt.

Then the shift from rock to grunge happened and Sykes was categorised as a rocker and a shredder. And by 1994, John Sykes is without a record deal.

What does he do next?

He goes solo. In a gatekeeper controlled market, interest in John Sykes was still high in Japan and Europe. The U.S market got pushed onto the grunge and alternative band wagon. Hard Rock fans had to pay top dollar for imports to satisfy their musical needs. The brand changed from Blue Murder to Sykes for 1995’s “Out Of My Tree” album. The line up included Maro Mendoza on bass and Tommy O’Steen on drums. The same musicians he used to cut the “Nothin’ But Trouble” album.

Soul Stealer

It kicks off the album. It was available as an import in Australia for more than $80 dollars. That was the beauty of geo-restrictions. Higher priced products. I didn’t hear this album until Napster hit in 1999 when I downloaded it illegally.

That bluesy groovy riff that kicks off the song just grabs you from the outset. Musically the whole song is solid but the lyrical message of a black hearted woman turning your world over was dated and out of touch. But that lead break. It is typical John Sykes shred. And very melodic.

I Don’t Wanna Live My Life Like You

A classic and it is the punk attitude that grabs your attention.

Why?

Because it is anti to what John Sykes is known for. Don’t get me wrong it still has all the technicality of a John Sykes song. The only difference is that Sykes found a way to make it sound simple and catchy. The song was way ahead of its time. And the lyrical theme was perfect. Sykes rewrote the song with “System Aint Working” from 1997’s
20th Century Heartache”.

Standing At The Crossroads

It’s Jimi Hendrix crossing the road with Free/Bad Company.

Jesus and Mary

Another song that is musically brilliant. The groove and the Kashmir chromatic bass line connect on so many levels however the lyrical theme about evil thoughts and a body buried in a cellar just doesn’t connect at all.

Black Days

It comes in at number 6 on the album and what a song. It’s the piece de resistance. First, the riff hooks you in and the John Bonham style drumming gets the foot tapping and the head nodding. It’s pure classic rock. The groove behind the music is undeniable. There is a guitar and drum call and response section before the solo breaks out. In 1995 no one had a chance to hear this song as the album was only available as an import outside of Japan. If you like what Sykes did to “Crying In The Rain” then you would love this song.

Do or Die

If it sounds like you have heard this song before, you have. It is a derivative version of “We All Fall Down”. But this is a classic John Sykes tune. It has all of his guitar styles especially the palm muted pentatonic riffs that go back to his Whitesnake days. Actually some of the stuff he does can be linked back to the NWOBHM. The track comes in at number 8 so you had to go deep into the album to hear it. And the vocal melody is another ode to Phil Lynott.

Cautionary Warning

From 1997, listen to the instrumental version. You cannot help but visualise that you are driving on the open road with the song cranking. And the thing is most people would not even know that it is John Sykes or they would not even know of him. It was the opening theme song of the Japanese anime TV series called “Black Heaven which is about the middle-aged members of a short-lived heavy metal and their unexpected role in an alien interstellar war.

The lyrical version is also a worthy listen.

Look In His Eyes/20th Century Heartache

It’s a good one/two punch from 1997’s “20th Century Heartache” album. This is the album when the complete switch happened to the Phil Lynott style of singing. Both songs have this punk attitude. At the end of the guitar solo in “Look In His Eyes”, listen how he uses his control of pinch harmonics to make his guitar sound like a siren. On a side note, Sykes was doing pinch harmonics with wide vibrato way before Zakk Wylde made it his trademark.

2 Counts

Again Sykes is on a groove mission. Musically brilliant, lyrically not so much.

Defcon 1

Musically, it is classic Judas Priest meets Ace Of Spades Motorhead.

Till The Day I Die

It’s John Sykes in Aerosmith mode. It’s from the “Loveland” album released in 1997.

From 1994 to 1997, John Sykes was in the “create constantly” cycle. Hell that is the modern paradigm today. He kept on making music. Some of it was good and some of it wasn’t. However that wasn’t the intention. He was creating so that he is not forgotten. The key to survival in the music business is to be remembered.

We Will

Six years between albums. Sykes toured as Thin Lizzy as a tribute to Phil Lynott in between. He got lost making a living. He went on the road with Thin Lizzy for financial reasons. “Nuclear Cowboy” came out in 2003. There was a change in sound however there are still enough Sykeisms in there to bring it back to the classic rock groove that he is renowned for. This is the opening track and it surprised a lot of us with the use of samples and drum machines. It was a bold and brave attempt to sound current however if you hear this song today, those samples and drum machines make the song sound dated.

Talkin’ Bout Love

The vocal melodies and the music is hooky and poppy.  One of the most adventurous songs.

One Way System

Another derivative version of “I Don’t Wanna Live My Life Like You”, “Look In His Eyes” and “20th Century Heartache”. A worthy addition to the list and it is as close to the old Sykes you will find here.

I Wish It Would Rain Down

Has an unbelievable Parisienne Walkways influenced solo. It is the ballad of the album and a good one at that.

And since 2003 it has been a long time between albums.

Standard