A to Z of Making It, Music, My Stories, Unsung Heroes

The Arc

All of our favourite acts have an arc, their popularity comes and goes, no matter how talented they might be. Sometimes it’s got nothing to do with the quality of their music, rather the scene just changes. The fans will let them come back once. Our devotion and the pull of nostalgia are the reasons. After that, they need to stand or fall based on the quality of their work.

Machine Head had a brilliant debut with “Burn My Eyes”, then stumbled a bit with “The More Things Change”, “The Burning Eyes” and “Supercharger” only to return bigger and better than ever with “Through The Ashes Of Empires”. After that they have stood tall based on their quality of their work. Just look at the releases that came after in “The Blackening”, “Unto The Locust” and “Bloodstone And Diamonds”. For me, being a fan since day dot, those stumbles that other people see are all part of a bands evolution.

A favourite band of mine from the Eighties was Ratt. I really liked the DeMartini/Crosby guitar team. So they came onto the scene running out of the blocks with “Out Of The Cellar”. They kept the momentum going with “Invasion Of Your Privacy”, “Dancing Undercover” and “Reach For The Sky”. They then started working with Desmond Child on the “Detonator” album and even though it moved units, it was seen as a stumble. Then the band imploded and they never really came back as a recording force. A 1999, self-titled album came out that did nothing and “Infestation” came out in 2010 which to be honest, based on the calibre of players involved, it was a dead set let down. It looks like “King” Crosby (RIP) was the X-Factor behind Ratt’s success.

Motley Crue had notched up a lot of wins and then in 1992 they dropped a bombshell and Vince was out. They dug in deep and delivered a stellar album in 1994, with John Corabi on vocals, however the market didn’t reciprocate. Blame the times, blame the change of vocalist, blame the lack of record label support. Then Vince was back in and “Generation Swine” followed that further alienated the majority of the fan base with its industrial leanings. Then Tommy was out and “New Tattoo” followed which led to a club tour and talks that the band was washed up.

No one saw the comeback that would come on the backs of “The Dirt”. The “Carnival of Souls” tour with the original band captured that new-found fame and a whole new generation of fans along with the old generation came out to see the Crue. This was followed up by the excellent “Saints Of Los Angeles” album in 2008 and their arc was complete. And now instead of standing or falling based on their new musical output, Motley Crue decided to not participate in making an albums worth of music. We got a single in 2012 and maybe another single will follow next year.

And in 2014, new music is a common theme of contention with artists. Musicians are digging down deep and delivering what they believe is their best work and without the usual old sales metrics not truly capturing the impact of the new music, they believe that the reaction to their new music is…nothing.

In some cases that might be the truth. And in this confusion and fragmented music industry they find it hard to keep soldiering on. But the truth is if they are good, they will have fans that will believe in them. It may not be the platinum armies that the MTV generation grew up with, but just because a musician doesn’t break through to the masses that does not mean they should change direction. A lot of the times it takes a while for the marketplace to catch up with what a musician is doing.

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Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories, Unsung Heroes

Bloodstone And Diamonds vs The Journals

So I listened to “Bloodstone and Diamonds” quite a bit over the last few days. It’s a solid album.

“Now We Die” is a great way to kick off the album and a relentless tour de’force. I like the connection that it makes to “Halo” during the solo section and the slow ballad like aftermath that builds up again to an epic conclusion.

“Killers & Kings” is like an oldie but goodie by now. It has been doing the rounds for a while now. A demo version with a cover of the Ignite classic “Our Darkest Days / Bleeding” was made available for Record Store Day. I picked up all 4 Tarot Cards releases.

“Ghosts Will Haunt My Bones” will be seen as a metal CLASSIC. It’s got an Iron Maiden “Paschendale” style intro. Then it goes into a Pantera/Black Sabbath style groove. Verses are sung like the Deftones however it still has the classic “Paschendale” guitar line. It’s working title was “DokVanSchenkerSnake”. I am assuming the names mean Dokken + Van Halen + Michael Schenker + Whitesnake. I think that sums up why I like it.

“Night Of The Long Knives” makes it a one to four knockout punch combo. Can’t say I’m a fan of the Manson lyrical content, however the melodies and the music are just pure speed.

“Sail Into The Black” is another “Descend The Shades of Night”. The knockout punches keep on rolling. Especially when the distortion kicks in. The lead break is also a song within a song composition.

“Eyes Of The Dead” kicks off with a sinister “Black Sabbath” style opening. Then it kicks it up. “I am no longer alive” screams Robb. This is the track that was titled “Ojos De La Muerte”, which actually means Eyes Of The Death.

“Beneath The Silt” is down tuned and heavy as lead. I really dig this song. It’s got a sick groove and the vocals are very dreamy atmospheric like in the verses with the typical Robb Flynn aggression in the chorus.

In his Journals, Robb stated that “Beneath The Silt” reminds him of “Elegy” from “Through The Ashes Of Empires”. The song is tuned way down to F# and it has all of those Machine Head trademarks, ala- the beginning of “Ten Ton Hammer”. Then there was the whole “Beneath The Silt” journal post, which was pretty depressing and dark. However with every black cloud there is always a silver lining.

“In Comes The Flood”, Rob’s ode to “America”.

“Damage Inside” was mentioned by Robb via his General Journals. The guitar is all Dave McClain from an MP3 he recorded years ago. The band tried to re-work it a few times, but somehow it was never as cool as the very first pass that McClain did on his laptop. So in the end what we hear is that lo-res MP3, with keys and vocals added. This is the way Flynn described the vocal take in his journals;

“I woke up it was raining on the patina copper rooftops outside my window. It was a pleasant sound. A church was down the street, and on the hour the bell would toll. It’s a beautiful city and looking out every morning with a gloriously mild hangover, looking at the patina and gold rooftops, listening to the rain, it was inspiring. I needed to write the lyrics and sing on one last song on the record, a really mellow piece that Dave had written and played guitar on, and that Jordan Fish and I had worked out a keyboard arrangement on. I named this track “Damage Inside.” Our friend Biffen had booked us time the next day at a studio called Top Floor studios, and that morning I woke up, wrote the lyrics on my iPhone notes, a lot of which were what I was experiencing in Gothenburg, the first lines I wrote were:

“The bell tolls on as the rain comes down
On my face the drops they sound
I slowly melt into grey abyss
Depression and her endless kiss”…

I walked over to the studio cross the street from the hotel, and sang the vocals. I free-styled the rest of the lyrics, making it up in the booth. And somehow, after 2 nights of quality raging in Gothenburg, my voice had this perfect vodka and cigarette “rasp”, I don’t know if I could have gotten it otherwise. It was exactly how I’d envisioned it, even though I had no idea how was going to end up.”

Love the narrative more than the actual song at this moment. It just felt that it needed that extra five minutes to it, to make it complete.

“Game Over”
That intro man brings memories of Judas Priest and Iron Maiden. I felt like throwing my work table outside the window the first time I heard it. Then the Chorus kicks in and it’s like a punk song. Brilliant.

From reading the journals, I wonder if this is the song that was formerly known as “Blazing Saddles” that just wasn’t working and on the 2nd to last day of rehearsals McClain and Flynn deconstructed “Blazing Saddles” into a far simpler structure. As Robb noted, “Less of a Slayer/Slipknot vibe, and more of a “Screaming For Vengeance”-era Judas Priest feel to it. Appropriately, it has now been given the working title: “Simmering Saddles”.

Or is it “Sharkbite Days Revisited”.

“Imaginal Cells” is the “Real Eyes Realise” song that Robb Flynn has been talking about. It’s a cool song musically however I would have loved to hear some vocals on this. The audio collage is of spoken word snippets by Dr. Bruce Lipton and Steve Bhaerman, taken from their audiobook “Spontaneous Evolution”.

“Take Me Through The Fire” ends the album but it doesn’t have the same effect as the previous closers, in “Descend The Shades Of Night”, “A Farewell To Arms” and “Who We Are”.

I am still keen to find out which titles “Sharkbite Days Revisited”, Falsetto Sunrise” and “Riffnado” ended up being.

Also the final track listing should have been as follows;

Now We Die
Killers & Kings
Ghosts Will Haunt My Bones
Night Of The Long Knives
Beneath The Silt
In Comes The Flood
Game Over
Sail Into The Black

It’s a killer package.

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A to Z of Making It, Classic Songs to Be Discovered, Music, My Stories, Unsung Heroes

Digital Summer Compendium

Digital Summer

Who?

It’s criminal that a lot more people don’t know of them however there is a certain part of the U.S that does. And that seems to be growing a little bit at a time. The original three from 2006 are Kyle Winterstein on vocals, Ian Winterstein on guitar and Anthony Hernandez on bass.

It actually all starts with Kyle Winterstein. One of his bands “Shaded Grey” fell apart due to pregnancies, coke addictions and alcoholism which led to Kyle getting a real job with the fire department as an EMT (Emergency Medical Technician). But, he never stopped writing. And then fate would have it that his brother’s band “ADL” would also fall apart, which offered Kyle a guitarist and a bassist and with the addition of Kyle’s old guitar player, Digital Summer was born.

Forget You

Start here. It’s the opening track from the fan funded “Breaking Point” album released in 2012. The “Kickstarter” goal was $25,000 and the band ended up raising over $50,000.

The track features Clint Lowery from Sevendust. From a rock perspective, the song is heavy, angry, to the point and very catchy. The intro is like a car crash and it is the perfect energy for the live arena.

“Shut your mouth
I’m done listening to you”
It’s over, it’s over
I’ve had enough were through
I’m taking back
The person that I used to be
Before these scars
Before your lies
“So fuck you, forget you, goodbye”

The last line seals the deal. It is simple and it makes the point pretty clear. The end result is that “Forget You” is burned into my DNA. I have played it over and over and over again.

Counting The Hours
It is the title track from their 2010, album. This song is more rooted in the alternative metal sound. While “Forget You” is more frantic, “Counting The Hours” is slower and groovier. You can hear the Sevendust influence.

“There’s nothing like an apocalypse to open your eyes”

What a great protest lyric!

Just Run
Another up-tempo, frantic and angry track. Even though it is from the “Counting The Hours” album released in 2010, it’s lyrical theme is very similar to “Forget You” from the 2012 “Breaking Point” album.

Keep on talking we’ll find out
What you’re made of

Did you know that angry music can actually make you feel better? It brings out the emotions necessary to cope with a negative situation. And when you hear someone else tearing into a person that wronged them, you know that you are not alone in the world. You know that others feel the same pain that you feel.

Wanted To Love You
The foot is off the accelerator. It is a ballad from the 2012, “Breaking Point” album and in my opinion it is one of their best ballads. It’s about the feel, the plaintive vocal that showcases Kyle’s voice, the sampled music echoes and the digital delayed guitar lines in the chorus.

These city streets reflect my thoughts and moments that should have been with you

You feel consoled when you hear it. It’s a haunting song that made an undeniable impression upon me.

I’ve wanted to love you for so long
I just need to
It’s the only thing left
That this empty heart can do

Suffocate
It is from their 2007 debut album, “Cause And Effect”.

Another day, another sunrise
Calls to me
Saying get out of this place

The place can be a relationship, the town, your occupation or just a real shitty situation. With each new day, there is a new hope. Carpe Diem, I say.

Disconnect
The opening track from “Cause And Effect”. Everyone can relate. We’d experienced love and the disconnection therefrom

Disconnect me
From this awful dream
This world is not designed for me
I reject this reality

We are constantly connected today in our lives. That is where the world is at right now. That is why this song connects. We have all wanted to disconnect for a while when things go to shit.

Breaking Point
The title track from their 2012 album because the breaking point is where everyone was at. They either had to band together  or it was just going to fall apart.

I’m on a downward spiral
Past the breaking point

We’ve all been there at some point in life. I feel the lyric, the message. In my case, the breaking point led to the band falling apart. The drummer had two kids from a previous relationship. His current partner had one kid from a previous relationship. Then his ex had two kids with her current partner and the drummers current partner wanted to have a kid with him. He was bringing his shit into my life and I didn’t like it.

To top it off, the bass player just had a baby with his current girlfriend. He also has a kid from a previous relationship. The bass players current girlfriend also has three kids with two different dudes and due to her drug addiction, had those kids taken by the Department Of Community Services.

To top it off even more the vocalist was torn by what his parents wanted, which was a degree and a well-paying job versus his desire to be a musician. So his focus shifted from the music to “why aren’t we making millions”. I was at the breaking point alright.

So Beautiful, So Evil
Another track from the “Counting The Hours” album.

She’s so beautiful, so evil

It is lost deep within the 16 song album however it is a great track with excellent dynamics. Love that guitar melody line in the Chorus.

Use Me
Another track from the “Counting The Hours” album. Morgan Rose from Sevendust makes an appearance on drums.

Put our problems behind us and just for this moment pretend everything is alright
Let me use you…. And I’ll let you use me
Let me use you…. To forget these memories

We all have this incredible urge to connect with a soul mate because no one wants to be lonely. Life is about the yin and the yang. You can’t be happy without being sad.

Sick Inside
It is from their 2007 debut album, “Cause And Effect”.

I can see right through,
Your distorted views
I know whats underneath
Its nothing real

Relationships that go bad are like a locust swarm on green fields. The person that leaves the relationship, leaves you stripped of resources both financially and mentally. We always take a while to see through the masquerade because we don’t want to be lonely.

Love And Tragedy

It is also from their 2007 debut album, “Cause And Effect”. It’s got movements and breaks. It’s atmospheric and it’s progressive. It’s catchy and groovy and listen to that guitar sound!

The waves crash down all around me
And consume all the air I breathe
The sirens sing to me in my sleep
A familiar song of love and tragedy
But the sun wont shine were the shadow grows
Yet my heart beats still, so tell me is this real
Tell me is it real

It’s all about the flood, washing away our sins. As I mentioned before, the yin and the yang. How can you know what love is if you haven’t experienced loss and tragedy.

While The City Sleeps
Another track from the “Counting The Hours” album. The song is a modern-day take on a clichéd theme from the Eighties. Bruce Springsteen said it in “Born To Run”, The Animals said it first with “We Gotta Get Out Of This Place” while Journey told everyone to “Don’t Stop Believin”. The song is honest, sincere and inspiring.

While the city sleeps
We’ll make our way thru the night
Taking nothing to remind us
While the city sleeps
We’ll leave this world behind
Hoping they never find us.

No one has to know
We’ll just get up and go
Only guided by the night the stars and the road
With the destination nowhere
We don’t care
As long as it’s
Anywhere but here

They went out and set up their own label in Victim Entertainment which gives them a power to control their destiny. It’s a more difficult road. From a business perspective they would make more money as independent artists than they would on a major for a band of their size and stature. They turned down every record deal because they didn’t like the terms offered. They didn’t have the luxury to buy themselves onto a tour, which is known as a “buy on”.

But they had a work ethic and a business plan.

For Digital Summer another breakthrough came via Sevendust when Kyle became friends with Morgan Rose. The tour they did with Sevendust after that was a turning point. A management deal with “In De Goot” followed. SiriusXM Octane was willing to take a chance on an unsigned band.

The music industry is a brutal industry and the odds are stacked against the artist. Even if you’re the greatest musician, it doesn’t mean that people will hear you or care. And at the moment there is no shortage of bands trying to make it, with zero business minds.

This is not the ’80s. The industry has changed so much, it’s a different game right now.

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A to Z of Making It, Music, My Stories, Unsung Heroes

Music Is All About Change

The new music industry is all about change.

Do you think that if you pull your music from Spotify that it is not available on YouTube with ad support (which means income) and with no ad support (which means no income).

The new music industry is about exploring different business models and seeing which one works for you.

Black Veil Brides had a Pre-Order pledge campaign for their new album and the perks on offer just kept on getting sold out. First week U.S sales are anaemic at 29,925 however does that mean that the album is not popular or that it is not a success. Go on YouTube. The BVBArmyVEVO account shows 2,206,786 views for the “Heart Of Fire” video, 1,208,958 for the “Faithless” audio and recently a clip went up for the ballad “Goodbye Agony” and that has already accumulated 464,059 views. Compared to their big song “In The End” with 36,560,728 views, you can see that the fan base is experiencing the band in many different ways. In this case, the band and their team (record labels, managers, accountants, lawyers and publishers) are making money from the Pledge Campaign, YouTube views, streams on other services, physical sales, mp3 sales and radio plays.

Coheed and Cambria had a vinyl remastered re-issue of “In Keeping Secrets Of Silent Earth” which sold out its first pressing and then they went on a sold out commemoration tour of the album. They are remaining relevant even though their last album came out in February 2013. For them, 2014 was all about touring, vinyl sales, special edition live box sets and merchandise.

Basically new business models from bands are reshaping the way music is marketed and distributed. There are countless new artists emerging and there are countless new ways for fans to listen to those artists.

The music industry of the past consisted of great control. Distribution in those days consisted of record stores. Technology has made way for new opportunities, thus creating new models. The internet has eliminated a lot of past costs within the music industry; this goes for the way music is recorded, the format of music, the marketing, and especially the distribution outlets. New models have taken away the control aspect.

Digital Summer recently asked a Facebook question to their followers about how does everyone find new music. They wanted to know how their fans had heard of them and where they usually hear new music they like? I went through the comments and grouped them into categories.

Radio like Sirius XM Octane, local terrestrial stations, Pandora, Slacker Radio, iHeart, etc got 137 votes for 26%. At this point in time radio is still the best way to get your music out there. However it is the Live show that seals the deal for the band.

Live Shows especially comments around the opening slot that they had on the current Volbeat tour got 121 votes for 23%. It looks like the band really delivers on stage. Also the comments kept on saying that the band members took time out to meet newly converted fans and showed them where they can get free downloads of the band’s music. It’s all about connecting with fans folks.

Word of mouth from fans or band members got 63 votes for 12%. With the internet connecting everyone, I expect this to be more relevant.

YouTube via the algorithm suggestions got 57 votes for 11%. The tech industry is fragmented. When you combine the platforms like YouTube, Spotify, iTunes, Twitter, Facebook, Instagram, MySpace, Online publications, other online platforms and Amazon, you get a 37% reach from the Techies.

Spotify via the similar artists feature got 30 votes for 6%

Twitter via the band members following someone and that someone goes on to check the band out got 25 votes for 5%.

iTunes via the Genius or suggestions based on previous purchases got 25 votes for 5%.

Promotions like having cool looking merchandise, flyers, giving away free demo CD’s, having their stickers plastered all over town, endorsement companies, music stores got 16 votes for 3%.

Other Online Platforms like Reverbnation, Soundcloud, Google Play, XBOX Music, Last.fm, Gaming Music Videos got a combined 13 votes which also equates to 2%.

Instagram via the band members liking photos posted by users or following users got 10 votes for 2%. This was a surprise, however the work that the band members have done on this site is astounding. One fan commented that they are a Gemini Syndrome fan and when they posted a photo of Gemini Syndrome on Instagram, one of the Winterstein brothers liked the photo. The soon to be fan, clicked on his account, saw they had a band, checked out the band and then became a fan.

Facebook and MySpace got 10 votes each for 2%. Goes to show that while Facebook is a good tool for connecting with fans once you have them, it is not a good tool for finding new fans.

Online publications like Stereogum, Loudwire, Jango, Revolver, Ultimate-Guitar got 6 votes for 1%. This is another fragmented industry. The online publications offer no substance, no personal opinion. It’s just all thumbs up, pat my back and I will pat yours style of reporting.

The Pirate Bay/Torrents got 4 votes for 1%. Looks like copyright infringement is not such a big issue.

Amazon got 3 votes for 1%. This is how I found out about the band. Their “Counting The Hours” album came up with bands I might like based on my purchases.

So what does tell any new artist trying to build a career in music.

Be ready to change on the whim and be ready to try different ways of promoting, connecting and marketing your music.

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Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories, Unsung Heroes

Vivian Campbell Compendium

In June 2013, Vivian Campbell announced that he had Hodgkin’s lymphoma. In November 2013, Campbell said he was in remission from the disease. Then the cancer was back and Campbell is undergoing stem-cell treatments for it. In the meantime, Trixter’s Steve Brown will be filling in for at least four shows while Campbell undergoes treatment.

Killing Time
The first time I heard “Killing Time” was when I purchased the single for “The Unforgiven” from Metallica. So I went looking for the original band’s version which back in 1992 proved impossible. Sweet Savage was Vivian’s first band at the age of 16. The guitar styling’s included a heavy dose of Thin Lizzy with blues inspired leanings courtesy of Rory Gallagher, Jeff Beck and Gary Moore with a quickened punk-escue tempo. Add to that mix the Northern Ireland upbringing of the members. Two members were Catholic and the other two were Protestants. That was Sweet Savage and with time they became seen as one of the true unsung pioneers of the New Wave Of British Heavy Metal.

As bands from the NWOBHM started to break out and make it, Sweet Savage were still knocking on every door and exhausting all their possibilities. By 1982, Campbell knew Sweet Savage was not going to make it. Determined to make a living playing guitar, Campbell actively looked for another gig. Sweet Savage never made it big but in a way they did, they just changed their name to Metallica.

All of our heroes need to start somewhere and it was through Sweet Savage that Jimmy Bain heard Vivian play.

Rainbow In The Dark
He co-wrote “Rainbow In The Dark. 1983 was a big year for the rise of heavy metal and hard rock as a commercial force. While “Holy Diver” and “Stand Up And Shout” (which Vivian didn’t co-write) warmed up the fan base it was “Rainbow In The Dark” that mobilised them and sealed the deal. After the “Holy Diver” album went gold in the U.S., Campbell gave his father the framed gold album, which he hung proudly in his office. In relation to money, the road crew was making more than what the band was making.

The Last In Line
One year later and you are hearing another masterpiece. That guitar intro, the vocal, it’s like we were all children stepping out in the big world and never knowing if we will come home, but the magic we feel at that moment is worth a lifetime. The power of rock and roll. Once upon a time, music was the anti to the establishment. Forget the Top Forty charts, they were nearly meaningless for metal and rock bands until MTV took a stranglehold. The bands had hit songs but those hit songs lived in our hearts and minds as well as on the concert stage.

Egypt (The Chains Are On)
And the final track on album has an undeniable guitar riff. It is slow and all about the groove. And then there is Dio’s dreamy vocal. Now that is a rock star.

King Of Rock ‘N’ Roll
Another year later takes us to 1985 and this is my anthem…

Sacred Heart
The title cut off the third album, a satisfying cut that is made special by its nod to classic rock. But this was ’85, and bands like Metallica, Slayer and Megadeth started making an impact. And unfortunately, the band at this time couldn’t replicate the quality of the first two records. Was it the money equity issues or something else? And when you talk about the band Dio, you talk about the classic line-up, one of the best in rock and roll.

Stars
This would burn up Spotify if released today as the whole pop market is built around telling teenagers that they are stars. It’s written by Dio, Campbell and Bain however Campbell and Bain where the initial drivers. Stupid record label politics delayed the release of the song until 1986 which diminished its impact.

Campbell has stated in numerous interviews that his departure in 1986 stemmed mostly from Ronnie’s unfulfilled promises of equity ownership in the band after the third album. It was the difference between being a salaried musician and dividing up a pool of performance revenues and royalties in the millions.

There is a YouTube clip where Ronnie James Dio says “I hope he f***** dies, he is an asshole.” Dio further goes on to tell the eager autograph hunters if they have heard some of the things that Vivian has said about him. And then Dio answers his own question, by saying that Campbell called him the most despicable human being and from listening to it, Dio believes that Campbell should be grateful because Dio believes that it was him that made Campbell a star. Basically, money is the root of all evil.

Vivian then hooked up with Whitesnake in 1987, and played on the bands most successful world tour ever. However he didn’t stay with the band because when it came time to submit music for the follow-up album to the mega successful 1987 album, Campbell saw that he was not needed. During this time the past came knocking again. Wendy Dio called to see if he was interested in joining forces with Ronnie again. However the bitter split over money still lingered and nothing eventuated. So by 1989, Campbell was out of another band. A production gig came up with Riverdogs and a Lou Gramm appearance on his solo album. The production gig led to Vivian becoming a permanent member in Riverdogs, who released an album to critical acclaim but had lacklustre support from their record label. The Lou Gramm appearance led to “Shadow King” Lou Gramm’s new band, which had limited success, and Gramm eventually returned to Foreigner.

Water From The Moon
It’s from the Riverdogs debut. It is track two on side 2 of the LP version or track number 7 on the CD. It was also the B-side to the “Toy Solider” single. You had to go deep into the album to hear it. The song is written by Vivian Campbell and Rob Lamothe. Rob Lamothe on vocals sounds like a cross between John Mellencamp, David Coverdale and Paul Rodgers.

I picked up the “Riverdogs” album along with the “Shadow King” album at a second-hand store for $4. It’s totally forgotten today. The classic line up was Rob Lamothe on vocals/guitars, Vivian Campbell on guitars and Nick Brophy on bass. It came out on EPIC Records and it fizzled out due to lack of label support. It was a big step away from the 80’s metal/glam genre and more of a nod to the gritty rock albums of the 70’s. However, the label marketed it as another hair metal album and then a week after its release they shelved it.

And of course there’s outstanding guitar playing from Vivian Campbell. Not only is the guitar playing phenomenal, it is full of emotion and feel. Also credit deserves to go to bassist Nick Brophy who stepped aside as the lead guitarist to make room for Vivian Campbell.

The only way I knew about Riverdogs in Australia was via interviews in the Guitar Magazines with Vivian Campbell. Otherwise they didn’t get on radio or any store promo whatsoever. So if people don’t know about it, how can they invest their time in it.

Shadow King came next. The members included Foreigner lead singer Lou Gramm, guitarist Vivian Campbell, Lou Gramm’s former Black Sheep and then future Foreigner bandmate bass player Bruce Turgon, and drummer Kevin Valentine. Bruce Turgon, was the secret ingredient, being a long-time friend of Lou and co-writer of the majority of the songs. Vivian actually co-wrote a couple of songs however the majority Lou Gramm and Bruce Turgon wrote the majority of the album. While other “supergroups” like Bad English and Damn Yankees were tearing up the charts, Shadow King got ignored. It’s a forgotten release by one of rock’s greatest vocalists.

They released a self-titled album in 1991 on Atlantic Records. Keith Olsen was on hand to produce. My other favourite tracks like “What Would it Take”, “Once Upon a Time”, “Anytime, Anywhere”, “Don’t Even Know I’m Alive”, “I Want You”, “This Heart of Stone” and “Danger in the Dance of Love” are written by Bruce Turgon and Lou Gramm.

Russia
Great acoustic playing and vocal melody – what is the lyrical message… It comes in at track 10 and it’s written by Vivian Campbell and Lou Gramm. It’s actually the only song that has a Campbell co-write.

One Dream
From 1991, a classic AOR gem. From the delayed guitar intro, to the Bad Company style verses, to the Def Leppard style choruses, the song is brilliant throughout. Add to that mix the brilliant voice of Lou Gramm and you have a classic rock song. Vivian Campbell delivers a stellar lead break as well. It’s a shame it got lost in a crap movie soundtrack. For the uninitiated it was on the “Highlander II: The Quickening” soundtrack.

Shortly afterward, Vivian Campbell announced he was leaving Shadow King to join Def Leppard. Although replacements were considered, the band members eventually went their separate ways, with Gramm and Turgon joining the reunited Foreigner in 1993.

That first year, Campbell was a salaried player. Then by the “Slang” album he became a full-fledged partner in the band.

Work It Out
“Work It Out,” is one of the more quality songs on “Slang” which came out in 1996. It’s got that cool tremolo guitar line happening throughout the start and a very heavy leaning towards a certain Scottish band called “GUN” and their song “Better Days”.

It was bittersweet. “Slang” was the first Def Leppard album that did not achieve platinum success in the U.S. It was too much in left field. Radio stations wouldn’t play Def Leppard because the songs from the new album did not sound like Def Leppard. They also wouldn’t play the old songs because they represented the ’80s.

Truth
It’s also a Vivian Campbell composition. The album version has nothing on the demo version. That is where it was at. It rocked and it rolled. Great guitar intro, but that overall industrial drum sound just doesn’t sit right with me. Then the whole Eastern Arabic lead break and breakdown reminds of “The Tea Party” which is a cool connection.

The “Slang” album was quickly forgotten. The ’90s was a tough time for all the Eighties rock bands. Some broke up and some just gave up music all together.

To Be Alive
The band’s next record, “Euphoria,” went gold in the U.S. It featured Campbell’s song, “To Be Alive,” from his solo band, “Clock” and their album “Through Time”, and a return to their signature sound. It’s got beautiful guitar playing and that classic major key feel from songs like “Two Steps Behind” and “Hysteria”. Great ballad and great lyrics. The songwriters are listed as Vivian Campbell and P.J. Smith.

Paper Sun
It’s 1999 and the recording business is in the throes of Limp Bizkit, Britney Spears and every other act that didn’t have roots in the Eighties. This is a song that just screams “HEAR ME”. It is a forgotten Def Leppard classic. From start to finish it is a masterpiece. It’s written by Vivian Campbell, Phil Collen, Joe Elliott, Rick Savage and producer Pete Woodroffe.

Guilty
Up tempo derivative version of “Hysteria” merged with “Animal”. It is written by Phil Collen, Rick Savage, Joe Elliott, Vivian Campbell and Pete Woodroffe

Day After Day
Another forgotten Def Leppard gem. How good is that break down riff before the solo and then that solo is a nice little song within a song composition. This one is written by Phil Collen, Joe Elliott and Vivian Campbell.

Then came “X” and outside hit makers were brought in, but unfortunately the vocal melodies just didn’t do justice to the excellent music. When I picked up X with the black background cover and the white X, I had in my head that it would sound something like Bad Company’s self-titled debut, as I was really hoping that Joe Elliot would try to push his voice in more of a Paul Rodgers/John Mellencamp direction. It wasn’t to be.

“Songs from the Sparkle Lounge” was done rather quickly compared to Def Leppard standards and it stands as a favourite of Viv’s. However it is another forgettable album. The Vivian Campbell cut “Gotta Let It Go” has a cool and very heavy “Have A Nice Day” chorus.

Vivian Campbell still has more to say, so here’s to a speedy recovery.

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Unsung Heroes

Music Lives Because Of Sharing and Copying

We all want to first and foremost SHARE something. If you go to Facebook, people are sharing their day and their lives. Go to any internet page and you will see people sharing photos, writings, music, opinions, stories, etc. And all the things that we share are all free. We do it for free.

However, the recording industry will say that artists cannot survive without being paid. What the recording industry is saying is that the recording industry cannot survive if they are not getting paid. Artists NEED to create. And there are artists who WANT to make money from those creations. And a few of them actually CAN make money from their creations.

As always, there are lots of bands created every day. Only a few survive. Only a few of them make enough money to live. And only a very little few of them make a lot of money. That has always been the same. We know of Motley Crue, but how many bands were there in L.A at the time? How many of them have we never heard of? We know of Metallica, but how many bands were there in San Francisco at the time? How many of them have we never heard of? We know of Accept and Bonfire from Germany, but how many bands were there in Germany at the time? How many of them have we never heard of? Get my point.

The difference now is that musicians can reach many more people and they don’t need a whole industry for that, and the industry is frightened about it.

Music will always exist along with people’s need to share it. The fact that we have music alive today is because it was shared and copied from day dot.

Music is about beauty and beauty has no real set price. For super fans, that beauty could be worth thousands of dollars in music, merch and concert purchases. For others, the beauty could be worth a few dollars and for others that beauty could be worth just the enjoyment.

If we listen to a song and we like it, we will listen to more songs. We could purchase a CD, we could download an album, we could purchase a ticket to a show or a T-shirt. Hell, we could even fan fund the next recording. That is how the fans build social communities around their favourite acts. They chat about them to another person. Then they share the music that they love. And once upon a time, there was no law forbidding this. Information was exchanged freely. However when the entertainment industry kept on growing, and when they kept on getting the governments to pass laws to give the industry a monopoly, that is when the repression began.

I bet no one has heard about Paulo Coelho. He is one of the best-selling authors and a few years back he decided to create “The Pirate Coelho”, an non-official fan page that allows people to download the full texts of his books in different languages. And guess what happened. He started selling more books now than ever. Guess you need to balls to try something that is unknown.

In bands, this is a difficult card to play because band members very rarely see eye to eye, so as soon as something goes astray there will be one band member that will start throwing the blame at another band member.

 

 

 

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A to Z of Making It, Music, My Stories, Unsung Heroes

We Can Learn A Lot From History

I just finished reading Stephen Pearcy: Ratt and Roll. I don’t recommend it. It is the typical I got laid a thousand times and did drugs a thousand times ego trip. The disintegration of Ratt and the tough times of the Nineties is glossed over. The way the songs came together, and the influences behind them is not even mentioned.  Like all bios, you get the usual ode to trying to make it and doing whatever to takes to make it. All of the bios show their main characters as driven and determined.

Anyway it got me thinking about the Eighties and it seems that we can learn a lot from history. Back then it was Michael Jackson’s “Thriller” and Bruce Springsteen’s “Born In The USA” that saved the recording industry from their self-inflicted recession. In addition, a certain technology called “Compact Disc” would bring riches that the labels had never seen before.

In 2014, it is streaming and digital services like Spotify, Google Play, YouTube, iTunes and Pandora that are saving the recording industry from their self-inflicted downfall. Expect a twenty year plus reign of streaming services which will bring riches that the labels had never seen before and then keep your eyes open for a new style of Napster to hit the digital services the same way it hit the recording industry. In the end, every monopoly falls.

In 1983, a band from England called Def Leppard showed the world what can be done when rock and metal is merged with POP. “Pyromania” was the result. In 2013, a band from Denmark called Volbeat is showing the world what can be done when rock and metal is merged with country and rockabilly. “Beyond Heaven, Above Hell” and “Outlaw Gentlemen and Shady Ladies” are the results and a massive victory lap for the band.

The Eighties had a whole cultural movement form around the metal and rock bands. Today, those cultural movements are around technologies and TV shows like “Game Of Thrones” and “The Walking Dead”.

In 1983, a few new players entered the metal and rock scene in Quiet Riot with their number 1 album “Metal Health” and Metallica with their speed metal “Kill Em All” album. Dokken was also releasing its first album called “Breaking The Chains”. In 1984, a band from New Jersey called Bon Jovi released their self titled debut, along with an L.A band called Stryper and their “The Yellow and Black Attack” and a band from Seattle called Queensryche issued “The Warning”. Meanwhile Quiet Riot, Metallica and Dokken all followed up their debut albums with album number 2 in “Condition Critical”, “Ride The Lightning” and “Tooth N Nail”. Actually for Quiet Riot it was album number 4 if you count the first two releases that had Randy Rhoads. It was the norm that bands would release new music on a yearly basis and we have come full circle again.

In 2013, Black Veil Brides released “Wretched and Divine: The Story Of The Wild Ones” and followed up that album in 2014 with their self-titled fourth album. Audrey Horne also released “Youngblood” in 2013 and in 2014 they released “Pure Heavy”. Buckcherry released “Confessions” in 2013 and “F***” in 2014. Adrenaline Mob released “Coverta” in 2013 and “Men of Honour” in 2014.

In 1983, Marillion, a progressive rock band from England started to the rounds as well with a “Script For A Jester’s Tear” and they followed it up with “Fugazi” in 1984. In 2013, Tesseract, a progressive rock back from England is starting to make some in roads with “Altered State”. Both bands have issues with lead singers.

In 1983, Ronnie James Dio broke away from the band format and released his first solo record in “Holy Diver”. In 2013, David Draiman broke away from the band format and formed a solo band called Device. Two of his other band members in Disturbed also released Fight Or Flight with the singer from Evans Blue.

Established artists like Kiss had a resurrection in 1983 with the Vinnie Vincent influenced “Lick It Up” album and ZZ Top also set the charts on fire with their synth heavy “Eliminator”. In 2014, established artists like Everygrey, Europe, Protest The Hero, Volbeat, Slash, Alter Bridge and Zakk Wylde are all experiencing up swings in popularity.

But in the end, no one knows what will connect with audiences. That is the beauty of music. History will show us trends and cultural movements that come about from music, but there is no way to predict what will connect and wouldn’t.

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A to Z of Making It, Music, My Stories, Unsung Heroes

The World Created By Black Veil Brides

I am listening to the new Black Veil Brides album. So far I am five songs in and it is pretty good. Stand outs from the first five are the relentless “Faithless” and “World Of Sacrifice” while the ballad “Goodbye Agony” brings back memories of Bruce Dickinson’s “Tears Of The Dragon”. They are one band that gets a lot of hate from the metal elitists. They look like girls, so how can they be metal. They play commercial metal, so they can’t be metal. They follow fads so they are not genuine and therefore cannot be metal. I have read it all and I continue to laugh at the reasons people come up with for not liking the band.

However, they just keep on keeping on. Whatever boxes they need to tick on their world domination plan they are ticking. And they are doing it by focusing on their world. They understand the game that no one can be the biggest and best in everything. They’ve found their own thing that they stand for and they are working for the fans that stand with them. We all know that successful artists are NOT loved by everyone. Successful artists are hated as much as they are loved. It comes with the territory.

Five Finger Death Punch have connected with the blue-collar working class, the extreme sports and the military class.

Coheed and Cambria have connected with the comic book rock culture and fans that enjoy both narratives, heavy music and great storytelling.

Killswitch Engage with Jesse Leach on vocals are both political and entertaining at the same time.

Evergrey have connected with the people who don’t find the world as happy as social media makes it out to be.

Black Veil Brides have found a niche audience and that is their particular strength. The key for any artist is to ensure that the audience base is always added to or replenished by new fans or young fans. It’s like a ten-year cycle. AC/DC had an audience in the seventies, that got replenished in 1980 via “Back In Black” and by 1990, the audience base got replenished again via “The Razors Edge”. Dream Theater found an audience with “Images and Words”. That audience base got a boost almost 7 years later with “Metropolis Part 2”. The in the two thousands, “Train Of Thought” and “Systematic Chaos” brought in a metal audience while “Black Clouds and Silver Linings” and “Octavarium” saw a new progressive art rock fan base.

Being a metal/rock artist is not just about making music. It’s about a whole lifestyle that our favourite artists represent. Everything that Black Veil Brides does represents what their music represents. In This Moment is another artists that represents this lifestyle. They have both become the very thing that people associate with.

BVB are putting their own rock and metal concoction out there. It is a mixture of rock, metal, punk, pop, shred and thrash. They have dressed like goths, glam rockers, “Mad Max – Shout At The Devil” look and now they are dressed in metal black. That is where the backlash comes from. However they have their own style and following. And in a world that is moving to streaming services with each passing day, they still do decent sales numbers. They have defined their kingdom, their world, their space in the music business and now they are out to rule it. It’s never about the breaking into the mainstream. No metal/rock act has broken into the mainstream. The mainstream has come looking for them only when those acts have exploded all over the world.

Metallica, all but ignored by the mainstream became mainstream darlings after every circulation wanted them in their zine due to the massive Black album.

The take away in all this is to find your own world in the music business and dominate it. Your audience is the people who share the same tastes, values, attitude and lifestyle with you. When you know who those people are, you can travel around the world, because those people are everywhere, once you know who you are looking for.

And for the album, it is a solid listen.

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A to Z of Making It, Music, My Stories, Unsung Heroes

What Kind Of Time Is It For Musicians To Be Successful?

Today artists have the power to make, publish and become extremely successful from their own music. The need to use the almighty gatekeepers is over. Thank Napster and Sean Fanning for being real game changers and shaking up the recording business. Now every artist cane set up their own home studio and make excellent sounding recordings. They can use digital aggregators like Tunecore and CD Baby and within days, their music is sitting on Spotify and iTunes along with all of the major label backed artists.

It is a new frontier for artists and as more and more people take up these opportunities what we have is a lot of increased competition. With millions of songs still to be heard and only limited ears and time to listen, how can new music get out there. Nikki Sixx believes that everything he writes is off quality and without an avenue to get that quality heard by the fans he doesn’t have an incentive to spend time and money to create new music for Motley Crue. Gene Simmons, Joe Perry and Yngwie Malmsteen blame the copyright infringers.

Sp how do musicians get their songs heard?

There is the marketing (pitching a product) vs connecting debate.

The marketing to fans is seen as the old rock-star model while the new internet model is all about making connections with the listeners who then decide if they want to be patrons. In a nutshell, people don’t have to pay for music any more however if the music can create an emotional connection, then those listeners will choose to pay for music from their favourite artist. Look at Coheed and Cambria. They are a band that are 14 years deep into their career and their fans are loyal. The vinyl release of their 2003 album “In Keeping Secrets of Silent Earth” flew out the doors. They are content with the world and the connections that they created.

However other artists are not content and they always want more. Blame MTV for making people believe that every musician need to attain platinum sales to have a career in the music industry. This leads to a distorted definition of making it. To some, making it involves platinum albums and covers on magazines. Guess those artists are in for a rude shock. While for other hard-working artists, making it involves earning a living by creating music. If this means playing in cover bands, doing studio work, busking or whatever else needs to be done, they will do it.

Being in the right place at the right time is still bandied about. The difference today is that “place” can be anywhere. It can be a physical place or a place in the digital world. Lorde got traction from being on Sean Fanning’s Spotify playlist. Volbeat got traction in the U.S by opening up for Metallica. Bands like Motley Crue, Ratt, WASP, Quiet Riot and many other L.A acts go traction by riding the wings of a new cultural movement. Five Finger Death Punch opened for Korn and Disturbed and connected with their audiences. Periphery got traction by via online forums, message boards and a regularly-updated Soundclick account.

It’s still all about great songs, a story/narrative to tell, determination, perseverance and luck. Determination is a positive emotion that involves persevering towards a difficult goal in spite of obstacles. Determination occurs prior to goal attainment and serves to motivate the behaviour that will help achieve one’s goal.

The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand. (Vince Lombardi)

IN THE END, regardless of what the artist does, it is the LISTENERS/FANS that decide. The power is in their hands. And those relationships start like all relationships with a simple hello.

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A to Z of Making It, Music, My Stories

Everyone Is Building Their Business On The Backs Of Artists

So all the news outlets are glossing over the 1.3 million sales of the new Taylor Swift album. As is the norm everyone in the mainstream media is trumping up the irrelevant and they are totally ignorant to the reality that exists in the music business. The reality is that more and more people are using streaming services.

So where do all of the profits go to from the 1.3 million sales. There is a common viewpoint put forward by the record labels that the music industry (which is funny how they refer to the recording industry as the music industry) is in dire straits. They blame piracy. The artists blame streaming services even though Spotify pays 70% of every dollar they get to the record labels and the music publishers. Pandora pays about 55% to 60% of every dollar they get to the record labels and the publishers.

In music, the deals between record labels and artists have two levels; a) a royalty percentage for recorded music that is sold like a CD, a VINYL album or a digital download and b) a different percentage for music that is licensed for use in a film, and other types of promotions like commercials, sporting events and so forth.

Different artists have different deals. Imagine being an artist, and the retailers get 30% of your music while the record labels keep more than 80% of the money they receive.

In the digital world, many artists like Enimen and Dave Coverdale have successfully argued that digital services are being licensed by labels and thus the licensed royalty amount should apply. Def Leppard couldn’t agree with their label and that is why their output is not on digital services. However we have current forgeries that the Def Leppard band re-recorded.

Retailers have built their business on the backs of artists. The record labels have built their business on the backs of artists. The live tour promoters have built their businesses on the backs of artists. The music publishers/rights organisations have built their business on the backs of artists. Radio has built its business on the backs of artists. It looks like everyone is building their business on the backs of artists except the artists themselves.

And how does all of this tie in to what fans of music want.

A digital music study that came out of the Nordic countries is being forgotten at this moment in time. For the uninitiated, the Nordic countries Denmark, Sweden, Norway and Finland are the earliest adopters of streaming services in a mainstream way and their growth of their recording industry is seen as a model for the rest of the world to follow.

So what we have is Spotify who has an estimated 7 million users in Denmark, Norway, Finland and Sweden. This is about 18% of Spotify’s worldwide reach. The takeaway is that 78% of Nordic Internet users are digital music consumers (an estimated 13.8 million), having used services such as YouTube, Spotify, Wimp or iTunes for accessing music content. Of those 78%, 20% said they had paid for some form of digital music, either downloads or streaming. YouTube was the most popular.

Fans of music like to listen to music for free and with each generation growing up this is more prevalent. However all of those organisations that built their businesses on the backs of music sales don’t like it. Got to give it to the technology retailers for adapting to an ever-changing marketplace. iTunes downloads are down however Apple are preparing for it with their own streaming service. Spotify is now offering one family account, which makes total sense, so expect Spotify’s premium user base to rise.

It’s a brave new fragmented world and it will be for a few more years, until streaming services in the large North American markets take a real foothold. Then watch out for a new battle to begin between artist and record label for unpaid monies.

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