A to Z of Making It, Copyright, Music, My Stories, Stupidity, Unsung Heroes

Disruption Eruption

In life we are being disrupted all the time.

Music is no different.

The biggest challenge to artists is that it’s so much harder to reach people because everyone today has a voice. In the heyday of metal and rock it was all about scarcity. You know the drill. The bands and the labels were all about making it to the top of the heap and then once they got there, they aimed to dominate that heap.

The funny thing is that once the bands got to that heap, they would seem to implode and deliver their least valued work.

Pantera worked for years to get to top of the heap. “Cowboys From Hell” opened the door for domination, “The Vulgar Display Of Power” provided the steps to the top of the heap and “Far Beyond Driven” provided the motion to get to the top of the heap. As Vinnie Paul once said in a Metal Hammer interview, “Pantera could have been metal’s next Rolling Stones”. “The Great Southern Trendkill” came after and continued that domination however the fabric of the band was already tearing apart. “Reinventing The Steel” came next and the band split after that.

Metallica on the other hand delivered their least valued work after they reached the top of the heap with the “Black” album.

Twisted Sister struggled for years to get to the top of the heap. They where selling out local bars however they couldn’t get a record deal. In that Seventies and Eighties era you needed a label to go national. Finally, they got that major label deal. It all started via an Independent label called Secret, which led to the European division of Atlantic Records showing interest and eventually signing them, which then led to the U.S arm of Atlantic taking over.

They got on MTV and went multi-platinum.

Then they lost it all. Dee Snider filed for bankruptcy and so did Jay Jay French.

After the fall from the top, both Dee Snider and Jay Jay French had to pick up and start from the beginning again. An old saying always comes back into my head space. It’s not how hard you fall but how you get back up. In the end, failure is never final, however if you allow it to be, then it will be. Jay Jay had to take a job selling stereos before Sevendust came into the scene in the mid nineties and asked him to produce their first album. Dee Snider ended up with a “Reason To Kill” during this period.

The dirty little secret is that one year’s success does not guarantee the next year’s success. It doesn’t in sport, so why should it be any different when it comes to music. If money was the end game, then Jay Jay French made more money producing the Sevendust album than what he did while he was with Twisted Sister.

So what does that say about the correlation between success and money?

It says that while a band is successful, most of the money is going to others. Only when the band is at the stage of Metallica or Motley Crue who both own their masters/copyrights, do the economics change. Otherwise why do you think Tom Scholz from Boston and Don Henley from the Eagles and Jim Steinman for “Total Eclipse Of The Heart” are putting in motions to get back their copyrights. And why do you think the record labels are resisting even though the law states clearly that the labels have to return the copyrights back to them.

It’s all about negotiation power.

The labels don’t want to lose it and the artists that have the big songs want it.

Which means another disruption is around the corner?

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My Stories, Stupidity

Money, Money, Money

I have been listening to Machine Head’s “Bloodstone and Diamond” and “Unto The Locusts” albums a fair bit lately along with Serj Tankian’s solo albums “Elect The Dead” and “Harakiri”.

To me, Robb Flynn and Serj Tankian are great writers that take a stance on an issue and put their viewpoints out there. The music business is lacking heroes like these. A lot of musicians just seem to be sitting on the fence. Jon Bon Jovi is singing about moving mountains while Serj Tankian is singing about drum fish and blackbirds committing hara-kiri.

Serj Tankian’s “Elect The Dead” album came out in 2007 before the GFC. It has the same themes on that album that “The Circle” and “Wrecking Ball” from Bon Jovi and Bruce Springsteen that came after the GFC.

What a great inequality divide we live in. The mega wealthy artists need to hear and read about financial corruption after the fact to write about it. It just goes to show how much they are wrapped up in their own bubble to see how the real battler is really doing. While the wealthy got bailed out by the government and went on speaking tours, the working class lost their houses and their livelihoods.

Even though Serj Tankian is known and recognisable  his lifestyle is nowhere near that of the blockbuster duo from Jersey. But his reach and impact might not be far off.

Artists have the power to spread the truth in world where misinformation rules, however a lot of them choose to not do so. They conform so that they don’t upset the powerful ones just in case they are excluded from the social circle.

“Money isn’t everything” is a common catch-cry but the truth is we live in a money economy.

It’s the number one aspiration. My sons third class play from last year was about what they would like to be when they grow up. Some wanted to be famous at a sport they liked and some just wanted to play video games. But, the majority of the kids, especially the girls, all wanted to be rich. It looks like that’s the new norm now.

The belief is that if you’ve got money, you’ve won and no one can say a bad thing about you. The dirty little secret is that it actually costs money to save/make money. If you don’t have any money, how can you save money. The simple math is $0 in money equals $0 saved.

Now if you earn a wage and have $10 a week lying around, you  might put that into a savings account. By the end of the year you would have saved $520. Over the course of 20 years, you would have saved $10,400, Sounds great. However, I am pretty sure that something will come up that will need you to dip into these savings. Dental care for your children, costs around vehicles maintenance or some other urgent event. You could get sick, take extended leave without pay and then there goes that $10 a week saving plan.

Seriously if you work for a company with a lot of employees with different ethnicities, how many conversations do you overhear or are involved in when people just say the words “we can’t afford to do [something]”. And it confuses the fuck out of me when they say that they have created a budget, crunched the numbers and made a decision that something they want to do is not affordable.

So what’s the point of the budget?

Isn’t a budget put in place so that you can AFFORD to do something that you like?

To me it looks like we are all putting budgets in place to live within our means. That is why the rich get richer and the working class remain poor.

Isn’t that sad that we have come to this situation in life. Crunching numbers over our quality of life and then purchasing a lottery ticket when the jackpot is astronomical, hoping that the rays of luck will shine down on us.

I for one am terrible with managing money and saving money. I am sure I am not the only one in the world, but we all hide it and pretend that we are better off than what we really are.

While we see losing in sport as acceptable, we don’t have that same viewpoint when it comes to money. In the money game we see winning as the only acceptable outcome.

But money alone doesn’t give you a reach that art/music can provide and that is where I will leave you today, with some words from Robb Flynn, heard in the song “Darkness Within”.

Fill your heart with every note, Cherish it and cast afloat, ‘Cause god is in these clef and tone, Salvation is found alone, Haunted by its melody

Music it will set you free
Let it set you free

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Music, My Stories

Thrash Metal Continued

Who wrote the first speed metal song?

Accept’s Wolf Hoffman believes it was Accept with the song “Fast As A Shark”. It came out in 1982, on their “Restless and Wild” album.

But wait a second didn’t Judas Priest release “Exciter” in 1978 on “Stained Class”. Also would the double bass drumming at the start of that song be considered an early precursor to the double bass drumming styles made famous by thrash music. However, in the Metal Evolution Thrash documentary, Lars Ulrich and Dave Lombardo comment that Motorhead’s “Overkill” was the first song that they heard that had that double bass drumming style that they liked. However the “Overkill” album came out in 1979. Maybe “Overkill” was the first song they heard, but it wasn’t the first song to feature double bass drumming.

Maybe the first speed metal song was Judas Priest’s “Let Us Prey” from the “Sin After Sin” album released in 1977. What about “Symptom Of The Universe” from Black Sabbath released in 1975 on the “Sabotage” album. It’s all down-picking and fast for that era. Maybe it came from a band that is not really a metal band. What about Queen’s “Stone Cold Crazy” that came out in 1974 on the “Sheer Heart Attack” album. Metallica did a pretty good job covering that song for the “Black” album b-sides. It sounds heavy, frantic and fast.

You see when people talk about a speed metal song the definition of what is a speed metal song is different between them. For me an uptempo and frantic song is a speed metal song. To others it could be my definition with the addition of operatic vocals. To others it would the previous definitions with the addition of technical playing.

Just say if you take out the metal and insert the rock. Would your answer be any different if the question was who wrote the first speed rock song?

I think Deep Purple and even Led Zeppelin would come into the mix right now. Hell, I would even go as far as to add Yes and Al Di Meola to that list.

The reason why I am stating the above is that I have an issue with the New Wave Of British Heavy Metal romanticism and how the story is told that it single-handedly influenced the musicians who would kick off the thrash movement. It’s a determinism viewpoint. Not for a second do I believe that the NWOBHM movement was the sole influence.

The Metal Evolution doco on thrash has some revisionist history based on which bands/people are on top of the heap at this point in time. In other words, popular. This is what Sam Dunn said in the doco about it;

“When people think of thrash they generally think of the Bay area but that’s not where it started. I’ve come to L.A. to meet with Brian Slagel head of Metal Blade Records to find out how he and Metallica’s Lars Ulrich helped kick-start thrash metal in this city.” 

You see metal was a cultural movement. It was the answer or outlet for lack of a better word to a lot of conservative governments and the rising gap between the middle class and the poor. Brain Slagel and Lars Ulrich were people in the movement like many others.

If you want to get into what kick started Metallica and thrash in the city then look no further than Ron Mc Govney (Metallica’s original bassist). We all know that the Metal Massacre compilation organised by Slagel was pivotal (as it was for Slayer on Metal  Massacre III) however what kick started Metallica was all the investment that came from McGovney.

Without Ron McGovney; Lars Ulrich, James Hetfield and Dave Mustaine would not have had a rehearsal space, nor a vehicle to transport the band to San Francisco nor the funds to make the trip.

If Ron McGovney was not in the band, Metallica would never have secured that opening spot for the Saxon L.A shows. That spot was secured because Ron McGovney had glam contacts due to his photography work with Motley Crue and Ratt. It was those glam contacts that gave him the Whiskey contact.

So while Hetflied and Mustaine wrote the songs and Lars was the business brains, all of that would have counted for nothing if no one was investing in them. While Metallica was based in L.A that investment came from Ron McGovney.

Once Ron McGovney was out, the next investment came from Jon Zazula who heard the “No Life Til Leather” demo. Jon Z and his wife Marsha would mortgage their house to form a record label and get that first Metallica album out the door. But how did that infamous demo ever get recorded by Metallica.

A punk label called High Velocity put up the money for Metallica to record an E.P.

Metallica went into an 8 track studio and recorded “Hit The Lights”, “Mechanix”, “Phantom Lord”, “Jump In The Fire”, “Motorbreath”, “Seek And Destroy” and “Metal Militia”. After hearing the tapes, the label realised that Metallica was not a punk band and they declined. Metallica took the tapes and the “No Life Til Leather” demo was born. It was Ron McGovney then that coughed up the $600 for the BAM ad to promote the demo.

Tape trading also played an important part in kick starting the thrash movement. Remember that whole “Home Taping Is Killing Music” campaign from the early Eighties. Does the below quote sound all to familiar today;

“With the rise in cassette recorder popularity, the BPI feared that the ability of private citizens to record music from the radio onto cassettes would cause a decline in record sales.”

You see the recording industry always went nuclear on any new technology. Then after years of lobbying and whinging they would realise that could make money from that technology and then they would remain silent.

To prove my point does anyone hear the major labels whinging about Spotify or streaming services?

In the end, the Thrash Metal movement was more than just the NWOBHM bands and the influence those bands had on U.S musicians. For any movement to flourish, society in general had to be in a state to accept it. There are reasons why metal took off in certain cities first and not others.

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Alternate Reality, Derivative Works, Influenced, Music, My Stories, Unsung Heroes

Chapter 3

I am still having fun with that Metallica story I started a few weeks ago. So here is Chapter 3.

–Current Day–The City Of Carpe Diem–

“You are being discharged”, said the Doctor to Fixxxer, however the words could have been said to anyone, as Fixxxer was fixated on Walter Cyanide. From when they made eye contact, Fixxxer just got a “Han Solo” bad feeling about the situation.

“Do you want to exit from the front or the back as there are a lot of reporters out there waiting for the sole survivor,” adds the Doctor. Fixxxer pays no attention to the treating Doctor. He only has eyes on Dr Cyanide. Fixxxer notices Dr Cyanide take a call.

——

Cyanide answers it with a simple hello.

“So let it be written, so let it be done, you’ve been sent to kill the chosen one, you are the creeping death” said the voice on the other line.

——-

Fixxxer notices the eyes of Cyanide fade to black and it unsettles him. Just like the bus driver’s eyes.

Fixxxer takes a brief glance to the left of him and he notices that the Doctor that just treated him is outside treating another patient oblivious to what is happening in Treatment Room 1366.

That brief moment of not paying attention is unsettled as Fixxxer feels a cool breeze on the back of his neck. Suddenly Cyanide is in his face however for some reason Fixxxer sensed the move and without any thought he moved out-of-the-way of the coming attack.

Cyanide comes at Fixxxer again with various combinations of martial arts and boxing. He is so quick that Fixxxer is on the defensive and struggling to keep the blows from hitting him. And that was when Fixxxer felt a blade enter into his left abdomen and make its way up to his heart. Fixxxer grabs a hold of Cyanide’s hands and tries with all his might to stop the blade from going up any further.

The door to the treatment room opens again.

“What the hell?” gasps the Doctor that only a minute ago was treating Fixxxer? In his shock he drops his pen. Cyanide exits the room with a speed the Doctor has never seen.

Then the dropped pen hits the floor.

–Current Day–The City Of Carpe Diem Sanatorium–

Sweet Amber Sowhat screams in pain again.

Mysteriously, a gashing wound from her left abdomen up to her ribcage has just presented itself.

The nurses rush to her assistance, scanning the room for an assailant or a weapon that could have caused the injury.

–The Judas Kiss Backstory–Someplace in the 1930’s–

Her name was Judith King once upon a time. She was born into an average middle class family. Her father worked at the local steelworks, earning $80 a fortnight and her mother was a housewife raising six kids.

Then her father got retrenched. He didn’t say why.

Afterwards and for reasons only known to him he couldn’t get another job. The bills kept on piling up and the bank kept on sending letters warning foreclosure. To Judith it felt like the world had turned its back on them. The fire of hope that burnt bright in her father’s eyes was dead and gone.

Her father became fearful when he got retrenched and the first thing he purchased was a gun. When asked why, he replied with the following words;

“I cannot tell you why”.

The inevitable day came and the Sheriffs came knocking. Her father was passed out on the lounge due to another bout of drunkenness the night before. Eventually he woke up and answered the door.

“Are you Reginald King?”

“I”.

“I have a court order asking you to vacate the premises right now. Can you and your family please step outside?”

Just like that the King’s lost everything, their home, their possessions and their memories. By the end of the week, Judith King lost her father to the same gun he purchased to protect himself.

It was a selfish goodbye.

On the day of Reginald King’s funeral a storm had blackened the sky like never before. Judith King was thirteen years old. The funeral took place on Friday the 13. That would be the last day she saw her family.

–The Judas Kiss Backstory–Ten Years after the Disappearance of Judith King–

“Rise today as “The Judas Kiss”. Recite this vow as I have become your new god now”. Her new god was cloaked. The only part visible was his lips.

“So bow down, sell your soul to me, I will set you free and pacify your demons. Bow down, surrender unto me, submit infectiously and sanctify your demons.”

“Now repeat back to me the final mantra”.

“Into the abyss
I cease to exist
No one can resist
The Judas Kiss”

–1978–The City Of Devils Dance–

E.B has just left the house of his brother Tomas, when from the corner of his eye he noticed two people walking out of a lane fifteen metres away.

“No” said E.B as he began to run.

E.B ran from the footpath to the middle of the road before he was set upon. E.B was not scared of a confrontation; however the moment was not the best.

There was a flurry of blows that each assailant tried to plant onto E.B’s body; however the assailants failed to make any impact. Actually one of the assailants ended up getting his neck snapped in the process when E.B deflected that persons own hands back at him.

That just left E.B and the other assailant who was now unmasked.

“The Judas Kiss” exclaims E.B. In a way he feels proud. The Armerous only send “The Judas Kiss” when it is of vital importance to their cause.

“I feel honoured that I would be the one to take your life tonight”, adds E.B.

The Judas Kiss says nothing.

Her history of cold-blooded killings precedes her and she is confident as she starts her attack. However E.B is special and more than able to handle her attacks. After an intense 20 second barrage, The Judas Kiss steps back and for the first time in her life she is worried. She musters up enough energy for another frantic onslaught however E.B just seems to move away and deflect her most powerful punches without any effort.

The Judas Kiss has never really had to battle for this long.

With her fists and fighting styles having no impact, she is starting to resort to weapons. Star Blades begin to whirl through the air towards E.B.

Just like his favourite comic book character Magneto E.B sticks out his hand and in the same way that Magneto can manipulate all types of metal; the same can be said about E.B.

And that is how the reign of “The Judas Kiss” ended by having all of the star blades that she threw at E.B travelling back to her at a speed that she was not fast enough to avoid. Each star blade found a vital organ to embed themselves in.

A third man watches the fight from the alley. He is hooded and his lips are visible. Once “The Judas Kiss” took her last breaths he frowns and proceeds to walk away.

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Copyright, Music, My Stories, Piracy, Stupidity

Copyright Stupidity Again And Again

Remember the days of going into a restaurant or a pub/bar and hearing live music. Depending on the venue and what they offered, in most of the cases the bands would play cover songs. Well those venues are drying up faster today than the lands starved of rain.

You see when you have a law that gives power to organisations that contribute nothing creatively to the arts, however their whole business model is based around the arts, you get some nasty juju going down.

The music licensing agencies are financially challenged. Their whole business model was based on radio plays and sales. So when the Record Labels controlled the gates, the music licensing agencies smiled all the way to the bank. However, when that gate was blown open by Napster, then P2P, then the iTunes store and now streaming, the monies coming in to these agencies started to dry up.

So these agencies decided to diversify (and I use that world with a lot of sarcasm). Their diversification efforts involved shaking down venues that provided a live music service to the community and getting them to pay extortion like amounts if the bands played cover songs.

It has been happening for the last five years.

Does anyone think that the monies that BMI (one of the music licensing agencies involved in these shakedowns) collects from these venues would end up going back to the artists that had their songs supposedly “infringed on”.

Or what about the monies that Universal is aiming to collect from companies that offer care packages for prisoners. For those that don’t know, Universal Music has filed a complaint against companies selling “care packages which contain mix tapes” for families to send to prisoners.

Is it another shakedown attempt to extort money from companies or a sincere attempt to compensate their artists?

Asking an owner of an establishment to pay three sets of license fees just to allow local bands to perform is always going to end with the owner ending live music at their venue. Especially the smaller venues.

It’s simply bully tactics by an agency and Copyright Laws allow it to be a bully. Of course those Copyright Laws got re-written by the large associations like the RIAA and the MPAA over the last 60 years to ensure that laws kept the balance of power on their side.

BMI says that it’s songwriters and composers deserve compensation for their creative works.

So they view the collection of licensing fees from venues that are of zero risk to the music industry as crucial. But what they are actually doing is harming the music industry.

Does anyone seriously believe that Diamond Head was compensated when Metallica performed their songs at venues prior to being signed? I have bootlegs of shows from Motley Crue, Poison and Ratt before they were signed. A decent amount of cover songs are performed at the gigs and there is no way that the songwriters got compensated back then for these performances. The licensing agencies didn’t give a shit about venues at that point in time.

But now they do and the law allows them to do what they do. Just because it is law it doesn’t mean the practice is acceptable. Copyright Law is stacked in favour of the monopolies. Hell, they had a big hand in ensuring that it was re-written to keep that power in tact. So what we have are a bunch of government granted monopolies that contribute nothing to the arts, but have a large say in the arts.

That is why organisations like Rightscorp come to be. Again they contribute nothing to the arts. They are copyright trolls sent in to shakedown people. There is no other word to describe their business models.

But we still get the same bullshit from these agencies and associations that the world needs stronger copyright.

What the world needs is sensible copyright.

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Seriously… Ray Luzier

Isn’t it time that the argument stops being about what has been lost to what can be gained when it comes to copyright infringement/piracy.

Seriously I am disappointed from artists in the metal and rock genres that talk shit like this. It started with Lars Ulrich and Napster. It continued with Gene Simmons and Paul Stanley talking crap. Scott Ian got in on the act. Yngwie Malmsteen and Joe Lynn Turner also had their views and now we have Ray Luzier.

Lets play a little game.

Who can name a song that Ray Luzier wrote? Does anyone know who Ray Luzier is?

I am pretty sure that no one can name one song that he has written of the top of their heads. So why is he given time to make uninformed comments.

He ripped on a fan of Army Of Anyone because he turned up with a burnt CD of the “Army Of Anyone” album and asked it to be signed. Any artists that equates a fan listening to their music as a lost sale should not be in the music business at all. So Ray starts to have a go at the fan because he didn’t have ten bucks to spend on a CD. He accused him of stealing it.

Does Ray even know the definition of stealing?

It means to take (the property of another) without right or permission.

Music is not property, however the CD that the music is on is property. So Ray is accusing a fan of stealing his CD. But wait a second, the kid turned up with a blank CD, that had music copied on it from a friend. It wasn’t Ray’s actual CD and the music on the burnt CD had not been stolen, because the “Army Of Anyone” catalogue is available for purchase and for streaming everywhere. It still could be available in brick and mortar shops (depending if they have old copies lying around because I can’t see many people clamouring to order it)

So what is it Ray.

Stealing or Copyright infringement. And I am sure that Ray Luzier was an angel who never ever got a copy of another bands music on a cassette tape. He must have had so much disposable income in the Eighties that he purchased the originals all the time.

But this is his best quote. “Someone’s gotta do something — put a chip in there where you can’t duplicate it. You know what I mean?!”

So at first he is having a bitch at people infringing on the music he is involved with and now he also wants is to punish the real fans that purchase the CD by not allowing them to media shift it to their mp3 player.

I think that Ray should read up a bit on the Sony BMG Rootkit scandal first. Sony tried to be that someone who tried to do something. What they did was that when a music disc was inserted into a computer, it installed software illegally (and in the background without the user knowing) that ended up creating vulnerabilities in the computer operating system which was then exploited by malware.

This attempt of DRM by Sony led to public outcry, government investigations and class-action lawsuits. DVD manufacturers also tried this and guess what happened. A kid in a bedroom created a program to circumvent the DRM on DVD’s.

Does Ray even know that Amazon has an AutoRip feature. So when a person buys a CD from Amazon, they get an AutoRip of it from download. Does Ray even know that all Pledge Music campaigns perks come with a digital copy of the album.

Seriously dude, I have the “KXM” CD because I am a George Lynch fan. I haven’t played it again after giving it around 20 plus spins. I have listened to the “Army Of Anyone” CD. I got a ripped copy as well from a friend who is a die-hard Stone Temple Pilots fan. It became a coffee coaster after the initial listen.

But Ray seems to fail to see that people still buy albums that they like, along with streaming albums that they like.

Five Finger Death Punch at the moment have combined sales of over 800,000 copies in the US of their “Wrong Side Of Heaven/Righteous Side Of Hell” releases. At the rate they are going, each album will be certified Gold in the U.S. All of their previous albums have been certified Gold in the U.S and again, they are still selling so expect them to pass Platinum in the years to come.

Shinedown, Avenged Sevenfold and Volbeat are bands that are also selling albums week in/week out.

All of the above bands have double-digit numbers on Spotify plus sold out shows at the box office.

So I think its time that the misinformed musicians stop ripping on their fans and start connecting with them. We are the ones that sustain you and if you choose to not be in music anymore because someone is downloading your music, then be gone because you are in the game for the wrong reasons.

Another will come and take your place that doesn’t think of money, because money was always a by-product of the music. It never was THE PRODUCT.

ONE FINAL NOTE: A local retailer in Australia called JB HI-FI is having a deal going on that is marketed as 3 for $10. I was in there on Friday to buy a Halo game for my kids and I thought I would spend 5 minutes to go through the various boxes to see if there was anything that I liked.

I found “Megadeth – Ruse In Peace Live” on Blu-Ray, “Megadeth – Countdown To Extinction Deluxe 20th Anniversary Boxed CD” ( I already own the 92 release CD along with the 2004 remastered/remixed edition bonus tracks edition, so this is the third time I have purchased this album) and a band that I have heard of in name only called “The Red Jumpsuit Apparatus” just so I could round out the $10 deal.

Today I went to another JB Hi-Fi store about 30 minutes away and they didn’t have those albums as part of their deal. And I was curious as to why. So I found them in the metal section and I took note of the prices.

MEGADETH – Rust In Peace (BluRay) was selling for $27.99

MEGADETH – Countdown To Extinction (20th Anniversary Edition) was selling for $28.99.

THE RED JUMPSUIT APPARATUS – Lonely Road was selling for $18.99

Now for the math. I picked up all three for $10 at one store, however 30 minutes away in another store if I wanted to pick up those three albums I would have had to pay $75.97.

ONE FINAL NOTE II: Today I picked up a “Rush Greatest Hits CD”, “Killers – Battleborn” and Guns N Roses – “Chinese Democracy.” The Gunners purchase was purely to add to the CD collection so that Gunners discography looks complete.

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A to Z of Making It, Music, My Stories, Unsung Heroes

Build Your Own Music Road

The Madonna leak made something visible that was never there before. The record label along with the artist reacted swiftly. They didn’t react by going nuclear with lawyers. They reacted by coordinating to finish a sub-set of songs and having them available for purchase on iTunes. Hanging over Madonna and her team was the Christmas break and a deadline to get the music to iTunes before they shut down for the period. However they got it done and the result was that the songs dominated the iTunes charts and sales.

In the Eighties when Madonna broke through, the game was about marketing the album to death so that it would have a big first week and by default retailers would order more stock. Today, an album has a huge lead up and then what.

AC/DC had a huge lead up with “Rock Or Bust”. The Malcolm Young illness story was free marketing, the Phil Rudd legal shenanigans was also free marketing and add to that free marketing all the paid for marketing. And if the band expected huge sales on the board they would be seriously disappointed. However is that a true indication of an albums reach or influence.

In the end, its not about how many records or mp3’s got sold. It’s about who is listening to it. Does it really matter to AC/DC because everyone knows AC/DC makes their money on the road?

Machine Head released an album that sold decent in the first week for a metal band. The media were all over it and then it disappeared from the news outlets. However if you go on Spotify, you will see numbers there of people listening to it. Go to YouTube and you will see the same. Go on Facebook and you will see fans engaging with each other and talking about the album. Subscribe to Robb’s blog posts and you will see the discussions they generate among the people.

The game has shifted. It’s all about the audience and if the audience is listening to an album six months or a year after the release date then that is not news to the media outlets like Blabbermouth and Loudwire. What is news to these outlets is the album release and the lead up. But that is not the only news the audience cares about.

Robb Flynn is aware that to triumph in the future you need to be prepared for a long game. Excellence will survive and you need to work it.

Jonathan Coulton is not a name that is popular in metal and rock circles however the way he has embraced new business models is a great example of an artist who is building his own road and making a living in the process.

As with a lot of musicians, Coulton tried to become a professional musician 25 years ago, however he was unable to break through the gatekeepers. Thanks to the internet, he nurtured its power and reach and became a success this time around. This is the beauty of the internet when it is done right. It levels the playing field. Coulton didn’t have the opportunity under the old system however today he has found his niche and is making pretty good money in the process.

In 2010, he brought in $500,000. And guess what, because he doesn’t have the entourage that other artists have, the majority of the money earned was for him. In other words he cut out as many middle men as he could and that meant the record label.

He used the web and connected with people who became fans, however the big break came with a geeky song about an out of love computer programmer called “Code Monkey”. As I have said a million times it is all about the song. In this case, Coulton put the song on his site, techies picked it up and started discussion it in forums and the rest is history.

One other thing to note here, is that since 2003, he has released music consistently and every year. In some years it was multiple releases. How many metal and rock artists are doing that right now.

I know that George Lynch is and he is an established artist. Check out the last eight years:

2007 – George Lynch – Guitar Slinger
2008 – George Lynch – Scorpion Tales
2008 – Souls Of We – Let The Truth Be Known
2009 – Lynch Mob – Smoke And Mirrors
2010 – George Lynch – Orchestral Mayhem
2011 – George Lynch – Kill All Control
2012 – Lynch Mob – Sound Mountain Sessions
2012 – T&N – Slave To The Empire
2013 – George Lynch – Legacy (EP)
2013 – Lynch Mob – Unplugged: Live From Sugarhill Studios
2014 – KXM – KXM
2014 – Lynch Mob – Sun Red Sun
2015 – Sweet And Lynch – Only To Rise

Who else?

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A to Z of Making It, Music, My Stories

Distribution

Last year a couple of big corporation plays happened.

The Amazon/Hachette war was not about books. It was about a power play between Corporations. One Corporation has the distribution and the reach, while the other has the content. Somewhere in between are the writers who are paid sweet f.a while Hachette and Amazon rake in millions.

The YouTube/Independent Label war was not about music. It was about a power play between a new cultural gatekeeper and a union of labels that want to play the music game. As with the Amazon/Hachette war, one corporation has the distribution and the reach, while the other has the content. While the major labels got favourable licensing deals because they bring in most of the traffic, the independents got a pittance. Somewhere in between are the artists and the songwriters who are again paid sweet f.a while YouTube and the major labels rake in millions.

What does this tell us about the world?

It tells us that DISTRIBUTION IS KING. It was never content. Content has to go to where people can buy it, see it or hear it and distribution puts it there. However distribution as usual is controlled by corporations. The record labels used to control it and now the techies control it. Copyright infringement was never the issue for the record labels. Their real issue was that their control of the distribution chain was diminished or made obsolete by the internet.

As a by-product, creators may gain fame from the sales of their works however the money remains with the distributor. How do you think the major labels became major labels in the first place? It was due to distribution. Apple promotes itself as a manufacturer and a software maker however underneath all the front end marketing they make their money as a distributor.

So with different corporations controlling the distribution chain what does the mean for us?

The same as it always has. Corporations are not our friends as they are all about the bottom line and with the Internet every store is next door to each other and only a mouse click away. With so much competition only a select few survives.

Napster decimated the record stores. While ignorant media outlets trump up a small vinyl increase, YouTube and Spotify are increasing their power exponentially. That’s right, we have people celebrating the old vinyl format and overpaying while the digital distributors aren’t even paying attention as they grow bigger and bigger.

YouTube is the place we check out to try/sample everything. Google is the place we go to for search. Facebook is our digital home, showing the world what such great and happy lives we lead while under the surface it’s actually hard and depressing. Amazon is where we go and buy everything. Apple is still in front for the smartphone wars even though the Samsung products offer way more features. There is a war between various streaming services going on right now. Expect one to survive and at the moment Spotify is in the lead for music and Netflix for movies.

Is this good for us?

All we have done is replace one cultural gatekeeper with another. But the problem with this replacement is that we are also giving a large part of lives to these new cultural gatekeepers. Google has our search histories in waiting and target ads based on that. Amazon gives us recommendations based on our purchase and view history. Facebook has our private history and so on. We threw away our privacy like it was a piece of trash. We gave it away for free.

Are we really moving into a George Orwell Big Brother world?

We threw our hats in the rings with the techies because they stood for something once. But the truth is money corrupts everything. And our politicians are not going to stand up against the corporations because politics is all about money.

The ignorant still focus on the decline of CD’s and now MP3’s while trumping up the return of VINYL. The wannabe trash all end up on reality TV shows believing that it is a stepping stone to a career in the entertainment business. In all of this, the artists and the writers keep on getting hurt while the powerful fight over their creations. They are just pawns in their game.

Don’t get me wrong, I love a trustworthy shopfront that is reliable with their deliveries, however I don’t like a shopfront that can control everything. And that is the problem in the digital world. No one is looking out for the consumers, us. We believe that the techies have our best interests because so many of the things we do are free, like Facebook and Google and YouTube. However they are not looking out for us and the politicians we vote in are not looking out for us either as they are in bed with whoever contributes to their campaigns. And the big IT companies have no competitors at the moment.

We used to join together under artists however they are all now part of the corporate machine with so many deals crossing over it makes the mechanics of the brain look simple.

Why do you think Dodge and Motley Crue are in bed with each other?

Dodge has realised that Motley Crue fans will be more inclined to purchase high performing cars so the partnership will allow Dodge to distribute more vehicles so that they can make money.

So don’t believe everything you read. Distribution is the reason why corporations become monopolies and the truth is this; the corporation that controls the distribution chain wins.

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A to Z of Making It, Music, My Stories, Stupidity, Unsung Heroes

So You Wanna Be In A Band

ENTITLEMENT

I feel bitter as I’m going through a clean up/archiving process of some old emails. What can I say, they just brought back so many bad memories from my ex band members.

The first thing that stands out is the entitlement of my ex band members. Just because they played an instrument on a song, they argued that they were entitled to a song writing percentage. Just because they suggested that we play the riff once instead of twice, they believed they were entitled to a song writing percentage. And the bass player who joined to play live gigs also put in a song writing claim.

The band was formed in 2008. The majority of the songs that I used in the band were written during 2004 to 2006. I registered the songs with the rights organisation during that time as I was planning on shopping them around to other artists. Even though I showed these facts to my band members they still argued with me over their entitlement to a song writing share for the songs.

Let’s face it, bands are complex beasts and very hard to hold together. Instant fame and riches could push aside some of those bad vibes for a little while or maybe even a decade. However those bad vibes will always come to the forefront until an explosion happens of mass proportions. Motley Crue and Vince, Axl Rose and the rest of the Gunners crew, Don Dokken and George Lynch, The Eagles, Machine Head and Adam Duce. And there are many more examples when that innocent love for music turns sour.

Arguments ensure over money all the time because each band member is on a different financial path. Some are on unemployment benefits, some are on unemployment benefits and casual wages, some are on something else all the time and some are full-time workers. Some band members are more important to the band than others.

The thing that pissed me off the most was when I used to hear the drummer or the bassist or the vocalist telling other people that they were involved in creating the songs and that they had some input. That piece of dishonesty didn’t sit well with me and still to this day it makes me bitter.

DISHONESTY

I know that all of the songs have been written by me and only me. I was the one that spent time away from my family to write the songs. I was the one that recorded them on my Zoom 8 track machine alone late into the night. I was the one who tabbed them on Power Tab while my foot was rocking the bouncer in an attempt to put them to sleep.

To me, if a person suggests that we do the chorus once instead of twice that is not a reason to add them as songwriters. They didn’t contribute anything musical to the song nor did they contribute any new lyrical ideas or melodies. All they did was suggest to play a piece of music/words already written once instead of twice. In an end of credits scroll list from a movie these people will be listed as editors. The writer is still the writer regardless of what the editors do with the script flow.

So of course, I confront the drummer at his dishonest statements, and of course he disagrees with me aggressively stating that he did provide input. Of course I don’t let it slide easily and I ask him what input did he actually have. What piece of music did he contribute? What lyrical verse or melody did he contribute?

He answers that he provided ideas on subject matter. I reply that an idea does not mean that he wrote any music and lyrics. He answers that he assisted with a melody in a verse. I ask him what did he actually change that was so different to what I wrote in the first place.

Singing a word by enhancing the syllables is not a reason to get a song writing credit. Otherwise, James LaBrie or Vince Neil would get song writing credits all the time. Hell, if I used the logic that the drummer put forward that would mean that Bruce Dickinson needs a songwriting credit for every single Iron Maiden song, even the ones from the Paul Dianno and Blaze Bayley era of the band as Bruce did enhance the vocal delivery.

At this point, the singer and the bass player are on the drummers side and I feel betrayed.

BETRAYAL

I remember the day when I got a call from the rights organisation advising me that counter claims have been made on the songs I wrote from the drummer, the bassist and the vocalist. I was in a state of shock. And boy did I hate and curse them bad. I will never forget that moment because it made me realise how deceitful and dishonest people can be.

I told the rights organisation that I do not agree with their counter-claim however the rights organisation did not care either way. The songs go into suspension and any money accumulated from them is held by the rights organisation. For the rights organisation it is a win win. But for me, it was a loss. I had to get a lawyer who charged an arm and a leg however the work that he did was not of the quality that he charged me for. I was told that the onus was on me to prove that I wrote the songs. I saw this as unfair and unjust. The onus should be on them to prove that they contributed to the song writing.

So why did all of this rubbish happen?

GREED leads to a sense of ENTITLEMENT. What I had was a bunch of average musicians that have never written a song in their lives wanting to change the truth so that they are seen as more important than what they really are/were. To prove my point once I was out of the band, in the space of eight months they didn’t write nor release not one NEW song. What a bunch of talents, hey? And then the band ended.

So while forming bands are initially fun, if any artist is serious about making it in the music business and they think that the above doesn’t happen then they are living in a delusional world. This is what happens in the real world because untalented people are greedy. This is what happens because untalented people want to trump up their efforts as being more important than what they really were.

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A to Z of Making It, Alternate Reality, Music, My Stories

2015

STREAMING
Streaming wins. So if you are an artist and your business model is based on recording an album and selling it, then you are challenged. However if you are an artist that creates new music to engage with your fan base then the world is your oyster.

DATA
The greatest value of any online company lays in the consumer data it collects. Why do you think Google, Amazon and Facebook are valued so high? So if you are an artist with an online presence what do you know about your fans? How do you turn fans into customers? How do you reward them?

DIVERSIFY
Diversity is the key to survival in any business. Amazon back in 1993 started off as an online bookstore. Now look at what it sells and what other services it provides. If you are an artist you start off with creating music. Then what is the plan.

NEWS/MEDIA
Who can we trust to be impartial today? The main news outlets are owned by massive corporations who are conspiring to control the narrative. They exist today to serve a select few. The ones that control the narrative are the ones that control life because in the end people love a story. That’s why novels, TV and movies are popular. That’s why reality TV shows employ scriptwriters.

TOURING
All the money for the artists is in touring. If you are a new band, then you need to establish a fan base before you even contemplate playing a show or touring. It’s totally different to when I was starting out. If you are a small independent band and self funded or a large independent band and self funded your mission is to constantly release new music, connect with fans and play live. It’s a lot of hard work and if all band members are not on the same page animosity ensures.

ALBUMS
If you are going to spend the better part of a year writing and recording it, then it needs to be great from start to finish. Good is not good enough anymore. Even though Five Finger Death Punch released two albums worth of music they really had enough great songs for one nine track album. Machine Head went three tracks too many on their new slab. Megadeth on Super Collider really had three good songs with a cool cover of Thin Lizzy. It should have been an EP instead of an album. Isn’t it better to tour on four great songs then a whole albums worth of music where only one song is included in the live set.

TECH
Our digital lives are all tangled up with the big technology companies, like Google, Amazon, Apple and Facebook. These big techies are also becoming the powerful cultural gatekeepers that the much despised record labels held so dear for so long. Will the same hate befall the new cultural gatekeepers like it did the record labels.

TRUST
Our relationship with the large tech companies is based on trust: we trust them however we don’t really understand what they are gathering on us. And that trust will start to erode.

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