Tag Archives: Music Business

Copyright, Music, Piracy, Stupidity, Treating Fans Like Shit

I Want My M.P.3.

The last cinema movie I watched was “The Hobbit” back in December. I decided to give Captain America, and Spiderman a miss because the kids were little pests and I decided that even though I wanted to watch the movies, I wasn’t going to go without my kids.

Anyway, they have been good little boys, so I decided to have a movie weekend with them recently, while my wife stayed home with our two and a half-year old. So over the weekend, I had my son’s birthday party on Friday, had kids football on Saturday morning, watched “X-Men Days Of Future Past” on Saturday night with two of my boys, had more kids football on Sunday morning and then watched “Transformers – Age Of Extinction” on Sunday night with my boys again. Plus I took in the Brazil vs Chile game and the Colombia vs Uruguay game.

As is the norm with any Marvel movie these days, we hang around until the end credits scene appears and once that scene finished, there was a notice that said something like, 15,000 people contributed to the making of the movie. And I thought to myself, this is typical of the Movie Picture Association. Treating the people who legally watch a movie like criminals and hitting them with an anti-piracy statement.

It was like when I purchased a DVD at the start of the piracy epidemic and I was hit with the “You Wouldn’t Steal A Car” advertisement that could not be skipped. Yep, I am sure that the people who pirated the content kept those advertisements in their pirated release of the movie.

Everyone with a decent internet connection has dabbled in getting their music, TV or movie content via peer-to-peer downloading. Even the ones that work for the Copyright Corporations have illegally downloaded.

Because as successful as Spotify is in fighting piracy, or iTunes is at converting digital mp3 pirates into customers, people still get want their mp3’s for free courtesy of a favoured supplier. And it turns out that the pirate versions of the legal commercial offerings far surpass the simplicity and ease of use of what the Entertainment Industries offer up. That is because the pirate versions offer everything, in any format a user prefers and they do not geo block, so there is no way that a person will get the stupid “not available in your country” message.

Basically the amateur sharers of culture and knowledge are miles ahead of the Entertainment industry. The Pirate Bay is over ten years old. Name me one Record Label technological start-up that has reached a decade.

The kids of today just grab stuff from where it’s easiest. That is why YouTube got traction. While the record labels procrastinated about licensing Spotify, YouTube slipped under the radar. The only thing that YouTube is missing is the free mp3 version that fans of music still want.

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Classic Songs to Be Discovered, Derivative Works, Music, My Stories, Unsung Heroes

The Classic Game Changer Albums

Is there any artist or band out there that can totally wow us like the first time that bands like Dream Theater, Motley Crue, Metallica, Guns N Roses, Pink Floyd, Rush, Iron Maiden, AC/DC, Van Halen, Twisted Sister, KISS, Judas Priest, Black Sabbath, Blizzard Of Ozz, Rainbow and so many others did.

Don’t get me wrong, I hear bands that are good all the time and most of those bands sound like the bands that I have mentioned however they still do not make me feel like when I first heard those classic bands mentioned above.

I know that people will argue the point, however they really need to put themselves back into that head space of that era.

Just think about it.

Put yourself back in 1983 and Metallica is on stage. You are watching this band play a hundred miles a hour and they are in your face. Then think back 10 years from that point and pick anything that resembles what Metallica does on that night in any shape or form.

The same for Van Halen. Imagine it is 1978 and you are there watching Eddie Van Halen on stage and he is ripping up the fretboard with hammer ons, legato runs and finger tapping. He isn’t doing it as part of an extended jam or a guitar solo moment, he is doing it as part of the songs riffs and leads. Then think back 10 years and find another guitarist that resembled what Eddie Van Halen is doing on that night.

Of course, people will argue that Jeff Beck, Eric Clapton, Jimmy Page and Jimi Hendrix were all doing the rounds in 1968. That’s a decent argument. Then I say go back another ten years from then to 1958 and then you will see what a massive change was happening during that twenty year period.

Hell, the sales of guitars jumped astronomically from the fifties to the eighties. That should be proof enough of the change that was happening during that time as music started to cross boundaries and become worldwide.

There is no doubt that music has played a vital role in our society. We listen to it, we play it, we create it and we use it for almost everything.

Regardless of where people’s loyalties lay when it comes to their favourite artist, the truth is this; there are only a handful of truly great hard rock albums from start to finish that will stand the test of time. Of course there there are albums with a handful or just one truly great rock songs that will stand the test of time.

Since Metallica is in the news a lot with their request by fans tour happening, the new song “The Lords Of Summer” doing the rounds, plus all the petitions in place to kick them off a festival, lets kick off with them.

There is no doubt that the “Black” album is their TRULY Classic moment. One album that encapsulated and re-defined and re-classified a genre. A game changer in every sense.

What about the albums that came before the Black album?

“…And Justice For All” had two defining songs in “One” and “Harvester Of Sorrow”. Other songs that on any given day could be up there or are up there are “Blackened” and “And Justice For All”. The album wasn’t a game changer in any way as it just built on the three albums that came before it.

“Master Of Puppets” is a pivotal album in Metallica’s career for two reasons. It was the first Metallica album that was a true Metallica album, written by the band and it was the last album to feature Cliff Burton before his tragic death.

The one two knock out punch of “Battery” and “Master Of Puppets” is undeniable. However the next two songs, although good are mere imitations of songs 3 and 4 from the “Ride The Lightning” album. “Disposable Heroes” picks it up, while “Leper Messiah” is a foreshadowing of the “Black” album style. “Orion” is a great instrumental to fans of instrumental music like me and “Damage, Inc.” is jarring and in your face, which people either dig or detest.

The first four Metallica albums could easily be packaged into one GAME CHANGER album.

1. Battery
2. Master Of Puppets
3. For Whom The Bells Toll
4. One
5. Disposable Heroes
6. Harvester Of Sorrow
7. Creeping Death
8. The Call Of Ktulu
9. Seek And Destroy

Same deal for Motley Crue. Their first four albums could easily be packaged into one GAME CHANGER album.

1. Live Wire
2. Shout At The Devil
3. Looks That Kill
4. Red Hot
5. Home Sweet Home
6. Wild Side
7. Girls, Girls, Girls
8. Too Young To Fall In Love
9. Too Fast For Love
10.On With The Show

Here are a few more game changer albums from the Eighties;

Bon Jovi – Slippery When Wet

It gave Jon Bon Jovi a career that he is still doing victory laps on almost 30 years later.

Guns N Roses – Appetite For Destruction

It gave Axl Rose a career that he is still doing victory laps on it. It also gave Slash and Duff a springboard to go solo.

Def Leppard – Hysteria

“Pyromania” got the ball rolling and “Hysteria” after laying dormant for a year went viral.

Motley Crue – Dr Feelgood

Sobriety leads to a lot of clarity and groove and a number 1 album.

Van Halen – 1984

The definitive statement of Californian Rock, launching David Lee Roth and Eddie Van Halen into every household of the planet

AC/DC – Back In Black

It launched the band world wide and solidified the growing reputation of a young producer called Mutt Lange.

Twisted Sister – Stay Hungry

It gave the band two cultural video clips and when they reformed in 2001, it was the launching pad for the next wave of SMF’s.

Ozzy Osbourne – Blizzard Of Ozz

It re-established Ozzy by giving his solo career a real boost and it gave the world the talents of Randy Rhoads and the lyrical writing talents of Bob Daisley.

Judas Priest – Screaming For Vengeance

It paved the way for metal to burn up the charts again in the U.S that no one saw coming.

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A to Z of Making It, Music, My Stories

Bands: Do You Want To Know What It Is Like?

This one gig forever lives in my memory.

After slugging it out in our regional area, we finally had a decent buzz to get a show in the City. Now this venue is renowned for its metal and rock nights so people of those genres always ventured to it. However, it’s location was a deadest nightmare. Without being able to stop in front of the venue due to it being a no stopping zone, our only option was to find a parking station which was a decent 10 minute walk. The venue was basically at the corner of two main streets in and out of the city.

So yippee we had a gig in the city. Great.

We drove two hours to get there. Double Great.

We parked at a parking station that charged us $52 dollars. Triple Great.

We walked for 10 minutes, carrying amps, guitars and drums. Quadruple Great.

We played the show. We got it filmed via the venue and paid an extra $150 for it. Multi-Great x Five.

I never had an image in my head that music was a way to meet chicks and travel the world. My image was one of writing and playing. However on this day, I really needed to reassess the whole playing live part in my life. As this wasn’t fun anymore. And the reason why it wasn’t fun is that the venues just didn’t respect music. Having a venue in the middle of the city with no loading dock for musicians shows that disrespect.

All the years of hard work doesn’t prepare you for the crap you need to deal with in relation to venues and other bands.

It doesn’t prepare you for the sense of elitism between genres. Our style was Progressive Metal. The other bands on the bill were Death Metal bands. Having a chorus that soared melodically was frowned upon because the singer could actually sing. The other bands just screamed and growled their way through.

The years of practicing and writing do not prepare you for the realities of the music business. To me the big one is the sense that bands just can’t get along. Because the odds of success are so rare no one wants to give an inch just in case that inch was their chance at making it. It got to the point where fans of one band were told to wait outside while the other bands played, just in case some magic record label rep was in the audience and saw people having a good time.

I started to see band members from other bands admonish their fans for enjoying our performance. I started to see hostility around start times and set times between bands. For example, the opening band started late but didn’t cut their set which meant the second band got squeezed.

We played one show in Melbourne where there was a management company and a record label A&R dude there. We had no idea that they would be there. Even if we did, I do not believe that it would have changed our performance. Musically we delivered a killer set. Vocally I could never tell, because on stage I couldn’t even hear the vocalist. The in-house monitors just didn’t cut it.

After the show, the Record Label A&R rep and the management team introduced themselves, we went and had dinner and they said that they are interested in the band but a few things need to change.

“The singer was off-key the whole night”, said the prospective manager.

They mentioned that right in front of the singer.

Then they mentioned that they had a singer from another band that would be a perfect fit for our style. Again they said this right in front of our current singer. It was their way of destabilising the band and getting their own guy in.

I said a flat-out NO.

I said that we will fork out the cash to get proper ear monitors for the current singer and work on that as the on stage monitors just don’t deliver when it comes to independent bands.

The drummer looked at me with dagger eyes. This was his chance to make it and I was getting in the way because I stood up for the singer. But the drummer didn’t do anything about his animosity towards me because I was the songwriter in the band. And this upset the drummer to the nth degree.

But this is a reality. There are always people there, ready to push their own agenda. In this case, the manager and the label wanted to push their vocalist into the band that I formed. The drummer and the bass player were happy for it to happen. But for me, it didn’t sit well.

So what happened after that?

Within four months I had left the band because the arguments of holding each other back got to the point of fisticuffs.

They then got a fill in guitarist and within six months they burned everything that I built up over the last two years down to the ground.

And that’s what its like to be in a band.

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A to Z of Making It, Music, My Stories, Unsung Heroes

Junkyard

You could say wrong time, wrong place hurt Junkyard. Being from Australia, I am always into bands that can take the AC/DC style of rock n roll and spruce it up with their own twists without sounding too much of a copycat. Junkyard was such band that did it really well with their debut album released in 1989.

Guitarist Chris Gates came up with the name Junkyard. One name that was floated around was ‘Crack’ however they decided against that when the actual drug named crack became mainstream news.

They came from a hardcore punk scene into a scene that was splintering into a few different genres/groups.

One group was the bands that wanted to be like Motley Crue and Poison.

The other group was bands that wanted to be like Bon Jovi and Journey.

Then you had another group that didn’t mind if they merged and criss crossed between genres. Underrated bands like “Junkyard”, “Raging Slab”, “Dangerous Toys” and “Circus Of Power”.

This time the genre mash-up revolves around the following ingredients;

Bad Company/Free Classic Rock – CHECK

AC/DC Hard Rock – CHECK

Punk Rock – CHECK

Punk Rock Attitude – CHECK

Aerosmith Hard Rock – CHECK

ZZ Top Blues Boogie Rock – CHECK

Southern/Country Rock – CHECK

Guns N Roses Current Flavour Influence – CHECK

A lot of people believe that the Guns N Roses comparison is the reason why Geffen Records became interested. To put it into context, Guns N Roses didn’t really take over the world until 1988 and by then, Junkyard already had a record deal in place with Geffen records.

One other point to note is that the media always emphasised the fact that Junkyard got signed nine months after forming. However, the origins of the band and the respective musicians go back even further.

All of the band members were paying their dues way before Junkyard started. Guitarists Chris Gates and Brian Baker have been at it since 1980 beginning with punk bands “Minor Threat” and “The Big Boys”. Bass player Todd Muscat and drummer Patrick Mazingo had been at it since 1983 with the band “Decry”.

So they get together and form a new band in 1987. Labels started to become interested. Virgin came knocking first based on an 8 track demo the band did. However during a gig with Jane’s Addiction and Green River, they got approached by Geffen. The A&R rep at that time also knew about the members previous punk bands and a deal was made.

The excellent Tom Werman was on hand to produce the debut album that came out in 1989. The engineer was Duane Baron who was also no slouch in the producer chair either.

While others complain about Werman’s work ethic or input, the Junkyard team had nothing but praise. However, another candidate that was considered was Matt Wallace, who did the initial demos that Geffen financed before they gave the go ahead for the full album to be recorded. Matt Wallace was a more eclectic producer, being involved with artists like “The Replacements”, “John Hiatt” and “Faith No More”.

“Blooze”

It is the album opener and it kicks it off in style.

“Simple Man”

“Throwing pennies into the wishing well”

Chris Gates wrote it before the band even got together. I love that lyric line. So simple but effective.

“Shot In The Dark”

Not the Ozzy version. This one is more raucous and sleazy. I think the term they used in the Eighties was “Snotty”.

“Hollywood”

Looks like Zakk Wylde was listening to Junkyard as the intro and feel of the song could have inspired Ozzy’s “I Don’t Wanna Change The World”. Chris Gates tells that story that the idea for the riff came from a “Cheech & Chong” movie however after the song was finished he went back to see if he could find the scene where Tommy Chong played the riff and he couldn’t find it.

Credit insane French Canadian video director Jean Pellerin for the cool “Hollywood” clip that MTV picked up and put into rotation.

“Life Sentence”

Musically it reminds me of Motorhead’s “Ace Of Spades”.

“Texas”

“More uptempo driven re-write of “La Grange” from ZZ Top.

“Hands Off”

It continues with the Southern Rock/Gospel Rock style feel. But the lyrics. Man they take the cake for some of the most funniest shit ever committed to music.

The darker “Sixes, Sevens & Nines” came next and by 1992 the band was dropped from Geffen. That is how quickly fortunes changed in the era of record label control. The band knew what was up. The writing was on the wall. All of their contemporaries were getting dropped.

This is what drummer Patrick Muzingo said in an interview with SleazeRoxx.

“We decided it’s about time for us to face reality and get real jobs. Sure, we were bummed and still wanted to be a band but we also were extremely responsible adults and, from the get go, knew we weren’t gonna become millionaires doing this. We all got REAL jobs and went our separate ways. Some of us continued on with new bands for a few years, others got careers. There was no drama when we spilt up. No BS.”

If you are a musician and have dreams of making millions, then I will give you a second to digest the above comments because that is reality. Even the musicians today that complain that the past was better are misleading people. Junkyard had a major label contract and when it all ended they had to go get real jobs.

They wrote and recorded material for a third album with the working title “103,000 People Can’t Be Wrong” (which was a reference to the first week sales of album number 2) but the record never got made for various reasons.

The band wanted to produce it themselves so Geffen gave them an ultimatum.

Record it with a real producer, however they will give no marketing support or touring support.

Or they would release the band from their deal and allow the band to shop the record to other labels.

But no other label would come forth to support them as all of the labels had moved on to find the next Nirvana, Pearl Jam, Soundgarden or Alice In Chains.

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A to Z of Making It, Classic Songs to Be Discovered, Music, My Stories, Unsung Heroes

Emphatic

I was listening to the new album “Another Life”. Yeah I know it was released in 2013 and in today’s terms it is old. However once upon a time an album under 12 months was still classed as a new album.

Anyway, i am listening to it and i am not really getting into it. Then a riff that reminds me of the pre-chorus of the song called “Zero” by Smashing Pumpkins blows into my head space. The song in question is “Take Your Place” and I am hooked. It is track nine on the CD.

The only reason why I went this deep into the album was because the same experience happened to me on their previous album.

And finally the album is rocking.

“Forbidden You” comes after and the song “Pretty Handsome Awkward” from The Used comes to mind.

Then it gets even more aggressive with “Remember Me”. It’s got this Disturbed meets Black Label Society groove that is just the way I like it with a flourish of some shred. I had no idea it was the lead single when I listened to it. I found that out after I did some Googling on them.

It’s got a great line in it.

“When the stitches don’t hold and you start to bleed ‘Remember Me'”

It reminds me of the “Unto The Locust” theme from Machine Head, about how people come into your life and end up messing it up, before they leave and move on to another victim.

My ex-drummer was like that. In my mind I tried hard to help him but he kept on making the wrong choices and in the end he made his life difficult and everyone else that was around got dragged into his cesspool of trash.

And then the album ends.

The piece d resistance are the last three songs and I guarantee you that they will go unheard because if someone stumbles across Emphatic due to a playlist algorithm, they will be given the songs that a A&R person believes in. But the audience always has a different viewpoint. We make our own favourites.

We make our own soundtracks and our own memories. So after hearing the last three tracks, I decided to give the other eight tracks a re-listen. Maybe I wasn’t paying enough attention. But I wanted to pay attention because of the story. You see, Emphatic has a story. And like the best TV shows out there, it is a good narrative.

Emphatic had a record deal with Universal which fell apart. They then recorded their album “Damage” with producer Howard Benson and they were set for a major push in mainstream rock with Atlantic Records behind them.

Then everything changed. Emphatic’s lead singer at the time,Patrick Wilson injured his larynx in a bar fight. No one is sure if someone hit him in the throat or tried to choke him. And timing is everything in music. In this case, it was the worst possible time, with the band starting promotion for their brand new album at the time.

Atlantic Records and Indegoot stuck around. They waited for Wilson to get better however he didn’t and Wilson officially quit the group and Atlantic then dropped them. Guitarist Justin McCain fell into a depression becoming the same person that Wilson became. Then came Toryn Green, formerly of Fuel via a Facebook reach out and eventually a new label in Epochal Artist Records came knocking.

This is how “Another Life” was born. They hooked up with Revolver Magazine (the standard Corporate Deal) to stream the album before it came out.

So with my renewed interest, I started to enjoy some of the other songs like “Time Is Running Out”, “Lights”, “Something’s Never Die”, “The Choice” and “Another Life”.

As I was doing more research I saw that Toryn Green is now out, due to the good old “creative differences” excuse.

And just recently, they signed to Pavement Entertainment and are set to release their new album in late 2014. It’s like the days of old, when bands released an album each year and musicians jumped from band to band.

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A Clash Of Singles

Remember the days of purchasing an album based on a heavily marketed opening track and to find out that the album had 1 great song and 2 to 3 maybe 4 decent songs. And the rest were there as pure filler.

So the public, after being burnt so many times on purchases like these really took to the whole cherry picking idea when the mp3 became available. It wasn’t the artists fault, it was the fault of the greedy record labels.

And now with streaming, we have taken it up a notch.

Look at the streaming count of Journey.

“Don’t Stop Believin” is at 70.8 million streams on Spotify. Nothing else even comes close from Journey’s catalogue to that one song and how many albums have Journey released so far. A lot. But “Don’t Stop Believin” is the song.

It has also sold over six million digital copies and when it was released back in the early Eighties it didn’t even hit Number 1.

Bon Jovi have the usual suspects.

“Livin On A Prayer” is approaching 30 million streams and “It’s My Life” is at 21.3 million streams. “You Give Love A Bad Name” and “Wanted Dead Or Alive” are also up there. That is why “Slippery When Wet” was a strong album.

Name me the Journey album that had “Don’t Stop Believin” on it without Googling it.

I expect the fans of the band to know, however in 2014, I also guarantee you that a lot of people would not know that the album was called “Escape” and that the song goes back all the way to 1981. “Don’t Stop Believin” even though it wasn’t a number one hit, pushed the “Escape” album to Number 1. And it was a Blockbuster of a song. Just the way the record label liked it.

Journey was touring Australia a few years back and my work friend got tickets and asked me if I was going. I said that I am not interested in seeing Journey without Steve Perry. And their response was;

“What is it with me and my appreciation for guitarists”.

Here is a person, that purchased two Journey tickets and he didn’t know who Steve Perry was and I couldn’t believe that he actually thought that Steve Perry is the guitarist in the band. Your honour, I rest my case. But the truth of the matter is this, no one cares these days who wrote the song, who played on the song, who produced the song and so forth.

All they care about is THE SONG.

And music is a cultural beast. Nobody owes a musician a living, never mind the executives trying to keep enslaved musicians as cash cows. But if you create that song, expect a living.

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A to Z of Making It, Copyright, Music, My Stories

Niches and the Issue with too much music

Niches. There are lots of them. An audience that sees their scene as a sense of belonging and a badge of honor. In some cases, that sense of belonging is more important than the quality of the music.

You know what I’m talking about. People that keep on telling you how they listen to something non stop and then when I spin it, I go WTF was that.

In the old days, we would have to buy it and be default we would need to play it. But in the old days there was so much less music. In the old days the entry bar was higher and as a byproduct the quality was much greater.

But in the Internet era everybody can record and everybody can distribute. So we get diluted quality of music.

And in the end, it is a small group of label backed artists that succeed. And that is because all the other acts are just not good enough in their current formation or at this point in time.

Sure, bands that are self managed can have a career in music. Digital Summer and now Protest The Hero are two that come to mind, however if you want to have success like Five Finger Death Punch, Shinedown, Volbeat and In This Moment, you will need good songs and a label behind you.

But if you really want to have success, you need to have realistic aims about what you want to achieve.

If you really want to have success, you need to know as much information on music publishing. Because the longer you control your own publishing, the more power you will hold in negotiations if you have a hit song.

If you really want to have success, don’t hand over your copyright unless you are aware of the consequences of doing so.

If you really want to have success, don’t try to follow trends.

If you really want to have success, be brutally honest with yourself has why you do what you do.

Because there is so much music available we gravitate to what is great. And that could happen the instant you put out a new song or it could happen years after.

Which means there will be fewer acts break through on a big basis.

Which means there will be fewer acts that will reach critical mass. And for the ones that miss the old days guess what, they are never coming back.

A career in the music business was always about that one song.

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Music Is A Game of Lifers

Look at any artist or band you like and you will notice one important element. They are lifers in the music business. They are the people who have had million dollar highs. They are the people who have had million dollar super lows and losses. They are the same people who have reclaimed those million dollar highs only to see hard times come again. They are the same people who just keep on going, eventually achieving those highs again.

Dee Snider went through a long and drawn-out bankruptcy proceeding after Twisted Sister imploded. This is his big low from the platinum highs of “Stay Hungry” three years earlier. After bankruptcy he was free to make a new record and re-negotiate publishing deals.

The next high came when he signed a high pay deal with Elektra Records for the project that would become Desperado.

The next low started when Dee got that call that Elektra Records had dropped Desperado and shelved the album. That kicked off a process of more lows. Elektra didn’t just drop Desperado, they also prevented Dee from recording for any other label. Basically a record label that claims they are here to protect artists was destroying the career and personal finances of Dee Snider. Dee Snider is a SMF, so he just kept on going, trying to get out the rights to his songs returned to him. He kept on going trying to get the right to license the Desperado record to another label for a fair price. In the end, the only thing that Elektra Records would accept was full reimbursement of the money they’d laid out for the deal—$500,000, or $50,000 per song.

But, but, the record labels are here to protect their artists.

But, but, the record labels are here to negotiate longer copyright terms that will last on average over 120 years because that is the only way they can protect their artists.

The truth is, the record labels are there to make money from the lifers in the music business. It’s that simple.

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A to Z of Making It, Copyright, Music, My Stories, Unsung Heroes

Money In Music, Greed, Elitism And A Lifestyle Of Not Taking Things Too Seriously

One thing about the world of heavy metal and hard rock was that we never took ourselves too seriously. It was always a camaraderie, a culture to have “Nothin But A Good Time”. A culture to “Seek and Destroy” and just have some fun “Smokin In The Boys Room”.

So when Zakk Wylde was playing “In This River” at the Revolver Golden Gods Awards for the fallen rockers and a picture of Jani Lane from Warrant came up, and it stated, Jani Lane, Motorhead, 1964-2011, it was just one of those things we had to laugh about. Of course, a lot people these days take stuff a little bit too seriously and the elite Motorhead fans were outraged that a wussy singer like Jani Lane was associated with their band.

Or what about when the Salem Community Easter Drama titled “Lamb Of God” actually used the Lamb of God logo on their tickets. It made everyone have a laugh. Because this is what metal and rock is all about. A lifestyle of not taking everything too seriously.

Then you have the other side of the metal and rock community, which is the elitism view.

First let’s go back to the beginning. It was all just rock, blues and folk.

Then it started to branch out into hard rock, blues rock, folk, R&B, Surf Rock, Brit Rock.

Then metal/heavy metal came into the picture, along with Southern Rock, Americana Rock, heavy rock, progressive rock and so forth.

Then came Funk, disco and punk rock.

Then came the New Wave Of British Metal and everything was just metal again for a few years. Regardless of how different the style of metal was, the audience always crossed over between genres. Fans of NWOBHM, also supported the LA metal and hard rock scene. Fans of that LA scene also supported pop rock and Americana acts like Kiss, Ted Nugent, Styx, Bruce Springsteen, Journey, Survivor, Reo Speedwagon and others.

It didn’t last for long as the genre that defined a cultural movement splintered into Hard Rock, Glam Rock, Glam Metal, Pop Metal, Power Metal, Thrash Metal, Death Metal, Extreme Metal, Progressive Metal, Black Metal, Metalcore, Groove Metal, Industrial Metal, Nu Metal, EMO, Punk Metal, Gothic Rock, Doom Metal, Djent, Technical Metal. Folk Metal and the list just goes on and on and on.

Within each genre, there is a subset of elitism within it. The type of elitism that sees the hard rock style as not just not hard enough for the heavy metal community. The type of elitism that sees Metalcore and melodic death metal as not evil enough for the “real” death metallers out there. Or the type of elitism that sees progressive metal as just not brutal enough compared to death metal or black metal.

Sort of like an episode I saw on the cartoon show “Metalocalypse” where the new song that the band Deathklok was writing just wasn’t brutal enough according to their singer.

The elitism goes both ways, where elitism in hard rock sees other metal bands as not melodic enough.

In some occasions it is simply down to taste. People enjoy the pop structure of the “verse – chorus” sing a long, every day, all year round.

The way I see it, people either praise someone else’s success, or they try to tear it down because they believe they should have been there and that someone stole their ride.

People attach themselves to this cancer within them that says “If this band made it, they suck” because they don’t want to admit that they wish it was them on that throne. They don’t want to admit that they are undeserving because they are not qualified or talented enough or good enough.

From the people that I know, and doing some crude math, eighty percent of wannabe musicians drop out when the going gets tough. The remaining twenty percenters keep at it, networking, planning, practicing, creating and moving on. Then from those twenty percenters, another eighty percent drop out due to starting or having families, which means that they have obligations and the need to have a stable income. So let’s say 100 start off. After the first cut, 20 will remain. After the second cut, only 4 will remain.

See no one tells you that when you reach a certain age, the power players in music don’t really want you. That is why the focus is on the young. It’s like McDonalds. Get em young and work em hard for less money.

Making it is hard work. It involves a lot of variables and the main one is luck. Very few make it and a lot of others have excuses for failing.

Sort of like the people who always scream to anyone who cares about how Spotify is killing the music business and pointing to pay out figures without giving the full picture as to how much the label took, how much the manager took, how much the publishers took, how much the lawyers took and how much went to the slush account for expenses.

Seen what Jared Leto said recently.

“We all know that, as content creators, artists and musicians, a great deal of our work is going to be streamed, but the issue is that artists are getting the short end of the stick. The streaming companies are paying record labels, but record labels are not paying artists.”

I have been saying this for a long time in other posts that the greed of the record labels is putting a stain on the streaming model.

“Record companies are taking giant advantages, they’re taking pieces of stock options or technology companies in exchange for guaranteeing rights to artists’ streams, there’s all kinds of deals being made, and artists aren’t a part of those deals.”

This is a biggie. Spotify needed to give over half of the company to the Major Record Labels so that they could operate in the U.S. What did the Major Record Labels use as their bargaining chip in these negotiations?

Yep, you guessed it, the right to access the music of artists past and present. And as Leto alluded too, artists are excluded from these conversations and negotiations.

Spotify is a great enabler of getting music out to the masses. It’s also set to overtake iTunes in Europe due to the closing of a digital tax law loophole in the UK – that put an end to all song downloads being priced at £0.99 ($1.79AUD). This in turn is means that iTunes is expected to lose consumers opting for subscription streaming services instead of paying for each track as a download.

In relation to the heavy metal and hard rock communities, they are not doing a really good job at promoting Spotify by still relying on album sales as a measure of success. Streaming is a tried and true business model. Hell, the whole free to air TV industry is the same model as the free streaming option. And the TV stations made a monza. In 2014, there is no fundamental reason why music needs a “sales” business model.

And while popular culture artists are raking in 100 million plus streams a song, metal and rock bands are still going the mp3/CD sale route. It is the wrong way. There should be no reason why a metal act should not have a song that has surpassed 100 million streams on Spotify by now. No reason whatsoever.

It’s the selling (instant money in the pocket right now) mentality versus the streaming (money in the pocket later) mentality and everyone wants to be paid right now. From the labels, managers, lawyers and producers, down to the individual band members. Everyone wants money to live on and get by.

But music is a risk game. Music was never an industry that guaranteed an income.

So why are bands pushing that argument.

Guitar World ran an article back in April 1997, about where are the Eighties Guitar Heroes now. Now meant 1997 for the article. One of the questions they asked each guitarist was their FINANCIAL STATUS. This is what they had to say;

WARREN DeMARTINI (RATT) – “It’s not like I never have to work again, but I had the luxury of not doing anything right away and I really enjoyed the break.”

“Out Of The Cellar” sold over 3 million copies in the U.S. “Invasion Of Your Privacy” sold over 2 million copies in the U.S. “Dancing Undercover” sold 1 million copies in the U.S. “Reach For The Sky” sold over 1 million copies in the U.S. “Detonator” sold over 500,000 copies in the U.S.

In total Ratt sold over 7.5 million records in the U.S. Using the average retail price of $10, you can do the math on the gross sales of Ratt’s music.

And that break that DeMartini took was roughly 12 months. After that he was a touring guitarist for Whitesnake in 1994, releasing instrumental albums in 1995 and 1996 and new Ratt albums in 1997 and 1999.

In other words even though he was the main songwriter in a band that grossed $75 million in album sales in the U.S alone, he still had to work his arse off.

REB BEACH (WINGER) – “I’m certainly not set financially. I still have to work. I didn’t sign the best contract. Back then, it was ‘Sign this, or we’ll get another guitar player.”

ERIK TURNER (WARRANT) – “We made millions and we spent millions. Now we’re like everyone else: we work for a living.”

BLACKIE LAWLESS (WASP) – “Slow and steady wins the race. We’re a lot better off that a lot of bands that sold a lot more records at one point because we have a cult following. We have the most devoted fans in the world. I’ve never seen anything like it.”

STEVE BROWN (TRIXTER) – “We came out of the whole thing in decent shape. We all have to work, but we don’t have any day jobs and I have a nice house.”

TRACII GUNS (L.A. GUNS) – “I’m by no means set. But I’ve established myself where people buy my records and come out to see us live.”

There is a lot of money in the music business and the ones that create it are the least underpaid.

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A to Z of Making It, Music, My Stories, Unsung Heroes

Work Ethic Of Our Fallen Idols Is No Different From Generation to Generation

Music is forever.

Our heroes will die or already have died but their music lives on.

With the power of internet it should be every persons goal to continue to reach new generations of fans, so that they too can also benefit from hearing the work of musicians like Paul Kossoff, Dimebag Darrell, Randy Rhoads, Jimi Hendrix, Chuck Schuldiner and many more.

Paul Kossoff’s career was short at 25 years of age. As a guitarist he was always looking to “have a jam”.

Randy Rhoads just wanted to play guitar, evidenced by taking classical lessons while on tour with Ozzy and then receiving a punch in the face when he told Ozzy that he wanted out.

Jimi Hendrix was always booking studio time and running his different bands through jam sessions over and over again.

Chuck Schuldiner was a technical death metaller who just wanted to be a guitarist in a band and he finally achieved that dream with “Voodoocult” and the progressive “Control Denied”.

One thing that all of these musicians are renowned for regardless of what generation they come from is their prolific musical output, their jamming ethic, their hard work and devotion to the lifer lifestyle of the music business.

Paul Kossoff was involved in 10 studio albums and 2 live albums between 1969 to 1976. Talk about jamming up a storm.

Jimi Hendrix was prolific. Apart from the official releases (three within a year), Hendrix created a musical vault so deep, his family members are still making money from his legacy.

Dimebag Darrell had 4 independent releases and close to 10 years of experience under his belt before “Cowboys From Hell” opened the door for a bigger stage to play on.

Chuck Schuldiner was involved in 9 albums between 1987 and 1999.

It’s always been tough for new bands or artists to make it. From the sixties to now, that toughness hasn’t changed.

The difference between then and now is that there are so many more people making music which in turn makes the current state of the music business highly competitive.

Seen a shortage of ticket sales recently for bands that work hard.

Seen a shortage of ticket sales for the classic rock bands lately.

Of course not.

The music business is thriving. And it is also cram-packed with music that it’s hard for a lot of music to find an audience. There is a reason why Spotify has over 4 million songs that haven’t even been played.

And if any artist wants to be in the hard rock/metal game, then the bar is set very high.

You need to compare yourself to Led Zeppelin, Black Sabbath, Deep Purple, Bon Jovi, Judas Priest, Iron Maiden, AC/DC, Pantera, Megadeth, Free, Ozzy era bands, Motley Crue, Queensryche, Free, Jimi Hendrix.

In the end the importance and essence of great rock music will never fade away and that bar that is sitting very high, will just keep on going higher.

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