Niches. There are lots of them. An audience that sees their scene as a sense of belonging and a badge of honor. In some cases, that sense of belonging is more important than the quality of the music.
You know what I’m talking about. People that keep on telling you how they listen to something non stop and then when I spin it, I go WTF was that.
In the old days, we would have to buy it and be default we would need to play it. But in the old days there was so much less music. In the old days the entry bar was higher and as a byproduct the quality was much greater.
But in the Internet era everybody can record and everybody can distribute. So we get diluted quality of music.
And in the end, it is a small group of label backed artists that succeed. And that is because all the other acts are just not good enough in their current formation or at this point in time.
Sure, bands that are self managed can have a career in music. Digital Summer and now Protest The Hero are two that come to mind, however if you want to have success like Five Finger Death Punch, Shinedown, Volbeat and In This Moment, you will need good songs and a label behind you.
But if you really want to have success, you need to have realistic aims about what you want to achieve.
If you really want to have success, you need to know as much information on music publishing. Because the longer you control your own publishing, the more power you will hold in negotiations if you have a hit song.
If you really want to have success, don’t hand over your copyright unless you are aware of the consequences of doing so.
If you really want to have success, don’t try to follow trends.
If you really want to have success, be brutally honest with yourself has why you do what you do.
Because there is so much music available we gravitate to what is great. And that could happen the instant you put out a new song or it could happen years after.
Which means there will be fewer acts break through on a big basis.
Which means there will be fewer acts that will reach critical mass. And for the ones that miss the old days guess what, they are never coming back.
A career in the music business was always about that one song.