Tag Archives: metal

A to Z of Making It, Music, My Stories

The Speed Of Moving On

Once upon a time, there was the BlackBerry. It was the phone for professionals with a full miniature keyboard and an operating system that provided emails and messaging functionality. But, the iPhone’s launch with apps in 2007 changed the game. It showed the world, that people didn’t just want a phone for emails and messaging. They wanted to do more. And that more came from apps. This brand new ecosystem, put tools into the hands of their users. Developers and companies rose up all around the world, just to create apps for the iPhone. But they couldn’t do the same on the Blackberry.

So while the Blackberry executive brass said that users would not want an iPhone, they totally missed the boat on how app developers increase the value of their own product.

In 2007, Blackberry was number 8 in global smartphones sold. Fast forward 10 years later, it has 0.0% market share.

Google dominates the numbers game because it gives out Android to phone makers for free, making it the operating system of choice for low-cost handsets in the developing world like India and China. Apple, on the other hand, keeps iOS in-house and its prices high — limiting its reach but maximising its profits.
BUSINESS INSIDER ARTICLE

The speed at which people abandon one thing and move on to another is huge. Remember MySpace. Remember Yahoo. Remember dot-matrix printers. Remember film cameras.

We are living in the generation of kids born from 1997 onwards. A generation who wants to consume music but not in the same way that their parents did. Their sense of community is all online. These kids weren’t alive when the Record Labels ruled the day, so they have no desire for yesterday, they are all about today and what lays beyond.

And the biggest story of the past five years that hasn’t been told is the seas of information that makes it nearly impossible to get any message heard. The main newspapers articles are written by publicists. The artists chime in to help Metal Hammer rise again, but they keep on forgetting that it’s the people who used to purchase the magazine that have moved on. We are sick and tired of the publicist articles. There is nothing new there. We can get all of that information from Wikipedia. Hell, artists who have a following, don’t need to do interviews, just start-up a blog and control your own news.

Success tomorrow means having an opinion today.

Attention is first. The money comes later.

This is 2017, where even the biggest acts in certain genres are unknown to many. It’s different to the mid 80’s, when MTV ruled and a limited number of acts had constant rotation on the channel.

I dare most people to sing two Shinedown songs and the average person has no idea who Five Finger Death Punch is, however both bands get as many RIAA certifications as bands in the 80’s did. In the same way, that most people don’t know which is the biggest video game, or the biggest online game or the biggest app or the biggest book. There’s just too much information.

Businesses depend upon customers. If no one is buying, companies fail. Artists depend upon audiences. If no one is listening, artists fail because the money is in the mass. The more people who listen, the more money the artist will make. But they need to get people’s attention.

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Copyright, Music, My Stories, Piracy, Unsung Heroes

Piracy Incorporated

The Pirate Bay (TPB) is going to turn 14 years this year.

From its inception, it was a facilitator, spreading the disruption caused by Napster years earlier to even larger audiences. It showed the entertainment industries how they needed to change. But they didn’t change and it took companies like Netflix and Spotify to make this happen. And they did it by using the same technology made famous by The Pirate Bay. But while Netflix realised that money is in producing your own content, Spotify and other streaming providers have not. Licensing content from someone is not a satisfactory business model. Just ask HBO, formerly known as Home Box Office. Their early business model was all licensed content and they lost money year after year, while the movie studios got richer. It wasn’t until HBO went into original content, that they started making some serious cash. As soon as Spotify, Apple, YouTube and Pandora realise that they need to enter the recording business to produce their own content, the music industry will change and disrupt even more.

TPB had to stand strong against the pressure put on it by the MPAA and the RIAA and their sister organisations throughout the world. It has stood firm against government officials (loaded up in lobbyist dollars) trying to prosecute it. It was taken down, raided and it still survives. And it keeps on innovating even when court orders become the new normal, requesting ISP’s to block the web address or domain registries to deny any applications for TPB domains. Even in it’s home country of Sweden, court appeals and cases are still ongoing. Google was even pressured to alter (in my view censor) its search algorithm, so TPB doesn’t come up.

But TPB is still alive. It has become a vessel for people to access content they normally wouldn’t have access too. In the process, it has made the world a better place.

Metal music in general has grown to all corners of the world. Suddenly, every country has a metal scene and the larger metal bands that have the means to tour are suddenly hitting markets they’ve never hit before.

The high rates of software piracy in Eastern Europe caused an IT skills explosion.

Romanian President Traian Basescu, once told Bill Gates that digital pirating helped his nation build a budding software industry.
REUTERS Article on Eastern European Piracy

The high rates of music creation software piracy led to the electronic dance explosion coming out of Europe.

In the process, artists have gained decent followings. However, while bands in the past had followings, it was assumed that every single follower had purchased recorded music and that the band had made money. But that was not the case in the past and it still isn’t today.

I had music recorded on cassette tapes and video tapes to begin with.

  •  If the radio played a song I liked, I recorded it on cassette. I did this by pressing record every time a song started or was about to start and if I dug the tune, I kept the recording going. If I didn’t dig it, I stopped the recording and rewinded the tape to the last song, so I can start again. The rewinding part was easy when the tape was new, but when you started to record after a previously recorded song, you had to rewind to that point in time. The same process was carried out with video tapes. I was explaining this to my kids and they didn’t look amazed at all by my rewinding abilities.
  • I had friends of my brothers who had dubbed music on a cassette from someone else who copied it from someone else who copied it. So on some occasions the music I got was a copy of a copy of a copy of a copy. It sure sounds like mp3 downloading to me.
  • My brothers had one friend who purchased a lot of music, but he wouldn’t let no-one copy it. I remember one time I borrowed the “Fireworks” album from Bonfire and “Blow My Fuse” from Kix from him, without asking or telling him. He reckons I stole it. What kind of thief am I, when I returned the borrowed goods?

So what can artists learn from The Pirate Bay?

The Pirate Bay spread via word of mouth. It didn’t embark on a scorched earth marketing policy. For an artist there is no better marketing strategy than word of mouth. That is how virality works. With social media, it can spread even faster. But you need to be able to follow it up, quickly and with quality.

  • Volbeat got traction in the U.S in 2012 on the backs of a song they released in 2008. This in turn started to bring attention to their previous albums. Success comes later in today’s world. In some cases, much later.
  • This is very different to say, Galactic Cowboys. Back in the late eighties, Geffen Records signed them to a deal and just kept on pushing the band onto the public with a pretty high-profile marketing campaign. The marketing budget was huge, the recording budget was huge, but the public just didn’t take to them. There was no word of mouth. No one spoke about them and when you brought them up in a conversation, it was a “who”. In saying that, I thought the band was innovative and excellent.

The Pirate Bay’s user base is growing and replenishing.

  • For the thousands that stop using the service, another thousand start using the service.
  • For the thousands that stop listening to Metallica, another thousand started listening to Metallica.
  • For the thousands that stop listening to Ratt, another 10 started to listen to em.

You do the math as why certain things get bigger or remain bigger, while other things reduce in scale.

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Music, My Stories, Unsung Heroes

In The Name Of Metal

Y&T sang “In The Name Of Rock’N’Roll” but if you wanted to find their music, you had to go to the heavy metal section of the record shop. You see, it was all one of the same, once upon a time. Hell, even Bon Jovi could be found in the metal section.

Metal music, much like the politics of today, was the very unpopular movement that took the mainstream by surprise in the 80’s. In the process it became a commercial behemoth. The record labels got rich and suddenly metal music went from the unacceptable to the acceptable. Isn’t it funny how billions in revenue from sales of metal music changed the people’s viewpoint.

But religious leaders hated metal. “Satan was on the loose”, they told their followers. These fanatics needed an enemy to push their sermons and there was no easier target than metal bands. The Government’s of the world sided with these religious group and certain factions came about, who also hated it, because of its anarchist lyrics and themes of violence, decadence and drug use. But the music got louder, the bands more popular and suddenly and suddenly the artists became as powerful as the leaders of nations. So it was only a matter of time before laws needed to be passed to censor or slap down the movement.

Society was suddenly at a crossroads.

How did the children of the baby boomers become so disobedient?

Why couldn’t these kids just conform to the system like their parents did?

A rethink of beliefs was happening.

Heavy metal bands questioned religion and made comments on politics. And the “metal fad” that most magazines predicted would die, didn’t. Instead, the message got louder. Metal music was alive in all parts of the world.

Music critics at first labelled it noise. Led Zeppelin’s first three albums (even though they are not metal, are still seen as influences of the metal movement) were labelled as disjointed and noise by Rolling Stone magazine. Black Sabbath’s first album was reviewed as a discordant jam that never finds it’s synch by the same magazine. However many years later, Rolling Stone would rewrite their own history and they put the albums in the 1001 albums you must hear before you die lists.

If you were a fan of heavy metal or hard rock, there was a system of persecution at play from unsupportive teachers, clueless leaders and an out of touch mainstream. But the music survived, it thrived and maintained a fan base for over 40 plus years.

Was it the roots to the blues that made metal appeal to the people?

Was it the borrowing from the Classical genre that made metal appeal to the people?

Was it the borrowing from the Jazz genre that made metal appeal to the people?

Was it the roots and upbringing of the artists that made metal appeal to the people? In other words, the majority of metal and rock fans came from the blue-collar social class. The people who keep the country they live in, running and producing goods.

It’s no surprise that the bands that would influence the metal genre the most originated in Europe. You had Led Zeppelin a supergroup of musicians who dabbled with the supernatural and borrowed from every genre known at that point in time. You had Black Sabbath, coming from industrial Birmingham with their sludgy and aggressive bluesy sound merged with the devil chord (the tritone) from classical music. You had Deep Purple who along with Led Zeppelin showed ambition and virtuosity in their music. If you go back further, you have The Beatles and Rolling Stones in the 60’s. ABBA and David Bowie showed the pop world how to write ambitious pop songs in the 70’s and pop music was never the same again. What the European artists did was introduce virtuosity into music that wasn’t there before.

Then there was UFO with their virtuoso guitarist Michael Schenker who would go on to influence all of the 80’s guitarists. Judas Priest, Motorhead and Iron Maiden flew the European metal flag in the early 80’s along with songs that sounded faster and more abrasive. A lot of critics called this a merging of punk rock with metal, however that wasn’t the case. I remember watching the Metal Evolution docu-series and Steve Harris totally disagreed with this viewpoint. As far as Harris was concerned, he hated punk music and he couldn’t see why he would merge the speed of punk with rock music to create the Iron Maiden sound. The U.S had Van Halen break through on the backs of the Van Halen brothers, who were born in Europe and grew up with the European technicality and the influences of classical music.

But metal had another genre hiding within which would go on to become bigger and more profitable. Its name became known as glam metal/rock. It was full of arena rock chorus’s, guitar solos by guitar heroes and “having a good time” lyrics. Combining the over the top glam look with MTV, proved to be a platinum move. Suddenly mediocre acts became platinum acts. A new cultural movement was born. The charts became a metal/rock paradise. Due to its crossover appeal, metal’s audience changed from male teenagers to include females, pre-teens and college teens.

While rock music in the 50’s changed society, metal music in the 80’s did exactly the same. And the world is better from it. I kneel at the altar of metal.

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Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories, Unsung Heroes

Spotify 2016

In 2016, Spotify tells me I listened to 25,538 minutes of music. On average, this equates to 70 minutes of music per day. The listening minutes are made up of 958 unique artists and 3,277 unique tracks got a spin.

Remember back in the 80’s and even the 90’s, when only a handful rock and metal artists would get our attention.

  • It could be because we laid out money for their record, so we had to spin it.
  • It could be we saw the music video on TV and recorded it to VHS tape and watched it over and over again.
  • It could be due to the record labels promotional campaigns we got caught up in their scorched earth PR policy.
  • It could be due to radio playing the songs non-stop.

In the process, we made the small number of artists into global superstars and lined the pockets of the record labels in the process.

Well in 2016, I am just one fan who listened to 958 unique artists on Spotify and I am sure I am not the only one. In my case, those 958 artists came from the rock and metal genres, which means the current bands, with their current releases are competing with the history of music, plus their past hits for our attention.

And my time listening to music is fragmented between iTunes, CD’s, Vinyl, CD and Spotify. I listened to a lot of music in the 8 weeks I spent in Europe but it all came from iTunes.

My five top artists for the year are;

  • Kingdom Come – does anyone even remember them? While the commercially successfully version of the band lasted between 1987 and 1991, vocalist and main songwriter, Lenny Wolf kept the band name going with German/European musicians until he retired the band in August 2016. And since the majority of their releases are on Spotify, it was happy days listening for me.
  • Sixx:A.M. – as a Motley fan from the 80’s it was only natural I gravitate to this and it’s the best of the side projects apart from Vince Neil’s first solo album back in the 90’s. And they are a band who had new product out in 2016 and it was good enough to compete with the history of music.
  • Saxon – there was a period between April and June this year that Saxon got a lot of listens as I got myself re-acquainted with their 80’s output and then I started to delve into their 90’s plus output.
  • Whitesnake – no new product in 2016 but still a big favourite of mine.
  • Tremonti – a lot of new product over the last few years so it’s no surprise the band ended up on this list.

My top 5 genres are;

Rock, Hard Rock, Album Rock, Metal and Glam Metal.

I always hated the genre labels and their stupid pigeon holed definitions.

Seriously, what the hell is Album Rock?

To me, it’s either Metal or it’s Rock.

Friday was my favourite day to listen, followed by Saturday and Sunday. Then came Wednesday and Thursday, with Monday and Tuesday been my least favourite days to listen to music.

And finally, here is a selection of my top tracks for the year from Spotify are;

Prayers For The Damned – SIXX:A.M
The album came out in April this year and this song was the lead single that hit streaming sites in February. It’s more or less a perfect modern hard rock song like “Life Is Beautiful” and a constant on my playlists.

Run To The Hills – Vitamin String Quartet
My kids prefer this version over the original and they found it by accident by searching for “Run To The Hills” on Spotify. To be honest, the eastern European vibe is intoxicating and since I was never really a fan of the original song to start off, the Vitamin String Quartet version has become a staple.

Twilight Cruiser – Kingdom Come
It’s 21 years old and the title track to the 1995 album. The feel and the groove and that guitar lead that sounds like a wolf howling are just perfect.

Ghostbusters – Ray Parker Jr
Another track courtesy of my boys, especially my 4-year-old. I hear it and i remember Huey Lewis.

Back In Black – Vitamin String Quartet
Another track courtesy of my boys and my four-year old loved hearing the vocal melody played by a violin, which he then sang along with.

Hall Of Fame – The Script
It was the reason why I got a family premium account. The song must have screwed up the Spotify algorithm because since this was listened to by my kids, my Discover playlist has been a mess.

Dust – Tremonti
The brilliant title track of the new album.

In The Fading Light – Andy James
He came up in a Discover Playlist. It’s an instrumental from an EP released in 2013 and it’s been on my Drive Home from work playlist since i heard. The guitar lead melody is perfect and I find myself chanting it as I drive home.

Sail On – The Night Flight Orchestra
The best classic rock side project from guys in Soilwork and Arch Enemy.

Funky Town – Pseudo Echo
My kids again, however I was a fan of this version in the 80’s, so it was cool to be re-acquainted with it.

Iron Man – Black Sabbath
My kids again, because of the Iron Man/Marvel movies.

Slip Of The Tongue – Whitesnake
It’s one of my favourite cuts and it’s Led Zeppelin on steroids.

War – Live – Bruce Springsteen
My kids again and it was good that they pulled up Bruce Springsteen performing live as I wouldn’t have listened to this song or the other live songs this year if it wasn’t for the kids.

Living Out Of Touch – Kingdom Come
Quick call the stupid plagiarism lawyers. Yes, I know it sounds like Led Zeppelin. Gary Moore even wrote a song called “Led Clones” about Kingdom Come. But there is no denying that Lenny Wolf was a master of re-creating classics, in the same way the Gallagher brothers recreated Beatles classics.

Good Enough – Van Halen
The boys were watching “Spaceballs” and this song came up. I totally forgot about it as it’s been 30 years since it came out and “Dreams” proved to be the cross over hit. But the Van Halen I like is the distorted groovy rock version of the band and this song is one of the best opening tracks for an album.

So I searched it up on Spotify and added it to my Drive Playlist.

“Hello Baby”. And all hell breaks loose. Enough said

Distance – Evergrey
The opening track from their new album “The Storm Within”. As the lead single, it got a lot of listens.

My Way – Kiss
It’s from 1987’s keyboard heavy “Crazy Nights” album. It’s a cool track, I dig the clichéd lyrics and it’s cool to hear Paul Stanley squeeze his balls even tighter for some of those highs. And now my kids dig it and it’s getting constant listens.

Stargazer – Kingdome Come
My kids had one of those toy keyboards and they figured out the intro, so it became a constant song we listened to on Spotify.

Rise – Sixx AM
The lead single to Part II – Prayers For The Blessed.

Trains – Porcupine Tree
Steven Wilson just did what he wanted and wrote songs the way he wanted. He wasn’t a songwriter that was locked in to a particular genre and that is why Porcupine Tree is a favourite of mine. Love the groove, the feel of the acoustic guitars and that epic ending.

Black Rose – Volbeat
I was hooked on that 60’s bubble-gum pop vibe in the Chorus.

My Last Mistake – Tremonti
The heaviness of the music.

We Are The Ones – Dee Snider
The title track and the opening track to Dee’s solo album.

Live In Love – Times Of Grace
Does melodic pop rock heavy death metal make even sense. If it does, then this track is for you.

The Threat Is Real – Megadeth
You get the Arab voices at the start and the chainsaw pedal point riff. The threat is indeed real.

Do You Like It – Kingdom Come
A simple ode to rock music and the live show and yes, I really like it.

The Devil’s Bleeding Crown – Volbeat
This song is a favourite of mine, because it’s a boogie-fied version of “Children Of The Grave”.

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A to Z of Making It, Copyright, Music, My Stories

Albums

“Blizzard Of Ozz” is 39 minutes long. A year later, “Diary Of A Madman” comes out and it clocks in at 42 minutes.  Ozzy built his career on these albums. Two albums in two years.

“You Can’t Stop Rock’N’Roll” from Twisted Sister is 38 minutes long. A year later, “Stay Hungry” comes out as a tight, nine-song, 37-minute set. Like Ozzy, Twisted Sister built their career on the backs of these albums.

“Kill Em All” is 51 minutes long. “Ride The Lightning” is 47 minutes long. “Master of Puppets” is 54 minutes long. Three albums in the space of three years and Metallica’s career is defined and built. In comparison, “Death Magnetic” is 75 minutes long and we are approaching EIGHT years between releases with the opus scheduled for an October release.

“The Number Of The Beast” is 39 minutes long . “Piece Of Mind” is 45 minutes long and “Powerslave” is 51 minutes long. In the space of three years, Iron Maiden built a career on the backs of these three albums. In comparison, “Book Of Souls” is 92 minutes long and it was released six years after their previous album.

“Highway To Hell” is 41 minutes long. “Back In Black” is 42 minutes long. “For Those About To Rock” is 40 minutes long. Three defining albums in the space of three years and AC/DC went from an Australian band to global superstars. In comparison, “Black Ice” is 55 minutes long and “Rock Or Bust” is a return to a normal time length of 35 minutes long. Although the quality is just not there and their main riff meister is missing in action.

“Heaven And Hell” is 39 minutes long and a year later “Mob Rules” came in at 40 minutes in length. Two albums in two years and Black Sabbath’s career is resurrected as a commercial force. For Ronnie James Dio, it was 5 studio albums and six years, and when the 42 minute long “Holy Diver” dropped in 1983, the foundations to Dio’s solos career are set.

What are these figures trying to say?

You don’t need 60 to 90 minutes’ worth of new music to be released on one slab at one time every two to three years. People don’t have spare hours. They have spare minutes. You need 30 to 40 minutes of new music to be released more frequently. Based on the past, bands got traction by releasing new music every 12 months.

Labels want albums because it is easier to charge money RIGHT NOW when there is a bundle of songs involved. Artists want albums, because they grew up on them and they want to be like their heroes and make a statement.

However the album means nothing to the listener who has a digital music collection. While the label heads and the artist want to be paid right now, the fan/listener thinks differently. And the difference between now and the past, is that the listener can influence the outcome.

You buy a track or an album and you could play it once. Maybe you could play it a hundred times or a thousand times or a million times. The artist and their label will never know how many times you played the track. All they will know is the ONE sale and all the money they would have received is from the ONE sale. But if you stream a track a million times, the artist will know. But listens pay less than sales and listens pay when a track is streamed! And if it is streamed a lot it will pay.

So…

Focus on listens. Fans are made by listens. We can talk about albums, but most people are listening to songs. And if a track has longevity, then so does the career of the artist.

Like when I go to “Blizzard Of Ozz”, I listen to “Goodbye To Romance”, “Mr Crowley” and “Crazy Train” as a must.

When I go to “The Number Of The Beast”, I listen to “Children Of The Damned” and “Hallowed Be Thy Name” as a must.

Of course there are other tracks that I like depending on moods, but the ones mentioned are essentials for me.

Listens are everything and based on how copyright law is designed to last the life of the artist plus 70 years after death, the copyright holder will get paid on each and every listen, forever. And the focus should not be on making an album-length statement of 60 to 90 minutes. It should be about putting out a song that can be listened to, over and over again.

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity

Just Some Thoughts on Copyright, YouTube and Rock Music

Nikki Sixx and many others want Google to pay more for each YouTube stream so they could bring their payment rates up to the same standard of other streaming providers.

You notice how the people who are now speaking out against YouTube, are the ones who control the rights to their music. It’s because they know exactly what payments they are getting compared to other streaming services. The rest of the artists are clueless and at the whim of the record label creative accounting machine.

In case you were not aware, both Motley Crue and Metallica own their copyrights. Peter Mensch on behalf of Metallica spoke out about YouTube and called it the devil. Nikki Sixx is now calling out YouTube on payment rates.

Anthrax on the other hand are clueless. They kept their new album off Spotify for a few weeks, but it was all over YouTube via fan uploads. As a band, you cannot control what your fans do with your music and how they choose to share it but what you can control is how you release it. Anthrax can’t have the release cycle the way they want it to be (pre-Napster), much the same way any business that has customers, can’t run their business the way they did back in the past. Look at Apple as a perfect example of a business trying to operate like it did when Steve Jobs was alive, while Amazon, Facebook and Google have moved on and surpassed Apple as a leader.

Because the customers are king and they decide what is of value and what isn’t.

Imagine Prince’s post death stats if his music was actually available to be streamed on Spotify. In case you were not aware, every news outlet reported how his sales increased post death. It’s fantastic that his sales have gone through the roof again, as it will benefit his current management team/label. Not him.

And trust me when I say this, the people that will end up controlling Prince’s music will orchestrate a rich licensing deal for his music to be on streaming services. Because it’s all about the greed. Then the lawsuits would come against any artist who has a song that might feel and sound like a Prince song.

If people want to respect Copyright again, then all of Prince’s songs and his catalog of unreleased songs should be part of the Public Domain.

So which way do artists want.

Do they want strong Copyright enforcement forever and a day which leads to censorship and Corporate monopolies and billions of dollars in the hands of executives who created no art and fly in their own private jets, while the actual artists are paid pennies and fly economy?

Do they want the Tidal exclusives and making copyright infringement/piracy relevant again in the process?

Do they want their fans to purchase their music only, have big first week sales and to make copyright infringement/piracy relevant again in the process?

Do they want to make it as easy as possible for fans to access their music forever in any format the fan desires and as easily as possible?

Because in music there is a lot of value in recorded music, regardless if it’s streaming or mp3 purchases or actual vinyl/CD sales.

If you want to look at the value of recorded music and how you can make money when legal alternatives are better than the pirated alternatives, look no further than China. As a music market based on recorded sales, China, had no transactional recorded music business. Piracy was huge. However it is now bringing in some serious dollars. The difference here is that the record labels have built partnerships with the techies and ISP’s, instead of litigating them to death in the courts with stupid troll like suits and take down notices.

They tried a paid model in 2012, it failed. They tried again and again, until they got it exactly right for the CUSTOMER to buy in. Now digital music revenues in China brings in millions of dollars which were not there before at all. This is a good thing, but again, how much of it is going back to the actual artists.

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A to Z of Making It, Music, My Stories

Where Should An Artist Be?

Megadeth’s “Dystopia” has 1,529,342 streams on Spotify. On YouTube, the audio clip has 1 million views and the video clip has 722K.

“Symphony Of Destruction” has 14,728,297 streams on Spotify. On YouTube there are a few fan created uploads that have around 4 million views, proving, once again, that fan uploads are good for the artist. They get paid from these videos as well. And the cumulative number on YouTube is close to the streams on Spotify, but it’s fragmented and quality varies.

“Hate By Design” from Killswitch Engage has 1,375,919 streams on Spotify. On YouTube 1,386,177 views.

Meanwhile, “My Curse” uploaded back in November 2006 has 14,730,324 views on YouTube and on Spotify it has 21,940,706 streams. Remember that Spotify launched in the US in July 2011 and it was first launched in September 2008. So on a service that has been operating for a shorter period and even shorter in the main US music market, it has racked up more streams.

This is telling me that once the promotion marketing run of a new song for Killswitch is over, the fans of the band gravitate to Spotify to consume their catalogue.

Now let’s go to Dream Theater’s “The Gift Of Music”. It’s got 938,792 streams on Spotify. On YouTube, the Official Video clip has 595,906 views and the Official Audio clip has 1,249,834 views.

However, an older song like “Pull Me Under” has 5,543,276 streams on Spotify and on YouTube, the official video has 4,193,933 views, the “Live At Luna Park” has 2,449,343 views and a fan upload has 1,591,017 views.

Dream Theater is a band with a small but highly profitable hard-core fan base that purchase the music of the band in CD, Vinyl or MP3 format. So the streaming stats of Dream Theater would always be lower than others because of that ownership perspective.

Bullet For My Valentine new single, “You Want A Battle” has 8,698,284 streams on Spotify and an older song like “Your Betrayel” has 21,322,709 streams on Spotify.

Meanwhile on YouTube, “You Want A Battle” has 4,166,841 views on the VEVO video clip and 1,009,159 views on the VEVO audio clip. “Your Betrayal” on the other hand has 30,619,555 views on the VEVO video clip.

Trivium’s new single “Until The World Goes Cold” has 5,249,262 streams on Spotify and the title track of the album has 3,055,965 streams. Meanwhile on YouTube, “Until The World Goes Cold” has 4,311,064 views on the VEVO video clip and “Silence In The Snow: has 3,533,303 views on the VEVO video clip.

Five Finger Death Punch’s new single “Wash It All Away” has 8,796,100 streams on Spotify. The lead off single from the new album “Jekyll and Hyde” has 19,147,912 streams and an older song like “Far From Home” has 24,575,975 streams.

Meanwhile on YouTube, “Wash It All Away” has 10,711,212 views on the VEVO video, “Jekyll and Hyde” has 17,718,384 views on the VEVO video and “Far From Home” doesn’t even rate a mention apart from some fan uploaded clips.

It just goes to show the artist and their label how the fans can take a song and make it as big as a single. All by listening.

One track that is killing it on YouTube is the clip to “The Wrong Side Of Heaven” which has 66,552,910 views.

Shinedown’s “Cut The Cord” has 9,251,338 streams on Spotify and their big hit “Second Chance” has 32,160,803 streams. Meanwhile on YouTube, “Second Chance” has 12,967,621 views on the video clip and “Cut The Cord” has 13,346,588 views.

So…

For an artist, you have no idea how your fans like to listen to music. You might want them to purchase a CD, but the truth is, each fan is different and you need to cater for it. The beauty of Spotify and YouTube is that songs that are not singles become as big as singles based on the listening patterns of the fans. Artists should take note of what the fans like.

And metal and rock fans are still loyal enough to purchase music when they like it but the days of purchasing blindly are over. I’ve streamed the new Killswitch Engage album to death. Eventually I will purchase it to add to my collection. but there is a higher chance that I would purchase a concert ticket first before I purchase the album. That’s just the way it is.

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Derivative Works, Music, My Stories, Unsung Heroes

1985

Coming into 1985, Quiet Riot, still had constant MTV rotation with “Cum On Feel The Noize” released in 1983. Judas Priest was also all over the channels with “You Got Another Thing Comin”. Twisted Sister’s anthems “We’re Not Gonna Take It” and “I Wanna Rock” along with Ratt’s “Round and Round” also had constant rotation. Scorpions and Motley Crue also had constant MTV rotation with “Rock You Like A Hurricane” and “Looks that Kill”. Meanwhile, Van Halen’s “Jump” crossed over into the mainstream.

So it was safe to say that metal and rock bands were showing the music world that metal works well in a singles orientated format.

Music videos became the new tool to sell music. Suddenly we listened with our eyes and ears. “Smokin’ in the Boys Room” music video became another MTV favourite. It went under the radar from PMRC and it also kept with the mid-eighties theme of metal/rock music as a liberator to teen oppression.

The follow-up “Home Sweet Home,” showed that rock and metal was really a singles games. When the song blew up on MTV, the sales of the “Theatre of Pain” album, went through the roof. Yep, a single was selling the album.

That’s not to say that the “Theatre Of Pain” album is a bad one, it’s just that the other songs on the album where either not as good as the songs that came before or the message/tone of the songs were too deep or dark at that point in time.

“Tonight (We Need a Lover)”,” Save Our Souls”, “Louder Than Hell” and “Fight for Your Rights” proved that the “Shout At The Devil” metal vibe was alive and well in the Crue. “Raise Your Hands to Rock” should have been a crossover smash but it wasn’t as the Crue was told to go back into the recording studio and capitalise on the interest that MTV had brought to the band.

“Who wrote the Bible, Who set the laws, Are we left to history’s flaws” ….. from “Fight For Your Rights”

The ones in power did. Otherwise, who the hell gives a bunch of politician housewives a say as to what should be allowed or banned. In case you lived under a rock, 1985 was also the year that a lot of different sporadic events came together in a big way.

The PMRC Satanic Panic was in full swing, with the Filthy Fifteen List and the Senate Congressional hearings. More than anything, this brought metal and rock music even more to the masses. While artists did fight for their rights, a lot of other artists had no idea what was happening.

“I was Young and restless, Living on the edge of a dream, When someone somewhere said, Ya just gotta believe”….. from “Raise Your Hands To Rock”

That is what the metallers did. They believed in their music, their songs and their lifestyles. The below quote is from “The Guardian”;

“By the time 1985 hit, thrash metal itself was off to a healthy head start, beginning several years prior with the rise of the Bay Area titans-to-be Metallica, Exodus and Megadeth, LA’s Slayer and New York City’s Anthrax. That year saw Exodus release “Bonded by Blood”, which remains their most hallowed work. Anthrax released “Spreading the Disease”, their first album to feature legendary vocalist Joey Belladonna. Slayer unleashed “Hell Awaits” upon the unwitting masses. Megadeth released their brazen debut, “Killing Is My Business … and Business Is Good!” while frontman Dave Mustaine’s former bandmates in Metallica were holed up writing the follow-up to 1984’s “Ride the Lightning”, an album that would become 1986’s watershed “Master of Puppets”.

It was a shame that in four years’ time, it would get so commercialised, conformist and fake, that it managed to relegate itself into the back ground by 1994.

Continuing on with 1985 releases, how do you follow-up a multi-platinum album and two iconic MTV video clips?

That was the predicament Twisted Sister was in when Dee Snider sat down to write the songs that would be released on “Come Out And Play”. Bob Ezrin was interested in producing and after hearing the rough versions, opted out. Dieter Dierks from Scorpions fame was brought in instead.

Now, I need to get this out in the open. The two worst songs on the album are “Leader of the Pack” and “Be Cruel to Your School” (screw the misspelling). I wasn’t even going to buy the album and then my cousin “Mega” played me “The Fire Still Burns”, “Out On The Streets”, “I Believe in Rock N Roll” and the title track “Come Out And Play”. I was sold and laid out my hard-earned dollars.

What an album?

What was the label and Dee thinking, leading off with two gimmicky tracks, especially in a time when metal music started to fragment into different genres?

Seriously, the three singles from the album had to be, “Come Out And Play”, “I Believe In Rock N Roll” and “The Fire Still Burns”. It would have satisfied all of the genres.

“Come Out And Play” was already set up to have a Warriors themed video clip in my opinion, while “I Believe In Rock N Roll” in my eyes was set up to have a court inspired PMRC theme. And finish it all off with a live rendition of “The Fire Still Burns” and ka-chow.

But it wasn’t to be.

“When you laugh and put us down, you’re tryin’ to cover up your fears”….. From “You Want What We Got”

“Every day, I work so hard, Every day, I’m dealt the cards, Every day, I’m told exactly what to do”….. From “I Believe In Rock N Roll”

“Success really is addictive and once your personality is consumed by your value of ‘what you do’, instead of ‘who you are’, you are most likely to continue to follow that intoxication and believe that you are invincible.”
Jay Jay French

If you are a fan of Twisted Sister, you would know about the “invincibility” of Dee Snider after “Stay Hungry” crossed over.

“I’m just another number, Somethin’ just ain’t right”….. from “Out On The Streets”

A decade of struggling to make it led to a burnout. Dee Snider would quit and go solo in 1987. In the end he was just a number to the record label machine. Another rocker used up and spat out down at “Chainsaw Charlies” morgue.

“They always told me I must try to be, like everyone in the nation”…. From “Lookin Out For Number 1”

Conforming leads to expectations and in my opinion, expectation is a burden that kills creativity. Dee always wrote the draft of the next album, while mixing was happening on the previous album. For example, during Under The Blade mixing, Dee wrote the “You Cant Stop Rock N Roll” album. During the “You Cant Stop Rock N Roll” album mixing, Dee wrote the “Stay Hungry” album. During the “Stay Hungry” album mixing, Dee wrote nothing.

 

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A to Z of Making It, Music, My Stories, Unsung Heroes

Thoughts on Streaming, Longevity and Access to Music

“Rock bands were only supposed to last around 5 years. The Beatles, as far as Americans knew them, were only around for 7 years and that seemed like an eternity to the millions of musicians that they inspired, many of which became famous rock stars themselves.”
Jay Jay French 

Once upon a time, that was the case. All of the good Seventies band had more or less finished up or turned into bad imitations of themselves by the early Eighties. Some of the musicians went onto successful or not so successful solo careers.

  • Eagles
  • Deep Purple
  • ELP
  • Yes
  • Bad Company
  • Led Zeppelin
  • UFO
  • Aerosmith
  • Kiss
  • Pink Floyd
  • Kansas
  • Alice Cooper

Throughout it all, the world was changing.

People suddenly had access to more credit than ever before. Their wages increased at an astronomical rate. Ownership of music became a big thing as MTV put our heroes into our lounge rooms.  On the heels of this new cultural phenomenon, suddenly there was more money to spend on entertainment products.

So what do all of these bands do?

They reformed. It didn’t matter if it was with the original band members (if that was possible at all) or with different musicians. The labels would bring in extra songwriters.

Aerosmith cashed in. So did Alice Cooper. So did Kiss. Desmond Child and Jim Vallance proved to be songwriters most hard rock bands started to use.

Suddenly we had rock bands lasting 20 years, then 30 years and in 2015 we have rock bands that have lasted 40 years.

But, it is the fans of music that made it all happen.

The fans of music made the record labels rich and the fans of music are the ones that ruined the record labels business models that relied on physical sales.

It is the fans of music that turned Spotify and streaming into a billion dollar industry. That’s the power of the people.

We will play the same song over and over again for decades and under the new model we are generating cash for the streaming service who then pass 70% of it on to the rights holders, which in all cases are the record labels and the publishing companies (who are also owned by the record labels). $4.5 billion dollars have been paid by Spotify and Pandora in royalties. All of that has gone to the record labels or to entities controlled by the record labels. You can see why songwriters are frustrated. Where’s all that money going?

Regardless, when it comes to consuming music and what price should be charged, the people have spoken.

The people decide what is of value and what it wants to pay for something. And artists’ should do everything they can to hook them into a new system or their system.

Look at Coheed and Cambria. I am hooked into the way they release their albums with the Super Deluxe Editions, instant digital downloads and VIP membership.

Remember when the book publishers said that e-books are undervalued and people must pay more. Did they ever think that the people don’t want to pay more?

Amazon finally relented and gave the publishers a chance to set their own prices. So what do the publishers do, they set the e-book price the same as a hardcover price. So the people screamed “Rip off” and E-book sales tanked.

Apple Music launches and it has no free tier after the three months sweetener. By default Apple along with the record labels are excluding people and to really succeed, streaming services like the artists need to hook in the casual users. Fans will always pay top dollar. But casual listeners are important as well. Spotify, Pandora and YouTube are at least servicing these listeners.

In the end the recording industry, along with the artists need to get more people paying for streaming. The bigger the streaming pool, the bigger the payouts, as long as the record labels are honest.

But that works by first exposing people to the service. It could take 3 months, 6 months, 12 months or years before people lay out cash. Instead, the labels put a high fee on licensing and then they want streaming services to raise the price immediately.

Did everyone miss the memo?

Music has completely changed. Once upon a time, songs would be sent out to radio or a video would be sent to MTV, with the hope that people would be hooked in enough to go to the record store and buy the album. It was all about monetizing up front. Today, songs are available instantly and monetization comes last. First comes attention. If people are checking something out, and if it sticks…it will grow.

“I think this is the new millennium Number of the Beast. That was one of our best albums and the follow-up to that (Piece of Mind) was probably the best of the lot of them. It has something for everybody. Take Speed of Light, for instance. It is the old Maiden. That intro is a testimony to Deep Purple.”
Nicko McBrain – Iron Maiden drummer

I purchased the album, however I didn’t hear it on CD. As a collector, the CD went straight on the shelf. Through the magic of the internet and Spotify, I can hear the album without paying for it. Isn’t that a better outcome than keeping the music locked up behind paywalls?

If people like it, they will spread the word.

If people like it, they will pay for the CD, pay for the vinyl, or pay to get a higher quality stream.

This is the new world, everything is different now.

The charts are irrelevant, while listens are in. If you don’t believe me, then have a look at the paltry sales that lead to a number one album in Australia.

More people are accessing music through streaming and that is a very good thing. Has anyone heard Iron Maiden complaining about their box office returns after each show, or the fact that they are one of the bands that has huge P2P traffic. It takes a non-rocker to sum up the effect of people accessing music easily.

“I’m playing three Wembley Stadium (shows) on album two. I’m playing sold-out arena gigs in South America, Korea, south-east Asia and Australia. I don’t think I’d be able to do that without Spotify or if people hadn’t streamed my music. My music has been streamed 860 million times, which means that it’s getting out to people. I get a percentage of my record sales, but it’s not a large percentage, (whereas) I get all my ticket sales, so I’d much rather tour. That’s why I got into the business — I love playing gigs. Recording albums, to me, is a means to an end. I put out records so I can tour. For me, Spotify is not even a necessary evil. It helps me do what I want to do.”
Ed Sheeran

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A to Z of Making It, Music, My Stories, Piracy

It’s Always Been About The Songs

“The biggest thing that surprised me about fame was that it was fleeting. You work so hard to get there and you just assume that it’s some sort of finish line, or you take a victory lap and maybe spike the ball, run around the field screaming ‘Goal,” I don’t know.”
Dee Snider 

It is pretty well-known how long and hard Twisted Sister worked at getting their sound and image out to the masses. It is also pretty well-known how short their fame was in the Eighties and how quickly they faded from the conversation.

You see, the biggest untold story in music is that when an artist hits a high with one album/song, it doesn’t mean that the next album/song will also hit that same high.

“Stay Hungry” sold over 2 million copies when “Come Out And Play” was released in 1985. At that point in time, “Under The Blade” was still selling, “You Can’t Stop Rock ‘N’ Roll” was still selling and so was “Stay Hungry”. Because when an album crosses over into the mainstream, the back catalogue of the artists suddenly become popular.

Then a new album drops and suddenly the sales are not as high as the previous album. It doesn’t mean the band is not famous or popular anymore, it just meant that a re-adjustment was going on with the fans.

A lot of fans were still digesting the back catalogue and a lot of fans moved on to the next flavour of the year.

So instead of Twisted Sister’s management team booking a normal theatre and shed tour, they booked an arena tour for “Come Out And Play”. And when the arena shows failed to sell out, the tour got canned which cost the band money. The merchandise agreement for the tour became null and void which cost the band money.

“The reality is that rock and roll, in the mainstream, it’s in a difficult place right now. People don’t buy music, and they certainly don’t buy rock bands’ music in the way that they used to. And so, for our genre, it’s kind of… We’re limping along when it comes to public appeal. I believe that rock and roll is alive and well. I just think that people need to show their support and let the genre keep thriving.”
Andy Biersack – Black Veil Brides

People never wanted to buy music. I know I never did. I wanted to listen to music. However, corporations got involved with music, and a big business was born from it. Guess how many records Kiss sold from their first album, before they started to record their second album.

If you answered 70,000 units, then you are correct. If you don’t believe me, read Paul Stanley’s “Face The Music”. Metallica’s “Kill Em All” didn’t set any sales records when it came out either. Nine months after the album’s release, Metallica went back into the studio to record “Ride The Lightning”.

But today, bands want instant success. They want their first album to sell like Metallica’s “Black” album or Bon Jovi’s “Slippery When Wet”.

“Metal was really strong in the 80s and kind of had hard times in the 90s. I think we treaded water and kept alive and kept focused on being Testament, and writing songs that we wrote without thinking or trying to change and play with what’s current at the time. It really hurt a lot of bands trying to do that. Fortunately, we didn’t do that. We went opposite. We went a little darker and heavier at that time. Then the metal got healthy again, and coming out the other end, we were in the right spot with the direction we were going, and the history we had, it just carried through. Metal has been real strong since the early 2000s. It’s been gradually picking up. I see the generation changing with a lot more younger fans coming to shows now over the last ten years.”
CHUCK BILLY – Testament

The crux of longevity is the replenishing of your fan base, year after year. And you do that by being in the game. Each album release will do some of the following;

  • Pick up new fans and keep all of the old fans
  • Pick up new fans and lose some of the old fans
  • Pick up new fans and lose all of the old fans
  • Keep all of the old fans
  • Lose some of the old fans

It’s just the way it is. You see for me, I lost interest in Testament after Alex Skolnick left. My cousin Mega, still purchased their albums, I heard them and forgot them. It was just part of getting older. Musical tastes changed for a while. That is why in 2015, my music collection has everything from folk, blues, classic rock, metal, hard rock, glam rock, thrash metal, death metal, metalcore, progressive rock, etc…

So in 2015, the album is just not as important as it was once was. With streaming it is all about the songs. For all the artists that complain about sales, the truth is if you’re popular, people want to listen to your music and they want more of it, if it is good. My kids don’t even care if the songs all came from the same album.

Today, the artists get paid every time we listen.

Elektra sold Metallica’s self-titled album and the band only got paid once for the sale. Today, Metallica is cleaning up, as fans are streaming their tracks over and over again. They are getting paid continuously. And right now payments are low, but they will grow as more people subscribe. And if we are listening to our favourites music, they will get paid forever.

So it all comes down to listens and good songs have a long listening life, a long time to make money.

And it’s always been about good songs.

Metallica did not break big until “Enter Sandman” crossed over. Twisted Sister did not break big until “We’re Not Gonna Take It” crossed over.

We all want more if the artists are great and the hard truth is that very few are.

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