Once upon a time, there was the BlackBerry. It was the phone for professionals with a full miniature keyboard and an operating system that provided emails and messaging functionality. But, the iPhone’s launch with apps in 2007 changed the game. It showed the world, that people didn’t just want a phone for emails and messaging. They wanted to do more. And that more came from apps. This brand new ecosystem, put tools into the hands of their users. Developers and companies rose up all around the world, just to create apps for the iPhone. But they couldn’t do the same on the Blackberry.
So while the Blackberry executive brass said that users would not want an iPhone, they totally missed the boat on how app developers increase the value of their own product.
In 2007, Blackberry was number 8 in global smartphones sold. Fast forward 10 years later, it has 0.0% market share.
Google dominates the numbers game because it gives out Android to phone makers for free, making it the operating system of choice for low-cost handsets in the developing world like India and China. Apple, on the other hand, keeps iOS in-house and its prices high — limiting its reach but maximising its profits.
BUSINESS INSIDER ARTICLE
The speed at which people abandon one thing and move on to another is huge. Remember MySpace. Remember Yahoo. Remember dot-matrix printers. Remember film cameras.
We are living in the generation of kids born from 1997 onwards. A generation who wants to consume music but not in the same way that their parents did. Their sense of community is all online. These kids weren’t alive when the Record Labels ruled the day, so they have no desire for yesterday, they are all about today and what lays beyond.
And the biggest story of the past five years that hasn’t been told is the seas of information that makes it nearly impossible to get any message heard. The main newspapers articles are written by publicists. The artists chime in to help Metal Hammer rise again, but they keep on forgetting that it’s the people who used to purchase the magazine that have moved on. We are sick and tired of the publicist articles. There is nothing new there. We can get all of that information from Wikipedia. Hell, artists who have a following, don’t need to do interviews, just start-up a blog and control your own news.
Success tomorrow means having an opinion today.
Attention is first. The money comes later.
This is 2017, where even the biggest acts in certain genres are unknown to many. It’s different to the mid 80’s, when MTV ruled and a limited number of acts had constant rotation on the channel.
I dare most people to sing two Shinedown songs and the average person has no idea who Five Finger Death Punch is, however both bands get as many RIAA certifications as bands in the 80’s did. In the same way, that most people don’t know which is the biggest video game, or the biggest online game or the biggest app or the biggest book. There’s just too much information.
Businesses depend upon customers. If no one is buying, companies fail. Artists depend upon audiences. If no one is listening, artists fail because the money is in the mass. The more people who listen, the more money the artist will make. But they need to get people’s attention.