Category Archives: Stupidity

Copyright, Music, My Stories, Piracy, Stupidity

What We Know

Machine Head is a premium metal band. They have earned their spot through killer releases since 2003. Slipknot did sell more with their new one however the quality of the music this year was with Machine Head while Slipknot became an institution like Metallica.

Big Corporations fail to learn. Sony got hacked in 2011 and did nothing to tighten up their security or to encrypt their data. In the 2011 hack, all of the Playstation user names, passwords and credit card details were stored on a text file with no encryption. Fast forward to 2014, and a lot of the sensitive information around salaries, payroll numbers and social security numbers were stored on a text file with no encryption.

No one cares that Chris Broderick or Shaun Drover left Megadeth. In the same way no one cared that Jason Newsted left Metallica. Hell no one cared when Dave Ellefson was not a part of the band. Just because they can write riffs it doesn’t mean they are any good. And there is no doubt that Chris Broderick can play and is very technical. But can anyone name a definitive song or riff that he wrote in Jag Panzer or in Megadeth.

The most pirated TV shows are also the most successful commercially and financially. And seriously isn’t it any surprise that the most locked up show behind paywalls and corporate deals is the most pirated. For anyone living under a rock, that show of course is Game Of Thrones.

The most pirated movies this year are movies from 2013. So when are the movie studios going to make these movies available on proper streaming services. The Wolf Of Wall Street finally made it to Netflix just a few weeks ago and it is a 12 month old movie.

Vinyl. Do you see dial-up internet and analog mobiles coming back or Amiga 500’s?

Speaking of vinyl, the fans as usual are getting ripped off. Vinyl is way overpriced, and if you purchase a vinyl record, you don’t get a digital download code. Some bands do it, especially in Pledge Music campaigns however if you purchase vinyl from an online store or a brick and mortar store, you get nothing.

Hellyeah’s “Blood For Blood” is a very underrated album and Tom Maxwell rose to the occasion as a songwriter and a guitarist.

Making money in music is still the same as it has always been. Jesse Leach from Killswitch Engage provides some truths.

Irving Azoff and Global Music Rights (his company) is representing artists in their demands that YouTube take down their music. If YouTube doesn’t comply they will be suing YouTube for billions. And the reason why they are going after Google is that they have been the least co-operative and that Google has failed to license the works properly, while Goolge maintains it has. Yep this is another lawsuit to protect the 1% and nothing else.

The streaming argument is always loaded with emotion and no intelligence. Look at the facts. Pandora pays differently, Spotify pays differently and so does YouTube. Artists get a different payday and the songwriters get a different payday. If the artist is also the songwriter then they get a different payday. But when you add into the mix the record labels (who normally get the monies as the copyright holders) and the Publishing groups (who get a share) and the Performance Rights groups (who also get a share) and the Managers and the Accountants and the Legal teams and you get to see how decent payouts trickle into low payments back to the artist.

To prove my point a silent album experiment earned an independent band $20,000 for a 3 month period. And there stream counts had nothing on the numbers that the bigger artists generate. Goes to show what can happen if you cut out a lot of middle people.

Old men attached to the old ways are still running the music business. Take away their radio lifeline and the labels would be clueless as to what to do.

Data is sales. Why do you think Metallica and Iron Maiden hit markets and sell out straight away? Hell, Metallica is going to hit the road again in 2015. When a band can see huge numbers in certain cities from P2P traffic, streams, Shazam look up and they have the means to hit the road, they do.

Standard
A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Unsung Heroes

The War Between Money and Art

The music industry is a thriving industry. It always was and still is. History has shown that musicians have expressed themselves lyrically without interference in their vision. They have been creative and innovative. However, with the rise of the recording industry and the money pyramids that industry created, the musical vision was compromised. Greed became more important than the vision. Once our heroes attained riches, the songs post “most successful album” just didn’t connect or resonate anymore.

As kids growing up, we fall in love with music, the melodies, the riffs, the lyrics, the phrasing and that free rebellious feeling that it inspires in us. Music always captured a sense of time and place. I could hear a song that I haven’t heard in ages and immediately it places me back in a time and a place of my past.

Music is about the creative individual and how they express their creativity. Great creativity equals success and success equals profits. When money enters the game and people who contribute nothing musically start to live a very comfortable life from those profits, then all they care about is keeping those profits the same plus a little bit more. That is why pop music suffered in the Eighties while Metal and Rock took a foothold. Metal and hard rock was honest and real. However once it became a commercial viable product, commerce took over and metal/rock became stale, until Bon Jovi, Def Leppard and Guns N Roses blew open the paradigm again and suddenly every label was chasing similar style of bands or getting their current roster to emulate those two bands.

Impose any financial and marketing frameworks on creativity and you get compromised art.

Conformity.

A business that is 100% about profit.

And the very thing that brought money into the industry in the first place and made the industry so popular is sacrificed. What was free and rebellious becomes controlled and processed. In 2014, the songwriters from Sweden have this down pat, which is no surprise as Sweden did give the world IKEA, which sells generic and bland ready-to-assemble furniture, much like the pop industry right now, bland ready to listen music.

The songwriter of the two thousands is without doubt Max Martin, a Swede. Taylor Swifts pop career has been written by Max Martin. Britney Spears career has Max Martin all over it. Bon Jovi’s comeback hit “It’s My Life”, yep that had Max Martin as well on it. Pink’s “Please Don’t Leave Me” and Kelly Clarkson’s “Since U Been Gone” also had Max Martin all over it.

And where did Max Martin start his career. It was as a singer in a metal/rock band called “It’s Alive”. The band was a stepping stone to meeting other people and eventually he got into song writing and at the moment his team is known as an “assembly line song writing team”. Martin is that big in Sweden, that the Swedes will now be able to lick him via his own postage stamp.

It’s a thin line as artists want to be paid for their creations and record labels want to make money of art that they have funded. Add to that mix songwriters like Martin who also want to get paid along with the publishers. However all sides are forgetting the crucial unknown, the FANS.

The casual music fans will lap up the trashy, mass-marketed pop music and any other music that crosses over into the pop stratosphere. The niche fans will bank roll their heroes forever and a day. Think of Shinedown as an example. They crossed over with “The Sounds of Madness” album and had platinum parties for singles and album sales in excess of a million. The follow-up, while still popular moved half of its predecessor. What that means is that the original niche fans of the band still purchased the album, the merchandise and the concert tickets while the casual fans streamed it and purchased the concert tickets, as Shinedown did big business at the box office on the Amaryllis tour.

But the question in all of this is that labels are seeing a future where the artists are tied to corporate ‘brands’. With this kind of business mindset, would another Dream Theater, Pantera, Machine Head or Metallica even come to be.

How can an artist be free to express their musical vision if they are tied to a corporate brand whose only interest is profit and commerce.

George Orwell said that “Myths which are believed in tend to become true” and the recording industry via the RIAA and the Publishing firms are all about making myths into truths. However Orwell also said that “In a time of deceit telling the truth is a revolutionary act” and that is what the Internet has allowed. The internet has allowed people to tell the truth or to offer a differing viewpoint then the one that is pushed by the lobbyists and the copyright industries.

For artists it is all about the song. That is your ticket and your bargaining chip. The song is your entry into the business. A lot of songs equals a body of work (not an album). But you need to work it, and you need to connect.

Standard
Copyright, Music, My Stories, Stupidity

D.A.T.A

In a November 1992 issue of the Hot Metal magazine that I used to buy, there was a quote said that stuck with me for all of the wrong reasons.

“We want to make money”
Star-Star vocalist Johnnie Holliday.

The reason why it stuck with me was that every single musician I was working with during that period and beyond had the same viewpoint.

Blame MTV.

Suddenly our musical heroes became TV stars. Artists that were big in the Seventies crossed over to super stardom during this period. New artists starting off would end up moving millions of units because of a video clip. Suddenly every prospective musician wanted a piece of that money pie, without fully understanding that the decks are stacked against them from the start.

Fast forward to 2014 and the making money argument is still there. The top 1 percent of bands and solo artists now earn 77 percent of all the revenue from recorded music.

Just because a person decides to create music, it doesn’t mean that they will make money from it. There is no guarantee and there never was. A music career is no different to a small business start-up. Some will succeed and others will not. Some of those that succeed will go on to greater success and from those that go on to greater success, you will get maybe 1 or 2 that will crossover in a big way.

But to make money, the artist needs data and they need to understand what that data means. Basically, data is king and it is a shame that the recording industry has taken so long to understand that.

Universal Music Group uses a database called Artist Portal that was built by interns (who are employees now) five years ago. About a year ago Warner Music created “Artist Dashboard”. Sony Music Entertainment on the other hand has so many separate dashboards in play that they need a whole analytics team to eyeball everything. Guess they have more important issues on their minds right now dealing with hack after hack after hack.

However the labels are still not getting the full picture. What they should be doing is to also compare the artists reach on P2P networks and the countries where it’s happening, even down to the cities. And the data has to be made available to artists in real-time. In the end, the artists are the ones that keep the wheels rolling on the label machine.

And the question needs to be asked. What are the metal labels like Nuclear Blast, Roadrunner, AFM, Metal Blade, Century Media, Spinefarm, etc. doing for their artists? How are they capturing and analysing data for the artists on their roster?

20 million searches take place on Shazam every day. So how many metal and hard rock labels use the data that Shazam generates?

It has been downloaded over 500 million times and even though it’s main user interface is about identifying unfamiliar songs, it’s big secret is that it is an early detection tool for songs that could break through.

Think about that for a second.

By using the data that fans generate, Shazam can identify which songs are having an impact and in what cities/countries. Of course it is great for the pop music business however I am sure it is an under-utilised tool when it comes to metal and hard rock music. How much more evidence does the recording industry need to know that “the wisdom of the fans” is law.

Bands can target what cities to promote in and eventually play in if they had that data. The future is here and data is directing the music business. That is why the big labels still rule. They have the money to throw at compiling DATA.

The barrier to entry may be low, but the barrier to success is higher than ever.

Standard
Copyright, Music, My Stories, Piracy, Stupidity

A Shutdown Equals New Technologies

On December 15, 1877 Thomas Edison patented the phonograph. This simple innovation would give rise to the Copyright Industries and the Recording Labels many years later. On December 10, 2014, the Pirate Bay went offline due to a police raid based on evidence gathered by the Copyright Industries. Meanwhile, P2P sharing has remained at the same levels before the The Pirate Bay shutdown.

Goes to show that the copyright industry really hasn’t learned nothing from the past fifteen years.

Napster came and challenged everything the recording labels and the copyright industry stood for. These industries had two options, embrace Napster or crush Napster. Napster was the sharing community cultural centre for people. If the industries embraced it, then they would have been at that centre. Instead they decided to crush it and Napster’s centralised server proved to be its Achilles heel.

What the Copyright industry failed to conceive was the post Napster generation who innovated even harder, and it is no coincidence that Bit Torrent and The Pirate Bay rose a few years after Napster and the cornerstone of their innovation was decentralisation.

When The Pirate Bay came to prominence people stopped developing because the site was good enough. Everyone became complacent. But now it is down and the same catch cry is heard across the world from developers.

“NEVER AGAIN”

Already the talk around the web is that these new P2P initiatives will protect privacy, free speech, encrypted trackers and block chain technology (Blocks in a block chain are ‘sealed’ with a cryptographic hash). The legacy of Napster will live on and so will the legacy of The Pirate Bay.

Because the funny thing here is that the recording industry had a chance to control digital music. In late 1993 two audiophile computer science students were fascinated by the code that shrunk huge sound files and they started testing compressed songs to see if they could spot the difference. In time, they could no longer tell the difference and that is when it was realised that CD’s could go online. This gave rise to the first mp3 website, the Internet Underground Music Archive (IUMA). The vision was that by putting songs online anyone could share their music online and potentially build an audience. Bands could upload and advertise their tunes, build their own pages, sell merchandise and, eventually, let people play tracks right from the site. Bands could choose whether to charge or give away their music, in order to build a following for live shows.

With all new technologies it didn’t take long for the record labels to notice. They recognized that the free flow of music would destroy their business. But they passed on the technology and in 1999 the music industry changed forever.

Napster showed the world  how easily one could share music. However, Napster did not last long, but it altered forever the way in which people consumed music and what they should pay.

Standard
My Stories, Stupidity

Failure To Notice My Wife’s Hairstyle

My wife is upset. Upset because I didn’t notice that she was at the hairdressers today. Upset because I didn’t comment on the way her hair looked. Upset because I didn’t comment on her hair colour. Just upset.

What can I say in my defense?

Well, I have no excuses, but here is the story of what transpired.

When I came home from work, I saw that my wife was laying on the couch with the little dude. At that quick glance I didn’t notice nor could I see that she had done anything to her hair although I did know that she was at the hairdressers because she told me earlier on in the day.

From the corner of my eye, I saw that the kids got their school reports for the year, so I turned my attention to the reports. As I was reading the reports, the kids came up to ask me if I was happy with the reports. I was happy and I briefly spoke to the kids about their reports telling them how happy I was with their efforts this year.

The whole time I was oblivious to my wife’s hairstyle.

She came up to me, I hugged her, she flicked her head around like those Pantene hair commercials and I STILL DIDN’T notice.

As I am recalling the events right now as I type this post I can see the many many (just think of the fictional Commandant Eric Lassard from the Police Academy movies saying the “many, many” line) missed opportunities I had to notice the new hairstyle.

What can I say it was a comedy of errors. Did I also tell you that it is our 16 year anniversary in nine days? Yep, 16 years married and three beautiful boys is the result.

My wife’s viewpoint is that if she was my girlfriend I would have noticed her new hairstyle and bought her flowers.

Maybe she is right. Maybe we get comfortable with our long-term partners that we fail to notice them anymore. I could have easily turned it into an argument however I didn’t. It was my bad that I failed to notice.

There are times when life is just too noisy and unfortunately today was just one of those times.

But the beauty of life is to always have a laugh about things afterwards and look at the good things that we have.

Standard
A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Random Thoughts

The Grammy nominations are out and as usual the metal category reads like a comedy. Why even bother, no one cares. The Grammy’s are as relevant as the sales metric. Maybe next year they will be renamed into the Streammy’s and some magic formula will be used to find nominations.

What is it about people or organisations sense of entitlement these days?

Consumers of music are finally given a choice (legally and illegally) on how to consume their music and all the middlemen come out screaming for the Governments or the courts to write new laws or set precedents that protect their business models. In the current case, you have the publishers BMG Rights Management and Round Hill Music via copyright troll “Rightscorp” using a 1998 law to compel ISPs to support its pre-internet business model. These organisations think that shaking down people is the way forward.

Sort of like Billboard. Seriously, what kind of fucked up maths goes into their charts. Hello, look at everything that is successful and you will see one common theme. They all kept it SIMPLE. Steve Jobs knew it. Daniel Ek knows it. Sean Fanning knows it. Mark Zuckerberg knows it. However, the people at Billboard have no idea. Someone, decided that 1,500 streams of any song equals an album sale. WTF. How does the stream count of any song reflect the influence (if any) of an album?

It’s good that Billboard is focusing on what people are listening to however it is bad that they are trying to recreate that listening metric to show a fake album purchase. Buying an album does not mean one listens to it, oftentimes people only listen to the hit. Report that.

The charts are there to purely satisfy the recording industry. It was never about the consumer. The recording industry and their press outlets all want to “high-five” each other on the number ones. And then what. 99% of the classic albums never got to Number 1. “Back In Black” from AC/DC never reached Number 1 in the U.S. “Led Zeppelin IV” never got to Number 1 in the U.S. “Master Of Puppets” from Metallica never reached Number 1.

I get it. Change is inevitable. For all the talk about monies, and what are those “poor start-up independent bands going to do” in the current free music industry it’s funny to see that more indie/self-funded music is being made now than ever before. Do you think the new breed of musicians are sad because recording studios or CD plants have closed?

Of course not.

While the recording industry promotes what it has lost, it fails to see what fans of music have gained. And by those fans gaining , the recording industry gains.

In Australia, the Government posted all of the individual submissions to the Australian Government’s Piracy Discussion Paper online and one of them caught my attention.

“I have spent a lot of time and money on my song to be mastered and distributed through CDBABY and iTunes. In the last 4 months since my song was released there has been over 30,000 hits on Utube [sic] where someone has uploaded it. To make matters worst [sic] there is only about $80 in the bank from the sales. Can someone tell me how to stop this.”

The first thing that comes out of that rant is how misinformed the “musician” is.

First, if someone put the song up on YouTube, then they are obviously a fan. Connect with them.

Second, YouTube’s has a Content ID system. There are players out there that can assist with this. Find them.

Third, 30,000 views on YouTube means an audience. Surely that is a good thing. What steps are in place to mobilise and grow that audience?

Fourth, without YouTube, how would that artist reach 30,000 people. Of course that would be via a record label. Which means gatekeepers and the chance of not being signed.

Final point, no one is rushing out to buy CD’s again or mp3’s.

Another that got my attention was the following;

“I am a writer so I want copyright to be protected to protect my livelihood.”

It’s hard to believe that people are in an industry without fully understanding why Copyright came into being. In a nutshell, Copyright was always about promoting the progress of society by returning works into the public domain once their copyright expired. Once upon a time, it did and it worked brilliantly and now (since about the Seventies), not so much as Copyright got twisted into what it is now.

Copyright was never about having people’s livelihoods depending on it.

Also there is no evidence that stopping copyright infringement leads to more purchases of music, movies or books.

After reading through a bit more of the submissions, I was dismayed at some of the words used like STEALING and THEFT.

It’s COPYRIGHT INFRINGEMENT.

No one has stolen nothing. iTunes still has the song for sale, Spotify still has the song for streaming, YouTube has multiple copies of the song for viewing. Amazon still has the book for sale in both hardcover and e-book format.

What the people have done is COPY the work.

It’s not that hard to understand, however people need to do the research to educate themselves.

Standard
A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Educate Yourself

It’s the same old debate. An artist puts their “heart and soul” or their “blood, sweat and tears” into a body of work only to see it end up on p2p sites, on YouTube unlicensed or just plainly ignored.

First thing first.

No artist is guaranteed to make any money from recorded music. This was the rule of thumb 50 years ago and it still is now. Once upon a time the record labels invested in an artist only after the artist invested in themselves and got a decent following/buzz happening. Today, the artists are investing in themselves and the record labels are sitting in the wings, watching and waiting for what they think is the sure bet.

So what you have is a lot of artists on independent labels or their own labels self-funding their recordings and press, without recognition. And they don’t like it. The thought that maybe they are just not good enough doesn’t even come into their thought process. Sort of like the stars of the past complaining that piracy killed the recording business. My answer to all of that was, no, piracy didn’t kill the recording business. The recording business like all great empires committed its own downfall. Since the price offered by record labels didn’t correspond with the value that consumers have for the music, the record labels were seen as an irrelevant part of the music industry. The adoption of the Internet and newer technologies lowered the value of music and consumers were willing to pay even less for music or in a lot of cases nothing at all.

Which leads me to Spotify.

On the one hand, we have Spotify users who are happy with the service and on the other hand we have content creators who are complaining about it.

And the story that has been doing the rounds for a while is that Spotify rips off artists.

NO, P2P rips off artists.

Take away Spotify or YouTube and then what does the artist have?

If they think that sales of recorded music would start to happen again, then they are mistaken. Napster got shut down and sales of recorded music still continued to decline. Spotify by the way pays more to the artist than YouTube does however it’s funny how people trump up high YouTube counts as a marketing coup, while a high Spotify stream count is seen as “I had a billion plays on Spotify and I only made X amount of dollars”.

Spotify pays, while P2P does not pay at all.

Sure, sales still continue, but for how long. Each year the sale numbers show a decline. Each year the numbers show an increase in streaming revenue. MP3 sellers are dying. In Australia, BigPond music is gone and iTunes is bleeding around the world. In some European markets, monies earned from streaming have overtaken monies earned from mp3 sales.

And yes the labels in the U.S do own a share of Spotify, however that income comes from the 30% that Spotify keeps from the artist royalty payments. It’s not a bad deal at all if you are a record label. They get a percentage cut of the 30% cut that Spotify gets and when Spotify pays them the other 70% as royalty payments, it looks like they more or less keep that as well. All this power that the record labels have amassed is due to the artists. The artists created the works and sold their copyrights for next to nothing, because at the time they sign a contract, no one has any idea how big a song could be.  The great rip off record label freight train just keeps on rolling on.

The truth is all artists need to be informed. Don’t take the spoon fed information as gospel. Do your own research. You’re responsible for educating yourself, all the info is online. There is no excuses these days.

And if you put the content behind a paywall, well just look at the newspapers to see how that turned out.

Streaming is here to stay.

Revenues will go up if the pot is increased however every artist needs to be aware that the barrier to entry is so low that artists today are competing with many more competitors plus they are also competing with the complete history of recorded music.

And we the fans are overwhelmed that we do the only thing we know, which is tune out and listen to the classics that we grew up with.

Standard
A to Z of Making It, Alternate Reality, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Gene Simmons

Fans of rock and metal have had a shitload of releases in the last 3 years. There is more music being created right now than ever before.

Five Finger Death Punch are selling out a lot of their shows. Coheed and Cambria just finished a “house full” tour in support of the anniversary tour of “In Keeping Secrets Of Silent Earth”. Has anyone that isn’t a Coheed and Cambria fan actually paid attention to the amount of work that goes into Claude Sanchez’s storytelling. “The Afterman” releases told the origin tale of Sirius Amory who discovered an energy source called the Keyworth, which is sort of the common gravity that keeps all these planets aligned. The whole Coheed and Cambria saga is based around the “Amory Wars”.

With all of the good that is happening in rock and metal music, we still have people who just don’t get it like the out of touch Gene Simmons who said, “Rock is dead” a while back. I already covered that part a while ago so let’s look at some of Gene Simmon’s achievements over the last 40 years.

He is known as the “God Of Thunder” however the actual song that he is famous for is written by Paul Stanley.

“Cold Gin” and “Parasite” are Ace Frehley songs, however in the early days Ace wasn’t comfortable singing so Simmons took lead vocal. “Parasite” became a favourite of all the early thrash heroes like Scott Ian, Dimebag Darrell and James Hetfield, however it is no creation of Gene Simmons.

The “Rock And Roll All Nite” chorus was written by Paul Stanley.

“I Love It Loud” and “Unholy” needed Vinnie Vincent’s metal touch to make it happen. .

“War Machine” was written by Bryan Adams and Jim Vallance.

“Domino” actually appeared on a Black N Blue album. On the Black N Blue album the song was called “Nasty Nasty” and the songwriters are listed as Gene Simmons, Jaime St. James and Tommy Thayer however “Domino” is listed as being solely written by Gene Simmons.

So in a nutshell, his achievements on his own are pretty much close to zero. Basically, Gene Simmons achievements are no different from a record label CEO, making money from the hard work and creativity of other people like Paul Stanley.

His cartoon Demon superhero persona is more popular than the actual music he has written and in today’s world you either lead with your music or you get left behind.

From the solo albums that came out, Ace Frehley’s outsold all the other three. From the hits, “Beth” was it and it was written by Peter Criss and molded by Bob Ezrin. However, Gene is trying his best to rewrite history and make himself to be more important than what he really is.

The main difference between today and yesteryear is the connection/interaction between fans and artists. Gene Simmons has none. As far as he is concerned, the connection means he creates and we must buy.

The biggest test of the relevance of the artist is in moments of crisis. Gene Simmons answer to the copyright infringement crisis was to call for file-sharers to be sued. He then responded by threatening lawsuits and withholding new music. He also said that the FBI should arrest the people who upload/download and take away their houses.

I like Kiss. I even took my kids to watch them when they toured Oz with Motley Crue.

But dude, seriously, you need to create something that we can sink our teeth into again.

It’s obvious that Gene Simmons cant do it on his own, so he needs to start writing with other artists again to come up with something magical.

It’s no use just sitting back and blaming everyone else for why no one cares about your new music. And for why no one is buying, guess what, those buyers are slowly declining and have been for the last 15 years. I have said it a million times and I will still say it. Napster showed the recording industry that we want access to free music and that paradigm shift event happened 15 years ago.

The majority of music fans have moved on to the access model, which means that people could be at a Kiss show that have never purchased a Kiss album. That is the reality we live in, Mr Gene Simmons.

Standard
A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Unsung Heroes

Piracy, Lost Sales and Profits

I am sure that everyone has come across the “Minecraft” game in some form or way. My exposure to this game was when my kids asked me last year if they are allowed to download the free version of the game, which I agreed. After playing it for months and unable to save their progress, they kept on asking me to download the full version, which cost $6.99AU.

I said NO.

They kept on playing the game and as they did new features kept on getting added to the game that made it better. However they still couldn’t save their progress and they kept on asking me to allow them to download the full version.

Eventually after a stellar week of good behaviour I couldn’t say NO to them and they got the full version at the beginning of the year.

For the uninitiated, Minecraft is one of the biggest games in the world right now. It debuted on Mac and Windows PC in May 2009. By February, 2014, it had sold 15 million copies of the PC version. Also in the same month, Mojang (the makers of Minecraft) had sold more than 21 million copies of Minecraft: Pocket Edition on Android and iOS; more than 12 million copies of the Xbox 360 Edition; and more than 1.5 million copies of the PlayStation 3 Edition — making for a sum very close to the 50 million mark. They have over 100 million registered users.

Just imagine if a streaming service had those numbers. However, the argument would still be the same. Artists are not getting paid. We all know why this is so. Talk to your record label.

And they did all of this with piracy being rampant on the game. However, Minecraft’s developer Notch (Markus Persson) has been on record in saying that worrying about piracy was a waste of time, and it was much more important to focus on giving people a reason to buy.

“Piracy is not theft. If you steal a car, the original is lost. If you copy a game, there are simply more of them in the world. If you just make your game and keep adding to it, the people who copyright infringed would buy it the next week.”

Persson adds features to the game based on conversations he has on Twitter with random people and he fixes bugs based on the Minecraft community voting on the priorities. He is engaging with the users and a majority of those users are people who said that they copied the game initially, but then bought a copy for both themselves and a friend. Or they are people who didn’t ever buy a copy, but had friends who learned about it through them who then went on to buy copies.

There is a clear indicator here for any artist.

Make sure that everyone has access to your music.

I remember a time when I went to Utopia Records and I purchased four CD’s. They were “Subhuman Race” from Skid Row, “It’s Five O’Clock Somewhere” from Slash’s Snakepit, “Balance” from Van Halen and “Waiting For The Punchline” from Extreme. I hand over my cash and a sale goes onto their chart record.

The fact that “Subhuman Race” and “Waiting For The Punchline” gathered dust on the shelves, while I played the hell out of “Balance” and “It’s Five O’Clock Somewhere” didn’t even come into the equation. All of those bands got a “SALE” or a “COUNT” from me. The fact that two albums connected with me more than the other didn’t even come into the equation. Probably the reason why SLASH is still such a force to be reckoned with in the music business, while Skid Row and Extreme, not so much.

That is why a lot of the Eighties bands couldn’t understand or get a handle on their decline in popularity. Everything under the sun got blamed, however the real reason was ignored.

WHAT DOES A SALE OF A PIECE OF PLASTIC/VINYL REALLY MEAN?

Everyone saw a sale as a fan number, a unit to add up, however the fact that the real fans listened to the music non stop and due to playing it to death they had to re-purchase the album.

In my music collection, anyone will see that for bands like Motley Crue, Dokken, Megadeth, Van Halen, Ozzy Osbourne, Metallica, Twisted Sister, Bon Jovi, Whitesnake, Stryper, Ratt and many more, that I would have an LP, plus a CD, plus for a select few, remastered releases and remastered releases with bonus tracks. That means that I have re-purchased the bands whole catalogue over 4 times. And I am sure I am not alone in that.

In other words, a sale of an album never reflected what we (the fans of music) did with the albums after we purchased them. The second-hand music market thrived for a reason as music consumers got rid of those albums that gathered dust. However, was this stat shown.

But what about all the tons of money, lawsuits, lobbying, education campaigns, advertising, threats, news reports and the like from the recording industry, all telling people who unauthorized downloading was unquestionably morally wrong and that each download is a lost sale.

The developers of Minecraft (who struck even bigger when they got acquired by Microsoft in 2014) showed that you can compete with free and that you can get people to commit if you focus on the art. Making money was always a byproduct and in the end they made a bunch of it.

Standard