Category Archives: A to Z of Making It

A to Z of Making It, Music, My Stories, Piracy

Success Is A Combination Of Different Metrics

I’m surfing the net and reading. I come across a few reviews of music. Black Sabbath are getting favorable write ups from the mainstream however music fans are split.

I think we need a shut down and a restart in music as everybody is so busy scrambling for cash. Great music is coming a very distant last.

Ozzy these days is all about the money.

In my opinion it doesn’t matter whether anybody buys the new Black Sabbath album. Thinking of sales as the only validation point is old school economics.

These days it’s all about whether people LISTEN to it. I love Black Sabbath but I’m not listening to 13 nor have I a desire to hear it again.

Music was always a service. People heard music by going to a live performance of it. Then music evolved into a product. I grew up in an era were I wanted to own the music I liked. I wanted to collect as much music as possible. I was buying a product.

Now I don’t need to own music. I can just get the music I like whenever I want to hear it. Streaming is changing the way I consume music.

Instead of purchasing a CD once and playing that album 10,000 times, I can now stream a song 10,000 times. It’s a relationship between the artist and fan that never ends.

The music business is built on smoke and mirrors. That gig that sold out, by bands purchasing their own tickets for reselling in reality didn’t sell out. That album that sold millions, by the labels pressing millions in reality didn’t sell millions.

If people want to know if an album or a song is a hit they need to look at more metrics.

How many YouTube views?
How many Spotify streams?
How many streams from other providers?
How many torrent downloads. Free music can be good for you. I remember watching the Iron Maiden 666 movie and Nicko McBrian was saying that they haven’t sold a single record in Costa Rica, however they have 40,000 kids coming to the show.
How many digital sales in the major markets?
How many physical sales in the major markets?
Are people talking about the album?

The main point is it’s a combination of everything, sales numbers are not everything, you’ve got to look at the total picture.

Standard
A to Z of Making It

Success – Then And Now

Then
You struggled on a daily basis for success.

Now
You still struggle on a daily basis for success.

Then
You kept on going every time you got rejected or turned down. Music was the be all or end all.

Now
You have a back-up plan in case music doesn’t work out as a career.

Then
You got your name out by playing live.

Now
You get your name out by releasing great music and letting social media spread the word.

Then
The people that started the band, are not always the same people in the band when the band actually makes it. Twisted Sister went through many incarnations before the classic line up was formed. Metallica had a different bassist and a different guitarist when they started off. Motley Crue had a different vocalist. Bon Jovi didn’t have Richie Sambora at the start. Whitesnake had various line ups before they found mainstream success. Journey had a different vocalist before Steve Perry. Def Leppard didn’t have Phil Collen at the beginning. Iron Maiden had a different line up. KISS have gone through many versions before success and during success.

Now
You expect that the band will remain the same. People are unable to adapt to changes.

Then
Music was a tough business.

Now
Music is still a tough business.

Then
The fans had the power but they didn’t know it.

Now
The fans have the power and they know it.

Then
Bands sold records in the millions.

Now
Bands don’t sell anymore, but play to larger audiences.

Then
In the Eighties, image came first, music second.

Now
If the music is not great, no one cares how you look.

Then
Success was gauged on how many records bands sold.

Now
Success is still gauged by the Recording Industry on how many records are sold, however it is not a true indication of a bands reach.

Standard
A to Z of Making It, Classic Songs to Be Discovered, Music, My Stories

Dee Snider – What Do You Mean I Don’t Write Good Lyrics – Never Let The Bastards Wear You Down

After Widowmaker released Stand By For Pain in 1994, I was at a loss as to what was happening with Dee Snider. Information was hard to get. All of the music magazines wrote about Grunge, Alternative Rock and the rise of bands like Korn, White Zombie and so forth. Hard rock, heavy rock and heavy metal news was hard to come across, especially in Australia.

So imagine my surprise when I walked into an independent record store and came across Never Let The Bastards Wear You Down. This was in November, 2000 and the album had been out for about six months by then.

The album title alone made a connection with me right away. First, it was a typical Dee statement. Second, I was getting treated like dirt at work and it wasn’t long after I purchased this album that I left that employer.

I really liked the whole CD package, the booklet and the back stories provided by Dee for each of the songs. It is those connections that fans look for. The first working title for this album was Diamonds In The Dust.

Call My Name was written by Dee for the Stay Hungry album. As Dee stated in the CD booklet, he was so desperate to be somebody. WASP even wrote a song called I Wanna Be Somebody.

Now it may take a lifetime,
It might even take ten
Maybe nobody knows me,
They all will in the end

The path to musical stardom is right there in those four lines. To be somebody could take a lifetime. It could ten years, it could take 5 years. Nothing happens overnight. That is the cold hard truth of the music business. Jay Jay French stated in an interview with website Rockpages.gr

when Twisted Sister started in the United States gasoline was 30 cents a gallon, a hotel room was 19$ a night, a truck rental was 25$ a month, and you made 100$ a night! Now, gas in the US is 4$ a gallon, you truck rental is 400$ a week, your hotel room is 200 a night, and not only you don’t get that 100, but you have to pay 100, and there is no record deal, so the bottom line is “DON’T GET INTO THE MUSIC BUISNESS”! Go become a lawyer, a doctor… you’re not going to make money! The rock star dream is over! It’s gone!

While I don’t agree with all the words that French said in that interview, one thing is certain; the rock start dream is far from over. Music was never about platinum records or gold records. That part is all a fall out of the corporatisation of music. Music is all about making a statement. Music is about getting across a point of view that connects with people. Twisted Sister made that statement with You Can’t Stop Rock N Roll, I Wanna Rock, The Price and We’re Not Gonna Take It.

Cry You A Rainbow was originally written for the Desperado record. It was written by Dee Snider and Bernie Torme. Dee wrote some great ballads in Twisted Sister. The Price and King Of The Fools are two that stand out.

However Calling For You and Blue For You from the Widowmaker Blood and Bullet album set a new standard for me. Joe Franco even called Widowmaker the best band he has ever played in.

Calling For You is written by Dee Snider and Bernie Torme. It was actually written during the Desperado era. It was recorded for the shelved Desperado album. Thank God, Dee persisted in getting this song released. It’s quality all round. As Dee once said. “I can go out on stage and do that song knowing that not one word, not one note is contrived. The feelings are genuine.”

The Snider/Pitrelli/Torme penned Blue For You is a perfect illustration of the blues. The bridge is the best part of the song. Dee is summoning all of the Robert Johnson crossroad spirits for that vocal line.

First you want me
Say you need me
Then you tell me I’m a fool
Then you love me
Then you leave me
Oh, you’re breaking all love’s rules
Well I know I’ll love again
But I’ll never love anyone more

Cry You A Rainbow is another ballad that is up there. I remember reading the lyrics before hearing the song and making a connection to Calling For You. Again, Dee made a connection.

Ooh, our love is strong
Is it stronger than the pain all around us
Things we never thought we’d see
Ten thousand kinds of misery

Relationships are fragile. They could be heading full steam ahead and then something happens that changes everything. Most break up. The ones that don’t come out of it, changed and stronger. I have been married for sixteen years and I have three kids. Our love was stronger than the pain all around us.

Hardcore – Producer Tom Werman has gone on record stating that Dee doesn’t like to give credit to anyone else but himself. So how does Werman explain the song Hardcore. This is Dee, giving credit to Lemmy Kilmeister from Motorhead.

The power chord is all he needs
Kill or be killed his only creed
While death is certain, life is not
So he strikes while the iron’s hot

I love the Kill or Be Killed reference in this song.

Our Voice Will Be Heard is another Stay Hungry off cut. To plagiarise Dee, “another angry, young rocker anthem I’ve written over the years.” It’s about standing up and believing in yourself.

We are the people, we are the one
We’ve got the numbers, we’ll have the fun
Raise your fist in the air, show them all that you dare
And they’ll know, yes they’ll know

Our voice will be heard

You can tell that Dee went back to this song as a reference point when he was writing Wake Up (The Sleeping Giant). That is what artists do. They go back to their own body of work, twist it, rewrite it and make it better.

Isn’t It Time was originally written for the Desperado record. It was one of the first songs written by Dee and Torme. As Dee mentions in the booklet, “when Bernie and I started writing together, we had no band, no record contract, no band name and no real direction. As we worked together, a theme (albeit a Western one) started to come through. This is a great pop metal tune that didn’t fit into what became the Desperado sound.”

The song Desperado was meant to be the theme song of the Desperado project, instead it is seen as an epitaph of a dark period in Dee’s life.

Now just look how much you gave
The people that you tried to save
They don’t even wanna talk to you
And when you see just what you are
A desecrated fallen star
A bad man with something to prove

When I read the lyrics on the first verse, I immediately replaced the You with Dee. He is talking about himself. He is putting his emotions and feelings out there. It’s almost like Anakin’s fall to the dark side.

Desperado, how will the wind blow?
You’ve got the fire, it’s time to make a stand
Desperado, where did your love go?
Filled with desire, it’s time to tip your hand

When your life is going through a bad patch, everything around you bothers you. You start to argue with your loved ones, you feel that you have something to prove, so you lock yourself away even more. Then the desperation kicks in.

Better stop before you make a move
Think what you stand to lose
I know you’re mad because you were burned
But is there something that you’ve learned?

In the end, is it all worth it? In the end, is the path that a musician walks all worth it? That is the decision, we all need to make. When do you make a stand, when do you walk away, what have you learned and what do you stand to destroy? For any artist that wants to be somebody, Dee Snider has laid out the highs and lows for you in his songs.

Standard
A to Z of Making It, Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories

Angeline

I like hard rock. It is the eighties child in me that I cannot escape. So I come across a band called Angeline. It is the Life: Volume 1 – EP. 4 songs to impress me. Impress me they did. So I dig a little deeper. There is an album called Disconnected that was released in 2011 and another album Confessions released in 2010.

So I want to know a bit about the band. They are from Sweden. Formed in 1987. Yep, you read that write. 26 years ago.

Initially the band was influenced by Bon Jovi, Europe, Iron Maiden and Queensryche. All bands that I like, hence the reason why the music from the band connected with me.

When the music scene changed, they reverted to a cover band. You need to do what you need to do. It’s not all about the glamour and the fame. There are highs and lows.

Promising line-up changes started to turn sour. You don’t get these kind of stories in the mainstream media. The band is still battling for recognition, 10 years after they formed. The sound also evolved to incorporate more blues. You see it takes time to find your true voice. It takes life and experiences to find that unique light of creation.

Death then came to a founding member. With inspiration lost, they reverted back to the cover band. Most bands break up. Most artists would have thrown in the towel by now. These guys are in it for the long haul. Music is their life. It is their companion. It is the air they breathe.

Then in 2004, friends of the dearly loved founding member, Sigge, who died due to heart complications made a short film about him called Sigge Stardust. This film started to get some traction at film festivals. This was the trigger that got the band to re-unite again.

You see, it was something totally different that started to bring some light to the band. It was a short movie. It was the bi-annual Sigge festival. It was the scholarship offered at the festival. It is not all about writing a song and making millions of dollars. Music is much more than that. Music is life. As Robb Flynn screams in Darkness Within,

Music My Saviour. Save Me.

The opening track Life has that AC/DC vibe in the verse that hooks me. Coming from Australia, AC/DC are gods here.

Time isn’t on our side. And Life, always seem to bring us down

How true is that statement? Time is never on our side. We are always saying, we have no time or if we had time. Life is not meant to be easy. If we could buy more time we would. It goes so quickly and then you realise you don’t have much time left.

Standard
A to Z of Making It, Music, My Stories

Then vs. Now – Twenty Years The Sequel

Then
It was hard being a musician

Now
It’s hard being a musician.

Then
You wrote and performed music.

Now
You write and perform music, maintain an online presence, manage yourself, promote yourself, organise shows, licensing, merchandise and more.

Then
We obsessed about booking shows. That is where people went to find new music.

Now
We hardly play shows. We are more selective. People also have different avenues to find new music.

Then
We had a mailing list.

Now
We look at the numbers on social media.

Then
We focused on building followers by engaging with them.

Now
We focus on building followers and hope that they engage with us.

Then
We did the hard work of building up a local fan base.

Now
We want to take over the world in an instant.

Then
The gatekeepers pushed us to copy other acts.

Now
We learn from other acts in order to create our own identity and voice. What works for one, does not work for another.

Then
We looked for a record deal and the belief that fame and riches would follow.

Now
We know that there is no single solution. We know how record labels ripped off the artists.

Then
We focused on appealing to our target audience, like metal heads or rock heads.

Now
We try and appeal to everyone. A 16 year old would not have the same connection to a 50 year old artist.

Then
We didn’t care about a return on investment.

Now
We want a return on investment.

Then
We practiced to perform, so that the live show was special. Amateur bands where outdoing professional bands.

Now
We learn how to use technology and recording techniques.

Then
We had two paths of getting our music out. The record label path or the do it yourself path.

Now
We have hundreds of paths for pushing our music out. We just need to work harder at it.

Then
We didn’t know what a business strategy was.

Now
If you don’t have a business strategy, you are already behind the eight ball.

Standard
A to Z of Making It, Music, Piracy

Create Something That Is Forever

There is an article doing the rounds on TorrentFreak about Nintendo designer Shigeru Miyamoto.

The part that interests me is the below quote;

“In fact, from our perspective you want to create a game that people will want to keep and keep playing for a long time. That’s the approach that we always take and that’s the best way to avoid used games.”

As an artist/creator that is what you need to do. Metallica created Master of Puppets, Mötley Crüe created Shout At The Devil, Dream Theater created Images and Words, Queensryche created Empire.

What will you create?

Standard
A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity

Creating News Every Day

I was telling people at work the Kim Dotcom story. At first I was surprised that none of them had heard of Kim Dotcom. Then I was even more surprised that none of them had heard of MegaUpload.

So I pointed them to YouTube and I told them to check out the raid on his house. I pointed them to articles on various web sites like Techdirt and Torrent Freak. I even pointed them to his Twitter account. Finally I told them that if it’s not in the prime time news or in the newspaper, that doesn’t mean it didn’t happen. T.V stations and the owners of the newspapers are all part of the Entertainment Lobby Groups, so they have no interest in running a story that is going to put the Entertainment Lobby Groups in a bad light.

It then got me thinking. Kim Dotcom has been painted as this money laundering criminal that needed SWAT teams to break down his door and arrest him in the early hours. Then you talk to normal people and they don’t even know who he is and have never heard of him. This just adds further evidence to the already known fact, that the U.S. Government acted on the hearsay of the Entertainment Lobby Groups.

These days, everyone must do their own analysis. Even though most people claim to be educated, they are not. They stick to the one thought, and dig down into the trenches defending that view point. You need to be critical of what you read. Seek differing viewpoints.

One thing I learned from University, is that authors of journals, research pieces and non-fiction books normally have a financial backer who has an interest in the piece. Who is paying the writers? Research funded by the MPAA or RIAA paints a very different picture of piracy and sharing compared to research funded by independent bodies.

In the end we always do what we want to do. We don’t need to get our news from traditional sources anymore. WordPress had a blog post on the Turkish Protests and the Police Brutality around it, from a Turkish resident who was living it. The Turkish media and news outlets had nothing. We are exposed to news 24/7.

The punch line is, if any musician / artist wants to survive the times, they need to be creating news every day.

Standard
A to Z of Making It, Music

Who Cares About Sales?

It’s not just about the sales anymore.

Who cares if an album had a good opening week in sales. What matters these days is how long will the music remain in the public eye. Will people stream it, YouTube it, share it. That is the new model.

NOTE: Sales figures are U.S figures.

Megadeth’s Super Collider moved 30,000 copies in its first week. Big deal. It will not last more than 8 weeks in the public eye. The fans need to spread it and talk about it. In this case they won’t be. It’s a forgettable album.

Alice In Chains, The Devil Put Dinosaurs Here has sold 80,000 after two weeks and 30 Seconds To Mars, Love, Lust, Faith and Dreams has sold close to
70,000 after 3 weeks.

Will they have the same staying power as Halestorm’s The Strange Case Of…which is 60 weeks old and sold over 236,000 units or Shinedown’s Amaryllis which is 64 weeks old and it has sold over 410,000 units.

I believe they will.

Volbeat’s Outlaw Gentlemen & Shady Ladies has moved 90,000 after 8 weeks and Killswitch Engage, Disarm The Descent has moved over 90,000 after 10 weeks.

Will they reach the 500,000 mark of Kid Rock’s Rebel Soul after 30 weeks or Five Finger Death Punch, American Capitalist, which has moved over 500,000 in 87 weeks.

The Revolver Gods Most Hated, Black Veil Brides, Wretched and Divine: The Story of the Wild Ones has moved over 110,000 in 23 weeks. On the other hand, In This Moment, Blood is 44 weeks old and moved over 163,000 units.

Standard
A to Z of Making It, Music

Risk Management

As soon as you look forward to something, there is always something on the horizon that makes you realise how fragile everything in your life is.

Our whole lives are about risk management.  As soon as we are able to make our own choices we start to manage the risk ourselves.  Up until that time it is managed by our parents.

We make life decisions based on our working life.  So what do we do when our employer changes the rules?  What do you we do when our employer makes us work more hours for the same pay?

Should we leave and get a new job elsewhere.  What happens if that new job doesn’t come as quickly as we need it.  Bills need to be paid, a mortgage needs to be paid and the family needs to live.  Sometimes it’s better the devil you know then the devil you don’t know.

In most cases we just stick it out, depressed and unmotivated, because we are beholden to the system.  We are beholden to the pride that we place on ourselves.  We are beholden to the fear of change.  So we choose the safe option of sticking around and being treated like dirt, as our risk management strategy.

If you are not on the bleeding edge of society, you are just part of the fabric of society.  You want to be a rock star, you cant do it working a nine to five job.  You cant do it if you are beholden to your employer.  You cant do it if you are beholden to the family.

The only way you can do it is if you throw all thoughts of risk management out the window.

Standard
A to Z of Making It, Music

The New Artist Lesson

I have come across some good music lately, however the bands/artists that created the music are still languishing at the bottom of the music pile.  So what can bands like Burnside, Tesseract, The Night Flight Orchestra, Polution and Vaudeville do differently to get their brand and music out there.

IS THERE A MARKET FOR YOUR MUSIC?

The common misconception that most bands/artists have is that their music will succeed. The cold hard truth is that no one knows what music will succeed.  That is why A&R people, have a bad strike ratio.  They can find talent, however that doesn’t mean that the talent they find will succeed in the music business.

New bands need to test the market.  You need to see what kind of response you get back.  Find ways to measure the longevity of your song.  Did fans spread it on social media? Did a torrent go up on The Pirate Bay? Does it have seeders? Does it have leachers? Are people streaming it? Are people purchasing it? Are people listening to it on YouTube?

If the song is setting the world on fire, repeat the whole process again with a new song as there is a market there for you.

If the song is not setting the world on fire, take a step back, re-evaluate, create a better song and repeat all of the above as there is no market there for you at the moment.

Burnside created a brilliant album in Evolution that consisted of 13 songs and released them all at once. They relied on an old business model that doesn’t work anymore. They needed to test the market, so that they could see if there is a market for their music.  They should have released a song and measured it’s reach first. If you have an audience of less than 10,000, you should not be spending time creating a 13 song album.  

The Night Flight Orchestra wrote a song called West Ruth Avenue, that in my mind rivalled Gotye’s Somebody That I Used To Know.  Somebody That I Used To Know found a market, West Ruth Avenue didn’t.  (Yes, I know that The Night Flight Orchestra is a side project, however it is one album that should have found a bigger audience).

TesserAct in my view released a great album in Altered State.  Century Media streamed the album on their YouTube page and it had over 90,000 hits.  The album comes out and it moves over 4000 units in the U.S.  Is this a good thing or a bad thing? The label tested the market with the pre-release stream on YouTube. I think both artists where expecting a better turn out in sales, however this is the wrong view point to have. Fans can now stream their music.

SUPPLY vs. DEMAND

I hope that the bands I have mentioned are not focusing on the payment side of things. Remember Spotify, Pandora, iTunes are all services that you use to get your music out there.  Don’t solely rely on these services as a source of revenue.  It’s a diversified music game. You need to have other strategies for that.  However, before you get to this stage, you need to ensure that a market exists.

Remember that you are a seller and a supplier.  It’s simple economics. Supply vs Demand. At the moment, the recorded music world is over supplied. There is so much music out there, however not all of the music that is released has a demand waiting for it. Demand equals buyers. Buyers equal fans. The artists should be satisfying the needs of the fans.

BUILDING PLACES OF WORSHIP FOR YOUR FANS

It is the fans that will promote you.  No one cares about the music that radio pushes. No one cares about the music that the press and mainstream media pushes.  No one cares about the music if you scream until your black and blue about how great your song is. 

People care and pay attention, when they see fan blogs created in your name (like the John Petrucci forums, the Mike Portnoy forums, the Dream Theater forums and so on).  You need to ensure that you build a cathedral so that your fans can worship your music and spread it.

In the end, you need to have great music marketed to people that will like it and buy it.  Otherwise you will remain in your local suburban market.

Standard