Category Archives: A to Z of Making It

A to Z of Making It, Music, My Stories, Piracy, Treating Fans Like Shit

What Metal and Rock Labels Should Be Doing?

One thing is clear when it comes to the digital music market. It is constantly evolving. Apple is trying it’s hardest to retain its competitive advantage as streaming services start to reduce the number of downloads they sell. We can safely say that Apples monopoly on download sales is more or less over.

Across the board, song downloads are down and digital album sales are down. CD sales have been declining for a long time as well.

So what do we have at the moment. Streaming is growing in popularity and YouTube is still there, the unofficial streaming monolith. As fans of music we are using our smartphones to stream music instead of downloading it.

So if you are a metal or a rock label like Frontiers, Century Media or Nuclear Blast and you have all the above information in front of you, what do you do?

1. Don’t hold back music from streaming services. It’s not about sales anymore. It’s about who is listening to it.

2. Corporate deals/exclusives alienate the fans while it brings a return on investment to the record label.

3. If piracy sites make so much money from offering mp3’s for free, why don’t the record labels get into the same act. Get into bed with BitTorrent. High piracy rates today will lead to payola in the years to come. Volbeat were streaming stars in Denmark and Sweden before they even broke through in America. Moby’s “Innocents” BitTorrent bundle was downloaded 8.9 million times. Expect 20% of those customers to purchase the next album and expect 50% of those customers to attend a live show from Moby.

4. iTunes is finished as a main income source much in the same way CD’s are over. Sure, hobbyist will still purchase, however the fans have moved to streaming.

5. Streaming is not the enemy. To use a non-metal or rock example, hip hop artist Schoolboy Q had his “Oxymoron,” album heavily promoted on Spotify. In a smart promotional move, they released the album on Spotify months ahead of the album physical and digital release and by the time it got released, 3.3 million streams got racked up and in its first week of release it sold over 130,000 copies. The first two earlier albums, “Setbacks” and “Habits & Contradictions,” sold 17,000 and 48,000 units respectively.

6. It’s not a great marketing strategy to dictate to fans how they can consume that band’s music. People want uniqueness and those special packages. People want to stream. People want to download mp3’s for free. People will download mp3’s and pay for it. People will buy a CD/DVD package. People will download a free app, if they know that it contains the whole album. If “Flappy Bird” was making money from a free app, why wouldn’t music artists make money.

7. The label is in the recording business to make money. The best way to make money is to have deals in place that is a win-win for both the label and the artist.

8. Sales are not a measure of success anymore. I was following the band Otherwise after their album “True Love Never Dies” was released in 2012. Each week they moved 400 to 700 units in the U.S. They were also on tour with 3 Doors Down and Daughtry. By delivering on stage, they saw sales resonate. Eventually all those small amounts started to add up into 10,000. Then 20,000 and so on. Spotify shows the song “Soldiers” at 937,417 streams. The song “I Don’t Apologize” with 768,304 streams. “Die For You” has 402,458 streams. The “Soldiers” official video on the Century Media channel has over 1.7m views.

Smaller returns today, will lead to greater returns in a few years. It’s all about longevity.

As a label, YOU WANT YOUR ARTISTS TO LAST and STAY TOGETHER. It is about outlasting the competition.

Standard
A to Z of Making It, Classic Songs to Be Discovered, Influenced, Music, My Stories

Music Business Rules Found In Songs

On Motley Crue’s 2008 song ‘Welcome To The Machine’ they provided a few general rules about the recording business and the machine that is the music business.

Rule Number 1: “Sign on the x to sell your soul”.

Yep, if you want a major record deal, prepare to sell out. Major labels want hit acts. Hit acts need to play to a formula. The labels are not interested in the Mumford and Sons or Kings Of Leon outliers. They want the acts that will sing the songs written by a committee.

Rule Number 2: “It’s so automatic, Hocking broken plastic, Royalties you’ll never know”.

Yep, the good old measure of success. Record sales. Still used by the labels as a barometer of success in 2014. And the labels still employ creative accounting when it comes to royalty payments. Dollars for the label, pennies for the artist.

Rule Number 3: “Give your ass like a whore, Once you take a hit, You need more more more”.

Once an artist tastes success, they will go back to the same restaurant over and over again. Because we all want to be loved.

Rule Number 4: “Welcome to the machine, Once it sucks you in you’ll never leave, Grind you up spit you out, After all you’re just a piece of meat”.

You can make a memorial wall as big as the Great Wall Of China that has the name of artists who the recording business used and discarded.

Rule Number 5: “Sell out to the rats, Make em rich make em fat”.

Record label executives earn a lot more than the artists that actually make them that money. Is this the way it should be?

On Motley Crue’s 1999 song ‘Fake’ they seem to provide a few more general rules about the recording business.

Rule Number 6 (supporting Rule Number 1 and 2): “Sold my soul while you sold records, I have been your slave forever.”

Yep, when you sign away your copyrights to the record label and then they lobby hard to have those copyrights extended 70 years after your death. It sure sounds like a slave forever.

Rule Number 7 (supporting Rule Number 5): “What are you fat cats doing anyway?, Take our money and flush it down the drain.”

Yep, fat cats fly private and make the Forbes Rich List.

Ugly Kid Joe asked “Mr Recordman” if he knew who they were or if he gave a damn about them or if he was purely there for the dough. Based on their career trajectory, the answer was obvious. Mr Recordman didn’t give a damn about them once they stopped being “commercially viable”

Rule Number 8 – Mr Recordman doesn’t know who you are. Look at the band “Winger”. When Reb Beach called the label after the Beavis and Butthead episode hit TV screens, the label claimed they never knew a band called Winger.

Rule Number 9 comes from Disturbed and their song “Sons Of Plunder”.

Rule Number 9: “You say you’ve found yourself a new sound, one hundred more all have the same sound”

Yep, like the thousand of hard rock bands that came out in the late nineties. Yep, like all the alternative/grunge bands that came out towards the end. Yep, like all the metalcore bands that are out right now and all of them claim to be different, yet they all sound the same.

The song Chainsaw Charlie from WASP is littered with music business rules. The first three lines, “Will you gamble your life?, Sign right here on the dotted line, It’s the one you’ve waited for all of your life” fall into Rule Number 1. Then the lyrics of “And tomorrow when I’m gone, Will they whore my image on?” brings us to Rule Number 10.

Rule Number 10: The record label will forever whore your image on after they have dropped you or after you have departed this Earth. There is a lot of money to make in death.

Rule Number 11: “We’ll sell your flesh by the pound you’ll go, A whore of wrath just like me, We’ll sell ya wholesale, we’ll sell your soul, Strap on your six string and feed our machine.”

This is relevant today when even the image of the artist is owned by the record label in 360 degree contracts.

Rule Number 12: “Welcome to the morgue boy, Where the music comes to die”

Songs written by a committee. It’s soulless, however it sells.

Rule Number 13: “Ah, trust me boy, I won’t steer you wrong, If you trust me son, You won’t last very long”

Remember the advice by Ugly Kid Joe in Mr Recordman.

Rule Number 14: “The new morgue’s our factory, to grease our lies, Our machine is hungry, it needs your life”

The definition of the recording business.

Rule Number 15: “I’m the tin man, I’ve never had a heart, I’m the tin man, But I’ll make you a star”

The Record Label CEO. All promises and that tin heart doesn’t care if those promises are broken.

Savatage is another band that covers the music business in a bit of detail. Rules 16 to 18 are from the song “Jesus Saves”.

Rule Number 16: “You know Jesus he started changing, Things got really strange, He saw his tee shirts everywhere, He started missing shows, The band came down to blows, But Jesus he just didn’t care.”

Yep, it’s a tough gig keeping a band together, especially when a band member becomes the idol that the fans latch onto.

Rule Number 17: “Things got out of hand, And so he quit the band, Still the critics they would rave”

The uncontrollable egos get in the way of a great band.

Rule Number 18: “Her Him cut through the night, On those late night radio waves”

Eventually, we get old and we become “classic rock”. There is no way around out. Embrace it and play to your core audiences.

The final two rules are from the song “When The Crowds Are Gone” from Savatage.

Rule Number 19: “I don’t know where the years have gone, Memories can only last so long, Like faded photographs, forgotten songs”

Rule Number 20: “The story’s over, When the crowds are gone.”

Pretty self-explanatory.

If you’re looking to embark on a career in the game of music, then use the above as a blueprint to get you going.

Standard
A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

The Labels Want To Be The Good Guys

The labels want to be the good guys. They really do. However their lobby group the RIAA does not carry itself it in public in a manner that is acceptable. They put across an image that all the labels are focused solely on the now and what money can be made now. They put across an image that all the labels have no interest in planning for the future. Then the labels follow suit, flying the bullshit flag from the RIAA.

Regardless of the labels motives and business sense, they will survive.

Read the financial reports on Universal Music Group. Spotify has propped up their bottom line and that bottom line will get better each year. And with money, comes power and relationships. So how do the major metal and rock labels rate in relation to influence and relationships.

Century Media Records and Nuclear Blast are still independent labels. While Century Records lost their cash cow “In This Moment” to Atlantic, Nuclear Blast gained a new cash cow in “Machine Head”. Looking at the rosters, Nuclear Blast has surrounded themselves with a stronger group of artists however Century Media are the ones out there trying to identify new talent. Both labels will be around for a long time.

Frontiers have become a major player in the classic rock, melodic rock and hard rock scene. Frontiers kept the flag of melodic rock flying high since 1996, when all of the other major labels put their monies into grunge first and then industrial rock/metal and then nu-metal. Now that they have traction, I am just confused as to what their business model is.

Let’s sign up all the classic popular artists from the Eighties and get them to re-record some of their classics along with new music. CHECK.
Let’s get artists from different bands together to do a super group project. CHECK.
Let’s get female singers to re-record melodic rock songs that the label president likes. CHECK.

What about identifying new talent and breaking that new talent to the masses with creative and innovative ideas? NOT CHECKED.

Metal Blade is still independent however with strong ties to Sony Music and Warner Music Group in relation to distribution while Roadrunner used to be owned by Universal between the years, 2000 and 2006 and after that, they are under the control of Warner Music Group.

Roadrunner is still the major player here, however with ties to Warner, expect them to be “RIGHT NOW” profit driven and be all about the HYPE. With all the corporate deals they organised on the new Dream Theater album, they would have made up the advanced money plus the recording costs and more.

Spinefarm Records is part of Universal Music Group, with a lot of power to operate independently. They are getting out there and signing new talent. However, like all of the above labels, they are stuck in the old way. And that is the ALBUM.

They just need to realise that it is not about the sales anymore. While Steaming numbers and revenue are still small today, in the long term the labels will be able to reap the benefits.

Why?

Because streaming is a regular recurring revenue business.

For example, I have been streaming “Strife” from Trivium non-stop. Each stream is regularly producing revenue for that song. If I purchased that same song as a download, the revenue produced would be at the time it was sold. Every time that I would have listened to “Strife” at home or on my iPod or on my smartphone would not have produced a cent. All that the band or label would have made from me is the sale of the downloaded song. However with streaming they will continue to make money long after the album is released.

So if anyone believes that streaming is bad for music and that it is going to kill the incentive to create new music, tell them they are uneducated. If bands or artists are complaining about their payments, then they need to negotiate better deals with their labels or get back their Copyrights.

Let’s put it this way, if Metallica is on Spotify, then the rates paid back to the COPYRIGHT HOLDERS (and Metallica do own their Copyright) must be good, because Lars Ulrich and Cliff Burnstein would not allow Metallica to enter a business arrangement that is not in their favour.

The real truth is that there is much more music out there than there has ever been, so the issues that are present to artist and labels is how do they get people’s attention directed towards that new music.

Personally, I don’t even know anybody who pirates music anymore. There is no reason to pirate and legitimate customers/fans would always turn to legal alternatives.

In relation to sales figures and charts. Goneski. No longer relevant. Sales (as a stand-alone measure) no longer means anything. Focusing on recording sales is old school thinking. It’s all about everything else today.

“Recording Sales Revenue” plus “Streaming Revenue” plus “YouTube Ad Revenue” plus “Ticket Revenue” plus “Merchandise Revenue” plus “Corporate Deals Revenue” plus “Sponsorship Revenue” plus “Publishing Revenue” plus “Licensing Revenue” and then decide if you are winning or not.

Again, if you are not seeing a lot of revenue, then you need to be speaking to your label, because if you have numbers in all of the above Revenue streams then something is a-miss contractually.

Another thing that the metal and hard rock labels need to understand is that they reside in a niche. The heyday of when that niche was mainstream is long gone. Today, certain artists might have a crossover song that many people will latch onto and then it is back to the niche.

“Adrenaline Mob” released “Men of Honor” last week and by the end of the second week it will be forgotten. The songs are great, the musicianship is great, so what is the problem. The hard core fans picked it up and everyone else doesn’t know about it. It’s a twenty four seven job staying in the public eye and it’s god damn hard. It’s the labels job to figure out it out, however the labels don’t want to spend the money to innovate, so what they do is get most of the hate directed towards them because of their monopolistic extortion like practices from back in the day.

If the labels want to be the good guys, they need to be more transparent. They need to call out the RIAA when they spin shit. They need to do be realists and sensible. And the main thing they need to understand is that the days of when they had control of the distribution channel are long gone. The profit margins from the CD sales are never coming back. So don’t dwell on the past and start to move forward.

http://theconversation.com/music-sales-slump-is-streaming-or-the-music-industry-to-blame-23901

http://www.billboard.com/biz/articles/news/5915732/spotify-drove-universal-musics-75-jump-in-streaming-revenue-last-year

http://torrentfreak.com/artists-think-instead-spewing-spotify-hate-140222

Standard
A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit, Unsung Heroes

Music Trends in Hard Rock and Heavy Metal – What’s On The Up and What’s On The Down

ON A DOWN SLOPE

DAUGHTRY

The band leader, Chris Daughtry messed up big time chasing the crowds of “Train” and “Imagine Dragons”. He was a hard rocker from day dot and that is what gave him his legion of fans. For the ill-fated and recent “Baptized” album, he committed career suicide, throwing his lot with the hit songwriters. The songs are good, however they are not Daughtry songs. It would have been better for him as an artist to have given those songs to other artists that are more electronic pop rock minded. Daughtry needs more music right away and they need it to ROCK.

RECORD LABELS

The major metal and rock labels will continue to sign the bands and artists that had success in the Eighties and Nineties and get those bands to release forgeries of their greatest hits. It’s all about locking up the songs under copyright. “He who owns a lot of copyrights, will make a lot of money in the future, when said artists are dead and buried.”

In relation to new bands, they will sing fewer bands on even more shittier deals and shift their efforts to breaking them. It doesn’t mean that we will pay attention. It will be bands from certain niche’s that will break out and we will gravitate to them.

Also no one wants to pay. Look at the APP business. The highest downloaded APPS are all free ones. And they are still making money. We are happy to provide our private data to Apple and Google, as long as we get what we want, with no strings attached. If a record label has a business model that is dependent upon people paying, re-evaluate.

KIRK HAMMETT

He is out of touch. We live in a world right now that is connected 24/7. A lot of those connections happen because of social media. So his recent, “Ivory Tower” comments about social media show just how out of touch he is. Also from seeing him play live on three occasions, he has made a career on the coat tails of James Hetfield and Lars Ulrich. Don’t believe me, watch the making of the Black album, especially the scene when Bob Rock tells him that the solo he just put down for “The Unforgiven” is garbage.

HYPE

We can see through the hype and we hate it. So much hype was around Dream Theater’s self titled release and it disappeared from the conversation within six weeks. Megadeth’s “Super Collider” is being outsold by the Black album. Daughtry’s “Baptized” took forever to record and it did nothing. You can’t have a song called “Long Live Rock N Roll” and not have it sounding anything like ROCK. It sounds like that one hit wonder song “I Wish I Was A Punk Rocker With A Flower In My Hair.”

RESPONSE SYSTEMS FOR COPYRIGHT INFRINGEMENT

NAPSTER showed the music business and the entertainment business at large, how fans of music, movies and books want to consume content. They want to download it easily, free of DRM, use it in any way they want and they want to do it for free.

For all of the talentless CEO’s that flew in private jets off the hard work by the artists, this was a big NO NO. So off they went to their lobby group arms, the RIAA and MPAA and they started to lobby hard the governments. The various sister associations around the world started to do the same thing. The best thing they could come up with is a graduated response system, financed by the ISP’s. It failed in France. It failed in New Zealand. In the U.S it is hard to tell, especially when you have a copyright troll like Rightscorp shaking down IP addresses. So if Rightscorp is sending shake down notices to ISP’s, then why does the US have a graduated response scheme?

The bottom line is this, the people who the RIAA and MPAA want to catch are years ahead of them in INNOVATION. And INNOVATION is what they should be focusing on.

THE ALBUM FORMAT

We are challenged with time and we only want the best. Since we are allowed to cherry pick, we will. Heavy Metal and Hard Rock artists need to understand they are in the hit business. It doesn’t matter if they are radio-friendly or not. Each band in each metal and rock genre, needs to create that song that hits us on the first listen.

That is why bands like Five Finger Death Punch, Avenged Sevenfold and Shinedown are so successful. They get the game. That is why Killswitch Engage is successful. Adam Dutkiewicz understands the power of a massive chorus. That is why Trivium is having a career. Over the course of all of their albums, they always had a song that had “hit potential” for the genre they are in.

Making money is hard. Just because a band releases an album, it doesn’t mean that we want to pay for it in its entirety, especially if it has got a couple of crap songs on it. It’s better to release 8 songs that a “certifiable smashes” instead of 12 songs that have four crap ones. However, it turns out the public still has time for Metallica’s “Black” album. It is still moving two to three thousand units a week and it is expected to pass 16 million by May.

Artists need to think about the no limits that digital offers them. We want the good stuff. Artists need to think about how they can provide us the good stuff, without resorting to the album format. Don’t base your career on dropping an album every two years. An artist needs to base their career on constant events.

GOING GOING ALMOST GONE

CLASSIC ROCK

The artists are on their last legs. Motley Crue is ceasing to tour, however stand alone shows, plus new music are still in the works. They have hit the same markets over and over again since their 2004 comeback and in between they have released 3 new songs on a “Greatest Hits” album, 13 new songs on “Saints of Los Angeles” and 1 new song in 2012. The train is slowly coming to a halt.

Aerosmith released a DUD. The train is not a rolling anymore for them. All up, Classic Rock bands have maybe have another 10 years left.

A transition is happening. The younger acts are generating touring dollars, playing smaller venues and at affordable prices. It’s happening.

ON THE UP

STORYTELLING

That is why TV shows are the most downloaded torrents of all time. Tell a good story and the world will be at your door step.

RICHIE SAMBORA

Seeing him in Australia, he is invigorated and he is having a blast. Not having to play second fiddle to Jon Bon Jovi, he is branching out again and this time, his roots are strong enough to balance his branches. The “Aftermath Of The Lowdown” is the best hard rock record from 2012 that went unnoticed because it was released so close to his Bon Jovi work.

Standard
A to Z of Making It, Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories, Unsung Heroes

Thank You Richie Sambora – The King Of Swing at the Enmore Theatre

The Richie Sambora concert at the Enmore Theatre in Sydney last night renewed my faith in live music. The previous night, I watched Five Finger Death Punch and Avenged Sevenfold. While that was a great concert, the songs got played more or less “note for note” as per the album recordings. Last night, Richie Sambora was “communicating musically”. The sheriff was back in town. With three different hand motions he led the band into jams, out of jams and into sing a longs.

Sambora engraved himself into our hearts. He stopped and he talked. Sometimes it felt like for ages. I haven’t seen a lot of people do that a rock show. They are scared. You get the usual, “Are You Having A Good Time” comment, however that is it. Sambora is a true pro. He was endearing himself, creating a bond. And what a show he delivered.

Burn the Candle Down

It’s written by Sambora and producer Luke Ebbin, who was also part of the band last night. This was anti-mainstream. Each note was played with feeling and since the venue was tiny compared to say ANZ Stadium, every note resonated. We could hear it and we could feel it.

Whether it be Richie “communicating musically” or Aaron Sterling pounding the drums or Luke Ebbin singing backups or Mike Farrell making us go to church or Orianthi holding down the fort or shredding, or the solidness of Robbie Harrison’s bass. We felt every note.

There were no special effects and no auto tune. It was just a rock and roll band. Based on last night’s performance, I can easily say one of the best rock bands today in that free spirited Jimi Hendrix Experience sense.

Every Road Leads Home to You

This song is a dead set classic and better than the whole “What About Now” album combined. From when I first heard it, the song resonated with me, so when you hear a song that you like live, your put your hands up in the air and sing along until the voice breaks. Because this is what we love to do.

Putting aside the Kings Of Leon style vocal phrasing, this is classic Richie Sambora, selling the song and the new album (which is over 15 months old) to the audience. The keyboard synths kick it off, however when the whole band joins in, it’s a pleasure to be there, watching it unfold.

And Richie is on song. Hitting the notes, keeping the train rolling and getting us to sing along with him.

Taking a Chance on the Wind

It felt like Richie was asking us if we will stand by him. The audience answered with a resounding YES.

If times taught me a lesson, it’s don’t dwell on the past
‘Cause the bad things fade and the good things..
The good things are built to last

Ain’t that the truth. I spent a lot of time dwelling on how I could have done things differently in the past. It is time that I can never get back again. You see when you consume yourself on the bad things, you fail to see the good things. And then it will be “Seven Years Gone”.

Again the Sheriff leads the band in and out of improvised jam sessions.

I’ll Be There for You

Richie begins it with a snippet of “Bridge over Troubled Water” from Simon and Garfunkel.

If you are a fan, you know the song as soon as it begins. That intro is definitive.

“I’ll Be There For You” was an unexpected Number 1 hit for Bon Jovi at the time. All of the focus was on “Born To Be My Baby” and “Bad Medicine” however it was “I’ll Be There For You” that stole the limelight.

Nowadays

Also from the new album. This song was unexpected and it went down brilliantly live. It’s got that punk rock vibe, but with a Phil Lynott style swagger in the lyrics.

Nowadays, trying to figure out who you want to be
Trying to tell your friends from your enemies
That’s the way it plays nowadays
Nowadays, trying to make some sense about the state of things,
Hoping better times are what tomorrow brings,
We’re just all insane, nowadays

That is why the song connects. Every day we are trying to find ourselves. Go on line and google self help books on finding yourself. Thousands of pages will appear.

You Don’t Wanna Know (Orianthi cover)

Swampy blues got a sexy make over with the Orianthi tune, “You Don’t Wanna Know”.

Richie teased the audience on this one with the double neck acoustic guitar. When the audience first saw it, we all got the impression that “Wanted” was going to be played.

Orianthi is a great talent, however her biggest success also proved her greatest Achilles heel.

“According To You” showed her to the world as “Avril Part 11” with some show off guitar licks chucked in.

It didn’t really show the real Orianthi.

Her best is still ahead of her. She doesn’t need a label and she doesn’t need to sell millions. She needs to be true to herself and “You Don’t Wanna Know” is Orianthi showing her true colours. It will be interesting to see what kind of music she creates with Richie.

Wanted Dead or Alive

The classics cannot be denied. These are the songs that bring us together. The funny thing is, “Wanted” never went to Number 1 like “Prayer”, however it was a hit and at a time it was so popular, I couldn’t turn on the radio without hearing it.

We got the real deal here, real musicians, infected by the spirit of rock and roll. Musicians who followed the call of music, despite being broke and no college degree to fall back on. They followed their dream and it came true.

We need to press the reset switch on life. We need more dreamers and less accountants. We need more dreamers and less lawyers. The dreamers clear the path and lead, while the accountants scheme and the lawyers bend the rules. I know who I would want to follow.

I remember back to December, when the current Bon Jovi band played it. It was a good rendition, however Richie’s version had that swing element to it, especially when he cranked into the solo break. He felt it, we felt it and we carried the song home with him.

Voodoo Child (Slight Return) (The Jimi Hendrix Experience cover)

I doubt Jimi Hendrix, Noel Redding and Mitch Mitchell, could do it any better. It’s all about musical roots, our ancestry. We all have roots. And as I read somewhere, the key is to never forget our roots. Listening to some of the music my favourites release today, it is easy to see how people can forget their roots when it comes to chasing dollars.

This is the song that had Richie saying afterwards “that the band are communicating musically on stage”. The band was playing the song like the audience wasn’t even there. Richie as the sheriff led the way as usual. It was like a jam session in a rehearsal studio. All of them looking at each other, waiting for cues from the Sheriff.

This is what makes a gig. When you hear the unexpected. It makes the night special.

Stranger in This Town

This the definition of a great song. When we sing the song by ourselves, with our own voice leading the way. Like the big Bon Jovi hits, “Stranger In This Town” is also in the same league. You don’t need no accompaniment.

On the album it sounds intimate. Last night, this song was like a freight train. It was powerful and mesmerizing. Sterling drove everybody forward with the shuffle. We all locked on, nodding our heads to the beat and in agreement.

Lay Your Hands on Me

Another number from Bon Jovi. The surprises. This song is one of my sons favourite Bon Jovi songs. They were disappointed when Bon Jovi didn’t play it live at ANZ Stadium in December.

However, Sambora didn’t disappoint. This is what the gig is all about. Hearing the unexpected. Even Richie didn’t know what song was coming up next as they have changed the set lists for each show.

The band was cruising on that crazy train, at a hundred kilometres per hour.

Seven Years Gone

The piano lines underpin the song, however it is the rock groove that comes after (which Richie made sure to tell the crowd that it was his favourite bit of the song) that propels it higher.

Being so close to the stage, I can hear every note. Every single instrument stands alone, breathing out and filling my senses.

When I watched Avenged Sevenfold the previous night, at the Big Top at Luna Park, some of the sections in the songs all bled into each other, creating a wall of noise. But last night, there was no noise. Just talented musicians, producing their own sounds and they all come together.

This song gave me goose bumps. It was intimate and magical.

Like the moth dances with the light
Sometimes a shadow that burns too bright
Shattered silence in the night
You wake up, move on

Livin’ on a Prayer

The funny thing about “Prayer” is that it means more to me now than it did back then. When you are in your teens you don’t appreciate the message, because the future was sold as clear skies and smooth sailing. In 2014, what a nice piece of propaganda that was. How wrong could our teachers be?

My Dad, he was a realist. He didn’t sugar coat anything. He told it how it was. I used to argue with him so much on these issues. When a stroke took his voice in January 2006, those arguments stopped. He is still alive today, but those wonderful days of communication from him are long gone.

In 2014, I have no savings. I live above my means. I have credit cards, a mortgage, a personal loan and no money in the bank. I am living on my pay, month by month. And I failed to follow my dad’s advice that he told me a few weeks before his stroke, “you can lose it all, your job, your house and your health.” It’s like he knew something was up.

This is the song that started it all. A great track that just couldn’t be denied. “Prayer” gave the Bon Jovi band traction in the charts and “Slippery When Wet” gave the band a career.

Don’t Change (INXS cover) (with Jon Farriss) and Richard Wilkins had a brief moment in the spotlight.

This was a historical moment. The start of the first encore and after “drumming tragic” Richard Wilkins had his shot, it was over to Tim Farriss to bring the song home. With INXS being in our headspace recently due to the mini-series and the recent interviews, it was a perfect match.

We all have influences. The greats always show their respect to someone else’s work and they make it their own. It’s all about roots. The lines on Sambora’s face are all about experience and life. It is that experience that molds and shapes us. It is that experience that influences us.

It’s My Life

When Bon Jovi played the song live at ANZ, it lacked the power. There was none of that tonight. Richie’s talk box is so definitive, it makes the song.

The best part of it was the extended jam in the middle that was just riff heavy, then the chorus was sung acapella before building up into the ending, with an improvised jam added in just for fun.

These Days

I rarely play this song. When the album came out in 1995, the lead single “This Aint A Love Song” just didn’t connect with me and it more or less turned me off the album, apart from “Hey God” and “These Days”.

Live, it was one of the highlights. The banter at the start with the piano playing the intro set the tone.

Purple Rain (Prince cover)

Hearing Purple Rain, I was reminded of Jon’s and Richie’s own attempt to write their own “Purple Rain”. In this case it is a demo called “Wedding Day”.

I’ve seen it done better. But Sambora still knocked it out of the park. I don’t think some of the youngsters in attendance knew this song. However the rest of us did. That’s the power of music and the power of a classic Prince tune, when music was his muse, instead of changing names and suing his fans for linking to bootlegs.

The song is basic, however that is why it works. Sambora is a professional, giving us not too much, just enough. With his hand signals to the rest of the band, he KNEW when it was enough.

The person behind me was screaming, “Rosie”. The person in front of me was screaming “Ballad Of Youth.” The person to the left of me was screaming for “You Can Only Get So Hight”. My boys started screaming for “You Give Love A Bad Name.” I guess that we all have to wait until the next time, because a great concert always leaves you wanting more.

My kids said they loved it, but they had to tell me that Richie Sambora was acting the way I act when I am drunk. I couldn’t stop laughing at their assessment. And what are the chances that he would play my kids favourite Bon Jovi song in “Lay Your Hands On Me”.

Coming out of the show, I just wished that every Bon Jovi fan that was at ANZ Stadium in December 2013 could have been at the Enmore last night to see and experience Richie Sambora live. Then people would finally understand, that music doesn’t need no backdrops, no dancing, no pyro. When it is done right, the sound, the emotion and the feel is enough.

Thank you to the KING OF SWING and the marvellous musicians he had in tow for renewing my faith in the live scene. Thank you for showing my kids what a live show should be. Not a perfect NOTE for NOTE forgery of the recording, but a real rock n roll show were the band communicates with each other musically and connects with the audience. It was the best $210 ($68 times 3) that I spent (compared to the $1000 ($250 times 4) that I spent on the Bon Jovi tickets).

Standard
A to Z of Making It, Music, My Stories, Unsung Heroes

The Rock Dream Was Never About The Money

Bob Daisley wrote that we are all going off the rails on a crazy train. And that train to the afterlife seems to be departing a lot these days.

People like Tommy Bolin, Paul Kossof, Steve Clark, Phil Lynott, Kevin DuBrow, Robin Crosby, Jani Lane, Brad Delp and Paul Gray never even made it to the station.

Along the way we lost Randy Rhoads in a plane accident, Dimebag Darrel in a tragedy, The Rev in a prescription accident, Ray Gillen to disease, Gary Moore to a heart attack, Jeff Hanneman to liver failure, Chuck Schuldiner to Giloma and Ronnie James Dio, Jon Lord, Phil Kennemore and Randy Castillo to cancer.

Criss Oliva, Marc Bolan, Steve Lee and Mitch Lucker all died in vehicle or motorbike accidents.

If our heroes are not taken young, they end up dying from illness and old age. So when the angel of death spreads its wings, even all the money in the world cannot buy more time. That is why it is important that musicians keep pushing the limits of what is acceptable while they are alive.

It used to be that way once upon a time, however then the record label CEO’s got rich and started to fly private, the musicians that made that happened wanted to be just like them. And that is the problem we have today in the music industry.

Everything that I thought was so important is more or less gone.

The rock dream doesn’t exist if you want to have a family. If you want to have a long term relationship, with kids to the same partner and still live your rock n roll dream, good luck. It aint going to happen. Sacrifices need to be made. And if you are unwilling to make the sacrifice, trust me, your partner will.

The days of rocking all night and partying every day are gone, replaced by social media/gaming/surfing all night and going to work every day. The sound of a stereo is now captured in expensive headphones.

The days of becoming the legends of the local scene first and then the world are gone. If a band/act is doing great in a city, the whole world will know about it.

It’s not a rockers world anymore. The new rockers are the technologists. They are the ones that everyone is listening too. Did you know that Jake E Lee has a new band called Red Dragon Cartel and that they just released a new album?

Once upon a time the guitar heroes mattered. They broke ground in songwriting, technique, sound and guitar making, inspiring us by demonstrating simplicity in complexity. They didn’t know from were they where coming. Now they think about where they are going to. Nothing is started unless an offer is on the table.

And that is what a lot of the new breed of young bands are taking on board, thinking that selling out to corporations in order to get rich is the means to a career. Even Nikki Sixx mentioned that if Motley Crue are to release new music, it will be via a sponsorship agreement with a corporation.

I remember when a record could bring about change. When “Shout At The Devil” broke, every band dressed up in leather and studs. When “Slippery When Wet” broke out, all the bands went to pop metal. When “Appetite For Destruction” broke out, bands moved to a more blues based sound. When Metallica broke out twice, bands moved to a faster dirtier sound and then moved to a big heavy groove orientated sound.

In 2013, Avenged Sevenfold, Five Finger Death Punch and Volbeat had big releases. And to all those musicians who state that releasing new music is not worth it anymore, tell that to the three bands just mentioned. All of them are still selling today, months after their releases.

The rock dream was never about the money. It was about a lifestyle.

Standard
A to Z of Making It, Copyright, Music, My Stories

Lessons To Learn From Don Henley: How many hard rock and heavy metal bands are seeking to reclaim their recordings?

When it comes to music, I am still catching up. In the last few days, I have revisited Don Henley and Doobie Brothers.

As I was listening to Don Henley I started to jot down the songs that I liked. By the time I got to his 2009, “The Very Best of”, the list was almost identical to what was on the Best of album. After hearing the songs over and over again, I still don’t like “All She Wants To Do Is Dance”, “Sunset Grill”, “For My Wedding”, “Everything Is Different Now” and “Taking You Home”. They just don’t resonate.

Basically, Don Henley’s solo output to me as a casual fan of his music is a perfect example of some good songs and the rest as filler. I know that all the Don Henley fans will lynch me for saying it. But that is the truth to the casual fan.

From the first album, “I Can’t Stand Still” released in 1982, the standout songs to me are the title track “I Can’t Stand Still” and “Dirty Laundry”.

The themes in “Dirty Laundry” are still relevant today. Back in 1982, Henley displayed his disgust with the media and tabloid news. Today, people are airing their dirty laundry on Facebook, Twitter and other forums.

From the second album, “Building The Perfect Beast” released in 1984, the standout songs are “The Boys Of Summer”, “Not Enough Love In The World” and “Land Of The Living”.

What can I say, “The Boys Of Summer” was huge. It gave Don Henley a four-year victory lap (plus he served notice to Geffen Records that he will be reclaiming the recording of this song in 2019), because the third album, “The End Of The Innocence” didn’t come out until 1989. The standout songs are “The End Of The Innocence”, “New York Minute”, “The Last Worthless Evening” and the closer “The Heart Of The Matter”. The other songs don’t matter. It is these four songs that matter.

Bob Lefsetz said that to appreciate and to really get “The Heart Of The Matter” you need to have lived. You need to have played the game of love, lost and picked yourself up again. And he is right. While all of the kids make top 10 lists of what’s cool, classic songs like “The Heart Of The Matter” get lost.

“Actual Miles: Henley’s Greatest Hits” came in 1995. And I actually liked all of the three new songs. “The Garden of Allah”, “You Don’t Know Me At All”, and Henley’s cover of “Everybody Knows”.

“Inside Job” came in 2000. It was 11 years since his last solo album and on a different label. Geffen was gone and Warner Bros was in. This is the album that had better songs and since it was 11 years between solo albums, Henley had some time to perfect them.

My favourites are “Nobody Else In The World But You”, “Everything Is Different Now”, “Workin It”, “Goodbye To A River”, “Inside Job” and “My Thanksgiving.”

In between solo albums, Henley has been busy with the Eagles, Geffen contract issues, Copyright issues against Record Labels, termination rights on songs and the Eagles again.

That is why Don Henley is important. He knows his rights. While people criticise musicians who turn into business people, it was inevitable that musicians will end up taking the business path. The great record label rip off/exploitation caused it. It is just unfortunate that a lot of the musicians that didn’t achieve world-wide domination still don’t realise their rights on songs that they made famous. Not a lot of hard rock and heavy metal bands are serving notice to their record label to reclaim songs they had written 35 years ago.

While I don’t agree on everything Henley does, like sending a cease and desist letter to an independent band or trying to get a remix law taken off the radar, the bottom line is this, he is a musician that looks out for his own interests. And that is why we loved our heroes.

Remember the creed from the past.

Artists were always reinventing themselves and taking risks.

In relation to music, sometimes the audience went with it and other times they didn’t. Risk isn’t always negative. Positive outcomes can come from risk.

However it seems to be that a lot of artists are playing it safe. Don Henley on the other hand is still taking risks. Not so much musically, but politically.

Standard
A to Z of Making It, Classic Songs to Be Discovered, Copyright, Music, My Stories, Piracy, Stupidity

Sharing Music via Word Of Mouth

I got a 8GB USB stick of music given to me recently by a musician friend who told me that I need to check out the bands on the stick. When I was growing up we used to these kinds of trades on cassettes. Back then we had an hours or hour and a half worth of music. Today 8 gigs worth of music is about 270 songs at 320kbps. Yep, that is how it is done today. People have no respect for copyright law and why should they. For all of us, copyright is present on songs that we like from when we are born and it looks like it will still be in place on the same songs when we die. Is that a law that should be respected?

So I am listening to a few of the bands. “Dirty Passion”, “Degreed”, “Riverside”, “Denial Method” and “Devilicious”. Yeah I know, I caught the same trend as you, most of them start with the letter D.

Anyway, I am trying to put my head space into the same head space as the guys in the band. They obviously want to be in music. They want to be in a band, so they form a band. They write some music, play some shows and spend a lot of time and money to record an album.

THEN WHAT.

What is the plan after that?

Do they wait for all the reviews to talk it up and hope that someone from a label is going to pick it up and promote the hell of it?

Do they promote it via social media and hope that people will buy it, because that is what people needed to do back in the Nineties to get music. Yep, we needed to pay for it, and a high price at that.

However, the same fans don’t want to pay for it today. Okay, let me rephrase that. Fans of music will only pay for what they want to pay for. The bands they like, the songs they like will still get supported. It could be via an iTunes purchase, via an Amazon purchase, via YouTube views, via Spotify streams, via concert attendances and so forth.

So any new band starting out needs to face two hard realities;

1. People will pay for what they want to pay for

2. Getting your message/name out is still hard.

Bands/Acts don’t realise that going viral or hitting the top is all based on the music. The whole marketing shenanigans comes after. Bands need to start with a great tune.

Producer and manager, Marty Thau just passed away and in a 2009 interview, he spoke about what he looks for in artists.

“I’ve always believed there is a fine line between abstract and pure accessibility and that is what I’ve always looked for. An artist who can be abstract and conventional at the same time and, most importantly, reach people. That’s the magic we all seek. It’s called originality … and, of course, it’s still about songs. That’s the starting point.”

For example, I like Machine Head. I like the tarot idea of the four different covers they will be utilising for their Record Store Day contribution. The marketing and the hype behind the release is top-notch. Now if the song “Killers and Kings” is a dud, it’s not going to bode well. The songs are the starting point for everything.

In relation to the vinyl revolution, stats from Billboard.com show that vinyl sales are growing each quarter. In the end the percentages they are talking about is small change in the sea of billions. It’s a hobby thing. I will be purchasing the four editions of “Killers and Kings” purely as collector items. I won’t even play them.

The thing is vinyl never went away. During the Nineties when everyone went to CD’s, it was the Second Hand store that exploded. Any store that stocked vinyls, would be busy as hell. That is when I picked up, 700 plus vinyl records. Between the years of 1992 and 2002, i more or less purchased the whole seventies and the eighties. All for a price less than $5. I even picked up “Quiet Riot II” with “Randy Rhoads” for $10.

During that time, the press and the recording business ignored vinyl, however in 2014 they trump it up. Isn’t that typical.

I digress. Going back to the post, just because a band or an act does make it, it doesn’t mean that the whole world wants to listen to it or own it. It all comes down to time, which a lot of people don’t seem to have. So people will only revert to music that they want.

The reason why pop music thrives is that the audience shares it. From my own experiences, metal and rock fans are very divided. There is an elitism running through the ranks. Because of that elitism, you don’t get that same sharing experience. When I say sharing, I am talking about the sharing of links to the songs, like Spotify sharing or YouTube sharing.

So what about the bands I listened to.

Dirty Passion – Into Wonderland
Released in 2012

They are from Sweden. “In Wonderland” is their second album. The band formed in 2007. Facebook shows 13,000 likes.

So how is it?

It’s melodic rock with a Guns N Roses “Appetite For Destruction” type swagger merged with some Skid Row attitude. The vocals are raw. The songs that stood out on first listen are “Into The Wild”, “When Darkness Falls”, “Shadowland”, “Make It Last” and “Light Of The Candle”.

Would I recommend it?

Yes, it was an enjoyable listen. They won’t achieve world domination, however they will have a career in the niche they are in. The lyrical themes in the songs sounded a bit cliché, however they can only get better.

Degreed – We Don’t Belong
Released in 2013

They are from Sweden. Like “Dirty Passion” this is album number 2 for them. The band formed in 2005 and Facebook shows 1500 likes. Based on the likes, “Dirty Passion” has worked harder to build their social media presence.

Their bio states the below;

It took 5 years of hard work to even get noticed and a bunch of shameful proposals to get where they are today but these 5 guys know how hard you have to work to get what you want and they won’t stop until they get just that, what they want.

Isn’t that the nature of the recording business. Exploit the artist. Some are so hungry for fame, they will allow it. Other artists are smarter and if it means a smaller fan base, then so be it. As long as they did it their way.

So what about the album?

They released an album of twelve tracks however six ended up being a good listen. The standout tracks are “Black Cat”, “What If”, “Inside Of Me”, “Blind Hearted”, “Coming Home” and “We Don’t Belong”. It’s modern alternative rock, mixed with melodic rock (especially around the keyboards).

It is way more polished than “Dirty Passion” with a clear emphasis on arena rock choruses and pop sensibilities. The guitarists wail on the album. Really dig the song “Inside of Me”. It’s got that Imagine Dragons/Coldplay feel.

If I had to pick between “Dirty Passion” and “Degreed”, “Degreed” wins. They walk the fine line between staying true to melodic/hard rock and pop music, filtered with progressive and guitar heroics.

Denial Method – The Surface and The Vision
Released in 2008.

They are from the US. It is their first release and their Facebook page has 90 likes. It’s hard to ascertain if the band has broken up. After hearing their debut, it’s easy to see why the band could be broken up. Only two tracks are worth a mention. You see when you play in a crowded modern alternative rock scene you need to be a touch different, a touch special, a touch unique to stand out.

“The Silence” is a decent track. It is in the vein of bands like Earshot, Breaking Benjamin and 10 Years. That is also the reason why it falls down. Much like in the Eighties. All the bands that came out and started to sound like Motley Crue, Guns N Roses and Metallica, where are they now. Maybe having the guitar hero solo in it, would have made it different and unique enough to stand out.

“So Many Days” is another decent track. I love the acoustic however this song just sounded too strummed.

Moods.

What happened to them? Fingerpicking, single notes arpeggios, little flamenco guitar fills. Let the song breathe. Extend it.

So if I had to place “Dirty Passion”, “Degreed” and “Denial Method” it would be “Degreed” first, “Dirty Passion” second and “Denial Method” third.

Devilicious – The Esoteric Playground
Released in 2012.

They are from Sweden (seriously what a scene in Sweden). It is their 2nd release and their Facebook page has 1,195 likes.

They are basically a metalised version of The Cult. And I dig that

“Succumb”, “Hollywood” and “Post Mortum” all have this Black Sabbath vibe.

So if I had to place “Dirty Passion”, “Degreed”, “Denial Method” and “Devilicious” it would be “Degreed” first, “Dirty Passion” second, “Devilicious” third and “Denial Method” fourth.

Riverside – Shrine Of New Generation Slaves
Released in 2013.

They are from Poland and this is their sixth release. Their Facebook page shows 55,518 likes. I really enjoyed 2005’s “Second Life Syndrome” and 2007’s “Rapid Eye Movement” however after that they just fell off my radar. Blame the internet for allowing bands to release so much music.

Riverside are a damn good progressive rock band. There is a simplicity in complexity when it comes to their music. They know how to take the complex and make it simple, setting moods and letting feel lead the way. Don’t expect anthemic arena rock choruses with Riverside. There is none.

“Shine Of New Generation Slaves” is a brilliant exhibition in Pink Floydism prog. To like Riverside, you need to be in the mood. A “Dark Side Of The Moon” mood. Relaxed and mellowed.

My friend shared these bands with me and that is how we still get the word out today. Word of mouth.

http://ultimateclassicrock.com/marty-thau-dies/

Standard
A to Z of Making It, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

The World According to Nikki Sixx

“When you spend nine months working on an album, all the work that goes into it and recording it, mixing it, mastering it, then you release it and it falls on deaf ears.”

“I’d rather work on two songs under that plan (exploring the idea of placing their songs in films, or signing sponsorships deals through integrated marketing with other types of companies that want to use their song specifically to reach tens of millions of people) than do eleven songs that only reach 100,000 people.”

Nikki Sixx from Motley Crue said the above in a recent interview.

The album format is dead and buried. People just don’t have the time to sit down and play an album from start to finish over and over again anymore, especially when there is so much other content out there to consume.

So what is this telling us. It all depends on which side of the argument you sit.

The record labels and the RIAA will say that this is what happens when people pirate/copyright infringe. They will call for stronger copyright enforcement.

Sociologist would say that sales of recorded music have declined due to the rise of other desirables, like apps and gaming in general. Look at the sales of the “Halo” games series by Microsoft. “Halo 4” made $220 million in 24 hours. Overall, the whole series has grossed over $3.4 billion. Have any rock bands reached that many people?

“Angry Birds” caused an app sensation in 2009, “Candy Crush” caused a bigger credit card sensation in 2013 due to its innovative in-app purchase system. What about the recent free game “Fluffy Bird”? It was free and it got downloaded 50 million times. Then the creator just pulled it.

Fans of music will still listen to music, however music now has to play on a crowded field compared to the Eighties. We had music on terrestrial radio, LP’s, CD’s and Cassettes. The profit margins on these items were huge for the record labels.

In 2014, we have music on LP’s, CD’s, on iTunes, on streaming sites, on Amazon, on terrestrial radio, on internet radio, on YouTube, on various other downloading sites, both legal and illegal. The profit margins vary from high to low on the various ways we consume music.

In addition, we also have television on Free to Air, Pay TV, Internet TV. We have movies on streaming sites, at the cinemas, on pay TV channels, on DVD’s, on BluRays, on various other downloading sites, both legal and illegal. We have Games on PC’s, Consoles and Apps. We have books electronically and on paper. We have Facebook and Twitter to connect. More time is spent on these sites than listening to actual music.

Fans of Motley will say this is a product of the times. It’s a singles market. Daft Punk released an album, however it turned out that it was the song “Get Lucky” that people actually wanted. The single format works well for pop music.

However, metal and rock fans are still stuck in the album ideology.

Dream Theater released an album without a decent single and after six weeks, it’s US sale run was over. However, they are happy to do that every two years. They know that their livelihood is touring.

Protest The Hero organised distribution deals with other labels for “Volition”, however it was all for nothing, as the 8000+ hard core fans already had a digital version of the album via the Indiegogo Campaign. It’s just a shame that the perks still haven’t arrived, almost 5 months after the release date.

Other fans will say, that Motley Crue should release something worth buying and that they will buy it. Motley Crue released “Sex” in 2012. Since I am on the Motley Crue email list, it was offered as a free download for 24 hours when it first came out. I went and downloaded it. It is classic Crue and a great song to add to the set list.

James Michael from Sixx A.M. also released a single called “Learn To Hate You” in November, 2012. It only has 116,034 views on James Michael’s YouTube channel, while Motley Crue’s “Seek” has 108,038 views on their Motley Crue Vevo Channel and 449,397 views on a user channel called Lachi James.

So from reading Nikki’s views on new music, I believe now that the release of “Sex” from Motley Crue and “Learn To Hate You” from James Michael was an experiment in how can an artist release a song and reach millions of people.

How many people would have acted quickly enough to download the song as a freebie within the 24 hour window?

How many people from a certain city would have purchased the song via iTunes after hearing Motley Crue perform it on the Kiss tour while they were in that city?

How many people would have downloaded the song illegally?

How many people viewed a YouTube post of the song?

How many people streamed and shared the song?

If a band wants to monetize and have reach, they need to create and keep on creating. They need to release everything on YouTube and Spotify and iTunes all on the same day. It is better for the band to control the YouTube releases than allowing others to monetize their content.

So what is happening with Sixx A.M.?

The new album has been talked up a fair bit by Nikki via his Facebook posts. New music for them has been in the pipeline for a while. So is it because Sixx A.M is classed as a new band, radio will play them. Terrestrial radio is dead. That format is dead. The opportunities are all on line now.

I consider Nikki Sixx a musician. A musician by definition is someone who creates music. And that is what musicians do when they are hungry. It is all about the music and only the music. But, once they reach the top and start focusing on the trappings, the music part starts to fade away as the focus moves to keeping what they have attained.

Musicians took risks and stood for something. They made money, they blew money, they did drugs, they made money again. Rock stars did it their way. That is why we flocked to them. That is why we became fans. They represented an attitude, a sense of freedom that connected with us.

As a fan of Motley Crue, I am disappointed that there decision to make new music is because on money and reach. The people that want new Motley Crue music will get it. So why don’t they service those fans.

And the Final Tour. Serious. They just finished touring. Kid Rock did a tour with $20 concert tickets. His risk paid off. All his shows sold out and those $20 ticket fans got converted into Kid Rock fans. Digital sales increased. Merchandise sales increased. Streams increased. Kid Rock went on that tour without a guarantee that he will be paid. He played the game without a safety net.

However, no one is keen to follow in his lead. Everyone wants that contract from Live Nation, the cash up front, the guarantee. The artist, along with their managers, agents, enablers, handlers, the pet dog and whoever else is attached to the entourage, want the money first and to leave the onus of recouping to the promoter.

Come on Crue. Put all of your issues aside and record a decent amount of music and get it out there.

http://ultimateclassicrock.com/motley-crue-no-final-album/

Standard
A to Z of Making It, Music, My Stories

Rock Star Lifestyle, The 2014 Way

In an interview over at The Guardian, will.i.am mentioned an important point about the current rock star lifestyle. He said that he had made more money from his Beats Electronics equity stake than from the sales of the Black Eyed Peas song “I Gotta Feeling” which has the honour of being one of the most downloaded songs on iTunes.

To put it into context, if you go over to the RIAA Gold and Platinum Database, you will see that the digital release of “I Gotta Feeling” was certified on June 29, 2012, 8 x Multi-Platinum, That means 8 million in digital sales in the US alone. Let’s assume that all of those sales came from iTunes. That is $8 million dollars in sales. Apple takes in 30% which comes to $2.4 million dollars. That leaves $5.6 million for The Black Eyed Peas. For just one song. Of course the record label will take a large portion of that $5.6 million and the remainder will be split between the songwriters, the band members, the manager, the producer and so on.

Will.i.am further stated that “Our music sells other people’s hardware, and it’s a hard pill to swallow.”

This is reality. It is a reality that a lot of musicians do not get in this age, especially the ones in hard rock and heavy metal.

Sure sales of recorded music have declined. In all honesty, how much did bands rely on sales of recorded music as a source of income. And let’s not confuse the generous advances that the labels gave only to claw back that same advance with a lot of creative compound interest.

Look at the above example from will.i.am. Even he states that the money earned is a fraction of what he can NOW make from other ventures. This is what MUSIC has allowed him to achieve.

An artist starting off today needs to realise that music is in competition with technology. Whereas the kids from the Eighties spent their money on cars and music, the kids of the two thousands spend their monies on technology like iPhones, tablets, laptops and other IT style gadgets and they expect to have music on these devices 24/7.

The new rock star lifestyle according to will.i.am involves sleeping about four hours a night. The rest of your time is spent on the vast number of projects you are associated with. For will.i.am, this involves is his own self-funded i.am+ consumer electronics business. It involves serving as Intel’s director of creative innovation. It involves creating and co-founding the Coca-Cola company’s EKOCYCLE recycling strategy. It involves founding and hosting the TRANS4M conference. Way down on the list of activities is the writing, producing, recording and performing of music.

Are the metal heads understanding this? A career in music is not about getting together, drinking a few brews, smoking some green and jamming. There is a lot more to it. Music is the ENTRY. You write a great song or a great album that connects with people and you have one foot in the door to take on other projects.

Standard