Category Archives: A to Z of Making It

A to Z of Making It, Classic Songs to Be Discovered, Influenced, Music, My Stories, Unsung Heroes

GUN – Taking On The World

Way underrated and way under-appreciated, it’s almost criminal.

In the beginning GUN got lumped in with the hard rock/glam rock style of bands, however GUN had way more substance. Way more character.

Coming from Scotland, they didn’t conform to the LA Sunset Strip scene. The songs didn’t focus on “Cherry Pies” or “Slipped Her The Big One”. They didn’t focus on spelling Rock, ROK. They didn’t have to compete with any band in the scene for the fastest licks and biggest hair.

Instead they focused on their own brand of rock’n’roll. And their lyrical themes didn’t deal with the usual rubbish that the hard rock bands started to serve towards the end of the decade.

When the band first came together in 1987, it called itself “Phobia” and played Metallica style thrash-metal.

Eventually the style went to a melodic rock style.

And that wasn’t an easy feat to achieve. A rock band from Glasgow, Scotland in the late eighties was very rare. They were the only guitar-orientated rock band in an area dominated by synthesizer dance bands. Even Radio didn’t play rock music at that time, and the ones that did normally stuck to bands like Def Leppard, Bon Jovi, Guns N Roses, etc.

This depressing dance scene would have destroyed other rock groups, however not the members of GUN. They proved to be resilient. No one expected them to do anything with their music careers. They didn’t have the right contacts and they didn’t have any radio support.

From low expectations, GUN became leaders of the Scottish rock revival. That is what makes their debut album even more special. “Taking On The World” has got the story of “backs against the wall” attitude.

After being signed, the group was offered a chance to record in London with Mick Ralphs (Bad Company) as producer. They went in but didn’t like the completed tracks and spent more time back in Glasgow, re-recording the album again by themselves. Ballsy move that a lot of other bands would never have made.

Taking On The World

Released in 1989 on A&M Records at a time when A&M was negotiation ink on a sale deal to Polygram Records. It was a chaotic time and so far removed from business as usual. The Record Label business was going through another consolidation process as takeovers and mergers happened left, right and centre during this time.

The industry was starting to see greater profits from compact discs and since their introduction in 1983, the prominent record companies had been completely or partially acquired by large media companies vying to expand their market share.

GUN’s debut album was also released at a time when the musical landscape was chaotic and changing.

A&M in 1989 released “Louder Than Love” from Soundgarden. It also released the debut album from Extreme and in the following 12 months released “Pornograffitti”. Hard Rock band “Giant” released “Last of the Runaways” also in 1989 and on A&M. Marketing dollars in 1989 could break a band to the masses or make them go unnoticed.

Competition was also fierce amongst other bands. Skid Row released their debut album. Danger Danger and Warrant also released their debut albums. Then you had the following releases to also compete against;

After the War – Gary Moore
The Great Radio Controversy – Tesla
Alannah Myles – Alannah Myles
Sonic Temple – The Cult
…Twice Shy – Great White
The Headless Children – W.A.S.P.
Blue Murder – Blue Murder
Full Moon Fever – Tom Petty
Badlands – Badlands
Trash – Alice Cooper
The Real Thing – Faith No More
The End Of Innocence – Don Henley
Mr Big – Mr Big
Dr Feelgood – Motley Crue
Storm Front – Billy Joel
Hot In The Shade – Kiss
Slip Of The Tongue – Whitesnake
…But Seriously – Phil Collins

However, not to be deterred, GUN is the definition of resilience. You can hear the “Born To Run” lyrical influence in vocalist Mark Rankin. The “resilient, get somewhere on your own and don’t let anybody else run your life” theme.

Add to that the AC/DC meets Def Leppard hard-rock guitar of Guiliano Gizzi, and you get a feel for what GUN is trying to accomplish.

In Australia it was obvious that the label and the radio stations thought that no one would be interested in an album like this. It got no exposure whatsoever.

“Better Days”

It’s co-written by lead guitarist Guiliano Gizzi and vocalist Mark Rankin.

Read a story in the paper last night people living in fear
It’s easy saying nothing it’s easy just to watch things fall
But I was taught that there’s a time in your life
When you’ve got to stand proud
So tell me don’t you think that it’s time we put an end to it all

Things could be heaven but this feels like hell
So hold your head high cos you know I’d die
For better days

It’s easy to keep our mouths shut. Less involvement in situations equals less complications.

However, ignorance is never bliss. Eventually someone will have to deal with the situation.

Look at all the Copyright and piracy issues today. The public didn’t really care about what laws got passed or if terms got extended. However, when the Copyright extremists started pushing for laws like SOPA and PIPA and it involved peoples’ freedoms, internet access and privacy, something amazing happened.

PEOPLE GOT TOGETHER ON-LINE AND STOOD PROUD, PREPARED TO FIGHT FOR BETTER DAYS.

“Feelin Within”

It’s got this Michael Hutchence vocal style.

What’s lost, nothing’s gained
Eye to eye in the city rain
I’m fighting in a war I can never ever win
The pain that pleasure brings leaves you cold, skin on skin

Ain’t that the truth. We knew about love from music. It is a love song, however it steered away from the normal hard/glam rock cliches.

“Taking On The World”

You’re holding out your hand, are you falling?
You’re talking to yourself, nobody’s there
There’s a burning in your heart like a hunger
There’s something on your mind, nobody cares

When you feel that life is dragging you down day by day
You’ve gotta break away

You’re taking on the world

1989 was the last year from the decade of greed. It was a decade of the corporations taking control of the music industry. It was a decade of radio becoming beholden to the advertisers and the PR firms, putting profits in front of music and culture. And to me “Taking On The World” captures that mood and feeling of 1989. Change was a coming.

In a Kerrang interview with Derek Oliver, singer Mark Rankin said the following;

“Before the ball started to roll we couldn’t get record company interest at all. I really sympathise with any up and coming band because it’s really hard knocking your head against a brick wall trying to get people to listen. Very soul-destroying indeed. We worked hard and got a break.”

That was 1989.

Has anything really changed for any new up and coming band in 2014. They still need to knock their head against a brick wall trying to get people to listen.

Music is a lifer game. Nothing has changed for a band trying to make it.

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A to Z of Making It, Classic Songs to Be Discovered, Derivative Works, Influenced, Music, Unsung Heroes

Gene The Werewolf

I just heard the “Rock N Roll Animal” album.

I dig it and I know nothing about them. That is the modern day business model. Back in the Eighties, we got the press releases, the interviews, the promo spots and the musicians appeared larger than life. Today, we just get the music first and then we go back to investigate who the hell created it.

If you are into hard rock, then this is the album for you. If you grew up in the Seventies and enjoyed the British Rock Invasion, then this is the album for you. If you loved what Badlands, Mr Big, Richie Sambora and Lynch Mob did in the late eighties and early nineties then you will love this album as well.

“Wicked Love” channels Led Zeppelin.

“I Only Wanna Rock N Roll” channels AC/DC in a “Long Way To The Top (If You Want To The Rock N Roll)” and “You Shook Me All Night Long” kind of vibe.

“Superhero” reminds me of Kiss seventies era and it’s roots go back to 2009.

“Heart Of Steel” reminds me “Jessies Girl” by Rick Springfield and “Fantasy” from Aldo Nova. Add onto that The Darkness and their break out hit “I Believe In A Thing Called Love”.

“Rock N Roll Animal” has that AC/DC vibe (which is heard across the whole album) however this time it is merged with some vocal melodies from “Bad Medicine” by Bon Jovi and some cool honky-tonk piano.

“I’ve Got The Love” has this Free “All Right Now”, Kiss “Deuce” and Rolling Stones “Start Me Up” vibe. Hell, chuck in “I’ll Sleep When I’m Dead” from Bon Jovi as that song borrows from all.

“Ruffneck Woman” has this Aerosmith meets AC/DC vibe.

“Light Me Up” has this “Kings and Queens” by Aerosmith vibe. The harmony lead break sounds perfect.

“Firecracker” brings back the AC/DC vibe again.

“Give It Up” has this melodic rock vibe that I just can’t put my finger on right now.

“The Ballad Of Gene” reminds me of The Beatles (Let It Be), David Bowie (All The Young Dudes and Ziggy era), Aerosmith (Dream On and Livin On The Edge) and Train (Drops Of Jupiter).

Each song has an arena style chorus and by doing that all songs will translate well into the live show and that is what it is all about. How good are you going to rock live?

The whole album is an example of progress being derivative.

Taking your influences, blending them and the output is your style and your sound. That is what music is all about. The whole album reminds me of “The Night Flight Orchestra” project. It is a fun album to listen to.

I did some searches on Google for them.

Of course they are on Frontiers Records, who seem to be on a roll surrounding themselves with talent. At first hearing, I thought the band came from Sweden as most of the hard rock bands I have been getting into are from there. However, that is not the case. They are from Pittsburgh, USA.

It is the usual lifer story.

All of the members had done time in previous semi-successful bands from the Pittsburgh area. Some of those bands toured nationally and internationally. There is a lot of history there. A super group from Pittsburgh area bands. In a way like “Night Ranger”. A super group of Californian bands.

And it doesn’t end just there.

Another Pittsburgh native, Reb Beach from Winger/Whitesnake has “The Reb Beach Project” band happening and of course, Jon Belin (aka Gene The Werewolf) is singing all the Winger/Whitesnake songs like a pro.

Also another classic touch is the re-use of songs. The current music business is littered with bands releasing new music constantly. There is a very good chance that a lot of those songs just don’t get heard. It’s not because they are bad songs, it’s just there are too many songs out there and so little time.

The first EP released in 2009, had the songs “Superhero”, “Light Me Up”, “I’ve Got The Love” and “Make Love” that all ended up on the “Rock N Roll Animal” album.

Then the “Wicked Love” album that was released in 2011, had the songs “Wicked Love”, “I Only Wanna Rock N Roll”, “Heart Of Steel”, “Rock N Roll Animal”, “Ruffneck Woman”, “Firecracker”, “Give It Up” and “The Ballad Of Gene”.

So in 2012, all of those songs from 2009 to 2011 ended up on the “Rock N Roll Animal” album.

Because you know, traction comes much slower than expected. Even after a band has a deal. As the saying goes, it is all work with very little reward for a very long time. In other words, if you’re not prepared to be a lifer, then don’t be a musician. Because as soon as you open one door, another one looms large.

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A to Z of Making It, Music, My Stories

The Ugly Truth

The major record labels put money first while a true artist sees money as a secondary product that is made in the process of creating great music.

Record Labels live by a plan about what to release and when to release it, while an artist lives by using their intuition and experience. They improvise. That is why so many of the great songs that we have come to known are products of improvisation and jam sessions. Capturing lightning in a bottle.

Look at all of the Jimi Hendrix recordings released. Each one of them have different alternate takes of songs that failed to make the cut. He jammed and improvised those songs a hundred times before he was happy with the ebb and flow of the track.

If you want songs that make money right now, call Max Martin. If you want a career, improvise and allow those glorious experiments to grow and reproduce.

Record Labels want to sell a lot right now, while an artist is looking to have a career and live forever in the hearts and minds of music lovers.

Record Labels/Tour Promoters calculate while artists inspire. AJ Maddah is a businessman/tour promoter of the Soundwave festival here in Australia. However, he fails to realise that the reason why people go to Soundwave is not because of AJ Maddah, it is because of the acts. It is the acts that inspire and mobilise the core. Treat them with respect.

Technologists today are like the artists of the Seventies and Eighties, while those artists of that era are all entrepreneurs/businessmen.

Technologists are pushing the boundaries with their creations, dropping products that the public didn’t really need and then making the public want those products. In the meantime, artists are giving the public what the artists believes the public wants, so that they don’t lose the status that a hit song from 1986 created for them.

Hit songs/albums are not made by marketing or an artist telling the world it is their best work. They are made by cultures of people who connect with the song and then share their love of that music with others.

Record Label execs come and go, however the record label corporate entity still remains. Artists on the other hand are one. Once they leave, their creations stop.

Cheap mediocre goods might sell millions in retail businesses however mediocre doesn’t cut it in music. Hence the death of the album format.

Record Labels want safety and assurance that their risk will make money. Artists are all about risking it all until some of those risks start to pay off and then some of those artists start to become the same as the record label. Looking for safety and assurance. The others will still go out on a limb and risk it all.

Record Labels are all about the wealth, the Forbes Rich List and flying private. Artists are about the essence and then when they see the talentless executives living it up on the backs of their creations, artists change and become obsessed with the same trappings that consume the Record Label hierarchy.

Record Labels think of how they can monetise the album/song. That is why they strike corporate deals with other entities for crappy pre-release streams and so forth. Artists just want their fans to hear the new music and hit the road to promote it.

Record Labels lie while an artist lays it all on the line, by telling the truth and being transparent about their lives.

Record Labels want to reach people who will pay, while an artist wants to reach and touch everybody.

Record Labels cease to be when they run out of money, however an artist never stops creating.

Record Labels judge success by how much money the artist made for them. The artist judges their success by how many people their music touched and what impact it had on society and culture.

Record Labels are here today and gone tomorrow. Look at the situation we have right now. It is down to the big three. Of course we have the independent labels. Some are good and some are bad. However, music lives forever. We know that Metallica released the Black album. We know that it is still selling. Do we care on what label it was on?

If a record label exec screws up they could lose their job, however there is a good chance that they will find another high-powered well-paying job. If an artist messes up, there is a good chance they could lose their career.

Artists realise that music is a craft and it takes practice to nurture it to something great.

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A to Z of Making It, Classic Songs to Be Discovered, Music, My Stories, Unsung Heroes

Thirty Seconds To Mars

Jared Leto is a star in every sense. He was born to be in the arts.

I watched “Thirty Seconds To Mars” last night at the Sydney Entertainment Centre. Actually, it has been renamed the “Qantas Credit Union Arena”. The beauty of corporate sponsorships.

Leto had the crowd in his grasp from the word go and he manipulated the audience to jump, chant and sing with him throughout the whole performance.

I got into the band from the “A Beautiful Lie” album. It was the song “Attack” that hooked me in. And then after I purchased the album I was blown away by just how strong it was.

I then found out that they had a previous album and I purchased that as well and I really enjoyed the Tool-Pop Rock sound throughout. The song “Fallen” comes to mind immediately as I type this. Also produced by the excellent Bob Ezrin, who of course was a name I was very familiar with from all of the classic rock albums that I had.

So by the time they released “This Is War”, well that was the album that I enjoyed and it also hooked my wife in. When the new album came out, I became hooked on “Conquistador” while my wife became hooked on the whole album.

First let’s get the bad out-of-the-way. If there was a point of criticism it was that stupid white bright light in each corner of the stage. By looking at the stage, the one on the left corner was shining out towards the audience and all I saw from the show was that lovely bright light. For the few sections and songs that it didn’t go on, it was good, otherwise that stupid bright light made it torturous.

The biggest surprise.

“End Of All Days”.

I didn’t rate it when I heard it on the album because after being blown away by “Conquistador” I sort of felt that the album went too soft. However after seeing “End Of All Days” performed live, I was converted. Even thought it is a ballad, the song is powerful and man it resonated with the audience.

And seriously look at their worldwide digital numbers. Yes, that’s right. While stupid executives and mainstream rags focus on sales within a country, the fans of music have shown over and over again that it is a world wide music industry.

“Closer To The Edge” has 46,243,437 views on YouTube and 12,480,144 streams on Spotify.

“This Is War” has 39,320,835 views on YouTube and 13,992,986 streams on Spotify.

“The Kill (Bury Me) has 31,501,058 views on the official channel and 20,922,479 views on a fan channel called mina58 for a total of 52 million plus views. Add to that the 12,303,344 + 5,479,614 = 17,782,958 streams on Spotify.

“Kings And Queens” has 19,382,518 views on YouTube as well as 19,683,580 streams on Spotify.

“Up In The Air” has 19,220,663 views on YouTube and 7,994,167 streams on Spotify.

The point. They are a success story.

Sales on the board. Tick. Streams. Tick. YouTube plays. Tick. Box office score. Tick. Merchandise. Tick. The line ups for the merch store went forever at the gig. Talented front man. Tick. Super talented live performer in the front man. Tick. Social media presence. Tick.

Did that happen off the bat?

Of course not. They worked hard at it. The first album didn’t set the charts alight even though it had a brilliant supporting cast and some real Tool like pop rock gems.

“A Beautiful Lie” became a juggernaut on the backs of four songs, “The Kill”, “From Yesterday”, “Attack” and the title track. This is the album that gave them a career. This is the band rocking out and they should have played these songs with the full band set up instead of bringing a few of them up with the acoustic part of the set.

Remember, it is about the songs and they need to be great.

So I was surprised after I finished reading a few reviews from journalists that write for the Sydney Morning Herald. The review is critical of the songs. First, they say that the band doesn’t have the songs to be a big act. Maybe, they just had the sales from ARIA in front of them, because if they did some digging they would have seen the digital stats.

But then again, this is a mainstream institution that still believes it’s about selling newspapers and locking up news content behind subscription models. Hello, it’s 2014.

While the “New York Times” and all of the other main papers in the US tried these subscription models, the very free Huffington Post came from left field and overtook their online presence. You procrastinate, so prepare to be overtaken by the ones who innovate.

In the end the band is on the road until the end of September. That is the music business. Hit the road and deliver. And with Jared Leto as the front man, Thirty Seconds To Mars do deliver.

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A to Z of Making It, Music, My Stories

M. Shadows and The Sales Of Music Today vs The Magical Eighties

In a recent Loudwire interview, M. Shadows mentioned some viewpoints on the current state of the music business.

One of the big comparisons that every artist or media personality makes today, is the status of sales right now vs sales more than 30 years ago. And everyone today, especially artists or media personalities, always say that the Eighties was so much better. It is a bold claim to make, especially when the Eighties have been known as the era that record labels ripped off artists.

In a way, the magical Eighties was easier for an artist as “a lot of the work around them” just happened like magic. All the artist needed to do was create songs, record them in a studio the label selected, then go on tour that someone else organised. Fast forward to 2014, the artist is across all aspects of their career and they need to make the decision. Things just don’t magically happen anymore. The artist is aware and they make these things happen.

In relation to sales, let’s look at Metallica and Megadeth compared to Avenged Sevenfold.

FIRST ALBUM

Metallica released “Kill Em All” in 1983. It wasn’t until 1989 (yep six years after) that the album was certified GOLD for sales in the U.S. So much for the argument bandied about in 2014, that sales from the Eighties are better. After six months, Metallica was back in the studio recording the follow up.

Of course, on the back of the Black album juggernaut, by 1999, “Kill Em All” was certified 3 x Platinum, 16 years after it’s release. Yes, 16 years later.

Megadeth released “Killing Is My Business (And Business Is Good) in 1985 and still to this day it hasn’t been certified anything. So by default this album hasn’t passed 500,000 sales in the U.S.

Avenged Sevenfold released “Sounding The Seventh Trumpet” in 2001 and like Megadeth’s debut, it still hasn’t passed the 500,000 Gold barrier.

So if you compare the first album release of each band, all of them failed to achieve GOLD status within the first two years.

But, but…. sales of the eighties are awesome compared to today. How can bands today survive? Rubbish is what I say.

SECOND ALBUM

Metallica released “Ride The Lightning” in 1984. It wasn’t until 1987 that the album was certified GOLD in the U.S, three years after it’s release. In 2012, twenty-eight years after it’s release, the album was certified 6 x platinum.

Megadeth released “Peace Sells.. But Who’s Buying” and it was certified GOLD in 1988, two years after it’s release. By 1992, the album was certified Platinum for 1 million sales in the U.S.

Avenged Sevenfold released “Waking The Fallen” in 2003. In 2009, it was certified GOLD for sales in the U.S., six years after it’s release and with the new anniversary edition coming out, expect these sales to increase even more.

So who is the winner for the second album sales. Megadeth reached GOLD in two years, Metallica in three years and Avenged Sevenfold in six years. Still, is the Eighties so much better. Both Megadeth and Metallica went back into the studio nine months later to record follow ups, while Avenged Sevenfold had a longer run before entering the studio.

Who really knows what level of sales, “Waking The Fallen” will be at in 2031. Who really knows, the amount of streams or YouTube views the album would reach by 2031?

THIRD ALBUM

Metallica released “Master Of Puppets” in 1986 and it was certified GOLD for sales in the U.S in the same year. In 2003, 17 years after it’s release it was certified 6 x platinum. The digital mp3 of the song “Master of Puppets” has also passed the 500,000 barrier. Again, massive sales numbers did not come right away. It took time and a lot of great music.

Megadeth released “So Far, So Good, So What” in 1988 and it was certified GOLD in 1990, again two years after it’s release. By 1998, 10 years after, it was certified Platinum. Again, massive sales did not come right away. It took time.

Avenged Sevenfold released “City Of Evil” in June 2005 and six months later it was certified GOLD for sales in the U.S. Eventually the album would pass the 1 million sales barrier in 2009 four years after it’s release. In addition, the song “Bat Country” also being certified GOLD in Digital sales.

So after three albums each, which band reached GOLD the quickest? Metallica and Avenged Sevenfold both reached 500,000 sales for their third album, within six months.

But…. Bands had way more sales in the Eighties than today…. The answer is NO, they didn’t.

Sales for Megadeth and Metallica got a lot better after the Black album and the Countdown To Extinction albums. Those albums converted alot of fence sitters into fans who then went and purchased the back catalogues.

In reality, sales of music really haven’t dried up. The fact that “Master Of Puppets” has moved six million units since it’s release should not be taken into account right now. Who knows how much “City Of Evil would have moved by 2022?

People still purchase music, so it is not harder for bands like Avenged Sevenfold, Bullet For My Valentine or Five Finger Death Punch to sell millions like the artists from the magical Seventies, Eighties and Nineties.

All they need is an album that will unite the fragmented metal genres in existence today.

What is harder is getting the great music heard from the rest of the noise that internet distribution has allowed. I am a believer that all great music will rise above. It might take years for some artists or it could be instant for others.

I am sure by 2030, young bands starting up will be saying that there will no band at that point in time that will be able to sell millions of albums or have their songs streamed 100,000,000 times or have YouTube views in the trillions.

However like the artist of today, they are as successful or if not more than those bands from the “glory” years.

As M.Shadows mention in the interview, don’t be worried following the sales metric as a sign of success. Focus on writing good songs and delivering live.

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A to Z of Making It, Music, My Stories, Unsung Heroes

Take Note of George Lynch’s Work Ethic and Rat Pak Records

This is how you need to do it in the current music business. Check out the list of releases from George Lynch since 2008.

2008 – George Lynch – Scorpion Tales
2008 – Souls Of We – Let The Truth Be Known
2009 – Lynch Mob – Smoke And Mirrors
2010 – Raven Quinn – self-titled debut
2010 – George Lynch – Orchestral Mayhem
2011 – George Lynch – Kill All Control
2012 – T & N – Slave To The Empire
2012 – George Lynch – Legacy (EP)
2012 – Lynch Mob – Sound Mountain Sessions (EP)
2013 – Lynch Mob – Unplugged – Live From Sugar Hill Studios
2014 – KXM – KXM

That is 11 releases in 6 years. Lynch also has another super group project in the works with Michael Sweet from Stryper on vocals, James Lomenzo from White Lion, BLS and Megadeth on bass and Brian Tichy from Whitesnake, BLS and Foreigner on drums that will be seeing a 2014 release on Frontiers. That will be 12 releases in six years. How many other hard rock artists are doing the same output?

Apart from the high volume output, Lynch is also immersing himself with different band set ups. Different dynamics. Sort of like the seventies musicians who just got together over a weekend and made an album.

This is the music business after the transition from analog to digital. Instead of spending big dollars on recording an album every two years only to see it disappear in a few weeks, it is better to record regularly and to release regularly. The modern internet rule is here today, gone tomorrow.

This is the music business after competing with free.

In order to survive, you need to create. The music business is not in trouble. Only dumb labels and artists are.

The big acts like Metallica, Avenged Sevenfold, Five Finger Death Punch, Volbeat and Machine Head will make a lot if they are smart.

Metallica actually got stupid with the whole “Through The Never” movie and Orion festival. Two big misses financially. That is why they are back on the road right now, playing the high dividend return South American markets. They need to be paid, management needs to be paid, their lawyers need to be paid and all the rest of the workers at Metallica HQ.

We don’t want our heroes to be movie stars or festival organisers. We just want them to release music and hit the road.

Is George Lynch making millions doing this? Of course not, however did he ever make millions. Even in the glory days of Dokken. Sure it was a better time. They had advance payments, touring dollars and endorsements. On top of all that was a very easy metric to measure success. Sales.

But in the end, they still had a shitty deal. According to Don Dokken, it was he that got signed originally. Lynch and Mick Brown claimed it was on the back of songs that they had written in a previous band. The songs in question are “Paris Is Burning” and “Heartless Heart”. Hence the arguments and an uneasy settlement that had Don Dokken paying them a cut from his share. A shitty deal on a shitty deal.

But as all things evolve, so did the music business. Once control was taken away from the record labels, all hell broke loose.

Now it is so different.

George Lynch gets it and the team at Rat Pak Records get it.

On the recent “KXM” release, George Lynch had a special thanks to Joe O’Brien, Tina Peek and everyone at Rat Pak Records for breathing new life into the record business. I first came across Rat Pack Records when I heard that George Lynch was releasing new music through them a few years back in relation to a solo EP and a new Lynch Mob recording.

It’s run by a music business lifer in Joe O’Brien. He started in bands, then started booking shows, managing bands and finally a record label in 2003, at a time when sales of music started to decline. He doesn’t play the same game that the traditional labels play. The packages that they offer at the price that they offer is all about marketing to the core audience of said artist. And it is working.

O’Brien gets it that talent is king. And he gets it that the talent he signs doesn’t make as much money as they did off recordings than what they did in the past, however other avenues of income have opened up. And that comes down to the packages that are created.

BUT Rat Pack should have their releases made available on Spotify for streaming. It’s 2014 and Spotify is very much part of the music business. If it is not on Spotify, it will be on YouTube and in most cases it would be unlicensed. But YouTube does pay.

Distribution is what music is all about. And in relation to the consumer we want it to be easy. That is why Popcorn Time is going gang busters. It is the movie business’s worst nightmare. And since the developers made the code available, it is impossible to take down as each person can run their own version at home.

That is what piracy does. It fills the hole that the entertainment industry didn’t want to fill. It now forces a new path, a new conversation. Music led the way. It has taken a lot of time for the labels to catch up, however what began with Napster is now almost complete. We have access 24/7 to everything. We can buy it or we can stream it for free.

The next challenge is to get people to pay for streaming services. Time will tell.

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A to Z of Making It, Copyright, Music, My Stories, Unsung Heroes

When Are Artists Going To Realise?

Asking Alexandria

They are a hard rock band. When are they going to realise that? Drop the stupid screamo vocals and step up the clean melodic vocals. Drop the used and abused metalcore guitar trends and step up the hard rock guitar hero status. It’s time to rock n roll.

In the song, “Until The End” they sing that they want to be the best that they could be. And that best for them lays in hard rock. If I was their manager, that is the advice I would have given them after the first album.

The recent album ”From Death To Destiny” had 13 tracks on it. They needed a John Kalodner type persona to tell them that those 13 tracks needed to be streamed down to 10 and then have all of them re-recorded with clean vocals. Hell, I can even cut the list down to 5 songs.

The Death Of Me
Moving On
White Line Fever
The Road
Until The End

And chuck in the song “Someone Somewhere” from the “Reckless and Relentless” album and they will have six.

And what the hell is going with their Spotify account. Over 100,000 followers and not one song that has a stream count over a 1000 streams. Something fishy going on there. It looks like Spotify is employing the old MySpace tricks.

The Stan Lee Wealth Paradigm

Stan Lee has been involved in creating the stories around a lot of the iconic characters associated with Marvel Comics. Since these characters are box office superstars, people normally make assumptions that Stan Lee is loaded. However that is not the case.

Did you know that Stan Lee never owned the rights to the characters he created? Yep that’s right, he was a writer for hire and Marvel is the actual owner of the characters.

Did you also know that all the web sites that state his net worth at $250 million are full of shit. This is what Stan Lee had to say about his net worth:

“I don’t have $200 million. I don’t have $150 million. I don’t have $100 million or anywhere near that. I was happy enough to get a nice paycheck and be treated well. It was a very good job. I was able to buy a house on Long Island. I never dreamed I should have $100 million or $250 million or whatever that crazy number is. All I know is I created a lot of characters and enjoyed the work I did.”

Musicians would kill for a nice paycheck and to be treated well by their label.

Musicians would kill to be able to buy a house and pay it off.

What we have in music is a massive disparity between the blockbuster acts (the 1%) and the rest.

Did you know that the record labels are saying to artists who are seeking to reclaim their copyrights that the works they created are “works for hire”? Hell, Gene Simmons pulled this trick in his battle with Vinnie Vincent over royalty payments and the judge agreed with Gene Simmons.

When are artists going to realise that their fate is in their hands?

Also the Stan Lee situation opens up another conversation.

All the developers that worked/work for Apple over the years create software that makes up the Operating System that underpins the Apple products range. As popular as those products are, the developers get their wage and that is that. They don’t claim copyright on the code they create.

So an artist is signed to a label. The label gives them an advance to record an album. The artist goes into a studio and records the songs that they have created. The label then releases the album (under the name of the artist) and hopes to god that it resonates and that it sells. To the label legal team it sounds like works for hire?

LESSONS FROM COREY TAYLOR

Take Risks. Don’t get pigeonholed writing the same stuff over and over and over.

Trivium ticks these boxes. They sure take risks musically. However AC/DC built a stadium sized career by writing the same stuff over and over and over. Because it works for one, it doesn’t mean it will work for all.

Don’t repeat yourself as a lyricist. Take new roads, open different doors.

If you want to repeat yourself, join the Max Martin or Dr Luke team. Hell, call Jon Bon Jovi and ask him for a co-write.

If you’re not feeling it, get away from it.

“St Anger” came out that way because the main songwriter was not there mentally for it.

RECORD LABEL CONTRACTS and ROYALTIES

It’s time artists take the power back and burn up all of these shitty record deals they signed as kids when they had innocent dreams of making it. Fear Factory’s Burton C. Bell had this to say about Roadrunner Records and its founder Cees Wessels;

“I still get royalties. It comes in, but it depends how much we work, how much we tour. If we tour a lot I see better royalties, if we don’t then I don’t. I have no idea when we’ll get the rights back [to our catalog], because that Roadrunner contract is bullshit. I literally signed a deal with a Dutch devil. But when you’re young, you don’t care. You’re 23 years-old and ‘we’re going to give you an advance to make your first record, we’re gonna put you on tour, sell your shirts in all the stores. You are gonna to be famous!’’Alright, make it happen!’

When are artists going to stand up for themselves and stop the label from treating them like shit.

We asked Roadrunner ‘what’s going on?’
Roadrunner Replies; ‘You’re not selling any records. That’s not my fault, that’s your fault.’
We said; ‘How is that my fault?’
Roadrunner Said; ‘You didn’t put out the right record.’
We said; ‘Did everybody not put out the right record?’

Every single label failed their artists by not innovating. The analog dollars vs digital cents mess they got themselves in, is purely of their own doing.

The Macklemore Lessons

Be in it for the long haul. The career of Macklemore has been a long one (14 years and counting). There’s no such thing as an overnight success.

Five Finger Death Punch and Volbeat are two bands that I dig a lot. Look at the musicians in each band and you will see lifers.

Michael Poulsen from Volbeat started his first death metal band Dominus in 1991. During that time, Dominus released an album called Vol.Beat. When the band broke up in 2001, Volbeat the band was born. It wasn’t until 2005 that the first Volbeat album dropped. It wasn’t until Metallica picked em up as openers in 2009, that their US career kicked into overdrive. 22 years in the business. That is a lifer.

You can do it without a major label backing you. You need people, lifers like yourself that believe in you as your team. Create relationships and remember it is a two-way street of giving and receiving

Metal and rock bands are not really good at this shit. They need to get good at this. The new breed of artists coming through will overtake them on all fronts.

A huge hit doesn’t guarantee your future in the music industry.

Music is a risk game. As long as you focus on your core and don’t alienate them, you will have a future. If you start chasing that “hit part 2”, then prepare to lose, as the label will abandon you as soon as you fail, however the core, will stay true, only if you are true.

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

The Piracy Conversation: The Good and The Bad

Anyone heard of this beautiful new piece of software called “Popcorn Time”. There are no registrations, or restrictions on content. It looks like Netflix and it is free. The user just presses play. It’s easy to use and its design is elegant.

Did you also know that “Popcorn Time” was designed by programmers in Argentina, where the movie “There’s Something About Mary” is still classed as a new release by the movie industries in that country.

So of course, the “Popcorn Time” development team created an innovative piece of software to meet a service problem for their country because the content industries failed to. There is a reason why South America has the highest rates of copyright infringement when it comes to music. Access to content is not serviced in an affordable way.

Of course the creators shut the service down when their “experiment” put them at the doors of legal threats around piracy and copyright infringement.

However the saga did not end. Remember that the internet is a copy system. So of course, the source code was made available and now other programmers took over the open-source code and made it available to people once again.

Hollywood is not up against people who want to be millionaires. They are up against educated people who want to create something new to solve a problem that they have in their home country. If the developers followed the “laws” then “Popcorn Time” would never exist. The restrictions around copyright and patents would have killed it in the start-up phase.

To compete, Hollywood needs to employ the best and the best don’t want to work for companies who see innovation as a way to prop up profits from the past. They want to work for companies who see innovation as a way to stay ahead of other companies.

So the best minds go into business for themselves, or for companies that meet their expectations or they just stay in their bedroom and innovate without the law in mind.

We all know that piracy is wrong, however it opens up the conversation to the larger issue.

Let’s put into context what piracy/copyright infringement has done.

THE BAD

It made the RIAA spend millions suing music customers.

THE GOOD

While Apple started to see a market here and began to turn those Napster digital natives into iTunes buyers by making it easy to grab the latest music, anywhere, at any time.

THE BAD

It made the RIAA/Record Labels sue/kill off thousands of technologies that would have given them better profits if they only had the foresight to innovate instead of legislate. Think of Napster, Limewire, mp3tunes and many others.

THE GOOD

With the rise of Spotify/Pandora, the music piracy problem is declining and the labels are now cashed up

THE BAD

Artists are not seeing a lot of it.

THE GOOD

Piracy opened the door for format shifting.

THE BAD

The music industry introduced DRM and the ones that got hurt by it were the ones that actually paid money to purchase the product while the pirates bathed in DRM free mp3’s.

THE GOOD

YouTube piracy has also led to another source of income. It’s actually official now that record labels make more money from fan-made videos uploaded to YouTube than they do from their official music videos. Check it out on the link at the end of the post. And this is coming from Universal Music Group.

THE BAD

And still the labels send out billions of takedowns to these kinds of videos on YouTube because they still see fan made videos as a breach of copyright.

THE GOOD

However, YouTube has innovated even more and now the label is notified when a user uploads copyrighted content. The label can then choose to place advertising before the video, making royalties from the views.

THE BAD

And the labels/RIAA still scream that Google (the owner of YouTube) isn’t doing enough to protect their profits.

THE GOOD

YouTube fan made pirated videos is a massive growth area alright.

THE BAD

How much is the artist seeing? Again a lot of power in the hands of the label and a lot of money coming into the label accounts for work done by fans this time around. These monies should be at least 70% to the artist.

THE GOOD

Basically, piracy has also highlighted how broken Copyright is. The pure essence of Copyright has been hijacked by the Corporations that now hold the majority of copyrights. To further show how broken it is, Sir Tim Berners-Lee (one of the main creators of the World Wide Web) has called for a copyright reform passage to be included in any new legislation written as part of the “Web We Want” initiative. He further stated that the current law is purely there to protect the interests of movie producers, not the public at large.

THE BAD

The labels see piracy as a case for even more draconian copyright legislation and even longer terms post death.

THE GOOD

Piracy has opened up more distribution channels

THE BAD

However the “Popcorn Time” software has shown that the current movie industry is still employing the old distribution model.

THE GOOD

However, Netflix has shown the movie industry that fans of movies and TV want content on demand/twenty-four hours a day for a fair price. And Popcorn Time has shown that they want top-tier content.

THE BAD

Google is still blamed for not doing enough.

THE GOOD

Because the future is in streaming for music and video.

THE BAD

However the RIAA and the MPAA are doing their best to kill it. Pandora had to raise their fees to cover the cost of licensing the songs. Plus they also had an expensive lawsuit in relation to the royalty rate paid on a radio stream. While the movie studios still lock content away.

THE GOOD

Legacy analog revenue sources get replaced by digital revenue sources. It’s a transition right now. The transition isn’t happening fast enough for the labels however it is their fault in the end. As their need to control has more or less slowed the transition process down.

THE BAD

It is a shame that the RIAA and the record labels focus on the shortfalls between analog and digital revenues at this point in time, instead of looking at the bigger picture.

http://www.businessspectator.com.au/article/2014/3/21/technology/how-video-piracy-killing-hollywood-star

http://techcrunch.com/2014/03/17/popcorn-time-is-hollywoods-

http://www.themusicnetwork.com/youtube-fan-videos-earn-labels-

http://www.nbcnews.com/tech/tech-news/pandora-raises-

http://www.linkedin.com/today/post/article/20140317203156-

http://www.businessspectator.com.au/article/2014/3/21/technology/tuning-musics-digital-struggle

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A to Z of Making It, Music, My Stories

Demo Days Re-Visited

RULES OF THE INTERNET

Machine Head have been leading up to a demo release for the song “Killers and Kings” since February. In the lead up, Robb Flynn talked about his youth, the San Francisco thrash scene and how bands used to release demo’s of songs before the album and how the fans would go away and debate it.

Then the marketing started. Machine Head (along with Nuclear Blast) started releasing covers on a weekly basis (which look great by the way) and they got into partnership with the Record Store Day event.

So as Machine Head fans wait for Record Store Day (and of course a lot of fans are going to be disappointed if they don’t get a copy or all of the different copies), Metallica just played a new song called “The Lords Of Summer” live and then released a Garage Demo on their YouTube page. The song is crap by the way, however there are a few riffs/sections there that would end up on other songs. James wont let those riffs go to waste.

Talk about stealing another bands thunder.

The question needs to be asked, what would Machine Head or Nuclear Blast do, if the demo of “Killers and Kings” leaked online somehow before the actual Record Store Day, because when you start producing a physical product, you get the distribution chain clicking into gear. This means that a lot of hands and five-fingered people will be touching that product at certain points.

The rules of the internet dictate that gated window releases don’t work.

To put it in simply pseudocode;

Where an audience exists and if an artist has new material, release it.

I will be on the look out for the “Killers and Kings” singles and as a collector I will be trying to collect all 4 covers. Wish me luck.

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A to Z of Making It, Music, My Stories

Faktion and The Year That Was 2006

They are no more. According to the internet, they barely existed.

Faktion’s self-titled release hit the streets in 2006. I came across it a few days ago, almost 8 years since it’s release. And I have stayed with it, because it is a damn good album. A real strong album. Back in 2006, it might have sounded generic and formula driven against some of the bands that had records out at that time.

It was up against some stiff competition for listener’s attention. The audience that could have gravitated towards Faktion had already devoted their ears to other bands.

Breaking Benjamin released “Phobia”, Skillet released “Comatose”, Stone Sour released “Come What(ever) May”, Daughtry released his self titled debut, 10 Years released “Autumn’s Dream”, Crossfade released “Falling Away”, Pillar released “The Reckoning”, Red released “End Of Silence” and Papa Roach released “The Paramour Sessions”. Already it is a pretty crowded marketplace. BUT it gets worse.

They had a deal with Roadrunner Recrods. Maybe Roadrunner just didn’t know how to promote them against a crowded modern rock scene and it is as dead set shame. Maybe Roadrunner put all of their energies into promoting the ones that already had a following, instead of trying to break a new band to the masses.

Other Roadrunner stable mates that released albums in 2006 are as follows;

Dragonforce – Inhuman Rampage
Stone Sour – Come What(ever) May
Hatebreed – Supremacy
Black Label Society – Shot to Hell
Cradle of Filth – Thornography
Killswitch Engage – As Daylight Dies
Trivium – The Crusade
Madina Lake – The Disappearance of Adalia [Digital EP]
Theory of a Deadman – Gasoline
36 Crazyfists – Rest Inside The Flames
Chimaira – Chimaira
Ill Niño – One Nation Underground
Roadrunner United – The All-Star Sessions
Dresden Dolls – Yes, Virginia… ‎
Satyricon – Now, Diabolical
Fear Factory – Demanufacture
Soulfly – Soulfly
DevilDriver – The Fury Of Our Maker’s Hand
Type O Negative – The Best Of Type O Negative (Comp)
New York Dolls – One Day It Will Please Us To Remember Even This
Opeth – Ghost Reveries
Black Stone Cherry – Black Stone Cherry
Slipknot – Voliminal: Inside The Nine ‎
Delain – Lucidity
Liv Kristine – Enter My Religion
Bleeding Through – The Truth
Life Of Agony – River Runs Red
Creetins – The Spirit Is Willing ‎(7″)
Caliban – The Undying Darkness
Junkie XL – Today ‎

As you can see from the above list, the label had 32 releases happening for the year that I could locate and in amongst all of them was the monster that is known as Nickelback, who had singles and videos released well into 2006 from their 2005 album. And somewhere in this mix was a band called Faktion. A band that had even more competition from bands on other labels;

Tool released “10,000 Days”,
Rodrigo Y Gabriela released their self-titled debut,
Iron Maiden released “A Matter of Life and Death”,
Europe released “Secret Society”,
Evergrey released “Monday Morning Apocalypse”,
Poets of The fall released “Carnival Of Rust”,
Muse released “Black Holes And Revelations”,
Jet released “Shine On”,
The Killers released “Sams Town”,
Senses Fail released “Still Searching”,
My Chemical Romance released “The Black Parade”,
Smile Empty Soul released the excellent “Vultures”,
Red Hot Chilli Peppers released “Stadium Arcadium”.

I can go on, however the point is made. It’s a pretty crowded marketplace for listener’s attention. And “Faktion” was there, one of many bands in the music business trying to break through the noise.

Add to that noise the other big internet stories.

On September 26, 2006, Facebook was opened to everyone at least 13 years old with a valid email address. Suddenly people (including fans of music) had a new outlet that had nothing to do with music.

Then there was YouTube. The site grew rapidly, since kicking off in 2004 and by July 2006, 65,000 new videos were being uploaded every day. The site was also receiving 100 million video views per day. Suddenly people (including fans of music) had another new outlet to focus on.

MySpace was still a giant back then and the 100 millionth account was created on August 9, 2006.

Also in 2006, a little known company called Spotify was created. From small beginnings, large things grow.

The following year the first iPhone hit the streets and the people (again including fans of music) had another new outlet to spend time on that initially didn’t have anything to do with music.

And the paradigm shift that started with Napster in 1999, became a tidal wave in 2006.

Music really needed to compete against different markets. It wasn’t about a cost issue. It wasn’t a piracy/copyright infringement issue. It was a competition issue. It was economics 0.1. Supply and demand. When supply is limited, demand is higher. With supply in abundance, demand is lower.

Fans of music became early adopters of technological products. If they are spending their time and money on those products, that leaves less time and less money to spend on other products.

So what about Faktion? The post was meant to be about Faktion, however when i started researching some papers around innovation and competition for a different post, everything started to link together. Faktion and 2006 became the catalyst.

Reading one of their earlier bios, they make mention of their MySpace play count metrics and maybe those stats played a key role in getting Roadrunner interested. However those MySpace metrics will never equate to a 1 to 1 relationship with sales, the same way that pirated content will never relate to a lost sale.

Who is Faktion? Ryan Gibbs is on vocals and was the last addition to the band. Marshal Dutton played guitar and was the original vocalist. Josh Franklin was also on guitar, Jeremy on bass and another Jeremy with a surname of Moore on drums.

Does the name Marshall Dutton sounds familiar?

It should.

Remember a band called Hinder. “Welcome To The Freakshow” was produced by Hinder drummer Cody Hanson and Faktion’s Marshall Dutton, with mixing done by James Michael from Sixx AM. What a team?

Also remember when Austin Winkler stepped out of the tour for the album. Guess who stepped in as a fill in vocalist. Yep, that’s right, the same Marshall Dutton from Faktion.

So when Faktion called it quits, he formed a band called “Drankmore” with Faktion’s tour manager Jarrod Denton. In that same band is Cody Hanson, the drummer from Hinder.

Remember that music is a relationship business.

And speaking of relationships, I remember reading an interview that Marshal did and he mentioned that he wouldn’t be opposed to doing Faktion again, so lets hope that happens.

It was the lead breaks in Faktion that got me. It was a pretty ballsy move to do leads for a melodic rock band in 2006. Comparing this album now to the bands that had commercial success in 2006, Faktion is streets ahead. And that is because of the guitar work.

A good band is a band that has a lot of different elements. Having breakdown riffs by 2006 we getting old. While it worked for bands like Red, Breaking Benjamin and 10 Years, the audience wanted “Guitar Hero’s again”. Remember back in 2005, “Guitar Hero” the game was unleashed to a massive audience and to great success.

The song “Always Wanting More” is a stand-out. It’s heavy with great guitar work.

All your pleasures have brought you greed
Only thinking about yourself again
All the things that you say you need
Are the poisons that eat you from within

In the end we all end up in a wooden box. Focus on accumulating experiences instead of wealth. Focus on building relationships instead of enemies. The Recording Industry failed to build a relationship with the people who actually purchased music. They exploited the artists and then abandoned them whenever they felt like it.

The one that resonated with me was “Who I Am”.

I know I’m not prepared for a life
That keeps me far from home
But I know if I just sit there,
I’ll never find out who I am

The life of a musician is a tough gig. I love writing music and playing it, however I hate to be away from home. When I was in bands, I hated touring. And this song is about that life to me, however the chorus is done in such a general way, that it can be interpreted that you need to get out of your comfort zone to make things happen.

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