RULES OF THE INTERNET
Machine Head have been leading up to a demo release for the song “Killers and Kings” since February. In the lead up, Robb Flynn talked about his youth, the San Francisco thrash scene and how bands used to release demo’s of songs before the album and how the fans would go away and debate it.
Then the marketing started. Machine Head (along with Nuclear Blast) started releasing covers on a weekly basis (which look great by the way) and they got into partnership with the Record Store Day event.
So as Machine Head fans wait for Record Store Day (and of course a lot of fans are going to be disappointed if they don’t get a copy or all of the different copies), Metallica just played a new song called “The Lords Of Summer” live and then released a Garage Demo on their YouTube page. The song is crap by the way, however there are a few riffs/sections there that would end up on other songs. James wont let those riffs go to waste.
Talk about stealing another bands thunder.
The question needs to be asked, what would Machine Head or Nuclear Blast do, if the demo of “Killers and Kings” leaked online somehow before the actual Record Store Day, because when you start producing a physical product, you get the distribution chain clicking into gear. This means that a lot of hands and five-fingered people will be touching that product at certain points.
The rules of the internet dictate that gated window releases don’t work.
To put it in simply pseudocode;
Where an audience exists and if an artist has new material, release it.
I will be on the look out for the “Killers and Kings” singles and as a collector I will be trying to collect all 4 covers. Wish me luck.