Tag Archives: Music Business

A to Z of Making It, Classic Songs to Be Discovered, Music, My Stories, Stupidity, Treating Fans Like Shit, Unsung Heroes

Music Business Brewtality

Put all the myths aside and lets not carry the delusion on any longer.

The music scene is brutal.

Anyone heard the song “Chainsaw Charlie (Murders In The New Morgue)” from WASP.

For those that have heard the song you would know what I mean. For those that haven’t heard the song, Charlie is the President of show biz who feeds on the pop stardom dreams in wannabe artists by promising to make them a star. After those artists make Charlie millions, their careers are chopped up by Charlie and his Chainsaw and discarded to the morgue just for someone younger to take their place.

In other words the junkyard of broken rock n roll dreams is piled high with the souls of artists who didn’t meet the commercial milestones that the record labels were after.

And when an artist sees that all they are worth is just an income generating machine, they start to change. Some can’t handle it and they may end up dead. Others deliver albums that polarized their fan base. Others just play the game and keep on delivering the same album over and over again. And then there are others that deliver more ground breaking work.

We all know that in the pre-Internet era, signing with a label was the only choice an artist had if they wanted to have a career in the music industry and of course, like all great monopolies the labels exploited that power and position. And I use the “career” word loosely, because we should all know by now that the monies earned by 1% of the artists prop up the whole business which in turn means that a lot of artists never really had musical careers. Sure they rode on a wave and had some cash thrown at them, however once the wave crashed down, so did their so called careers.

But the internet was supposed to level the playing field and in a way it did, however what didn’t change was the need for artists to still require a record label to be heard above the noise. Of course there are a lot of artists that are DIY artists and are quite happy to be so. However they are competing with a shitload of other artists that are DIY and Label artists.

From October last year you had Sixx:A.M, Exodus, Slipknot, Sanctuary, Texas Hippie Coalition, Scar Symmetry, Devin Townsend, Sister Sin, At The Gates, Black Veil Brides, Cavalera Conspiracy, Machine Head, Pink Floyd, Foo Fighters, In This Moment, Nickelback, AC/DC, Angels And Airwaves, Smashing Pumpkins, Marilyn Manson, Papa Roach, Periphery, Blind Guardian, Lynch Mob, Alpha Tiger, Sweet and Lynch, Serious Black, Eclipse, Harem Scarem, Level 10, Crazy Lixx, Rated X, Allen/Lande, Vega, Dalton plus a plethora of re-issues, best offs and live releases. All of these releases are on labels.

Then you go onto Bandcamp and you start to see hundreds more being self-released.

Just in one day, February 4, 2015 there were over 40 new metal releases. Now think about all of the new music hitting the net in this fashion and that was just for the metal tag on bandcamp. So with so much new music out there, how can fans find an artist and if they do, how much time will these fans invest in the artist before new music from another artist comes their way.

And that is why the music business is brutal.

Brutality Number 1:

We all know about record label mistreatment and greed. Seen this study recently about streaming monies and how they are actually distributed from the streaming platform. Click on the link and find out who is keeping the majority of the money. Trust me there are no surprises there however the take away of the study is that it was commissioned by a Record Label association and they state that it is perfectly okay for the labels to keep the majority of the streaming money because of the costs they incur to record and  upload the actual music.

Brutality Number 2:

But the real brutality in the music business is finding and then keeping an audience and once that audience is found, it needs to be replenished year after year as original fans drop out, so new ones need to come on board.

The biggest killer of the Eighties bands like Dokken, Kingdom Come, Anthrax, Skid Row, Yngwie Malmsteen and many others that had platinum albums is that their fan base didn’t get replenished as quickly as it was dissipating.

Seen interviews recently of some of the above artists. They are confused and wondering what the hell happened to those million plus fans who purchased some of their Eighties LP’s. They assumed that just because they sold a million records they had a million fans. They cant compute that people might have purchased their record, listened to it once and then never played it again. They cant compute that people might have purchased their record, listened to it once and then hocked it to a second hand store. And seriously how accurate are those stats anyway.

Soundscan metrics came in around 1991 and at least these metrics are based on sales from shops. But the fact that a large part of my metal and rock collection is from second-hand shops, well those sales don’t even rate a mention as an official sale/fan. Dokken and Malmsteen are two artists that came into my life in this fashion. Hell, Twisted Sister, Metallica, Blind Guardian, WASP and Megadeth came to me via dubbed copies of their albums on cassettes. So how does that compute as a sale/fan.

How much money do you think I have invested in those bands afterwards in merch, ticket sales and recorded music purchases? Trust me a lot.

So that is why the music business is BRUTAL towards the artists as the artists who create the music are clueless and the labels are more so, because FANS don’t just come from sales of recorded music.

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A to Z of Making It, Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories, Unsung Heroes

Intervals

I hate the name “Djent”. I actually hate names given to types of music full stop, however we all use them in conversations to distinguish between styles because the media that reports on music also use them.

All the bands that fall into this “Djent” category are just metal bands with a progressive technical edge. (Yeah I know, more names for types of music).

To me the difference between a good band and a bad band is the song. Regardless of how virtuoso the members are in each group and how great they can play, if they can’t write a good song then what is the point.

I don’t mind Periphery and I never got into Animals As Leaders. However, TesseracT, The Kindred (formerly known as Today I Caught The Plague) and Intervals are my top three at this point in time. Some might say what about Protest The Hero. Well for that band, they are already in the Hall Of Gods, so let’s leave it at that.

I have already written about TesseracT, The Kindred, Periphery and Protest The Hero. Now it’s time for Intervals which is another band I really dig that of course comes from Canada.

Intervals began as an outlet for founder and guitarist Aaron Marshall to create music under. As with all musicians, no band is forever, and Marshall had just parted ways with a band that he was in for many years with his high school peers. Musical break ups are always difficult and as Marshall was trying to figure out what to do next, a friend of his convinced him to shoot a video of him playing one of his newer songs. That track led to Marshall meeting Anup Sastry who would end up being the drummer of the band.

Instead of touring and building an audience, Marshall and Anup built it up online. The first piece of music officially released is an instrumental EP called “The Space Between” in 2011. In the liner notes of this EP, the band expressed that they were open to a vocalist. In 2012, came another instrumental EP called “In Time”. All self released.

Then in 2014 came the album, “A Voice Within”. The big difference here is that as the title suggests, there are vocals on the album and really good clean tone ones at that. Mike Semesky (Ex-The HAARP MACHINE) who played live bass was introduced as the vocalist. The album explores the idea of self-discovery and refers to a person’s inner self and staying true to who they are. They composed three songs by locking themselves in a home studio. They collaborated on the others through file sharing. That’s the modern music business.

It’s a typical DIY attitude. No label involved, no middle men. It is a direct to fan connection. In an interview with “The Wellz Street Journal” from October 24, 20132013 this is what Marshall had to say about it;

We’re really into the DIY approach, for now. Direct support from our fans has been the number one reason we’ve been able to tour and sustain the band. We couldn’t be more grateful for that, so maintaining a direct rapport with our supporters is important to us. We’re not ruling anything out, but we’ve always approached things with that mindset, as opposed to rushing into a deal with anyone. I think it’s much better to be cautious and make the right moves in today’s music industry, as there appears to be more wrong ones to make, than the right ones.

“Ephemeral” kicks off the album. It’s only fitting that a song with title that means “nothing lasts forever” starts off the album. Co-guitarist, Lukas Guyader described the songs meaning in an interview on February 28, 2014 by The Wellz Street Journal;

“The meaning of ‘Ephemeral’ is something that is fleeting. We’re referring to the moments that pass by in day-to-day life, and how you have to make the most of those, even though they are exactly that – fleeting.”

The music might seem disconnected however as the song progresses, you just get it and understand it.

“Say goodbye to the world as we knew it
To the eyes that couldn’t see”

That’s right, time marches forward and it doesn’t break for no one. The chorus is a combination of twisting melodies and syncopated riffs, all topped with a captivating voice.

“It is our duty to live while we can”

Perfect lyric. If you are on cruise control, you need to shake it up because you never know when your time is up.

“Automaton” is by far my personal favourite.

There is a problem in the music business right now that any artist which is not mainstream is almost forgotten on arrival. That is the power of the ones that control the narrative. They only talk about the ones that will give them clicks.

With a title that more or less describes a person who acts mechanically or leads a routine monotonous life, the music underlying the song is chaotic and unpredictable. Nothing like the title suggests.

It’s all about the riff, with that syncopated poly rhythms and perfectly executed technical arpeggios.

The gears pulling forward
Always falling into place
This battle I know is over
Despite the effort and the haste

I always connect to songs that have a “slave to the grind” kind of vibe. I saw my father and my grandfather do the grind each day as they set up a family and a life in a new country. I swore that I would not be like them and when I realised that I was, I switched off the cruise control and shook things up a little bit. However, in time, despite the effort and the haste, as the song lyrics state, the gears start pulling forward and I am back in the same place, doing the grind. And I repeat all the above steps again.

“The Self Surrendered” is both striking and transcending especially from about the 4 minute mark when it goes into this clean tone jazz fusion post rock section. Intervals are not about the single, but the body of work.

The self surrendered are after all
Minds reduced to marionettes
Forever performing on our stage

A common theme of dancing like marionettes to the symphony of destruction.

“Breathe” is just brilliant. The song opens up with arpeggio lines that sound like rain drops. It’s an instrumental, it only goes for about 2 minutes and it acts as an intro to the more frantic song called “The Escape”. But it’s two minutes without any filler. Quality all the way.

With “Atlas Hour” Intervals scores a hit that lives in our head space and that’s the most important one.

Through functional dependency
We endure conformity
A greater purpose will be served
Within this life and the next

“A Voice Within” is a song that can cross over into the mainstream. It has all the elements of being unique enough to be rooted in technical metal, mainstream rock and (cough, cough) pop rock.

In time we all will hear what resonates from within
The voice that we must find and embrace to guide us

To feel, to see, to create, to dream
It is our duty to live while we can

And as quickly as Mike Semesky came in as vocalist, he was gone and the band is currently a three-piece with the original crew from 2011. The announcement said that the remaining three members are looking for a new vocalist that can dedicate themselves to Intervals. Maybe, dedication played a part in the departure of Semesky.

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A to Z of Making It, Music, My Stories, Stupidity

It’s A Dog Eat Dog Music Business. A Study on Blowsight and Doug Aldrich

The music business is a dog eat dog business. No person that has made it or seems to have made it is an overnight sensation regardless of how their stories are trumped-up in the press.

I was listening to a band called “Blowsight” and another band called “Burning Rain”. While I was listening to these two bands, I started thinking about their careers.

Lets start with Blowsight. The album I was listening to is “Life And Death” that came out in 2012. I dig this band because they blow to bits that whole “artists need to be pigeon-hole into a genre” game. They hit every style/genre over a bed of distorted guitars. Of course they are from Sweden who to me is one of the greatest exporters of rock bands.

Their story goes back to 2003, when singer Nick Red met guitarist Serban and realised that they had the exact same influences. They started recording and teamed up with drummer Fabz and Flavia who was their first bass player.

Now think about the time frames here for a second. These guys are 12 years vets of the music business already. They have a catalogue of songs on Spotify to listen to. Have they made it, are they on the path to making it.

Now for Burning Rain. The album I am listening to is “Epic Obsession” that came out in 2013. The funny thing is that Keith St James and Doug Aldrich signed the deal with Frontiers Records back in 2003 to make this third album. Why Frontiers thought that “Burning Rain” needed a follow-up after the first two albums is beyond me.

There is no doubt that Doug Aldrich can play.

If he couldn’t play he wouldn’t have gotten the Dio and Whitesnake gigs. He also played with Hurricane and I’m being honest here, that band was a great rock n roll outfit and even though the original members of Robert Sarzo (that’s who Aldrich replaced) and Tony Cavazo had more famous older brothers in Rudy and Carlos, Hurricane holds a place higher up for my liking.

Aldrich got a lot of visibility in front of the masses with his Dio and Whitesnake gigs that began in the early two thousands and by then he was a 20 year veteran of the music business. But he is no star.

It all started off with the band Lion from 1986 to 1989. By 1990 he was the Guitar Doctor for hard rock bands, appearing with Hurricane and House Of Lords. By 1991 be formed Bad Moon Rising. This venture (along with solo album releases in between) went to 1999, when Burning Rain became a priority until he got the higher profile gigs with Dio and Whitesnake.

However as good as a guitarist that Aldrich is, you need to have great songs for people to be interested. For that to happen you need to have quality musicians behind you because you are only as strong as your weakest link.

And the dirty little secret is that being good just isn’t good enough you have to be great consistently, because while bands record albums, most music fans don’t even hear them.

When you compare both artists on Spotify stats you will see that one band is consistently listened too and another band is more or less ignored.

Blowsight’s “Bandit For Life” song has 1,506,964 streams. Their lowest streamed song in the Top 10 is “Things Will Never Change” and it has 91,708 streams.

Meanwhile Burning Rain’s best song “Our Time Is Gonna Come” is at 5,481 streams and I swear I must have a racked up at least half of those myself. Their most played song is at 11,000 plus streams and that is their worst song in my eyes. But it is the album opener. So what people are most probably doing is hearing that first song, hating it and not moving on the other songs. To be honest the first three songs are all crap on the Burning Rain album.

But Doug Aldrich gets all the press. Google his name and 529,000 search results come back. That means metal and rock websites have interviews with him and so forth.

Goolge the band Blowsight and you would get about 130,000 search results come back, which means that a lot of metal and rock websites are not giving the band any time of day.

Goes to show how out of touch the metal and rock news outlets are. They report on bands and artists that the fans don’t really give a shit about. Aldrich won the lottery getting the Dio and Whitesnake gigs however his Whitesnake output is more or less ignored although “Forevermore” is a brilliant song.

Same deal with his Dio “Killing The Dragon” output. Burning Rain as I have mentioned is also ignored. Aldrich’s first band Lion only has the Transformers theme song available (from the 1980’s cartoon movie) and Bad Moon Rising is non-existent.

So tell me, which artist has a real audience. The fans know and the news outlets will keep on reporting what the fans don’t give a shit about.

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A to Z of Making It, Music, My Stories

Winning and Losing

In sports people lose all the time.

However when it comes to life, money and status no one wants to lose. Everyone just wants to win, all the time.

And music over the last 30 years has followed the mantra of winning, which brings us to the music of today which is all about the payday.

When you get artists whingeing about fans not buying their music, then how can they tell me that their views are not about money.

I understand that they want to get paid. I go to work Monday to Friday to get paid. I provide my time and effort to a company who wants to pay me for that time and effort because I have a certain skill set that they need for their business.

Music is not like that.

When an artist starts out there is no one there that wants to pay them for the time and effort they put in to create music. There is no fan base and there is no record label. Furthermore, people don’t become fans of music because those musicians have a certain skill set.

If an artist does have a fan base and they create new music, then there is no guarantee that the new music that artist creates will have the same impact on the fans as the previous music did.

Metallica is always a band that is up for discussion on this point alone.

There is a segment of early day fans that detest everything Metallica released after “…And Justice For All”.

There is also another segment of fans that detest the fact that the band made a film clip for the song “One” from the same album. For those fans, that endeavour alone was a sell out.

Then there are fans of the band that came into the fold because of the “Black” album. Now these fans are seen as imposters by the ultra-radical early days fans, however to me these fans are very important in Metallica history because the whole back catalogue of the band started selling like crazy as well.

And that is because these new fans wanted more. They didn’t know that Metallica had four albums prior. So they went deep into the Metallica catalogue and as a result all of the previous album became multi-platinum superstars.

So in a roundabout way, Metallica went from pushing boundaries and creating what they want with no restrictions to a band that created music under the restriction/pressure of not losing what they gained with the Black album success. The problem is further compounded when everyone else attached to the artist now needs to get paid. The labels, the managers, the accountants, the lawyers and all the other middle people involved want to get paid.

So we have a music business were everybody that participates wants to get paid a percentage. This then leads to musicians that want to be as rich as the businessmen that grace the Forbes 100 lists.

Why.

Those billionaires are hated. Do you reckon Mark Zuckerberg or Jeff Bezos or Rupert Murdoch get any respect from ordinary citizens?

Of course not.

Meanwhile the artists are idolised and adored. Artists have the reach. Their music dominates Facebook, Twitter and YouTube.

So I don’t believe in this bullshit about the recording industry being financially challenged because the real truth is that there are millions upon millions of dollars in music to be made if you’re a star.

However in most metal and rock circles, 99.9% of the artists like Machine Head, Shinedown, Slipknot, Avenged Sevenfold, Volbeat, Halestorm, In This Moment, Killswitch Engage and so on are working class acts. But if you look at their box office returns for each show, all of these bands are grossing $150,000 plus each gig and that is the paradigm shift the recording industry can’t handle. Most of the money now comes from live instead of recordings.

And just like the company I work for, 99.9% of the staff are from working class families. That is reality so why deny it and if you are an artists starting off that is grounded in reality, expect to have a successful working class musical career. However if you are an artist that is grounded in dreams and one in a million stories, then expect to be disappointed and make sure your education is up to scratch.

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Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories, Unsung Heroes

George Lynch and Michael Sweet

George Lynch. As much as he probably despises it, he will always be known as the lead shredder for Dokken. Yep, his greatest claim to fame is under the surname of a person he doesn’t really like.

In guitar circles he is known for losing out to Randy Rhoads for the Ozzy gig, however he was good enough to take over from him at Musonia. Gene Simmons told Lynch once (during the Xciter days) that with a name like George Lynch he would never make it. I guess Simmons didn’t take into account the power of determination and perseverance.

In a roundabout way Lynch ended up with a record deal and recorded “Breaking The Chains” in Europe in 1981. He auditioned again for Ozzy after Randy’s passing however the job went to Jake E.Lee this time around. With nothing to lose, he had one more crack at the big time. With the addition of Jeff Pilson, a new formidable song writing team would be formed in Lynch, Pilson and Mick Brown.

What can’t be taken away from Lynch is that he is a man of many projects. If you want to survive in the music business you need to create. And that is what George Lynch does each year. He creates, plays live and creates some more and plays live again.

But the part that impresses me more is his foresight.

Back in the early two thousands he started “Guitar Dojo” an online guitar instructional course that was way ahead of its time. Hell, Skype and YouTube were not even around at all. Today, every artist has some lessons out there that they conduct via Skype or YouTube. And without knowing it, Lynch was finding different ways to connect with his fan base. The Guitar Dojo became a community that would end up seeing the guitar students turn up at shows, purchase merchandise and recordings.

He self-funded his “Kill All Control” album, which had the song “Son of Scary”. The band agreement in Dokken meant that they split up all the songs equally. “Mr Scary” an instrumental that Lynch wrote by himself was also split four ways. Back in the Eighties it was probably no big deal.

Fast forward to 2008/9 and “Guitar Hero” comes calling, wanting to use “Mr Scary” for the game. According to Lynch, Dokken had a problem with it and he made Guitar Hero’s legal department very uncomfortable. In order to work around this problem, Lynch re-wrote the song on a 7 string and called it “Son Of Scary”. In the end “Guitar Hero” didn’t end up using the track.

He also released “Sun Red Sun” that is a record he started more than two years ago with the last incarnation of the band. On top of that he is also just finishing up the music for another new Lynch Mob record that will be coming out next spring. This version of the band has Jeff Pilson on bass, Brian Tichy on drums along with Oni Logan on vocals. Lynch also has the Shadow Nation documentary and Shadow Train band project to come in 2015.

Which brings me to the purpose of this post!

There is no doubt that George Lynch is a wonderful talent. As good as he is, he doesn’t sing and for that you need a vocalist that is also talented in writing great vocal melodies. And he found that vocalist in Michael Sweet, who is another musician that is also creating and working non-stop.

Check out Michael Sweet’s output since 2005.

2005: Stryper – Reborn
2006: Michael Sweet – Him
2007: Michael Sweet – Touched
2007: Stryper – Live In Puerto Rico
2007: Stryper – The Roxx Regime Demos
2008: Boston Tour
2009: Stryper – Murder By Pride
2011: Stryper – The Covering
2013: Stryper – Second Coming
2013: Stryper – No More Hell To Pay
2014: Michael Sweet – I’m Not Your Suicide
2014: Stryper – Live At The Whisky
2015: Sweet & Lynch – Only To Rise

And that is what I am doing right now. I am listening to the Sweet and Lynch album “Only To Rise”.

From all of his projects since Lynch Mob’s second album, this is the best one by far. Michael Sweet as always delivers a killer vocal performance and in some cases, his melodies take pedestrian songs into a whole new stratosphere. “Recover” is one example. The intro and verses are okay, but when that chorus crashes down around the ear drums and Sweet’s glass shattering vocals hit the spot, all bets are off. The album has got twelve songs, however nine songs would have made a perfect album.

The Wish
This song is the star of the album. That chorus vocal melody and the guitar melody under it are brilliant.

“Girl I want to love you just like Hollywood
Like a New York Times best-selling fairy tale
A knight in shining armour who’s defending you
The wish within your well”

Dying Rose
Michael Sweet mentioned in an interview that he asked George Lynch to give him music with a Dokken vibe/feel like “The Hunter” (track number 2 from the Under Lock and Key album). That song ended up being “Dying Rose”.

Lynch further stated in a Guitar World interview that “Dying Rose,” has a “country-esque, Nashville element to it. It’s a beautiful melody and chorus with a nice hook.”

Love Stays
Michael Sweet mentioned that “Love Stays” is one of his favourites. He likes the vibe, the feel, the drum groove and just the way it sounds. The funny thing is that they are all the bits I dig as well.

As soon as that guitar riff comes in to start the song, I knew I was listening to something special especially when it transitions into a Beatles/ELO “Mr Blue Sky” bridge. Overall, the song could have come from the Max Martin stable of pop rock songs. Give it to any pop star of the week and watch it rise.

Time Will Tell
It reminds me of a band that is a huge influence on me musically and that band is Y&T.

Rescue Me
I read that Michael Sweet asked Lynch to give him something a little Journey-ish. The reply was a bunch of riffs titled “Bad Journey”. It might have that old-school Journey vibe however it’s got that Led Zep/Bad Company blues rock vibe as well.

Me Without You
The way the guitar transitions between chords reminds me of Michael Schenker for some reason. I really dig this song. The intro and the vocal melody are just brilliant. Haunting even.

Recover
One of the best rock/metal songs I have heard in a while. When that chorus crashes down around the ear drums and Sweet’s glass shattering vocals hit the spot, all bets are off.

September
I’ve read some comments and reviews that mention it’s hard not to think of Iron Maiden’s “Wasted Years” during the intro and choruses of “September”.

Only To Rise
This song is the “Hey, dude. Give me something that’s a little Van Halen-ey.” And it sure is.

The whole album is an example of the progress is derivative model.

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity

Reach, Vinyl and Record Label Lies

Before Napster, the only way a band knew that their music was spreading was by record sales. However, the fact that if a person purchased an album and listened to it once or a million times was never taken into account.

Today, there are so many different distribution outlets. The old way has been blown to bits and 15 years after Napster the record labels are still failing their artists because they haven’t done their due diligence properly in creating tools that can measure “REACH”. Yep, that is the new catch cry for 2015, REACH, not sales.

However, the labels are still confused and the artists more so. Imagine the conversation;

BAND: We should tour [insert country or city or state].
LABEL: Why, you have sold no albums there?
BAND: But we are one of the most downloaded artists there?
LABEL: Well those downloads are not legal ones and P2P is illegal.
BAND: What about Shazam look ups? I see our name all over that report on your desk from Shazam. Our songs are one of the most looked up songs in [insert country or city or state].
LABEL: Look all of this doesn’t mean you have a fan base there that will support you financially.
BAND: But, our streaming numbers are huge there?
LABEL: Leave it with us, I might get the lawyers to get together a 360 degree that will protect us both.

And the cycle of the record label shafting the artist starts again.

The record labels need the artists. It is from all of the copyrights that they own the record labels have achieved this power. With power comes great reach. And the labels abuse that power.

They increased the price of music to cater for the “start-up costs” in the CD manufacturing process back in the early eighties. It was only meant to be temporary and they promised the consumers that the price would be cheaper once they started manufacturing at a certain scale.

However that price never came down when they saw these unbelievable profit margins from CD sales and guess what they decided to do. They colluded to price fix the price on a CD and they killed off vinyl.

And now they are using overpriced vinyl again to increase their bottom lines.

Guess what.

Vinyl isn’t making a comeback just because there are dedicated people out there that purchase it. I purchased the four vinyl singles that Machine Head issued for the “Killers and Kings” demo. I still haven’t opened them and the reason why I haven’t opened them is that vinyl has become a souvenir item.

Don’t get me wrong, I love the sound of vinyl. I have so many great memories around dropping the needle however the turntable that I have at home just doesn’t get used. It’s easier and convenient to bring up the music on the phone and to be honest, I can’t see myself sitting back on the coach, listening to the record and reading the credits while following the credits. I am pretty sure I would end up on my iPhone.

 

We multitask. Yesterday I was cooking a BBQ and I called up the Evergrey Channel on iTunes Radio and listened to that. While the meat is sizzling, I am writing lyrics and listening to music at the same time.

 

Kids today have grown up with the internet. They are full-blown digital natives. They know nothing of the music business before Napster. If they did, then P2P downloads would have dried up when The Pirate Bay was raided in mid-December. Instead, the kids just found different outlets because the past is never coming back.

 

I have three boys aged 9,8 and 3. The older two are high YouTube and Spotify users. The younger one knows of YouTube and everyday he asks me to find Thomas The Tank Engine, Batman, The Wiggles, Planes, Garbage Trucks, Twisted Sister or whatever else has his interest for that moment.

And I am pretty sure that my kids are not the only kids that access content via these outlets.

I’ve said it many times, we always gravitate to something that has reach and YouTube and Spotify have got the reach.

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A to Z of Making It, Music, My Stories, Stupidity, Unsung Heroes

So You Wanna Be In A Band

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I feel bitter as I’m going through a clean up/archiving process of some old emails. What can I say, they just brought back so many bad memories from my ex band members.

The first thing that stands out is the entitlement of my ex band members. Just because they played an instrument on a song, they argued that they were entitled to a song writing percentage. Just because they suggested that we play the riff once instead of twice, they believed they were entitled to a song writing percentage. And the bass player who joined to play live gigs also put in a song writing claim.

The band was formed in 2008. The majority of the songs that I used in the band were written during 2004 to 2006. I registered the songs with the rights organisation during that time as I was planning on shopping them around to other artists. Even though I showed these facts to my band members they still argued with me over their entitlement to a song writing share for the songs.

Let’s face it, bands are complex beasts and very hard to hold together. Instant fame and riches could push aside some of those bad vibes for a little while or maybe even a decade. However those bad vibes will always come to the forefront until an explosion happens of mass proportions. Motley Crue and Vince, Axl Rose and the rest of the Gunners crew, Don Dokken and George Lynch, The Eagles, Machine Head and Adam Duce. And there are many more examples when that innocent love for music turns sour.

Arguments ensure over money all the time because each band member is on a different financial path. Some are on unemployment benefits, some are on unemployment benefits and casual wages, some are on something else all the time and some are full-time workers. Some band members are more important to the band than others.

The thing that pissed me off the most was when I used to hear the drummer or the bassist or the vocalist telling other people that they were involved in creating the songs and that they had some input. That piece of dishonesty didn’t sit well with me and still to this day it makes me bitter.

DISHONESTY

I know that all of the songs have been written by me and only me. I was the one that spent time away from my family to write the songs. I was the one that recorded them on my Zoom 8 track machine alone late into the night. I was the one who tabbed them on Power Tab while my foot was rocking the bouncer in an attempt to put them to sleep.

To me, if a person suggests that we do the chorus once instead of twice that is not a reason to add them as songwriters. They didn’t contribute anything musical to the song nor did they contribute any new lyrical ideas or melodies. All they did was suggest to play a piece of music/words already written once instead of twice. In an end of credits scroll list from a movie these people will be listed as editors. The writer is still the writer regardless of what the editors do with the script flow.

So of course, I confront the drummer at his dishonest statements, and of course he disagrees with me aggressively stating that he did provide input. Of course I don’t let it slide easily and I ask him what input did he actually have. What piece of music did he contribute? What lyrical verse or melody did he contribute?

He answers that he provided ideas on subject matter. I reply that an idea does not mean that he wrote any music and lyrics. He answers that he assisted with a melody in a verse. I ask him what did he actually change that was so different to what I wrote in the first place.

Singing a word by enhancing the syllables is not a reason to get a song writing credit. Otherwise, James LaBrie or Vince Neil would get song writing credits all the time. Hell, if I used the logic that the drummer put forward that would mean that Bruce Dickinson needs a songwriting credit for every single Iron Maiden song, even the ones from the Paul Dianno and Blaze Bayley era of the band as Bruce did enhance the vocal delivery.

At this point, the singer and the bass player are on the drummers side and I feel betrayed.

BETRAYAL

I remember the day when I got a call from the rights organisation advising me that counter claims have been made on the songs I wrote from the drummer, the bassist and the vocalist. I was in a state of shock. And boy did I hate and curse them bad. I will never forget that moment because it made me realise how deceitful and dishonest people can be.

I told the rights organisation that I do not agree with their counter-claim however the rights organisation did not care either way. The songs go into suspension and any money accumulated from them is held by the rights organisation. For the rights organisation it is a win win. But for me, it was a loss. I had to get a lawyer who charged an arm and a leg however the work that he did was not of the quality that he charged me for. I was told that the onus was on me to prove that I wrote the songs. I saw this as unfair and unjust. The onus should be on them to prove that they contributed to the song writing.

So why did all of this rubbish happen?

GREED leads to a sense of ENTITLEMENT. What I had was a bunch of average musicians that have never written a song in their lives wanting to change the truth so that they are seen as more important than what they really are/were. To prove my point once I was out of the band, in the space of eight months they didn’t write nor release not one NEW song. What a bunch of talents, hey? And then the band ended.

So while forming bands are initially fun, if any artist is serious about making it in the music business and they think that the above doesn’t happen then they are living in a delusional world. This is what happens in the real world because untalented people are greedy. This is what happens because untalented people want to trump up their efforts as being more important than what they really were.

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Music, My Stories, Piracy

We Gravitate To What We Believe Is Popular

Artists like Sebastian Bach and Robb Flynn have asked the question, What does a Facebook like mean these days? In the words of Dark Helmet, “Absolutely Nothing”.

Music is a popularity contest. There is no doubt about that, however popularity doesn’t mean Facebook likes. What we do know is that likes are unreliable indicators of a band’s impact. The music business is all about connecting so many different dots to solve the puzzle. This is where we’ve arrived, the data-centric world and these raw statistics leave a lot of artists out. And they don’t like it.

The number one complaint in the music business is that artists can’t make any money. If you want to make money then make music that people want to listen to. Difficult but not impossible.

Revolutions occur in music all the time. Normally those revolutions happened in musical styles. However when it comes to the reporting side of things, well that was all controlled and monopolised by the recording industry.

The Billboard charts reported what was sold and what was played. All the parties involved lied and bribed each other to play certain records or to promote certain albums. This led to an era that if we believed that a song or album was popular we were more likely to buy it. Hell the same parties even controlled MTV.

Now everyone is looking at charts based on what we are listening.

Seen Ratt’s Spotify stats recently. Even though each album from the Eighties moved over a million units, what the fans really wanted was the great songs. And lucky for Ratt, each album had a great or decent song that would be used to market the album.

I want to go back to 1985. Twisted Sister released “Come Out And Play”. The fans of the band purchased it and played it death (maybe except for “Be Cruel To Your School” and “Leader Of The Pack”). However the album was deemed a commercial failure according to the reporting arms of the recording industry.

While the big albums “You Cant Stop Rock N Roll” and “Stay Hungry” are on Spotify, “Come Out And Play” is not available for streaming officially. But that is typical of the industry because Spotify is controlled by corporations and some of those corporations are the record labels. So as is the norm, those record labels think they know best when it comes to music. However on YouTube the whole album is there.

Why is it on YouTube?

Because the fans of the album put the music up. The fans are sharing their love of the album and people are listening to it because while fans have a history of music at their fingertips and can search for any artist they like the biggest playlist on Spotify is “Today’s Top Hits”. On the rock side, there is a rock playlist called “Rock Classics” that has close to 530,000 followers.

So with everything available under the sun, music fans still prefer to listen to what we think everyone else is hearing. Much like how we purchased albums in the Eighties based on what we thought everyone else was buying.

 

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Unsung Heroes

The War Between Money and Art

The music industry is a thriving industry. It always was and still is. History has shown that musicians have expressed themselves lyrically without interference in their vision. They have been creative and innovative. However, with the rise of the recording industry and the money pyramids that industry created, the musical vision was compromised. Greed became more important than the vision. Once our heroes attained riches, the songs post “most successful album” just didn’t connect or resonate anymore.

As kids growing up, we fall in love with music, the melodies, the riffs, the lyrics, the phrasing and that free rebellious feeling that it inspires in us. Music always captured a sense of time and place. I could hear a song that I haven’t heard in ages and immediately it places me back in a time and a place of my past.

Music is about the creative individual and how they express their creativity. Great creativity equals success and success equals profits. When money enters the game and people who contribute nothing musically start to live a very comfortable life from those profits, then all they care about is keeping those profits the same plus a little bit more. That is why pop music suffered in the Eighties while Metal and Rock took a foothold. Metal and hard rock was honest and real. However once it became a commercial viable product, commerce took over and metal/rock became stale, until Bon Jovi, Def Leppard and Guns N Roses blew open the paradigm again and suddenly every label was chasing similar style of bands or getting their current roster to emulate those two bands.

Impose any financial and marketing frameworks on creativity and you get compromised art.

Conformity.

A business that is 100% about profit.

And the very thing that brought money into the industry in the first place and made the industry so popular is sacrificed. What was free and rebellious becomes controlled and processed. In 2014, the songwriters from Sweden have this down pat, which is no surprise as Sweden did give the world IKEA, which sells generic and bland ready-to-assemble furniture, much like the pop industry right now, bland ready to listen music.

The songwriter of the two thousands is without doubt Max Martin, a Swede. Taylor Swifts pop career has been written by Max Martin. Britney Spears career has Max Martin all over it. Bon Jovi’s comeback hit “It’s My Life”, yep that had Max Martin as well on it. Pink’s “Please Don’t Leave Me” and Kelly Clarkson’s “Since U Been Gone” also had Max Martin all over it.

And where did Max Martin start his career. It was as a singer in a metal/rock band called “It’s Alive”. The band was a stepping stone to meeting other people and eventually he got into song writing and at the moment his team is known as an “assembly line song writing team”. Martin is that big in Sweden, that the Swedes will now be able to lick him via his own postage stamp.

It’s a thin line as artists want to be paid for their creations and record labels want to make money of art that they have funded. Add to that mix songwriters like Martin who also want to get paid along with the publishers. However all sides are forgetting the crucial unknown, the FANS.

The casual music fans will lap up the trashy, mass-marketed pop music and any other music that crosses over into the pop stratosphere. The niche fans will bank roll their heroes forever and a day. Think of Shinedown as an example. They crossed over with “The Sounds of Madness” album and had platinum parties for singles and album sales in excess of a million. The follow-up, while still popular moved half of its predecessor. What that means is that the original niche fans of the band still purchased the album, the merchandise and the concert tickets while the casual fans streamed it and purchased the concert tickets, as Shinedown did big business at the box office on the Amaryllis tour.

But the question in all of this is that labels are seeing a future where the artists are tied to corporate ‘brands’. With this kind of business mindset, would another Dream Theater, Pantera, Machine Head or Metallica even come to be.

How can an artist be free to express their musical vision if they are tied to a corporate brand whose only interest is profit and commerce.

George Orwell said that “Myths which are believed in tend to become true” and the recording industry via the RIAA and the Publishing firms are all about making myths into truths. However Orwell also said that “In a time of deceit telling the truth is a revolutionary act” and that is what the Internet has allowed. The internet has allowed people to tell the truth or to offer a differing viewpoint then the one that is pushed by the lobbyists and the copyright industries.

For artists it is all about the song. That is your ticket and your bargaining chip. The song is your entry into the business. A lot of songs equals a body of work (not an album). But you need to work it, and you need to connect.

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Copyright, Music, My Stories, Stupidity

D.A.T.A

In a November 1992 issue of the Hot Metal magazine that I used to buy, there was a quote said that stuck with me for all of the wrong reasons.

“We want to make money”
Star-Star vocalist Johnnie Holliday.

The reason why it stuck with me was that every single musician I was working with during that period and beyond had the same viewpoint.

Blame MTV.

Suddenly our musical heroes became TV stars. Artists that were big in the Seventies crossed over to super stardom during this period. New artists starting off would end up moving millions of units because of a video clip. Suddenly every prospective musician wanted a piece of that money pie, without fully understanding that the decks are stacked against them from the start.

Fast forward to 2014 and the making money argument is still there. The top 1 percent of bands and solo artists now earn 77 percent of all the revenue from recorded music.

Just because a person decides to create music, it doesn’t mean that they will make money from it. There is no guarantee and there never was. A music career is no different to a small business start-up. Some will succeed and others will not. Some of those that succeed will go on to greater success and from those that go on to greater success, you will get maybe 1 or 2 that will crossover in a big way.

But to make money, the artist needs data and they need to understand what that data means. Basically, data is king and it is a shame that the recording industry has taken so long to understand that.

Universal Music Group uses a database called Artist Portal that was built by interns (who are employees now) five years ago. About a year ago Warner Music created “Artist Dashboard”. Sony Music Entertainment on the other hand has so many separate dashboards in play that they need a whole analytics team to eyeball everything. Guess they have more important issues on their minds right now dealing with hack after hack after hack.

However the labels are still not getting the full picture. What they should be doing is to also compare the artists reach on P2P networks and the countries where it’s happening, even down to the cities. And the data has to be made available to artists in real-time. In the end, the artists are the ones that keep the wheels rolling on the label machine.

And the question needs to be asked. What are the metal labels like Nuclear Blast, Roadrunner, AFM, Metal Blade, Century Media, Spinefarm, etc. doing for their artists? How are they capturing and analysing data for the artists on their roster?

20 million searches take place on Shazam every day. So how many metal and hard rock labels use the data that Shazam generates?

It has been downloaded over 500 million times and even though it’s main user interface is about identifying unfamiliar songs, it’s big secret is that it is an early detection tool for songs that could break through.

Think about that for a second.

By using the data that fans generate, Shazam can identify which songs are having an impact and in what cities/countries. Of course it is great for the pop music business however I am sure it is an under-utilised tool when it comes to metal and hard rock music. How much more evidence does the recording industry need to know that “the wisdom of the fans” is law.

Bands can target what cities to promote in and eventually play in if they had that data. The future is here and data is directing the music business. That is why the big labels still rule. They have the money to throw at compiling DATA.

The barrier to entry may be low, but the barrier to success is higher than ever.

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