Tag Archives: Evergrey

A to Z of Making It, Alternate Reality, Music, My Stories, Piracy

Are People Listening And Sharing Your Album?

I still can’t listen to the new Evergrey album on Spotify in Australia. I went to the AFM Records Facebook page and I saw they have a post that states “Listen to the new Evergrey album on Spotify and add it to your favorites!” So I went on to Spotify and like the day before only “King Of Errors” is available for streaming. I then saw on the AFM post that they had a Spotify Embed link, so I clicked on that and the whole album came up on a webpage. I clicked on the other songs on the webpage and in my Spotify player I got the message “This track is currently not available in Australia.”

And I was like, WTF. It’s like 2014. What the hell is AFM Records thinking withholding the album from Spotify? And what the hell are they thinking of doing a gated released based on which countries/zones?

This is silly. Evergrey is not known as a huge seller of recorded music in Australia. All of the CD’s that I have purchased from them I have done so as Imports. So whoever is the brains at AFM should return the brain they have and get a new model that is fitted for 2014 and beyond as they are leaving money on the table by not making the album available on Spotify, while YouTube who pays less has it.

Also the norm is that when I purchase an album from Amazon, it comes with an AutoRip feature that allows me to download an mp3 version of the album. Sixx A.M’s “Modern Vintage” had that feature, Godsmacks “1000hp” had that feature however Evergrey’s new album is not even part of that agreement either. AFM Records is out of touch with the modern world. Their answer to Spotify is to charge consumers more to have access to music.

Sales are irrelevant. It is an old metric and no way a guarantee of success. Seriously ask any artist what they would prefer. To be number 1 on an irrelevant chart or to be number 1 on Spotify or YouTube. Consumers of music have moved over to the access model. So why not service those fans as well as the fans that want to buy the album.

The only important thing today is how many people LISTENED to the album.

It is a different train of thought and the usual media outlets don’t publicise it. Think I am wrong, go on any Blabbermouth post about a band and there is always a paragraph or two about first week sales and what the album charted. Seriously, who cares. The future is that artists will get paid for every play of their track for all time. The money is in play. The more people who are subscribing and listening, the more each play is worth.

And the future is also in sharing. It doesn’t matter how many people download albums (legally or illegally). What does matter is how many people shared them via social media or word of mouth. Every artist thrives on their audience talking about their material. That is how they keep their audience and how they replenish it. I have talked to anyone who listens about how good “Hymns For The Broken” is and every time the people I told went to hear the new album they said the same thing. “King Of Errors” is great but why isn’t the album up on Spotify”

The old mainstream hype does little. New albums are hyped and are instantly forgotten. Like “13” from Black Sabbath or the self-titled “Dream Theater” album. However, if you go on Spotify, you will see that people are listening to these albums. The play counts are rising. In Australia, even Stone Sours “Looking Glass” got a stream increase thanks to Slipknot.

And U2 did do a $100 million deal with Apple (which seems to have inspired Lars Ulrich immensely). As Lars said in a recent Billboard music and branding discussion, he doesn’t care if the endeavor was a success or not. The way I read that is “as long as the band gets a cool hundred million who cares if the music is shit.” Metallica has earned their success and the truth is successful artists make more money than ever before. It’s just that these artists want to make the same as the techies and bankers do and in their quest to line their pockets they forget about creating quality art. And they forget that in 2014 and beyond it is all about the plays and the shares. Get 3 million plays a week for one song on a consistent basis and watch the money come in (provided you have a fair recording contract in place).

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A to Z of Making It, Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories, Unsung Heroes

Hymns For The Broken

I have been a fan of this band since their inception so all albums that Evergrey have released have been a pure blind purchase for me (including the debut). They basically came out at a time (1998) when I was losing faith in the music world. At the time, the Industrial metal movement was at its peak and Nu-Metal was starting to rise. Grunge morphed into Alternative and punk became a commercial viable product again thanks to Green Day and Offspring.

Somewhere in between all of that noise came Evergrey. Even though the lyrical issues were dark, the band gave me hope that good music is still being created. Back in 1998, it was the era of the gatekeeper. So in Australia, we got a lot of music from the latest bandwagon the major labels jumped on. Evergrey’s music was available as an expensive import however I took the punt on it.

And to this day I have not been disappointed with an Evergrey release. The fan base is devoted and loyal to them. With each passing year now, Evergrey is being discovered by a whole new generation of fans and yes this “discovery” has a lot to do with piracy, which is seeing the band go from strength to strength. Indeed, I am a fan for life.

One thing that has been ever-present in Evergrey is Tom Englund on vocals and guitar. He has been there since the start, which goes back to 1995. Rikard Zander on keyboards joined in 2002 and has been a loyal servant to the Evergrey cause since then. Henrik Danhage joined in 2000 and by 2010 he departed/was let go to focus on the DeathDestruction project. Jonas Ekdahl first tenure in Evergrey was from 2003 to 2010 and then he also departed/was let go to also focus on DeathDestruction. Bassist Johan Niemann is a newbie since 2010.

Isn’t it funny how life works. If Henrik and Jonas didn’t leave back in 2010, Evergrey would not be here today. It was a massive decision back then by Tom. And the thing is if Jonas and Henrik didn’t return in 2013, Evergrey would not be here today. The “Hymns For The Broken” project started back in October 2013 and wrapped in May 2014. As a loyal fan, it is good to see all of a sudden everyone all over the world getting into Evergrey and understanding what they are about.

“King Of Errors”

After the spoken word prelude of “The Awakening”, the thought-provoking single “King Of Errors” explodes out of the speakers. Then the verse riff kicks in. That is one for the head bangers. Melodic metal at its best. These Swedes sure know how to blow our doors off right off the top, grabbing our attention and keeping it.

“We are crowned by our errors
And we’re lost and alone”

So true. In any occupation and in any situation, as soon as you stuff up, people take notice. Do great things all the time and no one notices. Henrik Danhage is back with his unique style of Euro Shred. Another unsung hero in the world of guitar heroes.

The video is breathtaking, explaining how the band is on top of the world in one shot and then you see Englund drowning in the river of doubt. A perfect example of how we try to portray ourselves as kings on social media. I have said it a lot of times to anyone who cares. How come nobody posts pictures when they are feeling sad? Every picture is happy, which we all know is a god damn lie.

“A New Dawn”

The song is addictive with its modern metal grooves. The keys are there as well, present from beginning to the end. By the third song, you can hear the benefits of a super high quality mix. It is way more professional and crisper than their last couple albums. Great chorus and how good are the latin-esq voices.

Then the breakdown interlude bridge section mellows down with the piano taking the lead. However the song is still rocking.

“Wake A Change”

Like “Back In Black”, “Dr Feelgood”, “Images and Words” and all those classic long players, the album keeps going, sounding different from cut to cut, but still demanding attention.

“Archaic Rage”

A change in groove. There’s no fat, just pure melodic progressive rock and metal. Easily it is one of the best songs about social media ever written and recorded. This one is another Evergrey anthem driven by Rikard’s atmospheric style of keys. Plus the mix is top-notch.

“These shells have lost the capacity to hope and be free”

The shells’ are the external layer. It is what people see. And if we allow ourselves to conform to some unachievable standard than the internal self-will disappear as well.

“We rise from ashes and stone
Cause who I am to you does not reflect the truth”

What people see on someone’s’ Facebook’s account is not a real reflection of who they are. So much truth in those words.

Imagine a kid growing up today and they have this ideal of perfect lives all around thanks to Facebook, Twitter or Instagram. And these kids are not feeling that perfection, that happiness they see all around them. So they feel isolated. But they are not alone in their feelings. Thousands of others feel the same way. The spoken samples sum it up.

“You are not alone……you will never walk this path alone….there are thousands and thousands of people just like you……”

From the 3 minute mark, love the whole Iron Maiden style solo section. Goose bumps.

“Barricades”

A nod to the sound of the day, but for some reason Evergrey still makes it melodic and dark. Rickard has really gone out on a limb here with some great keys playing. It’s got all the classic Evergrey elements, each band member integral to the perfected sound. And Jonas provides a pounding beat.

You need to hear it to appreciate the various soloing on offer from pure Al DiMeola shred to a jazzy/blues section before it picks up again.

“Black Undertow”

It’s dark yet hopeful and what about the heavy riffing and the nod to the progressive influences.

Speaking of Tom, there’s a reason why he’s one of my favourite vocalists. This song is all about the vocal, the urgency, the sadness and the depression. Listening to this makes you forget about the rest of the world, makes you believe that in the black darkness of the undertow there is always hope. You just need to survive the trip to the destination.

“Hymns for the Broken”

“Reach out, show me how that you feel the same
Scream loud these hymns are for the broken”

Another incredible vocal. It’s amazing how consistently good the songs are. No filler, just winners. One thing about Evergrey is that they always stayed true to the core audience. All of their songs have an element of struggle in them and as fans of the band, we have gone through the same stuff that they have. That is their core and Evergrey has served us well.

“The Grand Collapse”

The next video and one of the most progressive songs on the album. Best of all, the seven minute track does not conform to any predictable structure. In essence, it’s a clear return to a style that Evergrey found success with in the past and nailing it on your own terms, and this does! Listen to the guitar work and you’ll know you’re in the presence of something special. At track number 11, Evergrey are shining light on an era when it was all about the album cuts.

When the history of progressive metal is written…Tom Englund and Henrik Danhage will be left out. Spread the word to ensure that they are not missed out.

“The Aftermath”

The ‘Aftermath’ is one of the songs that just has this epic-ness vibe to it. The acoustic atmospherics nail it. It’s a mood and its human. In a world were everything is written to a formula it is good to hear a track that takes you away to some other place. THIS SOUNDS LIKE THAT!

Oh, it’s all good, the groove, the guitar, the bass, the vocal, the keys. But for a track to be indelible it must have a magical element. And in “The Aftermath” it’s the break, at the three-minute and twenty-second mark…

My only complaint is that the album is not on Spotify at this point in time. If you want your voice heard all over the world you need to release to all formats. That is what the internet is all about, reaching out immediately. For Evergrey, their core fan base would mobilise and buy the physical album. I did. So withholding it from Spotify is a mistake. And maybe back in the day it was easier to sell albums with gated windows however today it is all about access.

In the end, Evergrey have released a stunning album. The “WHY” factor is there. By continuing the band when there wasn’t sufficient reason for doing so has inspired and mobilised the fans to see the journey out with them.

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A to Z of Making It, Music, My Stories, Stupidity

Band Harmony: Is There Such A Thing?

Who remembers watching interviews or reading interviews from their favourite bands about how much the band members love each other and all of that other rubbish about how great they are for the band.

The cold hard truth is this. Bands/artists want to show a solidarity, a unity.

They don’t want people and fans of the band to see weaknesses, so they try their best to make it look like everything appears fine on the surface.

However underneath it is a different story.

Every biography I have read, from “The Dirt” about Motley Crue, to “Enter Night” about Metallica, to “Lifting Shadows” about Dream Theater, to “Face The Music” about Kiss or to Dave Mustaine’s bio about his career. The same theme is prevalent throughout. The band members didn’t like each other.

No one really speaks their mind as it would cause problems in the band.

Others want to speak up and do more, however since a band member has already taken on that responsibility they step down as they don’t want to step on any toes.

Others want to have their songs included, however they keep on getting rejected or changed until the song loses it’s soul.

So they hold their tongue until it gets to a stage where they can’t anymore and all hell breaks loose.

Look at a few bands that are doing the circuit today and there is a pretty good chance that they do not have the original members in there.

Volbeat – holding on to lead guitarists proved problematic.

Five Finger Death Punch – holding on to bass players and lead guitar players proved problematic.

In This Moment – holding on to bass players, guitar players and drummers proved problematic.

Shinedown – holding on to bass players and lead guitar players proved problematic.

Dream Theater – where do you start. Singer changers after one album, three different keyboardists and a drummer change.

Trivium – changed drummers.

Evergrey – only Tom Englund is the original member.

Machine Head – only Robb Flynn is the original member.

When a record label signs an artist/band, they want to know that their newest signing/s are committed to the cause.

Want some advice.

Sacrifice everything. If you are in a band that means you are only as good as your weakest link. If the other band members don’t have the same committment, then they need to be sacrificed or you need to sacrifice yourself from the band.

If you don’t sacrifice everything then it is just a hobby.

Want to know about sacrifice. About change.

Look at Marty Friedman. Megadeth is on a high, selling platinum records (we’ll excuse the “Risk” album) and Marty Friedman leaves. As a fan of Megadeth and a fan of Marty Friedman’s solo work, I didn’t want it to happen.

Friedman reinvented himself by describing it as the best decision he has ever made, because, he was looking at the music that was making up the Top 10 in Japan and he liked it. Then he compared it to the music that was making up the Top 10 in America and as a musician he felt that Japan was the scene that he should be in.

It takes guts.

I can’t say I was a fan of the music he did while in Japan, however a musician needs to follow their muse. And that is what Marty Friedman did.

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A to Z of Making It, Copyright, Influenced, Music, My Stories, Stupidity, Treating Fans Like Shit

Shifting Thoughts with Evergrey, Dream Theater and Five Finger Death Punch – Are Corporate Deals the New Music Business?

The internet is flush with information about artists needing to do what is valuable to them. However what is valuable to them doesn’t always mean that it is valuable to everyone else.

So artists are always going back to square one. This is when artists will start to compromise their artistic vision and produce cookie cutter crap. However what an artist should be doing is to keep on writing. In the end, that valuable song will be written and it will translate to your audience. This is when the thing that you love to do, translates to an audience that loves what you do.

Evergrey is a Swedish progressive metal band. They are eight albums in so far. Their first album The Dark Discovery came out in 1998 and the most recent one Glorious Collision came out in 2011. The mainstay of the band is guitarist/vocalist Tom Englund, who also functions as the main songwriter in the band. Around him, band members come and go, with the most recent change happening in 2010.

Englund is remaining true to his artistic vision. He is not compromising on it and he is not changing his vision to chase any current trends. Drummer Jonas Ekdahl and guitarist Henrik Danhage left Evergrey in 2010 to form a metal core outfit called Death Destruction with the lead singer from another Swedish band called Dead By April. Chasing trends.

It all comes down to what the artist wants to achieve from their career. Englund is all about the art and to me it seems like he is happy with the level of success he has. Would he like to be bigger? I am sure the answer would be YES to that, however would he complain about his lot in life. I think not. Englund is doing the thing that he loves to do and he has found an audience that loves what he does.

Bands like Coheed and Cambria, Digital Summer and Protest The Hero all get it.

Digital Summer is all fan funded. They have been around since 2006. They have toured strategically since inception as all the band members hold down full time jobs. They are three albums and one EP in so far and based on their business model, they will be around for a long time.

Protest The Hero is also fan funded. Their recent Indiegogo campaign more than tripled their goal (and YES I am one of those fans that donated). They have even rewarded the super fans that have shared the contribution link and gotten other people to contribute with additional perks.

Coheed and Cambria are a very fan centric band. The way they have packaged The Afterman releases with the digital downloads available on the day of release, along with demos and back stories of each song, as well as an 80 odd page hard cover book is just brilliant. They did it their way and with a price that was just right.

Dream Theater is one band that is sitting on the fringe here. They are still doing it the old way as they know their fan base will lap up the new self-titled album. Their recent co-promotion with mainstream entity USA Today to launch their new single The Enemy Within is just another corporate deal in the same vein as Jay Z partnering with Samsung.

USA Today offer a certain amount of dollars so that they are the exclusive and first on line website to premier the new song. By doing this, Dream Theater, their label, their manager and whoever else has a stake in the band will get paid up front and USA Today will get traffic to their website which they can then use to get a higher ad revenue from their advertisers’.

Before all the DT Forum Elitists start jumping up in arms and start calling me an idiot, every band is entitled to earn money in any way they see fit. This is no different to Dire Straits and Phillips teaming up in the Eighties, to push the new CD format onto consumers. If that what Dream Theater’s business model needs them to do, good on them. In the end the fans will decide the fate of the band, as they have done for every band that came before and that will come after.

Five Finger Death Punch did something similar were they teamed/partnered with Loudwire to produce a track by track webisode series. The Five Finger Death Punch co-promotion was super cool as it focused on delivering back stories to each of the songs. As a fan, it is those little extra details that I really like. That could be the reason why Five Finger Death Punch have reached Gold status with each album release. Those little things, like a track by track webisode.

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