Copyright, Music, My Stories, Piracy, Stupidity

So Many Different Arguments Over One Word

Copyright like streaming is an argument that is loaded with emotion instead of facts.

Copyright supporters will argue that copyright is tied to creativity while culture supporters will argue that copyright makes culture disappear and the Public Domain supporters will argue that Copyright has been hijacked by corporations that seek to lock up culture in order to preserve profits. On top of all that you also have the PIRACY argument which in a nutshell is really copyright infringement and finally you have the issue when songs start to sound similar, the songwriters go to war with each other over plagiarism, which somehow gets linked back to the copyright.

So many different arguments over one word. COPYRIGHT.

What is true is that Copyright is MEANT to be the piece of legislation that encourages creativity. However, copyright as it currently stands does everything in its power to oppose creativity.

In a nutshell all humans create and we do that without any thoughts of copyright. We don’t wake up in the morning and say, “Gee, thanks to Copyright, I can now create”. We wake up, with an idea in our heads and we get to work on fleshing it out, be it a story or a song or a script or a play or a piece of art.

And that is how it is has always been. Humans create because they want to.

“We always say that the copyright system supports creativity and artists. But copyright’s foundation is about the allocation of economic rights that are bought and sold. It’s a system that’s built on money.”

That is what copyright is today, a monopoly system controlled by corporations and the argument that these corporations push forward with is that “stronger copyright is needed to encourage creativity”. That is why so many works are locked up by these organisations that control the copyrights. That is why they get laws retroactively passed to stop works from falling into the Public Domain.

The whole British Invasion happened because those artists built on the works of the artists that came before them. By doing so, a whole cultural movement happened and the world as it was known changed forever.

Did you know that Sony (who is one of the Corporations that scream for stronger copyright) is now getting sued by musicians for using 10 to 15 seconds of their music without a proper license in “The Interview”.

But with everything that involves money, Sony will pay up to make it go away and then claim it back on their various insurances for the mistakes. But the point is, it shows that everyone infringes on Copyright all the time. It could be intentional or unintentional.

And this happens a lot because copyright is broken. If you need further proof that the true purpose of copyright has been hijacked, then look no further than the various biopics that are getting made.

The Jimi Hendrix biopic does not have any original Hendrix music. The Bon Scott biopic is going down the same boat. For both of these, the heirs of the artists used copyright as blackmail to get the biopic creators to change their story because they didn’t like the way the creators depicted the musical heroes. Very similar to how Judas Priest pulled out of the Rock Star movie when they didn’t like the way the script was heading. By pulling out as consultants they also refused to license their music as well.

We also have a new film about Martin Luther King that has his heirs refusing to allow the filmmakers to use his speech. However in this instance, the heirs didn’t count on the filmmaker being so savvy. What the filmmaker did was create a derivative version of the speech that has the same effect but uses totally different words.

And the reason why the heirs refused permission is money. King’s heirs want as much as they can get for it and Copyright law allows them to do it. What we have here is an Estate that contributes nothing creatively however they do their best at stopping other creations from happening unless they get paid. So can someone please tell me how Copyright is promoting creativity in this instance?

The deeper issue here is that Copyright lasts way too long. The speeches occurred over 50 years ago and Copyright was not designed to provide an income to the heirs of the creator.

Copyright was always meant to provide an income to the creator themselves which very often was not the case. George Clinton the grandfather of funk was in a lengthy court battle with Bridgeport Music who owned the rights of his most popular songs. John Fogerty got sued by his ex-label boss from the CCR days. Both of those artists signed deals without fully understanding what they signed away. And guess what. They still kept on creating regardless of how they were getting blindsided and shafted by the creative accounting of the record labels.

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Random Thoughts

The Grammy nominations are out and as usual the metal category reads like a comedy. Why even bother, no one cares. The Grammy’s are as relevant as the sales metric. Maybe next year they will be renamed into the Streammy’s and some magic formula will be used to find nominations.

What is it about people or organisations sense of entitlement these days?

Consumers of music are finally given a choice (legally and illegally) on how to consume their music and all the middlemen come out screaming for the Governments or the courts to write new laws or set precedents that protect their business models. In the current case, you have the publishers BMG Rights Management and Round Hill Music via copyright troll “Rightscorp” using a 1998 law to compel ISPs to support its pre-internet business model. These organisations think that shaking down people is the way forward.

Sort of like Billboard. Seriously, what kind of fucked up maths goes into their charts. Hello, look at everything that is successful and you will see one common theme. They all kept it SIMPLE. Steve Jobs knew it. Daniel Ek knows it. Sean Fanning knows it. Mark Zuckerberg knows it. However, the people at Billboard have no idea. Someone, decided that 1,500 streams of any song equals an album sale. WTF. How does the stream count of any song reflect the influence (if any) of an album?

It’s good that Billboard is focusing on what people are listening to however it is bad that they are trying to recreate that listening metric to show a fake album purchase. Buying an album does not mean one listens to it, oftentimes people only listen to the hit. Report that.

The charts are there to purely satisfy the recording industry. It was never about the consumer. The recording industry and their press outlets all want to “high-five” each other on the number ones. And then what. 99% of the classic albums never got to Number 1. “Back In Black” from AC/DC never reached Number 1 in the U.S. “Led Zeppelin IV” never got to Number 1 in the U.S. “Master Of Puppets” from Metallica never reached Number 1.

I get it. Change is inevitable. For all the talk about monies, and what are those “poor start-up independent bands going to do” in the current free music industry it’s funny to see that more indie/self-funded music is being made now than ever before. Do you think the new breed of musicians are sad because recording studios or CD plants have closed?

Of course not.

While the recording industry promotes what it has lost, it fails to see what fans of music have gained. And by those fans gaining , the recording industry gains.

In Australia, the Government posted all of the individual submissions to the Australian Government’s Piracy Discussion Paper online and one of them caught my attention.

“I have spent a lot of time and money on my song to be mastered and distributed through CDBABY and iTunes. In the last 4 months since my song was released there has been over 30,000 hits on Utube [sic] where someone has uploaded it. To make matters worst [sic] there is only about $80 in the bank from the sales. Can someone tell me how to stop this.”

The first thing that comes out of that rant is how misinformed the “musician” is.

First, if someone put the song up on YouTube, then they are obviously a fan. Connect with them.

Second, YouTube’s has a Content ID system. There are players out there that can assist with this. Find them.

Third, 30,000 views on YouTube means an audience. Surely that is a good thing. What steps are in place to mobilise and grow that audience?

Fourth, without YouTube, how would that artist reach 30,000 people. Of course that would be via a record label. Which means gatekeepers and the chance of not being signed.

Final point, no one is rushing out to buy CD’s again or mp3’s.

Another that got my attention was the following;

“I am a writer so I want copyright to be protected to protect my livelihood.”

It’s hard to believe that people are in an industry without fully understanding why Copyright came into being. In a nutshell, Copyright was always about promoting the progress of society by returning works into the public domain once their copyright expired. Once upon a time, it did and it worked brilliantly and now (since about the Seventies), not so much as Copyright got twisted into what it is now.

Copyright was never about having people’s livelihoods depending on it.

Also there is no evidence that stopping copyright infringement leads to more purchases of music, movies or books.

After reading through a bit more of the submissions, I was dismayed at some of the words used like STEALING and THEFT.

It’s COPYRIGHT INFRINGEMENT.

No one has stolen nothing. iTunes still has the song for sale, Spotify still has the song for streaming, YouTube has multiple copies of the song for viewing. Amazon still has the book for sale in both hardcover and e-book format.

What the people have done is COPY the work.

It’s not that hard to understand, however people need to do the research to educate themselves.

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Copyright, Music, My Stories, Piracy

The Poor Middlemen

Most people think that copyright is a property right however it isn’t. Copyright is a government granted monopoly. The government via legislation creates these monopolies on music, movies, photographs and books as an “incentive” for creators to create more. Then all the middlemen step in and start make money that way.

That is how the record labels made money.

That is how managers made money.

That is how sheet music sellers and music publishers made money.

That is how record stores made money.

Every time the copyright industry is faced with competition, they start mobilising the lawyers. If they cannot sue, they then start lobbying hard to get laws passed so they can sue. If they cannot get federal laws passed to suit their obsolete business models, they then organise secret treaties/pacts which force all governments to pass the laws they want.

At no point does the copyright industry ever say to itself, that they should compete. Their “solution” to legal competition is to either make the competition illegal or organise a new fee that needs to be paid for the new technology.

All the middlemen do is live off what the government grants them. They never create. They never innovate. They merely take their cut. When their cut gets too small, they blame everyone but themselves. They even go as far as to sue their own customers or demand to have them kicked off the internet. As if that would magically make them start paying the old tolls again.

There was a story doing the rounds here in Australia about how piracy is killing the film industry. In the article the film maker is supportive of the Australian government’s new proposals, that would hold the ISP’s responsible for copyright infringement.

It is the usual rhetoric, that each illegal download is a lost sale/movie ticket. Just say if the movie was available for streaming at the same time as it’s movie cinematic release? Guess that thought didn’t cross the mind of anyone. What copyright infringement highlights is a gap in the business model of the people behind the movies.

It is the usual view that if someone spent money to make something and it doesn’t make any money then the government needs to step in and protect them. What about all of the developers and inventors that tried and failed. Did the government step in and protect them with legislation?

Do you want to know why Marvel movies or other comic book/graphic novels are big ticket items today? It’s because of sharing, copyright infringement and the second hand book market. You have more and more people exposed to a product, it is highly likely that a connection will be made.

Do you want to know why Iron Maiden plays sold out shows to manic fans in Central and South America without even selling a large number of albums? Yep, piracy.

How do you think Metallica got so large in China that they got the chance to play a few sold out shows there? Surely it must have been sales of CD’s.

What the copyright industries want is the governments to pass legislation that would eliminate the motivation for rights holders to make their content available cheaply and discourage them from investing in more innovative ways to distribute movies and TV shows.

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A to Z of Making It, Music, My Stories

Everyone Is Building Their Business On The Backs Of Artists

So all the news outlets are glossing over the 1.3 million sales of the new Taylor Swift album. As is the norm everyone in the mainstream media is trumping up the irrelevant and they are totally ignorant to the reality that exists in the music business. The reality is that more and more people are using streaming services.

So where do all of the profits go to from the 1.3 million sales. There is a common viewpoint put forward by the record labels that the music industry (which is funny how they refer to the recording industry as the music industry) is in dire straits. They blame piracy. The artists blame streaming services even though Spotify pays 70% of every dollar they get to the record labels and the music publishers. Pandora pays about 55% to 60% of every dollar they get to the record labels and the publishers.

In music, the deals between record labels and artists have two levels; a) a royalty percentage for recorded music that is sold like a CD, a VINYL album or a digital download and b) a different percentage for music that is licensed for use in a film, and other types of promotions like commercials, sporting events and so forth.

Different artists have different deals. Imagine being an artist, and the retailers get 30% of your music while the record labels keep more than 80% of the money they receive.

In the digital world, many artists like Enimen and Dave Coverdale have successfully argued that digital services are being licensed by labels and thus the licensed royalty amount should apply. Def Leppard couldn’t agree with their label and that is why their output is not on digital services. However we have current forgeries that the Def Leppard band re-recorded.

Retailers have built their business on the backs of artists. The record labels have built their business on the backs of artists. The live tour promoters have built their businesses on the backs of artists. The music publishers/rights organisations have built their business on the backs of artists. Radio has built its business on the backs of artists. It looks like everyone is building their business on the backs of artists except the artists themselves.

And how does all of this tie in to what fans of music want.

A digital music study that came out of the Nordic countries is being forgotten at this moment in time. For the uninitiated, the Nordic countries Denmark, Sweden, Norway and Finland are the earliest adopters of streaming services in a mainstream way and their growth of their recording industry is seen as a model for the rest of the world to follow.

So what we have is Spotify who has an estimated 7 million users in Denmark, Norway, Finland and Sweden. This is about 18% of Spotify’s worldwide reach. The takeaway is that 78% of Nordic Internet users are digital music consumers (an estimated 13.8 million), having used services such as YouTube, Spotify, Wimp or iTunes for accessing music content. Of those 78%, 20% said they had paid for some form of digital music, either downloads or streaming. YouTube was the most popular.

Fans of music like to listen to music for free and with each generation growing up this is more prevalent. However all of those organisations that built their businesses on the backs of music sales don’t like it. Got to give it to the technology retailers for adapting to an ever-changing marketplace. iTunes downloads are down however Apple are preparing for it with their own streaming service. Spotify is now offering one family account, which makes total sense, so expect Spotify’s premium user base to rise.

It’s a brave new fragmented world and it will be for a few more years, until streaming services in the large North American markets take a real foothold. Then watch out for a new battle to begin between artist and record label for unpaid monies.

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit, Unsung Heroes

THE CCC!! Capitalist Copyright Crap And How The New Breed Of Artist Will End Up Making More Than The Old Breed Of Artist

We live in a capitalist society. The wealthy dominate us and anyone who gets in the way gets their dues. Don’t believe me, then tell my why copyright laws are at their most protective.

Once upon a time in a galaxy far far away, the copyright length was set at 14 years with an option to renew it for another 14 years after which the work falls into the public domain. This was enough incentive for the people of that era to enjoy the profits from sales of their works and be encouraged to write more. What was made clear back then was that the ultimate beneficiary in all of this was the public. Then copyright was expanded to 42 years, then 56 years, then life plus 50 years and now it is life plus 70 years. Throughout all of the copyright term extensions, each passing was heavily supported by the ones that held the power, like book publishers, film studios and record labels.

“I worked half of my life for free. I didn’t really think about that one way or the other, until the masters of the record industry kept complaining that I wasn’t making them any money…. As I learned when I hit 30 +, and realized I was penniless, and almost unable to get my music released, music had become an industrial art and it was the people who excelled at the industry who got to make the art. I had to sell most of my future rights to keep making records to keep going.”
Iggy Pop – John Peel Lecture 2014

So what went wrong with copyright.

MONEY is what went wrong.

When people in the recording/entertainment business got very rich for doing absolutely nothing, they decided that they needed to pay their local politician a visit, send them some money and get laws enacted that helped to protect their monopolistic business models.

Don’t you just love how the powerful lobby groups like the RIAA and their stooges talk about “piracy” and how “piracy corroded the livelihoods of musicians who put blood, sweat and tears in creating those works”.

Don’t you just love how they seem to forget how the labels employed creative accounting to ensure that almost no album ever recouped.

And isn’t it funny how the RIAA and their stooges don’t want to talk about the antiquated recording contracts that the labels still get artists to sign. Maybe back in the day it was okay for record companies to keep 80% of the revenues as it was a costly exercise to produce, distribute and promote their fledgling talent’s works. But in 2014, especially with all of the different ways that music is monetized, aren’t these old contracts really out of touch with the real world.

So while the old breed of artists like the top 1% who accounted for at least 80% of the recording business revenue bemoan the new recording industry, the new modern breed of artists understand that online music is essentially a promotional vehicle for live performances. I also predict that these modern breed of artists will end up making more money than their heroes.

I seriously believe bands like Avenged Sevenfold, Shinedown, Five Finger Death Punch, Volbeat, In This Moment, Halestorm and so on, will make more money in the long run than Metallica, Motley Crue, Kiss and so on.

Why?

The new breeds have leaner organisations than their counterparts and they are more knowledgeable than their counterparts.

What I mean by this is that the new breed of artists don’t have to deal with expensive recording budgets like the artists of old. They don’t have to deal with distribution and breakage costs like the artists of old. They have a better understanding of economics and accounting principles. The new breed is more diversified. Their business is not all about recording and touring. They are branching out into different industries and they are finding interesting and innovating ways to connect with their audiences.

So watch out for the new breeds.

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Copyright, Music, My Stories, Stupidity

I Wanna Be Sedated

“Nothin’ to do and nowhere to go I wanna be sedated”

My youngest son had a big spew last Wednesday night. Then from Thursday to Monday he was running a temperature as a chronic barking cough was developing. Children’s Panadol was ineffective and on Sunday we reverted to children’s version of Nurofen. Finally by Monday afternoon we had his temperature under control.

By Sunday my middle son had also developed a cough that was nasty and by yesterday afternoon I too had an uncomfortable cough.

Now add to that mix the fact that my wife has been ill in some form or another for the last eight weeks. Furthermore I also have my wife’s parents living with us while they build their house and they have been ill much in the same way my wife has and it was no wonder that my eldest son said that our house is like a hospital ward.

So at the moment I have antibiotics for my youngest son, my middle son and for myself. My wife called and said that she will be going to the Doctors as well.

“They call us kings, then watch us fall down broken”

I can’t deal with illnesses that go on for this long. It stresses me to death. I already take three lots of tablets for hypertension. I feel broken and depressed. I just laid my youngest one to bed after a twenty minute cough attack. I feel exhausted. What kind of superhero king am I?

“Wine is fine, but whiskey’s quicker”

It’s easy to do but what about the morning after. I have to be there for my children. Actually the “Suicide Solution” lyric is from Bob Daisley but no one will remember that in the future as history is always written by the ones who have power. Sort of like how the current Bon Scott biopic was threatened with copyright infringement as AC/DC and the Bon Scott estate didn’t like the fact that they didn’t have control over it. Much in the same way as the Jimi Hendrix biopic. There is a saying that the ones that control the narrative are the ones that control people’s minds. And that is so true and evident in the times of today.

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Copyright, Music, Stupidity, Treating Fans Like Shit

Hendrix And The Madness Of Copyright

There is a new Jimi Hendrix Biopic called Jimi: All Is By My Side out and for anyone that has seen it, you will notice that the movie is missing Jimi Hendrix’s original music. So the story goes something like this. The Jimi Hendrix Estate denied all attempts to license the music unless they had control over the story line of the movie. The producers felt that this would not gel well with their vision  so what the public has is a movie where the actor who plays Hendrix is performing cover songs of other bands.

This is ridiculous because in case anyone has been living under a rock, Jimi Hendrix has been dead for 44 years. Based on retroactive copyright terms his music will never even enter the public domain in our lifetime.

It’s worth noting that when Jimi Hendrix created his original works in the Sixties he did it under the agreement that he will have a copyright on those songs for 55 years during his lifetime. However, the corporations have ensured that agreement got retroactively changed to be life plus 70/90 years (depending on which country you reside in). It is also worth noting that a lot of his original compositions were influenced heavily by blues compositions from 20 to 30 years prior to the 60’s who already had their copyrights expire. That is why Hendirx flourished and that is why the British Invasion flourished. They built of works that had entered the public domain. That is how culture thrives, by building on what came before.

Copyright was always meant to be a deal between the creator and the public. “We (the public) will give you (the creator) exclusive rights and related legal rights for a limited time to your works, so that you have an incentive to create more, but in exchange once that limited time has passed the rights to your creations go to the public so that people can build on what you’ve created”. Copyright was never designed to a welfare system for heirs and ‘estates’ like actual property or a product to be monopolised by greedy corporations.

Any copyright term lasting past death is excessive and at that point it’s time for the public to receive their half of the deal.

I have heard the argument that a lot of Hendrix’s fans, family and friends are not happy about the way he is portrayed in the movie. My answer is so what. If you look at the history of biopics based on musical heroes like Jim Morrison or Johnny Cash, I am sure that fans, family and friends of those people would not have been happy about how those artists have been portrayed in movies. But that’s not the point of copyright. It’s not a right to block or censor representations the creator doesn’t like. In this case the Hendrix Estate was trying to use copyright to block a version of events that the family did not approve of.

Of course, the Hendrix estate might be making their own biopic or documentary on Jimi’s life and I am sure that they will portray Jimi in the most favorable light possible. Sort of like re-writing history from a certain point of view. However that is why other stories like “All Is By My Side” should be told and that is why copyright should not be used to censor those stories.

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A to Z of Making It, Alternate Reality, Copyright, Music, My Stories, Piracy, Stupidity

Some Music Business Truths

Music Is Not Free

Look at the complex math that goes on here. The recording and publishing industries get a yearly license fee from the tech companies like Pandora, Spotify, Amazon, iTunes, Google and so on to have their music collections on the products that the tech companies offer.

Then the recording and publishing industries (via the music fan) get paid 70% for a download and 70% in royalty payments from a stream/view.

So with so much money trading between people how can people say that music is free.

How come no one is saying that APPS are free. We are all using a plethora of apps every day, and 99.9% of them are free. If anything we expect them to be free. And has that stopped people from creating new apps.

We Don’t Need Stronger Copyright Regulations To Encourage People To Create

Back in 1999, the RIAA said that Napster and piracy would stop people from creating new music because they would have no incentive to make music anymore. Then by 2005, the same argument shifted to Copyright Reform. The recording industry argued that copyright needed stronger enforcement provisions and no due process because if that didn’t happen no new music would be created.

Well guess what.

Just the opposite has happened.

More people are making more music than ever before. What we do need is for the Public Domain to be replenished again with music.

The CD

Apple has phased out the CD/DVD drive from their computers which means the CD be another niche product in the same way that vinyl is. For collectors only, because it turns out that the majority of music lovers just wanted access to music. It was never about ownership.

The MP3

It was a by-product of the CD. As the tech got better, the quality got better. Now it will become a by-product of streaming.

Streaming plus MP3

Putting my Nostradamus hat on, I predict that the streaming services will begin to offer MP3 downloads as part of a super-premium package. At the moment 45% of people still like to buy mp3’s. 45% of a three hundred million population in the US is a lot of people.

Anyone seen the adoption curve. It’s basically a bell curve that shows that 2.5% of people are innovators, 13.5% are early adopters, 34% are early majority, 34% are late majority and 16% are laggards. So in relation to streaming, it is safe to say that we are in the early majority phase right now. So if you are an artist or a record label or a tech company, how do you get the 50% plus of the late majority and the laggards to commit earlier. Offer them a product that meets their needs.

Record Labels

Still the best way to get your music heard as they have the money and the contacts. But they are still doing it wrong. They believe that a blitzkrieg publicity campaign will ensure success. The more we’re beaten over the head with something, the less likely we are to check it out.

Music Press

Save your money and don’t take the easy way out. Promote yourself personally. Work with people. Talk to people. There are no short cuts. In today’s world, the music press has never broken a band to the masses. The band has broken themselves with their music. If you make it great they will come.

Technology And Music

Fans of music want to listen to old songs however we have no desire to use an old computer like a Commodore 64 or an Amiga 500. However if both industries want to stay relevant they need to innovate and create something new and great on a regular basis. If you don’t you will be like Gene Simmons, slowly fading in the rear-view mirror and screaming to anyone who cares about the old gatekeeping model to return.

Concerts

Streaming concerts will never work as people still want to be there for the experience even though the sound quality might be terrible. As for the price of tickets, the acts are to blame. The prices I have paid range from $50 to $250 a ticket over the last two years. Guess who charged $250 a ticket. Yep it was the big acts from the Seventies and Eighties. Kiss, Motley Crue and Bon Jovi charged that.

Bands like Avenged Sevenfold, Trivium, In Flames, Five Finger Death Punch, Richie Sambora, Coheed and Cambria all charged around the $70 to $80 mark while Protest The Hero charged $50.

Know Your Fans

Great artists have made a living long before the advent of the phonograph and the recording industry. It’s because of patronage. Loyal fans will buy your super deluxe packaging, they will view your YouTube videos, they will stream your music on Spotify and they will spread the word for you. Do you know who they are? If you don’t then you are leaving money on the table.

Success And A Career

The odds of success are really low. So what can you do differently? You need to be determined as the bar is set really high. You have to be committed to the cause and honest. If you want a career you need to always pick up a new generation of people to discover you.

You want to know an upside to music piracy. Just have a look at all of the Classic Rock acts from the Seventies, Eighties and even Nineties doing big business on the live circuit and they are making way more money now than what they made at the peak of the fame when recording sales set the benchmark.

Def Leppard, Motley Crue, Twisted Sister, Slash, Evergrey, Europe, Whitesnake, Stryper, Machine Head, Dream Theater and Tesla have been seeing for the last decade, younger and younger people coming to their shows. They sing along and know all of the words. The audience base needs to be replenishment if you want a career.

And you need to have an opinion, which is hard to have in a society that is focused on being liked. However life is short and you have one voice. Use it.

Teaching

Imagine your favourite artist as your teacher. The personal interaction is what makes a difference. Playing a big show is one thing however teaching has a greater impact. You are giving someone more than just a good time, you’re helping someone grow, hopefully to the point that they will do the same for others.

And I am  not talking about guitar clinics or drum clinics. I am talking about being an actual music teacher on your time off. It could be a six to eight week course in the city you live in. Eight 30 minute lessons per day might seem like a waste of time to you but to someone else it could be a lifetime changing experience. So what are you waiting for, make the connection.

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Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Attention, Affluence, Dominance and The Artist Is Somewhere There In Between. BUT WHY.

It irks me when a person that you are having an email conversation with CC’s in other people who really don’t need to be CC’d. Instead of coming back to the person they are originally communicating with on the email they reply back and CC a few more extra people in. It is like they are broadcasting something to someone. Maybe they want to CC in a Manager to show how great they are and how terrible I am. Maybe they just want to make me look bad. I do it as well however when I do CC in an extra person I tell the person that I am responding to why I am CC in that extra person in. I also tell the person that I is CC’d in why they are included with a question that seeks their point of view.

Maybe we all just want some attention. It seems we are all fighting for attention these days.

Guess how many people know who Kim Dotcom is?

According to the MPAA and the RIAA, he is the greatest money launderer the world has ever seen. They convinced the police force to send their SWAT teams to break down his door and arrest him in the early hours. And the funny thing is that he is virtually unknown to ordinary people. Even his companies MegaUpload and Mega are not known brands to a large portion of people. So how can this great criminal mastermind remain undetected to most ordinary people. Hell, I was in Eastern Europe and all the people who I spoke to didn’t even know who Kim Dotcom was.

This goes to show how the entertainment industries like the MPAA and the RIAA have used affluence to hijack proper due process in the courts. And that affluence doesn’t stop there. It is used to hijack many debates especially when it comes to legislation around copyright. It is unfortunate that the music industry as a whole seems to be interested in protecting their business models, dominance and control.

The biggest issue today is attention.

The record labels still believe that their affluence and their publicity campaigns will get people’s attention. But that is old school thinking. Real attention grows over time.

And attention is just part of the equation.

How do we compensate the artist themselves or the songwriters that wrote the song once they have received our attention. The Copyrights of the artists are held by the labels. The labels purchase these copyrights for a value that is far less than what they are worth. And that is a big problem between artist and label. Because the record label is using the copyrights that they have amassed over 80 years of dominance as bargaining chips in licensing deals.

Spotify pays the labels a license so that Spotify can have their music on the service. In addition Spotify also pays the labels when songs are streamed. Plus Spotify pays any profits it makes to its part owners. In the case of the US market, Spotify is partly owned by the labels. And all of this was possible because the labels amassed an arsenal of songs from the artists they signed. Did the artists receive any compensation in these corporate deals?

The environment that musicians operate in is changing all the time, and with that comes a requirement to be flexible and forward-thinking in their approach. In addition the expectations of musical fans about how they access music and how they wish to be serviced has changed dramatically over the past fifteen years. And the ones that are investing in innovation are the technological companies. The Record Labels did nothing except litigate. The artists just waited to see what transpired instead of thinking and planning their own innovation.

If you want to grow and prosper as an artist you need to be thinking ahead all the time. Not only do you need to keep pace with your fans’ expectations, but you also need to position yourself to identify and make the most of the opportunities when they arise.

Focus on “WHY” you create music rather than simply focusing on ‘WHAT’ music you deliver. This is an important message. The why is the message that your fans would connect with and follow. It is your vision. Your belief.

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Copyright, Music, My Stories, Piracy

Who Made APRA/AMCOS Gods On Piracy?

What kind of world do we live in where a royalties collection agency that has a business model based on copyright thinks that it has a right to have a say about what kind of legislation should be written. Talk about business model protectionism. Talk about a conflict of interest.

APRA/AMCOS which is a royalties collection agency in Australia is asking the government for harsher and stricter laws for people who download music. And they asked sent emails out to artists that have songs registered with them asking us to make sure our voice is heard. Basically it was a call to arms to toe the same line as them. Well, I don’t want people who download music to be litigated. I don’t want the government to write laws to protect crap business models. Because the truth of the matter is this. The APRA/AMCOS business model is based on copyright.

Now with streaming winning on all fronts and the purchases of MP3’s and CD’s drying up, APRA/AMCOS is financially challenged. And they don’t know what to do. So they hijack the Copyright debate. Copyright was always about getting works into the public domain after a reasonable period of time. And organisations like APRA/AMCOS have twisted the debate to make it all about money.

If the music world embraced what Napster offered back in 1999 well, a different conversation would be happening right now. But they didn’t and music piracy just kept on growing.

But online music piracy is declining. The war is over. Streaming has won. Each year more and more people take up legal streaming services. The money pie to split up will only get bigger as the services get bigger. It’s simple economics. But the corporations of old don’t look towards the future. They look towards RIGHT NOW. How do they get paid right now?

Spotify says music piracy in Australia is on the way down. The corporations that have business models based on copyright say the opposite. What is known is that hard-core pirates will always remain. And that is nothing new. They have always remained. Even in the pre-Napster days people pirated.

Artists say that Spotify and Pandora don’t give them a fair share of money. Spotify says they do pay the rightsholders. In 99% of cases the rightsholders are the record labels and the publishing corporations. And it those entities that are not filtering the money back to the artists.

Seen any record label scream up and down that Spotify is not paying.

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