Category Archives: My Stories

My Stories, Stupidity

Doctor Doctor – Surely You Can’t Be Serious

I hate it when my kids get sick. My little guy is all congested. A blocked nose leads to an irritated throat, which then leads to an irritating cough. All of those symptoms then leads to a temperature and the dreaded visit to a Doctor.

So after work; my wife called the Doctors office. You see, we are in the process of switching Doctors as our current GP is past 80 and only works between 8.30am to 12pm. Obviously these hours do not suit us anymore. So we are trying to find a new GP and we believed that we found one, however she works in a very busy medical centre with lots of other doctors and she works by appointment.

Anyway, my wife called the office of that medical centre and asked to make an appointment to see the Doctor that we prefer. The receptionist tells my wife that our preferred Doctor is booked out until next week.

So my wife asks the receptionist, what are parents like us meant to do when our child is sick and we need to see the doctor ASAP?

The receptionist states that there are other doctors at the centre that could see us in the afternoon for the next day. Seriously, we have to wait another 24 hours before we get a chance to see a Doctor. Regardless of how we feel about it, we take the appointment for 4.45pm the next day, to see a Doctor that we do not prefer.

My little guy is a little pain in the ass when it comes to Doctors. He hates the doctor, hates the check up, hates taking Panadol, hates taking his antibiotics and he hates wet rags. Basically anything that could make him better or assist him, he kicks and screams his way through. It’s a dead set painful process for all involved.

So the next day rolls around and the same medical centre calls my wife and tells her that the Doctor we do not prefer, however we are meant to see has called in sick. To top it all off, they are not sure if they can fit us in anymore. They will have a look and get back to us.

I am thinking, this can’t be happening. Not in Australia. Surely we are better than that. However, when money trumps medical care, anything can happen. Just recently, the newspapers reported doctors who bulk billed the government for seeing more than 80 patients in a day. Seriously, 80 patients in a day. And a day for those doctors involves 3 hours from 9am to 12pm and another 3 hours from 3pm to 6pm. So in 6 hours, they saw 80 patients. Yeah right. What a dead set rort?

Anyway, we start calling other places and we get a slot to see a Doctor at 7.30pm at another medical centre just up the road. We call back the original medical centre to tell them to not bother looking for a replacement doctor for our 4.45pm appointment and they start giving us a hard time. Are they serious?

And then I started thinking of the movie Flying High.

Ted Striker: Surely you can’t be serious.
Rumack: I am serious… and don’t call me Shirley.

And I had a laugh.

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A to Z of Making It, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

The World According to Nikki Sixx

“When you spend nine months working on an album, all the work that goes into it and recording it, mixing it, mastering it, then you release it and it falls on deaf ears.”

“I’d rather work on two songs under that plan (exploring the idea of placing their songs in films, or signing sponsorships deals through integrated marketing with other types of companies that want to use their song specifically to reach tens of millions of people) than do eleven songs that only reach 100,000 people.”

Nikki Sixx from Motley Crue said the above in a recent interview.

The album format is dead and buried. People just don’t have the time to sit down and play an album from start to finish over and over again anymore, especially when there is so much other content out there to consume.

So what is this telling us. It all depends on which side of the argument you sit.

The record labels and the RIAA will say that this is what happens when people pirate/copyright infringe. They will call for stronger copyright enforcement.

Sociologist would say that sales of recorded music have declined due to the rise of other desirables, like apps and gaming in general. Look at the sales of the “Halo” games series by Microsoft. “Halo 4” made $220 million in 24 hours. Overall, the whole series has grossed over $3.4 billion. Have any rock bands reached that many people?

“Angry Birds” caused an app sensation in 2009, “Candy Crush” caused a bigger credit card sensation in 2013 due to its innovative in-app purchase system. What about the recent free game “Fluffy Bird”? It was free and it got downloaded 50 million times. Then the creator just pulled it.

Fans of music will still listen to music, however music now has to play on a crowded field compared to the Eighties. We had music on terrestrial radio, LP’s, CD’s and Cassettes. The profit margins on these items were huge for the record labels.

In 2014, we have music on LP’s, CD’s, on iTunes, on streaming sites, on Amazon, on terrestrial radio, on internet radio, on YouTube, on various other downloading sites, both legal and illegal. The profit margins vary from high to low on the various ways we consume music.

In addition, we also have television on Free to Air, Pay TV, Internet TV. We have movies on streaming sites, at the cinemas, on pay TV channels, on DVD’s, on BluRays, on various other downloading sites, both legal and illegal. We have Games on PC’s, Consoles and Apps. We have books electronically and on paper. We have Facebook and Twitter to connect. More time is spent on these sites than listening to actual music.

Fans of Motley will say this is a product of the times. It’s a singles market. Daft Punk released an album, however it turned out that it was the song “Get Lucky” that people actually wanted. The single format works well for pop music.

However, metal and rock fans are still stuck in the album ideology.

Dream Theater released an album without a decent single and after six weeks, it’s US sale run was over. However, they are happy to do that every two years. They know that their livelihood is touring.

Protest The Hero organised distribution deals with other labels for “Volition”, however it was all for nothing, as the 8000+ hard core fans already had a digital version of the album via the Indiegogo Campaign. It’s just a shame that the perks still haven’t arrived, almost 5 months after the release date.

Other fans will say, that Motley Crue should release something worth buying and that they will buy it. Motley Crue released “Sex” in 2012. Since I am on the Motley Crue email list, it was offered as a free download for 24 hours when it first came out. I went and downloaded it. It is classic Crue and a great song to add to the set list.

James Michael from Sixx A.M. also released a single called “Learn To Hate You” in November, 2012. It only has 116,034 views on James Michael’s YouTube channel, while Motley Crue’s “Seek” has 108,038 views on their Motley Crue Vevo Channel and 449,397 views on a user channel called Lachi James.

So from reading Nikki’s views on new music, I believe now that the release of “Sex” from Motley Crue and “Learn To Hate You” from James Michael was an experiment in how can an artist release a song and reach millions of people.

How many people would have acted quickly enough to download the song as a freebie within the 24 hour window?

How many people from a certain city would have purchased the song via iTunes after hearing Motley Crue perform it on the Kiss tour while they were in that city?

How many people would have downloaded the song illegally?

How many people viewed a YouTube post of the song?

How many people streamed and shared the song?

If a band wants to monetize and have reach, they need to create and keep on creating. They need to release everything on YouTube and Spotify and iTunes all on the same day. It is better for the band to control the YouTube releases than allowing others to monetize their content.

So what is happening with Sixx A.M.?

The new album has been talked up a fair bit by Nikki via his Facebook posts. New music for them has been in the pipeline for a while. So is it because Sixx A.M is classed as a new band, radio will play them. Terrestrial radio is dead. That format is dead. The opportunities are all on line now.

I consider Nikki Sixx a musician. A musician by definition is someone who creates music. And that is what musicians do when they are hungry. It is all about the music and only the music. But, once they reach the top and start focusing on the trappings, the music part starts to fade away as the focus moves to keeping what they have attained.

Musicians took risks and stood for something. They made money, they blew money, they did drugs, they made money again. Rock stars did it their way. That is why we flocked to them. That is why we became fans. They represented an attitude, a sense of freedom that connected with us.

As a fan of Motley Crue, I am disappointed that there decision to make new music is because on money and reach. The people that want new Motley Crue music will get it. So why don’t they service those fans.

And the Final Tour. Serious. They just finished touring. Kid Rock did a tour with $20 concert tickets. His risk paid off. All his shows sold out and those $20 ticket fans got converted into Kid Rock fans. Digital sales increased. Merchandise sales increased. Streams increased. Kid Rock went on that tour without a guarantee that he will be paid. He played the game without a safety net.

However, no one is keen to follow in his lead. Everyone wants that contract from Live Nation, the cash up front, the guarantee. The artist, along with their managers, agents, enablers, handlers, the pet dog and whoever else is attached to the entourage, want the money first and to leave the onus of recouping to the promoter.

Come on Crue. Put all of your issues aside and record a decent amount of music and get it out there.

http://ultimateclassicrock.com/motley-crue-no-final-album/

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Music, My Stories

Dave Mustaine

Dave Mustaine will never have to spend another dollar on marketing. I have a Google Alert set up for Dave Mustaine, and man, what can I say, the web is a flux with Dave Mustaine news. The most recent news item doing the rounds is the booting off the band Newsted from Megadeth’s Sidewaves shows, the blame game as to who was responsible and now Megadeth cancelling their Australian tour. All of that in 7 days.

In another interview on the FasterLouder website, Mustaine is asked a lot of hard-hitting questions, especially around the recent album “Super Collider” and how it is seen as a failure. Mustaine responded by saying it debuted at No 6 on the Billboard charts, so he wouldn’t call that a failure.

So I thought I would check out the album again, because after I heard when it came out, I only liked two songs, “Kingmaker” and “Cold Sweat” their cover of the great John Sykes penned Thin Lizzy song. So how is resonating almost a year after its release. Still love “Kingmaker” and “Cold Sweat”.

“Forget To Remember” is on the radar now. Musically the song is pretty sound and the melodies are really catchy, however the lyrical theme of the song just doesn’t resonate. “Built For War” has some cool progressions in it and “Don’t Turn Your Back” has a great intro riff (the fast heavy one) but that’s about it. “Super Collider” is not a bad song, however it is too close to “Almost Honest” for me, and I didn’t really like that song either.

Going back to the comment about “coming in at Number 6, so how can people call the album a failure.” It’s important to note that the charts do not have the same meaning and influence as they once did. When someone comes up with a chart that combines sales, streaming counts, YouTube views along with the conversation occurring on social media, only then can we call the charts sensible.

And the album “Super Collider” is a failure. Megadeth should have release a single of “Kingmaker” with “Cold Sweat” as it’s B side. Let that do its rounds for a month and then hit us with another release, perfecting the other songs and writing new ones at the same time. Megadeth have always had a hard-core fan base. They are the ones that rush out and buy the album in the first week. Then once we have it, what’s next. And that is the dilemma of the recording business in 2014.

In the end, we are mainly interested in what is great and it is better to release great more frequently instead of an album every 2 years that has a couple of great tracks. It is unfortunate that a lot of artists prefer the album format because that is what people are used to.

You know the cycle, spend six months writing and recording an album, so that you can tour the world for 15 months and then start the cycle again. It is not like that in 2014. We only have time for what is great. And as much as I love Megadeth, “Super Collider” is not a great album, however “Kingmaker” is a great song. I love the “Children Of The Grave” influence.

On the flip side, I’ll guarantee you that almost everyone knows who Dave Mustaine is. Not that there’s anything wrong with that, because that is another facet of the music business in 2014. Dave Mustaine as a personality has had more traction than “Super Collider”.

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Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Entertainment Industries Innovation V2.0

Yesterday I posted about how the music industry innovates. If you caught the drift of the post, it was full of sarcasm around their “innovation” practices.

Seriously the music industry thought it was wise to spend money on an anti-piracy app. Paul McGuiness thought it was time to complain again about Google not doing enough to protect his 1990’s income stream and finally a copyright troll called “Rightscorp” is looking to shakedown people that they identify via IP addresses, even though judges across the world have stated that the IP address doesn’t show who the actual infringer is.

So continuing on with yesterdays innovation theme, what goodies do we have in store today.

First off, the Hollywood Reporter has an article about Voltage Pictures shaking down people that are sharing the “Dallas Buyers Club” movie. For those that don’t know, Voltage Pictures made the headlines 4 years ago for “pioneering” a new breed of copyright troll lawsuits around “mass swarms” of torrent users. However the question needs to be asked, IS piracy really hurting the movie? Wikipedia states that the movie cost $5 million to make. In the US it has grossed over $22 million. Now what Voltage Pictures should be doing is making the movie available to the whole world on the day of it’s release.

For example;

Portugal had a cinematic release date of January 16, 2014. Colombia had a cinematic release date of January 24, 2014. The Czech Republic, Netherlands, Singapore and Thailand had a cinematic release date of January 23, 2014. France had a cinematic release date of January 29, 2014 and Italy had a cinematic release date of January 30, 2014. In 2014, Geographical gated releases are stupid. The movie came out in the US in November, 2013. It came out on DVD in the US know in February, 2014. Once the movie is out in a country, it is out to the whole world.

Anyone heard of David Braben. He is known as “The Godfather of Gaming” and at one stage he was a very vocal piracy critic. However he now has a very different view on the issue;

“Piracy, while frustrating, can contribute to game evangelism.”

“It can also help you reach new territories. For example, we are huge in China now. In the old days of silver discs, it would have been impossible to break the whole country. We would have needed an office in every province but through piracy, our games are circulating and fans are now seeking us out.

“Piracy goes hand in hand with sales.”

“If a game is pirated a lot it will be bought a lot. People want a connected experience, so with pirated games we still have a route in to get them to upgrade to real version. And even if someone’s version is pirated, they might evangelise and their mates will buy the real thing.”

As the Techdirt post points out, Braden acknowledges that the piracy of his games is irritating. Every creator and artist can relate to that. However, instead of fighting them, he is putting strategies in place to turn those pirates into customers. His latest project, Frontier: First Encounters, the latest iteration in the “Elite” series was funded via Kickstarter. The initial goal was to raise £1.25m. In the end it raised over £1.5m, however the important part of this, is that once the mainstream media started to report on it, the project got another £700,000+ from investors. And that is what fan funding is all about.

It’s not about the money raised, it is about the marketability of the product. Are people interested in what you have to offer. Protest The Hero fan funded “Volition” and then they got label interest for the physical distribution of the album, along with merchandise interest for the tour.

So while Voltage Pictures are spending their money mobilising their legal teams to capture pirates and make them pay up, David Braden and his company are turning those pirates into loyal customers who are paying up because they want to participate in what Braden has to offer.

Going back to the anti-piracy app launched by the music business, I still can’t believe they actually spent money on that rubbish, especially when you have the company behind the BitTorrent client pushing the boundaries in relation to DIY distribution.

The BitTorrent Bundle has been around for a while and it has been used by various artists and creators to promote their works. Basically it is showing itself as another great distribution product, which gives any creator another way to connect with fans of their content and something to be used in conjunction with Netflix, iTunes, Spotify and YouTube.

This is how the entertainment industries fail. They fail to think with a different mindset. Everything is so locked up with profit margins and sales, they fail to see the many opportunities on offer to their creators. While the executive boards of the entertainment industries focus on profits in return they are exercising a poor duty of care to their creators, who are the ones that actually make money for them.

No one wakes up in the morning and thinks to themselves, “I want to hear some music from Universal artists” or “I want to watch a movie from Fox Studios” or “I want to read a book from Titan Books” or “I want to watch a TV show from HBO”.

We wake up with the mindset of “I want to hear Lynch Mob” or “I want to watch Star Wars” or “I want to read “Darth Bane: Path To Destruction” or “I want to watch “Game Of Thrones”.

In Australia, there has been outrage about how HBO signed an exclusive only deal with our only PAY TV provider FOXTEL for “Game Of Thrones”. Basically, if an Australia resident doesn’t have the stupid and expensive PAY TV contract in place, they cannot watch “Game of Thrones”.

So of course, Australians download it. Illegally.

However if you dig deep into HBO’s exclusive rights deal with FOXTEL, you will see that HBO really doesn’t care about “Game Of Thrones” being locked up behind a paywall. The reason why HBO doesn’t care is that they make a shit load on the DVD/BluRay sales in Australia. The profit margins from a DVD and a BluRay sale are exactly what HBO wants.

So while the entertainment business are trying to teach the consumers that piracy is bad, the technologists (like BitTorrent) are innovating even further and are providing creators even more options to distribute their product and connect with fans.

As David Braden stated; “It (piracy) can also help you reach new territories.” and “It can lead to an increase in sales.”

And that is what HBO is very aware of. They have seen the results, especially in Australia. PIRACY of “Game of Thrones” has led to huge sales of the DVD/Blu-ray releases of each series.

Finally, while the recording industry screams piracy, one of their own executives is accused of using major label money to fund an extravagant lifestyle. While the recording industry ignores innovative ideas like “BitTorrent Bundles”, the ones that do embrace them are seeing their products reach millions of users. For the record the most downloaded torrent for 2013, was a legal one.

The sad thing in all of this is the artist/creator. They are the ones that actually create the content that the people want. When they get into bed with a record label, it rarely ends well for them as the record label is only interested in profits RIGHT NOW.

They don’t care about the exposure that other distribution channels can offer them, which could lead to increased sales in the long term.

http://www.indiewire.com/article/bittorrent-sets-the-record-straight-about-piracy-wants-to-partner-with-filmmakers

http://variety.com/2014/digital/news/bittorrent-looks-to-spruce-up-its-image-with-hollywood-1201086470/

http://www.smh.com.au/entertainment/box-seat/game-of-thrones-finale-sparks-viewer-frenzy-20130611-2o1bw.html

http://www.tonedeaf.com.au/news/international-news/383823/former-major-label-executive-accused-of-embezzling-1-million.htm

http://nypost.com/2014/02/04/former-warner-music-exec-allegedy-embezzled-over-1m/

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Copyright, Music, My Stories

This Is How The Out Of Touch Music Business Innovates

The Music Business launches an Anti-Piracy App to educate young people on piracy while at the same time copyright infringement of music is declining each year due to decent legal options.

The game allows players to select an aspiring artist from a list of hopefuls, compose tracks from a roster of song-writers, producers and studio technicians and balance the books by keeping an eye on how radio play, streaming and piracy impact on profits. So maybe the game will show players how much an artist REALLY gets for a song.

However, if the recording industries want to be treated seriously, what about the income from live shows, merchandise deals, licensing, video games, YouTube, Kickstarter, Indiegogo, Pledge and the many other ways an artist can make money these days.

Then you have Paul McGuiness who wants Google to do more to protect the old business models of the recording industry. This is what Paul McGuiness had to say;

What needs to be done is simple, take the sites down and keep them down. If the pirates can manage to replace their sites instantly with legions of bots, Google, with their brilliant algorithm engineers can counter it.

Umm, can someone tell Paul McGuiness that Google is only a search engine. It is not their job to police the internet for the entertainment industries.

We need the technology giants like Google to do the things that labels, the publishers, the artists, the writers repeatedly ask them to do. They need to show corporate and social responsibility. Take down the illegal sites, keep them down and clear the way for the legal digital distributers like iTunes, Spotify, Deezer, the new Jimmy Iovine Beats service, which promises to be a very serious competitor. Those services now exist, it is no longer acceptable to say that the music industry is not available, not making its wares available online.

People have been downloading since the Napster days. So it’s pretty clear to the recording industry people that their customers want to download an albums worth of music, they want to do it for free, they want it DRM free and they want to do it anonymously. So why isn’t the recording industry offering this service to their customers.

They claim illegal pirate sites make money from the advertisements. So why can’t the recording industry offer the same service, via the BitTorrent protocol and make money from the Advertisements.

We’re all aware in this room that subscription is now replacing downloading — legal or illegal — but we do need those mega corporations to make a genuine effort to cooperate and feed the industry that has been so good to them.

Corporations exists to offer a service to their customers. They do not exist to prop up dated business models based on high profit margin CD’s.

Finally you have a company called Rightscorp who is accumulating Copyrights

I’ve posted previously about the whole shambles around Copyright and how their extended copyright terms are purely there to protect the interest of the Corporations that have paid the creator a sum to control their copyright or the Corporations that have paid the record label (who is the current holder of the Copyright) to control the record label right. In the metal and rock sphere, two record labels come to mind, where I feel that their intentions are motivated by having a copyright monopoly on certain songs.

One is Frontiers and the other is Rock Candy. Frontiers are getting a lot of the Eighties greats to create forgeries of their hits, while Rock Candy is buying up albums from the Eighties and re-releasing them with expanded packaging, so that all these forgeries and new versions of the Eighties albums fall under a new copyright term.

While the two labels deal with music, Rightscorp Inc, is otherwise known as a COPYRIGHT TROLL. Rightscorp claims that they have a “patent pending digital loss prevention technology” that focuses on the infringement of digital content such as music, movies, software, and games and ensures that owners and creators are rightfully paid for their IP.

The Wall Street Journal article also mentions that the following;

Rightscorp implements existing laws to solve copyright infringements by collecting payments from illegal file sharing activities via notifications sent through Internet Service Providers (ISPs). The Company’s technology identifies copyright infringers, who are offered a reasonable settlement option when compared to the legal liability defined in the Digital Millennium Copyrights Act (DMCA).

It is very interesting reading the above paragraph, especially when the Justice system in the U.S is waking up and realising that an IP address does not identify who the actual copyright infringer is.

While the music business innovates in their own litigious way, the so called “pirates” are innovating in a very different way by making it even easier for fans of music to download and even stream music.

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Music, My Stories

Old Friends

An old friend from the “single days” was having a christening for his second daughter. These days, our lifestyles are so busy and with three kids of my own and a full time job, I just don’t have the time to catch up with everyone.

Actually I made a decision about 15 years ago that I would be “unofficially” breaking connections with the old crew. This means that we just stop calling each other and we just stopped organising to meet up. At the time, I just got married, I was working full time (which involved travelling for 3 hours in total to my place of work and back) and I was trying to give my music career a shot. Basically I was walking a different path to my “single” friends.

Then throughout the years, the “single” friends started to get married and then started to have kids of their own along with me having kids. So the only time that I would meet up with them would be at these functions. As the years went by, the paths we all walked on started to became so radically different that when I was at the christening on the weekend, I really didn’t want to be there.

I had nothing to say to them and they had nothing to say to me. It was the usual “HI” and the usual “SO, WHAT HAVE YOU BEEN UP TO”. My answer to that was “HI” and “THE USUAL”. And the lyrics to “Double Talkin Jive” filled my ears as this conversation was happening.

Back in town an’a all new friends
They sayin’ how ya been?
Fucked up and outta place
That’s how I felt back then

So much living has passed between the “single” days and today, that we are now polar opposites. We are like strangers seeing each other. There is no friendship bond anymore for me. In addition, a lot of “Chinese Whispers” have burned my ears in relation to words said behind my back, so I am very careful around them.

Some of the old crew have remained together, hanging out on weekends and all that, however that is due to the women they got as wives being all friends and knowing each other.

So you have one crew that I call the “Wives Crew”. These are the guys that remained together as “friends” because their wives knew each other. Pantera’s “Walk” comes to mind.

Run your mouth when I’m not around
It’s easy to achieve

Then you have the “Fake Crew”. These are the guys that are all fake. I know this because at one of the functions when they got pretty toasted, they spilled the beans about how hard it is to pretend to like the “Wives Crew”, the “Twins Crew” and the “Backstab Crew”.

Your life’s a lie, that you hide

Then you have the “Twins Crew”. This is the two twin brothers crew, who when single were inseparable and now with wives barely know each other. The older twin by 15 minutes was the one doing the christening and is the one that tries that do the right thing. It looks like the younger twin is under lock and key from his wife, which is causing the issues.

Then you have the “Backstab Crew” that involves two couples that will backstab the “Wives Crew” and “Twins Crew” to the “Fake Crew” and then backstab the ““Twins Crew” and “Fake Crew” to the “Wives Crew” and then backstab the “Wives Crew” and “Fake Crew” to the “Twins Crew”.

Hey! Oh, Mr. backstabbing son of a bitch
You’re living in a world that will soon be dying
And I know, everybody knows you try to be like me
But even at your best, as a man you couldn’t equal half of me

You! You’re another shit talking punk to me
You’re living inspiration for what I never wanna be
And I see, you’ve been blinded by what you believe
And now back up and sit down, shut up and act like you need to be

Nothing sums up the “Backstab Crew” better than “The Enemy” from Godsmack. Legend has it that Sully Erna wrote the song about Nikki Sixx.

And then you have my wife and I. “The Separate Path Crew” that don’t care about what all the other Crews do and that upsets those crews even more. We just don’t fit their mould. And with that, let’s finish the post with some Five Finger Death Punch.

YOU WON’T BREAK ME
NO MATTER HOW HARD YOU TRY
YOU CAN’T SHAKE ME DOWN
I’M FUCKING BULLETPROOF

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My Stories

Did The Transformers Saga Need A Superbowl Slot?

So the new Transformers 4 – Age Of Extinction preview is out. It’s only 30 seconds long. So how can a 30 second preview of a movie that will be at least 2 hours plus long grab a person’s attention. Especially when 111.5 million viewers are tuned in during the Superbowl.

Did the Transformers saga need a Superbowl slot? It’s fan base is already entrenched. I understand the marketing strategy. The more eyes that see the commercial will lead to greater box office returns. The movie’s success is all based on piracy.

Look at TF1. Great box office returns and one of the most pirated movies. TF2, higher box office returns and piracy was reduced. TF3 broke the $1 billion barrier and piracy was rarely mentioned. It didn’t even come up on any piracy lists.

So what about the preview. I will start with one sentence first. Optimus Prime is riding a DINOBOT (with a sword in hand), the same way a Rodeo rides a wild bull. Seriously.

Now I am a fan of the Generation 1 series. So in the original Transformers cartoon, the Dinobots were built on Earth by the Autobots thanks to Wheeljack and Ratchet based on dinosaur bones discovered by Ironhide. So from that we got Grimlock, Slag, and Sludge, otherwise known as the Dinobots.

Initially they were incapable of any cognitive reasoning and based on the TF4 preview, it looks like that is the level they are bringing the Dinobots in at. Otherwise why would Optimus be riding a dragon looking thing (that I am assuming is Grimlock) with a Sword no less. Expect Optimus to break in Grimlock.

The storyline on IMBD states that a mechanic and his daughter make a discovery that brings down Autobots and Decepticons and a paranoid government official on them. Now I need to think about how I explain this reboot that is not a reboot to the kids. And that is the market for this movie based on the preview.

But to delve further into the teaser, who exactly is the bad guy here? Does Cybertron still exist? Because where are all these other transformers coming from. Anyway you know it is a Michael Bay flick. Autobots on a parachute, shooting off two guns, things exploding, cars getting diced in half and Mark Wahlberg talking. When I heard Mark Wahlberg talk I just thought of the “Pain and Gain” movie.

Anyway, the preview didn’t entice me. When I showed it to my boys, they loved it. And that is the market. The preview is spread because we the fans spread it. Not some costly Superbowl slot.

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A to Z of Making It, Music, My Stories

Rock Star Lifestyle, The 2014 Way

In an interview over at The Guardian, will.i.am mentioned an important point about the current rock star lifestyle. He said that he had made more money from his Beats Electronics equity stake than from the sales of the Black Eyed Peas song “I Gotta Feeling” which has the honour of being one of the most downloaded songs on iTunes.

To put it into context, if you go over to the RIAA Gold and Platinum Database, you will see that the digital release of “I Gotta Feeling” was certified on June 29, 2012, 8 x Multi-Platinum, That means 8 million in digital sales in the US alone. Let’s assume that all of those sales came from iTunes. That is $8 million dollars in sales. Apple takes in 30% which comes to $2.4 million dollars. That leaves $5.6 million for The Black Eyed Peas. For just one song. Of course the record label will take a large portion of that $5.6 million and the remainder will be split between the songwriters, the band members, the manager, the producer and so on.

Will.i.am further stated that “Our music sells other people’s hardware, and it’s a hard pill to swallow.”

This is reality. It is a reality that a lot of musicians do not get in this age, especially the ones in hard rock and heavy metal.

Sure sales of recorded music have declined. In all honesty, how much did bands rely on sales of recorded music as a source of income. And let’s not confuse the generous advances that the labels gave only to claw back that same advance with a lot of creative compound interest.

Look at the above example from will.i.am. Even he states that the money earned is a fraction of what he can NOW make from other ventures. This is what MUSIC has allowed him to achieve.

An artist starting off today needs to realise that music is in competition with technology. Whereas the kids from the Eighties spent their money on cars and music, the kids of the two thousands spend their monies on technology like iPhones, tablets, laptops and other IT style gadgets and they expect to have music on these devices 24/7.

The new rock star lifestyle according to will.i.am involves sleeping about four hours a night. The rest of your time is spent on the vast number of projects you are associated with. For will.i.am, this involves is his own self-funded i.am+ consumer electronics business. It involves serving as Intel’s director of creative innovation. It involves creating and co-founding the Coca-Cola company’s EKOCYCLE recycling strategy. It involves founding and hosting the TRANS4M conference. Way down on the list of activities is the writing, producing, recording and performing of music.

Are the metal heads understanding this? A career in music is not about getting together, drinking a few brews, smoking some green and jamming. There is a lot more to it. Music is the ENTRY. You write a great song or a great album that connects with people and you have one foot in the door to take on other projects.

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Alternate Reality, Music, My Stories

Alternate Reality – What If Randy Rhoads Didn’t Get On That Plane?

I like “The Family Guy” and I like Brian the family dog. So when Brian got killed off in a recent episode, I was not happy. However when Stewie found a way to go back in time and save Brian, a conversation started at work about which person we would go back in time and save.

I was first to go and my answer was Randy Rhoads. There was no hesitation. What a different musical history we would have if Randy Rhoads lived.

One of the people in the conversation said that if Randy Rhoads lived, then Ozzy’s next album would not have been called “Bark At The Moon” because Jake E Lee would not be on it.

I replied back that the “Bark At The Moon” album would still have been written as Ozzy Osbourne had the song titles already at hand and lyricist Bob Daisley was also on hand to write lyrics again. The big difference would be the music. Instead of hearing the Jake E Lee riff used for “Bark At The Moon” we would be hearing a Randy Rhoads riff instead.

Then another person in the conversation goes that if Jake E Lee wasn’t identified as a hot guitar player, then the Badlands project that I love so dearly would not have existed.

That is true from a certain point of view. It is pretty clear from all the interviews that I had read that Randy Rhoads was growing tired with the touring and the Osbourne camp. However, it was also pretty clear that he was committed to delivering one more album for Ozzy.

So if Randy Rhoads walks away from Ozzy after the “Bark At The Moon” album, who would step in for the next album. Jake E Lee would have seen the band Ratt take off without him and Rough Cutt was nowhere near the level of a platinum selling act.

Maybe Jake E Lee was always meant to break out in 1989 via the Badlands project. Maybe that is how his life was meant to play out. However, Randy Rhoads stepping on that small plane in March 1982 changed everything. Then again if Badlands didn’t exist, would Ray Gillen still be alive today.

So let’s say that Randy leaves Ozzy after the “Bark At The Moon” album to study classical. That means by the end of 1985, Ozzy is in need of a guitarist.

So which guitarist was out of job by then. Vivian Campbell comes to mind as he had a nasty split with Ronnie James Dio.

Keeping with the alternate reality theme, Jake E Lee at this point was not available to join Ozzy’s band as he was hired to replace Vivian Campbell in “Dio’s” band on the recommendation of keyboardist, Claude Schnell. The song “Dream Evil” would have the music that we know as “Bark At The Moon”. Or would it have something entirely different. Jake has said in interviews that for the “Bark At The Moon” album he was throwing riffs and ideas out there and he was getting a lot of rejections and some approvals.

Would it be wise to say that the “Bark At The Moon” music would not have been written in the way that it was without the input from Bob Daisley and Ozzy Osbourne?

Where does this leave Zakk Wylde or Phil Soussan?

What about Quiet Riot (the band)? When Randy Rhoads died in the plane crash, it more or less sealed Rudy Sarzo’s fate and he preceded to quit the Ozzy Osbourne band. Kevin DuBrow then contacted Sarzo and asked him to play on a track called “Thunderbird”, which was a tribute to Rhoads which then led to a full albums worth of material and a name change back to Quiet Riot from DuBrow. So if Quiet Riot never made “Metal Health”, then heavy metal in 1983 would have been in a different state, instead of the multi-platinum army it started to become.

It’s pretty scary when you think of “The Butterfly Effect” principle in relation to this. When I started to play guitar, the live tribute album was my bible. I learned every lick and every riff. If Randy Rhoads lived, then that album would have been released and I would be a totally different guitar player.

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Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories, Unsung Heroes

Roadway

Not the actual roadway but a band called Roadway. I am listening to their self titled EP from 2011.

Has anyone heard their song “This Is Why” recently. It is a derivative version of “Soldier of Fortune” from the David Coverdale era of Deep Purple. If “This Is Why” broke through and the mainstream press got a hold of it, guess what kind of conversation people would be having.

Yep you guessed it.

Everyone would be saying “What a rip off”. Lawyers will contact David Coverdale and Richie Blackmore and whisper in their ears, that they have a case for plagiarism.

“This Is Why” is a great song and no one has even heard it. By the way, it features Doogie White and it actually made me call up “Soldier Of Fortune” on Spotify. Yep, “This Is Why” made me want to revisit the Coverdale era of Purple. I even set up a playlist with both of the songs. It is also their most played song on Spotify, however at 17,620 streams it’s virtually unknown.

In no way does Roadway’s song, “This Is Why” take away from the original. Much in the same way that most of the music from the Seventies didn’t take away from the blues music that came before that. And that is what Roadway do well. The Seventies hard rock vibe. They have it down and it is so refreshing to hear a current band be influenced by that era, especially when the main songwriter Ross McEwen was born in 1988.

“Fight For Freedom” is a derivative version of “Fairies Wear Boots”. I saw on Spotify that there is another EP called “Set In Stone” released in 2013.

Ross McEwen is a star. He is cut from the same old school coat that spawned Deep Purple, Rainbow and Whitesnake. He wears his influences on his sleeve. He writes music because he doesn’t want to do anything else. He wants to be involved in music. He has a music career. Not only is he the main song writer for Roadway, he is also part of Doogie White’s solo band and part of Dave ‘Bucket’ Colwell’s band. In addition to all of that, he also underwent a shitload of surgeries on his knee.

Musicians rarely have just the one gig/band. These days, it is more common for artists to have more than one musical outlet.

Of course, when a band got picked up by a label back in the day, there was a good chance that the band would be the only gig that the musicians would try to keep, however up until then, musicians jammed with other bands, changed bands, played in cover bands and just gigged with anyone. You see Ross, gets it. Roadway is just one outlet in his music career. He also is a lecturer in commercial music courses.

However, in Roadway he shines. Check em out on Spotify. You will not be disappointed.

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