Tag Archives: Music Business

A to Z of Making It, Music, My Stories

Winning and Losing

In sports people lose all the time.

However when it comes to life, money and status no one wants to lose. Everyone just wants to win, all the time.

And music over the last 30 years has followed the mantra of winning, which brings us to the music of today which is all about the payday.

When you get artists whingeing about fans not buying their music, then how can they tell me that their views are not about money.

I understand that they want to get paid. I go to work Monday to Friday to get paid. I provide my time and effort to a company who wants to pay me for that time and effort because I have a certain skill set that they need for their business.

Music is not like that.

When an artist starts out there is no one there that wants to pay them for the time and effort they put in to create music. There is no fan base and there is no record label. Furthermore, people don’t become fans of music because those musicians have a certain skill set.

If an artist does have a fan base and they create new music, then there is no guarantee that the new music that artist creates will have the same impact on the fans as the previous music did.

Metallica is always a band that is up for discussion on this point alone.

There is a segment of early day fans that detest everything Metallica released after “…And Justice For All”.

There is also another segment of fans that detest the fact that the band made a film clip for the song “One” from the same album. For those fans, that endeavour alone was a sell out.

Then there are fans of the band that came into the fold because of the “Black” album. Now these fans are seen as imposters by the ultra-radical early days fans, however to me these fans are very important in Metallica history because the whole back catalogue of the band started selling like crazy as well.

And that is because these new fans wanted more. They didn’t know that Metallica had four albums prior. So they went deep into the Metallica catalogue and as a result all of the previous album became multi-platinum superstars.

So in a roundabout way, Metallica went from pushing boundaries and creating what they want with no restrictions to a band that created music under the restriction/pressure of not losing what they gained with the Black album success. The problem is further compounded when everyone else attached to the artist now needs to get paid. The labels, the managers, the accountants, the lawyers and all the other middle people involved want to get paid.

So we have a music business were everybody that participates wants to get paid a percentage. This then leads to musicians that want to be as rich as the businessmen that grace the Forbes 100 lists.

Why.

Those billionaires are hated. Do you reckon Mark Zuckerberg or Jeff Bezos or Rupert Murdoch get any respect from ordinary citizens?

Of course not.

Meanwhile the artists are idolised and adored. Artists have the reach. Their music dominates Facebook, Twitter and YouTube.

So I don’t believe in this bullshit about the recording industry being financially challenged because the real truth is that there are millions upon millions of dollars in music to be made if you’re a star.

However in most metal and rock circles, 99.9% of the artists like Machine Head, Shinedown, Slipknot, Avenged Sevenfold, Volbeat, Halestorm, In This Moment, Killswitch Engage and so on are working class acts. But if you look at their box office returns for each show, all of these bands are grossing $150,000 plus each gig and that is the paradigm shift the recording industry can’t handle. Most of the money now comes from live instead of recordings.

And just like the company I work for, 99.9% of the staff are from working class families. That is reality so why deny it and if you are an artists starting off that is grounded in reality, expect to have a successful working class musical career. However if you are an artist that is grounded in dreams and one in a million stories, then expect to be disappointed and make sure your education is up to scratch.

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Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories, Unsung Heroes

George Lynch and Michael Sweet

George Lynch. As much as he probably despises it, he will always be known as the lead shredder for Dokken. Yep, his greatest claim to fame is under the surname of a person he doesn’t really like.

In guitar circles he is known for losing out to Randy Rhoads for the Ozzy gig, however he was good enough to take over from him at Musonia. Gene Simmons told Lynch once (during the Xciter days) that with a name like George Lynch he would never make it. I guess Simmons didn’t take into account the power of determination and perseverance.

In a roundabout way Lynch ended up with a record deal and recorded “Breaking The Chains” in Europe in 1981. He auditioned again for Ozzy after Randy’s passing however the job went to Jake E.Lee this time around. With nothing to lose, he had one more crack at the big time. With the addition of Jeff Pilson, a new formidable song writing team would be formed in Lynch, Pilson and Mick Brown.

What can’t be taken away from Lynch is that he is a man of many projects. If you want to survive in the music business you need to create. And that is what George Lynch does each year. He creates, plays live and creates some more and plays live again.

But the part that impresses me more is his foresight.

Back in the early two thousands he started “Guitar Dojo” an online guitar instructional course that was way ahead of its time. Hell, Skype and YouTube were not even around at all. Today, every artist has some lessons out there that they conduct via Skype or YouTube. And without knowing it, Lynch was finding different ways to connect with his fan base. The Guitar Dojo became a community that would end up seeing the guitar students turn up at shows, purchase merchandise and recordings.

He self-funded his “Kill All Control” album, which had the song “Son of Scary”. The band agreement in Dokken meant that they split up all the songs equally. “Mr Scary” an instrumental that Lynch wrote by himself was also split four ways. Back in the Eighties it was probably no big deal.

Fast forward to 2008/9 and “Guitar Hero” comes calling, wanting to use “Mr Scary” for the game. According to Lynch, Dokken had a problem with it and he made Guitar Hero’s legal department very uncomfortable. In order to work around this problem, Lynch re-wrote the song on a 7 string and called it “Son Of Scary”. In the end “Guitar Hero” didn’t end up using the track.

He also released “Sun Red Sun” that is a record he started more than two years ago with the last incarnation of the band. On top of that he is also just finishing up the music for another new Lynch Mob record that will be coming out next spring. This version of the band has Jeff Pilson on bass, Brian Tichy on drums along with Oni Logan on vocals. Lynch also has the Shadow Nation documentary and Shadow Train band project to come in 2015.

Which brings me to the purpose of this post!

There is no doubt that George Lynch is a wonderful talent. As good as he is, he doesn’t sing and for that you need a vocalist that is also talented in writing great vocal melodies. And he found that vocalist in Michael Sweet, who is another musician that is also creating and working non-stop.

Check out Michael Sweet’s output since 2005.

2005: Stryper – Reborn
2006: Michael Sweet – Him
2007: Michael Sweet – Touched
2007: Stryper – Live In Puerto Rico
2007: Stryper – The Roxx Regime Demos
2008: Boston Tour
2009: Stryper – Murder By Pride
2011: Stryper – The Covering
2013: Stryper – Second Coming
2013: Stryper – No More Hell To Pay
2014: Michael Sweet – I’m Not Your Suicide
2014: Stryper – Live At The Whisky
2015: Sweet & Lynch – Only To Rise

And that is what I am doing right now. I am listening to the Sweet and Lynch album “Only To Rise”.

From all of his projects since Lynch Mob’s second album, this is the best one by far. Michael Sweet as always delivers a killer vocal performance and in some cases, his melodies take pedestrian songs into a whole new stratosphere. “Recover” is one example. The intro and verses are okay, but when that chorus crashes down around the ear drums and Sweet’s glass shattering vocals hit the spot, all bets are off. The album has got twelve songs, however nine songs would have made a perfect album.

The Wish
This song is the star of the album. That chorus vocal melody and the guitar melody under it are brilliant.

“Girl I want to love you just like Hollywood
Like a New York Times best-selling fairy tale
A knight in shining armour who’s defending you
The wish within your well”

Dying Rose
Michael Sweet mentioned in an interview that he asked George Lynch to give him music with a Dokken vibe/feel like “The Hunter” (track number 2 from the Under Lock and Key album). That song ended up being “Dying Rose”.

Lynch further stated in a Guitar World interview that “Dying Rose,” has a “country-esque, Nashville element to it. It’s a beautiful melody and chorus with a nice hook.”

Love Stays
Michael Sweet mentioned that “Love Stays” is one of his favourites. He likes the vibe, the feel, the drum groove and just the way it sounds. The funny thing is that they are all the bits I dig as well.

As soon as that guitar riff comes in to start the song, I knew I was listening to something special especially when it transitions into a Beatles/ELO “Mr Blue Sky” bridge. Overall, the song could have come from the Max Martin stable of pop rock songs. Give it to any pop star of the week and watch it rise.

Time Will Tell
It reminds me of a band that is a huge influence on me musically and that band is Y&T.

Rescue Me
I read that Michael Sweet asked Lynch to give him something a little Journey-ish. The reply was a bunch of riffs titled “Bad Journey”. It might have that old-school Journey vibe however it’s got that Led Zep/Bad Company blues rock vibe as well.

Me Without You
The way the guitar transitions between chords reminds me of Michael Schenker for some reason. I really dig this song. The intro and the vocal melody are just brilliant. Haunting even.

Recover
One of the best rock/metal songs I have heard in a while. When that chorus crashes down around the ear drums and Sweet’s glass shattering vocals hit the spot, all bets are off.

September
I’ve read some comments and reviews that mention it’s hard not to think of Iron Maiden’s “Wasted Years” during the intro and choruses of “September”.

Only To Rise
This song is the “Hey, dude. Give me something that’s a little Van Halen-ey.” And it sure is.

The whole album is an example of the progress is derivative model.

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity

Reach, Vinyl and Record Label Lies

Before Napster, the only way a band knew that their music was spreading was by record sales. However, the fact that if a person purchased an album and listened to it once or a million times was never taken into account.

Today, there are so many different distribution outlets. The old way has been blown to bits and 15 years after Napster the record labels are still failing their artists because they haven’t done their due diligence properly in creating tools that can measure “REACH”. Yep, that is the new catch cry for 2015, REACH, not sales.

However, the labels are still confused and the artists more so. Imagine the conversation;

BAND: We should tour [insert country or city or state].
LABEL: Why, you have sold no albums there?
BAND: But we are one of the most downloaded artists there?
LABEL: Well those downloads are not legal ones and P2P is illegal.
BAND: What about Shazam look ups? I see our name all over that report on your desk from Shazam. Our songs are one of the most looked up songs in [insert country or city or state].
LABEL: Look all of this doesn’t mean you have a fan base there that will support you financially.
BAND: But, our streaming numbers are huge there?
LABEL: Leave it with us, I might get the lawyers to get together a 360 degree that will protect us both.

And the cycle of the record label shafting the artist starts again.

The record labels need the artists. It is from all of the copyrights that they own the record labels have achieved this power. With power comes great reach. And the labels abuse that power.

They increased the price of music to cater for the “start-up costs” in the CD manufacturing process back in the early eighties. It was only meant to be temporary and they promised the consumers that the price would be cheaper once they started manufacturing at a certain scale.

However that price never came down when they saw these unbelievable profit margins from CD sales and guess what they decided to do. They colluded to price fix the price on a CD and they killed off vinyl.

And now they are using overpriced vinyl again to increase their bottom lines.

Guess what.

Vinyl isn’t making a comeback just because there are dedicated people out there that purchase it. I purchased the four vinyl singles that Machine Head issued for the “Killers and Kings” demo. I still haven’t opened them and the reason why I haven’t opened them is that vinyl has become a souvenir item.

Don’t get me wrong, I love the sound of vinyl. I have so many great memories around dropping the needle however the turntable that I have at home just doesn’t get used. It’s easier and convenient to bring up the music on the phone and to be honest, I can’t see myself sitting back on the coach, listening to the record and reading the credits while following the credits. I am pretty sure I would end up on my iPhone.

 

We multitask. Yesterday I was cooking a BBQ and I called up the Evergrey Channel on iTunes Radio and listened to that. While the meat is sizzling, I am writing lyrics and listening to music at the same time.

 

Kids today have grown up with the internet. They are full-blown digital natives. They know nothing of the music business before Napster. If they did, then P2P downloads would have dried up when The Pirate Bay was raided in mid-December. Instead, the kids just found different outlets because the past is never coming back.

 

I have three boys aged 9,8 and 3. The older two are high YouTube and Spotify users. The younger one knows of YouTube and everyday he asks me to find Thomas The Tank Engine, Batman, The Wiggles, Planes, Garbage Trucks, Twisted Sister or whatever else has his interest for that moment.

And I am pretty sure that my kids are not the only kids that access content via these outlets.

I’ve said it many times, we always gravitate to something that has reach and YouTube and Spotify have got the reach.

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A to Z of Making It, Music, My Stories, Stupidity, Unsung Heroes

So You Wanna Be In A Band

ENTITLEMENT

I feel bitter as I’m going through a clean up/archiving process of some old emails. What can I say, they just brought back so many bad memories from my ex band members.

The first thing that stands out is the entitlement of my ex band members. Just because they played an instrument on a song, they argued that they were entitled to a song writing percentage. Just because they suggested that we play the riff once instead of twice, they believed they were entitled to a song writing percentage. And the bass player who joined to play live gigs also put in a song writing claim.

The band was formed in 2008. The majority of the songs that I used in the band were written during 2004 to 2006. I registered the songs with the rights organisation during that time as I was planning on shopping them around to other artists. Even though I showed these facts to my band members they still argued with me over their entitlement to a song writing share for the songs.

Let’s face it, bands are complex beasts and very hard to hold together. Instant fame and riches could push aside some of those bad vibes for a little while or maybe even a decade. However those bad vibes will always come to the forefront until an explosion happens of mass proportions. Motley Crue and Vince, Axl Rose and the rest of the Gunners crew, Don Dokken and George Lynch, The Eagles, Machine Head and Adam Duce. And there are many more examples when that innocent love for music turns sour.

Arguments ensure over money all the time because each band member is on a different financial path. Some are on unemployment benefits, some are on unemployment benefits and casual wages, some are on something else all the time and some are full-time workers. Some band members are more important to the band than others.

The thing that pissed me off the most was when I used to hear the drummer or the bassist or the vocalist telling other people that they were involved in creating the songs and that they had some input. That piece of dishonesty didn’t sit well with me and still to this day it makes me bitter.

DISHONESTY

I know that all of the songs have been written by me and only me. I was the one that spent time away from my family to write the songs. I was the one that recorded them on my Zoom 8 track machine alone late into the night. I was the one who tabbed them on Power Tab while my foot was rocking the bouncer in an attempt to put them to sleep.

To me, if a person suggests that we do the chorus once instead of twice that is not a reason to add them as songwriters. They didn’t contribute anything musical to the song nor did they contribute any new lyrical ideas or melodies. All they did was suggest to play a piece of music/words already written once instead of twice. In an end of credits scroll list from a movie these people will be listed as editors. The writer is still the writer regardless of what the editors do with the script flow.

So of course, I confront the drummer at his dishonest statements, and of course he disagrees with me aggressively stating that he did provide input. Of course I don’t let it slide easily and I ask him what input did he actually have. What piece of music did he contribute? What lyrical verse or melody did he contribute?

He answers that he provided ideas on subject matter. I reply that an idea does not mean that he wrote any music and lyrics. He answers that he assisted with a melody in a verse. I ask him what did he actually change that was so different to what I wrote in the first place.

Singing a word by enhancing the syllables is not a reason to get a song writing credit. Otherwise, James LaBrie or Vince Neil would get song writing credits all the time. Hell, if I used the logic that the drummer put forward that would mean that Bruce Dickinson needs a songwriting credit for every single Iron Maiden song, even the ones from the Paul Dianno and Blaze Bayley era of the band as Bruce did enhance the vocal delivery.

At this point, the singer and the bass player are on the drummers side and I feel betrayed.

BETRAYAL

I remember the day when I got a call from the rights organisation advising me that counter claims have been made on the songs I wrote from the drummer, the bassist and the vocalist. I was in a state of shock. And boy did I hate and curse them bad. I will never forget that moment because it made me realise how deceitful and dishonest people can be.

I told the rights organisation that I do not agree with their counter-claim however the rights organisation did not care either way. The songs go into suspension and any money accumulated from them is held by the rights organisation. For the rights organisation it is a win win. But for me, it was a loss. I had to get a lawyer who charged an arm and a leg however the work that he did was not of the quality that he charged me for. I was told that the onus was on me to prove that I wrote the songs. I saw this as unfair and unjust. The onus should be on them to prove that they contributed to the song writing.

So why did all of this rubbish happen?

GREED leads to a sense of ENTITLEMENT. What I had was a bunch of average musicians that have never written a song in their lives wanting to change the truth so that they are seen as more important than what they really are/were. To prove my point once I was out of the band, in the space of eight months they didn’t write nor release not one NEW song. What a bunch of talents, hey? And then the band ended.

So while forming bands are initially fun, if any artist is serious about making it in the music business and they think that the above doesn’t happen then they are living in a delusional world. This is what happens in the real world because untalented people are greedy. This is what happens because untalented people want to trump up their efforts as being more important than what they really were.

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Music, My Stories, Piracy

We Gravitate To What We Believe Is Popular

Artists like Sebastian Bach and Robb Flynn have asked the question, What does a Facebook like mean these days? In the words of Dark Helmet, “Absolutely Nothing”.

Music is a popularity contest. There is no doubt about that, however popularity doesn’t mean Facebook likes. What we do know is that likes are unreliable indicators of a band’s impact. The music business is all about connecting so many different dots to solve the puzzle. This is where we’ve arrived, the data-centric world and these raw statistics leave a lot of artists out. And they don’t like it.

The number one complaint in the music business is that artists can’t make any money. If you want to make money then make music that people want to listen to. Difficult but not impossible.

Revolutions occur in music all the time. Normally those revolutions happened in musical styles. However when it comes to the reporting side of things, well that was all controlled and monopolised by the recording industry.

The Billboard charts reported what was sold and what was played. All the parties involved lied and bribed each other to play certain records or to promote certain albums. This led to an era that if we believed that a song or album was popular we were more likely to buy it. Hell the same parties even controlled MTV.

Now everyone is looking at charts based on what we are listening.

Seen Ratt’s Spotify stats recently. Even though each album from the Eighties moved over a million units, what the fans really wanted was the great songs. And lucky for Ratt, each album had a great or decent song that would be used to market the album.

I want to go back to 1985. Twisted Sister released “Come Out And Play”. The fans of the band purchased it and played it death (maybe except for “Be Cruel To Your School” and “Leader Of The Pack”). However the album was deemed a commercial failure according to the reporting arms of the recording industry.

While the big albums “You Cant Stop Rock N Roll” and “Stay Hungry” are on Spotify, “Come Out And Play” is not available for streaming officially. But that is typical of the industry because Spotify is controlled by corporations and some of those corporations are the record labels. So as is the norm, those record labels think they know best when it comes to music. However on YouTube the whole album is there.

Why is it on YouTube?

Because the fans of the album put the music up. The fans are sharing their love of the album and people are listening to it because while fans have a history of music at their fingertips and can search for any artist they like the biggest playlist on Spotify is “Today’s Top Hits”. On the rock side, there is a rock playlist called “Rock Classics” that has close to 530,000 followers.

So with everything available under the sun, music fans still prefer to listen to what we think everyone else is hearing. Much like how we purchased albums in the Eighties based on what we thought everyone else was buying.

 

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Unsung Heroes

The War Between Money and Art

The music industry is a thriving industry. It always was and still is. History has shown that musicians have expressed themselves lyrically without interference in their vision. They have been creative and innovative. However, with the rise of the recording industry and the money pyramids that industry created, the musical vision was compromised. Greed became more important than the vision. Once our heroes attained riches, the songs post “most successful album” just didn’t connect or resonate anymore.

As kids growing up, we fall in love with music, the melodies, the riffs, the lyrics, the phrasing and that free rebellious feeling that it inspires in us. Music always captured a sense of time and place. I could hear a song that I haven’t heard in ages and immediately it places me back in a time and a place of my past.

Music is about the creative individual and how they express their creativity. Great creativity equals success and success equals profits. When money enters the game and people who contribute nothing musically start to live a very comfortable life from those profits, then all they care about is keeping those profits the same plus a little bit more. That is why pop music suffered in the Eighties while Metal and Rock took a foothold. Metal and hard rock was honest and real. However once it became a commercial viable product, commerce took over and metal/rock became stale, until Bon Jovi, Def Leppard and Guns N Roses blew open the paradigm again and suddenly every label was chasing similar style of bands or getting their current roster to emulate those two bands.

Impose any financial and marketing frameworks on creativity and you get compromised art.

Conformity.

A business that is 100% about profit.

And the very thing that brought money into the industry in the first place and made the industry so popular is sacrificed. What was free and rebellious becomes controlled and processed. In 2014, the songwriters from Sweden have this down pat, which is no surprise as Sweden did give the world IKEA, which sells generic and bland ready-to-assemble furniture, much like the pop industry right now, bland ready to listen music.

The songwriter of the two thousands is without doubt Max Martin, a Swede. Taylor Swifts pop career has been written by Max Martin. Britney Spears career has Max Martin all over it. Bon Jovi’s comeback hit “It’s My Life”, yep that had Max Martin as well on it. Pink’s “Please Don’t Leave Me” and Kelly Clarkson’s “Since U Been Gone” also had Max Martin all over it.

And where did Max Martin start his career. It was as a singer in a metal/rock band called “It’s Alive”. The band was a stepping stone to meeting other people and eventually he got into song writing and at the moment his team is known as an “assembly line song writing team”. Martin is that big in Sweden, that the Swedes will now be able to lick him via his own postage stamp.

It’s a thin line as artists want to be paid for their creations and record labels want to make money of art that they have funded. Add to that mix songwriters like Martin who also want to get paid along with the publishers. However all sides are forgetting the crucial unknown, the FANS.

The casual music fans will lap up the trashy, mass-marketed pop music and any other music that crosses over into the pop stratosphere. The niche fans will bank roll their heroes forever and a day. Think of Shinedown as an example. They crossed over with “The Sounds of Madness” album and had platinum parties for singles and album sales in excess of a million. The follow-up, while still popular moved half of its predecessor. What that means is that the original niche fans of the band still purchased the album, the merchandise and the concert tickets while the casual fans streamed it and purchased the concert tickets, as Shinedown did big business at the box office on the Amaryllis tour.

But the question in all of this is that labels are seeing a future where the artists are tied to corporate ‘brands’. With this kind of business mindset, would another Dream Theater, Pantera, Machine Head or Metallica even come to be.

How can an artist be free to express their musical vision if they are tied to a corporate brand whose only interest is profit and commerce.

George Orwell said that “Myths which are believed in tend to become true” and the recording industry via the RIAA and the Publishing firms are all about making myths into truths. However Orwell also said that “In a time of deceit telling the truth is a revolutionary act” and that is what the Internet has allowed. The internet has allowed people to tell the truth or to offer a differing viewpoint then the one that is pushed by the lobbyists and the copyright industries.

For artists it is all about the song. That is your ticket and your bargaining chip. The song is your entry into the business. A lot of songs equals a body of work (not an album). But you need to work it, and you need to connect.

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Copyright, Music, My Stories, Stupidity

D.A.T.A

In a November 1992 issue of the Hot Metal magazine that I used to buy, there was a quote said that stuck with me for all of the wrong reasons.

“We want to make money”
Star-Star vocalist Johnnie Holliday.

The reason why it stuck with me was that every single musician I was working with during that period and beyond had the same viewpoint.

Blame MTV.

Suddenly our musical heroes became TV stars. Artists that were big in the Seventies crossed over to super stardom during this period. New artists starting off would end up moving millions of units because of a video clip. Suddenly every prospective musician wanted a piece of that money pie, without fully understanding that the decks are stacked against them from the start.

Fast forward to 2014 and the making money argument is still there. The top 1 percent of bands and solo artists now earn 77 percent of all the revenue from recorded music.

Just because a person decides to create music, it doesn’t mean that they will make money from it. There is no guarantee and there never was. A music career is no different to a small business start-up. Some will succeed and others will not. Some of those that succeed will go on to greater success and from those that go on to greater success, you will get maybe 1 or 2 that will crossover in a big way.

But to make money, the artist needs data and they need to understand what that data means. Basically, data is king and it is a shame that the recording industry has taken so long to understand that.

Universal Music Group uses a database called Artist Portal that was built by interns (who are employees now) five years ago. About a year ago Warner Music created “Artist Dashboard”. Sony Music Entertainment on the other hand has so many separate dashboards in play that they need a whole analytics team to eyeball everything. Guess they have more important issues on their minds right now dealing with hack after hack after hack.

However the labels are still not getting the full picture. What they should be doing is to also compare the artists reach on P2P networks and the countries where it’s happening, even down to the cities. And the data has to be made available to artists in real-time. In the end, the artists are the ones that keep the wheels rolling on the label machine.

And the question needs to be asked. What are the metal labels like Nuclear Blast, Roadrunner, AFM, Metal Blade, Century Media, Spinefarm, etc. doing for their artists? How are they capturing and analysing data for the artists on their roster?

20 million searches take place on Shazam every day. So how many metal and hard rock labels use the data that Shazam generates?

It has been downloaded over 500 million times and even though it’s main user interface is about identifying unfamiliar songs, it’s big secret is that it is an early detection tool for songs that could break through.

Think about that for a second.

By using the data that fans generate, Shazam can identify which songs are having an impact and in what cities/countries. Of course it is great for the pop music business however I am sure it is an under-utilised tool when it comes to metal and hard rock music. How much more evidence does the recording industry need to know that “the wisdom of the fans” is law.

Bands can target what cities to promote in and eventually play in if they had that data. The future is here and data is directing the music business. That is why the big labels still rule. They have the money to throw at compiling DATA.

The barrier to entry may be low, but the barrier to success is higher than ever.

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Unsung Heroes

Piracy, Lost Sales and Profits

I am sure that everyone has come across the “Minecraft” game in some form or way. My exposure to this game was when my kids asked me last year if they are allowed to download the free version of the game, which I agreed. After playing it for months and unable to save their progress, they kept on asking me to download the full version, which cost $6.99AU.

I said NO.

They kept on playing the game and as they did new features kept on getting added to the game that made it better. However they still couldn’t save their progress and they kept on asking me to allow them to download the full version.

Eventually after a stellar week of good behaviour I couldn’t say NO to them and they got the full version at the beginning of the year.

For the uninitiated, Minecraft is one of the biggest games in the world right now. It debuted on Mac and Windows PC in May 2009. By February, 2014, it had sold 15 million copies of the PC version. Also in the same month, Mojang (the makers of Minecraft) had sold more than 21 million copies of Minecraft: Pocket Edition on Android and iOS; more than 12 million copies of the Xbox 360 Edition; and more than 1.5 million copies of the PlayStation 3 Edition — making for a sum very close to the 50 million mark. They have over 100 million registered users.

Just imagine if a streaming service had those numbers. However, the argument would still be the same. Artists are not getting paid. We all know why this is so. Talk to your record label.

And they did all of this with piracy being rampant on the game. However, Minecraft’s developer Notch (Markus Persson) has been on record in saying that worrying about piracy was a waste of time, and it was much more important to focus on giving people a reason to buy.

“Piracy is not theft. If you steal a car, the original is lost. If you copy a game, there are simply more of them in the world. If you just make your game and keep adding to it, the people who copyright infringed would buy it the next week.”

Persson adds features to the game based on conversations he has on Twitter with random people and he fixes bugs based on the Minecraft community voting on the priorities. He is engaging with the users and a majority of those users are people who said that they copied the game initially, but then bought a copy for both themselves and a friend. Or they are people who didn’t ever buy a copy, but had friends who learned about it through them who then went on to buy copies.

There is a clear indicator here for any artist.

Make sure that everyone has access to your music.

I remember a time when I went to Utopia Records and I purchased four CD’s. They were “Subhuman Race” from Skid Row, “It’s Five O’Clock Somewhere” from Slash’s Snakepit, “Balance” from Van Halen and “Waiting For The Punchline” from Extreme. I hand over my cash and a sale goes onto their chart record.

The fact that “Subhuman Race” and “Waiting For The Punchline” gathered dust on the shelves, while I played the hell out of “Balance” and “It’s Five O’Clock Somewhere” didn’t even come into the equation. All of those bands got a “SALE” or a “COUNT” from me. The fact that two albums connected with me more than the other didn’t even come into the equation. Probably the reason why SLASH is still such a force to be reckoned with in the music business, while Skid Row and Extreme, not so much.

That is why a lot of the Eighties bands couldn’t understand or get a handle on their decline in popularity. Everything under the sun got blamed, however the real reason was ignored.

WHAT DOES A SALE OF A PIECE OF PLASTIC/VINYL REALLY MEAN?

Everyone saw a sale as a fan number, a unit to add up, however the fact that the real fans listened to the music non stop and due to playing it to death they had to re-purchase the album.

In my music collection, anyone will see that for bands like Motley Crue, Dokken, Megadeth, Van Halen, Ozzy Osbourne, Metallica, Twisted Sister, Bon Jovi, Whitesnake, Stryper, Ratt and many more, that I would have an LP, plus a CD, plus for a select few, remastered releases and remastered releases with bonus tracks. That means that I have re-purchased the bands whole catalogue over 4 times. And I am sure I am not alone in that.

In other words, a sale of an album never reflected what we (the fans of music) did with the albums after we purchased them. The second-hand music market thrived for a reason as music consumers got rid of those albums that gathered dust. However, was this stat shown.

But what about all the tons of money, lawsuits, lobbying, education campaigns, advertising, threats, news reports and the like from the recording industry, all telling people who unauthorized downloading was unquestionably morally wrong and that each download is a lost sale.

The developers of Minecraft (who struck even bigger when they got acquired by Microsoft in 2014) showed that you can compete with free and that you can get people to commit if you focus on the art. Making money was always a byproduct and in the end they made a bunch of it.

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A to Z of Making It, Music, My Stories, Unsung Heroes

Music Is All About Change

The new music industry is all about change.

Do you think that if you pull your music from Spotify that it is not available on YouTube with ad support (which means income) and with no ad support (which means no income).

The new music industry is about exploring different business models and seeing which one works for you.

Black Veil Brides had a Pre-Order pledge campaign for their new album and the perks on offer just kept on getting sold out. First week U.S sales are anaemic at 29,925 however does that mean that the album is not popular or that it is not a success. Go on YouTube. The BVBArmyVEVO account shows 2,206,786 views for the “Heart Of Fire” video, 1,208,958 for the “Faithless” audio and recently a clip went up for the ballad “Goodbye Agony” and that has already accumulated 464,059 views. Compared to their big song “In The End” with 36,560,728 views, you can see that the fan base is experiencing the band in many different ways. In this case, the band and their team (record labels, managers, accountants, lawyers and publishers) are making money from the Pledge Campaign, YouTube views, streams on other services, physical sales, mp3 sales and radio plays.

Coheed and Cambria had a vinyl remastered re-issue of “In Keeping Secrets Of Silent Earth” which sold out its first pressing and then they went on a sold out commemoration tour of the album. They are remaining relevant even though their last album came out in February 2013. For them, 2014 was all about touring, vinyl sales, special edition live box sets and merchandise.

Basically new business models from bands are reshaping the way music is marketed and distributed. There are countless new artists emerging and there are countless new ways for fans to listen to those artists.

The music industry of the past consisted of great control. Distribution in those days consisted of record stores. Technology has made way for new opportunities, thus creating new models. The internet has eliminated a lot of past costs within the music industry; this goes for the way music is recorded, the format of music, the marketing, and especially the distribution outlets. New models have taken away the control aspect.

Digital Summer recently asked a Facebook question to their followers about how does everyone find new music. They wanted to know how their fans had heard of them and where they usually hear new music they like? I went through the comments and grouped them into categories.

Radio like Sirius XM Octane, local terrestrial stations, Pandora, Slacker Radio, iHeart, etc got 137 votes for 26%. At this point in time radio is still the best way to get your music out there. However it is the Live show that seals the deal for the band.

Live Shows especially comments around the opening slot that they had on the current Volbeat tour got 121 votes for 23%. It looks like the band really delivers on stage. Also the comments kept on saying that the band members took time out to meet newly converted fans and showed them where they can get free downloads of the band’s music. It’s all about connecting with fans folks.

Word of mouth from fans or band members got 63 votes for 12%. With the internet connecting everyone, I expect this to be more relevant.

YouTube via the algorithm suggestions got 57 votes for 11%. The tech industry is fragmented. When you combine the platforms like YouTube, Spotify, iTunes, Twitter, Facebook, Instagram, MySpace, Online publications, other online platforms and Amazon, you get a 37% reach from the Techies.

Spotify via the similar artists feature got 30 votes for 6%

Twitter via the band members following someone and that someone goes on to check the band out got 25 votes for 5%.

iTunes via the Genius or suggestions based on previous purchases got 25 votes for 5%.

Promotions like having cool looking merchandise, flyers, giving away free demo CD’s, having their stickers plastered all over town, endorsement companies, music stores got 16 votes for 3%.

Other Online Platforms like Reverbnation, Soundcloud, Google Play, XBOX Music, Last.fm, Gaming Music Videos got a combined 13 votes which also equates to 2%.

Instagram via the band members liking photos posted by users or following users got 10 votes for 2%. This was a surprise, however the work that the band members have done on this site is astounding. One fan commented that they are a Gemini Syndrome fan and when they posted a photo of Gemini Syndrome on Instagram, one of the Winterstein brothers liked the photo. The soon to be fan, clicked on his account, saw they had a band, checked out the band and then became a fan.

Facebook and MySpace got 10 votes each for 2%. Goes to show that while Facebook is a good tool for connecting with fans once you have them, it is not a good tool for finding new fans.

Online publications like Stereogum, Loudwire, Jango, Revolver, Ultimate-Guitar got 6 votes for 1%. This is another fragmented industry. The online publications offer no substance, no personal opinion. It’s just all thumbs up, pat my back and I will pat yours style of reporting.

The Pirate Bay/Torrents got 4 votes for 1%. Looks like copyright infringement is not such a big issue.

Amazon got 3 votes for 1%. This is how I found out about the band. Their “Counting The Hours” album came up with bands I might like based on my purchases.

So what does tell any new artist trying to build a career in music.

Be ready to change on the whim and be ready to try different ways of promoting, connecting and marketing your music.

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A to Z of Making It, Music, My Stories, Unsung Heroes

We Can Learn A Lot From History

I just finished reading Stephen Pearcy: Ratt and Roll. I don’t recommend it. It is the typical I got laid a thousand times and did drugs a thousand times ego trip. The disintegration of Ratt and the tough times of the Nineties is glossed over. The way the songs came together, and the influences behind them is not even mentioned.  Like all bios, you get the usual ode to trying to make it and doing whatever to takes to make it. All of the bios show their main characters as driven and determined.

Anyway it got me thinking about the Eighties and it seems that we can learn a lot from history. Back then it was Michael Jackson’s “Thriller” and Bruce Springsteen’s “Born In The USA” that saved the recording industry from their self-inflicted recession. In addition, a certain technology called “Compact Disc” would bring riches that the labels had never seen before.

In 2014, it is streaming and digital services like Spotify, Google Play, YouTube, iTunes and Pandora that are saving the recording industry from their self-inflicted downfall. Expect a twenty year plus reign of streaming services which will bring riches that the labels had never seen before and then keep your eyes open for a new style of Napster to hit the digital services the same way it hit the recording industry. In the end, every monopoly falls.

In 1983, a band from England called Def Leppard showed the world what can be done when rock and metal is merged with POP. “Pyromania” was the result. In 2013, a band from Denmark called Volbeat is showing the world what can be done when rock and metal is merged with country and rockabilly. “Beyond Heaven, Above Hell” and “Outlaw Gentlemen and Shady Ladies” are the results and a massive victory lap for the band.

The Eighties had a whole cultural movement form around the metal and rock bands. Today, those cultural movements are around technologies and TV shows like “Game Of Thrones” and “The Walking Dead”.

In 1983, a few new players entered the metal and rock scene in Quiet Riot with their number 1 album “Metal Health” and Metallica with their speed metal “Kill Em All” album. Dokken was also releasing its first album called “Breaking The Chains”. In 1984, a band from New Jersey called Bon Jovi released their self titled debut, along with an L.A band called Stryper and their “The Yellow and Black Attack” and a band from Seattle called Queensryche issued “The Warning”. Meanwhile Quiet Riot, Metallica and Dokken all followed up their debut albums with album number 2 in “Condition Critical”, “Ride The Lightning” and “Tooth N Nail”. Actually for Quiet Riot it was album number 4 if you count the first two releases that had Randy Rhoads. It was the norm that bands would release new music on a yearly basis and we have come full circle again.

In 2013, Black Veil Brides released “Wretched and Divine: The Story Of The Wild Ones” and followed up that album in 2014 with their self-titled fourth album. Audrey Horne also released “Youngblood” in 2013 and in 2014 they released “Pure Heavy”. Buckcherry released “Confessions” in 2013 and “F***” in 2014. Adrenaline Mob released “Coverta” in 2013 and “Men of Honour” in 2014.

In 1983, Marillion, a progressive rock band from England started to the rounds as well with a “Script For A Jester’s Tear” and they followed it up with “Fugazi” in 1984. In 2013, Tesseract, a progressive rock back from England is starting to make some in roads with “Altered State”. Both bands have issues with lead singers.

In 1983, Ronnie James Dio broke away from the band format and released his first solo record in “Holy Diver”. In 2013, David Draiman broke away from the band format and formed a solo band called Device. Two of his other band members in Disturbed also released Fight Or Flight with the singer from Evans Blue.

Established artists like Kiss had a resurrection in 1983 with the Vinnie Vincent influenced “Lick It Up” album and ZZ Top also set the charts on fire with their synth heavy “Eliminator”. In 2014, established artists like Everygrey, Europe, Protest The Hero, Volbeat, Slash, Alter Bridge and Zakk Wylde are all experiencing up swings in popularity.

But in the end, no one knows what will connect with audiences. That is the beauty of music. History will show us trends and cultural movements that come about from music, but there is no way to predict what will connect and wouldn’t.

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