Tag Archives: music

A to Z of Making It, Music, My Stories, Piracy, Stupidity

It’s “2015 Chaos AD” and People Are Seeking Filters

A common question today is “How do musicians make money?”

Depending on which side of the argument you are, you either focus on the positives of today’s music market or on the negatives of today’s music market. Artists like Paul Stanley, Yngwie Malmsteen, Joe Perry, Scott Ian, Gene Simmons and Kirk Hammett focus on the headlines that read;

  • Album sales are down
  • iTunes single downloads are down
  • Streaming services are decimating artists incomes
  • Technology and the internet has killed the rock star

But it’s not gloom and doom. The old ways are not coming back. You don’t see people going back to dial up internet, three TV channels and landline telephones. So why do you expect them to start buying albums again on vinyl and plastic.

So what do artists do?

Well you can complain like others for the old ways to come back or you can look at new ways and models to increase your brand and exposure.

In the link, there is a story about Linkin Park. In 2013, they decided that they needed to change their business model to accommodate the changing recorded music market. They restructured their organisation to run like a tech start-up. They parted ways with outside management and brought everything in-house

Prior to that they released music consistently, did video games, art and they licensed their grassroots marketing service to other bands, film studios, TV stations and brands.

They studied other successful artists who diversified. They studied other brands from different markets. They formed a new strategy where creating and selling music plays a supporting role instead of being the main role.

So what about someone just starting off?

A lot of people would say “Linkin Park is huge so they have the power to do things differently.” Read the article. Everything that they have going for them started with the team that was assembled to pack and send CD’s before they made it big.

For anyone starting off, the product is first. If you have no product, you have no publicity. And publicity comes from word of mouth. It’s 2015 Chaos AD and people are seeking filters. And the cold hard truth is that in order to be heard above the noise, you still need someone to promote you and your product.

I remember reading an article about word of mouth and it stated that Google, Facebook and Amazon grew because of word of mouth. Motley Crue and even Metallica had people spreading the word for them. And people will always listen to their friends.

Look at “Phish”. Their business thrives without any media attention and their career is decades deep.

And for the ones whinging about streaming profits, the goal is to get people to stream for years. Instant payola is gone.

There is another story over at the Times called “The Creative Apocalypse That Wasn’t”.

The article states, creative artists are thriving “in complicated and unexpected ways.”

Remember the words of Lars Ulrich on July 11, 2000, in front of the Senate Judiciary Committee,

‘‘We typically employ a record producer, recording engineers, programmers, assistants and, occasionally, other musicians. We rent time for months at recording studios, which are owned by small-­business men who have risked their own capital to buy, maintain and constantly upgrade very expensive equipment and facilities. Our record releases are supported by hundreds of record companies’ employees and provide programming for numerous radio and television stations. … It’s clear, then, that if music is free for downloading, the music industry is not viable. All the jobs I just talked about will be lost, and the diverse voices of the artists will disappear.’’

So 15 years have passed.

Have artists disappeared? NO

Has the music industry died? NO

But what we have are artists using a business model from the 1950’s. Spend time in a studio, record an albums worth of songs and release it. Hope that it penetrates the market and you go on a continuous victory lap celebrating the fact.

Look at any band in the history of music and they all have the definitive crossover album.

Bon Jovi has “Slippery When Wet”, Led Zeppelin has “IV”, Metallica has the “Black” album, Motley Crue has “Dr Feelgood”, Judas Priest has “Screaming For Vengeance”, Eagles have “Hotel California”, AC/DC has “Back In Black”, Kiss has “Destroyer”, Poison has “Open Up and Say Ahh..” and so on. You get the hint.

What we do know is that any record that gains traction will last longer than ever before in the current climate.

Metallica spent close to 18 months on the “Black” album and over a million dollars on it. Depending on which side of the debate you are on, it was either totally worth it or not worth it. From a band perspective, it was totally worth it. The “Black” album explosion also increased awareness in their back catalogue, which if you read my posts, you will note that even in 2015, “Master Of Puppets” is outselling the “Black” album.

But do the fans of 205 want their favourite artists to spend so much time out of the market?

While artists complain about technology changing their income streams from sales of recorded music, they seem to forget that technology has also changed the cost of recording an album/song?

If your main gig is to write songs for others, then we will be hearing your depressing stories in the press, unless you’re a Max Martin. However, if you like to play live, then the new world is for you. It’s simply economics. Recorded music is a product and performing live is also a product. Once upon a time both products were limited. Now recorded music is in infinite supply and live music is still limited. So when one product experiences a price decline, the other product which is limited, experiences an increase.

We don’t care about the corporations when it comes to music. We care about the music and the artist?

And it is unfortunate that the corporations attached the sales metric of record music as f fans caring for artists. So of course, if sales are reduced and music is illegally obtained, the same corporations with some dumb artists toe the line that fans don’t care. However, the fans do care, they just show it in different ways. But the same corporations don’t know how to make sense of the data and the artists are too poor or too far down the chain to obtain any substantial data.

Maybe that is why the direct to fan relationship has become such a focus lately. It means a leaner artist with less handlers. As the Times article states, more people are involved in music today than the glory years of the Nineties.

They are just doing it very different to what artists of yesteryear did.

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Unsung Heroes

INTERESTING: In A World Of Free, Metal and Rock Music Still Continues To Sell

There is a great article over at the Metal Insider website.

If you are too lazy to click on the link, the article covers the biggest selling metal and rock albums for 2015.

From the results, it’s pretty obvious that metal and rock fans like to purchase music. There is still a collectors mindset there. What’s even more fascinating is that a lot of the albums that have sold a decent amount in 2015 were not even released in 2015.

NOTE: The figures are based on U.S sales.

“Master of Puppets” was released in 1986 and in 2015 it sold 107,800 units. The self-titled “Metallica” album released in 1991 has sold another 77,100 units in 2015. It is well on its way to 17 million units sold in total.

Now think about for a second.

All of Metallica’s music is available on streaming services for paid subscriptions and for free. All of their music is available for downloading via legal options and illegal options. And they still continue to sell.

A band’s longevity is based around the need to replenish their fan base year after year. If you are not doing that then expect to play smaller venues. Dokken and Ratt are two bands that come to mind who haven’t replenished their fan bases from the Eighties. Both bands in the Eighties had platinum sales and played arenas. Today, they have almost no sales and play clubs.  Of course, not having the main creative forces in the current version of the band plays a part, however, even if Lynch and Pilson or Pearcy and Croucier did rejoin Dokken and Ratt respectively, it doesn’t mean that millions of people would be interested.

Metallica,  however is doing a good job at replenishing their fan base based on their selected live performances in new markets and in markets that have high rates of piracy.  They basically have a whole new generation of music fans who more or less consumed the music of Metallica for free and in most cases illegally. However, that still hasn’t stopped them from selling music and concert tickets.

As business people, the move to their own label “Blackened Recordings” was a no-brainer.

The record is how it all starts. It hooks the audience in. Anyone born in the Nineties, will know Metallica as the conformist poster artist for the labels in the Napster case. Anyone born in the Seventies and early Eighties know Metallica as a non-conformist band that pushed boundaries.

The whole Napster kerfuffle in the end just showed why it was not a good idea for Metallica to get in the way of people experiencing their music. However, they have learnt that by making their music available everywhere, they see better returns in other areas.

As an artist, it is a privilege for people to listen to your music. Respect that.

“Back In Black” from AC/DC was released in 1980. In 2015 so far, it has sold 110,000 units in the U.S.  The new album, “Rock Or Bust”, released in 2014, has sold 143,400 units in 2015.  Put it down to the band being on the road and building awareness of the new album. It just goes to show that the blanket marketing campaigns before the album release date, the Grammy appearance and all of the other medical issues/jail issues in the media meant nothing in 2015.

You see, when the music eco system was controlled by the record labels, the marketing blitz by the labels meant something. In 2015, it means nothing.

From the 2015 releases, Breaking Benjamin’s “Dark Before Dawn” has sold 209,000 units so far, Marilyn Manson’s “The Pale Emperor” has sold 124,200 units so far and Halestorm’s “Into The Wild Life” has sold 114,500 units so far.

From the 2014 releases, Foo Fighters “Sonic Highways” album has sold 87,800 in 2015, for total sales in 480,000 so far. Slipknot’s “5: The Gray Chapter” has sold 84,000 units in 2015, for total sales of 344,000 units. Nickelback’s “No Fixed Address” album has sold 101,000 units in 2015. Like the Foo Fighters it is approaching Gold status.

Led Zeppelin continues to be a selling machine, so why would they create new music when Copyright grants them and the owners of their songs, rights for the next 110 years to exploit the works.

In case you are wondering “Led Zeppelin 4” sold 75,000 units and “Physical Graffiti” sold 112,400 units in 2015.

Kid Rock’s debut “Devil Without A Cause” is still selling. For 2015 alone, it has moved 86,000 units. Add that to the other 10 million units it has sold so far.

So what is all of the above telling us.

Eventually people will pay, however if a piece of music that people want to check out is not available for free, they will turn away until it becomes convenient. Don’t expect people to pay just because you want them too.

And for all of those critics saying the new bands cannot attain the same level of success as their Seventies and Eighties counterparts, well have a look at some other stats.

 

As influential as Black Sabbath was to metal music, they are being outsold by Linkin Park, Korn and even Limp Bizkit.

Also for all of Gene Simmons and Paul Stanley’s comments about rock being dead because no one is buying recorded music, well, Kiss has never really been a big seller of recorded music anyway. Their 21 million is pretty tame compared to Metallica’s 62 million. In the end, the live show is where it’s at. Deliver there and make that show a cultural event, the sky is the limit.

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Copyright, Music, My Stories, Piracy, Treating Fans Like Shit

In Copyright Corporations Trust

I have a Google Alert set up called “Copyright Music”. Each day, I get five to ten alerts about Copyright stories.

Let’s not kid ourselves about Copyright in 2015. It is a monopoly that is controlled by greedy corporations who contribute nothing of value to the public domain or to the music industry.

A lost Beatles concert film from February 1964 (51 years ago) has been stopped from getting released because Sony and Apple Corps (The Beatles label) took the film makers to court screaming copyright breaches.

The breach is due to the film containing eight songs out of twelve that are still under Copyright.

So who is Copyright benefiting here?

You need to remember that it was due to a lack of copyright on standard blues and folk classics that benefited the British Rock invasion in the Sixties and Seventies. I can tell you that between 1955 and 1975, no song recorded 51 years ago, in other words from 1904 to 1924 was still under copyright. And look at the music we got.

It is due to copyrights expiring that we have a song from the 19th-century by a little known guitarist called Francisco Tartego now known as “The ‘Nokia tune”.

Who knew back in the 19th century that when he wrote the song called “Gran Vals” would end up being one of the most-played songs in music history.

So what we have here is a situation where corporations who hold the copyrights to old songs, fighting tooth and nail to keep these copyrights. And these greedy corporations are changing laws to suit their business models.

Copyright exists to create incentives for artists to make new works. Extending the rights for recordings made in the 1970s and earlier doesn’t encourage new music. At best, it might generate some income for the small number of “oldies” labels and rights holders whose recordings still have commercial value.

There is no greater Copyright sin than the case against Men At Work. The band lost a court case in 2010 because a judge found that a 10 second flute riff in the 1981 song “Down Under” copied parts of a song called “Kookaburra Sits in the Old Gumtree” from 1934.

As the article states;

“Kookaburra is a simple, four-bar tune. Men at Work were found liable for copying two of these bars. The Court found that this copying was sufficient to award Larrikin Music Publishing – the current owners of Kookaburra Sits in the Old Gumtree – 5% of Down Under’s royalties from 2002 onwards.”

The disconnect here is that people/company who didn’t even write the song “Kookaburra Sits In The Old Gumtree” suing the Men At Work writers almost 30 years after the release of their song and 67 years after the “Kookaburra” song was released.

So who is Copyright benefiting here?

Remember copyright is designed to promote creativity. The writer of the song has passed away. On death, all copyright used to cease and the works would fall into the Public Domain. It hasn’t been that way for at least 60 years.

Led Zeppelin who are no strangers to infringement lawsuits have another one on their hands, albeit 43 years later from when “Stairway To Heaven” was released.

Expect Metallica to cop a few lawsuits in the future once the copyrights to some obscure NWOBHM songs end up with Corporations. Just think of the songs “Welcome Home” and “Enter Sandman”. If i was Metallica Inc, I would be the ones purchasing the rights to the NWOBHM songs they copied otherwise a lawsuit will eventuate.

If you need further evidence about how important Copyright is to corporations (instead of artists) look no further than the donations these corporations give to politicians.

Since Copyright became a financial windfall for the Corporations that hold the rights to songs, we have those same corporate entities via their lobby groups donating to political parties in the name of Copyright.

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Music, My Stories

Metal Festivals

Is the metal festival really worth it these days or should bands focus on hitting the road in smaller packages like the good old days.

Machine Head are doing an “An Evening With” tour at the moment. From all reports, it is doing great business. Dream Theater has done these kind of “Evening With” tours for a long time and the fans loved it. Our favourite acts, with no support act.

Then you have other bands going on the road with one or two openers. openers.

So why do the festivals struggle to make profits.

Ozzfest is no more.

The Metallica funded Orion festival is no more. James Hetfield went on record to say that the U.S audiences don’t respect live music anymore. Was the venue all wrong, or the acts chosen.

The Rockstar Energy Drink Mayhem Festival is looking goneski as well.

Mayhem festival co-founder Kevin Lyman blamed the lack of any new “great” bands for the low ticket sales.

The Sunset Strip Music Festival, set up to celebrate the Strips place in music history is over due to poor turnouts and huge losses.

Germany’s Wacken festival also struggles to break even each year.

As the Billboard article states;

“Even though this year’s edition of Wacken Open Air sold out within 12 hours and tickets to the 2016 event are already long gone, Jensen says that the money will be used “to pay last year’s debt,” including salaries to the festival’s paid crew of 2,500. Jensen tells Billboard.com: “We’re surviving. Every year is a challenge and this one will be hard — I don’t think we’ll lose money, but the profit will be eaten. But we have to get the best experience for the fan. If we’re not doing that, we’re not successful. It’s as simple as that.”

In Australia, the Soundwave Music Festival is always in the courts over unpaid bills. In it’s heyday, Soundwave had shows in Brisbane, Sydney, Melbourne, Adelaide and Perth. Now for 2016, the festival will only hit Brisbane, Sydney and Melbourne.

Rock on the Range 2015 took place at Mapfre Stadium Columbus, Ohio May 15-17,with a line-up of Linkin Park, Slipknot, Judas Priest, Godsmack, Breaking Benjamin, Rise Against, Marilyn Manson, Volbeat, Slash, Halestorm, Papa Roach.

The concert was sold out with 120,000 tickets sold and gross sales of $4,293,389.

Carolina Rebellion 2015 took place at Rock City Campgrounds, Charlotte Motor Speedway Concord, N.C. May 2-3 with a line-up of Slipknot, KoRn, Godsmack, Slayer, Sammy Hagar, Breaking Benjamin, Marilyn Manson, Rise Against, Slash, Chevelle, Cheap Trick, Papa Roach, Halestorm.

The concert was sold out with 80,000 tickets sold and gross sales of $3,438,222.

Rocklahoma 2015 took place at Festival Grounds Pryor, Okla. May 22-24 with a line-up of Linkin Park, Godsmack, Slayer, Tesla, Breaking Benjamin, Volbeat, Queensryche, Halestorm, Papa Roach.

The concert sold 60,000 tickets from the 72,000 on offer and gross sales of $2,263,820.

Rockfest 2015 took place at Liberty Memorial Park Kansas City, Mo. May 30 with a line-up of Rob Zombie, Volbeat, Halestorm, Tech N9ne, Papa Roach, Anthrax, In This Moment, All That Remains.

The concert was sold out with 50,000 tickets sold and gross sales of $1,700,645.

Northern Invasion 2015 took place at Somerset Amphitheatre Somerset, Wis. May 9 with a line-up of Slipknot, Five Finger Death Punch, Volbeat, Three Days Grace.

The concert was sold out with 25,000 tickets sold and gross sales of $1,272,284.

In total, the five festival shows mentioned above grossed $12,968,360 in ticket sales alone.

But somehow, festivals are not making money. But let me tell you one thing, festivals are making a lot of money for a lot of people. This is the great disconnect in music where the majority of the money made from bands goes to middlemen.

There is a post over at VH1 written by Doc Coyle from God Forbid. Must say I am a fan of his blog posts.

In the post Coyle, discusses the future for American Metal festivals. It’s a great read, so check it out.

Our opinions are the same when it comes to stand alone festivals in a city being more of a success than a touring festival.

But the disconnect still exists with the money jar. In the immortal words of Bon Scott,

Gettin’ ripped off, Underpaid…. 
That’s how it goes, Playin’ in a band

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Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

The Copyright Hijack

“What’s going on right now is a total conspiracy amongst all of the record companies and the music society, ’cause so many of those records, samples were done with no law around it. They took care of each other under the table. They took the money from the rappers, they charged them, told them they was paying me. They were splitting it amongst themselves.”
George Clinton

There is a common music quiz question, “Who wrote “This Land is Your Land”?

Woody Guthrie is credited as the songwriter. However, Guthrie is famous for writing lyrics to melodies of other songs, so in this case, the melody came from a song called “When The Worlds On Fire” by the Carter Family. So in 2004, the holders of Guthrie’s Copyrights, threatened a website with a lawsuit, who more or less did the same thing as Guthrie. They added new lyrics to the same tune.

So who is Copyright benefiting here?

What about the story of “Happy Birthday To You”. In 1893, kindergarten teachers Mildred and Patty Hill, wrote a song called ‘Good Morning to All’ for their students. In the 1920’s, the melody from that song evolved and the lyrics kind of changed to ‘Happy Birthday to You.” The song’s publisher, Summy Co. copyrighted both the songs and in the 80’s Warner/Chappell bought the company. Since then, Warner/Chappell has been collecting approximately $2 million a year in licensing fees for a song that is 100 years old.

So who is Copyright benefiting here?

The best part of Copyright is when government bills extending the terms of copyright. In Jamaica, the copyright term is now 95 years from the death of the author, or 95 years from publication for government and corporate works. What is made worse, is that the term extension, also retroactively went back to January 1962, which meant “that works that have already passed into the public domain in Jamaica are now to be wrenched back out again” and put under Copyright.

So who is Copyright benefiting here?

In all instances, Copyright is benefiting a corporation.

But, wait a minute isn’t copyright meant to benefit the creator and then the public domain.

In the UK, the Government wants people to respect Copyright, so their answer is for the High Courts to make it illegal to rip music off a CD or put DVDs onto hard drives that you legally purchased while streaming services tell us “we don’t want to own content, we just want to access it”.

Meanwhile, when legal services are made available at a price point that agrees with people, something magical happens. Money is made from recorded music.

In the UK, there are on average 500,000,000 streams a week. In one year that figure has doubled. That is a lot of money coming into the recording labels coffers. Do the math!

In Spain streaming payments are proving to be the recording industry’s savior. Isn’t it funny when legal services are made available at a price point that the public likes, piracy becomes obsolete.

So who is Copyright benefiting here?

500 million streams a week is a decent amount of money going to the record labels.

But due to heavy lobbying from the film and music industries, the UK Government plans to raise the online piracy prison sentence to 10 years while artists thank piracy for bringing fans to their concerts.

“I just want people to have access to my music. If there was no piracy, why can I sell out 20,000 people every time in Brazil? Is it because of how many records we sold in the shops? Of course not.”
Dave Guetta

If the above sounds familiar, it should, as a lot of metal artists have said the same thing. Watch Flight 666 and see what the Maiden guys have to say about selling out Costa Rica, India, Mexico and other parts of Central and Southern America. Those ticket sales and merchandise sales came from people who obtained their music illegally.

The best answer to piracy is to accommodate it.

Look back to the book pirates in the 1500s. The printing press (new technology of the time like the Internet) came out in 1440. This led to the Governments of the time to give certain Publishers a monopoly (like Copyright) on printing books. This led to issues between the publishers that didn’t have any rights to print books. So their response was to become pirates.

Eventually, these pirates or idealists started to be accommodated and more legal licenses given to various Publishers. Piracy problem, solved.

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Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Another Episode in the Recording Industry Dumb and Dumber File

Seriously, how stupid can the recording industry get!

Why would the recording industry associations battle a Copyright ruling that allows people who purchase a CD to legally rip it?

First, CD sales are on the decline. The whole history of music is available on YouTube and Spotify and Pandora and (insert any other streaming service here).

So why does the recording industry still fight “ripping a CD” laws. No one with any common sense can believe what the UK Music and the British Academy of Songwriters claim.

That if people are allowed to rip the CD’s they legally buy, it would cost the rights owners tens of millions. So what they want is a tax on back up CD drives.

Are these recording industry idiots seriously that out of touch with technology?

Don’t they know that most computers don’t even come with a CD drive! My Apple iMac doesn’t even have a CD drive. In other words, CD drives are disappearing at the same rate that CD sales are disappearing.

But the recording industry, which the article incorrectly calls the music industry, still believe in some 1998 ideal of CD sales and ownership.

Even one of the largest tech companies in the world, believed that music was all about ownership and not access. For whatever reasons, Apple is very late to the streaming party.

When Steve Job’s introduced the iPod back in October 2001, the selling point was “this amazing little device holds a thousand songs, and it goes right in my pocket”. For millions upon millions of music fans, the iPod became a must and in return Apple continued to grow into a very powerful company.

However, Jimmy Iovine and Eddy Cue offer nothing amazing with Apple Music. They offer a music service with features that already exist in Spotify or even Soundcloud. But they hinder their music service by putting it behind a paywall. This new “revolutionary” product is mired in the past.

It’s like the record labels constructed Apple Music and not Apple itself. Maybe that is the truth as Jimmy Iovine’s background leans more to the recording industry than the tech industry.

Artists payouts has proven to be a contentious issue again. Transparency in the area is non-existent. Apple was not going to pay artists during the streams that happen during the three-month trial period. Then Apple did an about flip and said they would. On top of all that, Apple Music is being investigated for anti-competitive behaviour.  The last thing the labels would want is a government investigation.

Did anyone also notice that when Apple did its reverse flip on paying royalties during the free 3 month periods, it was Eddy Cue who went on the record. Meanwhile, the recording industry stooge Jimmy Iovine, remained silent, just like the label heads at Universal, Sony and Warner. However it was those idiots that created this mess in the first place.

If you are a musician this is what you should know;

• Music streaming revenue is surpassing sales of music downloads.
• Research from P. Schoenfeld Asset Management shows that there will be 250 million worldwide music streaming subscribers generating over $16 billion in streaming revenue.

Your challenge is to get people to listen to your music consistently. Forget about the CD sale, or that Vinyl sale or that download sale. They are memento products. Listens is your sale. Eventually, the fan base that listens will start to want your memento’s.

One last thing.

If your song is not on Spotify, it is on YouTube. Taylor Swift took her music off Spotify and saw her YouTube plays increase. Yep, that’s right. Sales of her music didn’t increase at all, but her YouTube stats went through the roof.

It’s because people want to listen.

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A to Z of Making It, Music, My Stories

Art and Music

The first album cover that comes to mind would be Kiss’s “Destroyer”.

In the Eighties, Twisted Sister’s “Stay Hungry”, Iron Maiden’s “Powerslave”, Motley Crue’s “Theatre Of Pain”, Stryper’s “To Hell With The Devil”, Megadeth’s “Peace Sells” and Metallica’s “Ride The Lightning” are iconic images that remain in my head space over and over again.

Add to that list “Whitesnake”s self-titled album and Guns N Roses “Appetite For Destruction”.

The whole package of an album was crucial to me. It was an experience to look at the album cover, the lyric sheets and the credits, as I dropped the needle, kicked back with the headphones and digested the album.

The art was the doorway into the music of an artist. Sometimes it was a win and sometimes it was a complete waste of money.

Maybe I gravitated to heavy metal and hard rock because of my interest in the artwork and the stories I took out of the artwork. Seriously, who hasn’t thumbed their way through thousands of thousands of albums and stopped dead when an album cover caught our eye. On a lot of occasions, that was the difference if I purchased the album or not. The other key difference was who produced it or who was involved in the album. There was no “try before you buy” option.

Production guys like Keith Olsen, Tom Werman, Bruce Fairbairn, Bob Ezrin, Neil Kernon, Peter Collins, Martin Birch, Michael Wagener, Mutt Lange, Andy Johns, Mike Clink and towards the late Eighties, Bob Rock became key deciders if the album was a purchase or a leave for me. Especially if it was a band whose music I never heard before like Skid Row, Extreme, Guns N Roses, Bulletboys, Warrant, Tangier and even Whitesnake’s 1987 album was a NEW one for me in 1987.

Which brings me to the point of the post?

The artwork and the music compliment each other. It gives the music a visual that I could attach myself too. I see it in my kids when they go through my record/CD collection. They connect with the graphic first.

My first Dream Theater album was “Images and Words”. It was purchased based on three things.

The artwork – it looked cool, surreal and progressive.
The length of the songs – By the early nineties, I was looking for music that had some substance. As a fan of hard rock and metal, I was getting bored and fried with the 4 minute songs coming out from the acts I supported. Seeing an album that had songs between 8 to 11 minute range was like a ‘HELLYEAH’ moment.
The producer – Dave Prater. I actually enjoyed his work with the band Firehouse on their self-titled debut in 1990 and “Hold Your Fire” in 1992. Also Bill Leverty is one hell of a guitarist who has not received the recognition he is due.

When I tell my kids that I used to purchase music without hearing it, they look at me, like I am the biggest idiot in the world. It doesn’t make sense to them to spend money on music without hearing it. The fact that I needed to buy a CD to hear Dream Theater is unknown to them.

So the artworks once upon a time, assisted artists in selling music and enhancing their lyrical messages.

You see, a fan can make a connection with an artist in so many different ways. It could be visual, musical, lyrical or a combination of all. So when MTV came, everything started to change.

Can you think of the Motley Crue “Girls, Girls, Girls” album and not think about the uncensored video clip for the song?

Can you think of Twisted Sister’s “Stay Hungry” and not think about the “We’re Not Gonna Take It” or “I Wanna Rock” videos?

What about Whitesnake’s album and the Tawny Kitaen poses in all of the video clips?

What about the performance videos of Bon Jovi during the “Slippery When Wet” and “New Jersey” albums? What a shrewd marketing move to do each Bon Jovi video clip as a performance clip. It put their faces into houses around the world and turned the band into global superstars.

Music videos suddenly became another way for a fan to make a connection with an artist.  Take this quote on music-related art from The Conversation website.

Music-related art helps us learn more about the intention of an artist, and with more music being released than can be heard, this is important. This can, as shown, be the absence of artwork as much as is its presence. As the so-called music industry continues to shift its gaze towards live music events, so too can artists. New ways in which musicians can move and excite fans will continue to emerge, and with them the opportunity to work with artists in innovative ways. Album artwork will continue to catch our attention and create recognisable brands. Music videos will continue to accomplish similar feats, albeit with smaller budgets.

Why do you think Spotify is moving into video and other forms of streaming?

They understand that for a fan of music or for a fan of an artist, it is more than just music. The ones that spend the money want more.

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Music, My Stories, Piracy, Unsung Heroes

Metal Loyalty

Why is it a surprise to people that heavy metal or hard rock fans are the most loyal fans?

There is a pretty good chance that every metal fan has purchased the same album, from acts they like, more than three times.

I am talking from my own experience here. I have the Crue’s Eighties albums on Cassette, LP and on CD.

In the Nineties, these albums got remastered and had some bonus tracks added to them. So I purchased them again. The same albums then got repackaged into Box Sets and guess what I did? I purchased them again.

All up, I purchased each Eighties Motley Crue album five times. Just typing it all out makes me sound silly. Now apply the same counts to Metallica, Iron Maiden, Twisted Sister, Van Halen, Ozzy Osbourne, Megadeth, Bon Jovi, Europe, Cinderella, Kiss, Whitesnake, Def Leppared, Guns N Roses, Skid Row and so on.

Others call it dumb, others call it silly, however I call it loyalty. And guess what? There are millions more people out there the same as me.

Talking about the Eighties, let’s look at the year 1987. The biggest hit singles for that year according to Wikipedia are “La Bamba” from Los Lobos, “Never Gonna Give You Up” from Rick Astley, “I Wanna Dance With Somebody” from Whitney Houston, “It’s A Sin” from Pet Shop Boys and “Who’s That Girl” from Madonna.

However during the year, Guns N Roses unleashed their record-breaking “Appetite For Destruction” album and Def Leppard also unleashed their own record-breaking album in “Hysteria”. Both albums are known as slow-burners, meaning that they took their time to hit it big. Something today’s know it all musicians fail to understand.

For Guns N Roses, it wasn’t until “Sweet Child O’Mine” came out as a single in August 1988 that the album really started to sell. And that was 14 months after it was released. Using the RIAA certification system as a metric for success, by August 1988, Appetite For Destruction was certified three times multi-platinum. Not bad, hey. Then “Sweet Child O’Mine” came out as a single in the same month. By December 1988, (four months later) the album was six times multi-platinum.

You see what happens when one song connects.

Continuing on, by July 1989, almost 12 months since “Sweet Child O’Mine” was released as a single and two years since the album came out, the album was certified eight times multi-platinum. Five million units were sold after “Sweet Child O’ Mine”.

For Def Leppard, it wasn’t until the “Love Bites” single came out in 1988 that the “Hysteria” album started to sell by the truckloads.

Also in 1987, Bon Jovi was still riding high from 1986’s “Slippery When Wet” album. Meanwhile, Motley Crue came out with “Girls, Girls, Girls” and U2 released “The Joshua Tree”. All three bands proved massive drawcards on the live circuit.

White Lion came out with “Pride” and surprised everyone with “Wait”. Suddenly Vito Bratta was in everyone’s lounge rooms courtesy of MTV. And because of MTV, White Lion also became a multi-platinum act.

Ozzy Osbourne paid a “Tribute” to Randy Rhoads while Kiss jumped on the Bon Jovi band wagon with “Crazy Nights”. Blues rockers Great White took the charts by storm with their “Once Bitten” album.

1987 also saw Whitesnake released their mega selling self – titled album, Heart released “Bad Animals” and the single “Alone” and Gary Moore released “Wild Frontier”.

Aerosmith also released “Permanent Vacation” signalling that their comeback was complete, while Pink Floyd did the same with “A Momentary Lapse Of Reason”.

Marillion released “Clutching at Straws”, Y&T released “Contagious” and Rush released “Hold Your Fire”.

Savatage started to make a dent in the metal world with “Hall of the Mountain King” and Alice Cooper’s comeback was picking up steam with “Raise Your Fist and Yell”.

I own all of the above albums, more than once.

Metal and Rock music is a lifestyle. Metal and rock bands appealed to my belief systems. It is that lifestyle and belief system that inspires loyalty. Cultural movements have happened on the backs of metal music.

The term heavy metal in the Eighties was used a lot. A record store lumped bands with very different styles into one Metal category. I could walk into a heavy metal section of a record shop and find Bon Jovi, Metallica, Twisted Sister, Slayer, Iron Maiden, Motley Crue, Poison, Van Halen and even Boston.

Judging by how big metal became, I guess I was not the only one that had the same belief systems. One thing that metal and rock bands did better than every other genre is the branding. Once we connected with the artists, we wanted to become to a member of the gang. We wanted to be patched in and sworn in. It was a tribe mentality.

You don’t need Spotify to know that metal fans are loyal. Looking at the releases in 1987, artists like Kiss, Ozzy Osbourne, Pink Floyd, Whitesnake, Heart, Rush, Y&T and Aerosmith had been around since the early Seventies. Yep, 17 years later, they still had loyal fans waiting for new music. Almost twenty years later, those same bands still have millions of fans waiting for a tour or new music. Can’t say much for Rick Astley.

Other artists like Def Leppard, Gary Moore, U2, Marillion, Great White and Motley Crue had been around since the late Seventies or early Eighties.

The reason why the loyalty of metal heads becomes part of the conversation is that us metal heads/rock heads are stereotyped as antisocial who contribute nothing to society. So how does that explain the numbers that metal and rock bands do on the live circuit, sales circuit, streaming numbers and merchandise sales. That is a lot of money that the anti-social misfits are putting into society.

As the saying goes, pop artists come and go, but metal artists remain forever. Once we are a fan of a band, we are fans for life.

I strongly believe that this metal global audience was achieved because of piracy. Illegal P2P in the early days led to bands like Metallica, Iron Maiden and Motley Crue earning a whole new audience. Suddenly their music was available to people who couldn’t get it. Suddenly these bands who had waning careers, had new markets to hit.

Nicko from Iron Maiden summed it up the best in the Flight 666 documentary. In the documentary, Nicko was mentioning that Iron Maiden hasn’t sold any recorded music in Costa Rica, however they had a sold out show that night.

There is an article over at Mashable that is quoting from Vince Edwards, the head of publicity for Metal Blade Records.

Edwards says that to book live shows, bands need to be able to demonstrate sales, which means using Nielsen’s SoundScan. Spotify streams don’t factor into SoundScan, so any streams that take away from sales also take away from touring. Touring, he says, is “mission critical” for bands. Streams, he says, just aren’t yet incorporated into the system. “It’s such a new metric that people aren’t really sure how to measure that yet,” Edwards said.

Spotify does have some data that can be used to inform bands where it might be best to tour, but Edwards says that doesn’t help metal artists much, since they tend to play smaller venues.

“I think that’s kind of the big disconnect between our world and the mainstream world,” he said.

Seriously, you would think in this day and age that the label bosses would have figured out how to incorporate streaming or even piracy data into their analysis. Online piracy has been around since 1999 and Spotify streaming has been around since 2008. To rely on SoundScan data in 2015 is ridiculous.

Lucky for these clueless label heads that the metal fans are loyal and generate dollars for them.

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A to Z of Making It, Music, My Stories, Stupidity

Leaving The Past Behind

I got an email a few weeks ago from the singer of the previous band I had. Let’s just say his name is “Two Face”.

It was sent to the drummer who is called “In The Band Because I Couldn’t Find Anyone Better”, the bassist “Con Artist” and myself “The Idiot”. The title of the email was GOOD TIMES, and Mr “Two Face” lead singer wanted to remind us all of something great we had at one point in time in the past.

Chasing the lies you live by
Won’t be something new to you
– Sick Of It by Evans Blue

And that was the first issue I had with the email. There was nothing great in that band, once the “Con Artist” bassist joined. He joined the band once the album was recorded. Eight of the ten songs that made the album were all written by me and registered by me with a Performing Rights Association going way back.

And guess what “Con Artist” did?

Yep, he put in a counter registration for the songs on the album for a 25% share saying that he wrote the words and lyrics. The “In The Band Because I Couldn’t Find Anyone Better” drummer also did the same. That was when I spoke to “Two Face” and asked him to tell the truth regarding the song writing and he told me one thing and did another thing behind my back. So think about that for a second.

You might win one battle
But know this, I’ll win the fucking war!
– The Way Of The Fist by Five Finger Death Punch

Four of the songs were written and registered by me with the performing rights association in 2005. The band started in mid 2008, with myself, “Two Face” on vocals, “In The Band Because I Couldn’t Find Anyone Better” on drums and “Original Bassist” joined on bass afterwards.

2005 vs 2008.

“Con Artist” joined in 2010.

2005 vs 2010.

Get your money for nothin’
– Money For Nothin by Dire Straits

You can see why I am bitter. The dishonesty by “Con Artist” and “In The Band Because I Couldn’t Find Anyone Better” just amazed me. Up until then I have never been around people with deceit levels cranked up to a 100%.  I am sure that others have gone through life dealing with some miserable person trying to hold em down. I had three.

Down they come, the swarm of locusts. Skies above converge to choke us
Feast of souls consume the harvest. Young and old, suffer unto the locust
– Locusts by Machine Head

It took a few years, however I finally opened my eyes and realized how much better life is without them. I realized that some people are who they are.

I’ve been the king, I’ve been the clown
Still broken wings can’t hold me down
I’m free again
– Goodbye To Romance by Ozzy Osbourne (with lyrics written by Bob Daisley)

The email further stated that “Two Face” remembers all of us fondly and that he hopes that we get to meet at some point. “Two Face” goes on further to state that we should all forget the bad times and remember those special jam sessions we had.

And that is where I took further issues because to me there are no special jam sessions from when “Con Artist” joined the band on bass. The special jam sessions happened when “Original Bassist” was in the band.

You can’t take my honor, you can’t take my soul
You can’t take the fact you’ll never have control
– Bulletproof by Five Finger Death Punch

The truth is that period of my life was a bitter and angry period. Instead of pushing myself out of my comfort zone and joining established bands, I instead stayed within my comfort zone and surrounded myself with below average players which in turn led to a decline in intensity on my guitar playing.

Another area which led to a lot of arguments was my iron grip on song writing. For every twenty songs that I would write, I would get a partially completed song from “Two Face”, some riffs from “Original Bassist” or an email with words meant to be lyrics from “In The Band Because I Couldn’t Find Anyone Better”.

Notice how no songs were even worked on with “Con Artist”. But hey, this guy feels entitled to put in a claim for 25%.

You’re the monkey on my back and it’s time for you to go.
– Hammered by Motley Crue

So by default, most of the time together was spent on the songs that I wrote. I would always go back and work on the ideas provided by the other band members, but man, they took up so much time and in the end, turned out uninspired.

This then lead to arguments over writer’s royalties (that come to me as the songwriter) and the mechanical royalties (that go to the band as performers on the sound recording). The other guys in the band thought that I was ripping them off and it just deteriorated even more. The sad part is that by then, I had already invested a lot of dollars into the band, with the promise that “Con Artist” and “Two Face” would pay me back.

The only pay back I got was deceit and lies.

Mistakes I would never ever repeat again.

And when my response to “Two Face” wasn’t to his liking, he replied back that I should leave the past behind and stop focusing on it. However he was the one that sent the email in the first place, focusing on the past. Go figure.

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Music, My Stories, Unsung Heroes

Curse of 27

I am sure that everyone has heard or read stories about rock/pop stars dying at the age of 27 and how that age group is cursed. Seriously, the question that needs to be asked is why aren’t all the of the ages in which a person dies cursed. Why isn’t there an age 24 curse, or an age 25 curse, or an age 29 curse, or an age 34 curse, or an age 38 curse and so on?

Why is the suicide by gunshot of Kurt Cobain at the age of 27 more relevant than the tragic plane crash death of Randy Rhoads at the age of 25, or the tragic bus crash death of Cliff Burton at the age of 24 or the tragic overdoses of Tommy Bolin and Paul Kossoff also at the age of 25?

Why is the drug induced heart attack of Jim Morrison at the age of 27 more relevant than the shooting murder of Dimebag Darrell at the age of 38?

Why is it that overdose of Jimi Hendrix at the age of 27 be more relevant than the cancer death of one of the most inspirational guitarists in the thrash/death genres in Chuck Schuldiner at the age of 34?

Why is the alcohol poisoning death of Amy Wineshouse at the age of 27 more relevant that the AIDS related death of Robin Crosby at the age of 42 or the alcohol related death of Bon Scott at age 33 or John Bonham at age 32?

What about the death of Marc Bolan a few days before his 30th birthday or Phil Lynott at the age of 36 or the death of Jeff Hanneman at 49?

I can go on and on.

It goes to show how clueless the mainstream reporters and news outlets are. The scary thing is that these so-called reporters/news outlets have the numbers and the reach, so whatever narrative they put out there, people accept it as gospel because the majority of people are generally too lazy to their own research.

In some of the discussions I have had with people, one of the arguments put forward about the 27 age curse is that those people who died at that age had exceptional talent and made a large innovative contribution to their musical genre. I tell them that I have no issues with their viewpoints, however there are also other artists with exceptional talent that made a large innovative contribution to their musical genre that died at different ages.

For example, Randy Rhoads.

Name me a guitarist right now that doesn’t list Randy Rhoads as an influence.

Name me a European born guitarist that doesn’t list Randy Rhoads as their only inspiration. Hell, look at most of the extreme metal guitarist and you will see a reference to Randy Rhoads in their playing styles. If you know who Alexi Laiho is, then you will know of his devotion to the school of Randy Rhoads. Dimebag Darrell also loved Randy Rhoads (along with Ace Frehley and EVH).

And it is good to see that every year there is a Randy Rhoads Remembered Tribute, so that we never forget the legend that he is.

The same can be said about Chuck Schuldiner who introduced a new level of technical playing to the death metal genre. Dimebag Darrell via his love for the blues introduced a groove to thrash metal that was never there before and in the process spawned thousands of bands in it’s wake. I love Machine Head and if you look at all of their albums, there is always a song on there that has the Dimebag Groove. Or is that the Dimebag Swagger.

Then you have some artists who at the time of their peak really went under the radar however their influence on the band they were in was mammoth. The artists I am talking about are Paul Kossoff and Robin Crosby from FREE and RATT respectively.

RATT rolled because Robin Crosby rocked and when he didn’t rock anymore, RATT ceased to ROLL. If you don’t believe me, then look at the songwriting credits on all of RATT’s biggest songs. The music scene is toxic and when artists fall, they fall hard. Robin Crosby is a perfect example of how toxic it really is.

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