Category Archives: A to Z of Making It

A to Z of Making It, Music

Far From Being Normal – That Is Why We Love Them

I remember a band member once asking me, what do I believe needs to be done to make it.   I always had the viewpoint that successful people are far from being normal.  The ones that make it had something to prove to someone.  There could be abandonment issues, broken homes, mental issues, drug dependencies or some other X factor.  Of course, there are the 1 percents of the small 1 percents of people who make it, that just keep on persisting their way to the top.

Let’s look at Motley Crue.  Nikki Sixx was the driver of that vehicle and look at his childhood. 

Machine Head’s driver is Robb Flynn.  He was adopted.  He had something to prove. 

Metallica at the beginning was all Dave Mustaine.  He was the one that had something to prove as he had the abandonment issues from Mustaine Senior.  Once he was ousted, it was all James Hetfield.  His Christian Science upbringing was the catalyst.  Lars was the connections guy in the band, while James was the driver.

Van Halen had David Lee Roth, the troubled son from a renowned eye surgeon.  Yes, I know that Eddie Van Halen wrote the music and the riffs, however DLR was the show, the ideas man, the troubled teen that had something to prove.

Megadeth had Dave Mustaine.  Mustaine had something to prove when he was in Metallica and after his ousting he really had something to prove. 

Dream Theater had Mike Portnoy.  Portnoy’s mum died in a plane crash and his step dad was a prick.  Talented as John Petrucci is, if Mike Portnoy wasn’t there, Dream Theater would never have made it.  Portnoy delivered the X Factor.

Slipknot had Corey Taylor. Corey had even overdosed twice in his teens.

Something to think about when our heroes mess things up.

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A to Z of Making It, Music

Angus Young – Guitar World – March 1986 – Part 2

ANGUS YOUNG – RAW ENERGY IS ALL YOU NEED
Guitar World March 1986
By Joe Lalaina

(All parts in Italics and Quotes are from the March 1986 issue of Guitar World)

If there’s one thing Angus really hates, it’s when people call AC/DC a heavy metal band.

“It’s a cheap tag”, he says, “and its been stamped on us mainly from a media point of view. It’s an insult to be slapped in with hundreds of other bands. We look at it this way, we’re a rock and roll band. We don’t mind being called that—at least you’ve got a bit of individuality. Calling AC/DC heavy metal is like saying The Police is a reggae band, even though they may have a bit of that style. We’re just as individual I mean, we don’t sound like Scorpions. Although we don t consider ourselves heavy metal, I’m sure a lot of kids will jump out and say ‘Yeah’, AC/DC is heavy metal. They’re so heavy they can sink through
the floor. But that comes from youth more than anything—the kids want to be a part of something. The kids who attend AC/DC concerts are, for the most part, teenage males—
fans who would rather get drunk and rowdy than just rock out and enjoy the show.”

AC/DC is still found in the heavy metal section of music shops.  Even Bon Jovi was classed as heavy metal back in the day.  Anything that had long hair and distorted guitars, the media classed it as heavy metal.  However, Angus has used the metal tag to market himself as a devil among other things.  So even though he hates the tag, he has no issue exploiting it.

“We’re not a pop band”, explains Angus, “so there’s usually more guys than girls who come to our shows. Girls are into the pretty side of things, like the Durans Durans of the world. We don’t go onstage with fancy haircuts and flashy clothes? We just go onstage and rock and roll.”

I saw AC/DC on the Ballbreaker tour at the Sydney Entertainment Center on November 13, 1996.  More than 10 years after this interview took place.  AC/DC had a third wind in their sails at that time, courtesy of the mega successful The Razors Edge album released in 1991.  The crowd had males, females and mum’s/dad’s with their children.  

The point I am trying to make, is that even though AC/DC went on stage with simple clothes, their stage show was anything but simple.  On the Ballbreaker AC/DC had the wrecking ball, the canons, the Rosie blow up doll and enough pyro to cater for a New Years Eve celebration.

Born in Scotland, in 1959. Angus and his family emigrated to Australia in 64.

“There was a lot of unemployment in Scotland at the time.” remembers Angus, the youngest of seven brothers, “so my father took everyone to Sydney [the capital of Australia] in search of work. He managed to find a job as a laborer.”

Yes, Sydney, the capital of Australia.  It looks Joe Lalaina failed geography. 

Although Angus had been messing around on a banjo in Scotland since he was five years old, it wasn’t until his early teens that he began playing guitar. ‘A kid down the road had an electric guitar,’ he explains, and I just picked up the thing and was able to play it. I don’t know why and I don’t know how.

Angus is talking himself up here.  As a guitarist, you don’t just pick up the guitar and play it.  You fiddle around, you make mistakes, you play around with the tuning and so on.  At the time I was reading this, I thought Angus was a god.  All the guitarists in the magazines started to be portrayed as such in the Eighties.

Does Angus think he would be a better player nowadays had he taken lessons when he was younger?

“Nah”, he says, “A lot of guitarists tend to throw their technique on you, which is a lot of crap, really. I’ve always thought that if you can clap your hands and stamp your feet in time anyone can play guitar. I don’t think one needs to take lessons to learn how to play the thing. You should give someone a chance to develop their own technique. If someone tells you how to play something it could easily mess up your talent and corrupt you for life. Everything you play should be done how you feel like doing it—very naturally. Playing guitar is like doing anything else—you’ve got to be able to think for yourself.”

Angus left school when he was fifteen.

That doesn’t happen today.  No one drops out of school at fifteen to be in a band with people who aren’t good-looking.  People get into music these days for all the wrong reasons.    Then they scream piracy when it all goes to hell.  The ones that get into music for the love of it, end up making it.  

MTV also made it that you needed to be beautiful to be famous.  Everything else started to come first and music was a distant second.

“Malcolm was putting together a band at the time.” recalls Angus and I joined. After a few rehearsals, I was really impressed. Malcolm said to me, “We are just gonna have a good time and play what we want to play—very tough rock and roll, no pretty stuff.”

“At first it was hard to find guys that thought like us. One guy we auditioned was a singer, but we told him. We don’t want a singer, we want a screamer. You are not the guy for us. But after a while we found some people and put together a good band.

Two things happened; AC/DC was formed, and Angus’ short-pants routine came into existence. It was my sister who suggested I play in the band with my school shorts on, he explains.

“After school I would go straight to rehearsals, I didn’t have time to go home and change. I wanted to get some solid playing in. One day my sister told me, “Hey it would be a great idea if you played in the band with your school outfit on—no one has ever done it before. It was such a great idea, I decided to do it. I was always one for something a bit original and different.

AC/DC didn’t want perfection, they wanted a certain style.  It was that style that formed a connection with listeners.  Call it pub rock, rock n roll, hard rock or heavy metal.  They didn’t form to be famous.  They formed to write rough music.  That is why they made it.  They looked genuine.  That is why they made it.  They just wanted to play rough music.  That is why they made it.  

Part 3 to come

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A to Z of Making It, Music

Entitlement

I don’t know how my kids will be when they are adults. One thing I do know is that I don’t want them to believe that they are entitled to things. I don’t want them to believe that just because they are smart, they are entitled to the riches of the hard work of others, or to be
earning $100,000 salaries the minute they leave University.

In the last couple of weeks, I have come across entitled kids/adults
that know everything and anyone older knows nothing. These are the kids that always look sad and depressed just so that they can get a reaction from people, asking what’s wrong? These are the kids that when they go to make it in the real world they see it is not as easy as they thought and that mum and dad actually know what they are talking about. Instead of acknowledging their mistakes, they play the whole guilt trip, asking for money to pay the rent, money for a new car and so forth. These are the kids that lash out at other people, without thinking of the consequences, knowing all too well that their parents will do everything they can to fix the situation.

Look at this clip from a Machine Head fan called Frank playing one of the quickest and hardest songs Machine Head has ever written on the bass guitar, with one hand. That is real and that is the spirit of hope and we, the people got to see it, because of the internet. The same internet that the labels and their lobbyist want to control, so that they can have distribution back to the good old days, where they controlled everything. If anyone is entitled to something, it is this guy. He has worked hard to learn the song with a physical disability. He deserves the fame. He has put in the hard work. He is entitled to be recognized.

In music, people still believe that if they write a song, people will buy it and they will be rich. Great music will find an audience. It all takes time. You need to be around for a long time to see success happen. Don’t be fooled with the so called stars from The Voice, Idol
or XFactor. If you want to be rich quick, go into tech. Invent something and lawyer up. I guarantee that you will be sued by some other entitled kid, because they would have had a similar idea as you, but they couldn’t make it work, and since you made it work, they are entitled to a share of your wealth. Or you will sued by some company who purchases patents for patent infringement.

The nerds of my day are the new rock stars of today. They are the cool people these days. In the seventies music was innovative, questioning authority and the artists that created the songs were heroes. These days it’s technology.

No one is walking around with the newest album of Bon Jovi or Van Halen.
They are walking around with the newest gadget from Apple or Samsung.
Once upon a time, the obtaining of a drivers licence and the purchase of a car was the rite of passage. These days, no one really cares what they drive, as long as they have the latest tech in their arsenal.

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A to Z of Making It, Music

Justin Timberlake Gets It

Article

In a previous post i mentioned that artists don’t want to be here today and gone tomorrow.  You want the music, the band, to remain public, to be in people’s’ minds.

Justin Timberlake gets it.  As much as I don’t agree with the old way of promoting an album, he is already prepping for a new album in November.  It will be almost 5 months from when The 20/20 Experience was released.

He is on Twitter and he invests in a lot of tech start ups.  He is a social media expert.  He dabbles in movies and producing songs for others.

He is the definition of the term, Musicpreneur.

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A to Z of Making It, Music, My Stories

Rudolf Schenker – Guitar World – March 1986

RUDOLF SCHENKER ON THE AESTHETICS OF HEAVY METAL GUITAR
By Bruce Nixon

The below article in italics appeared in the Guitar World March 1986 issue.  I have re-typed here and added my bits and pieces to it.

The aesthetics of heavy metal guitar?  Well, think about it.  Rudolf Schenker was intrigued.  He was sitting in a backstage dressing room, a litter of soda cans, ashtrays and half filled beer bottles on the low table in front of him, quietly noodling on his trusty black-and-gold Flying V.  He balanced the guitar on his knees and spread his arms out wide, smiling broadly, his eyes sparkling.  Already, conversation had drifted over Vs and V players, and the Scorpions’ well-known axeman had displayed a deep and interested passion for the guitar life.

That is the iconic look, Rudolf Schenker with a trusted flying V.  This issue is from March 1986.  Rudolf had been in the game for over 26 years by now.  Rock You Like A Hurricane from 1984’s Love At First Sting album was a monster hit for the Scorpions.  Winners never quit.  They persist.  They persevere.  Sure, the Scorpions had an audience in Europe and Asia, but it wasn’t until 1984 that they broke through in the US.

“The aesthetics of heavy metal guitar…” His accent was middling thick with a slightly skewered command of idiom, but it didn’t set in the way of his enthusiasm. The idea had captured his attention, in any case.  

“I know of several different kinds of players,” he said. “There is Van Halen, very technical and very creative.  Him I like very much, because he has put new things into guitar playing.  He is very good rhythm-wise. And the other I like very much is my brother Michael.”  

This, of course, referring to Michael Schenker, the Scorpions’ original lead guitarist, now fronting his own band.

“He can play melodically—but he puts the three parts of the guitar together, the melodic, the technique and the feel. Some have more technical skill, but in my brother, all three parts are equal.  He has feel, but he keeps the melody inside and the exact rhythm inside.”

The impact of Edward Van Halen to rock music is immense.  Back in 1986, it was still at a level of what he brought to the guitar playing circles and how an expectation was made that any band with desires to make it, had to have a guitar hero.  Of course afterwards, EVH would branch out into guitars, amps and gear.

I am the youngest of three boys, so to hear Rudolf talk about his younger brother in such high regard, is cool.  His words ring true.  Michael Schenker was a monster player.  UFO couldn’t contain him.  Their best works happened when Michael Schenker was in the band.  (We will forget about the crappy 90’s reunion album and the bad Vinnie Moore reincarnation, even though i am a fan of Vinnie Moore as well).  His solo work in the eighties as part of MSG and McAuley Schenker Group was a stand out as well.

Going back to March 1986, Rudolf’s summation of his brothers ability made me curious to find out more about Michael Schenker.  This is artists promoting other artists.  I don’t believe that form of promotion happens these days anymore?  Growing up in Australia, the nineties brought a certain elitism ideal to certain local scenes, where each band only looked out for themselves as they where worried that another band might take their fans.  What artists failed to realise is that fans of music always like more than one band.  That is how fan bases are made, a common love of music across different bands.

“You see, metal is a new style.  Heavy rock is based on guitar and drums together.  If you want aesthetics, when you go looking for a good guitar player, you will find them in heavy rock.  This is a place where the guitar player has the most openings.  Look at Rick Springfield—his guitar player is good, but the music is based on the singer.  In heavy rock, the guitar player has more parts than the singer has.  In heavy metal, the players are young and fresh, too, open to new styles and new sounds, new everything!  Whole roads are open to them.  We all used to copy Led Zeppelin and Deep Purple, but bands don’t do that anymore.”

Bands started to copy their peers.

Motley Crue hit the LA scene in 1980 with a mix of Seventies Punk, Americana Rock / Pop and British Classic Rock.  Bands like Poison, Warrant, Bullet Boys and Tuff came out influenced by bands like Motley Crue and Ratt.

Bon Jovi came out influenced by Seventies Classic Rock, Bruce Springsteen and the New Jersey keyboard driven pop scene.  Then you had every band writing songs in a pop metal vein.

Van Halen came out influenced by the English Blues Rock and Americana Rock/Pop.  Name me one band in the eighties that didn’t try to sound like them.

Def Leppard wanted to record an album that mixed Queen style pop harmonies with the NWOBM sound they were involved in.  They achieved that with Pyromania and perfected it on Hysteria, spawning thousands of imitators.  

Guitar players became the ones that got the attention as well.  The band dynamic had evolved.  It started in the Seventies and continued with the Hard Rock / Glam Rock movement in the Eighties.

“I like to listen to heavy rock very much,” he added. “Jimmy Page, in his good days, was so good.  Now, Jeff Beck has always been good, and I like his solo album very much.  I hear Malmsteen—he s very fast, very technical, much into classical.  Take Ritchie Blackmore—of course, he is from the older generation of players, but he doesn’t get older  in his sound.  Beck is more for older people these days.  Ritchie is one of those guys who has old and young kids in his audience.  He has that fresh energy.”

Ritchie Blackmore from Deep Purple and Rainbow is one guitarist that appealed to both old and young guitarist.  The older crowd that is into the blues rock style loved what Blackmore did with it, the middle-aged got the best of both worlds and the younger crowds maybe didn’t appreciate the blues rock vibe of Blackmore however they related to his classical technicality that fit perfectly with the rise of the Eighties shred.  That is where Michael Schenker also comes into the picture.  He also accommodated both audiences.

He suggested that the greatest heavy rock players were European-except for Jimi Hendrix and Leslie West.  America has not been highly nourishing soil for metal guitarists.  In metal, at least.  Europeans maintain more of a purists approach to the genre.  

“I think European guitarists have been more original.” he remarked matter-of-factly.  Page—Beck—Clapton- Ritchie—my brother. In heavy rock. English players, especially, have had a more original feel. In coming from Germany, when I watch television over here, I see everything is made for posing—the advertisements and stuff.  In Europe, people are more natural, they are relaxed.  They don’t pay as  much attention to those things. Maybe the guitar players are like that, too.”

There is that name again Jimi Hendrix and who the hell is Leslie West.  It was years later that i heard Mississippi Queen, if you know what I mean.

By 1986, America had a decent amount of heavy rock players.  Going back to the Seventies, you had players like Ted Nugent, Ace Frehley, Steve Lukather, Neal Schon and Eddie Van Halen.  By the Eighties you had players like Randy Rhoads, Warren DeMartini and George Lynch join the ranks.

It was hard to come up with any more American guitarists who fit the bill.  At the mention of Randy Rhoads, Schenker nodded enthusiastically, and then shook his head sadly.

If it wasn’t for Randy Rhoads, I wouldn’t have been able to play the way I play.  His dedication and precision on the two Ozzy albums will be forever remembered.

“Blues is the basis of all good guitar playing in this style of music,” Schenker concluded.  The Americans are not as bluesy as the English are.  Clapton, Beck, Page—they’re all influenced by the blues.  English players found the right combination for bringing blues and modern rock together.”

Artists speaking their minds.  If you agree with Rudolf’s point of view or not, one thing is clear, he is not afraid to get it out there.  Maybe it is that famed German arrogance, or maybe it is truth.

I honestly believe that music captured in its purest form is magical.  The  purest form is when music is written without the thoughts of profits in minds.  In the late sixties and early seventies, this is what music was.  It was pure.  It wasn’t tainted by Wall Street, by profit margins and balance sheets.

According to his guitar technician, Vince Flaxington, Rudolf Schenker keeps it simple. The Scorpions’ veteran rhythm player carries six Flying Vs on the road, his favorite of the bunch being a black and white 1964 model that his brother gave him about a year or so ago; he also likes the black and gold model, an ’82 reissue, while the remaining four are strictly backups.  

Schenker is a Flying V fanatic, having forty-odd variations of the instrument at home, about a third of which are original issue models.  Indeed, he doesn’t own anything else. He saw his first V in the hands of Johnny Winter and became an instant convert to its sleek good looks.  The best one he ever had, he said, went with his brother when Michael Schenker left the Scorps.  His guitar tech says every one is stock, Rudolf uses only Gibson pickups and refuses to let anyone alter his beloved Vs.  Not even with Strap-Loks.

Onstage, the guitarist uses three 50-watt Marshall heads that drive six 4 x 12 cabinets.  The Marshalls are “quite old”—a ’67, a 1970, and a 1980, all stock.  The volume is set at 9; the EQ knobs are all full-tilt.  His sole effect is a Vox wah-wah, one of the first made, although Schenker only uses it for about five numbers in the current set.  The cabinets also are stock.  He uses a Nady wireless system. 

“His tone is like broken glass,” Flaxington grinned. “That’s the way he wants it—sharp, clear and raunchy.”

Simply and effective set up.  He is a purest.  He didn’t go searching for that sound the way others did.  He just plugged in and let it rip.

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A to Z of Making It, Music

Don’t Waste Time Correcting All The Mistakes

When we start out in life, we are always available. We are all nobodies trying to find our niche, a place to feel at home. We make friends with all comers. We hang with them, because we are thrilled that someone cares about what we do and what we are.

And then we become somebody. We start to judge others. We start to judge the people we knew. We start to close the doors on the people we once we knew, only letting in a select few. We surround ourselves with enables because we are somebody. We give people who we knew the cold shoulder and we start to feel alienated. To help with that feeling we turn to vices.

Don’t let that be you. It’s a different world today. We are all equal on line. It is a tidal wave of digital information. You need to keep those connections that you made at the start. Don’t surround yourself with YES people. You need to hear other peoples’ opinions. It is what keeps us grounded. That is the beauty of social media. There is always someone offering an opinion. It’s okay to not respond to all of the Tweets and Facebook messages you get, however it is also important that you do not ignore them.

In the end, no one lives forever. You only have one chance in life. Don’t waste time correcting all of the mistakes. The past cannot be undone, you need to move on.

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A to Z of Making It, Music, My Stories

C.C. DeVille Guitar World – September 1989 and Persistence (Quitters Never Win and Winners Never Quit)

GW – What was the best piece of advice ever given to you as a guitar player?
“Be your own man,” which carries into every aspect of life. Listen to other people, but realize your opinion counts as well. There’s always someone to tell you how bad you are, but not always someone to tell you how good you are. So you have to depend on yourself not to quit. In the words of Body By Jake Steinfeld, “Quitters never win and winners never quit.” Remember, rock n roll was invented for people who can’t play regular music.

Learn from others, but never forget who you are.  Don’t let the haters win.  As pointed out by C.C. there will always be someone there to tell you how bad you are.  C.C. is a perfect example.  The Shrapnel Guitarist Elite dished him.  Why? It’s because he made to multi platinum status and they didn’t.  Rock N Roll was always meant for the outcasts, the ones that where not professional and did not practice 15 hours a day.

GW – What would you like your epitaph to read?
My epitaph would read: “Here lies the music worlds best kept secret.” When I go to bed at night I’m very hurt that people consider us a joke band. We concentrate on writing good pop songs, so I have to be careful not to overplay. I guess one of these days I’ll have to sink to the level of playing a “jack off” solo featuring hammer on pyrotechnics and flying whammy bars. Ain’t Nothing But A Good Time is a brilliant summer song with a good solo. It fits the song very well. That’s what I’m preoccupied with, rather than showing off.

It’s okay to show emotion, to feel hurt when people dish on you.  That is expected behaviour.  Pretending to be fine is fake behaviour.  The gospel is above, CONCENTRATE on writing good songs, play for the song, not for the hype.

GW – Pick the C.C. DeVille “Dead or Alive Dream Band” excluding members of Poison?
John Bonham on drums, obviously. Paul McCartney on bass, because he’d help me write some great songs. I’d live to hear Paul Rogers on vocals and Max Middleton from the old Jeff Beck Group on keys. Jeez, what a weird combination of people. You probably couldn’t even get a jam going, but somehow mentally it works for me.  To tell you the truth, I quit thinking about ultimate bands because synergy in rock is a strange thing. Superhero bands like Blind Faith and Asia never seem to work out. On the other hand you can put together several average musicians and create something special.  Hell we did our first album in 12 days!  It was raw, but there was a chemistry that people seemed to like, and that’s all that matters.

David Coverdale has played with a lot of musicians, but when John Sykes came into the picture, they created hard rock, blues rock / metal history with the Whitesnake 1987 album.  Coverdale then wrote Slip of The Tongue with Adrian Vanderberg and got Steve Vai to play it, however he never got the same magic, and within 18 months Whitesnake was no more.   That synergy is like lightning in a bottle.  The Beatles where four average musicians that created something special, Sabbath was the same, Deep Purple and the list goes on.  Ritchie Blackmore found that synergy again with Rainbow, however once Dio left it was all downhill from there.  You never know with whom you will have chemistry with.

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A to Z of Making It, Music

Persistence Part 2

There is a recent Dear Guitar Hero article with Tommy Thayer in the Guitar World, May 2013 issue.  The interview was conducted by Brad Angle.

QUESTION: Is it true that you did manual labor tasks at Gene Simmons and Paul Stanley’s houses before becoming a member of Kiss? (Tony Ratoni)

ANSWER: Those are kind of urban myths.  Sure, I started working for those guys part time in the late Eighties, an my credo was that I’d do whatever needed to be done.  And a lot of times when you’re in those situations you do all kinds of things.  I think, somehow, through all the speculation on the internet, people started saying that i did all these strange jobs.  But nothing was strange.  I was just a go-getter that would do whatever task was at hand, which is normal if you wanna get somewhere in your life.  I’m proof that persistence works.  

So all you wannabe artists, are you prepared to persevere.  If you want to be rich, take up banking or get involved technology.  Hell, tech heads are the new rock stars.  They are the cool ones, the ones that people want to hang with as they are rolling in the cash.  If you want to be somebody in music, you need to persevere.  Tommy Thayer was a go-getter for Kiss.  Gene Simmons signed his band Black and Blue and produced two mediocre albums.  He even took one of the Black N Blue songs he co-wrote and called it Domino on Revenge with only himself as the writer.  Tommy Thayer then played the tribute circuit in a Kiss cover band.  This is a period now that is spanning from 84 to 2000.  In 2002 he made his debut as the new Spaceman for Kiss.  He didn’t quit.  He kept on making connections.  He kept at it.

There is a comment on the Persistence and the Meaning of making it post, where Robakers mentioned the persistence of Lars Ulrich in getting Metallica off the ground.  This is so true.  Everyone seems to forget that part of Lars.  He was once a kid, that built connections around the NWOBM music that he was interested in.  He surrounded himself with like minded people.  Eventually one of those people started a label.  Then they where doing a compilation album.  The rest is history.

These days, everyone remembers Lars as the guy that sued his own fans when Napster came on the scene.  That is because, Lars wanted to be part of the corporate elite.  Lars wanted to hang with the rich because he thought it was cool and the rich wanted to hang with Lars as they thought it was cool to hang with a rock star.  Instead of Lars being the stiff middle finger hero to his fans against the corporations, he became one of them.

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A to Z of Making It, Music

Nuno Bettencourt – Guitar World, September 1989

The article was written by Andrew Hearst, and it appeared on page 17 of the September 1989, Guitar World Issue.

“Be sincere.  Whatever you do.  If its Lawrence Welk you’re into or if its Eddie Van Halen, just be honest about it and love what you’re doing.”   Words of wisdom from Nuno Bettencourt, guitarist for Extreme, a Boston – based hard rock band whose self titled debut album was recently released on A&M Records.

A guitarist speaking his mind.  How many people speak their minds these days?  Not a lot, and if they do, they are scared of the haters.  Well guess what, if you seek the limelight, there will always be haters.  Remember, not everyone will love you, but your audience will.  If you love what you are doing, the audience will be able to feel it, they will be able to relate.  Your fans are not stupid, they will know if you are faking it.  Like when Def Leppard delivered Slang, or Motley Crue delivered Generation Swine, or Bon Jovi delivered What About Now or Metallica with Load and ReLoad.  We know that these albums are about chasing some fools gold, chasing an idea implanted in the musicians head by a manager, an agent or a producer.  That is why the people didn’t respond.

Extreme’s first album was produced by the super experienced Reinhold Mack, aka Mack.  His resume is a list of who’s who of classic albums.  Some of my all time favorite albums like Scorpions – Fly to the Rainbow, Deep Purple – Stormbringer, Deep Purple – Come Taste the Band, David Coverdale – White Snake and most of the ELO and Queen albums from 1975 to the mid 80’s had Mack involved, either as sound engineer or as a producer.

Born in Portugal 22 years ago, Bettencourt moved to Boston with his family when he was four.  As a freshman in high school he heard Edward Van Halen and was inspired to pick up the instrument.  Soon he was playing covers and originals in a succession of casual local groups; he calls Extreme his “first really serious band”.

Back in the eighties, bands normally were formed, they would chop and change musicians until within a few months a stable line up was confirmed.  It was expected that once you had a stable line up, you would start to play shows, build an audience and write killer songs.  By doing that, you are creating a buzz, and with that buzz, the good old Mr Record Man Gatekeeper, would come along and make you famous.  What no one told these poor suckers, is that the good old Mr Record Man Gatekeeper will also make them sign contracts that where far from fair for the band.   To put this into context, Extreme, were formed in 1985, signed in 1987, assigned to work with a master producer in Mack so that they develop their songs and sound and their first album hit the streets in 1989.  That is what bands expected in those days.

It doesn’t happen like this anymore.  Labels in the old sense do not exist.  They do not spend money on artist development anymore.  Why? Wall Street.  Labels need to answer to a board of directors and shareholders.  Their memo is to make money, not waste money on artist and development.  Remember Warner Music is going into business with Kickstarter.

“The biggest lack in eighties’ guitar playing is rhythm,” he says.  “There’s a whole other three minutes of a song to be enjoyed.  I love playing solos, but there’s a time and place for that.  There’s a whole other world out there to play with and people are missing it.”

Such balls.  Here is a new up and comer hot-shot guitarist and he is blasting 80’s guitar playing.  To be honest, he is not wrong.  I cannot list the amount of albums i purchased where the songs are lame as, however the guitar solo spot is a song within a song.  Keel is one band that comes to mind.  Yeah they had a few good songs on each album, however the rest of the songs where shite with good solo spots.  MacAlpine is another.  This was Tony’s attempt at having a vocal oriented band around his guitar playing.  The only problem is, you need to have the songs to make it work, not just the guitar solos.  He did it well with Project Driver (the supergroup featuring Rob Rock, Tommy Aldridge and Rudy Sarzo), however that was with more accomplished musicians.   Not a lot of people show balls these days.  We all want to be loved, even by the people who only like to hate.

Extreme headlined a scheduled 15 city club tour in April and May.  The group now hopes to land the opening spot on an arena tour.  “We just want a fair shake,” says Bettencourt.

That is what every band wanted back in the day.  Their careers where in the hands of the people who controlled them behind the scenes.  The label, the manager, the booking agent and so on.  They had to rely on all of the above to get a fair shake.  Seriously how fair was that shake to begin with.  All of the above mentioned people, take a generous cut from what the band makes.

These days, the fair shake is up to you.  You determine how high or how low your career goes.  You determine your definition of success.  Adam Duce got fired from Machine Head, because his heart wasn’t in it anymore.  His definition of success was different to what Robb Flynn’s was.  He felt like he toiled for over 25 years and still hadn’t made.  He wanted to be like Metallica.  But there is only one Metallica.  And since he wasn’t as famous as them, he didn’t see the point in continuing.

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A to Z of Making It, Music, My Stories

Persistence and the meaning of Making It

I just came back from a shopping experience with the wife and the kids.  You leave in the morning, happy, all together and as a family.  You come home, angry with each other, yelling at each other and wondering where did it all go wrong.

Does the above sound familiar to any bands out there?  How many rock stars have called the band they are in FAMILY?  Let me tell you.  That is complete B.S.  Bands are not families and never will be.

90% of the bands have one or two people working hard to get the band running.  In most cases, the songwriting is even done by the same one to two people.  All the organising comes from the same people.  For a while, this is cool, however it then comes to a point where it all explodes or implode’s (depending on which side of the line you are on).  Bands are dysfunctional.  Anyone that tells you differently is a liar.

The difference between a band/artist making it or not making it is persistence.  It could be the love of the music that keeps them going or it could be something else.

Now making it, to me has a different meaning to what others have it.  Making it is being able to live off your music/art.  It doesn’t mean that you are rich.  It doesn’t mean that you sell out arena’s.  It doesn’t mean that you are the mainstreams darling.  It means that you have found a niche, and that niche has found you, and you are in this ride together supporting each other.  You deliver music that the niche desires and the niche rewards you with the support that they desire.  You can make payments on loans and keep the lights on.

So if you are in a band (which to me, is a ridiculous idea if you are the main songwriter) and you expect to be famous like Bon Jovi.  Guess what, it aint going to happen.  The entry-level into music these days is zero.  The gatekeeper model of the past has lost its war with the internet.  Distribution was controlled by the Record Labels.  Not anymore.  Marketing before, was to over saturate the mainstream media outlets like radio, TV, magazines and newspapers with the hope that people will buy blind.  The majors still do this.  The Justin Timberlake 20/20 promotion is living proof, where I even saw his posters in a heavy metal section of a record shop.  Yeah, his album moved a million units in its first four weeks, however, will it have longevity, like Def Leppard’s Hysteria, Adele’s 21.

So what does this mean for you.  How do you get from Point A – starting out to Point Z – making it.

Persistence.  You can never reach Point Z if you quit.  You need to be on this road forever.  Once you are clear on that, you can start the journey.  The first part of the journey is building connections.  These connections are not built by promoting a song you have just released, or telling people you are writing this great song and you can’t wait for them to hear it.

Connections are built by life experiences.  Talk about a concert you went too and how did it make you feel.  Others that went to that concert could latch on.   Talk about your life experiences and pretty soon, hundreds of others will connect that have similar experiences.  That is the start.  Build on it.  Leave the music/art promoting out of it to begin with.

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