Tag Archives: Red Dragon Cartel

Derivative Works, Influenced, Music, My Stories, Piracy

Jake E. Lee

A lot of people don’t know who Jake E Lee is. Do a survey and you will see. US sales for week ending February 5, 2014 had Red Dragon Cartel listed with 5,300 sold. Put those 5,300 people down as the hard-core fans. The niche. Now what. What is the next step for the album? It didn’t show up on any of the sales charts the following week.

In my view, sales of recorded music is not a true measure of success anyway. People still cling to it because they do not know how to do anything else. To use an example from the indie scene, Lorde was a streaming star before she became a sales star and the darling of the PR run mainstream media. Spotify broke Lorde.

I quickly previewed the new album on Spotify. I gave each song 1 minute, just to get a feel for it. Then I went back to Jake E Lee’s recording history just to re-visit what he has accomplished and get a feel for it. And then I went back to the Red Dragon Cartel album and gave it multiple listens.

It is a good listen, however there isn’t really a song on the Red Dragon Cartel album that can market the album. This is a problem in a world that only has time for the best. When Jake E Lee joined Ozzy, “Bark At The Moon” marketed the album, while “Shot In The Dark” marketed “The Ultimate Sin” album. When Badlands released their self titled debut, “High Wire” was the song that marketed the album, while “The Last Time” marketed “Voodoo Highway”.

“Bark At The Moon” was the first piece of music that fans of heavy metal heard from Ozzy Osbourne after the death of Randy Rhoads. And what an opening riff. The same riff that if you look at the albums credits is supposedly written by Ozzy Osbourne with one finger on the piano. The lyrics are written by Bob Daisley. Ozzy’s contribution is the title and the vocal melodies.

So it is fitting that the opening track “Decieved” from Red Dragon Cartel has a riff, very similar in style and structure. So it is fitting that the vocal melodies are styled from the Ozzy Osbourne vocal phrasing book. I have no issue with artists referencing the past.

“Shout It Out” sounds like it belongs on a Saliva album. Not that it’s a bad thing, it just wasn’t what I was expecting from Jake E Lee. “War Machine” sounded like a joke to me, however it does fall into the “progress is derivative” theme. The “War Pigs” intro then moves over into “N.I.B”

“Fall From The Sky” has a solo that is very reminiscent to the “You’re No Different” outro solo from Jake’s Ozzy’s days and “Redeem Me” captures the Badlands vibe.

Unfortunately, the Robin Zander (Feeder), Maria Brink (Big Mouth) and Paul DiAnno (Wasted) vocal songs just don’t resonate.

If there is a song to comes close to being “the song”, well that honour goes to “Slave”. It has the best of Jake E Lee. Metallic riffing, fast single note picking, tritone melodic infusions and it encompasses what Jake E Lee is all about. However, behind every great guitarist there needs to be a great singer. In this case, Jake has a decent singer and in today’s cut throat music, decent doesn’t cut it. We only have time for great. If the band decides to release more music, the decent voice needs to be great.

Regardless it is great to see Jake E Lee back in a band setting. Welcome back.

Standard
Uncategorized

Jake E. Lee and The Red Dragon Cartel. They Are Doing It All Wrong

Did you also hear that Jake E Lee is making a comeback with a new project titled Red Dragon Cartel?

As a fan of Jake E. Lee and the work he did with Ozzy and Badlands, I am glad that he is made the decision to record music again. Man, those two Badlands albums rocked hard. Tried to find them on Spotify and no dice. Even the new Red Dragon Cartel song is nowhere to be found. Lucky YouTube has the Badlands albums streaming in full.

He is doing it all wrong. He is doing it the same way he did in 1986. This is 2013 and the music business model that worked when Jake E. Lee was at the peak of his fame does not work today.

Frontiers Records signed the project. Are there any Classic Eighties metal/rock bands or stars that Frontiers haven’t signed?

Of course the new slab of songs will move a couple of thousand in sales due to hard-core Jake E. Lee fans from the Ozzy and Badlands days and then what. Go on a small club tour, do a few festivals and then what.

Jake E. Lee needs a presence online at the minimum. Release a couple of songs and get people talking about them. See how the songs connect. Having only a Facebook account today just doesn’t cut it. If no one is biting it’s because they are not interested and that the songs are not good enough.

The lyric video for Feeder has over 48,000 views. The song is nothing really earth shattering. There is no classic riff that will stick around forever and a day to haunt my eardrums. The comments on YouTube are varied. People dig Robin Zander on vocals, but don’t like the guitars on the song. Then the comments started on the other song, Deceived. That song has the touring vocalist, Darren Smith singing. And the comments are not pretty. Maybe Jake needs a re-think on the vocalist. Maybe the fans are used to the pipes on Ray Gillen. Whatever the case is, Jake E. Lee needs to communicate with his fans if he wants to make an impact.

Sales are a one to one relationship. It starts and ends with a single transaction. The band/label gets the money and the fan gets the music.

What is the streaming policy? That is a one to many relationship that can be tracked. Data is the new currency in the music business. More so than the record sales. As an artist, you need to know who your fans are? Are they listening to your music.

If they sell less than 10,000 units, does that make the project a dud?

If anything, Jake E. Lee is basically an independent artist again. Frontiers Records doesn’t go out of its way to market any of their releases. Trust me, I am on their mailing list and all I get is the obligatory press release email saying a new release is coming out for so and so band. That’s it.

The reality that escapes Frontiers Records and the acts they sign is that music consumption and marketing have changed dramatically.

Try telling that to musicians. All musicians place a certain value on what they do. It is the usual “we poured our heart and soul” cliché. The funny thing is that worked once upon a time, when the Record Labels acted as Gatekeepers. It doesn’t work today and that is where the problems begin for musicians. They have no idea how to properly market themselves and they fail to understand the simply economics of supply and demand.

Marketing is difficult. Look at the musicians that make up Red Dragon Cartel. On vocals you have Darren Smith from Harem Scarem and Warmachine. In July he was involved in another project called Heavens Fire. How is he going to market himself? He is the lead vocalist and he has no presence. Jonas Fairley is doing his Twitter thing which is cool to see and Ronnie Mancuso is part of the same Eighties brigade as Jake E.Lee, expecting their names and the label to push the band.

You see each musician needs to market themselves in their own way. Look at Five Finger Death Punch. Each member markets themselves. The same for Motley Crue, Metallica, Avenged Sevenfold, Machine Head and so on.

The 2013 music world is littered with new releases. This is a far cry from the gatekeeper controlled release windows of the record labels. With so much supply of hard rock, blues rock and heavy metal music, the demand to listen to it all is just not there. That is why we gravitate to what people talk about. We feel like someone has done the homework for us.

The expectation that most artists have is that since they have talent, can write a song and love what they do, they should be able to charge people to listen. The reality is that there are thousands of bands trying to reach the same fans that are very careful with the money they spend on music.

Music was never a sure thing. The music world is grown bigger and way more competitive.

Standard