There are a lot of discussions happening around the film industry.
For example, would the new Star Wars movie be better served as a HBO/AMC/NETFLIX/etc TV Series?
Instead of a two-hour movie for Episode 7, would it serve the Star Wars story line better if it followed the Game Of Thrones formula and produced ten 1 hour episodes.
Two hours vs Ten Hours.
What would the customers want?
In relation to music, Napster pretty much showed the recording industry what customers want. More single songs than a slab of songs.
It’s pretty obvious that CD’s are not making a comeback. Yes, they are still selling, however so is vinyl. Both niche markets for the time being. The majority of the listeners have moved to streaming services, digital downloads, YouTube or P2P downloading. Whatever the method used to consume music, access is the key word.
Do we want to watch a movie in our home theatres or do we want to put up with dirty Cinema’s, people talking and deciding that the movie experience was the perfect time for them to have a Subway Roll, Satay Chicken from the Thai restaurant next door or some other kind of lunch/dinner.
What people want is instant access. But the content providers would rather sell 5 movie tickets ONCE to my family than get a percentage cut from a monthly license fee from a streaming service over and over and over and over again.
The content providers would rather sell my family ONE Blu-Ray/DVD than get a percentage cut from a monthly license fee from a streaming service over and over and over and over again.
I was talking to me kids about a movie called “Who’s Harry Crumb?” a few days ago. It got them excited to watch it. So i pulled up Netflix, searched for it and it is not there.
Did I got out and buy a copy of it?
Of course not. We just moved on to another movie, which in this case was “The Replacements”.
Same deal with music.
The best emails I get are the ones from Spotify when they tell me a certain album from the bands I follow is available for streaming;
In the last week, those emails have covered the following releases;
- Survival by TesseracT
- The Book Of Souls by Iron Maiden
- Got Your Six by Five Finger Death Punch
- Life, Love, Loss by Degreed
- Here To Mars by Coheed and Cambria
- Love, Fear and the Time Machine by Riverside
I remember the old days when we all rushed to the record store or to the cinema so we could purchase the latest music or watch the latest movie just to be part of the conversation. Why would I want those days back again.
Change is happening quicker than ever before.
We went from Napster to iTunes to YouTube to Spotify. We went from MySpace to Facebook to Twitter and back to Facebook. The major labels have withered down to three. The movie studios are doing the same.
Watch out for television to do the same. Funny thing to note, is that the channels leading the way, are channels that originally started off licensing movies from the Hollywood studios. HBO, AMC, Showtime and Netflix found out that original programming is where it’s at. Create a show that connects and watch it become part of the cultural conversation. Amazon is now involved and Apple is due to enter this market.
So what does this have to do with music and artists?
Expect Spotify to lead the way and start signing up artists because even though artists can cut a record without a major label or corporation behind them, they cannot be heard without the help of the label machine. There is a lot of money in music if you control the copyrights of artists you break through. Spotify can break an artist, they just need to start signing them and developing them.
It’s just a shame that the power players in music would rather spend their resources and monies to shut down illegal music websites through the Courts while websites controlled by terrorist like ISIS are allowed to operate. It’s a shame that the power players in music have had to be dragged kicking and screaming into the new digital world post Napster.
Especially when illegal music websites have allowed fans of certain styles of music to access bands they never could before. Metallica and Iron Maiden are two examples of illegal music websites growing their fan bases in countries where they sold no physical product.
So what did these bands do with that high rate of P2P piracy?
They toured those countries.
Being an artist is a business and making money in a business is hard.
The good thing for musicians today, is that all of the craziness that happened since Napster is all over. Musicians now know what the recording industry looks like and how it all hangs together within the music industry. In my view, the current ecosystem would remain stable for the next 50 years or so.
The big change that would happen is when technology companies like Spotify, Apple, Pandora, Google and Samsung get into signing and developing new artists. When these techies become like labels they will be powerful. Because of the data which they will have and control. Will the record labels then start to litigate against these techies.
Once these companies become like labels, expect them to enter the live arena as promoters. Apple and Spotify are both involved in the festivals scene.
Times they are a changing.