Tag Archives: change

A to Z of Making It, Influenced, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Kirk Hammett = Misguided Fool. We Are Actually Living In The Golden Age of Music Access

The comments from Kirk Hammet have been getting a lot of press/ink lately. They have been re-posted on thousands of other metal news sites by simply copying and pasting what he said.

For those that haven’t read it, this is what Kirk said;

“There haven’t been a lot of really, really great bands that have shown that kind of promise. I think it’s a concern. Because of things like iTunes and streaming and social networking, it’s destroyed music. It’s destroyed the motivation to go out there and really make the best record possible. It’s a shame.”

Okay so lets unpack what he really said.

“There haven’t been a lot of really, really great bands that have shown that kind of promise. I think it’s a concern.”

You see, when you detach yourself from the streets and live in your ivory tower, you don’t see what is happening at ground zero.

Five Finger Death Punch is going GOLD in a tough sales market. They have great numbers in relation to YouTube views and Spotify streams. Their albums have been selling up to the point of when their new one is released. Think about that for a second. Five Finger Death Punch has consistently moved units of their albums every week since 2007. Now compare that to Dream Theater whose new album is already dead and buried after four weeks.

Shinedown are doing super numbers in relation to sales, YouTube views and Spotify streams. They have certifications left, right and centre.

Avenged Sevenfold released a progress is derivative album that is also doing great numbers. In addition, they do super numbers on the live circuit

Black Veil Brides has achieved so much with their first three albums as well as other bands like Bullet For My Valentine, Alter Bridge, Killswitch Engage, Volbeat and so on.

Will we have the superstars of the Eighties and Nineties again? Of course not, it is a different time today, however you can’t tell me that the bands mentioned above don’t have a certain superstar status at the moment.

Will they headline the major festivals? Probably not, because no one really likes festivals any more. The festivals are on their way out. They just don’t know it yet.

“Because of things like iTunes and streaming and social networking, it’s destroyed music. It’s destroyed the motivation to go out there and really make the best record possible. It’s a shame.”

With all the information we get on our favourite artists these days, it makes us realise that our heroes are complete idiots. Kirk just doesn’t understand change. It’s constant.

Kirk’s comments are no different to the comments from other dinosaurs like Jon Bon Jovi, Scott Ian, Duff McKagan, Yngwie Malmsteen, Thom Yorke and David Byrne. Railing against the Internet, Spotify and iTunes and complaining about payments and the lack of motivation to record new music. 

Let’s get one thing clear. Music today can be made for next to nothing. That is why we have so many releases in the market place. Competition for listener’s attention is sky-high. Everybody who records something believes we should pay attention.

Kirk Hammett wants to go back to the Eighties, to a time when bands had to have a record deal to record their music. Kirk Hammett wants fans of his music to buy the whole Metallica album just to find out it was garbage (like ReLoad, St Anger) or for a few songs (like Load).  

If that is the motivation that Kirk Hammett and Metallica needs to record, then they can just give up right now.

It never used to be that way. Metal and rock artists never complained. They always ADAPTED. 

Do you hear Imagine Dragons, Daft Punk, Mumford and Sons, Shinedown, Five Finger Death Punch, Eminem, Halestorm, Killswitch Engaged, Alter Bridge, Slash or Avenged Sevenfold going on a rant about not wanting to make new music or that it is just too tough out there and no one can make it?

Could it be that most people are just not interested in new Metallica music? As Lars said in a Hot Metal interview from June 1992, that I posted earlier. The numbers they are getting for the Black album, will not be eclipsed or bettered.

Could it be that the Napster stigma is still around? The image of Lars Ulrich holding 500 pages of user names that traded in Metallica music is still fresh in people’s minds. 

The comments in relation to streaming are just wrong. Streaming is competing with PIRACY. How is that not good? With Spotify around it just doesn’t make sense to steal. It pays the artist when their music gets played and it pays the artist forever. A sale of an album is just a one stop transaction that inflates the NOW and when you start talking about the NOW, you are thinking like a Record Label.

If Kirk Hammett and Metallica or any artist out there wants to make money from recorded music, they need to find a way to get people to purchase a Spotify Premium account.

Spotify has a mission to have over 20 million premium customers. This will allow artist to take years out to record their masterpieces. Instead of working with the technology, they talk in riddles against it. 

We are living in the golden age of music access. The history of recorded music is at our fingertips and that is a good thing. Finally, there is plan in place to monetize it. If you want to monetize, you need to keep creating.

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A to Z of Making It, Music, My Stories

New Music Releases vs Maintenance Music Releases

Looking at the recent spate of releases from bands that I like, I am asking the question;

When did new music change from being about new and original music to a maintenance model of new music?

Five Finger Death Punch’s new album “The Wrong Side Of Heaven Vol. 1” is “American Capitalist” Part 2. So I am assuming that volume 2 of “The Wrong Side Of Heaven”, will be “American Capitalist” Part 3.

In order to define what I mean by new, I will use Metallica as an example.

Metallica released “Kill Em All” in 1983, which paid homage to the “New Wave Of British Metal” movement with the tempo’s increased to 200 beats per minute. It was new, and there was a technical element to it. It spawned a thousand imitators.

In 1984, they released “Ride The Lightning”. It wasn’t the same as “Kill Em All”. It was vastly different musically and lyrically and it was new. The people responded and Metallica went into refining the “Ride The Lightning” model with great success.

“Master Of Puppets” is a very similar sounding album and the track listing mirrors “Ride The Lightning”. The difference between the albums was the songs. Metallica improved as songwriters. The people responded even more. Then came the technical masterpiece of “..And Justice For All”. Again, the structure of the album was built around the “Ride The Lightning” model. However, even though it was a new album, it was still released under the maintenance model built around “Ride The Lightning”.

Then in 1991, they pressed the reset switch and released “Metallica”. It was back to the new and the people responded in the twenty millions. The “Load” and “ReLoad” albums that followed fell into the Maintenance model of releases that followed the format of the mega successful “Metallica Black” album.

Then in 2003, they pressed the reset switch again and released “St Anger”. It was back to something different. Regardless of what others thought of it, it was a gutsy move to release an album that sounded like that, along with chaotic song structures.

Then in 2008, they pressed the reset switch one more time and delivered a new album rooted in the old. They had taken the best things from the “Ride The Lightning” model and the “Metallica Black” model to deliver “Death Magnetic”.

All bands encompass these transitions.

Let’s look at Dream Theater.

In 1988, they released “When Dream and Day Unite”. It was new, taking influence from the metal bands at the time and merging those influences with progressive elements.

In 1992, they released “Images and Words”. It was new again. They didn’t go and re-write “When Dream And Day Unite”. The people responded and the album was a success.

In 1994, they released “Awake”. This album formed part of their maintenance. A good album, however you can tell they tried to rewrite “Images and Words.” The people didn’t respond to this album as they did to “Images and Words.”

Then in 1997, they released “Falling Into Infinity”. This was a new album as it moved the band into a more mainstream progressive sound. Although it had progressive elements from all previous releases, the band was pushed to enter this direction. Again, it didn’t meet the expectations of the record label and it also caused division amongst band members.

In 1999, they pressed the reset switch and released a career defining album in “Scenes From A Memory”. People responded again to the band. It was a new album in every sense.

So in 2001, they went into part new and part maintenance mode. “Six Degrees Of Inner Turbulence” kept with the concept theme on CD 2. CD 1 was all new tracks that showcased a very metallic element of the band as well as a very Tool style progressive element. Of course by 2001, Tool were huge all over the world.

Then in 2003, they pressed the reset button again and came out with the best progressive metal album in “Train Of Thought”. Any die hard metaller that wasn’t sure about the band, committed to them with this release. People responded as well, as metalcore was also on the rise and those young kids were looking for other forms of heavy music.

So in 2005, instead of re-doing “Train Of Thought”, they went into a part new / part maintenance model again with “Octavarium.” A notable influence this time around was Muse, who by 2004, were huge all over the world.

With the change of record labels, “Systematic Chaos” saw the band return to the metallic elements of “Train Of Thought” in 2007 with great success.

2009 saw “Black Clouds and Silver Linings” which encompassed everything that Dream Theater is in six tracks. It was New and it set a standard.

2011 saw “A Dramatic Turn Of Events”, the first album to not feature Mike Portnoy, who wanted the band to take a 5 year break and when the band said no, he departed. This album following the maintenance model of “Black Clouds and Silver Linings” and “Images And Words.”

2013 saw the release of “Dream Theater.” It has three songs that really stand out in “Illumination Theory”, “The Bigger Picture” and “The Looking Glass”. In the end, this is Dream Theater trying to create something new, however it is another maintenance album.

When you put these bands against the hundreds of millions of other musicians all making music, how does it all stack up.

There is a lot of great music out there that hasn’t been heard. There is a lot of good, a lot of okay and a lot of crap music as well.

With so much music being made every day and released every day, it is impossible for everyone to listen to it all. So when the label bands do end up releasing music, they need to make sure they captivate us to stick around, otherwise we just move on, trying to find something else in the meantime. Some other new niche. That is the new music business.

When an artist has an audience they need to be thankful for that audience. They need to show some respect towards that audience. The label bands have a head start, however if they turnover too many maintenance style of releases compared to something new and refreshing, the audience will move on.

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