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A to Z of Making It, Music

Nuno Bettencourt – Guitar World, September 1989

The article was written by Andrew Hearst, and it appeared on page 17 of the September 1989, Guitar World Issue.

“Be sincere.  Whatever you do.  If its Lawrence Welk you’re into or if its Eddie Van Halen, just be honest about it and love what you’re doing.”   Words of wisdom from Nuno Bettencourt, guitarist for Extreme, a Boston – based hard rock band whose self titled debut album was recently released on A&M Records.

A guitarist speaking his mind.  How many people speak their minds these days?  Not a lot, and if they do, they are scared of the haters.  Well guess what, if you seek the limelight, there will always be haters.  Remember, not everyone will love you, but your audience will.  If you love what you are doing, the audience will be able to feel it, they will be able to relate.  Your fans are not stupid, they will know if you are faking it.  Like when Def Leppard delivered Slang, or Motley Crue delivered Generation Swine, or Bon Jovi delivered What About Now or Metallica with Load and ReLoad.  We know that these albums are about chasing some fools gold, chasing an idea implanted in the musicians head by a manager, an agent or a producer.  That is why the people didn’t respond.

Extreme’s first album was produced by the super experienced Reinhold Mack, aka Mack.  His resume is a list of who’s who of classic albums.  Some of my all time favorite albums like Scorpions – Fly to the Rainbow, Deep Purple – Stormbringer, Deep Purple – Come Taste the Band, David Coverdale – White Snake and most of the ELO and Queen albums from 1975 to the mid 80’s had Mack involved, either as sound engineer or as a producer.

Born in Portugal 22 years ago, Bettencourt moved to Boston with his family when he was four.  As a freshman in high school he heard Edward Van Halen and was inspired to pick up the instrument.  Soon he was playing covers and originals in a succession of casual local groups; he calls Extreme his “first really serious band”.

Back in the eighties, bands normally were formed, they would chop and change musicians until within a few months a stable line up was confirmed.  It was expected that once you had a stable line up, you would start to play shows, build an audience and write killer songs.  By doing that, you are creating a buzz, and with that buzz, the good old Mr Record Man Gatekeeper, would come along and make you famous.  What no one told these poor suckers, is that the good old Mr Record Man Gatekeeper will also make them sign contracts that where far from fair for the band.   To put this into context, Extreme, were formed in 1985, signed in 1987, assigned to work with a master producer in Mack so that they develop their songs and sound and their first album hit the streets in 1989.  That is what bands expected in those days.

It doesn’t happen like this anymore.  Labels in the old sense do not exist.  They do not spend money on artist development anymore.  Why? Wall Street.  Labels need to answer to a board of directors and shareholders.  Their memo is to make money, not waste money on artist and development.  Remember Warner Music is going into business with Kickstarter.

“The biggest lack in eighties’ guitar playing is rhythm,” he says.  “There’s a whole other three minutes of a song to be enjoyed.  I love playing solos, but there’s a time and place for that.  There’s a whole other world out there to play with and people are missing it.”

Such balls.  Here is a new up and comer hot-shot guitarist and he is blasting 80’s guitar playing.  To be honest, he is not wrong.  I cannot list the amount of albums i purchased where the songs are lame as, however the guitar solo spot is a song within a song.  Keel is one band that comes to mind.  Yeah they had a few good songs on each album, however the rest of the songs where shite with good solo spots.  MacAlpine is another.  This was Tony’s attempt at having a vocal oriented band around his guitar playing.  The only problem is, you need to have the songs to make it work, not just the guitar solos.  He did it well with Project Driver (the supergroup featuring Rob Rock, Tommy Aldridge and Rudy Sarzo), however that was with more accomplished musicians.   Not a lot of people show balls these days.  We all want to be loved, even by the people who only like to hate.

Extreme headlined a scheduled 15 city club tour in April and May.  The group now hopes to land the opening spot on an arena tour.  “We just want a fair shake,” says Bettencourt.

That is what every band wanted back in the day.  Their careers where in the hands of the people who controlled them behind the scenes.  The label, the manager, the booking agent and so on.  They had to rely on all of the above to get a fair shake.  Seriously how fair was that shake to begin with.  All of the above mentioned people, take a generous cut from what the band makes.

These days, the fair shake is up to you.  You determine how high or how low your career goes.  You determine your definition of success.  Adam Duce got fired from Machine Head, because his heart wasn’t in it anymore.  His definition of success was different to what Robb Flynn’s was.  He felt like he toiled for over 25 years and still hadn’t made.  He wanted to be like Metallica.  But there is only one Metallica.  And since he wasn’t as famous as them, he didn’t see the point in continuing.

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A to Z of Making It, Music, My Stories

Persistence and the meaning of Making It

I just came back from a shopping experience with the wife and the kids.  You leave in the morning, happy, all together and as a family.  You come home, angry with each other, yelling at each other and wondering where did it all go wrong.

Does the above sound familiar to any bands out there?  How many rock stars have called the band they are in FAMILY?  Let me tell you.  That is complete B.S.  Bands are not families and never will be.

90% of the bands have one or two people working hard to get the band running.  In most cases, the songwriting is even done by the same one to two people.  All the organising comes from the same people.  For a while, this is cool, however it then comes to a point where it all explodes or implode’s (depending on which side of the line you are on).  Bands are dysfunctional.  Anyone that tells you differently is a liar.

The difference between a band/artist making it or not making it is persistence.  It could be the love of the music that keeps them going or it could be something else.

Now making it, to me has a different meaning to what others have it.  Making it is being able to live off your music/art.  It doesn’t mean that you are rich.  It doesn’t mean that you sell out arena’s.  It doesn’t mean that you are the mainstreams darling.  It means that you have found a niche, and that niche has found you, and you are in this ride together supporting each other.  You deliver music that the niche desires and the niche rewards you with the support that they desire.  You can make payments on loans and keep the lights on.

So if you are in a band (which to me, is a ridiculous idea if you are the main songwriter) and you expect to be famous like Bon Jovi.  Guess what, it aint going to happen.  The entry-level into music these days is zero.  The gatekeeper model of the past has lost its war with the internet.  Distribution was controlled by the Record Labels.  Not anymore.  Marketing before, was to over saturate the mainstream media outlets like radio, TV, magazines and newspapers with the hope that people will buy blind.  The majors still do this.  The Justin Timberlake 20/20 promotion is living proof, where I even saw his posters in a heavy metal section of a record shop.  Yeah, his album moved a million units in its first four weeks, however, will it have longevity, like Def Leppard’s Hysteria, Adele’s 21.

So what does this mean for you.  How do you get from Point A – starting out to Point Z – making it.

Persistence.  You can never reach Point Z if you quit.  You need to be on this road forever.  Once you are clear on that, you can start the journey.  The first part of the journey is building connections.  These connections are not built by promoting a song you have just released, or telling people you are writing this great song and you can’t wait for them to hear it.

Connections are built by life experiences.  Talk about a concert you went too and how did it make you feel.  Others that went to that concert could latch on.   Talk about your life experiences and pretty soon, hundreds of others will connect that have similar experiences.  That is the start.  Build on it.  Leave the music/art promoting out of it to begin with.

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Music

Bon Jovi – What could they have done differently

What could have Bon Jovi done differently with the release of What About Now.

They need to know their audience. The audience are the ones that will spread the word. It is the audience that will spread the word via text, Facebook and tweets. Instead Bon Jovi focused on advertising spending stupid amounts to hit people that don’t really care about the band. Bon Jovi experienced his daughter OD’ing and his family lived through the Jersey wild weather, all before the release of the album. They still could have released the album, but how cool would it have been if Jovi released a song for free about how the storms destroyed his beloved Jersey. How real and true would it have been if he released a song, showing his pain at his daughters subsequent overdose. The songs didn’t have to be released as part of an album, they can be released as stand songs. They don’t need to chart (however I am sure that is what Jovi judges success on). Be real, be true to yourself. Don’t be a fake.

Once upon a time, Bon Jovi had an edge. Through all the years of success he has lost the edge, smoothing up all the surfaces like he is a big window skyscraper. To me that looks pretty damn uninteresting.

The fans know when their favourite musician is telling the truth. So why don’t they do that. The whole Richie Sambora leaving the tour is about smokescreens and dishonesty. Who are the band worried about alienating. The fans care, they want to know what is going one, so be honest with them.

Don’t Act Above Your Fans – Bon Jovi is the CEO of the band, he is part owner of this, has a stake in that, blah, blah, blah… Once upon a time Bon Jovi was just one of the people, one of the kids from the street who was a rebel and had rock n roll dreams. He achieved those dreams, and now he act’s above the people. All this does is inspire people to take swipes at him. If you have success, it means that you will always have haters. Accept it, don’t try to control it. Don’t try to be someone you are not.

Break all the rules, create a great 10 minute song, get a scriptwriter in and make a music video motion picture of another great song, create a concept album, have the movie to go with it, do a small club tour, paying homage to earlier releases like the first two Bon Jovi albums in their entirety. Stop thinking about the $$$$ at the end and start thinking about increasing the fan experience which in turn will bring more $$$$ than ever.

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Music

Bon Jovi’s What About Now drops from #34 to #50

Well its week 4.  As predicted, the worst ever Bon Jovi album has proven to be just that.  It’s moved 2,383 units for the week but the tour is selling out.  That alone should tell Bon Jovi that the music they put out, is completely garbage.  The fans coming to the shows have totally ignored it.  In most cases, i can see fans running to the toilet or to buy a drink when any new song appears in the set.

This album debuted at Number 1 four weeks ago.  It went to number 7.  It went to number 34.  Now it is at 50.

There are fans that are angry at the absence of Richie Sambora due to drinking and partying.  If i was Richie, i would be drinking as well, especially when in the lead up to the album release he was saying that it is the best thing Bon Jovi has ever created.  With a statement like that, i will be hitting the booze as well, as all street cred goes out the window.

Trust is more important these days than sales.  Bon Jovi is moderating its own forums so that they paint a rosy picture.  What are they trying to say to their fans?  We don’t care about your views?  We don’t want to connect with you?  We just want you to give us all of your money, like the one way street of old.  It’s different these days Jon.  It’s a two way street.  If you want to be relevant, you need to write great songs again and again and again.    You need to release them more frequently or just stop releasing new crap music and live of the legacy you created sort of like the Eagles.

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Classic Songs to Be Discovered, Music

Undivided – Another classic Bon Jovi song waiting to be discovered

This is what music is about, writing about experiences. September 11, 2001 changed everyone. That event changed everything. For those that saw it, we felt fragile and we felt afraid. This lead to anger. We wanted revenge.

Undivided was written by Bon Jovi, Sambora and Billy Falcon. Falcon actually pops up on a lot of Bon Jovi songs that have been missed. Falcon was an artist who really hadn’t released anything worthwhile, until Jon signed him to a deal with Jambco Records. Does anyone remember that label? Jambco was a record label started by Jon Bon Jovi, under Mercury Records in the late 80’s. I remember it released Aldo Nova’s – Blood on The Bricks and Billy Falcon’s – Pretty Blue World. Both albums did nothing. Aldo Nova couldn’t capture the magic from the Fantasy album, even though JBJ co wrote all the songs on the album, and even produced the album. In the case of Falcon, all the songs were written by Falcon, with JBJ co producing. In the end even JBJ’s name couldn’t get it to sell.

Undivided is probably the heaviest song Bon Jovi has recorded. The producer was Luke Ebbin (who was introduced to JBJ by A&R legend John Kalodner) and the song was originally called One. For those that don’t know, John Kalodner was the guy that broke Whitesnake in the US and relaunched Aerosmith in the 80’s (both via Geffen Records). He also signed Foreigner and AC/DC to Atlantic Records in the seventies.

They should have kept the One song title. Maybe they thought One belonged to U2. The stomping groove grabs you from the outset. Its mean and its angry and you can feel it coming out of the speakers that way.

That was my brother lost in the rubble
That was my sister lost in the crush
That was our mothers, those were our children
That was our fathers, that was each one of us
A million prayers to God above
A million tears make an ocean of

It could relate to anything, a terrorist attack, a war front, a natural disaster. The message here is to stick together. We can rise back up, but we can’t do it alone. We need each other. We need to do it together. Even though we are connected to each other 24/7, we are alone. We don’t stick together anymore.

I found spirit; they couldn’t ruin it
I found courage in the smoke and dust
I found faith in the songs you silenced
Deep down it’s ringing out in each of us

I know that this song is about the twin towers. When I listened to the song back in 2002 that was not how I related to it. Being from Australia, the Bali Bombings happened on the 12 October 2002, and the Bounce album was released on the 6 October 2002. This song to me is about Bali. I even wrote a song called Mourning Sun, about the two terrorist acts.

When people are hurting they turn to music. All the fund-raising is aided by musical benefit concerts and compilation albums. When I couldn’t make sense of what was happening in the world I turned to music.

Hearing this song again in this day and age, one day we will stand as one against the copyright maximalist, against the greedy politicians and the lobby groups that influence them, against crime and violence in the family. One day Bon Jovi will release another song as powerful as Undivided, instead of the C Grade elevator music they released with What About Now.

For those that don’t know, here it is

For those that know it, revisit it, put it in your mp3 player and spread the word on it.

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Classic Songs to Be Discovered, Music

Last Man Standing – Classic Bon Jovi song waiting to be rediscovered

I have been critical of Bon Jovi, especially around their latest release What About Now.  However, the band has created a lasting legacy and a lot of great songs along the way.  Everyone knows the hits.  They are the songs we go to the live show to see.  However, there are a lot of songs that deserve more attention than what they have received. 

This song has had some history.  It is written by Jon Bon Jovi and Billy Falcon.  The studio version was meant to be on 2003’s This Left Feels Right greatest hits package, however, it ended up on the 100,000,000 Fans Can’t Be Wrong box set released in 2004.  It was a laid back acoustic style ballad with slide guitar and all the country twang you can get into a song.  An acoustic live version of the song was added to the This Left Feels Right DVD.

It was then re-worked into a great rock song for the 2005 Have A Nice Day album.  The intro grabs you and makes you want to pay attention.  It’s no longer a ballad, but a real rocker.  This is the beauty of music.  You can try different variations of the same song.  The rockier Last Man Standing leaves the original version in the dust.

The theme of the song is about kids turning up to a circus/freak show act to see the last real performer of live music.

Come see a living, breathing spectacle
Only seen right here
It’s your last chance in this lifetime
The line forms at the rear
You won’t believe your eyes
Your eyes will not believe your ears
Get your money out, get ready
Step right up, yeah you, come here

I live in Australia.  In most cases, the bands that come down are the large arena bands.  Normally around Soundwave (February each year), I will get to some sideshows of the medium sized bands to come down for this festival.

This year I caught Bullet For My Valentine and Periphery sideshows.  Last year I caught Machine Head, Times of Grace, Shadows Fall and Chimera side shows.  I paid like $60 for those tickets.  I saw Motley Crue and Kiss last month and paid $200 a ticket.  I’m going to see Black Sabbath in a few weeks’ time and that is $160, compared to Coheed and Cambria at $60 the week before.

Basically the larger bands will try and grab more of the punters dollar as they have a larger entourage and then it will be the last man standing in the audience.

Once upon a time, rock shows where exactly that, people lined up around the side of streets just to get in.  These days, it’s not like that.  I have been reading articles where a lot of artists state that no new band can become a mega star like the artist of the old, and they always make reference to Led Zeppelin, Eagles, Bon Jovi, etc…

Bullshit, I say.  Artists are just as relevant today as they were in the past.  The difference is, in the past, artists created music and followed their muse.  If they sold a million or sold a thousand it didn’t matter.  These days, artists are in it for the money only.  If they sell a thousand, they see it as a failure.  The ones that are in it for the music end up breaking through.  Adele’s first two albums where so personal, she wrote those songs as a sort of therapy to get over her relationship problems.  She didn’t write them, thinking Rolling In The Deep will sell millions and 21 will move 13 million units plus.  The question is what Adele will do now.  Will she become another corporate money making slave?

You ain’t seen nothing like him
He’s the last one of the breed
You better hold on to your honey
Honeys, don’t forget to breathe
Enter at your own risk, mister
It might change the way you think
There’s no dancers, there’s no diamonds
No this boy he don’t lip synch

The debate, live vs. lip synch.  These days, it is acceptable to lip sync if you tell the people buying the tickets that you will be lip syncing.  However it is not acceptable to lip sync if you are telling the people that you are performing live.  There was that whole Britney Spears debacle here in Australia when she toured last time around, as she was lip syncing and didn’t tell the paying customers that is the case.

See those real live calloused fingers
Wrapped around those guitar strings
Kiss the lips where hurt has lingered
It breaks the heart to hear him sing
The songs were more than music
They were pictures from the soul
So keep your pseudo-punk, hip-hop, pop-rock junk
And your digital downloads

Artists used to play a tonne of live shows, to build an audience, to create a buzz and to get a recording contract that promised to make them mega starts.   These days, it’s not like that.  Artists can create something magical in the bedroom on a laptop, and reach a global audience of millions.  There is no need for the gatekeeper.   Bon Jovi wrote this song around 2002/2003 and you can tell he is trying to hold on to the old ways.  He’s even gone on record saying that Steve Jobs destroyed the music business and the album.  What he should have been saying is that Steve Jobs added money to the music business because the legacy record labels where too stupid and clueless to innovate and do it themselves.

If you like the country style of Bon Jovi, check out the ballad version.  It’s a live version that has Jon’s message in the intro about the song.

If you like the rock style of Bon Jovi, check out the rock version.

If you are a fan of Bon Jovi, check out both.

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