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Greed Will Kill The Streaming Star

I mentioned in an earlier post how the greed from the major record labels could end up killing streaming services. Since then, Swedish musicians are threatening to sue major labels Universal Music and Warner Music over streaming royalties. This is following a similar pattern from the lawsuits against the labels over iTunes sales and how those sales got paid back to the artists as royalties. Artists like Whitesnake, Def Leppard, Don Henley and Eminem led the way.

Even Billy Bragg stated the same via his Facebook account;
“These artists have identified that the problem lies with the major record labels rather than the streaming service and are taking action to get royalty rates that better reflect the costs involved in digital production and distribution. UK artists would be smart to follow suit.”

The major labels operate with a digital (streaming and mp3 sales) business model that is rooted in the past. The majors still pay a less than 10% royalty rate to artists for digital income. The 10% average rate is based on the age when the record companies produced a physical product like vinyl or CD, stored it in a warehouse and then transported that product to a brick and mortar store. Of course at that time all of these steps in the process where accounted for.

However in the digital age, there is no need to even produce a physical product like vinyl or CD however the labels are still short-changing their artists. If the streaming rates paid to the labels were so bad, trust me, the majors and the RIAA would be the first ones screaming theft. By being silent on the matter means that the majors are making real good money from streaming.

Spotify pays 70% of its revenues to music rights holders. By the end of 2013, they expect that those payments will exceed $500m. How much of that money gets passed on to musicians depends on the terms of their contracts with labels. Maybe the RIAA should be lobbying hard to get a bill passed where streaming is seen as a license and seventy percent goes to the artist. But we will never see that, as the RIAA is there to protect the record labels, not the artists. However they claim in their rhetoric that they are working on behalf of the artist.

From a metal perspective, Century Media Records pulled their music from Spotify in August 2011, citing that physical sales have dropped drastically in all countries where Spotify is active. Then in July 2012, they opted back in. By February 2013, they released a Spotify app. What a turnabout by the label? Metal Blade pulled music of Spotify in September due to no real agreement in place.

If you are on a major label roster you should have followed the Def Leppard route. Due to disagreements they were having on the digital payment terms with their label, they then refused to let their label put their catalogue on digital services.
However, then in order to cash in on the Rock Of Ages movie and the sudden interest in “Pour Some Sugar On Me” and “Rock of Ages”, they released digital “forgeries” of these classics and they released them on their own terms. Do you hear Def Leppard complaining about streaming and iTunes rates for those two songs? This year, they even released their “Hysteria” forgery.

Once upon a time, the artists had the power. Then in the Eighties, the labels stole it back. With the rise in revenue due to the CD, it made the labels mega rich powerhouses. Well it’s time for the artists to take back the power. Basically the labels without any artists are worth nothing. However, a lot of the artists just don’t see the big picture.

Those times of when recording was really profitable are over. Long gone. Recording revenues are shrinking. Streaming is trying to bring back some of it. If more and more people are paying for it the overall pool of money grows. These services need time to grow. However, as I mentioned previously, how much of that money gets passed on to musicians depends on the terms of their contracts with the labels?

Maybe Spotify and Deezer should become a label and start signing artists themselves as it is obvious that the major labels don’t care about their artists.

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Music, Stupidity, Uncategorized

Black Sabbath Debuting New Songs Live

If i was the Black Sabbath management team or marketing team, i would tell them one thing.  Just pick your best new song and play it.  The fans are not there for the new stuff.  They don’t even care about it.  They are there for the classics and if the new stuff is not on par with the classics, don’t play it.

Check out Loner, which is another new song from the greatest thing Ozzy has ever done department, the album 13.  It’s awful.  I know Ozzy is totally out of key and singing the song so bad, it makes the ears hurt.  Even if he did sing it in key, it still can’t help the song, because it is crap.  Watch the clip, every time Ozzy grabs the microphone to move around the stage, he takes one step, stops, realises something and moves back to the microphone stand.  WHY you ask?  That is where his teleprompter is.

So why play a new song if you don’t know the lyrics.  He was doing the same for the Sydney show I saw him.  The normal Sabbath songs that Ozzy performs on his solo tours, came easy to him and he was a different performer.  The other classic Sabbath songs, he had to read,  but not as much as the new ones.  You watch every live clip of the new songs, and Ozzy does the same movements.  His not singing, his reading, making it sound like he is attempting to sing.  It is karaoke in front of thousands, who paid up to $160 to watch them perform.

The irony of all this is that Ozzy went public with his version of Bill Ward’s ousting recently.  The thing is, it is clear that even Ozzy cant go on for a two and a half hour show.  Ozzy mentioned that Bill had post it notes on his drum kit, so that he can remember what to hit on certain songs.  So, how is that different from a teleprompter.

If these four songs are indicative of the album to come, it’s going to be a disappointment.

God Is Dead, is way too long for what it is.

End Of The Beginning is a dead set joke where they rip off their own Black Sabbath song.

Methademic has the best title i have seen in ages, but it is a shit song.

Loner = Methademic.

People have commented on the brilliant guitar riffs from Iommi.  I admit, those four songs have some cool riffs.  As a guitarist, I can appreciate that.  Cool riffs can’t make the song great, and to have a great song, you need more than just cool riffs.

To be honest, the song titles sound way better than what the songs sound at the moment.

I don’t know why Black Sabbath isn’t releasing the songs to be downloaded via iTunes or to be streamed.  It’s just a stupid business model that they are operating on.  The live versions out there, are pretty poorly recorded and Ozzy sounds completely out of tune, so get on the front foot and change peoples perception of the songs.  Release the auto tune, melodyne processed songs.

It looks Sharon cant compete with the Internet age, the best distribution system ever.

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Music, Uncategorized

Guitar World – January – 1986

Guitar World – 1986 – January

I was unpacking boxes and I came across all of my Guitar World magazines, Guitar for the Practicing Musician which morphed into just Guitar, Guitar School, Guitar One, Guitar Player, Total Guitar, Guitarist, Australian Guitar and Guitar Player.

This was the first Guitar World magazine I purchased.  I remember purchasing it from the newsagency, bringing it home and slowly taking it out of the plastic.  I remember turning the pages over as delicate as a heart surgeon.   This was all I had back in 86, apart from a tape of Twisted Sister’s Stay Hunger, Van Halen’s 1984, Bruce Springsteen’s – Born In The USA and Motley Crue’s Shout At The Devil.  I also had some seven inch singles from my brothers that had Kiss – I Was Made for Loving You and Hard Times as its B Side.

It had Yngwie Malmsteen on the cover.   I don’t know why I purchased this edition as at that time I didn’t even know who Yngwie was or how he sounded.  However I was starting to get into guitars and the magazine was called Guitar World.

There was a small piece in a section called The Whammy Bar, which stated that Billy Sheehan will be joining David Lee Roth on his new solo project and that DLR is also trying to get Yngwie Malmsteen in there.  Here is the connection for me as I knew who DLR was from Van Halen.  This alone made me interested in seeking out the music from Malmsteen.

Who would have thought how interconnected Malmsteen and Steve Vai where at that time.  Talk about six degrees of separation.  So Malmsteen came to America and played in a hard rock band called Alcatrazz.  When he left that band to do Rising Force, Alcatrazz hired Steve Vai as his replacement.  DLR is looking at putting a new band together post Van Halen and Malmsteen is sought out, however it is Vai that gets the job.

Then I read the Malmsteen interview.

“I’d rather have people dislike my style than change it,” he says. “If someone says, ‘Hey, Yngwie, you play too damn much’ –- I don’t care. The way I play is the way I like to play. If people like it – great.  If they don’t, it’s still fine with me.”

I think 27 years on; it’s safe to say that Yngwie didn’t conform to any record label standard.   I have listened to every album he has produced and while quite a few became a yawn fest and a waste of time I will never get back, he never gave in and he never sacrificed his ideals to please the  corporate empires.  For any guitarist or musician coming out, this should be your motto especially when you have musicians from ‘successful ‘ groups departing and issuing comments like this (from Adam Gontier – ex Three Days Grace vocalist);

“The music BUSINESS.  Remember this people…, in my/our case; it’s always been about the “business”.  The money.  What about the love for creating real music from the heart?  Where did that fit in? Pretty much nowhere.  No room for music from the heart, when it’s just about music for the radio.”  

You can safely say that Malmsteen has always been about the music.

It’s okay to have haters.  You cannot please everyone.  However as soon as you lose what made you special in the first place, you are the same as everyone else.

“I’ve always sacrificed things in order to become the best musician I could be. “

Malmsteen dropped out of school at 15, got a job working in a guitar shop which further developed his skills (being able to play is one thing, however knowing your equipment and knowing how it all hangs together is another).  How many kids these days drop out of school at 15?  Why would they?  Isn’t it better to get an education and even go to Uni/College so that there is something to fall back on?

“If guitar players just listen to other guitar players it’s almost impossible to avoid sounding like them,” says Malmsteen, who acknowledges only Jimi Hendrix and Ritchie Blackmore as guitar influences.”

Isn’t that so true.  Look at all the metal guitarists around today, they can do all the guitar tricks from so many different styles, all packaged into one.  Malmsteen sweeps, Van Halen taps, Al DiMeola alternate picking, Steve Morse string skipping, John Petrucci legato, Randy Rhoads modal theories, and so on.  The ones that truly stand out are the ones that do it a touch differently.  Disturbed is a prime example that comes to mind of this where guitar and drums where one.  The guitar acted like a percussion instrument.  Great music can be born out of the syncopation of drums and guitar.

“It’s also important to me that what I play fast will also sound good if the same notes are played at a slower speed. I play classical runs, arpeggios and broken chords that if played at a slower speed would sound very nice as well. “

Has anyone ever done it?  I have.  I remember taking Trilogy Suite and playing it at 100bpm instead of the 200 bpm it is supposed to be.

“Anyone who’s witnessed Malmsteen on stage knows he is an intensely exciting performer. Most guitarists with mind-boggling technique are actually quite boring in concert, but Malmsteen manages to impress as well as entertain. He is always in constant motion, whether playing his Strat with his teeth or effortlessly twirling it around his body.”

This is a general rule for every musician.   The definition of musician also takes in the definition of performer.  You need to deliver the goods live and make it exciting.  You need to make the kids want to be you, you need to inspire the almost there musicians to be you and you need to leave the mouths wide open of seasoned musicians.   Otherwise the million plus other musicians will come along and push you aside.

“Much hard work, of course, has gone into honing his style.  “I’ve been playing constantly since the age of eight,” says the twenty-two-year-old guitarist.”

Yes that’s right, Malmsteen was 22 in 1986.  He came to the U.S in 1983 as a 19 year old.   This is what kids need to realise.  It takes time.  Nothing happens overnight.  You need to be in it for the long haul.  In the case of Malmsteen, he came to the US and joined Steeler and then Alcatrazz.  Both bands where stepping stones.

Would Led Zeppelin have been so great if they formed in 1964 or 1966?  Would Jimmy Page write the songs he did if he didn’t do time with the Yardbirds and the British studio scenes.

Would Metallica be where they are if they kept their original bassist and never hired Cliff Burton?   Would they have written Master of Puppets if Dave Mustaine was still in the band?

Basically it was a long road to success once upon a time and that hasn’t changed in the current internet era.  Even someone like PSY had put in time before he went viral.  His first album was released in 2001.  It wasn’t until 2011 that the world knew who he was and that was achieved without the traditional mainstream press and radio.

Even though the news carriers publicise the one in a million stories of people found and made into overnight sensations, there are still a billion of other artists still paying their dues.

“I’ve always been aware of recording techniques,” he says, “and I’ve always felt I could do a better job than an outside producer because they obviously don’t know the songs as well as I do.  I mean, I don’t think a painter would do the background and let someone else finish the rest of the painting.”

The musician definition just keeps on growing.  You create, you perform, you know your gear and tweak it to suit, you practice your art, you record your own music, you produce it and release it.  With the internet and advancements of technology, every musician should be doing the above.

 “Malmsteen’s desire to do it all obviously puts a lot of weight on his shoulders. Will he keep a clean head and progress? Or will he get caught up in the rabid attention he’s been getting and stagnate? The answers to these questions will prove if Malmsteen becomes the legendary guitarist he is so capable of becoming.”

The magazine came out in January 1986.  Malmsteen was promoting Marching Out which came out October 1985.  In September of 86 he released Trilogy.  Three albums in three years as a solo artist.  In total if you include Steeler and Alcatrazz releases that is six releases in four years.

Remember Malmsteen’s motto, it’s all about the music.  Keep on pumping the music boys and girls, that is how it was done back in the day so that artists could get traction and that is how it should be done in this day and age.  Six album releases in four years.  A total of 50 songs over a 48 month (as one Alcatrazz album was a live release).

A song a month should be the aim of every artist as a minimum.

Did Malmsteen become the legendary guitarist?  My view is YES.  He released Odyssey in 1988 with Joe Lyn Turner which became Malmsteen’s most successful album of his career and the one where you could have questioned if he was becoming another record label slave.  Remember his motto, its all about the music and the very commercial sounding Joe Lynn Turner was fired.

Did he maintain his legendary status?  My view is YES.  When shredding and neo-classical became out of fashion in the record label controlled U.S Malmsteen still forged a successful career in Europe and Japan during the 1990’s.  He never gave in to suit a flavour of the year style.  He remained true to himself and that to me is the sign of a legend.

Yes there are stories of his ego, his erratic behaviour, his fury (remember the plane incident) and his controlling manner however he never gave away himself, he never sold out to cash in.  As soon as he became commercially successful, he fired the singer and started a new again.

I remember reading in Metal Edge or another music rag sometime during the mid 90’s that Malmsteen and Ronnie James Dio ended up getting together to write some songs or where going to get together to form a supergroup.  I don’t know how true that is and what happened to the music they created.

Other guitarists mentioned in the magazine where Spacey T. from the band Sound Barrier, Kazumi Watanabe, George Thorogood, John Martyn, Lonnie Mack, Steve Stevens, Dave Meniketti and Al Di Meola.  But that is for another day.

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