Category Archives: A to Z of Making It

A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity

The Same Piracy Issues That Affect Metal Bands Affect Other Genres As Well

I’m over the “whole rock is dead” stories, the “copyright infringement is stealing” stories or “because of the internet/piracy no new artists will come out and be as big as the artists that came before them” stories.

First, let’s look at artists that are not in the metal/rock arena that have faced the same struggles/issues as metal/rock artists.

“The Script” is a pop rock band from Ireland. Their first album came out in 2008, when internet piracy on music was at extreme highs. It had Platinum certifications in Europe, Ireland, UK and Australia.

The second album “Science and Faith” came out in 2010 and it also had Platinum certifications in Ireland, UK and Australia.

Album number three, titled “3” came out in 2012 and it had Platinum certifications in Ireland and the UK, with Gold certifications in Australia and Philippines.

The fourth album “No Sound Without Silence” released in 2014 has Platinum certifications for UK and New Zealand with a Gold certification for Australia.

So the albums haven’t sold millions upon millions. They have no RIAA certifications for sales in the U.S, however their singles have;

Their main song, “Hall Of Fame”, released in August 2012, was certified 2x Platinum in June 2013. Their new song “Superheroes” was certified Gold in March 2015. The song “The Man Who Can’t Be Moved” released in 2008, was certified Platinum is May 2013. The song “Nothing” released in January 2011 was certified Gold in December 2011. The song “Breakeven” released in March 2009 was certified 2x Platinum in May 2011. The song “For The First Time” released in January 2011 was certified Platinum in July 2013.

The statistics to me are saying that the songs are more important than the whole album package. And guess what, it’s always been that way, even in the heyday of the Seventies, Eighties and Nineties.

To continue, they also played the “O2 Arena” in London on March 13 and 14.

They sold 32,404 tickets from the 35,167 tickets available. A ticket for the concert was either $US52.57 or $US41.07. The total gross earnings of these two shows for the promoter SJM Concerts was $1,670,320US.

You see the same issues that affect metal and rock musicians, affect The Script. However that didn’t stop them from making a lot of money for their record label from recorded music and to have gross concert sales of over a million dollars.

Florida Georgia Line is a country duo that formed in 2010. In 2012, “Here’s to the Good Times” came out. The album has sold over 2 million copies in the U.S for a double Platinum certification. In 2014, “Anything Goes” came out. That album has sold over 715,000 copies in the US and it already has a Gold certification.

But the interesting part is the song certifications.

The song “Cruise” released in April 2012 was certified 9x Platinum in January 2015. The song “This Is How We Roll” released in December 2012, was certified 3 x Platinum in February 2015. The song “Round Here” released in December 2012, was certified 2 x Platinum in June 2015. The song “Dirt” released in July 2014, was certified 2 x Platinum in April 2015. The song “Get Your Shine On” released in December 2012, was certified 2 x Platinum in September 2014. The song “Here’s To The Good Times” released in December 2012, was certified 2 x Platinum in July 2014. The song “Stay” released in December 2014, was certified Platinum in March 2015.

The songs “Sippin’ On Fire”, “Sun Daze” and “Anything Goes” all released with the album in October 2014, were certified Gold by June 2015, January 2015 and December 2014 respectively.

Like “The Script”, the statistics to me are saying that the songs are more important than the whole album package. It’s always been that way, even in the heyday of the Seventies, Eighties and Nineties.

To continue, they played the Florida Credit Union Amphitheatre in Tampa on May 29, 2015. They sold 18,135 tickets from the 19,239 tickets available. A ticket for the concert was either $59.75 or $25. The total gross earnings of the show for the promoter Live Nation was $693,231

You see the same issues that affect metal and rock musicians, affect Florida Georgia Line. However that didn’t stop them from making a lot of money for their record label from recorded music and to have gross concert sales of over a million dollars.

Meanwhile, Halestorm played a sold out show in Anaheim, California on June 5, 2015. 1704 tickets got sold. A ticket costed $25. Halestorm have no certifications however they are consistent sellers for their label. They have a niche audience and haven’t crossed over yet.

A lot of sales in the Eighties for metal and rock acts were driving because all of the artists crossed over into the Mainstream during that time.

Now, metal and rock acts are back in their niches. This time around a certain elitism is also attached to these niches. It’s not the internet’s fault, or P2P piracy’s fault.

One of the biggest critics of P2P downloading is Scott Ian from Anthrax. Well, lucky for Scott Ian and Anthrax, they keep on getting put on tours as openers.

Let’s look at some Boxscore returns from Volbeat’s recent run of live shows in the U.S;

Volbeat, Anthrax, Crobot
Rushmore Plaza Civic Center Rapid City, S.D. April 25, 2015
GROSS: $127,645
TIX SALES: 3,236 / 5,000

Volbeat, Anthrax, Crobot
Spokane Arena Spokane, Wash. April 27, 2015
GROSS: $97,806
TIX SALES: 2,500 / 5,000

Volbeat, Anthrax, Crobot
Adams Center Missoula, Mont. April 28, 2015
GROSS: $92,407
TIX SALES: 2,355 / 5,000

Volbeat, Anthrax, Crobot
WaMu Theater Seattle, Wash. April 29, 2015
GROSS:$126,936
TIX SALES: 3,256 / 5,000

Volbeat, Anthrax, Crobot Brandt Centre Regina, Saskatchewan May 6, 2015
GROSS:$115,055
TIX SALES: 2,824 / 5,000

Volbeat, Anthrax, Crobot, Three Days Grace, In This Moment
Alliant Energy Center Madison, Wis. May 10, 2015
GROSS:$110,929
TIX SALES: 2,947 / 5,000

Volbeat, Anthrax, Crobot
General Motors Centre Oshawa, Ontario May 12, 2015
GROSS:$81,242
TIX SALES: 2,023 / 2,776

Volbeat, Anthrax, Crobot
TD Place Arena Ottawa, Ontario May 13, 2015
GROSS:$76,721
TIX SALES: 1,763 / 5,000

Volbeat, Anthrax, Crobot
Cepsum Montreal, Quebec May 15, 2015
GROSS:$80,565
TIX SALES: 1,946 / 5,000

Volbeat, Anthrax, Crobot
Dow Event Center Arena Saginaw, Mich. May 18, 2015
GROSS:$88,034
TIX SALES: 2,224 / 5,000

Volbeat, Anthrax, Crobot
Ford Center Evansville, Ind. May 19, 2015
GROSS:$71,715
TIX SALES: 1,832 / 3,500

Volbeat, Anthrax, Crobot
Aragon Ballroom Chicago, Ill. May 20, 2015
GROSS:$88,524
TIX SALES: 2,229 / 4,745

Volbeat, Anthrax, Crobot
Tyson Events Center Sioux City, Iowa May 22, 2015
GROSS:$76,990
TIX SALES: 1,973 / 5,000

Volbeat, Anthrax, Crobot
Verizon Theatre Grand Prairie, Texas May 27, 2015
GROSS:$71,636
TIX SALES: 1,827 / 3,697

Volbeat, Anthrax, Crobot
Bayou Music Center Houston, Texas May 28, 2015
GROSS:$79,474
TIX SALES: 2,012 / 3,304

Volbeat, Anthrax, Crobot
Pop’s Sauget, Ill. May 31, 2015
GROSS:$68,996
TIX SALES: 1,802 / 3,500

The truth is, any metal band in 2015 is in a niche market.

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity

Freedom With Streaming

I love freedom.

The freedom to live where I want, do want I want and when I want to.

I also love music and I also love to hear music wherever I go and when I want to. Today, there are a lots of ways to hear music.

  • to buy a digital mp3
  • to stream for free
  • to buy a CD
  • to pay for a streaming subscription
  • to illegally download it via P2P

Pre-Napster, the only way to hear the song you liked was to purchase the album or single it came on. Alternative methods involved waiting for the radio to play it and you dub it to cassette or you dub someone else’s original copy onto cassette or CD.

The big difference between then and now is availability. Did you know that Slash also used BitTorrent to release “Live At The Roxy”.

His reasons for it are real simple.

To allow people to access his music from any outlet they desire. He goes to Spotify to consume music and like many others, he still likes to have a physical copy in his hand.

I enjoy my music and I enjoy it a lot, however in the Eighties and early Nineties, I couldn’t enjoy it as much because I simply didn’t have enough money. Thank god that second-hand record shops became big business by the early nineties and it allowed me to purchase a lot of Seventies and Eighties LP’s that I couldn’t afford to purchase before.

Even though the clueless mainstream press always toes the RIAA and Record Label viewpoint that music is in dire straits, I say the opposite.

Look at how much money the labels are making from the various streaming companies who are paying a lot of money to license the labels catalogue. Here is a list of the top eight streaming companies out there;

  • Spotify
  • YouTube
  • Google Play
  • Apple Music
  • Pandora
  • Rdio
  • Deezer
  • JB HiFi (in Australia)

Each of the above companies paid the record labels a high license fee in order to have music on their service. They then pay the record labels (who are the major copyright holders) 70% of their profits for songs streamed. When you take into account that streaming services made over $1 billion in the US last year, 70% of that went to record labels. From the other 30%, the record labels took another cut via their licensing fee system.

Apart from streaming bringing in billions of dollars and putting a massive hole in piracy, it has also changed the way people view sales of music, the charts and every other metric associated with music.

The Top 40 once upon a time was a benchmark for what was popular. The metric used to judge popularity was sales. The view was that if an album or a song got into the Top 40, the artist would go on to become a household name. In 2012, the charts started to include digital sales and streaming. Streaming listens enable songs from the past to re-enter the charts, even though the band or artist who wrote it are retired or have departed this Earth.

Quincy Jones said recently that there is no music industry.

Maybe he meant to say that the record labels are making a lot of money from other avenues, however they are just not passing on those monies back to the artists and the songwriters. Maybe he meant to say that the recording industry does not have a monopoly on music anymore. In the end, the music industry as a whole is very much alive and well.

Quincy Jones also said that artists “can’t get an album out because nobody buys an album anymore.”

Umm, Quincy, or Gene or Paul or Yngwie, no one wanted to buy an album at all. All we wanted to do was to listen to music. Maybe he meant to say that people only want the best, so the concept of an album with a few good songs and a lot of filler is not working in 2015. Maybe he meant to say that instead of a handful of gated releases each week, in 2015, we have thousands upon thousands of albums released.

Quincy Jones said newer online distribution model’s don’t mean anything.

Maybe he meant to say that the newer online distribution models have taken away the record labels gatekeepers. With no filter in check, people are overwhelmed with noise. It’s a good thing and only the best will end up rising to the top. The fact that streaming services bring in over a billion dollars each year means nothing. The problem is the record labels. Those monies are just not getting back to the artists and the songwriters.

Quincy Jones reckons that selling 4.5 million albums today and thinking it is a hit record is a joke as he used to sell 4.5 million records every weekend in the 80’s.

Maybe he meant to say that selling 4.5 million records shows that you have an audience, people who care for you and people who will come and watch you live. The fact that people listen to the music over and over again is irrelevant to Quincy Jones. Yes, Quincy, that’s right, people streaming your music are just as important as selling 4.5 million records a week. Maybe he meant to say that I am so out of touch with what fans want, the only thing I know is sales and sales only.

I know that Quincy is not metal or rock, but his viewpoints echo similar viewpoints from Gene Simmons, Yngwie Malmsteen, Paul Stanley, Scott Ian, Duff McKagan, Kirk Hammett, Joe Perry and Roger Waters. You could easily change the name Quincy Jones above, with Gene Simmons, Yngwie Malmsteen and so forth.

Overall, being a musician is tough. It always has been and always will be. There are no overnight successes. Never have been and never will be. Ignore all the crap and make your own way. There is a lot of money to be made in music and it doesn’t just involve writing and releasing an album.

Remember back in the Seventies and the Eighties. Artists had to conquer their local area first, then their state, then the next state and so forth.

With the internet, artists have a global audience right off the bat. But the need to win fans city by city is still the same.

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A to Z of Making It, Music, My Stories

Art and Music

The first album cover that comes to mind would be Kiss’s “Destroyer”.

In the Eighties, Twisted Sister’s “Stay Hungry”, Iron Maiden’s “Powerslave”, Motley Crue’s “Theatre Of Pain”, Stryper’s “To Hell With The Devil”, Megadeth’s “Peace Sells” and Metallica’s “Ride The Lightning” are iconic images that remain in my head space over and over again.

Add to that list “Whitesnake”s self-titled album and Guns N Roses “Appetite For Destruction”.

The whole package of an album was crucial to me. It was an experience to look at the album cover, the lyric sheets and the credits, as I dropped the needle, kicked back with the headphones and digested the album.

The art was the doorway into the music of an artist. Sometimes it was a win and sometimes it was a complete waste of money.

Maybe I gravitated to heavy metal and hard rock because of my interest in the artwork and the stories I took out of the artwork. Seriously, who hasn’t thumbed their way through thousands of thousands of albums and stopped dead when an album cover caught our eye. On a lot of occasions, that was the difference if I purchased the album or not. The other key difference was who produced it or who was involved in the album. There was no “try before you buy” option.

Production guys like Keith Olsen, Tom Werman, Bruce Fairbairn, Bob Ezrin, Neil Kernon, Peter Collins, Martin Birch, Michael Wagener, Mutt Lange, Andy Johns, Mike Clink and towards the late Eighties, Bob Rock became key deciders if the album was a purchase or a leave for me. Especially if it was a band whose music I never heard before like Skid Row, Extreme, Guns N Roses, Bulletboys, Warrant, Tangier and even Whitesnake’s 1987 album was a NEW one for me in 1987.

Which brings me to the point of the post?

The artwork and the music compliment each other. It gives the music a visual that I could attach myself too. I see it in my kids when they go through my record/CD collection. They connect with the graphic first.

My first Dream Theater album was “Images and Words”. It was purchased based on three things.

The artwork – it looked cool, surreal and progressive.
The length of the songs – By the early nineties, I was looking for music that had some substance. As a fan of hard rock and metal, I was getting bored and fried with the 4 minute songs coming out from the acts I supported. Seeing an album that had songs between 8 to 11 minute range was like a ‘HELLYEAH’ moment.
The producer – Dave Prater. I actually enjoyed his work with the band Firehouse on their self-titled debut in 1990 and “Hold Your Fire” in 1992. Also Bill Leverty is one hell of a guitarist who has not received the recognition he is due.

When I tell my kids that I used to purchase music without hearing it, they look at me, like I am the biggest idiot in the world. It doesn’t make sense to them to spend money on music without hearing it. The fact that I needed to buy a CD to hear Dream Theater is unknown to them.

So the artworks once upon a time, assisted artists in selling music and enhancing their lyrical messages.

You see, a fan can make a connection with an artist in so many different ways. It could be visual, musical, lyrical or a combination of all. So when MTV came, everything started to change.

Can you think of the Motley Crue “Girls, Girls, Girls” album and not think about the uncensored video clip for the song?

Can you think of Twisted Sister’s “Stay Hungry” and not think about the “We’re Not Gonna Take It” or “I Wanna Rock” videos?

What about Whitesnake’s album and the Tawny Kitaen poses in all of the video clips?

What about the performance videos of Bon Jovi during the “Slippery When Wet” and “New Jersey” albums? What a shrewd marketing move to do each Bon Jovi video clip as a performance clip. It put their faces into houses around the world and turned the band into global superstars.

Music videos suddenly became another way for a fan to make a connection with an artist.  Take this quote on music-related art from The Conversation website.

Music-related art helps us learn more about the intention of an artist, and with more music being released than can be heard, this is important. This can, as shown, be the absence of artwork as much as is its presence. As the so-called music industry continues to shift its gaze towards live music events, so too can artists. New ways in which musicians can move and excite fans will continue to emerge, and with them the opportunity to work with artists in innovative ways. Album artwork will continue to catch our attention and create recognisable brands. Music videos will continue to accomplish similar feats, albeit with smaller budgets.

Why do you think Spotify is moving into video and other forms of streaming?

They understand that for a fan of music or for a fan of an artist, it is more than just music. The ones that spend the money want more.

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A to Z of Making It, Classic Songs to Be Discovered, Music, My Stories, Unsung Heroes

Dysfunctional Stories From The World Of Dokken

By 1995, the recording industry had undergone a lot of change. The flavour of bands shifted from hard rock to grunge, alternative and industrial. Guitar slingers like George Lynch suddenly were marketed as not cool to any new listeners.

The band Dokken was like a beacon of light, a stability that George Lynch needed to return to. I am a great believer in focusing on what brings in the money first and anything else that I would want to do will be a spin-off from that. For George Lynch in 1995, the band Dokken provided that opportunity to him.

The “Dysfunctional” album was pretty much written before George Lynch joined the project. Even George Lynch stated the same in an interview on the Guitar International website.

“Most of this record, “Dysfunctional”, was finished by the time I got there. In fact, everything but the guitar parts were pretty much done. Everybody in management and in the band kept feeding me these horror stories of who they would get to replace me if I didn’t come back – you can guess the names. Well, when I listened to the tracks, I could tell that Jeff [Pilson, bass] and Don [Dokken, vocals] had written a lot of the songs with me in mind. I mean, there were parts in certain songs that I had done on other Dokken records – and even Lynch Mob records- years ago.”

However Don Dokken has said that the album is written solely by him;

“Dysfunctional was a great album. I mean they (Lynch and Pilson) had nothing to do with that album. I wrote that album by myself. There wasn’t a George, Jeff, Mick effort. They joined Dokken at the last minute. And I basically wrote it, produced it.” As far as ’97’s experimental “Shadowlife,” produced by Kelly Gray, known for his work with ’90s rockers Candlebox, Don considers that album Lynch and Pilson’s “bastard child.” He felt the band was trying to follow trends instead of being themselves.”

Don Dokken further described his experience in the following way;

“I felt guilty for bringing George back into the band for “Dysfunctional” & the money & the big record deal & I was just miserable & he was miserable, he made all of us miserable, it was just a very un-happy band & I don’t want to talk too much about him, you’ve got to meet him to understand, he’s just very dark…he has that look in his eyes & you never know who he’s gonna be, sometimes he’s hi, how are you & then sometimes he’ll walk on the bus & he has that dark look in his eye. Anger & I can’t be around that stuff”

In a separate interview on the Legendary Rock Interview website, Don Dokken further added the following;

“A lot of bands, there is one guy who sort of determines a lot of the direction, whether it’s the singer or the songwriter and things just work out, but with us it was just this continual power struggle between George and I that we never got over.  I remember when we got back together in 95 , we were in Japan and I thought we were older, wiser and could get on with our careers but the same old shit was happening, he was playing behind his amps and just screwing around and the band was just not playing good in general.   I asked George flat-out “What can I do to make you happy?  What is the problem that you just can’t seem to get on board no matter how well things are going?” and I will never forget it,  he just looked at me and pointed his hand up to our backdrop, this 30 foot backdrop that said “Dokken” and he said, “That’s the problem”.   I just said, “Well, I can’t do anything about the name of the band George”.  I will never forget that moment.  I think maybe if the band had been called something else we could have survived.  I’m not a psychiatrist you know but for some reason that was a major part of the problem in his head.  I guess he thought that the more everybody tried hard in the band the more I somehow got all of the credit.”

This is the way George Lynch described the “Dysfunctional” reunion;

“I never expected to be back with Dokken, and I know I said that a lot of times. But I have to be realistic about my situation. There is a huge market for the band, mostly overseas, and since things collapsed over at Elektra, I needed to keep my options open if I still want to have my solo career. That was one of the things that brought me back into the band. It was kind of like, ‘You do this deal with Dokken for two records, and you can still go out and do solo records at the same time.’ In fact, I was told that I’d be in a better position to do solo stuff. John Kalodner [Columbia’s A&R chief] is passionate about Dokken, but he also told me that he wants us on Columbia. That aspect of the relationship makes me pretty happy.”

Lynch obviously didn’t want to be in this situation either;

“I mean, yeah, it would have been great if The Lynch Mob could have sold more records, but there were problems in that band, too. I was leading the group, yet certain people felt they were entitled to more money or more perks than I could give them. They thought I had an endless supply of cash and resources. What it came down to was, I told them if they wanted to get rich and famous from a gig, they should go call Michael Jackson. With Dokken, at least I don’t have to be the one paying everyone’s per diem and cleaning bills.”

Dokken in 1995 was not an arena act. According to George Lynch, they had done “small, B-level clubs on the first leg of this tour, and the response has been really good. I’m kind of surprised. Japan and Europe were obviously good – the acoustic record [not available in the U.S.] has already sold nearly 100,000 copies overseas.”

If you want to read a review of the album that I totally agree with, go and check out the review over at mikeladano.com.

 

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Hard Working Musicians and Some Not So Hard Working Musicians

When I sit down to write a song, I write a song. That means, I have a vocal melody, chords and a certain feel behind it. In the bands I used to be in, I would then play the song for them. Now, my vocals are limited, so when I play the original song there are some notes I cannot hit. However the singer in the band can hit those notes.

Now according to Sebastian Bach, because he can sing better than Matt Fallon, he should get a song writing credit.

Come on man, this sense of entitlement that everyone has is getting downright stupid.

I love the Sebastian Bach era of Skid Row and I love Sebastian’s solo stuff. I saw Skid Row play at Eastern Creek in Sydney back in 1993. I purchased their debut album because I saw that Michael Wagener was listed as the producer. I remember dropping the needle and being blown away.

I remember also picking up a bootleg of the Matt Fallon era of Skid Row and being amazed at how good the songs sounded in demo form. Of course, Sebastian Bach is the better singer and he is the difference between a good band and a great band. Plus he is Skid Row. As good as Dave Sabo and Rachel Bolan are at writing the songs, people will always associate their band with Sebastian Bach.

But, in the case of getting a song writing credit just because he sang the vocal melody better, Sebastian has it wrong.

The Skid Row guys know the truth. History has always shown people trying to rewrite the past to suit a current point of view. But seriously, based on Sebastian’s definition, then guitarist Scotti Hill should also be credited as a songwriter for the Skid Row debut. Why not, hey?

Hill’s lead playing is all over the album and in “18 and Life”, the lead work is very definitive. But it doesn’t work that way. It never did, however in the new world we live in with plagiarism lawsuits everywhere, anything is possible.

Another person that keeps on getting it wrong is Yngwie Malmsteen. When is he going to realise that as good as a guitarist he is, without a great lead singer, his band and his songs are just average. Joe Lynn Turner and Jeff Scott Soto are the right vocalists for Yngwie however those bridges have burnt.

The problem with Yngwie and other artists like Kiss, is that they haven’t created anything worthwhile recently that would make us pay attention. So no one is interested in obtaining their new music. In Kiss’s case, they can still make good money on the road. In Yngwie’s case, he is playing clubs and bars.

You see, in music you work your ass off to get a break and to build an audience. Then you need to work even harder to keep that audience and to replenish it. The big dirty secret that eludes artists is that fans drop off, lose interest or just move on to other bands or different styles especially if the music coming out fails to connect.

If you want to listen to Malmsteen at his best, the first four albums are essential listening. Anything after that is for the hard-core fans.

These days it seems that the popular artists forget why they became famous. It’s because of the music, stupid. It amazes me when I read interviews with artists who don’t feel it is necessary to make new music. The latest is Paul Stanley. The reason why he is a somebody, is because he wrote music. And a lot of it.

Look at guys like Mark Tremonti or even Joel Hoekstra. Both guys are super hard workers.

Tremonti has two albums coming out within a 12 month period from his band Tremonti, plus another Alter Bridge album. Chuck into that mix the Fret 12 guitar instructional DVD’s that he has been doing for the last 10 years and you can see how hard he is working at releasing content on a consistent basis.

Hoekstra just released “The Purple Album” with Whitesnake, has a project called VHF that will be releasing an album soon and another project called Joel Hoekstra 13 that will also be releasing an album soon. In addition to that, he released music with Night Ranger just last year and toured with the Trans-Siberian Orchestra. All of that hard work is paying off for him at the moment.

So what do we know?

It’s hard work being a musician. It always has been and it always will be. Tremonti and Hoekstra are perfect examples of hard work.

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A to Z of Making It, Music, My Stories, Piracy

When Did Music Become About “Keeping Your Eye On The Money”?

Starting a band or trying to forge a career in the music industry is difficult. We all know that we have to start somewhere. I had no expectations of MTV stardom, fame and riches. For me music is a need to create something. I like to draw, write music, write lyrics, write short stories, take photos and so on. So I was never deluded that just because I started on a path in the music business that I deserved to be successful.

It’s funny when I think back, but when I started out with bands, the main talking point was distribution.

How do we make our music available?

Today I shake my head that all the talk is about money, streaming royalties, etc.

Now that the distribution problem has been solved, everyone believes that if they write a song and put it out on all the platforms, they should be a star. Guess they don’t know that 20 million songs on Spotify have never been heard.

Thinking about getting paid from the start is wrong. In music, you get ripped off a lot of times before you make any money, provided that you are still around to capitalise. Which doesn’t always happen, as people need to get a full-time job to support their life choices.

Gettin’ ripped off
Under-paid
Gettin’ sold
Second hand
That’s how it goes
Playin’ in a band

Then arguments come about like; “our music is ten times better than the crap on the Top 40”. Artists forrget that the most important thing is to have a track and an online presence.

Once you start talking about the Top 40 at band practice or to your peers, then you need to make music like the Top 40 and that means you need to get onto radio and all of the other old school distribution outlets.

Of course there are outliers; bands or artists that don’t make Top 40 music, however they have the songs, the charisma and the movement of a whole scene behind them, that ends up gaining traction and penetrates the Top 40.

These kind of artists have been off the grid for that long, they have figured out their act, built their fan base and have the experience on the board. You see when you are an outlier from the Top 40, you are constantly building up your fan base and gaining traction a little bit at a time. Your selling your merchandise. You are constantly releasing new songs as your fans demand it. You get your fans to invest in you. You are selling thousands of tickets to your shows.

A listener is someone who hears a song and then moves on the next one. A fan is someone who presses repeat over and over again after hearing your song. A listener will not invest in you, however a fan will, when they feel like it.

Remember, that music is a business and everyone wants to make money. So they look to the artists who can make them some money. And that is the problem the artists have. The majority of artists don’t really know what they are worth and when you add all of the competition they face to get a listener’s attention, the first thing that gets reduced is the value an artist places on themselves.

One more thing.

An artist could have all of the above, but that doesn’t mean that they are rich. All of those years of hard work means that the artist is still stuck at the starting line. The hard work begins when the artist crosses that line of being a nobody to being a somebody that some people have heard of.

That one last step to success is a giant chasm that is never crossed for many.

The music an artist creates is still the key, the doorway into their career. Good is no longer good enough. It’s always been about the best songs.

I dare anyone to name me all of the tracks on “Theatre of Pain” from Motley Crue or all of the tracks on the “The Wrong Side of Heaven and The Righteous Side of Hell” albums from Five Finger Death Punch or all of the tracks on the “House Of Gold and Bones” albums from Stone Sour or all of the tracks from “Super Collider” or “Endgame” or “Th1rt3en” from Megadeth. As much as we are fans of those bands, we still want the best from them.

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A to Z of Making It, Music, Stupidity

The Studio Environment

You see from my experiences, the studio is the arena that more or less breaks a band. Four bands that I have been involved with, have broken up from the damage caused to each other due to being in a studio environment.

Let’s begin with my favourite first; the way the drummer in the band recorded his drum tracks.

This always happened by me recording a scratch guitar track to a metronome/click track. The reason why I had to do it that way was that the drummer would always be out with the click track if I had to play along with him in real-time.

I’m not fussed either way however by the time I had to record the scratch guitar tracks a few other little events happened early on in the process.

You see when you go in the studio it is ideal to freshen up your gear. What I mean by that is new skins and sticks if you are a drummer, new strings on the guitars/bass and so on.

So when the drummer turns up with beat up skins (because he couldn’t afford new skins) and the drum kit than sounds like a cardboard box miked up, its “Houston, we have a problem”. This in turn leads to a  band meeting. There is resentment there already towards the drummer from the other band members. The final decision is that we end up hiring a professional kit for a fee. The drummer is now upset with everyone and at the engineer as he believes it is a conspiracy against him. We are now upset with the drummer for making us stretch the recording budget to hire a drum kit which means less time for mixing.

Another golden rule for me is to ensure that each member is well rehearsed.

So while that fast 16th note double kick pattern might sound okay in a live setting, when you put the click track microscope to it, you start to see that the drummer really didn’t practice it on his own and it sounds “out” and sloppy against the click track. This in turn leads to another band meeting with some baggage in tow. The drummer now has had about 20 takes on a 30 second double kick section and he hasn’t nailed either one. We have spent money and no product is being produced. The band meeting decides that we cannot afford to keep stuffing around on this one song so a decision is made to can the song from the recording.

This leads to even more resentment from the singer to the drummer as it is the singer’s song. The drummer is refusing to accept responsibility that he is under-rehearsed, blaming everyone else for his misfortune. He is arguing that the song was sped up in the studio and that we play it slower live. He is arguing that it is the professional kit and the unfamiliarity of it that is making him play sloppy. None of this sits well with us.

So when you add all of these little hurdles together, you can see that the studio environment starts to become resentful and argumentative.

And it’s funny that as soon as we start to work in a studio (regardless if it is a home studio or an external professional studio) certain band members start to become unavailable for the scheduled time slots. The vocalist can’t make his scheduled times because suddenly casual work or something else becomes a priority.

So here I am spending my time and money and no one is putting in the same effort.

So I start to become even more resentful at how unreasonable the others are.

However I still believe in what I am trying to achieve and I still have the confidence and the motivation to see it through. As my Dad would always say, “Nothing is easy in life”.

Risk is always part of the equation. Some pain right now will lead to a lot of gain afterwards. But in order to get the recording over the line someone has to take the lead, so I take control like how I have always done.

So I begin to tell my band mates that their parts are not good enough. I make the drummer do take after take.

I re-do the bass lines with a pick as the bassist believes he is a finger style player. Like the drummer, the finger style bass lines work well live but sound sloppy in the studio. I get the singer to record line by line of the verses. In other words I become the control room dictator. The outputs eventually are good enough from all involved however getting to the end of the road meant a lot of road kill that would become hard to recover from.

I refuse to heel as I push for that finished product.

The problem of my ways is that I wanted it to be a band effort however I quickly learnt/realised that it was best to do it myself.

There was a producer for the recordings, however it was me that produced it and the producer was really an engineer. I am also the creator of the songs. Today there is no distinction between the roles. They are the same. In the studio I have at home, I am the creator, producer and engineer. I get what I want and I do a lot of trial and error.

No one said the music business was easy however being in a band and keeping a happy medium is tougher than doing it alone.

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A to Z of Making It, Classic Songs to Be Discovered, Derivative Works, Music, My Stories, Piracy, Unsung Heroes

Submersed Compendium

The potential of Submersed achieving greater success was there. You see once upon a time bands struggled for years building up a local following and then a statewide following and then a tri-state following and so forth. However MTV changed all that. MTV made acts into global superstars in an instant. Some of those acts deserved it and a lot of others didn’t. So by the time Submersed came to fruition, they came to exist in a world post MTV.

A “Song Ideas” CD found its way into the hands of Mark Tremonti who was so impressed with what he heard he ended up championing them to Wind Up Records.

The debut album eventually came out in 2004 three years after the band actually formed. The title changed from “All Things Becoming of the End” to “In Due Time” and the track list also changed.

Mark Tremonti produced the first version of the album and Creed drummer Scott Phillips also performed. Then Tremonti went out with Creed on the “Weathered” tour, so Don Gilmore was brought in to produce the newer album cuts and future Tremonti drummer, Garret Whitlock was them behind the drum stool at this stage.

You Run
It’s the best song from the debut album and it was the song that hooked me in. It’s also one of their earliest. It was on the original track listing of the album when it was called “All Things Becoming Of The End” so it has stood the test of time.

“You Run” is written by a songwriting committee of vocalist Donald Carpenter, guitarists, TJ Davis and Eric Friedman, bassist Kelan Luker, producer Don Gilmore and original guitarist Aaron Young.

Since the album was done in two stages, this song is actually produced by Don Gilmore and drums are played by future Tremonti drummer Garrett Whitlock.

Many debts I cannot repay
Too many clouds in my sky today
I trust in you

And then there are other songs from the debut that have some killer sections in them.

Hollow
That Euro metal section from about 2.40 to 3.00 is sublime. Brilliant.

In Due Time
That whole outro with the lead guitar line and the vocals singing, “Let me go, never wanna be this, never wanna be this” is brilliant.

Dripping
The vocal melody in the verses. What a hook?

Divide The Hate
That middle-eastern Phrygian Dominant sounding intro is just too good to be wasted in a song that has an uninspired Chorus.

Unconcerned
That U2 inspired section from the 3 minute mark is brilliant. When the shred comes in at 3.30 it’s totally unexpected and a WOW moment in the song.

The first album moved over 100,000 copies.

Then the two year process started to write the follow-up.

Producer Rick Beato was on board and guitarist Eric Friedman was out. The album eventually came out in September 18 2007.  Donald Carpenter said the following in an interview on the Rock On Request website.

I think definitely we would have loved to have had more of a luxury just to write more rock, rock, rock songs and make it work. I think on this record we stuck more to just trying to write great songs, whatever songs could give us a career and give us success. We always felt like we could go heavier as our career went on, once we could establish ourselves. That was the main thing. We felt like we had a nice record where we could establish ourselves the first go around, but things just didn’t really line up the right way. We definitely keep it in mind and it’s something that we hope to maybe go a little bit closer towards, making a whole record that’s more like our live show.

Immortal Verses became the final album from Submersed. The constraint and the pressures to be commercially successful proved too much of a burden to bear.

An Artists Prayer
A great ballad written by Donald Carpenter.

Maybe in the answers,
Of those same questions
Were right in front of us all along
Written in riddles,
Timeless prayers,
Hidden in lines of timeless songs

Sometimes what you are looking for is right in front of us. We just need to find a way to see it.

Sarah and Johnny
Another good rocker written by T.J. Davis, Kelan Luker, Garrett Whitlock and Eric Friedman.

He sat all night,
Trying not to cry
His future heart seen
Should he stay,
With his family
Their hearts too strong to let him go,
Makin’ it to hard to leave
A better world
To chase a dream

The life of a rocker once the family comes into the picture is all about making hard choices. Do you chase a dream or stay in the world that is really hard to leave?

At First Sight
The big arena power ballad and if this was released twenty years before, it would have been a smash and on every wedding playlist. It’s written by Donald Carpenter and Eric Friedman.

Rewind
All of the best songs on album are buried towards the end and if you got through the generic sounding first 5 songs, you will be enthralled. This song is written by Donald Carpenter, producer Rick Beato and Marc Tompkins .

Once I listened to the album a few more times, more songs started to stand out.

Better Think Again
It’s written by Donald Carpenter, Rick Beato and Marc Tompkins. It was also the first single from the album.

It’s heavy and to me it deals with Carpenter’s feelings in navigating the music industry. We are all dreamers. The previous band I was in, the members all believed that if we got signed, things would take off right away and that we would be rich and famous.

But nothing is easy in music and nothing happens overnight. A music career takes time and a lot of years to gain fans. Being a musician equates to a lot of unfruitful work as the time spent doing things doesn’t equal a wage.

Then you get signed and that advance ends up being a loan with a slim chance to pay off. In the process, the label ends up owning you. And that is the catch-cry of the song, “You better think again”.

Price Of Fame
It’s written by Donald Carpenter. To be honest, anytime I see the words “The Price” in a song, I think of Dee Snider, Twisted Sister and the song “The Price”.

When I think of how cheap,
The price of fame has become
Is it all worth it
To try and be number one

It says it all. Like the same price that Dee Snider had to pay by being away from his family, Donald Carpenter is paying the same price.

Over Now
Another composition from Donald Carpenter and Rick Beato

It’s over now
Fading

When you think of how it ended this song might have been packaged as a relationship song, however it could have been about the industry.

Then abruptly there was a post on Submersed’s MySpace page (remember MySpace) that stated the band parted ways with certain members and they would be dropped from Wind Up Records. On Wikipedia you can see the blog entry written by Donald Carpenter:

I know that all of you are wondering, what happened to Submersed? Well, the answers is… A lot.. This business and struggle to make it took its toll on the members… Two weeks before “Price of Fame” was slated for release, Tj, Kelan and Justin decided to move on with their lives and left SubmerseD. Garrett and I believing in “Price of Fame” made the choice to press on and see what could happen. Well, nothing happened… the single never had a chance… mind bottling… The fact is, is that a majority of our fanbase is unaccounted for due to Burning, making it impossible for the labels to understand just how many people really support us out there… When it comes down to it now, SubmerseD no longer has a place on Windup’s roster and will be dropped shortly… I was trying to wait until things were a little more official before an announcement but you guys and gals are smart and I felt you deserved an explanation now rather than later.

The band had an audience however the record label didn’t know how to quantify it. The band didn’t know how to quantify it, believing that once they got signed, world stardom would be at their door.

That same problem still exists today. The majority of bands/artists still believe that a record label would bring about untold riches.

The record labels are still pushing out that old model focused on “CREATING A SALE”.

The world today demands that acts and the labels that support the acts “CREATE A CUSTOMER/FAN”. The model is not top down anymore, its reversed. It’s from the bottom up. We are looking for experiences that enhance our lives and not for block buster campaigns.

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Unsung Heroes

Time Is Your Greatest Friend

The recording industry is a mess, known for its creative accounting, manipulative one-sided contracts, it’s lobbying efforts to enact favourable laws that benefit the executives and do nothing for the artists and it’s monopolistic control over any new technologies that seek to bring a certain value to the consumer of recorded music.

Streaming service Grooveshark is no more.

The service had over twenty million users. Surely that is ample proof to the record labels that there is a large market for a service/product to offer what Grooveshark offered. However, the record labels have the dollars and the power behind them and any legal war of attrition will end in a record label victory.

Grooveshark’s sin was that they didn’t license the music on the service from the record labels. All the music was uploaded to Grooveshark by its “users”.

Grooveshark contended that if they paid royalties for the plays on the service they would be legit. However, the labels wanted Grooveshark to also pay for the licenses to have the “user uploaded” music on the service. On paying royalties, Grooveshark was also hit and miss, playing the same record label games against them.

But in all honesty, paying royalties is a contested issue. There is no transparency around it so the system is open to abuse.

Nick Menza (former Megadeth drummer) is complaining on social media that Dave Mustaine is ripping him off when it comes to his publishing royalty payments.

Add to that the unsignable contract that Menza (like Bill Ward and Dave Lombardo before him) were given and you can see that when money clashes with art, you have winners and losers on many different sides.

You have winners and losers between the executives and artists. You have winners and losers between the managers and artists. Finally you have winners and losers between the individual artists themselves and it all cases the main creative force is the winner.

If you want an example of the discontent, look no further than the guitar riff in “Every Breath You Take” from The Police.

That riff has been sampled in a lot of pop and rap songs. All of the monies earned from those samples goes to Sting as the sole songwriter and not to Andy Summers as the creator of the riff.

You see, Sting wrote the vocal melody and played the chords on a keyboard. That demo version of the song was then worked on by the whole band to get it to the level that we know today.

That iconic guitar riff follows the keyboard chords that Sting laid down.

A, F#m, D and E.

However the way Andy Summers chose to play it by adding the ninth note of each chord is iconic and innovative. That extra tone and the palm muted arpeggios tweaked the simple chord progression into an Aadd9, F#madd9, Dadd9 and Eadd9 chord progression. But Sting is the songwriter and he gets all the royalties for when that riff is sampled.

Sales of recorded music always goes to the record label and very rarely back to the artist.  So why are artist complaining about copyright infringement.

Monies for the artist come from other opportunities like licensing out music for advertisements of products. Australian band Tame Impala has made nothing from overseas sales however the monies they received from licensing out a song to Blackberry and to a Tequila maker ended up allowing the songwriter to buy a house and set up a studio.

As Kevin Parker from Tame Impala put’s it;

“I know what you’re thinking… “wait so…when I bought an album I was helping some businessman pay for his mansion on an island somewhere, and when some dude bought a mobile phone he was helping to pay an artist? WHHHYY?” I’ll tell you why, IT’S MONEY. It doesn’t always go where you want it to go.”

And the best take away from that Reddit session is the following;

“As far as I’m concerned the best thing you can do for an artist is LISTEN to the music…fall in love with it…….talk about it”.

The above sentiments are a far cry from what the classic rockers are talking about.

Roger Waters is angry at the techies for creating tools that facilitate “stealing” and he is angry with the “whole generation that’s grown up who believe that music should be free.”

I enjoy Pink Floyd. I like Roger Waters while he was in Pink Floyd.

I picked up Pink Floyd’s seventies output on LP from a second-hand record store (which meant that I picked up someone’s unwanted Pink Floyd records) in the Nineties and the only Pink Floyd CD that I own is “A Momentary Lapse of Reason” which I picked up from a discount bin.

Man reading his rant, he comes across as not sure if he should love his fans or hate them, because in the end it is the fans who love everything that he has recorded and spend $200 plus on a concert ticket that are downloading his songs. Not the tech companies. So which way does Waters want it.

Change is forever. Every other business can embrace change and move on however the recording industry is still fighting it. Gene Simmons, Paul Stanley, Roger Waters, Joe Perry and others all state that they are thankful they came out in a different time. Illegal copyright infringement is a record label problem, not an artist problem.

It’s actually one of the best times to be involved in the music business. The barriers of entry are low and recording technologies are affordable. You can physically create and distribute your music without a record label and do it for almost zero dollars. However, 99% of artists would still look for a record deal and then complain against the techies when the labels don’t hand over some of that streaming money that they have collected twice, once in licensing and then again in royalty payments for the listens.

The recording industry thrives in making their world look difficult and important. They will use trumped-up numbers of job losses, creative accounting charts and blame everyone else for the reasons why the artist is not getting paid. And the stupid thing is that the artists would sign up again for another term with the label with poor royalty returns.

The music business is not rocket science. Like any form of outlet there are some golden rules and the main one is to keep a decent cash balance.

So, yes that means the artist needs to work.

George Lynch had a record deal with Elektra and was driving trucks during this period just before Dokken broke through with the “Tooth N Nail” album.

Dee Snider worked many jobs while Twisted Sister was establishing itself as a serious live band.

Even Gene Simmons had a decent cash flow happening in the early days of Kiss. If you don’t believe me, then read “Face The Music” from Paul Stanley.

Music is an investment for the long-term that involves winners, losers and more importantly re-investment back into your career.

Time is your greatest friend.

Remember that.

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A to Z of Making It, Copyright, Influenced, Music, My Stories, Piracy, Stupidity, Unsung Heroes

Being A Musician Means ….

I still have the debate with people about the economics of being a musician vs earning money and the debate always ends with me asking the question;

Would a musician prefer to have their song or album shared/copyright infringed on/pirated (use whatever word you want, depending on what side of the debate you are on) 100,000 times or ignored and not shared at all?

The same conversations come up over and over again.

Musicians are either complaining about streaming payouts, copyright infringement/piracy of their music or jumping in with the corporations or the lobby groups looking for stronger copyright laws and enforcement. However, the music business wouldn’t be a business if it wasn’t for the fans. The customer. The consumer.

So what value is there to the consumer?

You see once upon a time, the musician and the consumer met with the RECORD. The record was an attempt by the musician to make something unique and likeable that it could be purchased.

A musician and a listener met with a performance via Radio, a TV spot or some other form of promotion.

This kind of listener might not end up as a consumer of the recorded product however there was always a good chance that this listener might end up at a concert hence making them a consumer in a way. From buying the record or from buying a ticket to the show, all of the exchanges are very one-sided. It is all about money leaving the consumer and going to the musician. The musician believes that the value comes in the music they provide.

With so much competition in the entertainment industry these days, surely obscurity is a much larger threat to a musician than copyright infringement will ever be. The more a musicians’ music spreads, the more true fans they will find that will end up becoming consumers. It doesn’t mean that all of those people will become consumers.

There is tons of music available that I will listen to. I enjoy doing that, however it doesn’t mean I like it enough to become a true fan and invest in the artist. However with Spotify I am investing in them by listening to them. In the past, I could listen to an artist from a taped copy or a mix CD and the artist got nothing from those listens. In the end each consumer has so much money to spend on entertainment products.

I like drinking wine and one thing I have learned from all the drinking I have done is that the price of the wine is not always indicative of the quality. So with all of the discussions about taking away Spotify’s free tier, it doesn’t mean that people will suddenly start to pay for a subscription. Just because music has a price, it doesn’t mean that it is something of quality that needs to be paid for.

There are other similarities between the winemaking business and the music business. Even in the wine making business, there are brilliant wine makers from around the world trying to break through the monopolies that control different markets.

Just like artists starting off, young wine makers invest a lot of time and money in their craft/product without knowing if that investment will pay off. They do it because they love it. The weather could be that severe/extreme that years could go by with so little yield and zero income. And once they produce that wine, it doesn’t mean that they have a consumer base to market it too.

Anyone gone wine tasting. You are physically at the door of the wine maker’s house where they open up bottles of wine and allow you to sample them. That is how wine makers form their tribe. By their cellar doors.

Metallica are kings of the hill because they formed a tribe around the people who heard their music and those fans followed the band everywhere. It didn’t mean that all of those fans purchased their music. And then Lars Ulrich did his best to divorce the band from its fan base with the Napster shenanigans. However the boat already sailed, with a lot of free music from Metallica doing the rounds. All of this copyright infringement established a whole new tribe for Metallica that is still sustaining them to this day. Yep those free loaders from Eastern Europe, the Middle East, South East Asia and Central/South America have become consumers to their sold out shows.

The fans are all a musician has.

Warren Buffet (investor) has an investment rule that rings true here when I think about the current status of some of my favourite artists;

“Be fearful when others are greedy, and be greedy when others are fearful.”

Tidal is all about greed. Taking away Spotify’s free tier is all about greed. Destroying the public domain by hijacking copyrights true intent is all about greed. The whole music business is about income inequality.

So can anyone blame us when we, the consumers became fearful of greedy people.

I support what is in my opinion the best music. I know other people’s opinions differ from mine. That’s just life.

As a musician I would be happy if my music was downloaded illegally 100,000 times and I am not one of those deluded people that equates those illegal downloads to 100,000 missed sales.

Do the math.

With no downloads a musician has no fans/listeners/future consumers and no cash.

With a 100,000 downloads via cyber lockers or torrents, the musician has possibly 100,000 fans and no cash at this point in time. I know what I would prefer.

There is a reason why Metallica and Iron Maiden have played to large audiences in Eastern Europe, the Middle East, China and South/Central America respectively and it has nothing to do with sales of recorded music.

Fame always came after however MTV made everyone believe that fame comes first.

And musicians in most cases are ignored for long periods of time before they break through.

Five Finger Death Punch is a band that sells a decent amount of recorded music right now and they have been doing those numbers since 2007. However the musicians in the band didn’t just come from out of nowhere. If you look at the individual band members careers before FFDP, you will see musicians who have been ignored. Their previous bands did not set the world on fire, however it was all stepping-stones. And the musicians that have that mindset end up reaching the top. The ones that want only the fame and the money end up in the rear view mirror.

Europe is a band that I have followed since “The Final Countdown” days. I purchased their back catalogue once that album broke through. I purchased John Norum’s solo output and I hold the “Face The Truth” album (with Glenn Hughes doing vocals on quite a few songs) in high regard. I followed Joey Tempest solo albums and with pleasure I took in their comeback from 2004 and onwards.

The first version of the band came together in 1979 and was named Force. Via a song writing contest they got a recording deal in 1982 with a Swedish label. By 1985, they had some songs in a movie that gave me some more traction. Joey Tempest wrote a song for aid in Ethiopia however at this stage the band was still largely ignored. That all changed in 1986 with “The Final Countdown” album. The journey was seven years long. Compare that to some of the ideals today of musicians. They believe that by putting up a video or a song on YouTube, we should all pay attention.

Michael Poulsen from Volbeat was in a death metal band called Dominus from 1991 to 2000. Then he formed Volbeat in 2001. Their first album came out in 2005. For the next seven years they kept on building on their following and it wasn’t until Metallica took them out as an opening band that American success came knocking. By 2012, Volbeat was a big business.

Do the math on the years in between. Poulsen became an overnight success however that success was 21 years in the making and a large part of those years dealt with being ignored.

That is what being a musician is.

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