So Black Sabbath had a Number 1 record with sales of 155,000. A friend of mine was quick to tell me that. Week 2 then saw a big 70% drop with only 45,000 sold.

Bon Jovi had a number one album with Because We Can and in nine weeks it disappeared completely. Why? Because the fans are not spreading it, they are not talking about it and they are not listening to it. Will the Black Sabbath album suffer the same fate? Time will tell.

What does a sale mean these days? Do sales even matter?

What does matter is whether people LISTENED to the music!

Spotify now has play count metrics and who can forget the worlds original unofficial streaming service, YouTube.

In this day and age new music from Black Sabbath with Ozzy singing is long overdue. However, in the end I am not hooked on it enough to spread it and from looking at the data, the fans have the same view.