You are a teenager and starting a band. What do you have that could bring you untold fame and riches?

Life is your art right. It forms the basis of the songs that you write. The personal experiences from your life form the themes. So the saying goes, you need to have lived to create everlasting art. So if your definition of success depends upon becoming a household name in the quickest time possible, you’re going to waste a lot of time being frustrated.

The winners that win, do so because they outlast the competition. Metallica isn’t on top at the moment because they were better than everybody else. The same goes for Motley Crue. Both bands outlasted their competition.

What happened to Raven, the band that Metallica opened up for before Kill Em All was released? Even though bands like Slayer, Exodus and Anthrax are still around, they have never done the numbers that Metallica has done.

Anthrax had too many changes and they didn’t have that singer in Belladonna and Bush that could relate to the audience. Exodus didn’t really rate, while Slayer and Megadeth forged out a sustainable career on the back of the Metallica steam train.

Metallica
The best work for me is Ride The Lightning. For others it is Master of Puppets. For others it is the Black album. For this case study, let’s use the sales statistic, so that would mean the Black album is their best work.

The Black album was written in 1990 and released in 1991. James Hetfield, the main song writing force in the band was 27 years old in 1990. Lars Ulrich was also 27. Bob Rock, the producer was 36. The point here is that the people involved in the creation of this masterpiece have lived and experienced.

James, Lars and Kirk Hammet lived through a bus crash, which claimed the life of their band mate and main musical muse Cliff Burton.

Bob Rock by 1991 had worked on numerous big sellers, so he knew what it took to get the best out of the band. Watch the Classic Albums documentary and see how Bob Rock pushed Kirk Hammet to record that classic guitar solo in The Unforgiven.

Some say that Metallica sold out with the Black album, however it is as brutal as all the other Metallica albums that came before it. For all the haters, I dare them to point to any other album as heavy as the Black album that was riding high on the charts.

Forget about the single cuts like Enter Sandman, Sad But True, Wherever I May Roam and Nothing Else Matters. You need to dig deeper to hear the quality. Through The Never is a classic cut from the Master of Puppets era, as well as My Friend of Misery (that has similarities to the Orion breakdown). The best songs by far on the Black album is Holier Than Thou and The God That Failed. While one is classic speed metal in the Judas Priest vein, The God That Failed is the mainstreams introduction to groove metal, a term that Pantera would make famous with A Vulgar Display of Power.

The Black album desensitised everyone and set a standard of heaviness for bands like Korn, White Zombie, Disturbed, Alice In Chains, Rage Against The Machine, Tool, Nine Inch Nails and Ministry to step in and desensitise us some more. It opened the door to bands like Pantera to enter the mainstream.

Dream Theater
The breakthrough album for Dream Theater is Images and Words. Petrucci, Myung and Moore wrote it between the ages of 22 and 24 during the dark days of the vocalist search. The album came out when they were 25 years old. Another Day was written about John Petrucci’s father, who was diagnosed with cancer. Take The Time was written as their struggle at finding a new vocalist and always having to start from scratch when they failed. The music was more mature and better orchestrated. Personality sells. When Dream Theater released Images and Words, they didn’t bland their material to make it more relatable.

Then just when you thought that Dream Theater would go all mainstream, they shook things up again with Metropolis II. In the same way that 2112 from Rush laid the groundwork for what was to come for Rush, Metropolis II did the same thing for Dream Theater. It returned their core Images and Words audience and introduced the band to a large seventies era progressive rock fan base.

The next breakthrough album for Dream Theater was the heavy Train Of Thought. If there was any casual metal fan that was sitting on the sideline, this album made them commit. Of course Dream Theater always had metal styles in their music, however Train of Thought was all metal.

The recent promotion on the new Dream Theater album has the usual spin about Grammy nominated band and so on. Yep getting nominated is cool, however it doesn’t ensure long term success. Dream Theater built themselves away from the mainstream. They figured out what worked for them and what didn’t away from the mainstream, until they became so good it was undeniable. That is what will sell the band over and over again. That undeniable greatness.