A to Z of Making It, Music, My Stories, Piracy, Treating Fans Like Shit

What Metal and Rock Labels Should Be Doing?

One thing is clear when it comes to the digital music market. It is constantly evolving. Apple is trying it’s hardest to retain its competitive advantage as streaming services start to reduce the number of downloads they sell. We can safely say that Apples monopoly on download sales is more or less over.

Across the board, song downloads are down and digital album sales are down. CD sales have been declining for a long time as well.

So what do we have at the moment. Streaming is growing in popularity and YouTube is still there, the unofficial streaming monolith. As fans of music we are using our smartphones to stream music instead of downloading it.

So if you are a metal or a rock label like Frontiers, Century Media or Nuclear Blast and you have all the above information in front of you, what do you do?

1. Don’t hold back music from streaming services. It’s not about sales anymore. It’s about who is listening to it.

2. Corporate deals/exclusives alienate the fans while it brings a return on investment to the record label.

3. If piracy sites make so much money from offering mp3’s for free, why don’t the record labels get into the same act. Get into bed with BitTorrent. High piracy rates today will lead to payola in the years to come. Volbeat were streaming stars in Denmark and Sweden before they even broke through in America. Moby’s “Innocents” BitTorrent bundle was downloaded 8.9 million times. Expect 20% of those customers to purchase the next album and expect 50% of those customers to attend a live show from Moby.

4. iTunes is finished as a main income source much in the same way CD’s are over. Sure, hobbyist will still purchase, however the fans have moved to streaming.

5. Streaming is not the enemy. To use a non-metal or rock example, hip hop artist Schoolboy Q had his “Oxymoron,” album heavily promoted on Spotify. In a smart promotional move, they released the album on Spotify months ahead of the album physical and digital release and by the time it got released, 3.3 million streams got racked up and in its first week of release it sold over 130,000 copies. The first two earlier albums, “Setbacks” and “Habits & Contradictions,” sold 17,000 and 48,000 units respectively.

6. It’s not a great marketing strategy to dictate to fans how they can consume that band’s music. People want uniqueness and those special packages. People want to stream. People want to download mp3’s for free. People will download mp3’s and pay for it. People will buy a CD/DVD package. People will download a free app, if they know that it contains the whole album. If “Flappy Bird” was making money from a free app, why wouldn’t music artists make money.

7. The label is in the recording business to make money. The best way to make money is to have deals in place that is a win-win for both the label and the artist.

8. Sales are not a measure of success anymore. I was following the band Otherwise after their album “True Love Never Dies” was released in 2012. Each week they moved 400 to 700 units in the U.S. They were also on tour with 3 Doors Down and Daughtry. By delivering on stage, they saw sales resonate. Eventually all those small amounts started to add up into 10,000. Then 20,000 and so on. Spotify shows the song “Soldiers” at 937,417 streams. The song “I Don’t Apologize” with 768,304 streams. “Die For You” has 402,458 streams. The “Soldiers” official video on the Century Media channel has over 1.7m views.

Smaller returns today, will lead to greater returns in a few years. It’s all about longevity.

As a label, YOU WANT YOUR ARTISTS TO LAST and STAY TOGETHER. It is about outlasting the competition.

Standard
Music

Some Hard “Music Business” Truths – Dave Lombardo, Tom Araya and Band Agreements

Dave Lombardo hasn’t been silent when it comes to the financial “behind the scenes” happenings of Slayer. It doesn’t matter on which side you are on in this argument, one thing that is true is that these kinds of issues are real. Bands cannot exist without a band agreement in place. And when a Band Agreement is drawn up there are a few main players in it.

1. The Band themselves
2. The Manager
3. The Lawyer
4. The Accountant

Musicians are always taken for a ride when it comes to management, lawyers and accountants. The whole Adam Duce vs Machine Head saga is down to the same questions that Dave Lombardo is asking. What happened to all of that money that was grossed?

Let’s look at some of Lombardo’s claims.

He claims that in 2011, the band Slayer grossed $4.4 million and that he only earned $67,000. He also claims that he earned that same amount from the band when he rejoined the band. Sounds like a pretty shitty employment contract if you ask me.

So what do we know about 2011?

In 2011, Slayer played 62 shows based on the website Setlist.fm. Doing some simple math, Lombardo came away with $1080 per show. For a lot of independent musicians this is a nice pay-day for the whole band, however in this case it is for an individual in a band that grosses over $4 million dollars.

Now let’s do some math around the gross earnings per show from Slayer. In order to do the math, I searched the internet for a Slayer Billboard Boxscore and I found one.

Slayer in November 2013 played a show in Winnipeg, Canada and the gross sales for the show came to $57,100 and the venue was half full. The data is available on the lambgoat.com blog. So let’s just say that $60,000 gross is an average intake for a Slayer show. Multiple that gross amount by the 62 shows and you get a figure of $3.72 million. Add merchandise, licensing, publishing and royalties and you get close to the $4.4 million mark. So it is safe to say that Slayer is a million dollar business. And Dave Lombardo was just paid $67,000.

Back in February, 2013, Lombardo first announced his findings that 90% of Slayer’s tour income was being deducted as expenses, leaving 10% for the band to split amongst the four of them.

Again, going back to the math, if Slayer grossed $4.4 million, that would mean that $4 million went to expenses and $400,000 was left to be split between the original 4 members (I am assuming that the touring guitarist “Gary Holt” is part of the Expenses). So Dave Lombardo gets $67,000. That leaves $333,000 to split amongst 3. $111,000 each sounds about right.

Tom Araya claimed Dave was a working member of the band and never a partner, making mention that when Dave joined again during the ‘Christ Illusion’ album, Slayer offered Dave a contract with the band, hence the $67K amount.

This is in contrast to Lombardo’s claims who also mentions that Araya got his silence bought, when management handed over a lot of money to go against Lombardo. Lombardo claims that he was a percentage holder within the band and all that he asked for was to see the detailed expenses.

The thing is Araya is pulling a double face here, as he blasted the band’s management when it came to Jeff Hannemann’s tributes. This is what he said in an interview on Classic Rock;

“I wanted to do more – I was hoping to do more. But the nature of the business… the management gets involved in anything we do and they fucked it up. I’m throwing them under the bus. It really upset me, because it would have been more than just that.”

Money talks. Slayer is a machine that is all about the business and making profit. The person that has the cash has the leverage and in this case, the Slayer management team has that leverage. So why would they use some of the cash that Slayer earns to pay a tribute to the most important member of Slayer. Jeff Hannemann gave them all a career with his great songwriting skills.

It’s bad enough that record labels rip off artists. It’s bad enough that accountants, managers and lawyers rip off artists. But it is the worse when band mates rip off band mates.

If Kerry King and Tom Araya stuck with Dave Lombardo, they would have had the leverage. It’s like the Machine Head song, “Who We Are”.

DIVIDED WE STAND.

But it should be UNITED WE STAND.

In the same way that the audience all stood united to watch the original four at the Horden Pavillion in Sydney back in 2007, with Mastodon opening.

http://loudwire.com/dave-lombardo-claims-only-made-67000-slayer-4-million-gross-2011/
http://loudwire.com/slayer-tom-araya-elaborates-dave-lombardo-exit/
http://loudwire.com/slayer-tom-araya-why-dave-lombardo-ousted/

Standard
Music, Stupidity, Treating Fans Like Shit

Pono Music

It’s all about the instant PAYDAY. At the moment, the Kickstarter campaign for it is over $2.2 million. Neil Young and the Pono team know that their product is for a niche market and they are going to milk it for what it’s worth. High-resolution digital albums at PonoMusic.com are expected to cost between $14.99 -$24.99 and Pono Music can’t even tell the world what their percentage take will be.

If you remember back to 1998, the recording business became famous for saying that no one will be interested in downloading a crappy mp3. Guess they didn’t know how many billions those no ones came too.

Pono is coming at a time when fans of music have decided that YouTube and Spotify are better alternatives. Other fans of music have decided that they are happy with downloading mp3’s (either legally or illegally). And that is what Pono Music fails to understand. The fans of music are in control. If they want to pay, they will. If they want to go to a show, they will.

Pono CEO John Hamm is well-known for being involved in companies that start-up and get bought out by larger companies. That ends up as a big pay-day for him and Pono will be no different, because it is all about the payday and not about satisfying music fans or bringing back the glory days of music or bringing back the soul of music.

Furthermore, Hamm has an agenda as a member of the Grammy Foundation, that works hand in hand with the major labels to promote the recording industry. What about telling artists that contribute to the recording industry what they will receive?

Finally, Phil Baker is the VP and his experience is taking products from a concept to the market in the quickest and most cost-effective way.

It’s all about business and nothing about music. The major labels get richer. The people in Pono get richer. The major bands will get some kickbacks in a top down royalty scheme and all the rest will get nothing.

Standard
Music, My Stories

Adrenaline Mob

“Men Of Honour” is a really good solid hard rock / heavy metal album in the same vein as all of the great hard rock albums of this genre from the Eighties. And that is what Adrenaline Mob essentially is. Seasoned professionals collaborating on a hard rock project. For some reason they remind me of Night Ranger.

The debut album “Omerta” was number 4 on my list for releases in 2012. I hold the vocal talents of Russell Allen and the guitar talents of Mike Orlando in high regard. Add to those talents the powerhouse drumming from Mike Portnoy on the first album (and the two EPs) and of course the mighty AJ Pero appears on the second album. As a Twisted Sister fan, this is a great thing to see happen. And finally John Moyer from Disturbed is providing the bottom end.

Listening to “Men Of Honour”, it comes across as a band having fun and man it rocks hard and it is saturated with groove.

In the U.S, Soundscan tells us that it sold 3,600 copies in its first week of release. Seriously does anyone care about the sales. Go on Spotify. You will see that with all the songs combined, Adrenaline Mob has racked up a total stream count of 98,177 streams. On YouTube, the “Come On Get Up” (LYRIC VIDEO) on the Century Media Records has had 184,489 views. The “Mob Is Back” and “Feel The Adrenaline” lyric videos are both over 50,000 views each.

Of course compared to the numbers that the mainstream pop artists are getting, it pales, however Adrenaline Mob are not trying to do battle with Imagine Dragons or One Republic. They want to be kings of their hard rock niche.

I had heard of Mike Orlando but I never knew any of his music. He is like that star guard that slips under the radar, doing his thing. “The Mob Is Back” has that Eddie Van Halen “Eruption” thing for the first minute before it moves into the actual song. Remember the era when bands used to write songs purely for the rock n roll show instead of the charts. Well, this is one such song. It is a live song. A song to let our hair down to and rock away.

“Turn out the lights, we are all here tonight, We came to throw down, the Mob’s back in town.”

I don’t know what to call Orlando’s guitar style. One term I have for it is “Technical Chaos”. He has the chops, but he plays more with improvised abandonment then precision and I like that.

How good is the bridge like part in “Come On And Get Up”. The part I am talking about has the following lyrics;

This is the bed you made
You got one foot in the grave
And you’re slowly dying
Now here’s where you make your stand
Cause your life is in your hands
And there’s no denying
So quit your crying

It’s the arena rock like chorus (and it is a bridge) intertwined with the current modern rock radio verses.

“Dearly Departed” keeps the momentum going. The vocal phrasing reminds me of the great Ronnie James Dio. The track starts off with power, full of attitude and then when they hit the chorus, it’s like Russell Allen is kneeling at the altar and testifying.

When it’s time to die
You can cry your heart out when you’re lying face down
The chords they never lie
Don’t tell me that you’re sorry
‘Cause no-one else is sorrier than me

Adrenaline Mob are a band that will make their money from touring and merchandise. They know that and that is why they write songs specifically for the live show. It is their own niche radio station.

Century Media is their North American and European label. They do great work for metal and rock in general, however I still think they are a label that doesn’t get the current recording business. For example, Century Media did all the things that worked two decades ago.

The album had two different release dates for the US and Europe. Corporate Deals got organised for album streams and track streams. Back in the day, these used to be radio promo singles. Lyric Videos (aka Music Videos) got released in the lead up.

Standard
A to Z of Making It, Classic Songs to Be Discovered, Influenced, Music, My Stories

Music Business Rules Found In Songs

On Motley Crue’s 2008 song ‘Welcome To The Machine’ they provided a few general rules about the recording business and the machine that is the music business.

Rule Number 1: “Sign on the x to sell your soul”.

Yep, if you want a major record deal, prepare to sell out. Major labels want hit acts. Hit acts need to play to a formula. The labels are not interested in the Mumford and Sons or Kings Of Leon outliers. They want the acts that will sing the songs written by a committee.

Rule Number 2: “It’s so automatic, Hocking broken plastic, Royalties you’ll never know”.

Yep, the good old measure of success. Record sales. Still used by the labels as a barometer of success in 2014. And the labels still employ creative accounting when it comes to royalty payments. Dollars for the label, pennies for the artist.

Rule Number 3: “Give your ass like a whore, Once you take a hit, You need more more more”.

Once an artist tastes success, they will go back to the same restaurant over and over again. Because we all want to be loved.

Rule Number 4: “Welcome to the machine, Once it sucks you in you’ll never leave, Grind you up spit you out, After all you’re just a piece of meat”.

You can make a memorial wall as big as the Great Wall Of China that has the name of artists who the recording business used and discarded.

Rule Number 5: “Sell out to the rats, Make em rich make em fat”.

Record label executives earn a lot more than the artists that actually make them that money. Is this the way it should be?

On Motley Crue’s 1999 song ‘Fake’ they seem to provide a few more general rules about the recording business.

Rule Number 6 (supporting Rule Number 1 and 2): “Sold my soul while you sold records, I have been your slave forever.”

Yep, when you sign away your copyrights to the record label and then they lobby hard to have those copyrights extended 70 years after your death. It sure sounds like a slave forever.

Rule Number 7 (supporting Rule Number 5): “What are you fat cats doing anyway?, Take our money and flush it down the drain.”

Yep, fat cats fly private and make the Forbes Rich List.

Ugly Kid Joe asked “Mr Recordman” if he knew who they were or if he gave a damn about them or if he was purely there for the dough. Based on their career trajectory, the answer was obvious. Mr Recordman didn’t give a damn about them once they stopped being “commercially viable”

Rule Number 8 – Mr Recordman doesn’t know who you are. Look at the band “Winger”. When Reb Beach called the label after the Beavis and Butthead episode hit TV screens, the label claimed they never knew a band called Winger.

Rule Number 9 comes from Disturbed and their song “Sons Of Plunder”.

Rule Number 9: “You say you’ve found yourself a new sound, one hundred more all have the same sound”

Yep, like the thousand of hard rock bands that came out in the late nineties. Yep, like all the alternative/grunge bands that came out towards the end. Yep, like all the metalcore bands that are out right now and all of them claim to be different, yet they all sound the same.

The song Chainsaw Charlie from WASP is littered with music business rules. The first three lines, “Will you gamble your life?, Sign right here on the dotted line, It’s the one you’ve waited for all of your life” fall into Rule Number 1. Then the lyrics of “And tomorrow when I’m gone, Will they whore my image on?” brings us to Rule Number 10.

Rule Number 10: The record label will forever whore your image on after they have dropped you or after you have departed this Earth. There is a lot of money to make in death.

Rule Number 11: “We’ll sell your flesh by the pound you’ll go, A whore of wrath just like me, We’ll sell ya wholesale, we’ll sell your soul, Strap on your six string and feed our machine.”

This is relevant today when even the image of the artist is owned by the record label in 360 degree contracts.

Rule Number 12: “Welcome to the morgue boy, Where the music comes to die”

Songs written by a committee. It’s soulless, however it sells.

Rule Number 13: “Ah, trust me boy, I won’t steer you wrong, If you trust me son, You won’t last very long”

Remember the advice by Ugly Kid Joe in Mr Recordman.

Rule Number 14: “The new morgue’s our factory, to grease our lies, Our machine is hungry, it needs your life”

The definition of the recording business.

Rule Number 15: “I’m the tin man, I’ve never had a heart, I’m the tin man, But I’ll make you a star”

The Record Label CEO. All promises and that tin heart doesn’t care if those promises are broken.

Savatage is another band that covers the music business in a bit of detail. Rules 16 to 18 are from the song “Jesus Saves”.

Rule Number 16: “You know Jesus he started changing, Things got really strange, He saw his tee shirts everywhere, He started missing shows, The band came down to blows, But Jesus he just didn’t care.”

Yep, it’s a tough gig keeping a band together, especially when a band member becomes the idol that the fans latch onto.

Rule Number 17: “Things got out of hand, And so he quit the band, Still the critics they would rave”

The uncontrollable egos get in the way of a great band.

Rule Number 18: “Her Him cut through the night, On those late night radio waves”

Eventually, we get old and we become “classic rock”. There is no way around out. Embrace it and play to your core audiences.

The final two rules are from the song “When The Crowds Are Gone” from Savatage.

Rule Number 19: “I don’t know where the years have gone, Memories can only last so long, Like faded photographs, forgotten songs”

Rule Number 20: “The story’s over, When the crowds are gone.”

Pretty self-explanatory.

If you’re looking to embark on a career in the game of music, then use the above as a blueprint to get you going.

Standard
Music

Innovation V6.0 – While Spotify Innovates, The Governments And The Entertainment Industries Legislate

Van Morrison once said that “Music is spiritual. The music business is not”. How true that comment is.

Spotify recently announced the acquisition of “The Echo Nest” , a music intelligence company that will give Spotify and its users a better music discovery platform. As is the norm these days, it is technologists leading the way for the music business and in general the entertainment business at large.

When Spotify offered free mobile access, they had more sign ups in one month than the whole year prior. Spotify knows it’s all about domination. The history of the internet has shown us that. Pandora is unrivalled in the radio streaming stakes. Apples iTunes Radio is non-existent.

Labels are rolling it in from streaming services and they are not passing those extras on to the artists. That is not Spotify or Pandora’s fault. That is the labels fault. Again, if Spotify is that bad for the artist, then artists like Metallica and Motley Crue that actually own their own copyrights wouldn’t participate. But they did.

While Spotify innovates, the entertainment industries legislate, still focused on censorship and take downs.

Over at Italy, their communications watchdog has given itself a “Judge Dredd” like power. They are basically censoring websites based on a copyright infringement claim from a copyright holder and without any real judicial due process for the website involved.

Just recently, the Public Prosecutor from Italy has decided to go all “Wild West Sheriff Style” on the Internet by ordering Internet Service Providers (ISP’s) to censor dozens of websites, because he said that the websites are places that contain infringing materials. In this case, no copyright holder made any claim against these websites. Yep, it sure sounds like innovation to me.

This is how bad copyright has gotten. People believe that COPYRIGHT INFRINGEMENT OF MUSIC is the same thing as PROPERTY, an actual physical tangible product. And because of this viewpoint, sites that infringe on people’s copyrights are treated the same as sites that deal in stolen merchandise. When a copy is made of a song and shared, it is not theft. It is copyright infringement and it needs to be treated as such.

In recent years, studies have shown over and over again that people who share movies and music illegally are the ones that end up spending more on legal entertainment. The research is now even recognized by the “Industry Trust For IP Awareness” which is a body that includes all of the major Hollywood Studios as its members, along with the major labels in music.

The latest anti-piracy message from the IP Awareness Industry Trust is a positive one. Instead of labelling all of their customers as pirates and criminals, they are now saying that they understand people like movies and that they appreciate that people are sharing and spending money on movies. This time around they are pushing a slogan of “Moments Worth Paying For” instead of the Big Brother “You Can Click But Can’t Hide”.

Neil Gaiman is one of those people who actually is open-minded when it comes to piracy. There is a video doing the rounds from a while back (on Reddit) where Gaiman talks about piracy;

“You’re not losing sales by getting stuff out there. When I do a big talk now on these kinds of subjects and people ask “What about the sales you are losing by having stuff floating out there?” I started asking the audience to raise their hands for one question — Do you have a favourite author? And they say yes and I say good. What I want is for everybody who discovered their favourite author by being lent a book put up your hand. Then anybody who discovered their favourite author by walking into a book story and buying a book. And it’s probably about 5-10%, if that, of the people who discovered their favourite author who is the person they buy everything of and they buy the hardbacks. And they treasure the fact they’ve got this author. Very few of them bought the book. They were lent it. They were given it. They did not pay for it. That’s how they found their favourite author. And that’s really all this is; it’s people lending books.”

Let’s rephrase those questions in terms of music. Even musicians out there should ask themselves the same question.

Do they have a favourite artist?

How did they discover their favourite artist? Was it by buying their music or was it by someone sharing the music with them or was it by someone lending them a CD, a mix tape, an LP or an iPod full of mp3’s or by someone talking up the artist.

How many people discovered their favourite artist by walking into a record shop and buying a CD without even hearing it? Or in today’s world, how many people discovered their favourite artist by going onto Spotify and listening to music of someone they haven’t heard about.

Gaiman gets it. He is a realist. Hey, look over in Japan. They actually have a rental policy in place for fans of music. People hire/lend the CD, take it home, rip it and then return it for another. Personally, Spotify is a better alternative, however rights holders don’t allow it to exist at this point in time.

Finally, the great land down under, Australia is in the news again. Of course as a country founded by convicts, we have a proud history of seeing higher copyright infringement rates thanks to the lack of legitimate and affordable options.

So we don’t have Netflix and because of that we have resorted to using VPNs to mask our location and subscribe to Netflix anyway.

Of course, the free to air TV stations, the pay TV station Foxtel (who is owned by News Corp) and Quickflix along with the News Corp owned “The Australian” news outlet are labelling these paying users of Netflix as “PIRATES”. Yep that’s right. We are paying for a service that is affordable (something that Quickflix doesn’t know anything about) by masking our IP address so that we can access it and we are still labelled as pirates.

So there you have it, another wonderful week has come and gone, that shows that the Entertainment Industries still don’t get it and technologist and open-minded creators do get it.

http://www.dmwmedia.com/news/2014/03/06/spotify-acquires-the-echo-nest

https://www.techdirt.com/articles/20140305/10000226442/italys-public-prosecutor-orders-isps-to-block-dozens-pirate-websites-just-because-he-said-so.shtml

http://torrentfreak.com/pirates-movie-industrys-valuable-customers-140304/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Torrentfreak+%28Torrentfreak%29

https://www.techdirt.com/articles/20140303/11511026409/australian-broadcasters-netflix-competitors-pout-because-netflix-hasnt-banned-vpn-users-yet.shtml

http://comicsalliance.com/neil-gaiman-piracy-lending-books/

https://www.techdirt.com/articles/20140303/11511026409/australian-broadcasters-netflix-competitors-pout-because-netflix-hasnt-banned-vpn-users-yet.shtml

Standard
Classic Songs to Be Discovered, Music, My Stories, Unsung Heroes

Mick Mars and Generation Swine

Mick Mars recently stated that he almost left Motley Crue during the “Generation Swine” sessions and that still to this day, he hates that album.

“Generation Swine” had two major things. The return of Vince Neil and the move to an industrial electronic sound. It was meant to be called “Personality #9” with John Corabi on vocals. Record label pressure won out in the end and Vince Neil was back in. From a record label perspective, the $3 million cost/loss of the self titled album was still fresh on their profit and loss statements.

The Crue started working on the follow-up to the self-titled album in 1995. In an interview from March 1995 Nikki Sixx mentioned that as the songs are written, they will be road tested at smaller venues under different band names. It was a back to the seventies approach, when bands used to debut new songs on the road before committing them to tape in a studio. That is why so many songs from the seventies worked well in a live setting.

I have seen Motley Crue perform a few songs from live from “Generation Swine”. “Afraid” goes down really well. “Glitter” not so much.

“A Rat Like Me” and “Let Us Prey” went down great. The funny thing about that is, “A Rat Like Me” and “Let Us Prey” were recorded live by the band during the sessions. Songs that are easy to record and write, do end up as great live songs.

The biggest Achilles heel to Generation Swine is the lack of the hit song for the genre that Motley Crue are in. When I say hit, I don’t mean number 1 on the Billboard Charts. I mean a song that the fans of the genre can latch onto. Like the song “Kick Start My Heart”. It wasn’t a hit on the Billboard Charts, however in rock circles it was a song that all the rock heads and the metal heads could latch onto. The same for “Dr Feelgood”. Moving into the self-titled album, the songs that should have led the way didn’t. “Hammered” and “Till Death Do Us Part” should have been the war cry instead of “Hooligans Holiday” and “Smoke The Sky”.

The sad thing about the state of the recording business in the Nineties was the need for bands to deliver that “genre hit song” that could crossover into the mainstream. The seventies bands didn’t think about these kinds of things. That is why they all built a career and still to this day, they can rock and roll. When the Seventies bands rolled into a studio, they didn’t need blockbuster style budgets. They didn’t need to write songs in the studio. They recorded what they played live already.

Deep Purple played “Highway Star” for at least 12 months before recording it. Same as Ted Nugent and “Stranglehold”. The list goes on, however today’s rock star doesn’t need to pay their dues on the live circuit. It’s a different approach. The band “Heartist” built their following online before they even played their first sold out concert that had record labels and managers in attendance.

Selling recordings is a high-risk business. Even the RIAA has stated that approximately 90% of the records that are released by major recording labels fail to make a profit. Profit meaning large advances less creative accounting when it comes to recouping royalties.

Regardless of the accounting employed, selling albums is a high risk game. And that is something that the record labels are not telling people about. Instead the RIAA screams PIRACY. Instead the RIAA screams ENFORCEMENT.

In the end, this quote was something that Nikki Sixx had to say about the album during its release cycle;

“We never played the game. In fact, we believe if it’s working, it should be broken.”

A truer saying I haven’t heard. Something that a lot of artists today have forgotten.

Standard
Copyright, Music, Piracy, Stupidity, Treating Fans Like Shit

Copyright In The Modern Day. It’s Not About Driving Innovation Anymore.

It’s all about stopping copyright infringement. It’s all about shaking down internet users. It’s all about a ridiculous and “out of touch with reality” penalty system. For example, if a user downloads one song, the RIAA have argued that the copyright holders are out of pocket between $20 to $10,000. It’s a huge mark-up from its iTunes price of $1US.

When discussions are had on Copyright, it’s all about the enforcement. It’s all about creating a monopoly. The ones that sit on the innovation fence are shouted down to from the ones that control/hold the Copyrights.

There is a great article over at The Conversation website. Go read it. Journalist David Glance has a lot of viewpoints that I agree with.

The thing is, people have been “copyright infringers” since day dot. Anyone that remembers cassette tapes, will tell you how they used to copy songs from recordings onto a cassette tape. James Hetfield used to copy Lars Ulrich’s record collection onto cassettes.

We used to copy songs from the radio onto cassettes. We used to copy movies from TV onto VHS cassettes. Then we got even more creative and hooked up two videos at once to make copies of the latest releases. With the advent of the CD and blank discs, we started making mixed CD’s. When Napster exploded, people flocked to it.

Richie Sambora was a guest host on “The Panel”, a TV Current Affairs/News show on Channel Ten in Australia. This happened last week. There was a segment on Spotify and how streaming has led a slump in music sales. One of the members of the panel asked Richie Sambora, how many records has he sold. Richie replied back with “about 130 to 140 million records”. Richie then further stated that piracy was big even in the days before the internet, as pirated Bon Jovi LPs, cassettes and CD’s sold like hotcakes in Asian, African and Eastern European countries.

So I did some research on this and I came across the Moscow Peace Festival. The Moscow Peace Festival took place in 1989. Hard Rock and Heavy Metal music was hard to get “legally” in Russia, however it didn’t stop over 100,000 people from attending the show to watch Skid Row, Ozzy Osbourne, Scorpions, Motley Crue and Bon Jovi perform.

All of those fans of music must have gotten their music from somewhere. Actually musical sales in the USSR at that point in time didn’t even exist. Hell, it wasn’t until 2010 that the National Federation of Phonograph Producers (NFPF) was established in Russia. And they don’t even have a website. All of this shows how serious the legal music business is treated in Russia.

All of this supports the argument that we are all copyright infringers. Governments need to look at how people adopt these laws and change them to suit. Instead the Governments look at who puts money in their pocket and add more bad laws to existing bad laws.

Australian Attorney-General George Brandis has got no idea what is happening in the real world or how the internet works. His comments show that he is just a puppet for the Movie Industry Lobby Machine. Check out some of his comments;

To pirate a video or a song without paying the fee for it through iTunes, and so on, is an act of theft, it’s pure and simple.

Um, no. To infringe on a copyright is not an act of theft, as the mp3 is still with iTunes. No one has stolen it. What has happened is that multiple copies of that mp3 are in circulation right now. People pirated Adele’s 21 album, however all of that piracy didn’t stop it from moving over 10 million units in the US because no one stole anything. They infringed on an artist’s copyright. Something that fans of music have been doing since day dot.

When people, pirate “Game Of Thrones”, they don’t steal the original master copy from HBO. What they do is download a copy that someone made from the actual legal broadcast.

The ISPs, in my view, do need to take some responsibility for this because they provide the facility which enables this to happen.

Um. No. ISP’s don’t need to take responsibility for bad business sense and business models designed on controlling distribution. To provide a few different analogies, should the gun manufacturers take responsibility for their guns killing people. Should car manufacturers be responsible when their cars kill other people due to high speeds. Should the knife manufacturers be responsible when knives are used for violence. Should gas bottle manufacturers be held responsible for when their gas bottles are used in drug laboratories. Should alcohol brewing companies be held responsible for all the alcohol fuelled violence.

It is easy to lay the blame on others. However it is the record labels that need to take responsibility. They still don’t get it. People want FREE music. Spotify provides a service that is free, however it is still seen as restrictive and people still go to other torrent sites to download content. And then the recording industry claims that these sites make so much money from running ads on their site. If that is the case, then why isn’t the recording industry offering the same service and make that same money.

They don’t want to, because that would mean that their margins will shrink a little bit more and that is all they think about. The NOW. What is the plan for the future? A small return today, could lead to a greater return in 5 year’s time.

The fact is that people don’t have a right to download pirate copies of songs or movies or television programs because the people who make those programs or other items have a right of property in them. The way artists earn their living is through royalties and that’s the way they are remunerated for what they do.

Um no, artists have never made a living from royalties. The record labels have. Artists previously made a living from touring, licensing, merchandise and large advance payments. In today’s world, the main revenue streams are disrupted, however other revenue streams have opened up.

http://theconversation.com/copyright-reform-will-drive-innovation-not-trying-to-stop-the-internet-pirates-23286

http://www.techdirt.com/articles/20140225/12341626346/australian-copyright-reform-goes-into-reverse-fair-use-out-three-strikes.shtml

Standard
Copyright, Music, My Stories

Is Spotify Suffering From The “Newness Wears Off” Syndrome?

You know the drill. A new technology comes out and eventually it will start to get some traction. Then the word will spread about and everybody flocks to it. It’s new, it’s cool, it’s hip and its innovative. Then when it is at its peak, the people who testified for the new tech, will abandon it, looking for something new and better.

Look at the history of technology innovations and you will see a pattern.

MySpace, Facebook, Twitter are three such platforms that came, peaked and right now are suffering an identity crisis.

MySpace is finished.

Facebook got traction because it connected people in a way that MySpace couldn’t. Now, all of these connected people need to deal with the marketing of products, advertisers, like requests, fake friend requests and spam.

Twitter is well, Twitter. With so many people tweeting or having their tweets connected to their Facebook Posts or their blog posts, everything is getting lost in the mix. When a big news item hits, Twitter is the platform to go to, because people who are directly involved in these big events are the ones that are tweeting.

So what about Spotify. It has been around for a while now and in the last 3 years it set up base in a number of large music markets like Australia, Canada and of course the US.

The people tried it. Some have stuck to it. Some have abandoned it. The ones that speak out against it have never used it.

With the rise of Beats Music, expect the young ones (kids born from 1991 onwards) to go off and explore it. They will give it traction. Then the mainstream will talk about it, trump it up and the young ones will go into something else while the old guard moves in. Like Neil Young who seems to think that people really want large music files taking up large amount of space. Sort of like Facebook. It was the mecca for the youth. Then their parents joined and the youth bailed. No one wants to be friends with their parents on Facebook.

In relation to music, bands on record deals were real slow in adopting Facebook, while the independent bands started using it ASAP. I don’t even have a Facebook account anymore and when I go onto it, it is purely to see what my favourite bands are up to and what people are talking about. In a way it has become like a go to website.

Spotify however needs a game changer. Sort of like how the move to APPS changed the iTunes store. And it’s all about the FREE. Fans of music showed the world that they want FREE music to listen to. And don’t say that FREE doesn’t work. How the hell did Free To Air TV exist and grow over the last 60 years.

Beats Music needs people to vouch for it, promote it. And when people finally get around to using it, it needs to deliver. However, for the kids, YouTube does the job. And that’s the world we live in. One that has all the information that we require at our fingertips and its FREE. Notice the emphasis on FREE again. The public spoke out big time when Napster crashed the party. Our friends testified about it and then we testified about it to others. No one even raised the question of copyright infringement because it was so damn cool.

So what is cool today?

I am all over the shop when it comes to music. I still purchase CD’s from the bands I like. This is more or less done from Amazon and I get the AutoRip feature with it, so then I download the mp3 version of the album to place on my iPhone. I stream music on Spotify. I refer to YouTube. My kids are YouTube fanatics.

And the funny thing is that I don’t use iTunes anymore. Who would have thought that day would have come. And that is what Spotify needs to think about it. Now that the newness has rubbed off, what’s next. Consolidation. How can you consolidate when the modern paradigm is DISRUPTION?

Standard
A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

The Labels Want To Be The Good Guys

The labels want to be the good guys. They really do. However their lobby group the RIAA does not carry itself it in public in a manner that is acceptable. They put across an image that all the labels are focused solely on the now and what money can be made now. They put across an image that all the labels have no interest in planning for the future. Then the labels follow suit, flying the bullshit flag from the RIAA.

Regardless of the labels motives and business sense, they will survive.

Read the financial reports on Universal Music Group. Spotify has propped up their bottom line and that bottom line will get better each year. And with money, comes power and relationships. So how do the major metal and rock labels rate in relation to influence and relationships.

Century Media Records and Nuclear Blast are still independent labels. While Century Records lost their cash cow “In This Moment” to Atlantic, Nuclear Blast gained a new cash cow in “Machine Head”. Looking at the rosters, Nuclear Blast has surrounded themselves with a stronger group of artists however Century Media are the ones out there trying to identify new talent. Both labels will be around for a long time.

Frontiers have become a major player in the classic rock, melodic rock and hard rock scene. Frontiers kept the flag of melodic rock flying high since 1996, when all of the other major labels put their monies into grunge first and then industrial rock/metal and then nu-metal. Now that they have traction, I am just confused as to what their business model is.

Let’s sign up all the classic popular artists from the Eighties and get them to re-record some of their classics along with new music. CHECK.
Let’s get artists from different bands together to do a super group project. CHECK.
Let’s get female singers to re-record melodic rock songs that the label president likes. CHECK.

What about identifying new talent and breaking that new talent to the masses with creative and innovative ideas? NOT CHECKED.

Metal Blade is still independent however with strong ties to Sony Music and Warner Music Group in relation to distribution while Roadrunner used to be owned by Universal between the years, 2000 and 2006 and after that, they are under the control of Warner Music Group.

Roadrunner is still the major player here, however with ties to Warner, expect them to be “RIGHT NOW” profit driven and be all about the HYPE. With all the corporate deals they organised on the new Dream Theater album, they would have made up the advanced money plus the recording costs and more.

Spinefarm Records is part of Universal Music Group, with a lot of power to operate independently. They are getting out there and signing new talent. However, like all of the above labels, they are stuck in the old way. And that is the ALBUM.

They just need to realise that it is not about the sales anymore. While Steaming numbers and revenue are still small today, in the long term the labels will be able to reap the benefits.

Why?

Because streaming is a regular recurring revenue business.

For example, I have been streaming “Strife” from Trivium non-stop. Each stream is regularly producing revenue for that song. If I purchased that same song as a download, the revenue produced would be at the time it was sold. Every time that I would have listened to “Strife” at home or on my iPod or on my smartphone would not have produced a cent. All that the band or label would have made from me is the sale of the downloaded song. However with streaming they will continue to make money long after the album is released.

So if anyone believes that streaming is bad for music and that it is going to kill the incentive to create new music, tell them they are uneducated. If bands or artists are complaining about their payments, then they need to negotiate better deals with their labels or get back their Copyrights.

Let’s put it this way, if Metallica is on Spotify, then the rates paid back to the COPYRIGHT HOLDERS (and Metallica do own their Copyright) must be good, because Lars Ulrich and Cliff Burnstein would not allow Metallica to enter a business arrangement that is not in their favour.

The real truth is that there is much more music out there than there has ever been, so the issues that are present to artist and labels is how do they get people’s attention directed towards that new music.

Personally, I don’t even know anybody who pirates music anymore. There is no reason to pirate and legitimate customers/fans would always turn to legal alternatives.

In relation to sales figures and charts. Goneski. No longer relevant. Sales (as a stand-alone measure) no longer means anything. Focusing on recording sales is old school thinking. It’s all about everything else today.

“Recording Sales Revenue” plus “Streaming Revenue” plus “YouTube Ad Revenue” plus “Ticket Revenue” plus “Merchandise Revenue” plus “Corporate Deals Revenue” plus “Sponsorship Revenue” plus “Publishing Revenue” plus “Licensing Revenue” and then decide if you are winning or not.

Again, if you are not seeing a lot of revenue, then you need to be speaking to your label, because if you have numbers in all of the above Revenue streams then something is a-miss contractually.

Another thing that the metal and hard rock labels need to understand is that they reside in a niche. The heyday of when that niche was mainstream is long gone. Today, certain artists might have a crossover song that many people will latch onto and then it is back to the niche.

“Adrenaline Mob” released “Men of Honor” last week and by the end of the second week it will be forgotten. The songs are great, the musicianship is great, so what is the problem. The hard core fans picked it up and everyone else doesn’t know about it. It’s a twenty four seven job staying in the public eye and it’s god damn hard. It’s the labels job to figure out it out, however the labels don’t want to spend the money to innovate, so what they do is get most of the hate directed towards them because of their monopolistic extortion like practices from back in the day.

If the labels want to be the good guys, they need to be more transparent. They need to call out the RIAA when they spin shit. They need to do be realists and sensible. And the main thing they need to understand is that the days of when they had control of the distribution channel are long gone. The profit margins from the CD sales are never coming back. So don’t dwell on the past and start to move forward.

http://theconversation.com/music-sales-slump-is-streaming-or-the-music-industry-to-blame-23901

http://www.billboard.com/biz/articles/news/5915732/spotify-drove-universal-musics-75-jump-in-streaming-revenue-last-year

http://torrentfreak.com/artists-think-instead-spewing-spotify-hate-140222

Standard