Isn’t it weird how Apple decided to became a Movie/TV company first and not a Music Label.
It’s in music that Apple has a long history.
Normally when you start to do a little bit of everything, it ends in failure. Remember when Apple tried to compete with Microsoft instead of innovating.
Tech history has shown that one brand gets the majority of the market. It’s Google for search, it’s Amazon for shopping, it’s Facebook for social media, it’s Netflix for steaming and it was Apple for innovations/distribution, which it still does for news.