Bon Jovi/Richie Sambora
“Aftermath of the Lowdown” is way better than any Bon Jovi music released from 2007 onwards. It’s deep and personal and there was no way that Jon Bon Jovi would have put his vocals to those songs, so they ended up being Richie Sambora songs. But it did nothing commercially and Sambora is from the cloth of sales and charts. So he went back to the comfort zone of Bon Jovi, but he wasn’t feeling it, so he went solo again,which has morphed into a duo called RSO.

Meanwhile, Bon Jovi continued on as business as usual, making huge profits at the box office. However, all was not well with the label and “Burning Bridges” was meant to be the goodbye letter, but money talks. And Jovi is back in league with the label they hated and a new album called “This House Is Not For Sale” is out. Suddenly the press is going gaga over its number 1 charting and since the legacy labels still control the news cycle. But the album is a flop. It’s second week was a disaster and nothing has been mentioned about its third or fourth week. But, the ones that control news cycle are doing their best to rewrite history, seizing on a few words that Jovi said “down playing Richie’s role in the song writing”. Suddenly, Richie wasn’t involved as much.

The truth is they are better together than apart.

But then again, all of the good bands had a high creative span of about 10 years before they split or went on hiatus. The Beatles, The Eagles, Rolling Stones, Led Zeppelin, Black Sabbath, Deep Purple, Kiss and Aerosmith all had close to 10 years of mega creativity in the 70’s.

Metallica, Motley Crue, Bon Jovi, Aerosmith (again), Slayer, Megadeth, Skid Row, Van Halen and many others had a good run from 1980 to 1992.

But the MTV era gave bands a longer shelf life and what we have in the modern age is sub-standard music.

But past success is no guarantee of future success. Our lives and society in general is more fluid, especially when it comes to new music. And Jovi is selling c grade re-writes of past hit songs, and using his brand to do it. There are just not enough new things there to convince people to listen and there’s not enough new things there to convince people who weren’t paying attention before to pay attention now. And Jovi along with Universal are hoping that people pay attention to the marketing and not to what’s inside the album. And the media is out of touch with consumers and the people in general. In all democratic countries, the media is consistently getting it wrong. Hell, they couldn’t even get Brexit and Trump correct because they fail to understand that success or failure is in the hands of the people and not the celebrities. And why haven’t all of the celebrities left UK or the US when Brexit and Trump happened.

What Jovi needed was a hit single. Instead we got 17 songs (that is if you got the deluxe edition) requiring too much of our time. Only diehard super fans will have the time, however, even those fans will have competing priorities these days. U2 is in the same boat and let’s not talk about the mess that was Aerosmith’s last album.

Because bands shouldn’t forget, that their newest release is competing with the history of recorded music and their old hits. I can easily switch from Metallica to Led Zeppelin to Dream Theater to Motley Crue to Ratt to Kiss to Machine Head to Dokken, etc.

Europe
Europe broke through to the mainstream about the same time Bon Jovi did in 1986 and that is where the similarity ends. While Jovi had commercially successful albums in “New Jersey” and “Keep The Faith”, Europe had modest success with “Out of This World” and “Prisoners of Paradise”. Europe then went on hiatus and lost their record deal with Epic in the process, while Jovi went on to more albums and eventually a comeback hit with “It’s My Life”.

But when Europe got their act together in 2003 and got control over their music catalogue, a funny thing happened. They started to make more money then what they did at the peak of their commercial success.

And Europe in 2016, is a better creative entity than Bon Jovi is.

Since 2003, the band has released five albums. The very modern and down tuned “Start from the Dark” album came out in 2004. Then in 2006, the very modern and melodic “Secret Society” album came out. The very modern but retro sounding “Last Look At Eden” album came out in 2009, followed by their jam record in “Bag Of Bones” in 2012. Then in 2015, their classic rock album “War Of Kings” came out.

And suddenly, Europe is getting traction again in the U.S and Australia, but this time it’s on their own terms and their own control. By doing what they do best. Be musicians first and create. They didn’t try and be tech entrepreneur, football club owners, gadget makers and so forth.

Digital Summer
One of the best DIY bands out there. In 2013, they were riding the wave of their fan funded “Breaking Point” album, released in 2012. 2013 also gave us “After Hours: Unplugged & Rewired”, which was followed by a stand-alone single called “50 Shades” in 2015. In between keeping a band going, the guys still hold down full time jobs.

Meanwhile, a new hashtag #DSAquarius has been doing the rounds on their Facebook page while new family additions in the DS world has led to a halt of the songwriting process for the follow up album. That’s how DIY Indie bands roll.

Don Dokken/George Lynch/Jeff Pilson/Mick Brown
In 2013 there was talk of a Dokken reunion but it never happened. Then finally in 2016 it happened and they all got paid well.

Since 2013, George Lynch has been the most creative of the four even though Don Dokken keeps on telling everyone that these projects didn’t do well commercially. Surely an artist should create because of a need to create, not because of a need to make millions.
• 2013 – Lynch Mob – Unplugged: Live from Sugarhill Studios
• 2014 – Lynch Mob – Sun Red Sun
• 2014 – KXM (featuring Doug Pinnick from King’s X and Ray Luzier from Korn)
• 2015 – Lynch Mob – Rebel
• 2015 – George Lynch – Shadow Train
• 2015 – Sweet & Lynch – Only to Rise
And Lynch has new releases coming out for Project N Fidelikah, Lynch Mob and KXM in 2016 and 2017 and it looks like Sweet and Lynch will have another album coming out as well.

Dokken on the other hand, released Broken Bones in 2012 and a rumoured project with Michael Schenker is still being talked about. Meanwhile, Jeff Pilson and Mick Brown have become touring go to guys for Foreigner and Ted Nugent.

Black Veil Brides
So in January 2013, the Black Veil Brides told us “The Story Of The Wild Ones”, their concept rock opera about standing up against the army of F.E.A.R., which was also adapted into a film called “Legion of the Black”. The lead single, “In the End” became a streaming behemoth for the band with 32,301,515 streams and still counting.

Then in October 2014, they released their self-titled album, otherwise known as “Black Veil Brides IV” with Bob Rock as the producer. It gave birth to a favourite of mine in “Goodbye Agony” and on Spotify it has racked up 7,105,442 streams. Sonically it’s one of their best recordings. Since then Andy Biersack issued a solo release and we wait for new music from BVB. Like a lot of other bands in music, having new music out on a yearly basis is the new thing, like how it was in the seventies and eighties.

Zakk Wylde/Black Label Society
In 2013, Zakk dropped “Unblackened” a live acoustic album, which was forgettable, but no one can forget “Angel Of Mercy” (currently it has over 1.5 million streams) and that unbelievable lead section from Zakk.

“Angel Of Mercy” appeared on the “Catacombs of the Black Vatican” album released in 2014. Then in 2016, we got another acoustic album in “Book Of Shadows II”, but what we want is another groove metal Black Label Society album.

Dynazty
Matt Heafy from Trivium tweeted once that he has found his new favourite band. And I don’t disagree with him at all. Sweden has a healthy hard rock and metal scene and Dynazty is another to add to that list. Hailing from Stockholm, Sweden, the band was formed in 2007 and it wasn’t until 2008 that they found a lead singer. Fast forward 8 years later and I am hearing the band for the first time in 2016.

And they sum up what it means to be involved in the music business. You exist today completely off the radar screen. And eventually, people will notice. But it takes time.

It makes me want to scream “Fire, Flames, Fury”.

Black Stone Cherry
It’s the era of the bands with Black in their band name. Black Sabbath, Black Veil Brides, Black Label Society and Black Stone Cherry just to name a few. Vocalist Chris Robertson on the earlier recordings sounded better than Chris Cornell ever did. In 2013, the band was recording “Magic Mountain” and it came out in 2014. While 2016 gave us the “Kentucky” album (the band’s 5th album) and the ten year anniversary of their debut album.