Music

Black Sabbath must have the same marketing team as Bon Jovi

Black Sabbath

I am going to watch Black Sabbath towards the end of April.  The way I got into Black Sabbath is through Randy Rhoads.  He was my idol.  The Tribute, Blizzard and Diary albums became my bibles in relation to guitar playing.  I needed to learn every riff, every lick, every bass line and every vocal melody line.  It was an obsession.

On Tribute, I heard three songs that where not written by the usual Ozzy, Randy and Bob Daisley combination.  I actually feel sorry for Bob Daisley.  Sharon tried her hardest to write Bob out of the Ozzy history and to give the barely sober Ozzy a bigger role in the song writing process.  It’s common knowledge that Randy wrote the music, Bob the lyrics and the melodies where Ozzy’s.

Paranoid, Iron Man and Children Of The Grave where the songs.  On the album sleeve it mentioned that the songs are written by Osbourne, Iommi, Butler and Ward.

This is the pre internet era, so you couldn’t just Google the names.  You needed to read the album sleeve, buy magazines or ask older people if they know anything about the artists.

It was Children of The Grave that got my attention.  The way it’s done on Tribute, the original Black Sabbath version sounded lame when I heard it.  The tempo was slower and it didn’t have the wonderful Randy Rhoads Guitar Hero solo.

So Black Sabbath is about to release a new album.  The first one with Ozzy since 1978’s Never Say Die.  It’s called 13.  They even got Rick Rubin involved.  What he actuakky dies these days is open to discussion.  Ozzy calls the album, mind blowing.  It’s the usual approach of the old school of marketing.  Talk up an album before its release.

Ozzy’s last great album was No More Tears featuring the wonderful bass playing of Bob Daisley.  His musical career has been slowly declining however his net worth has been increasing due to Ozzfest and reality TV.  Does anyone remember any songs from Black Rain, Scream and Down To Earth.  Do people care about a new Black Sabbath album?  Heaven and Hell (the recent Dio fronted Sabbath) made their money through ticket sales, which focused on the legacy created by the first two Dio fronted albums.

One thing that Black Sabbath doesn’t seem to know is that this is a new era.  They are doing it all wrong, like how it was done in the old days.  Top down marketing.  Hit the fans across the head with a sledgehammer of marketing propaganda and hope they spread the word.  No one in the streets is spreading the word.   Yeah its all over the usual music websites and the band is doing radio interviews, but no one is really pushing it socially.  Black Sabbath has fans, there is no doubt about that but it does it know any of them.

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Classic Songs to Be Discovered, Music

Last Man Standing – Classic Bon Jovi song waiting to be rediscovered

I have been critical of Bon Jovi, especially around their latest release What About Now.  However, the band has created a lasting legacy and a lot of great songs along the way.  Everyone knows the hits.  They are the songs we go to the live show to see.  However, there are a lot of songs that deserve more attention than what they have received. 

This song has had some history.  It is written by Jon Bon Jovi and Billy Falcon.  The studio version was meant to be on 2003’s This Left Feels Right greatest hits package, however, it ended up on the 100,000,000 Fans Can’t Be Wrong box set released in 2004.  It was a laid back acoustic style ballad with slide guitar and all the country twang you can get into a song.  An acoustic live version of the song was added to the This Left Feels Right DVD.

It was then re-worked into a great rock song for the 2005 Have A Nice Day album.  The intro grabs you and makes you want to pay attention.  It’s no longer a ballad, but a real rocker.  This is the beauty of music.  You can try different variations of the same song.  The rockier Last Man Standing leaves the original version in the dust.

The theme of the song is about kids turning up to a circus/freak show act to see the last real performer of live music.

Come see a living, breathing spectacle
Only seen right here
It’s your last chance in this lifetime
The line forms at the rear
You won’t believe your eyes
Your eyes will not believe your ears
Get your money out, get ready
Step right up, yeah you, come here

I live in Australia.  In most cases, the bands that come down are the large arena bands.  Normally around Soundwave (February each year), I will get to some sideshows of the medium sized bands to come down for this festival.

This year I caught Bullet For My Valentine and Periphery sideshows.  Last year I caught Machine Head, Times of Grace, Shadows Fall and Chimera side shows.  I paid like $60 for those tickets.  I saw Motley Crue and Kiss last month and paid $200 a ticket.  I’m going to see Black Sabbath in a few weeks’ time and that is $160, compared to Coheed and Cambria at $60 the week before.

Basically the larger bands will try and grab more of the punters dollar as they have a larger entourage and then it will be the last man standing in the audience.

Once upon a time, rock shows where exactly that, people lined up around the side of streets just to get in.  These days, it’s not like that.  I have been reading articles where a lot of artists state that no new band can become a mega star like the artist of the old, and they always make reference to Led Zeppelin, Eagles, Bon Jovi, etc…

Bullshit, I say.  Artists are just as relevant today as they were in the past.  The difference is, in the past, artists created music and followed their muse.  If they sold a million or sold a thousand it didn’t matter.  These days, artists are in it for the money only.  If they sell a thousand, they see it as a failure.  The ones that are in it for the music end up breaking through.  Adele’s first two albums where so personal, she wrote those songs as a sort of therapy to get over her relationship problems.  She didn’t write them, thinking Rolling In The Deep will sell millions and 21 will move 13 million units plus.  The question is what Adele will do now.  Will she become another corporate money making slave?

You ain’t seen nothing like him
He’s the last one of the breed
You better hold on to your honey
Honeys, don’t forget to breathe
Enter at your own risk, mister
It might change the way you think
There’s no dancers, there’s no diamonds
No this boy he don’t lip synch

The debate, live vs. lip synch.  These days, it is acceptable to lip sync if you tell the people buying the tickets that you will be lip syncing.  However it is not acceptable to lip sync if you are telling the people that you are performing live.  There was that whole Britney Spears debacle here in Australia when she toured last time around, as she was lip syncing and didn’t tell the paying customers that is the case.

See those real live calloused fingers
Wrapped around those guitar strings
Kiss the lips where hurt has lingered
It breaks the heart to hear him sing
The songs were more than music
They were pictures from the soul
So keep your pseudo-punk, hip-hop, pop-rock junk
And your digital downloads

Artists used to play a tonne of live shows, to build an audience, to create a buzz and to get a recording contract that promised to make them mega starts.   These days, it’s not like that.  Artists can create something magical in the bedroom on a laptop, and reach a global audience of millions.  There is no need for the gatekeeper.   Bon Jovi wrote this song around 2002/2003 and you can tell he is trying to hold on to the old ways.  He’s even gone on record saying that Steve Jobs destroyed the music business and the album.  What he should have been saying is that Steve Jobs added money to the music business because the legacy record labels where too stupid and clueless to innovate and do it themselves.

If you like the country style of Bon Jovi, check out the ballad version.  It’s a live version that has Jon’s message in the intro about the song.

If you like the rock style of Bon Jovi, check out the rock version.

If you are a fan of Bon Jovi, check out both.

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Music

Bon Jovi’s What About Now drops from #7 to #34

Bon Jovi’s What About Now drops from #7 to #34

Well it’s week 3 of Bon Jovi’s new album release, What About Now.  In three weeks, it has gone from Number 1 to Number 7 to Number 34.  What a drop off.  Sales for weekending 4 April 2013, came to 16,154.  So sales have dropped from 101,000 to 29,000 to 16,000.

Even Richie Sambora has dropped off the tour due to personal issues.   It looks like the elevator music album they created is going down.  To make it worse, the Bon Jovi website has a moderator that is deleting posts from angry fans.  Talk about living in a fantasy land. Lets make everything look okay, because we can.

Babel from Mumford and Sons is still moving 37,000 units, and Night Visions from Imagine Dragons is moving 47,000 units.  Both albums have been on the charts for 27 and 30 weeks respectively.

Another artist using the old mainstream hype of hitting people across the head with a sledgehammer is Justin Timberlake.  He dropped from 1,000,000 in sales to 317,000 in sales.  That is a 68% drop off.  Let’s see how long Justin hangs around.

The people need to feel like they can relate to the album, that they own a part of it, and the old top down approach is not how it works these days.  It is reversed.  It is the people at the bottom that spread the word and make it go viral.  No one is doing that for Bon Jovi.

The shows are selling out.  But the new album is not selling.  Does JBJ care?  I don’t think so.

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