I believe that it’s an excellent time (on the current state of the music scene). I feel that there’s so much out there for people to pick from and choose from its phenomenal. I mean and guitar playing is at such a high level right now. I mean these younger generations are just taking it to a point where you know it’s beginning to explore places that people have never gone before, it’s just fascinating. And the music itself too, you can pick a genre and find so much great music in every genre. People are just pushing the envelope in all directions, so I think it’s very gratifying and satisfying. It’s a little chal
Today, noise reigns supreme. For the ones who have financial backing, they surround us with their nuclear blast marketing. And in most cases people ignore them.
But it’s still a good time for an artist to get their product out. Actually it’s the best time.
For the record labels, they are still trying to get control over the distribution chain after losing it to Napster and other peer to peer file sharing programs. At the moment, technology companies have it and if the labels kill the streaming grape vine, they hope to bring the distribution chain under the record labels.
Streaming has three main players. Spotify, Google and Apple.
Spotify is losing money each year and relies on investments. The record labels owe a piece of it but they are not investing in it. YouTube is owned by Google (well their parent company) and the record labels hate Google, blaming it for all of their ills. The “take it or leave it” deal with YouTube is not what the labels want, so they lobby hard to get laws passed which can cripple Google. Apple uses music to push sales of wares. However, even Apple is going to the table to get a lower payment rate back to the labels.
Going back to Spotify.
Since it has money woes and it cannot make a profit, it’s offering payola terms back to the record labels to have their music chucked into playlists for a fee. Because taking in money from users and advertisers is not enough to make money in music if you don’t have your own popular content bringing in money. And the labels are getting paid handsomely twice from each streaming provider.
- Spotify pays them for licensing their music catalogues and then pays them again as royalty payments based on listens.
- YouTube pays them for licensing their music catalogues and then pays them again as royalty payments based on listens.
- Pandora pays them for licensing their music catalogues and then pays them again as royalty payments based on listens.
- Apple pays them for licensing their music catalogues and then pays them again as royalty payments based on listens.
- Tidal pays them for licensing their music catalogues and then pays them again as royalty payments based on listens.
I think you get the drift. Maybe that’s why Spotify is paying producers to be fake artists and play popular songs on piano for people to listen to.
And to top it off, the record labels are still using the 100 year old rule of geo restrictions when it comes to streaming. So music available in the U.S doesn’t necessarily equate to being available in Australia. Here is a quick list of albums I tried to call up in the last two weeks on Spotify Australia which are not available;
- Heaven And Hell – The Devil You Know, released in 2009
- Stryper – Murder By Pride, released in 2009
- Three Days Grace – Life Starts Now, released in 2009
- Night Ranger – Midnight Madness, released in 1983
- Europe – Europe, released in 1983
- Helix – No Rest For The Wicked, released in 1983
Isn’t it nice how record labels treat legitimate paying customers?