A to Z of Making It, Copyright, Music, Piracy, Unsung Heroes

The Piracy Debate… Goes On and On and On and On.. But The Hard Work For An Artist Never Goes Away

BitTorrent is a tool. How people decide to use the tool depends on them. Technology has a history of people/society shaping the technology. The BitTorrent protocol was designed to move large amounts of data. So of course, companies like Facebook and Twitter use BitTorrent to send updates to its employees. Then you have other people who use it to download torrents.

To use an analogy, knives are used in the kitchen to great effect. However people also use knives in illegal ways. Should we ban knives because they are also used illegally. According to Robert Steele, one of the bosses at the copyright troll Rightscorp outfit we should.

This is what Robert Steele said;

“BitTorrent’s architecture and features are designed for one reason only – to assist people in avoiding legitimate law enforcement efforts when they illegally consume other people’s intellectual property.”

As TorrentFreak points out, people who use BitTorrent are easy to track down, which is in fact something that Rightscorp is basing its entire business model on.

So why is it that so many people in the industry are so against Pirates.

Studies of Industry Professionals show that the “Sales and Distribution” sector are the ones saying that they’d been most affected by piracy because it is those middlemen who sit behind the scenes, have the largest vested interest in stopping piracy as they don¹t have many other reasons for doing what they do.

Artists just want to create. Money is a byproduct of those creations. All the rest of the enablers are trying to make money of the creation.

P2P research even shows that Piracy helps push the overall industry forward and that downloaders actually spend more on music than non downloaders.

There is a reason why bands are going to South America, even when the number of albums sold in the continent dont equate to the fans who attend shows. Look at all the DVD’s coming out from bands. Dream Theater, Rush, Iron Maiden and Megadeth are four bands that come to mind that have all released DVD’s of concerts in South America. Metallica have covered Mexico.

I was also going through some Billboard BoxScore figures from last week and based on recorded sales, the concert grosses don’t really equate. So in the same way that the RIAA correlates an illegal download to a lost sale, I will say that each fan that buys a ticket to a live show has also illegally downloaded at least ten full albums. (I am being conservative).

Who would have thought that a bill of “Bring Me The Horizon” and “Of Mice & Men” would gross about $70,000 per show. Play 20 of those shows and you have a $1.5 million tour.

Who would have thought that a bill of “The Used”, “Taking Back Sunday”,”Tonight Alive” and “Sleepwave” would also gross about $70,000 per show. See above, do 10 shows and you have a $700,000 gross tour.

Even the mighty “Manowar” still gross $60,000.

A bill of “Asking Alexandria”, “August Burns Red”, “We Came As Romans”, “Crown the Empire” and “Born of Osiris” grosses about $50,000 per show. The albums sales combined from all of the artists wouldn’t even pass 50,000 in the U.S.

“Falling In Reverse” and “Escape The Fate” gross about $30,000 per show.

While a bill that featured “In This Moment”, “Butcher Babies”, “Devour The Day” and “All Hail The Yeti” gross about $19,000 per show which was the same as a bill featuring “Animals As Leaders”, “After the Burial”, “Navene-K” and “Chon” gross about $19,000 per show. Not bad for a progressive djent band.

“Sevendust” are doing a run of shows and they are grossing at least $13,000 per shows Since the start of April 2014 to July 2014, they will play about 54 shows. Do the math on that one. It comes to about $700K in gross.

Indiegogo champions “Protest the Hero” played a small venue and grossed $4,000 per show. If they do a 50 date run like Sevendust, then do the math. It all adds up.

It’s hard work being an artist however if you are in the game because you love it, it makes it easier. If you are in the game to bitch and moan about piracy, then get out of it and join the bankers or the techies.

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Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Innovation V5.0 – It Just Keeps Getting Better from Liberation Music and Rightscorp

Each week, the technology industry and the sites that enable copyright infringing are innovating at a rapid rate to stay ahead of the curve.

YIFY is one of the more popular torrent sites out there. Instead of resting on their laurels they are innovation even more. Read this article. You will see all the development that YIFY carries out. These are the people who the recording industry need to employ, not shutdown. But when the entertainment industry only cares about dollars, sites like YIFY that facilitate sharing are seen as the bad guys.

The funny thing in all of this, is that Napster showed the entertainment industries what people want 15 years ago. So why haven’t they listened. Spotify is trying to compete however it is failing because people still want to download a song for free and be able to do anything they want with it. And they want to do it easy and with no strings attached.

In relation to the entertainment industries, check out their “wonderful” innovation list.

This one has been going on for some time. Liberation Music sent a bogus take down notice to YouTube on a presentation that Larry Lessig posted back in June 2013. Now for those that don’t know, Larry Lessig is a famed professor and a copyright/fair use expert. So they picked the wrong guy to try to censor. Lessig then filed a counter-notice and Liberation threatened to sue for copyright infringement if Lessig didn’t retract his counter-notice.

So who is Liberation Music. Of course they have to be from the same country that I am from, good old Australian. So Liberation Music owns the Australian copyright for a song called “Lisztomania” by the band Phoenix. The Lessig presentation has a snippet of that music.

Let me get this straight. Liberation is an Australian label, who owns the copyright for a song in Australia only and then issues a bogus take down notice on an US presentation that has a tiny “fair use” snippet on it.

So in response, Lessig filed for declaratory judgment and sought damages for the bogus take down offer. Liberation finally came to its senses when it realised it was going to lose and agreed to settle the case with Lessig, paying him an undisclosed sum that Lessig then passed on to the EFF (Electronic Frontier Foundation) who worked on the case.

Moving on to some innovative news, we have the latest internet troll Rightscorp at it again. This time they are trolling the torrent public trackers for IP addresses that are linked to the torrenting of songs that are on the Billboard 100. Nice business model if people actually get scared by the threats and pay. If they send out 10 million notices a year and 1 million pay the $20 infringement tax, then that is a cool $20 million.

Surely some of that money will go back to the artist, songwriter, producer or the performers. Innovation has ceased/never began for the Record Labels. All in the name of the guaranteed dollar.

http://torrentfreak.com/revealed-the-secrets-of-yify-torrents-network-140223/

http://torrentfreak.com/lawrence-lessig-wins-damages-for-bogus-youtube-takedown-140228/

http://torrentfreak.com/billboard-100-pirates-automated-fines-140227/

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Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Entertainment Industries Innovation V2.0

Yesterday I posted about how the music industry innovates. If you caught the drift of the post, it was full of sarcasm around their “innovation” practices.

Seriously the music industry thought it was wise to spend money on an anti-piracy app. Paul McGuiness thought it was time to complain again about Google not doing enough to protect his 1990’s income stream and finally a copyright troll called “Rightscorp” is looking to shakedown people that they identify via IP addresses, even though judges across the world have stated that the IP address doesn’t show who the actual infringer is.

So continuing on with yesterdays innovation theme, what goodies do we have in store today.

First off, the Hollywood Reporter has an article about Voltage Pictures shaking down people that are sharing the “Dallas Buyers Club” movie. For those that don’t know, Voltage Pictures made the headlines 4 years ago for “pioneering” a new breed of copyright troll lawsuits around “mass swarms” of torrent users. However the question needs to be asked, IS piracy really hurting the movie? Wikipedia states that the movie cost $5 million to make. In the US it has grossed over $22 million. Now what Voltage Pictures should be doing is making the movie available to the whole world on the day of it’s release.

For example;

Portugal had a cinematic release date of January 16, 2014. Colombia had a cinematic release date of January 24, 2014. The Czech Republic, Netherlands, Singapore and Thailand had a cinematic release date of January 23, 2014. France had a cinematic release date of January 29, 2014 and Italy had a cinematic release date of January 30, 2014. In 2014, Geographical gated releases are stupid. The movie came out in the US in November, 2013. It came out on DVD in the US know in February, 2014. Once the movie is out in a country, it is out to the whole world.

Anyone heard of David Braben. He is known as “The Godfather of Gaming” and at one stage he was a very vocal piracy critic. However he now has a very different view on the issue;

“Piracy, while frustrating, can contribute to game evangelism.”

“It can also help you reach new territories. For example, we are huge in China now. In the old days of silver discs, it would have been impossible to break the whole country. We would have needed an office in every province but through piracy, our games are circulating and fans are now seeking us out.

“Piracy goes hand in hand with sales.”

“If a game is pirated a lot it will be bought a lot. People want a connected experience, so with pirated games we still have a route in to get them to upgrade to real version. And even if someone’s version is pirated, they might evangelise and their mates will buy the real thing.”

As the Techdirt post points out, Braden acknowledges that the piracy of his games is irritating. Every creator and artist can relate to that. However, instead of fighting them, he is putting strategies in place to turn those pirates into customers. His latest project, Frontier: First Encounters, the latest iteration in the “Elite” series was funded via Kickstarter. The initial goal was to raise £1.25m. In the end it raised over £1.5m, however the important part of this, is that once the mainstream media started to report on it, the project got another £700,000+ from investors. And that is what fan funding is all about.

It’s not about the money raised, it is about the marketability of the product. Are people interested in what you have to offer. Protest The Hero fan funded “Volition” and then they got label interest for the physical distribution of the album, along with merchandise interest for the tour.

So while Voltage Pictures are spending their money mobilising their legal teams to capture pirates and make them pay up, David Braden and his company are turning those pirates into loyal customers who are paying up because they want to participate in what Braden has to offer.

Going back to the anti-piracy app launched by the music business, I still can’t believe they actually spent money on that rubbish, especially when you have the company behind the BitTorrent client pushing the boundaries in relation to DIY distribution.

The BitTorrent Bundle has been around for a while and it has been used by various artists and creators to promote their works. Basically it is showing itself as another great distribution product, which gives any creator another way to connect with fans of their content and something to be used in conjunction with Netflix, iTunes, Spotify and YouTube.

This is how the entertainment industries fail. They fail to think with a different mindset. Everything is so locked up with profit margins and sales, they fail to see the many opportunities on offer to their creators. While the executive boards of the entertainment industries focus on profits in return they are exercising a poor duty of care to their creators, who are the ones that actually make money for them.

No one wakes up in the morning and thinks to themselves, “I want to hear some music from Universal artists” or “I want to watch a movie from Fox Studios” or “I want to read a book from Titan Books” or “I want to watch a TV show from HBO”.

We wake up with the mindset of “I want to hear Lynch Mob” or “I want to watch Star Wars” or “I want to read “Darth Bane: Path To Destruction” or “I want to watch “Game Of Thrones”.

In Australia, there has been outrage about how HBO signed an exclusive only deal with our only PAY TV provider FOXTEL for “Game Of Thrones”. Basically, if an Australia resident doesn’t have the stupid and expensive PAY TV contract in place, they cannot watch “Game of Thrones”.

So of course, Australians download it. Illegally.

However if you dig deep into HBO’s exclusive rights deal with FOXTEL, you will see that HBO really doesn’t care about “Game Of Thrones” being locked up behind a paywall. The reason why HBO doesn’t care is that they make a shit load on the DVD/BluRay sales in Australia. The profit margins from a DVD and a BluRay sale are exactly what HBO wants.

So while the entertainment business are trying to teach the consumers that piracy is bad, the technologists (like BitTorrent) are innovating even further and are providing creators even more options to distribute their product and connect with fans.

As David Braden stated; “It (piracy) can also help you reach new territories.” and “It can lead to an increase in sales.”

And that is what HBO is very aware of. They have seen the results, especially in Australia. PIRACY of “Game of Thrones” has led to huge sales of the DVD/Blu-ray releases of each series.

Finally, while the recording industry screams piracy, one of their own executives is accused of using major label money to fund an extravagant lifestyle. While the recording industry ignores innovative ideas like “BitTorrent Bundles”, the ones that do embrace them are seeing their products reach millions of users. For the record the most downloaded torrent for 2013, was a legal one.

The sad thing in all of this is the artist/creator. They are the ones that actually create the content that the people want. When they get into bed with a record label, it rarely ends well for them as the record label is only interested in profits RIGHT NOW.

They don’t care about the exposure that other distribution channels can offer them, which could lead to increased sales in the long term.

http://www.indiewire.com/article/bittorrent-sets-the-record-straight-about-piracy-wants-to-partner-with-filmmakers

http://variety.com/2014/digital/news/bittorrent-looks-to-spruce-up-its-image-with-hollywood-1201086470/

http://www.smh.com.au/entertainment/box-seat/game-of-thrones-finale-sparks-viewer-frenzy-20130611-2o1bw.html

http://www.tonedeaf.com.au/news/international-news/383823/former-major-label-executive-accused-of-embezzling-1-million.htm

http://nypost.com/2014/02/04/former-warner-music-exec-allegedy-embezzled-over-1m/

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Copyright, Music, My Stories

This Is How The Out Of Touch Music Business Innovates

The Music Business launches an Anti-Piracy App to educate young people on piracy while at the same time copyright infringement of music is declining each year due to decent legal options.

The game allows players to select an aspiring artist from a list of hopefuls, compose tracks from a roster of song-writers, producers and studio technicians and balance the books by keeping an eye on how radio play, streaming and piracy impact on profits. So maybe the game will show players how much an artist REALLY gets for a song.

However, if the recording industries want to be treated seriously, what about the income from live shows, merchandise deals, licensing, video games, YouTube, Kickstarter, Indiegogo, Pledge and the many other ways an artist can make money these days.

Then you have Paul McGuiness who wants Google to do more to protect the old business models of the recording industry. This is what Paul McGuiness had to say;

What needs to be done is simple, take the sites down and keep them down. If the pirates can manage to replace their sites instantly with legions of bots, Google, with their brilliant algorithm engineers can counter it.

Umm, can someone tell Paul McGuiness that Google is only a search engine. It is not their job to police the internet for the entertainment industries.

We need the technology giants like Google to do the things that labels, the publishers, the artists, the writers repeatedly ask them to do. They need to show corporate and social responsibility. Take down the illegal sites, keep them down and clear the way for the legal digital distributers like iTunes, Spotify, Deezer, the new Jimmy Iovine Beats service, which promises to be a very serious competitor. Those services now exist, it is no longer acceptable to say that the music industry is not available, not making its wares available online.

People have been downloading since the Napster days. So it’s pretty clear to the recording industry people that their customers want to download an albums worth of music, they want to do it for free, they want it DRM free and they want to do it anonymously. So why isn’t the recording industry offering this service to their customers.

They claim illegal pirate sites make money from the advertisements. So why can’t the recording industry offer the same service, via the BitTorrent protocol and make money from the Advertisements.

We’re all aware in this room that subscription is now replacing downloading — legal or illegal — but we do need those mega corporations to make a genuine effort to cooperate and feed the industry that has been so good to them.

Corporations exists to offer a service to their customers. They do not exist to prop up dated business models based on high profit margin CD’s.

Finally you have a company called Rightscorp who is accumulating Copyrights

I’ve posted previously about the whole shambles around Copyright and how their extended copyright terms are purely there to protect the interest of the Corporations that have paid the creator a sum to control their copyright or the Corporations that have paid the record label (who is the current holder of the Copyright) to control the record label right. In the metal and rock sphere, two record labels come to mind, where I feel that their intentions are motivated by having a copyright monopoly on certain songs.

One is Frontiers and the other is Rock Candy. Frontiers are getting a lot of the Eighties greats to create forgeries of their hits, while Rock Candy is buying up albums from the Eighties and re-releasing them with expanded packaging, so that all these forgeries and new versions of the Eighties albums fall under a new copyright term.

While the two labels deal with music, Rightscorp Inc, is otherwise known as a COPYRIGHT TROLL. Rightscorp claims that they have a “patent pending digital loss prevention technology” that focuses on the infringement of digital content such as music, movies, software, and games and ensures that owners and creators are rightfully paid for their IP.

The Wall Street Journal article also mentions that the following;

Rightscorp implements existing laws to solve copyright infringements by collecting payments from illegal file sharing activities via notifications sent through Internet Service Providers (ISPs). The Company’s technology identifies copyright infringers, who are offered a reasonable settlement option when compared to the legal liability defined in the Digital Millennium Copyrights Act (DMCA).

It is very interesting reading the above paragraph, especially when the Justice system in the U.S is waking up and realising that an IP address does not identify who the actual copyright infringer is.

While the music business innovates in their own litigious way, the so called “pirates” are innovating in a very different way by making it even easier for fans of music to download and even stream music.

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