A to Z of Making It, Copyright, Music, My Stories

Persistence, Timing, Diversification and playing to your core audience

I am reading the recent issue of Guitar World and I come across a question where Mick Jones from Foreigner is asked how it was to work with Mutt Lange? For those that don’t know Mutt Lange produced the Foreigner 4 album in 1981.

Mutt had really wanted to do our second album [1978’s Double Vision], I believe. But he didn’t seem quite ready at the time. So we did the next one [1979’s Head Games] with Roy Thomas Baker.

So Lange goes away and he proves himself to Foreigner. He takes on AC/DC and produces Highway to Hell in 1979 (their American breakthrough album) and Back in Black in 1980 (their first with Brian Johnson and their biggest album in regards to sales to date). He also produced For Those About To Rock We Salute You in 1981.

He didn’t just give up. In between the period between 1977 and 1981, apart from AC/DC, he also produced albums for artists like City Boy, Clover, Supercharge, The Boomtown Rats, The Rumour, Savoy Brown, Michael Stanley Band, Outlaws, Deaf School, The Records and Broken Home. He is paying his dues, getting the stats on his side, just so that he can work with a band that he wants to work with.

… then Mutt was kind of knocking on the door again. I must say, he was quite enthusiastic.

Then he gets the gig to do Foreigner4 which came out in 1981. Persistence. Paying your dues. Credentials. Hard work. Timing. They all play important parts in the recipe for success.

Mutt’s persistence to hard work, made him turn over a lot of records as a producer. A lot of those records made a large impression with the public.
Mutt’s timing was off when he first approached Foreigner in 1978. It wasn’t off in 1981. This time around he also had the credentials to back himself. For a producer, your credentials are the works that you produced, for an artist, your credentials is the music that you make.

He was the first producer I worked with who really challenged me. He was not only very insightful with the songs and in helping to bring them to fruition but he was also really great at achieving sounds.

The real rock stars hated to get challenged. The “songs are their children” is a common cliché that so many of them would say. Mutt Lange didn’t give a shit about that. He wanted perfection. He wanted greatness. He wanted to be involved in something that would last forever.

He was just unbelievably dedicated to the process…to the point where I think we kept Def Leppard waiting six or nine months because Mutt was still working with us on 4.

Def Leppard waited for him. Why? They knew. They knew that this guy was special. They knew he was the person that would be able to capture their pop leanings and merge them with their rock and blues influences. All of that pales, compared to what they really needed. Def Leppard needed a song writing partner. Look at the history that they created.

Def Leppard – High ‘N’ Dry, 1981
Def Leppard – Pyromania, 1983
Def Leppard – Hysteria, 1987
Def Leppard – Adrenalize, 1992

Mutt really set a standard with Def Leppard. I called it the layers standard. Others call it the over dubs or over producing standard. Others call it multi-tracking. The fans loved it. They wanted the big vocals, the arena rock chorus’s layered in harmonies. Once Hysteria exploded every other band released albums in the same layered style. Suddenly every hard rock band was doing the Bon Jovi and Def Leppard thing. Kiss went all pop metal with Crazy Nights and Hot In The Shade. Whitesnake did it with Slip Of The Tongue. However, there was one band that was doing things their own way. That one band is called Guns N Roses. I digress.

Once you become successful, it doesnt mean you stop. Mutt Lange didn’t. He kept on going.

Song writing for other artists became a new income stream for him from the eighties onwards. As an artist, if all you do is just write music and perform it live, you are limiting yourself to that income stream. However, if you write songs for other artist, you have an additional income stream. If you produce for up and coming bands, sharing your expertise and knowledge, then you have another income stream. If you are a guitar player, become a guitar teacher on time off from recording and touring. That is another income stream. Suddenly, you have a years’ worth of work. Yes it is hard work. It was never meant to be easy.

Look at the following list of people that keep on working hard;

Jordan Rudess from Dream Theater. He plays keyboards in Dream Theater, he is a solo musician, he is an instructor and he is an app developer.

Claudio Sanchez from Coheed and Cambria. He is the founder, singer, guitarist and main songwriter for Coheed and Cambria. He also has a side project called Prize Fighter Inferno. He has written novels and comics. He appears at Comic Conventions. He has just signed a production agreement for The Amory Wars story to be turned into a movie or movies. He is also an app game developer.

Corey Taylor is another. The recent House of Gold and Bones releases by Stone Sour have seen that concept story turned into a graphic novel and comic book, as well as a production deal to turn it into a movie. Apart from Stone Sour, Corey still tours with Slipknot. He is also a novelist.

Nikki Sixx is the leader of Motley Crue. He does Sixx A.M as another band. He does photography and his work is being exhibited on line. He has penned two autobiographies (The Dirt and The Heroin Diaries), as well as a picture book/biography for This is Gonna Hurt. He uses social media to build connections with fans. Finally, he is overseeing the long overdue Motley Crue movie. There is also the SixxSense “radio” gig and a range of other outlets like clothing and accessories.

Phil X is currently fill in guitarist for Bon Jovi. He is a session musician. He is a fill in guitarist .He is a solo artist. He is a band member. He is a guitar teacher. Five different income streams. He endorses different product lines of gear.

Kevin Churko is a producer, sound engineer, masterer, mixer and a songwriter. While his production credits involve the hard rock and metal genre, I bet a lot of people didn’t know that he was involved with Britney Spears when he started off. Yep that is right. In 2000 he was the Digital Editing and Programming guru on Britney’s Oops!… I Did It Again album. He had that same job title for The Corrs, Shania Twain and Celine Dion albums that followed between 2000 and 2003.

From 2003 onwards, he then started getting appointments as an Engineer and a mixer. He had those titles for Shania Twain and Ozzy Osbourne albums.

Then from 2006 and onwards he started getting producing appointments.

Churko built up a credentialed name for himself between 1999 and 2006. Since then he has done I Don’t Wanna Stop, Black Rain and Scream by Ozzy Osbourne. Apart from being the Producer, he was also the Engineer, the Mixer and Composer.

He has filled the same role for In This Moment, Hinder, Beggars and Thieves, Emerson Drive, Five Finger Death Punch, Otherwise, Kobra and The Lotus and Rob Zombie.

The point in all of this. Success in music is not just about writing a song and watching it sell. You need to earn your success. You need to pay your dues. You need to live and experience life. You need to be patient. You need to persevere. The bottom line; don’t quit.

And remember: still play to your core audience. That is what all of the above artists are doing. They are keeping their core audience satisfied.

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Copyright, Music, My Stories

Words of Wisdom from Chris DeGarmo

Chris DeGarmo always interviewed well. At times he was cautious with his words and no matter how hard the interviewer tried to get him to slip up, he always put up a front of unity within the band.

DeGarmo (in 1994 doing interviews for the Promised Land record)

“I like to think of our song writing as people that soak in life and turn around and express it through our music. You have to take time to absorb life to be able to let it breath through your work. You can just hammer out music like you do boxes of soap but I can’t do it that way.”

(The Crossroad’s Edge… Chris Degarmo AOL Interview, http://personalpages.tds.net/~dreemland/tce/chrisint.html)

Chris is talking about his song writing, however he frames the answer in the context of the band, so that if the band members read it, they will be pleased. It is our song writing and our music and then right at the end he contradicts himself, by saying I.

Artists that create songs from their experiences end up having a career. These artists are the anomalies, the paradigm shifters. Look at artists like Dee Snider, Nikki Sixx, James Hetfield, Brent Smith, etc.. They all write about their experiences. What they have experienced, someone else has experienced. Straight away a connection is made. That is why We’re Not Gonna Take It connected and Hot Love didn’t. Both are great songs, however We’re Not Gonna Take It is about as real as you can get, where as Hot Love is about a fantasy relationship.

Queensryche connected with people on Mindcrime, because they had a good story accompanied by great music and melody. People always love a good story. That is why we read books and watch TV shows and movies.

Copycat artists fail. When Guns N Roses came out in 1987, a million other artists came out with a similar look and sound. Even bands that where around changed their styles to suit the GNR sound.

Does anyone remember bands like Skin N Bones, Junkyard, Love/Hate, Shotgun Messiah, Spread Eagle, LA Guns, Danger Danger, Tangier, Faster Pussycat and Saigon Kick? I do and that is because I have all of their albums.

Artists that sing songs written by committees, will have instant fame. There is no doubt about that. This is the corporatisation part of the music industry. The labels that control the charts want that to happen. The label business is all about making money today. The labels are not interested in building a career for their artist. The mainstream press will see these artists as champions. However it doesn’t last. People these days can see that there is no substance and integrity to what they are doing. Everyone that hangs around to be with the star of the moment will abandon them.

Artists that write songs with the thought of being paid straight away will never achieve anything. Creating music is never a dollar driven game. The below quote from DeGarmo sums it up.

DeGarmo (in 1990 on life after Mindcrime and before Empire came out);

“It starts dawning on you that this can actually be lucrative, which is something that has escaped us for so long”.

(Guitar World – Nov 1990)

This is around the time that Empire came out. They have been at it for nine years. Creating albums and touring. The fantasy put out there by the press, is that these artists are loaded. However that is so far from the truth. The record labels are loaded. They make all the money from the sales of recorded music. That is why the RIAA is shaking down sharers and trying to get legislation passed to bring back the glory days. Real artists, that are in the game to create music, remain silent. They just go about their life, creating and building connections and trying to force another paradigm shift.

DeGarmo (in 1997 – doing press for Hear In The Now Frontier and asked about the writing process)

As a songwriter, I think you have to be true to yourself first, and I think we’ve done that, and by doing that, we’ve been able to find other people who are interested in what it is we do, as opposed to at some point changing the strategy all of a sudden and creating albums based on what we think other people think we should do. That gets you into this terrible house of mirrors, and you can’t find your way back.

(Scream.org – Dan Birchall)

DeGarmo sums up my point of view. The reason why the fans came to Queensryche is because they remained true to themselves as artists. By doing that, they found other people (fans) that connected with them. We love a good old story. These days even reality TV shows have scriptwriters. So when a song tells a story, it is magic. When an album tells a story, it is priceless. Operation Mindcrime (the album) told a story. Empire had songs that told stories. Promised Land had songs that told stories and it had a theme of disconnection running through it.

No one should create an album just to please the label bosses. It always ends bad.

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