Category Archives: A to Z of Making It

A to Z of Making It, Copyright, Music, My Stories, Piracy

The Streaming Wars, iTunes Suspending Downloads Due To Decreased Sales While Bandcamp Sees An Increase in Sales

“It’s (streaming) not the enemy and the thing that frustrates me is the old guys, and I call ’em the old guards; now what a nasty position to be in to be thought of as a gatekeeper. Because you’re a rockstar, you’ve been around 20, 30 years — some of ’em 40 years — and you say, ‘Bah humbug to streaming!’ You say, ‘Bah humbug to rock. Rock is dead. There’s no hope for the future. Put your guitars down and go get a job in a bank.’ It’s, like, that’s not the message that young musicians and fans need to hear. They need to hear, ‘Streaming is your friend. The listening experience is more exciting. Pick up your guitars, there’s a career for you out there. The next Elton John’s out there. The next Metallica’s out there. The next Beatles is out there. The next Muse is out there — they’re out there.’ They’re young, they need to be pushed to be the best they can be; they don’t need to be told there’s no future. There’s money and there’s hope, and what money gives musicians is the opportunity to have stability. And with stability you can continue to create music and, when an artist is creating music, we get to do interviews and talk about it.”
Nikki Sixx 

Suddenly Google has become the baddie when it comes to piracy being. The tech giant is accused of the same crimes that Napster, Limewire, The Pirate Bay, MegaUpload, etc. were accused of previously.

It’s been ongoing for a while, especially around the takedown procedures. Suddenly musicians are now speaking up against the small payments from YouTube. Nikki Sixx and Deborah Harry spoke out against YouTube.

Manager Irving Azoff mentioned YouTube should allow musicians to opt out of the service, and if the musicians via their backers ask for their content to be removed it should be removed permanently and not allowed to be put back up without the consent of said musicians.

And if you have ten minutes, check out the latest rant against YouTube. It is a read of BenHur proportions.

And then there was a rumour of iTunes cancelling music downloads which was denied by Apple. However where there is a rumour, there is also some truth. The article states;

“Whether or not Apple wakes up one day and decides to tear down its iTunes music download store is not the most important thing.  Because they are already starting to get rid of it.  This phase-out is already happening and Apple is definitely assisting this process.  They are definitely not growing their download store and they are doing what it takes to make this die a natural death.”

The article talks about how Apple is blurring the lines between iTunes and Apple Music, by corrupting our iTunes downloads with the Apple Music product, even going as far as replacing your paid iTunes download with the a different version licensed for Apple Music. Apple believes by doing this process, the user would eventually give in and pay for an Apple Music Streaming subscription.

And the major record labels couldn’t care less. They will phase out CD’s and if mp3 downloads are phased out, the only mp3’s pirates can download are the web rips of YouTube songs. Which if you read the above, the labels are really pushing hard to tear down as well. All of this means the labels get back control of the distribution channel that Napster took away.

They have hedged their bets with every digital musical offering, taking decent percentage stakes in each of them, so when they get sold or go public, the labels stand to gain billions. Add to that the millions earned from licensing the songs that they hold copyrights for and you get to see how much money is going to the record labels and not the artists.

But hey, YouTube and Spotify is to blame.

Bandcamp has posted a counter argument to Apples “iTunes problem”.

  • Bandcamp grew by 35% last year.
  • Fans pay artists $4.3 million dollars every month using the site, and they buy about 25,000 records a day.
  • Nearly 6 million fans have bought music through Bandcamp.
  • Digital album sales on Bandcamp grew 14% in 2015 while dropping 3% industry-wide.
  • Track sales grew 11% while dropping 13% industry-wide.
  • Vinyl was up 40%.
  • Cassettes 49%…
  • Even CD sales grew 10% (down 11% industry-wide).

Bandcamp is not just a download store. When a user buys music on Bandcamp, they also get instant, unlimited streaming of that music via Bandcamp’s free apps as well as an optional, high-quality download.

In the past I have always mentioned that fans come in different ways and consume music in different ways and it looks like Bandcamp is positioned to capitalise on that.

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A to Z of Making It, Copyright, Derivative Works, Influenced, Music, My Stories, Piracy, Stupidity

Plagiarism

“There was really just one song ever written and that was by Adam and Eve. We just do variations”

Keith Richards as he was inducted into the Songwriters Hall of Fame in New York in 1993.

That my friends is music in a nutshell. All forms of art is inspired by the past. And then corporations came looking to profit from art and they lobbied the governments of the time to start writing laws. These laws would get enhanced until it got to a stage where the laws only benefit the corporation that controls/holds the copyright of the artist.

The word plagiarism in music is a dirty word.

If you look at a dictionary like the MERRIAM-WEBSTER ONLINE DICTIONARY, plagiarise means;

  • to steal and pass off (the ideas or words of another) as one’s own – Isn’t this what Sharon Osbourne did in Ozzy’s name for “Bark At The Moon”. Bob Daisley and Jake E. Lee wrote the album and Sharon had Ozzy listed as the sole songwriter.
  • to use (another’s production) without crediting the source – Isn’t this what Metallica did with “Enter Sandman” and “Welcome Home”. Kingdom Come did it. Every British Rock Invasion did it with the Blues of the 30’s and 40’s.
  • to commit literary theft – Isn’t this is what Robert Plant did with some of his Led Zeppelin lyrics.
  • to present as new and original an idea or product derived from an existing source – Isn’t this is the whole history of music. There is a pretty good chance that latest album of your favourite artist was influenced in sound and feel by songs of the past.

In music, if you play the notes A, B, C right after each other, you are technically playing the first three notes of a musical scale. And there is a 100% chance that those same three notes will appear in someone else’s song or have already appeared in a song written in the past.

So should we credit the person that came up with the Aeolian scale thousands of years ago for those three notes?

But if I was writing an essay I am required to credit anything that is the same as something that came before.

But what about the millions of songs that have A, B, C in a lead break or in a vocal melody or in a riff?

See how silly it gets when you start to use a scholarly term like plagiarism in music. Based on it’s dictionary meaning, then plagiarism has been around in music since the dawn of time.

But plagiarism is relevant these days because our culture believes it owns everything. We believe our ideas and words and stories are so original, we worry that others will “steal” them from us in some way and make millions of dollars from them, while we make nothing.

The fact that other people in the world are thinking the same ideas or writing similar words or living a life similar to ours, doesn’t even come into the equation.

And while plagiarism does exist in academic/literature circles, it really doesn’t exist in music. Because music is a sum of what came before it. If certain songs sound too similar, then that is copyright infringement and it exists in music.

That is what Vanilla Ice did when he lifted the bass line from “Under Pressure” and called it “Ice, Ice Baby”.

But when I hear Five Finger Death Punch lift the vocal melody from “The Ultimate Sin” and re-use it for two lines in an eight line verse in “Lift Me Up”, I call that “influenced by music that came before to create something new.” In other words, it is a derivative work.

But with so much money in music, especially around hit songs, the lines of inspiration have been reclassified as theft/plagiarism. Copyright infringement is now all about censorship and piracy.

And what you have is a jury of non-music experts setting precedents that blur the lines even more. And you have heirs of artists suing to protect their pension incomes, when the songs their deceased parent or grandparent wrote, should be in the PUBLIC DOMAIN as Copyright intended them to be.

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A to Z of Making It, Music, My Stories, Stupidity, Treating Fans Like Shit

Albums

Is the album format really over?

The old way of spending half a year recording an album, then going on a marketing/promotion tour before its release, so you could have massive first week sales just doesn’t work anymore.

Protest The Hero were in my face for six months, with their “Pacific Myth” Subscription via Bandcamp. One song was released each month. It was brilliant. We (the fans) focused on each song for a month. We talked about each song and then when the conversation was over, we got hit with another one.

On top of that, we also got a video each month that covered the “Volition” fan funded album cycle. Further to that, we got drum through videos, food cooking videos and guitar tabs for the songs.

The band should keep at it. Not stop. Release a jam cover song here and there, write a stock standard metal song in the vein of Metallica’s “Black” album, put some demo’s out there of a work in progress, release a live recording and so forth. The band could be doing all of the above, while they now promote the vinyl/EP release of “Pacific Myth”.

Which brings me to the album.

I am really forming the view that the album is purely for the record label. It’s the only way the labels know, how to get an artist to sign away their copyrights to them, so the label could reap the benefits for hundreds of years after. In other words its a pure cash grab for the label.

The new way is to be making new music constantly and releasing it. But it wont happen because there is always a view that each release needs to be monetized to maximum.

But for an artist, how does the album cycle work.

They will release the album. It might even chart. A month later no one apart from the hard-core fans care about it. We move on. And that year the artist spent refining those twelve tracks, only got them four weeks’ worth of attention.

So what now.

They might go on tour and the album might come back into the conversation.

Is anyone talking about the new album from Three Doors Down, four weeks after it was released?

The answer is NO.

But people are still talking about Five Finger Death Punch. “Got Your Six” is still selling units and it’s getting streamed. “Dystopia” from Megadeth is still in the conversation, four months after it was released. “Immortalized” from Disturbed is still selling on the back of “The Sound Of Silence”.

For some bands, the album works and for others it doesn’t.

But, what is clear, is the game has changed.

Artists need to be making music constantly. Artists are musician’s first, business people next.

So what is the purpose of the album?

The album is for the hard-core fans. If an artist doesn’t have a track that converts people, they will need to go back and keep on writing. Because for an artist to survive, they must always be gaining new fans while they keep their existing fans.

And the MTV world of global superstars is gone. Over.

No one dominates like the times of old. Chaos is the world we have right now. Previously magazines like Hit Parader, Circus, RIP, Metal Edge, Faces would tell us what was important. Then those magazines sold their pages to PR companies controlled by the labels and the fans ignored them.

Now we are overwhelmed with content and there is no worldwide ranking to tell us what to tune in or out off. Hell, I don’t even know when new music is coming out from my favourite artists, until it hits my Spotify new releases. And that’s not always on release date. Tremonti is a perfect example. The new album “Dust” has been out since April 29, however it is being withheld from Spotify.

Why?

I pay my monthly fee and for some reason, I’m being punished for it by the artists I’m trying to support. Talk about treating fans like shit.

But YouTube who pays much less has fan uploads of the album and pirate sites who pay nothing have a torrent up.

So chances of getting traction are slimmer. It’s a level playing field.

Good is no longer good enough, not if you want to get ahead.

Remember when Dokken broke up and we had Lynch Mob and Don Dokken albums. They were good and it’s debatable if they were great, because great is such a subjective word. But in the end, the albums of both bands had a lot of crap in them.

Which brings me to the question?

10 to 12 tracks packaged in an album every 2 years vs 4 songs in an EP every 3 months.

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity

Just Some Thoughts on Copyright, YouTube and Rock Music

Nikki Sixx and many others want Google to pay more for each YouTube stream so they could bring their payment rates up to the same standard of other streaming providers.

You notice how the people who are now speaking out against YouTube, are the ones who control the rights to their music. It’s because they know exactly what payments they are getting compared to other streaming services. The rest of the artists are clueless and at the whim of the record label creative accounting machine.

In case you were not aware, both Motley Crue and Metallica own their copyrights. Peter Mensch on behalf of Metallica spoke out about YouTube and called it the devil. Nikki Sixx is now calling out YouTube on payment rates.

Anthrax on the other hand are clueless. They kept their new album off Spotify for a few weeks, but it was all over YouTube via fan uploads. As a band, you cannot control what your fans do with your music and how they choose to share it but what you can control is how you release it. Anthrax can’t have the release cycle the way they want it to be (pre-Napster), much the same way any business that has customers, can’t run their business the way they did back in the past. Look at Apple as a perfect example of a business trying to operate like it did when Steve Jobs was alive, while Amazon, Facebook and Google have moved on and surpassed Apple as a leader.

Because the customers are king and they decide what is of value and what isn’t.

Imagine Prince’s post death stats if his music was actually available to be streamed on Spotify. In case you were not aware, every news outlet reported how his sales increased post death. It’s fantastic that his sales have gone through the roof again, as it will benefit his current management team/label. Not him.

And trust me when I say this, the people that will end up controlling Prince’s music will orchestrate a rich licensing deal for his music to be on streaming services. Because it’s all about the greed. Then the lawsuits would come against any artist who has a song that might feel and sound like a Prince song.

If people want to respect Copyright again, then all of Prince’s songs and his catalog of unreleased songs should be part of the Public Domain.

So which way do artists want.

Do they want strong Copyright enforcement forever and a day which leads to censorship and Corporate monopolies and billions of dollars in the hands of executives who created no art and fly in their own private jets, while the actual artists are paid pennies and fly economy?

Do they want the Tidal exclusives and making copyright infringement/piracy relevant again in the process?

Do they want their fans to purchase their music only, have big first week sales and to make copyright infringement/piracy relevant again in the process?

Do they want to make it as easy as possible for fans to access their music forever in any format the fan desires and as easily as possible?

Because in music there is a lot of value in recorded music, regardless if it’s streaming or mp3 purchases or actual vinyl/CD sales.

If you want to look at the value of recorded music and how you can make money when legal alternatives are better than the pirated alternatives, look no further than China. As a music market based on recorded sales, China, had no transactional recorded music business. Piracy was huge. However it is now bringing in some serious dollars. The difference here is that the record labels have built partnerships with the techies and ISP’s, instead of litigating them to death in the courts with stupid troll like suits and take down notices.

They tried a paid model in 2012, it failed. They tried again and again, until they got it exactly right for the CUSTOMER to buy in. Now digital music revenues in China brings in millions of dollars which were not there before at all. This is a good thing, but again, how much of it is going back to the actual artists.

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A to Z of Making It, Derivative Works, Influenced, Music, My Stories, Unsung Heroes

Thrash Musics Three M’s. Metal, Metallica, Mustaine!!

According to “The Guardian”, Metallica is seen as a band that revolutionized the metal genre. According to “The Rolling Stone”, Metallica are kings at everything they do.

Metallica for me was an extreme act when I got into them by the mid Eighties. Extreme in the sense that their style was so departed from the “metal” music I knew, which at that time consisted off bands like Motley Crue, Iron Maiden, Judas Priest, Ratt, Bon Jovi, Cinderella, Twisted Sister and Quiet Riot. When i first heard the opening riff of “Fight Fire with Fire” I felt like me head got chopped off with a chainsaw. It was brutal. By the time “Ride The Lightning” started with its harmony guitars I was ready to snap my desk in half.

So based on the bands I was listening too, Metallica was pretty extreme. Megadeth even more so. Slayer even more and more so. After that, my tastes became elective and depending on my moods, certain styles would win over the other. In the end, as long as it had distorted guitars, I was into it.

Anyway, there was a story doing the rounds a few weeks ago about how Scott Ian believes that Dave Mustaine is the godfather of thrash music or something along those lines.

And to be honest, I don’t agree with anything Mr Ian says about the internet and piracy, but for this, he is not far off the mark.

All you need to do is hear the songs written on the debut “Kill Em All” album and you will hear that the Dave Mustaine led compositions (“Mechanix/The Four Horseman”, “Jump In The Fire”, “Phantom Lord” and “Metal Militia”) had a certain technical and progressive edge to them.  Especially “Metal Militia” which for a young band full of energy, booze and in Mustaine’s case “drugs” it was a surprise to hear a young act attempt a song with time and tempo changes.

And “Metal Militia” is the style that Metallica went with, up until the Justice album. Technical, progressive thrash metal.

Actually going back even further, you need to look at the songs Hetfield and Ulrich had written prior to Mustaine joining Metallica. “Hit The Lights” was not really thrash metal and more a take on the NWOBHM and a chugging riff that was ripped off from “Detroit Rock City”.

But what about Jeff Hanneman (RIP). To me, the songs he wrote for Slayer are songs that pushed the boundaries of the genre. Thrash metal also had socially relevant lyrics over a bed of chainsaw of guitars and fast drumming. The disenfranchised youth of the blue-collar workers understood this message and suburbia was awash with rebellion and revolutionary ideals.

So even though Metallica (the band) are seen as the leaders of the movement, I think it’s a safe bet to say that Mustaine played a pivotal role in shaping the Metallica style. In turn, they took a lot of the noise happening around them and turned it into a career.

But the term thrash proved to be a barrier to commercial success and by the mid 90’s, the Eighties fans of the thrash bands screamed sell outs as they believed their heroes had abandoned the movement. But as Dylan sings in his songs, you need to keep on rolling, keep on changing and keep on exploring.

We all know what the “Black” album did, however Testament followed suit with “The Ritual”, Megadeth with “Countdown To Extinction”, Anthrax were already experimenting with their sound, moving to a more traditional sound with “Persistence Of Time” and a more modern groove sound with “Sound Of White Noise”. Meanwhile, Slayer delivered a typical Slayer album with “Divine Intervention”. Thrash had re-invented itself as a commercial force.

To say that one band revolutionized a genre is like saying one man invented all of Apple’s products, which we all know is not true. All cultural movements are products of many events coming together but in metal and thrash metal circles, it’s one band that is getting all of the accolades because of their commercial success. And history is written by the winners.

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A to Z of Making It, Music, My Stories, Piracy, Stupidity

All Things Music And Metal

The RIAA record label industry body a few weeks made an announcement about how are losing billions of dollars because of streaming and that Vinyl sales generate more revenue. The announcement then led to headlines across all of the news outlets.

The New York Post had the headline “Artists make more off vinyl sales than streaming services”.

Billboard had the headline “Vinyl Sales Made More Than YouTube, Spotify and Soundcloud Ads Combined”.

The Australian Financial Review had the headline “Some artists blame music streamers for shrinking the business”.

Fortune magazine had the headline “Record Industry Continues its War on Free Music”.

Mashable had the headline “Music streaming is getting bigger and bigger, but artist revenue isn’t keeping up”.

It’s safe to say that the RIAA got what they wanted with their report.

“This is why we, and so many of our music community brethren, feel that some technology giants have been enriching themselves at the expense of the people who actually create the music.”
Cary Sherman, Chairman & CEO of the RIAA.

“Last year, 17 million vinyl albums, a legacy format enjoying a bit of a resurgence, generated more revenues than billions and billions of on-demand free streams: $416 million compared to $385 million for on-demand free streams.”
Cary Sherman, Chairman & CEO of the RIAA.

 

This is the RIAA being as dishonest as you can get.

They are basically comparing gross retail vinyl sales against the net streaming revenue amount earned. In truth the net vinyl revenue is a lot lower than the gross $416 million quoted. And the $385 streaming revenue was $0 before 2011 due to copyright infringement/piracy.

As an article at Fortune.com states;

“Sherman is saying that because ad-supported services—or in fact, any alternative music-distribution method—don’t pay as much as some other music services, they must be flawed and/or stealing from musicians and record labels. In other words, the music industry’s largest negotiating body assumes that any new distribution method or infrastructure for delivering music to consumers must by default generate as much revenue as the industry used to get from records or CDs. And if it doesn’t, that means there is a structural error in the business that the RIAA needs to fix.”

And streaming companies like Spotify have a battle being profitable.

Remember that the streaming services pay the record labels a licence fee to have the music the record labels hold copyrights too on the service. These monies are never passed onto the artist. Hell, Spotify doesn’t even have long-term license contracts with Universal and Warner Music. These labels are cashing in on licensing deals on a month to month basis.

Then based on listens, the streaming services pay 70% of their streaming revenue to the record labels and publishers and based on the contracts the artists and songwriters have with their labels/publisher, these monies are paid back to the creators in cents. Meanwhile, the record labels are rolling in billions of dollars from streaming.

Maybe that’s why Spotify needed to get a billion dollars from investors.

The money will be needed for further expansions, acquisitions of tech companies and other investments. In my opinion, for Spotify to survive long-term they need to get into the record label business themselves sort of like how Netflix is creating its own content and using that content to sell their service. That is why HBO went from licensing movies from the studios (which wasn’t profitable) to creating their own content. And now look at the company.

There is no way around it for Spotify. They are under increasing pressure to remove their free tier and the latest research from the RIAA (mentioned above) is being used as evidence to build a case against ad-supported free music.

And poor old Google is always the punching bag when it comes to the RIAA.

If Google isn’t taking flak for not censoring the internet based on what the RIAA or the MPAA see as wrong, then their YouTube service is attacked for not paying enough.

So what we have is a coalition of artists and music groups asking for the lawmakers to write new laws to support their business models. Just think of it as another Lars Ulrich/RIAA vs Napster battle. And how did that turn out.

As the article at Techtimes states every law is open to abuse and while the DMCA was never intended for censorship, it is being used exactly as that:

“Over the past few years, however, the DMCA has been a cause of controversy. On one end, holders of rights to content are saying that the law does not do enough to protect content creators, while on the other end, there are warnings of abuse and censorship if the law is further tightened.”

And speaking of Lars Ulrich, in case you have lived under a rock, “Master of Puppets” from Metallica has been added to the National Recording Registry in the US as a cultural, artistic or historical significant recording.

Basically anyone can nominate a recording to be considered via sending an email to recregistry@loc.gov.

Once the nomination is sent, the lobbying starts.

Don’t get me wrong, “Master of Puppets” is a great album (although I do prefer “Ride The Lightning”), but is it really a defining cultural, artistic or historical significant recording. Although Metallica is seen as leaders of the thrash metal movement, the truth of the matter is that the movement is much bigger than one band.

I would even say that the “Metal Massacre” compilation that featured Metallica (spelt incorrectly as Mettallica mind you) is more culturally significant than “Master of Puppets”. But hey, Brian Slagel, founder of Metal Blade Records, is nowhere near as important as the biggest band. Because all history is written by the winners, the ones that have the most money.

And for Metallica albums, you cannot escape the “Black” album.

That one album killed off glam rock/metal, introduced a new heaviness to the mainstream that opened the door for bands like Korn, NIN, Disturbed, Godsmack and many others to exploit in the Nineties to great success.

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A to Z of Making It, Music, My Stories

Where Should An Artist Be?

Megadeth’s “Dystopia” has 1,529,342 streams on Spotify. On YouTube, the audio clip has 1 million views and the video clip has 722K.

“Symphony Of Destruction” has 14,728,297 streams on Spotify. On YouTube there are a few fan created uploads that have around 4 million views, proving, once again, that fan uploads are good for the artist. They get paid from these videos as well. And the cumulative number on YouTube is close to the streams on Spotify, but it’s fragmented and quality varies.

“Hate By Design” from Killswitch Engage has 1,375,919 streams on Spotify. On YouTube 1,386,177 views.

Meanwhile, “My Curse” uploaded back in November 2006 has 14,730,324 views on YouTube and on Spotify it has 21,940,706 streams. Remember that Spotify launched in the US in July 2011 and it was first launched in September 2008. So on a service that has been operating for a shorter period and even shorter in the main US music market, it has racked up more streams.

This is telling me that once the promotion marketing run of a new song for Killswitch is over, the fans of the band gravitate to Spotify to consume their catalogue.

Now let’s go to Dream Theater’s “The Gift Of Music”. It’s got 938,792 streams on Spotify. On YouTube, the Official Video clip has 595,906 views and the Official Audio clip has 1,249,834 views.

However, an older song like “Pull Me Under” has 5,543,276 streams on Spotify and on YouTube, the official video has 4,193,933 views, the “Live At Luna Park” has 2,449,343 views and a fan upload has 1,591,017 views.

Dream Theater is a band with a small but highly profitable hard-core fan base that purchase the music of the band in CD, Vinyl or MP3 format. So the streaming stats of Dream Theater would always be lower than others because of that ownership perspective.

Bullet For My Valentine new single, “You Want A Battle” has 8,698,284 streams on Spotify and an older song like “Your Betrayel” has 21,322,709 streams on Spotify.

Meanwhile on YouTube, “You Want A Battle” has 4,166,841 views on the VEVO video clip and 1,009,159 views on the VEVO audio clip. “Your Betrayal” on the other hand has 30,619,555 views on the VEVO video clip.

Trivium’s new single “Until The World Goes Cold” has 5,249,262 streams on Spotify and the title track of the album has 3,055,965 streams. Meanwhile on YouTube, “Until The World Goes Cold” has 4,311,064 views on the VEVO video clip and “Silence In The Snow: has 3,533,303 views on the VEVO video clip.

Five Finger Death Punch’s new single “Wash It All Away” has 8,796,100 streams on Spotify. The lead off single from the new album “Jekyll and Hyde” has 19,147,912 streams and an older song like “Far From Home” has 24,575,975 streams.

Meanwhile on YouTube, “Wash It All Away” has 10,711,212 views on the VEVO video, “Jekyll and Hyde” has 17,718,384 views on the VEVO video and “Far From Home” doesn’t even rate a mention apart from some fan uploaded clips.

It just goes to show the artist and their label how the fans can take a song and make it as big as a single. All by listening.

One track that is killing it on YouTube is the clip to “The Wrong Side Of Heaven” which has 66,552,910 views.

Shinedown’s “Cut The Cord” has 9,251,338 streams on Spotify and their big hit “Second Chance” has 32,160,803 streams. Meanwhile on YouTube, “Second Chance” has 12,967,621 views on the video clip and “Cut The Cord” has 13,346,588 views.

So…

For an artist, you have no idea how your fans like to listen to music. You might want them to purchase a CD, but the truth is, each fan is different and you need to cater for it. The beauty of Spotify and YouTube is that songs that are not singles become as big as singles based on the listening patterns of the fans. Artists should take note of what the fans like.

And metal and rock fans are still loyal enough to purchase music when they like it but the days of purchasing blindly are over. I’ve streamed the new Killswitch Engage album to death. Eventually I will purchase it to add to my collection. but there is a higher chance that I would purchase a concert ticket first before I purchase the album. That’s just the way it is.

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A to Z of Making It, Music, My Stories, Unsung Heroes

Michael Schenker

The Eighties was very different from today. All the energy came from MTV. Once MTV broke you to the masses, radio then took over and promoted you. The labels priority shifted. A&R and allowing an artist to build a fan base was gone. In its place came the search for that elusive hit.

We all knew who Michael Schenker was from his time in UFO and Scorpions, but none of us could name his MSG tunes correctly.

Because we didn’t own the albums. He wasn’t on MTV and there was no Spotify, no YouTube, no BitTorrent, no internet where we could go and look up his MSG output. Radio in Australia never played MSG. So basically if you didn’t own his albums or know someone who did, it’s like he didn’t even exist. But he was all over the guitar magazines. That is how I came across him.

Was his coverage based on his past glories with UFO more than his MSG career. Or was it due to the emergence of shredders in the Eighties who credited Michael Schenker as an influence.

The first album came out in 1980 and it stiffs in the major U.S market. Japan is another story for Schenker where his popularity has remained high.

The second album came out in 1981 and it did nothing as well. Something had to change. Someone had to be blamed. So original singer Gary Barden was fired in 1982. Graham Bonnet fresh from his stint in Rainbow was hired. Album number 3 came out the same year (along with the Live at The Budokan album) and again, it did nothing. Bonnet was fired and Barden was back in for the tour. Album number 4 came out in 1983 and a live album followed in 1984. Again nothing. Barden departed again.

So Michael Schenker changed direction. He pushed aside his unique fusion of blues/rock combined with European classical music that morphed into Euro Metal and embraced the commercial hard rock sound that MTV was promoting. “Perfect Timing” was released in 1987 by the McAuley Schenker Group. It was three years in development and it cost a lot of money. Andy Johns (an expensive producer) was on hand to produce. That appointment cost money. Even more money was spent on the marketing, the MTV video clips and the glammed up look.

And suddenly Michael Schenker wasn’t what he was presented as originally. Rather than the blues rock euro metal slinger, he was just another faceless guitarist playing mediocre riffs and solos to suit a video format all in the search of that crossover hit, that one song that could turn a mediocre album into a Platinum seller. After three albums, Schenker and McAuley parted company.

And when Michael Schenker returned to who he was, his own style, very few people noticed. There was enough interested to keep him on the road, but not enough to bring him back to prominence.

Schenker is a musician, unlike so many of today’s stars. He really could play the guitar, he did have roots and he did have a style. He inspired a whole school of 80’s guitarists. And like the classic bluesmen who preceded him, Schenker had his ups and downs. But he stuck with it. He delivered for those who cared. Even though he is too often overlooked, he is still working.

The truth is every career is unique and Michael Schenker is a product of the records era. A soldier in the rock and roll army when only the best and the brightest were signed up.

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A to Z of Making It, Music, Unsung Heroes

Stevie Wright

“I’m self-destructive if left to my own devices.”
STEVIE WRIGHT

Stevie Wright passed away on December 27, 2015. He’s not as big as David Bowie, or legendary like Lemmy or a pop culture icon like Glenn Frey. But he is important to Australia and the music scene within Australia.

And he his life is one of those stories you need to tell.

Stevie was born in England and came to Australia when he was nine. He became the lead singer in a band called “The Easybeats” in 1964. The band had George Young (another migrant to Australia from Scotland, who is also the older brother of Malcolm and Angus Young) on guitar and Harry Vanda (another migrant to Australia from Holland) also on guitar.

The Easybeats were signed to Albert Music. Anyone who is Australian is aware of Albert’s contribution to finding the “Australian sound” in the Sixties and in the Seventies. The Easybeats were the first big act from Alberts paving the way for other artists like Billy Thorpe, AC/DC, Rose Tattoo, The Angels and The Choirboys.

“She’s So Fine” was an early hit for “The Easybeats” from the first album “Easy” released in 1965. Stevie Wright co-write it with George Young.

The intro riff from George Young grabs you straight away. It’s just a few chords (that Nikki Sixx used for “Kick Start My Heart” in the verses), but the break in between the chrods for the singing is genius. That is what AC/DC built their career on.

“Sorry” is another riff heavy song for the era. The beauty of the Australian sound is an amalgamation of US Pop and Rock Music, US Delta Blues and UK Rock, Blues and Pop. “Funny Feelin’” and “You Said That” fall into the amalgamation of US and UK sounds.

When The Easybeats first went to the UK, their label United Artists told the guys that they will not be releasing any of the early songs as they didn’t feel that the lyrics were good enough. All of those lyrics were written by Stevie Wright and from that point on, he never wrote another lyric for The Easybeats.

And of course, the big international song from The Easybeats, is “Friday on My Mind” written by Vanda And Young. Everyone knows it, and a lot of artists have covered it. Gary Moore even had a hit with it in the Eighties. It was actually Gary Moore’s version that made me do some research into the song. Bon Scott admitted in the late Seventies that “The Easybeats” were the last rock band that he liked and that AC/DC is taking over where they left off.

But it’s hard to follow-up a hit song and by 1969, The Easybeats had broken up. Vanda and Young returned to England and started their song writing/production career in an attempt to pay off the debts they had accumulated in the UK during the last two years of The Easybeats existence. Stevie stayed in Australia and tried to form other bands, but it didn’t work. He had to start over again, but he wanted the adulation he had with The Easybeats. By 1971, Wright found himself without a job, a home or any real inspiration.

Fast forward to 1972, Stevie Wright is cast in the Australian stage production of Jesus Christ Superstar and introduced to more rock and roll excesses, this time, heroin. Drugs were the norm. A lot of bios I have read mentioned that most musicians turned to drugs because they just didn’t know how to deal with fame. They’d go on stage, play to the audience, experience the high and then they had the endless travel and the comedown from the gig. Drugs and the party lifestyle filled in the gaps between shows.

“It was fabulous piano playing that was out of this world. And I couldn’t believe it. And I said, ‘What’s with him?’ And somebody said (whispering) ‘He’s on heroin’. So that’s it, I got into it and it made me violently ill. My illness lasted for nearly three days. And I still got up and thought ‘I’ll have another go at this’, you know, ‘I’ll win, I’ll beat it’. And by the time I’d beaten it, it had me.”
STEVIE WRIGHT

It was “Superstar” that re-established Stevie Wright in the eyes of the public. Fast forward towards the end of 1973 and Wright was signed with Albert Productions. Ted Albert invited Wright to listen to some songs and the Harry Vanda and George Young penned “ Hard Road” that told the story of a teenager leaving home to follow his dream of being a rock and roll star stood out immediately.

In April 1974, he released his debut solo LP, “Hard Road”, which featured the Harry Vanda and George Young 11 minute penned single “Evie (Parts 1, 2 & 3)”. The song became a hit. And what a song it is.

The three-part movement covers so many different musical styles, it became impossible to not like. Part 1 is all Blues/Rock. Part 2 is ballad folk rock. Part 3 is Soul/Funk/R&B. Brilliant.

Lyrically, the three parts tell the following story;

Part 1: Evie (Let Your Hair Hang Down) captures the initial courting phase of a relationship
Part 2: Evie: describing a wonderful life together
Part 3: Evie (I’m Losing You): the emotional loss during childbirth

No one forecasted or predicted the response “Evie” got. It remained at number 1 in the charts for half a year.

But the album did have some other nasty rock cuts and “Hard Road” is one such song that deserves some attention. If you want to compare it to something, it is basically an AC/DC song that AC/DC didn’t write. The song also features Malcolm Young on guitar.

Well my Mum and Pop they told me boy you know you’re just a fool yes they did.
When I told them I was leaving home and I was leaving school, yes I was.
So in a couple of hours I found myself heading’ down a south-bound road.
With everything I own upon my back, I carry such a heavy load.

Ooow, well it’s a hard, long road that I travel.
Yeah, it’s a hard, hard road that I travel.

Kids today don’t understand that once upon a time in order to pursue your rock and roll dreams you needed to pack up and leave the comfort of your home.

“Movin’ On Up” and “Commando Line” are both written by Stevie Wright and even though the songs pale compared to “Evie”, they are important as it showed that Stevie Wright can still write songs.

The personnel on the album is a supergroup of musicians. Stevie Wright (The Easybeats) is on vocals, George Young (The Easybeats) is on bass, Harry Vanda (The Easybeats) and Malcolm Young (AC/DC) are on guitar, John Proud (contributed uncredited drums to AC/DC’s “High Voltage” album) is on drums and Warren Morgan (Chain, Sherbet, Billy Thorpe, etc) is on piano. And you can hear the power that this supergroup produces on the recording.

But the star of the album was and still is, the full 11 minutes of “Evie”.

Another Vanda & Young produced LP, “Black-eyed Bruiser”, followed in 1975, but it failed to do anything, which is a shame because “Black-Eyed Bruiser” is one helluva of a song. Of course it’s also written by Harry Vanda and George Young.

The riff to “Black-Eyed Bruiser” is a recycled version of “You Really Got Me” from The Kinks. Vocally, Stevie Wright is basically Bon Scott.

“You” is another classic song, in the vein of “Knockin On Heaven’s Door” with a big “Hey Jude” ending written by Vanda and Young. How can you not love the ending, when the female gospel choir takes over with “All I Want Is You”.

Atlantic Records in the U.S had a plan worked out to market Stevie Wright, but that monkey on Stevie’s back was not letting go. He overdosed and he made some attempts to get clean. A visit to Chelmsford Hospital would affect him forever. Chelmsford was notorious for a treatment known as deep sleep therapy, which led to the deaths of patients during treatment and many more killed themselves within a year after treatment. Stevie had fourteen electric shock treatments and his mental health suffered further. The psychiatrist, Harry Bailey, committed suicide when his therapy was exposed as a fraud.

There was the Concert of the Decade on the steps of the Sydney Opera House in 1979 and a reunion of The Easybeats in 1986. In between it was all craziness. Addictions merged with crazy people. There was a time when Stevie lived with an underworld drug lord/murderer. He became an alcoholic. He was caught by the police attempting a robbery. He had drug charges against him when he was caught. He was in a nursing home close to two years, stamped to never come out.

But he did get out, because that is what Stevie Wright does. He gets knocked down and he gets back up again. A tablet prescribed from a neurologist got him back to reality. It’s worth noting, there is no Stevie Wright story from the 80’s onwards without Fay Walker, the woman who stuck by him all the way to the end.

But there is no denying, that his Easybeats friends, Vanda and Young went on to become rock and roll royalty in Australia and honoured by the industry while Stevie’s fortunes, hit rock bottom. But without Stevie Wright, there would be no Easybeats and the Australian Rock Sound.

Rest in peace, your hard road has come to an end. And thanks for the memories and those emotive performances.

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A to Z of Making It, Music, My Stories

Lifers and Record Labels

Once upon a time, the record labels searched for talent. Known as the self-appointed gatekeepers of culture; if they believed you were good enough, they would sign you and market you. They would give you money to go away and write songs. Some of those songs would end up on album, some as b-sides, some would be given to other artists and some songs would just remain as demo’s.

What the labels failed to tell the artists, is that the label would own all of those songs and the money the artist received as an “advance” would need to be repaid back to the artist.

Today, the labels are a very different beast. All they want is something they can sell. And they do that by copying what is successful.

So what we have is a plethora of acts that all sound the same.

Sound familiar.

Of course it does. Go back to the Eighties.

In 1983, Motley Crue broke out and suddenly the labels signed bands that looked and sounded like Motley Crue.

Quiet Riot, Ratt, WASP, Kix, Krokus and Mamas Boys are a few bands that benefited from Motley Crue breaking out of the L.A Sunset Strip scene. The labels even made bands that didn’t look like Motley Crue, look like Motley Crue. Accept, Fastway, Helix, Saxon, Kiss, Tygers of Pan Tang and Dokken are a few bands that had a “look and feel change” to their wardrobes.

Then Bon Jovi breaks out towards the end of 1986 with “Slippery When Wet” and suddenly we have the labels signing bands that look and sound like Bon Jovi. Plus they also make bands that didn’t sound like Jovi, create albums that sound like Jovi. Kiss delivering “Crazy Nights” is a perfect example of a pre-existing band delivering a Bon Jovi sounding album.

Then two years later, Guns N Roses breaks out and suddenly we have the labels signing bands that look and sound like Guns N Roses. Roxx Gang, Skin N Bones, Bullet Boys, Plus they also make bands that didn’t sound like Guns N Roses, create albums that sounded similar.

Thrash metal as a moment broke out by 1985 and suddenly we had a plethora of labels signing bands to write thrash music. Then Metallica breaks out commercially with the Black album in 1991. This time the labels didn’t sign any new acts, but all of the trash bands on labels were asked to deliver albums that sounded like the Black album.

Then Nirvana breaks out and brings the sounds of Seattle to the masses. So what do the labels do? They drop nearly every hard rock/metal act and go and sign acts that play the Seattle sound. They even get existing bands to look like Seattle. I remember Megadeth wearing flannel shirts in 1994. Same deal for Motley Crue with Corabi on vocals. Metallica went even more Gothic/Surrealism/Industrial  like with their look in 1995.

See a trend happening here.

The labels didn’t give a shit about the artists. Once the artist stopped selling, the A&R reps stopped calling.

So what do we have in 2016?

It’s all about the money. The label is only interested if you can generate dollars, right off the bat because in the past, all of the money was in the recordings. But the artist also wants to be paid as soon as they put up a song or an album for release. What happened to the saying “It’s all about the music”?

Sure, money is important, but in reality (and between the Seventies and the late Nineties), only 1% of acts who crossed over, got paid some serious dough. The others got advances, which they had to pay back from sales. This in turn led to a lot of artists classed as unrecouped. And while in the past, the money was in the recordings, today the money is in the touring and all the rest that comes with it.

But the money tree is changing. There will be more money from recordings again as streaming gets more market share and revenue rises. The labels are making more money now than they’ve ever been.

While a lot has changed, one thing that hasn’t changed is that good records still sell and remain in the charts and in the public conversation for a long time. While in the past, MTV made bands into Platinum stars and built their careers overnight, today’s quest for stardom is more in line with that of the Seventies era, which was run by rock bands.

And what did the rock bands do?

They wrote music, played shows from city to city. TV was irrelevant for success in the Seventies and it’s irrelevant again in 2016. The only time TV sold music was during the Eighties and Nineties when MTV led culture.

In the Seventies, you built up your career, from band to band, city to city, cover band to cover band and whatever else you could do that put you in front of a live audience. Today you build up a career online, from YouTube video to YouTube video, from Facebook post to Facebook post and whatever else you need to do to get your name in front of people.

We’re never going back to the past. To participate in the present, it’s all about earning and maintaining attention. Financial rewards come many years after, but you need to be around to capitalise on it, building that ongoing relationship with your audience.

Which means you need to be a lifer in music.

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