4 Years Ago (2017)
Streaming services were challenged.
Netflix had a debt problem. Spotify hadn’t turned a profit and neither had Pandora. Meanwhile, Soundcloud was for sale.
And they had expenses.
They had to pay for content either by creating their own for TV and Film providers, or by licensing content from the labels and movie studios.
The ISP’s then charge all the streaming providers a lot of money for them to use their fast channels without any buffering and then the ISP’s charge us to use the internet and access these streaming services.
But all of these streaming providers have the same issue every other service and artist has.
People can’t slow down their lives long enough to immerse themselves in their content at a rate they would like.
If Netflix has this problem, imagine every up and coming musician or established musician.
1983 was a revolutionary year and the year that metal and rock music became a commercial force and a massive influence on society. Along with the rise of MTV, culture changed dramatically.
Metal and rock music made governments introduce censorship stickers on new releases.
Preachers and TV evangelists became rich and famous when they condemned the art form and told their followers the devil is on the loose, only to be caught with their pants down in seedy motels.
Lawyers took artists to the civil courts because suddenly when records got played backwards people believe they found subliminal messages telling kids to kill themselves.
Band T-shirts had been around before, but nothing like the 80’s. A whole new billion dollar industry came about, because of the imagery. We wanted the T-shirts. It told the world we are a member of the club.
It was just unfortunate that the record labels abandoned these musicians for a newly created record label genre called Grunge.
8 Years Ago (2013)
It’s the music that makes “Learning To Live” from Dream Theater a classic.
“Learning To Live” was released in 1992 on the “Images and Words” album. The song is that good, that Dream Theater even rewrote it and called it “Breaking All Illusions” for the “A Dramatic Turn of Events” album in 2011.
I wrote about artists staying true to their artistic vision and doing what is valuable to them, using bands like Evergrey, Coheed and Cambria, Dream Theater, Digital Summer, Five Finger Death Punch and Protest The Hero as examples.
I compared 2011 and 2013 as it felt like déjà vu again.
In 2011, I was listening to “In Waves” from Trivium and “A Dramatic Turn of Events” from Dream Theater.
And in 2013, I was waiting for “Vengeance Falls” from Trivium and Dream Theater’s self titled album to drop.
We are living in the generation of kids born from 1997 onwards. A generation who consumes music and entertainment digitally. Their sense of community is all online. These kids weren’t alive when the Record Labels ruled the day, so they have no desire for that era, they are all about today and what lays beyond.
The music community has shifted to being a song centric community. We just don’t know it yet. The album format that used to make the most money for the record labels is almost a dead format. However artists still go back and release a collection of songs as an album.
But it’s what gets played over and over again and into the future that matters.
Music is a long road.
Let’s go back in time.
The band Bleak House have two highly-regarded releases out in the market and a loyal fan base. One of those releases is a single called “Rainbow Warrior”, that has a movable power chord verse riff that went from B to C to D over an E pedal tone which would go on to form the main riff in Metallica’s “Welcome Home (Sanitarium)”.
And Bleak House struggled to write new material and compete with the other acts releasing music consistently. Eventually they disappeared.
Any artist starting off you need to be creating and releasing. Forget about the 2 to 3 year gap between albums. That is the Record Label standard. It was never the artist standard.
And that’s another wrap for another week.