Released in March 2010, “No Guts. No Glory.” is album number 2 for Airbourne, the follow-up to their 2007 debut “Runnin’ Wild”. While the debut caught a lot of people by surprise, the follow up was anticipated. On the same day of its release, the “Iron Man 2” soundtrack hit the shelves, which is seen as an AC/DC “Greatest Hits”.

You can’t get too much Acca Rock.

The album cover forecasts what the album would sound like. There is a steel works, an out of control truck driven by Lemmy, alcohol, women, raising the flag at the Eureka Stockade, a twister, the band and an Explorer guitar raised high like a trophy by one of the band members.

Airbourne is Joel O’Keeffe on lead vocals and lead guitar, David Roads on rhythm guitar, Justin Street on bass and Ryan O’Keeffe on drums. Production is handled by Johnny K and mixing is done by Mike Fraser. All songs are written by Joel O’Keeffe and Ryan O’Keeffe.

The album was recorded in Chicago at Johnny K’s studio. The band even slept in the studio.

“Born to Kill”

The intro guitar lick is like an out of tune national anthem. Then the rock and roll power starts, to kick off a song about being in a rock and roll band, being loud and doing what you love.

“No Way But the Hard Way”

It feels like “Rock N Roll Aint Noise Pollution”.

The idea of the song originated when the guys in the band lived together in a house (like a band house), while on welfare payments and trying to get the band up and running, and noticed.

As told by the band members in the track by track breakdown of the album on YouTube, after the album was released they were touring in Canada. The vehicle they were in, skidded off the road. They were stuck in freezing conditions for 24 hours, waiting for help.

No way but the hard way indeed. It’s a very Bon Scott like title.

And the film clip has them taking their rage out on the record labels as they enter the office of one and smash it all to bits. As I read in one interview, the labels are big powerful monsters who get demos from thousands of bands so they could put it in a box and never respond. So it was an F.U to them.

“Blonde, Bad and Beautiful”

“For Those About To Rock” or “Powerage” gets a makeover into a “Blonde, Bad and Beautiful” wrecking ball woman with long legs and the moves to break a man.

“Raise the Flag”

An anthem. Airbourne hit the market at the right time, just when AC/DC’s album output was slowing down and they quickly became the next best thing.

So if you love rock and roll, raise the flag. That’s the simple message of the song.

And how good is the intro?

“Bottom of the Well”

The title is self-explanatory, from being in a crap situation to turning it around. This song is more Kiss than AC/DC.

“White Line Fever”

More Kix like but still sounding like it came from the Aussie Pubs. Lyrically, I guess it’s that time again when you’re feeling stressed out.

“It Ain’t Over Till It’s Over”

The fastest track on the album. Like “Let There Be Rock” just faster.

“Steel Town”

It was written for people from working class towns. Australia has a few “steel cities” so a lot of their fans here can relate.

“Chewin’ the Fat”

Read the lyrics. It sums up oral sex.

“Get Busy Livin'”

It feels like a Free cut at the beginning, but when the whole band kicks in, its AC/DC all the way.

“Armed and Dangerous”

The intro and verse riff rock.

From the words of the band members, just think of a hot chick walking past and you get a hard on, well you’re armed and dangerous. Enough said. Press play.

“Overdrive”

It’s about living hard and no sleep, having a good time and not caring about the next day. Easier said when you’re young.

“Back on the Bottle”

Another fast rocker, to close the album off, and a subject matter about getting on the piss.

I guess I’ll have one more glass of whatever then.

It charted well in Australia and New Zealand, and it also did good business in Austria, Finland, France, Germany, Greece, Sweden, Switzerland, UK and Canada. In the U.S it peaked at number 10 on the Billboard Hard Rock Charts as in some states they rocked and in other states they were unknown.

A shrewd business decision by the band and its management to license a lot of the songs from the album to various video games and movies, which brought in a different source of revenue, much higher than what the sales revenue would have generated.

“Born to Kill” is featured in the film “Jonah Hex”.

“Heads Are Gonna Roll” is featured in the video game “Madden NFL 10” and the official trailer.

“Raise the Flag” is featured in the video game “Twisted Metal”.

“Bottom of the Well” is featured in the video game “NHL 11”.

“Blonde, Bad and Beautiful” is featured in the trailer for the film “Bachelorette”.

“Back on the Bottle” is featured in The Good Guys episode “The Dim Knight”.

It’s not original in anyway and there is no great “hit” song to sell the album. But it’s a fun album, cool to listen to and in the words of Bon Scott, “Let There Be Rock” as the album has its foot on the accelerator pedal from the outset.

P.S.

Here is a little playlist that Joel O’Keefe told Guitar World readers in the July 2010 issue. I guess there are no surprises in the list.