Once upon a time, it used to cost a lot of money to record. Very few acts, got signed and even less acts got a chance to record and get distributed. In other words, getting inside the record label machine was hard, however if an act could penetrate, they could have a long career even if they never had a hit.
The label kept you in business and the label promoted you to get you fans. However the truth is, it was even harder to keep a record deal than getting a record deal. Especially if you didn’t sell. And even more so, once MTV came out and you didn’t sell.
Kiss was one of those bands who benefited from this business model. They relied on the label putting some money upfront for the recording of the album, for the film clips and for tour support.
Then Napster came, then torrents, the iTunes store and streaming and Gene and Paul just kept on shouting it loud to everyone about how there is no music business, while they toured non-stop and made money from the music business.
In the process they recorded two albums in this period. Yes, you read that right, since Napster came out, Kiss have put out only two albums, “Sonic Boom” and “Monster”. But for all of the complaing about streaming, the Kiss catalogue was on Spotify Australia. Then when I looked at the Kiss catalogue a few days ago to listen to the “Lick It Up” album, it was gone. Actually, Kiss took off half their catalogue from Spotify Australia.
Are they serious? Is their label serious?
Talk about a slap in the face to the fans who actually pay for a premium account. Didn’t they get the memo that distribution is king and Spotify is the medium. It’s like taking your records out of record shops. If people cannot get access, they will just move on to something else.
Yeah, I know you can get the “classic” songs or the “hit songs” on one of the many compilations still available on the service, however those compilations don’t contain the more obscure tracks which are my favourite. I have no issue bringing out the CD or the LP as I have most of the Kiss stuff on both formats, but that’s not the point in this day and age.
Even my cult favourite band, Evergrey are hit and miss on Spotify. You don’t know what part of their catalogue will remain on the medium with each passing year. I’m against it. I’m against bands withholding their music from a service I pay for.
We are in a new era, where it’s all about consumption. Funds are tight, but Google and Spotify is not the problem. The artists are getting squeezed by the consumer. The consumer either listens or doesn’t want to listen to your music.
Stupid misguided artists bitch about streaming but it’s saving the recording business. Revenues are moving upward. And for the labels, streaming is the best, because it means less costs.
For any artist thinking of withholding their music from a streaming service, don’t do it. Don’t hold back progress. Because if you look at the past, you will see people who said the internet would kill the incentive to make music. Wrong, there’s so much more music than ever before. People said streaming would kill the business. Wrong, revenues are up and not it’s seen as it’s saviour.
Think forward, not backwards.