So the Recording Industry in Australia is welcoming new anti-piracy legislation. High fives all around for site blocking laws. Add to those Recording Industry high fives, Movie industry high fives and any other legacy content owner.
The question I have is this;
- With site blocking now becoming law, what does the Recording Industry believe would happen to their businesses profits?
- Would people suddenly return to buying CD’s?
- Would people suddenly buy an expensive Foxtel subscription to watch ten episodes of “Game of Thrones”?
- Would people who normally don’t go to the movies, suddenly start going to the movies?
- Would people suddenly go out and buy books, or e-books?
Site blocking laws are designed to stop people from accessing websites that film, TV and music companies say are hosting their content without permission. Surely, our government officials would have looked at the U.K before deciding if site-blocking was the right way forward.
In the UK, The Pirate Bay has been blocked since 2012 however people have found ways to get around that block. Even though site blocking laws exist in the U.K, sales of music are still declining. However, if the industry puts more emphasis into their streaming business, then some different results could appear. Lucky for the U.K, they have a lot of popular artists right now and these artists are really pushing the streaming side of their music.
So in return the U.K have more people streaming more music than ever before. By 2019, streaming is expected to account for 49 per cent of music revenue in the U.K, compared to 22 per cent in 2014.
Digital music downloading (both legal and illegal) is a thing of the past. It’s history. Why would we want to pay for an mp3, when the history of music is at our fingertips with streaming and we, the fans, like it.
It’s easy and uncomplicated.
So since streaming is king, can someone tell me why we need the Entertainment Industries going to the courts to block websites based on their own evidence?
I think the catch-cry put out by the government is “the laws will protect the viability and success of creative industries while restricting the profitability of sites that facilitate piracy.”
Yep, Mr Government, as long as you and your financiers know what that means, it’s okay, we believe the shit you say.
I would be interested to see the model they used to show how the laws would protect the creative industries especially since Australia is a huge market for DVD and Blu-ray sales.
How can the entertainment industries explain the HUGE profits they get from DVD/Blu-ray sales in Australia?
Let’s use Game Of Thrones.
The TV show is hidden behind an expensive Pay-tv paywall in Australia. The actual subscriber numbers for that Pay-tv provider are lower than the sale numbers of the DVD/Blu-ray season releases.
Where did all of these extra fans come from?
The content owners need to be talking about lowering their licensing fees so that the monthly streaming plans are cheaper and that all content is available in the one place.
I have a Netflix subscription and a Spotify subscription.
The content industries should be pushing more people to these services. In return, the money pie will get bigger. It’s simply economics. These industries cannot pretend anymore that the old business models are coming back.
Let’s use Game of Thrones for another example.
If HBO wants to stamp out piracy, ensure that the show is available to everyone globally from the one HBO source.
Not from a reseller.
HBO makes, it, so they should sell it, to the people who want to watch it, when they want to watch it. I cannot for the life of me understand why people need to pay another company who paid HBO a fee to re-broadcast it. It’s a business model that is doomed.
Why do you think Netflix started to make their own TV shows?
Hell, why do you think HBO started their own TV shows? Remember, HBO was once a Home Box Office re-broadcaster.
Because re-broadcasting is not a viable business models. Same deal for music streaming services.
Expect Spotify to start to sign bands and really shake up the streaming world.