I love creativity. It could be a song, a story, a novel, a comic, a movie, a photograph, a TV show or even a website. We are overloaded with people creating something. Some of it is good, some of it is bad. However that is subjective to my tastes and interests. Stuff that I like, a lot of other people don’t like.
Due to the Internet, the entry barriers to promote creative works have diminished greatly. That is a good thing. Sometimes it takes years for the creative works to be discovered by an audience that appreciates it.
Check out Randy Blythe’s Instagram account. This dude, takes awesome photo’s and then adds a story to each photo that he takes. He personalises his creativity. You don’t have to be a fan of Lamb Of God, to appreciate the creative work of Randy Blythe. He doesn’t even advertise that he is the singer of Lamb Of God, all he has are the words, “In some band. I try and be a good man.” Make sure you check out his photos from Prague, during the court case.
Nikki Sixx is another, that is creating quite a few different creative outlets. Apart from Motley Crue, he also has Sixx A.M. On top of that, he is a book author, photographer, web show DJ and many more.
There are others, like Claudio Sanchez from Coheed and Cambria and Corey Taylor from Stone Sour, that released concept albums and are branching out into graphic novels, comics and movie deals. Robb Flynn from Machine Head is another that is building connections with his fans, by posting his Journals/Ramblings up once a week.
That is what it takes these days to make it. You need to be creative 24/7. You need to remain in the public eye. You need more than just one outlet. Selling music is a zero sum game. Having all your eggs in the one basket, is not good risk management. Spread out, diversify.
You need to connect with people. It could take years or it could take days, so be prepared to put in time. You probably will not be paid and any monies you are paid, would not be enough to support a family, but then again, all creative people create because they love it. It is an outlet to them. Somewhere through the years, this changed to people creating just to be paid, which is a shame. Look back at all the masters of history, from Beethoven to Bach to Dali and Monet. They created music and paintings, not to be paid in the millions, because they wanted too.
So don’t buy in to all of the piracy and copyright infringement bullshit, put forward by the entertainment industry’s lobby groups like the RIAA or MPAA or the labels/studios themselves. Creativity can bring back many financial gains, you just need to be prepared to put in the time.