From a streaming point of view, the basic rule of scale is to increase the subscribers, so more artists are sharing the pool of money. This increase of subscribers doesn’t require an increase in resources and there’s no extra effort needed.
And this might mean that each and every stream might be worth less per stream but the lump sum should be higher.
But streaming doesn’t have scale from one company alone.
Combined it might, once you add YouTube to the mix. But have you seen the numbers on YouTube of popular songs compared to their Spotify numbers. Their lower which might correlate that people have made the transition to Spotify streaming.
And entities becomes more valuable as more people use them. It’s a big reason why record labels became valuable, as we had to use them to get our fix of music.
But we don’t need to use the labels today. However streaming companies do need to use them, hence the reason why the streaming companies are the labels biggest client and the labels don’t care the rest, especially us fans.
And the labels profit even more from all the innovations that happen in streaming. But it’s the artists that make the connections with fans.
So are the streaming providers the real problem or the labels?