Tag Archives: 20/20

A to Z of Making It, Copyright, Music, My Stories

Decade Of Teachings

DONT SELL YOUR RIGHTS

The recording business thrived on getting artists to sells their rights to the labels in a shot at fame. And the label would keep the bulk of the sales/payments. So when sales started to decline and streaming started to rise, the artists who did not sell their rights or got their rights back, started to grin.

PAYMENTS

You will get paid as long as people keep listening. Or do what Dave Coverdale does with his anniversary editions.

MARKETING

It’s all about word of mouth. What the press promotes, does not crossover to public acceptance anymore.

TOURING

Artists who can play get an audience on the road once they have some streaming numbers on cities. So they build online and capitalize on the road.

ONCE

One offs are one offs. They never happen again to the same scale like Radiohead’s pay what you want model or Kickstarter fan funding to the tune of a millions or PSY’s “Gangnam Style” viral video or Guitar Hero consoles.

STREAMING

Promoters book you based on your streaming numbers. And in most cases, artists break on streaming services before radio and music news websites jump on the bandwagon.

SUPERSTARS

Everyone can play the modern game and if you look at peoples EOY lists for favorite releases, there is a lot of variance.

A lot of variation and each fan has an act which they see as superstars.

So the days of an artist crossing over into the conversation on all levels is done. Satisfy your core, who will sustain you.

RELATIONSHIPS

It’s between the artist and the fan, not the label or the promoter. If the artist doesn’t have that fan relationship, the labels and the promoter make nothing.

PLAYLISTS

Don’t waste time or money trying to get onto a playlist with the hope that you will be discovered. It doesn’t work and to make it work, costs time and money, which nobody wants to pay to fix because streaming services haven’t made any profits yet. And the record labels are just takers.

REPETITION

It hardly exists. Skimming and skipping tracks is the current emperor. But when we do get hooked then we listen forever.

NEW MUSIC

Create because you want to create. Don’t be like the artists who say “it’s not worth it, to write and release new music”.

Don’t put money first.

SAFETY NET

There isn’t one in music. Just because you spend time creating, it doesn’t mean you will be taken off financially.

SOCIAL MEDIA

Don’t waste too much time each day on promoting yourself there. Keep writing and releasing. 10 percent of your followers/fans on these accounts make up your fan base. The rest are not interested.

And use social media to your advantage.

There is no need to do a press tour and interviews with various websites. All you are doing is driving traffic to them who then use it to sell ads.

Drive traffic to you.

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A to Z of Making It, Music, My Stories

Persistence and the meaning of Making It

I just came back from a shopping experience with the wife and the kids.  You leave in the morning, happy, all together and as a family.  You come home, angry with each other, yelling at each other and wondering where did it all go wrong.

Does the above sound familiar to any bands out there?  How many rock stars have called the band they are in FAMILY?  Let me tell you.  That is complete B.S.  Bands are not families and never will be.

90% of the bands have one or two people working hard to get the band running.  In most cases, the songwriting is even done by the same one to two people.  All the organising comes from the same people.  For a while, this is cool, however it then comes to a point where it all explodes or implode’s (depending on which side of the line you are on).  Bands are dysfunctional.  Anyone that tells you differently is a liar.

The difference between a band/artist making it or not making it is persistence.  It could be the love of the music that keeps them going or it could be something else.

Now making it, to me has a different meaning to what others have it.  Making it is being able to live off your music/art.  It doesn’t mean that you are rich.  It doesn’t mean that you sell out arena’s.  It doesn’t mean that you are the mainstreams darling.  It means that you have found a niche, and that niche has found you, and you are in this ride together supporting each other.  You deliver music that the niche desires and the niche rewards you with the support that they desire.  You can make payments on loans and keep the lights on.

So if you are in a band (which to me, is a ridiculous idea if you are the main songwriter) and you expect to be famous like Bon Jovi.  Guess what, it aint going to happen.  The entry-level into music these days is zero.  The gatekeeper model of the past has lost its war with the internet.  Distribution was controlled by the Record Labels.  Not anymore.  Marketing before, was to over saturate the mainstream media outlets like radio, TV, magazines and newspapers with the hope that people will buy blind.  The majors still do this.  The Justin Timberlake 20/20 promotion is living proof, where I even saw his posters in a heavy metal section of a record shop.  Yeah, his album moved a million units in its first four weeks, however, will it have longevity, like Def Leppard’s Hysteria, Adele’s 21.

So what does this mean for you.  How do you get from Point A – starting out to Point Z – making it.

Persistence.  You can never reach Point Z if you quit.  You need to be on this road forever.  Once you are clear on that, you can start the journey.  The first part of the journey is building connections.  These connections are not built by promoting a song you have just released, or telling people you are writing this great song and you can’t wait for them to hear it.

Connections are built by life experiences.  Talk about a concert you went too and how did it make you feel.  Others that went to that concert could latch on.   Talk about your life experiences and pretty soon, hundreds of others will connect that have similar experiences.  That is the start.  Build on it.  Leave the music/art promoting out of it to begin with.

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