Category Archives: A to Z of Making It

A to Z of Making It, Music, My Stories

Free Will

Remember in “The Social Network”, the final scene, Zuckerberg is alone in his house, surrounded by darkness except from the light coming from his computer and he is still sending friend requests to his ex-girlfriend who told him she doesn’t want to see him or hear from him again because he is a sociopath. It sure seems a very social way to communicate with someone.

But he was a misfit in his circle. He didn’t fit in with those Winklevoss brothers (or whatever their surname is). And a lot of people identify with the misfits. It’s a big reason why rock music became a commercial force. Today, those metal and rock T-shirts are available everywhere as designer clothing, but once upon a time, they were patches earned from a lifestyle lived. Because it was all about the group. All of our different backgrounds didn’t matter when it came to the rock and roll show. We were one big group. Divided we lived, but united we stood.

Then we grew up, started to earn money, started to borrow money and suddenly we became part of the rat race. And no one forced us to enter the rat race. Hell, we even bought into it with loans and credit cards and once we were in, we tried to climb a greasy pole, believing if we worked hard enough, we would get to the top. And this pledge to dollars, changed the way we behaved around those who had it, because we believed they knew better.

How can you be free if you are living to please others in a reward and recognition vertical relationship?

I had a job, I had a girl
I had something going, mister, in this world
I got laid off down at the lumber yard
Our love went bad, times got hard
Downbound Train by Bruce Springsteen

You might live in a country that is a democracy, however as long as you are living to please others and to build other people’s dreams then you are not free. Without realising it, your whole life is tied to a job.

Sentenced to work a dead end 9 to 5
Trapped in a dingy corporate cubicle hell
Then go to work in the darkness on the midnight shift
Any chance you get, selling gas at the corner Shell
Dance In The Rain by Megadeth

Everyone has a story and the less you have in possessions and dollars, the more you have struggled, the better the story is. So the story of this generation should be about standing up against injustice. When pushed to the wall, how do you react?

In Australia, our Liberal Government vetoed any Royal Commission into the banking sector for years. They protected their friends and sponsors. Hell, the current Liberal leader and Australian PM is from the banking sector. And now that we have the Royal Commission, the banking sector is being exposed for the thieves they really are. But it’s in the news today and forgotten tomorrow. Longevity is a problem in today’s society. Nothing has staying power. People are outraged at the banking industry but by next week, it’s in the rear view.

And the facts are trying to be covered up with misdirection from the government and the rich. Well the people are not taking it anymore. Because we have the right to choose our paths. Our privacy and freedoms we will not lose. Our ancestors went to war in foreign lands, well now the war is right here at home.

Something doesn’t read right, something smells.

A culture made of cover-ups
Will leprosy touch their flesh?
For backroom meetings and rendezvous
The vultures have come home to nest
The Threat Is Real from Megadeth

It sure reads like the banking system to me. People are “resigning” or “stepping down” from their positions. It’s funny how the newspapers don’t have the guts to say, “fired” or “pushed to leave”. It’s because the news outlets chiefs are all friends with the banking sector chiefs. And if Australia’s banking system is this bad, I am sure the other banking systems around the world are in the same state.

Life is a process, with ups and downs. We fall in and out of love. We make money, lose money. We have children, watch them grow up and then we are alone. And somehow through it all we survive almost anything thrown at us and come out of it for the better. As long as we made a choice.

You can choose a ready guide
In some celestial voice.
If you choose not to decide
You still have made a choice
You can choose from phantom fears
And kindness that can kill;
I will choose a path that’s clear-
I will choose free will
Free Will by Rush

So many people have grown up in countries where free speech was respected. But today, people are scared to speak freely, scared to be attacked by the bots, the trolls, the politically correct hipsters, the angry left, the angry right and whatever else the internet social media predators can throw at you.

Maybe it’s time to say we’re not gonna take it anymore.

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A to Z of Making It, Derivative Works, Influenced, Music, My Stories, Unsung Heroes

Musical Conversations

Sykes first official band was an outfit called “Streetfighter”. They played mainly cover songs and an original song called “She’s No Angel” appeared on a compilation album called “New Electric Warrior”.

In 1980, Sykes saw an ad for a lead guitar position. He auditioned and ended up joining Tygers Of Pan Tang for two albums, “Spellbound” and “Crazy Nights”. Although good albums, they didn’t sell like the record label wanted them to sell.

Meanwhile, Sykes was getting some recognition and was even asked to audition for Ozzy Osbourne’s band.

In the book “Thin Lizzy” by Alan Byrne, its mentioned how Sykes was brought into Thin Lizzy on the suggestion of producer Chris Tsangarides.

“It was on my suggestion that Sykes was brought in. I was after sorting out some stuff for Sykes and eventually I secured a deal with MCA to release a song that he had written. We were in Dublin when he asked me if Phil might be interested in recording and contributing to it. So I got in touch and Phil decided he was up for it and we recorded the track with Brian Downey on drums and I think Darren Wharton played keyboards on it.”

It wasn’t long after, that Sykes was offered the Thin Lizzy gig.

This is the way Scott Gorham recalls Sykes impact on the band in the same book.

“After Snowy left, John came on board for the “Thunder and Lightning” album. To me, John was great because he had a real hard rock edge to him, he had a great attitude and was a very funny guy, though most importantly, he was a great player.”

“Thunder and Lightning” comes out and it started to re-establish Thin Lizzy in the 80’s. At the same time, David Coverdale tried to hire Adrian Vandenberg and Mama’s Boys Pat McManus on guitar however they both rejected the offer. John Sykes was then offered a million dollars advance payment to join Whitesnake.

Sykes introduced a new technical level to Whitesnake, fresh ideas and a polished image.

For the US version of “Slide It In”, Sykes and bassist Neil Murray re-recorded the guitar and bass parts. I have both versions, the Moody/Hodgkinson European release and the Sykes/Murray release.

Of course, having producer Keith Olsen remixing the album, gave it a more radio friendly sound for the US market.

Mel Galley eventually left the band during the tour and Sykes went on to handle the guitar parts himself. Jon Lord also left to reunite with Deep Purple, thus making Whitesnake a four-piece of Coverdale, Sykes, Murray and Powell.

Money plays a part in every band and Whitesnake was no different. Cozy Powell didn’t like what he was offered to continue with the band and left. Aynsley Dunbar got his chance and ended up being the drummer for Whitesnake’s most successful album.

The 1987 Whitesnake sessions had delays, illnesses and personality issues. Murray didn’t know if he was in the band or out of the band, however he kept on turning up to the studio and completing his bass parts.

Sykes heard stories that he was out, but until Coverdale told him personally he was still in. Meanwhile, Coverdale did tell them all to pick up or explore other projects if they got a chance as the money from Geffen was running out, so Coverdale couldn’t keep them on the payroll.

In the end, the Whitesnake album was reported via “Chinese Whispers” to have cost 3 million dollars to write and record. It also cost the song writing partnership called Coverdale/Sykes. It could have been one of the best song writing partnerships in hard rock music for many years after, but we’ll never know. David Coverdale called it a “musical conversation” between themselves. Well the conversation ended as quickly as it began because Whitesnake is David Coverdale and David Coverdale is Whitesnake. It was David Coverdale that John Kalodner signed to Geffen, not John Sykes. It was David Coverdale that John Kalodner supported all the way through.

And from David Coverdale, the world got to hear John Sykes.

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A to Z of Making It, Music, My Stories

The Indie Route

How Grammy Nominee Brent Faiyaz Built His Music Career Off Streaming (HBO) – YouTube

It’s from Vice News and there is so much good stuff in the 5 minute segment.

Brent was offered a major record deal and turned it down. The highest offer was a $250K advance and a $300K recording budget. A lot of people would have taken the offer and become slaves to a system designed to favour the record label. But he turned them down, because the terms bothered him.

He looks at the money from a 100% pot. So when the label is offering him an 18% royalty rate, what is happening to the other 82% of monies earned?

If the artist makes a million dollars in gross, the label will get $820K and the artist $180K. Suddenly, it makes the advance and recording budget look like small change. But the label will not share any of the gross with the artist. They will discount the gross into a net and then share it. And from the net profit, the label will recoup the advance and the recording budget.

So Brent and his manager invested $30K of their own monies to record the debut album.

They then went on a 3 month tour using streaming data to lead the way. Streaming has changed everything. An artist can be a moderate successful indie artist with a few million streams on a few songs. It will not pay much in streaming royalties, but when you take into account the streaming data by city, you can then organise tours based on the data.

“Artists have to be smarter and they have to tour more and they have to do more to make sure fans come”

The lawyer in the segment said the above line. The old plea of “putting in your blood, sweat and tears” into your new music doesn’t cut it anymore with the audience.

Having a million followers on Facebook or Twitter doesn’t mean you have a million fans. I’ve seen Sebastian Bach post something like, a million plus followers on Facebook and only 10,000 people purchased the record. It’s old school, one sale = one fan thinking. Social media gives artists a way to connect and engage with fans. That’s it. That’s all it does. Dave Mustaine is trying to get to a million followers on Twitter. Why? For what reason and if he does get to a million followers, how do you connect and engage with them and turn them into concert ticket sales? A quick look at his posts and he gets comments from less than 30 people at a time.

In January 2018, Brent made $25K from music streaming services like Spotify and Apple music. His team mines the data from those streams to find out exactly where and when a show will sell out, spending $18 a day on ads to target those cities.

The data tells them were the demand is in the market and they use the streaming data to estimate how many tickets they can potentially sell. They look at the analytics of their top 50 markets and spend the money on ads on those markets.

Spotify’s data also highlights the listeners and super fans, city by city.

Super fans are fans of the artist who have streamed the music for 45 days in a row. For example in Philadelphia, Brent has 13,600 listeners and 3,186 super fans. They used this data to target ads in Philadelphia, sold out the venue and earned $3,880 in revenue. In Baltimore, there are 10,000 listeners and 5,743 super fans. Again, they targeted their ads to the city, sold out the venue and earned $5K in revenue. After 17 tour stops and royalties from song placements they walk away with $30K a month. Management takes 20%.

Streaming data also showed strong fan bases in Europe and they sold out shows in London, Paris and Berlin.

There is a reason why Trivium are selling out show after show across the US, Canada and Europe. There is a reason why Machine Head are selling out shows. There is a reason why Papa Roach are selling out shows. Streaming is a game changer.

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A to Z of Making It, Music, My Stories

Constant Releases

It’s been over 2 years since Sykes announced a new solo album was in the works and all we have is a leaked song on YouTube. To add to that, it’s been 18 years since “Nuclear Cowboy” came out. An album I illegally downloaded back then because I couldn’t get it in Australia, not even as an import because the distributor of the album, didn’t distribute into Australia. Seriously WTF.

The new music paradigm is to release music and to keep on releasing music. The listener decides what to listen to. It’s a scary thought for the artist, especially legacy artists who are used to the comfort metrics of the past, like a large advanced payment.

And in the past, the promotion and marketing campaign of the label would cast a net so far and wide, with the hope they would hook people in. I know it would be hard for kids born in the 2000’s to understand, but, if a label got behind an artist, then the scorched earth marketing policy they employed would get the artist a platinum record. But the really good albums, man, they didn’t have large campaigns behind them to begin with.

“The Final Countdown” broke through country by country, until it became a worldwide hit. Same deal with “Slippery When Wet”.

When “You Give Love A Bad Name” hit the airwaves and TV screens with the same promotion budget Jovi had for “7800 Fahrenheit”, something interesting happened. The song was so catchy and so infectious that people started requesting it on video channels and radio stations. Suddenly, there was a demand for the album. And man didn’t it sell, shifting over 100,000 units on a weekly basis. “Wanted Dead Or Alive” was already a hit with fans before it even came out as a single.

What an interesting concept when people/fans decide what is hot or what’s not.

Funny thing is, Europe and Bon Jovi had bigger recording and marketing budgets for the follow up albums “Out Of This World” and “New Jersey” and they didn’t even get close to the traction and numbers of the previous album. It doesn’t mean the albums are bad, but it goes to show a scorched earth marketing policy is not a guarantee of global reach.

They even had more money thrown at them for “Prisoners In Paradise” and “Keep The Faith” and again, they failed to get the public acceptance that “The Final Countdown” and “Slippery When Wet” got.

Hell, White Lion for “Pride” didn’t have an earth shattering budget. The band was just happy to be in the recording studio and to have an album out, but that album sold like crazy, while the follow ups had the advanced payments and the marketing budgets and they didn’t get anywhere near the staying power of “Pride”.

Money thrown at something doesn’t equal public acceptance. There is no magic formula for success, but if I look at the past, all of the bands I liked released music consistently. Led Zeppelin released 4 albums in 4 years, Black Sabbath the same, Deep Purple the same, Rainbow the same, Whitesnake the same, Dio the same, ZZ Top the same, Judas Priest the same, Bruce Springsteen the same and so forth.

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A to Z of Making It, Copyright, Music, My Stories

To The Top

Desperate living- driving me mad
Writings on the wall
Crushed all our hopes and the dreams we once had
Just to watch them fall
Tooth And Nail from Dokken

When your backs to the wall and you have nothing left, you either fight to reach the next step or you give up.

Seriously, what kind of life is it, when someone has so much power to make or break a career. But that is exactly what the recording business came to be. A business with gatekeepers who could crush dreams or make dreams. Like “Chainsaw Charlie” in “The Crimson Idol”. Or like “Mr Recordman”.

If not for the money and not for the show
Are you here for me or here for the dough
Mr. Recordman, do you really give a damn?
Mr Recordman from Ugly Kid Joe

Is the label there for the artist if the money stops coming in and the shows sell a little bit less. White Lion were given a million dollars to record “Mane Attraction”. It came out and it didn’t set the world on fire. Grunge was rising in the distant and suddenly, Vito and Mike couldn’t even get in touch with their A&R rep. When the band broke up, no one from the label called them or even tried to make contact with them. It’s like they never existed. But for a brief period when “Pride” was selling thousands of units weekly, Mr Recordman was there, caring for the band.

You’ll never see a ray of daylight
So far in debt you’re struggling to survive
Dance In The Rain by Megadeth

And so many people define themselves by their status in society. Big house plus expensive car plus management job = powerful status. But, this perceived status is all in their head. No one really cares what you have or what job your do or how long you spend at work.

Why should they?

Life is short and the majority of people are too busy living. But others can’t turn away from it, because they are surrounded by people moving up. And they feel like they need to get on the same ride. So they borrow and then they borrow a little bit more. Because they believe when they get to the top they will repay it all.

The ride to the top is the reason why so many people started to play music.

MTV took the artists from the magazines and brought them into our lounge rooms. And it was free. Yeah I know there was radio, but if people wanted information on artists, they had to buy magazines or their albums. Suddenly, their TV set was doing it all for them. The reason why blank VHS cassettes sold like crazy was music and movies. People dubbed/taped their favourite clips from TV or via VHS to VHS.

And when kids have access to content, they have desires to be like their new found heroes on the TV screen. It looked easy. Learn to play an instrument, write a song and you’ll be signed and become famous.

The truth of it all is this.

If you are working for a corporation, you are building someone else’s dream. The corporation is benefiting from your hard work and the hard work of the rest. Artists have made the record labels into monoliths because they signed away their copyrights for a record deal.

And the internet was meant to level the playing field. Instead it’s made the labels even more powerful as they use the works of artists to negotiate large licensing deals.

What kind of journey do you want to the top?

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A to Z of Making It, Music, My Stories, Unsung Heroes

Stand Your Ground

For a long time, we had no idea how we looked. Then mirrors came about and then we knew how we looked.

For a long time, we had no idea how we really sounded. Then recording techniques came out and over the last 80 years, cassettes showed us how we really sounded.

Cameras also came about and people could suddenly see how they looked and sounded at the same time.

And right now, we are surrounded by sounds and mirrors. If you have a social media account, you have a mirror looking back at you. If you filmed yourself doing something, you have a mirror looking back at you along with sound.

Our personal lives are out there for the whole world to see, regardless of your social media security settings. Even if your posts are secure and only for friends, other people who are not your friends could still potentially see them, because if your friends don’t have the same security as you and you tag them, then it’s on their wall as well.

And how dumb are we. We gave away our privacy and our lives for free to social media platforms like Facebook, who then went and made billions of dollars from our lives. And when people post something on Facebook, they either get likes or blowback. And no one wants blow back these days. Everyone wants to be liked. Even musicians.

Musicians fall into many categories via their lyrics. Some address social ills, some address loss and grief, some address relationships, some address mythology or history and some address partying and having a good time. And it takes guts to put yourself into a mix where your opinions and viewpoints can be attacked. But real artists will look to find a place that creates the change they seek and they will push boundaries in order to do it.

Freedom. It’s our fundamental right.

So what do we do when the politicians we voted in work for the corporations instead of the people?

What do we do when the politicians pass laws to benefit the corporations instead of the people?

This is a world-wide problem.

Our governments are using private companies to harvest our data from social media, based on our posts, comments, likes and friends, these private companies can determine which way you vote.

Stand your ground, don’t let the bastards grind you down, be bold, be strange, don’t let their fears make you afraid

Bastards from Machine Head

We need to stand our ground. The message is nothing new, but we have forgotten it. Machine Head is dealing with some flack in the U.S about their “Catharsis” album. But it’s only in the U.S as the rest of the world relates to the message that Robb Flynn is saying.

And Robb is sending out his message because he cares.

From birth we are taught to follow instructions, comply, obey and to avoid taking risks. The parental system likes it this way. The schooling system likes it this way. The corporate system likes it this way. The Police system likes it this way. And overall, the Government prefers it this way. But sometimes, a change happens.

And when change happens, someone feels it’s for the better and others feel it’s for the worst. And the people who feel the change is wrong, speak up.

The youth of the world have decided they will not wait anymore for adults to solve problems, so they have taken to the streets to demonstrate against guns and call for gun control.

Imagine when these kids get a chance to vote and a chance to enter politics. Change is a happening. Be prepared to change or move out of the kids ways.

We’ve got the right to choose it, there’s no way we’ll lose it

We’re Not Gonna Take It from Twisted Sister

It’s a simple assertion from Dee Snider that mobilised a generation. It’s Dee’s take on society and it comes with an action. Critics blasted the song because it doesn’t define who the “it” is. But that’s the beautiful part of the song. The “It” can be anyone who seeks to control you and take away your freedom.

But to take a stand isn’t easy. Artists are too afraid to stand up for something.

But hang on a second, that’s what being an artist is all about. However the pushback is so ferocious, especially in a social media world, artists just don’t go there.

Well popular artists don’t.

Stand your ground.

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A to Z of Making It, Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories, Unsung Heroes

Twitter Thoughts

As soon as Dee Snider and his Twisted Sister band mates threw the teacher for a three-pointer in the “I Wanna Rock” video, I was hooked. Yeah, he looked all wrong but his attitude and message stuck with me. So it’s no surprise I follow Dee on Twitter and recently a few tweets got some discussions happening.

“Here’s a challenge for you (and no using the internet for the answer): Can you name all 7 (unsuccessful) albums I’ve done solo or been a part of with a band since I left Twisted Sister in 1987? You can use initials. Bonus points for naming the 1 live album. Good freakin; luck.”

You struggle your whole life to “make it”. And once you “make it”, you need to struggle to “keep it”.

And then “keeping the fame” ends up “breaking up” the band that “made it”. So you go solo but it’s many years later from your “making it” moment. And there are people who still crave your product but not as many as before.

For a very long time, the record labels convinced everyone that the only way to define success is sales. But people might have purchased an album, heard it once and never heard it again. The record label never considered that statistic because the sale has given them a monetary value, something they can count.

But as Dee said further on;

“While I’m proud of all the work I’ve done, YES success is defined by sales. I’m long past “making music for my own head”. Once you’ve had public acceptance of your art, you yearn for it. You want the world to see and hear “your children””.

The truth is, there is no secret formula for keeping the hits coming.

Artists always had a short life span at the top. Most of the 70’s acts would have been dead and forgotten if there was no MTV television in the 80s.

But the biggest obstacle is obscurity.

Someone tweeted back, “Didn’t know you did one, lol” in response to Dee’s post about the seven unsuccessful albums to which Dee re-tweeted with the following comments;

“This is the #1 response to my name the seven albums I’ve done since leaving Twisted in 1987. Which brings us to the age old question: “If someone puts out an album and nobody hears it…did it make a sound?””

Which someone else replied that Dee’s last album, “We Are The Ones” was excellent with the following questions;

“Do you consider it unsuccessful? Is success only defined by album sales or rather by the quality of the product?”

Another person commented that just because it isn’t popular it doesn’t mean it’s not valid and that music touches people in different ways.

And here we are again wondering what success is.

Is it sales?

Is it streams?

Is it video views?

Is it concert ticket sales?

Is it just people interacting with you on social media?

For Dee, he hit the mainstream with Twisted Sister and for a three year period he was on top. Success is defined as that same public acceptance for his other music.

So let’s talk about “Blood and Bullets” from Widowmaker.

Post Twisted Sister, it was deafening silence. From being everywhere, Dee was nowhere. My cousin Mega, who has the TS logo tattooed on his shoulder told me about his Desperado project. It was mentioned in a shorts column of a U.S magazine. That’s it. One of the biggest voices between 1983 and 85 was reduced to a paragraph.

Then there was silence again. We got nothing Dee Snider related in Australia.

I then read a “Blood And Bullets” review in a magazine, three months after the Widowmaker album was out. It was in a Guitar magazine, because of Al Pitrelli’s involvement. Nothing from the mainstream metal rags.

So I went looking for it in the mainstream record stores and I couldn’t find it. I asked at the counter if they could get it and they could get it as an import and charge me $50.

I went to Utopia in Sydney, the home of heavy metal, who only had a few copies of the album and already sold them. They said they would order it in for me and it would cost me $30. It took another 3 months for it to “arrive” in Australia and into my hands. Imagine that. 3 months to arrive.

So six months after the album was released I had it. And I played it non-stop and I still play it and I told everyone I could about it. It’s angry, it’s hopeful, it’s sombre and it’s tongue’n’cheek.

For me, it’s highly influential. It’s got the kind of music I like making, all over the album.

“Reason To Kill”, “Blue For You”, “Calling On You”, “Snot Nosed Kid” and “Emaheevul” straight away stood out for me. “Blood And Bullets” and “Widowmaker” grew on me with every listen. The cover of “Evil” surprised me with its energy and increased tempo while another pop rock cover called “The Lonely Ones” was a sleeper hit waiting to smack me in the face. “Gone Bad”, “You’re A Heartbreaker” and “We Are The Dead” while sounding clichéd on earlier listens grew into unique contributions to the album.

Dee delivered a stellar vocal performance and Al Pitrelli also produced the goods in the guitar department, while Joey Franco and Marc Russell underpinned it all. Of course, Desperado guitarist Bernie Torme co-wrote 7 of the 12 songs on the album, so he deserves a huge 10 out of 10 for his stellar riffage and songwriting.

If you’ve read Dee’s book, “Shut Up and Give Me The Mic” Dee had to buy back the Desperado songs from Elektra who claimed ownership of them due to the label financing the demo song writing sessions and the failed Desperado album release.

But the problem with the album not setting the sales department on fire was not Grunge. It was obscurity. People didn’t know about it because there wasn’t a source of truth anymore.

Even in 1992 going onto 1993, we had a lot of different sources for information. The magazines were struggling to sell like they did in the 80’s, hence the reason why so many of them finished up.

So in order to stay relevant, the magazines only reported what was popular so they could sell. And no one bought all the magazines but in the 80s if you purchased Faces, Hit Parader or Circus or Metal Edge, you more or less had your rock/metal “source of truth” covered.

And MTV was moving into reality TV and out of music, especially music made by the metal community.

And speaking of the metal community, we had fractured into different styles. Once upon a time we liked metal. We listened to metal bands.

Suddenly metal (courtesy of magazines and record label A&R reps) had different genres like Glam, Pop, Thrash, Heavy, Hard, Death, Black, Industrial, Hardcore, Grindcore, Rap and whatever other term someone could think of like Sludge, Weed, Fart, etc.

So those metal bands in the early 80s got relabeled to something else.

And it shits me because the Widowmaker debut album is not on Spotify (well I don’t know about the rest of the world, but it’s not on Spotify Australia) and people who are fans of the band and who pay for Spotify cannot listen to it.

But it’s on YouTube and I don’t do YouTube. But I have a CD mp3 rip of the album on my devices and I listen to it that way.

The thing is, a lot of the albums which are really influential to people are rarely commercially successful.

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A to Z of Making It, Influenced, Music, My Stories, Unsung Heroes

Ritchie Blackmore

“Being original doesn’t require being the first to do something. It just means being different and better.”
Adam Grant, Originals

History is always written by the winners. If you read any story about Metallica today, it more or less states how “Kill Em All” came out in 1983 and took over the world. But, we all know it wasn’t the case. Hell, it wasn’t the case with their first four albums. But, their first four albums are seen as different and a better alternative to the MTV friendly form of metal.

Black Sabbath as a band gets a lot of attention for being original and influential and so does Deep Purple. But in every band like Metallica, Black Sabbath and Deep Purple, there is always a person who is more influential than the others.

Ritchie Blackmore has been instrumental in influencing guitarists and vocalists all at the same time while carrying influential bands.

It’s common knowledge the iron fist Blackmore wielded to get Ian Gillian to record the “Child In Time” ohhhs and ahhhs. Eventually the production team needed to resort to studio trickery to make it sound like Gillian was more able than he was. And guess what happened after the record came out and people heard “Child In Time”. Suddenly every young wannabe singer started practicing. In the same way Roger Bannister achieved the first four minute mile in 1954, and inspired a whole new generation of runners that they could achieve the impossible, in music, “Child In Time” in 1970, inspired singers to practice and achieve a new standard.

A 12 year old kid called Bruce Dickinson became attracted to hard rock, after hearing Deep Purple’s “Child in Time” being played in another student’s room at his private school. As a result, the first album Bruce ever bought was Deep Purple’s “In Rock”. A 19 year old unknown called Rob Halford heard “Child In Time” and started to change his vocal style.

And when Ian Gillian couldn’t deliver the vocal performances Blackmore wanted, he fired him and hired a young singer/songwriter called David Coverdale to do what Blackmore wanted. From this vocalist change, a whole new range of singers saw this as a new standard and started practicing. And just in case David Coverdale couldn’t deliver the vocals Blackmore wanted, he had another singer in bassist Glenn Hughes as back up.

But in the end, Blackmore felt frustrated with the musical constraints of Purple, so he left “Purple” to start up Rainbow with a singer called Ronnie James Dio. This change, further evolved how a front man should sound.

In the space of 10 years and three different vocalists, Ritchie Blackmore, blew the paradigm open of what a metal vocalist should sound like.

There was a Twitter post from Stevie Van Zandt that said the following;
“Let’s just say it was an awkward period for singers. For the first and last time in history, guitar players were king. Hard to believe, but both Rod Stewart and Robert Plant were thought of as sideman. Both started on salaries. Both considered disposable. Some resentment may remain.”

The guitar player ruled up until the start of the 80’s. After that, you had a bassist writing songs for Motley Crue, WASP and Iron Maiden, a singer/songwriter writing songs for Twisted Sister, Bon Jovi and Europe. In Dokken, you had the influential guitar player who couldn’t handle the name of the band however the drummer and bassist provided most of the vocal melodies. Even someone like Ted Nugent needed to be pushed by John Kalodner into a supergroup called Damn Yankees.

Yngwie Malmsteen formed Rainbow Part 2 and called it Rising Force with Jeff Scott Soto and then found commercial fame with Joe Lynn Turner (another Ritchie Blackmore find), only to let his ego get in the way of a good partnership. David Coverdale had a powerful guitarist in John Sykes with which he carried out an excellent musical conversation with, only to let him go before the release of Whitesnake’s biggest album. Because as Coverdale showed, the guitarist was no longer in power. The front man was. When Lynch went solo, he didn’t get the platinum awards he had with Dokken and Malmsteen’s only platinum award is with Joe Lynn Turner. Hell, Vince Neil was more well-known than Nikki Sixx.

From a guitarist perspective, it’s hard not to be influenced by Blackmore. He enjoyed playing the Blues, but he took it a few steps further, by making it progressive. Most of his progressive interludes are founded in the Pentatonic scale. Again, he was not the first to do it, however he did it good enough to make it commercially successful. Blackmore’s fusion of blues, rock and roll, classical and medieval Influences was so commercially successful, he more or less spawned a new style of guitar playing called Euro Rock/Metal. Blackmore’s stage persona and guitar/amp set up became a standard amongst the young 70’s hard rockers who would become superstars in the 80’s. Malmsteen modelled himself after him even up to the same stage stand.

And from a band perspective, every single guitarist at that point in time was inspired by Blackmore to find a vocalist who had similar/better talents to the vocalists Blackmore used. lf the band was started by a drummer and a bassist, they would be looking for a guitarist like Blackmore and a vocalist like Gillian, Coverdale or Dio.

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A to Z of Making It, Copyright, Derivative Works, Influenced, Music, My Stories

Fortnite

There are still complaints about the monies streaming services pay to the rights holders of music. There are still complaints about how YouTube and Spotify have a free tier and how it devalues music.

My kids play a game called “Fortnite” on the PS4. It’s “Battle Royale” mode is free to download.  The free mode works by all players starting with no equipment except a pickaxe for resource gathering and they parachute onto the map. Once they land, they can scavenge for weapons and resources.

Over time, a “storm” surrounds the area and the players need to get to a safe area. Those caught outside the safe area take damage and potentially die if they remain outside it too long. Players can use real money to purchase in-game currency, which can be used to purchase cosmetic items. The last one standing is the winner.

I was interested in how a game which is free to download, is making some serious dollars for the development company.

Freemium

Since the game is free to download, it’s already at everyone’s price point. It can’t get any lower so it costs nothing to try it.

But hang on a second, an artist put their blood, sweat and tears into their music and because they did, they should charge for it. Then again, so did the video game developers, and they haven’t charged for it. Actually video game developers spend years on games only to see them disappear on release day, because like music, no one knows which game or song/album will be a hit or a miss.

Fortnite was originally a game for purchase. Within a six months of its release in 2017, it had over a million users, that means user = sale. But then in September 2017, Epic (the game developer behind it) did something different. They released a free-to-play “Battle Royale” mode. Within 2 weeks of its release, it had over 10 million players.

On any given day, it has over 500,000 players playing the game. By January 2018, Epic added a micro transaction system to purchase items for the game. For Epic, the “Battle Royale” mode is a major hit. It’s like Bruce Springsteen, “Born In The USA” or Bon Jovi, “Slippery When Wet” or Europe, “The Final Countdown” style of a hit.

And it’s still going strong. And Epic is hoping the more support they give it, the better the experience will become and players will stick around.

You need to get people’s attention first.

So you have a product, release it for free and nothing happens.

How do you get people’s attention?

In Epic’s case, they had a well known brand and released the free Battle Royale mode for Windows, macOS, PlayStation 4, and Xbox One platforms on the same day. By doing it like this, they beat out other games with similar Battleground concepts tied in to a console. In other words, they were everywhere.

Then they controlled the narrative themselves. No one was waiting for a website or a magazine to interview anyone. The company controlled the story.

In music, we still get staggered releases to digital services. Hell there is a lot of music of bands I like which isn’t even on Spotify Australia, so in this case, I even get geo-blocked, which is ridiculous in our digital age. I can transact with Amazon US, purchase the album, but I cannot get legal access to music available in the US in Australia via a streaming service.

And in music, artists still do interviews with various press outlets, which means the press outlet controls the story.

Your best marketing tool is word of mouth.

Fortnite spread because the people who played it, enjoyed it and then they asked their friends to create an account and play with them online.

And their friends said “why not”, it’s free, let’s give it a try. And the ones who became hooked and enjoyed the online social experience, did the same to their circle of friends. And the process kept on repeating. 10 million users in 2 weeks.

Some people believe that marketing is about advertisements. It’s not.

Be social.

The game works because it connects people socially (albeit in a digital world). And when these people get together, face to face, they talk about it. Good music connects fans socially and crosses borders. There is a pretty good chance you would find an Iron Maiden fan in every country on planet Earth. For music, the social connection comes in two ways. In the digital world, it’s online communities and in reality it’s the live show.

Imagine listening to the song on a streaming service and you have the chance to view the sheet music and play along with it. Imagine listening to the song on a streaming service and you have the chance to remix a 5 second snippet of the song with someone else from another part of the world and make your own song.

Follow up the initial offering with more content.

The game keeps growing in popularity because its upgrades happen on a regular basis. In other words, the fans of the game are not waiting 2 years for a new upgrade. In some cases, it’s monthly and in the worst case it’s quarterly. And the upgrade enhances the original game and it doesn’t take away from it. Remember PokemonGo.

In music, fans are divided into camps of people who want albums or camps who just want content.

I come from the era of the album, but all I want is frequent content. It’s the reason why the bootleg industry was huge in the 80’s and 90’s. Hell, my record collection has hundreds of bootlegs, from live recordings, to demo recordings, to sound check jams and what not. It was the need to fill the gap between albums.

Build On What Came Before

And like all hit’s there is a writ. The developers of another game have threatened Epic over the game due to its similarities. But the other game has similarities to other games and those games had similarities to other games and the process just keeps on repeating.

One thing is certain. What used to work to break bands doesn’t work and artists need to think differently and take control of their story.

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A to Z of Making It, Copyright, Music

Live Albums

Live albums are coming out thick and fast these days. People tell me it’s because bands need to get product out on a regular basis because there is not much money made from recorded music sales. So getting new product out yearly instead of every two to three years is the new option. But it still doesn’t solve the problem of people not buying albums.

My answer always is, there never was much money made from recorded music sales.

The difference between the glory years of recorded music sales and now, is the ADVANCE. Once upon a time, the labels paid it, and now not so much.

Yes, that sweet million a band would get before the recording process even started. You see, the ADVANCE would be used to fund the demos (studio time), recording (Producer, Studio Time, Engineer, Mixer, Mastering), their lifestyles (rent, mortgage payments, addictions) and all other expenses like manager, lawyer and whoever else makes a claim.

The ADVANCE would be given on the basis that the record label would recoup those monies from the sales of the album. However, the fine print is the recouping monies would come from the bands 2% royalty percentage payments.

So if a band moves a million CD’s at $10 a CD, the gross income earned by the label is $10 million. However, the bands royalty percentage is taken from the Net income. So the label adds CD manufacturing, transportation, marketing, pizza deliveries, carpet cleaning, hairdresser bills and whatever else they could think off, in order to reduce gross to the final net income.

Let’s be generous and say the net income is $1 million.

And the band gets 2% of that. Which is $20,000. And from that $20K, the manager gets their 30%, the Producer the band wanted and the label agreed to, as long as the payment comes from the bands percentage gets 20%, the lawyer another 20%, which leaves 30% for the band.

It comes to $6,000. And from that $6K, the band needs to repay the $1 million advance. For the band to repay that advance, they would need to sell a lot of recorded albums, otherwise they would be listed as un-recouped by the label.

Not bad for the label. Invest a million and make 9 million profits. Of course, this is contingent that the band moves product. In other cases, it will be a bad loss for the label.

Don Dokken’s “Up From The Ashes” was a big loss for Geffen commercially, while Whitesnake’s “87” and Guns N Roses “Appetite For Destruction” was a big win. Lynch Mob’s “Wicked Sensation” cost Elektra a lot of money with all the advances paid to get Lynch to sign and it didn’t do great  commercially as the label wanted, while “Dr Feelgood” and the soon to be released “Black” album from Metallica would be a great win.

“Crazy World” from Scorpions and “Heartbreak Station” from Cinderella got Mercury/Vertigo what they wanted, while others disappointed. White Lion’s “Mane Attraction” cost Atlantic a cool million and it disappointed commercially, while “Pride” was done cheap and it was a win.

Everyone knows about the Motley Crue period with John Corabi. Nikki Sixx has developed amnesia to it, Tommy Lee doesn’t talk about it, Vince Neil wasn’t involved with it, so for him it doesn’t exist and the only two people who talk about it are John Corabi and Mick Mars. The album cost a lot.

Musically, it’s one hell of an album. Mick Mars has gone on record to say the album has some of his best guitar work, and god damn it, the man is right. So it’s good to see the vocalist behind it, paying tribute to it.

John Corabi does a fantastic job giving his Motley Crue recorded output some overdue respect in “Live 94 (One Night In Nashville)”. And to be honest, songs that I thought were overproduced on the guitar side, sound massive, heavy and melodic live. It’s all raw, no crap rock and roll.

There are mistakes, there are voices hitting the pavement, but it’s totally worth it. “Power To The Music”, “Hooligan’s Holiday”, “Hammered” (love the story about the Crue audition and how this song came to be), “Till Death Do Us Part”, “Smoke The Sky” and “Droppin Like Flies” are still my favourites.

And I have a new found respect for “Poison Apples”. I always thought the original version was too over-produced, and after hearing it live, the song is a deadest killer. “Welcome To The Numb” live could have come from an Aerosmith album.

This is what music has always been about. Getting out on the road and doing it sweaty.

Whitesnake is a band which keeps firing out live recordings year after year. “Made In Japan”, “Made In England”, “Bad To The Bone 84”, “Castle Donnington 90”, “Live In The Heart Of The City” and “The Purple Tour” have been released as stand-alone albums over the last 10 years.

Of course with each album release there is a chance to cash in via the pockets of the super fans who pay for everything their heroes produce. David Coverdale knows it.

But “The Purple Album” is good. Really good. I reckon it’s because Reb Beach and Joel Hoekstra are a perfect fit for the band. Veterans of the scene, they know how to deliver the goods. If you don’t believe me, check out Reb Beach’s solo on “Mistreated”. He burns and the song sounds so fresh and modern, but it was released in 1974 or 5.

There has been a lot of talk on social media about the upcoming Whitesnake release and how songs are being written by Coverdale and Beach, Coverdale and Hoekstra and with all three of the guys contributing  together.

With the talent there, it should make for an interesting listen.

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