It’s great how the label gets the money when I click buy on the item, as they put up money for the album to be made, but as a fan I still don’t have the physical album.
Let me explain.
Evergrey is one of my favorite acts. They will always be a favorite, regardless of the crap service of their label.
When I saw they had a few different release packages set up for the new album “Escape Of The Phoenix”, I was interested to get one.
The album release date was set as 26 February, 2021.
So on 23 December, 2020, I clicked buy on the EVERGREY – Escape Of The Phoenix – Ltd. Artbook (incl.CD + 7″-Picture-Vinyl). The only place that had it was the AFM store and all the items come from Germany.
The price for the item was €43.86 EUR.
As i was going through with the purchase, I get hit with a €23.99 EUR shipping and handling fee. And I’m thinking, it’s half of the cost of the item. And with most items during the pandemic coming via sea you would think that the shipping would be less.
Anyway the total price came to €67.85 EUR and the Exchange rate at the time was 1 AUD = 0.588771 EUR.
So the final price of the album for me came to $115.24 AUD. I thought fuck it, I’m a fan and it’s coming up to Christmas. Plus I was a few bottles of wine in.
So I clicked buy.
On 19 February, 2021, I got an email that the item had shipped.
You would think AFM would post it a bit earlier for international orders but hey labels have never been customer centric or very smart in that regard, treating their customers as potential pirates, but their whole business model is based on customers.
Hell, I became an Evergrey fan because of piracy.
Since 20 February, 2021, the tracking number tells me that the item is still in Frankfurt, Germany.
On 26 February, 2021, the album hits streaming services and I crank it.
On April 1, 2021, I sent AFM an email and told em, nice April Fools joke as I don’t think I’m ever going to receive this item as it’s still in Germany.
I’m waiting a response.
Now for the album, it’s excellent. And I’ve already reviewed it.
Thank god for streaming and pirates and everyone else who allows access to the music. It allows the fans to crank it.
But the labels don’t realize that the people who buy physical editions are collectors and we can’t wait until we get the item in our hands.