It’s strange how things work out.
In reality, most artists and the labels wanted a return to the old sales model for recorded music.
This meant that the labels acted as gatekeepers and they decided who got a chance to come into the walled gardens of a record deal.
As we know, then came Napster and everything changed. iTunes, torrents, YouTube, Pandora, Spotify and other streaming services all came.
The recording labels hated digital services, in the same way the book business and the movie business, and they all did everything in their power to stifle or kill the digital book and streaming services.
All because it meant they had lost control.
The record labels kept arguing about rising prices on monthly steaming rates and then they kept running stories everywhere about limited edition vinyl and record stores and the tradition of seeking out a vinyl and dropping the needle.
And now, COVID-19 is everywhere and suddenly physical sales are non existent and even online orders will not be delivered.
But this is when people can listen the most or read the most. And if you are championing physical, the problem is you can’t really buy anything as all of the stores are closed.
Suddenly streaming services are a source of income. In some cases the main source of income since all postal services are prioritizing essential deliveries over non essential. Somehow physical albums don’t matter when life and death is at stake.
Is this when streaming really takes over the world?
Because if there is a winner here, it’s the record labels, as they hold the majority of the copyrights, so they will keep getting paid forever. Yeah, I still see articles from the labels RIAA about people still obtaining music illegally, but hey, those people will never pay for recorded music in the first place.
And I haven’t heard of any label executive taking a pay cut during these unprecedented times.
But I have heard of artists doing it tough. And now we are getting artists dying as well from COVID complications.
And the labels are doing nothing to help their artists or even their former artists, the ones they still hold the copyrights for.
2 thoughts on “Streaming in COVID-19”
Great read. Look at Devin Townsend who did a go fund me to bail out his cancelled tour. not just for him but for his crew etc.
Oh wow. I didn’t know that. This is where we see which artists have the most robust business models.